--- title: Mixpanel Reviews meta_title: 'Mixpanel Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 1371 reviews by the users' company size, role or industry to find out how Mixpanel works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 1371 scale: '5' date_modified: '2026-08-13' parent_category: name: Conversion Rate Optimization Tools url: https://www.g2.com/categories/conversion-rate-optimization-tools --- # Mixpanel Reviews **Vendor:** Mixpanel **Category:** [Product Analytics Software](https://www.g2.com/categories/product-analytics) **Average Rating:** 4.5/5.0 **Total Reviews:** 1,371 ## About Mixpanel Mixpanel's product intelligence turns data clarity into innovation. Trusted by more than 29,000 companies, including Workday, Pinterest, LG, and Rakuten Viber, Mixpanel’s AI-first product analytics help teams accelerate adoption, improve retention, and ship with confidence. Powering this is an industry-leading platform that combines product and web analytics, session replay, experimentation, feature flags, and metric trees. Mixpanel delivers insights built for the AI era. ## Mixpanel Pros & Cons **What users like:** - Users find Mixpanel's **ease of use** exceptional, allowing quick setup and intuitive tracking of customer journeys. (96 reviews) - Users appreciate the **real-time event tracking** of Mixpanel, enabling immediate insights into user interactions and journeys. (81 reviews) - Users appreciate the **real-time tracking and versatility** of Mixpanel, enhancing deep user behavior analysis effortlessly. (59 reviews) - Users find Mixpanel to be **intuitive and easy to use** , enhancing their experience with powerful features and support. (44 reviews) - Users appreciate the **comprehensive reporting** of Mixpanel, enabling efficient analytics and data-driven decision-making across teams. (33 reviews) - Helpful (30 reviews) - Users appreciate the **ease of use** of Mixpanel, finding it simple to learn and effective for data analysis. (30 reviews) - User Interface (30 reviews) - Capabilities (29 reviews) - Easy Setup (29 reviews) **What users dislike:** - Users find the **learning curve steep** , making initial setup and event tracking challenging for beginners. (37 reviews) - Users face a **steep learning curve** with Mixpanel, struggling without comprehensive onboarding for its complex features. (37 reviews) - Users find the **steep learning curve** and overwhelming UI of Mixpanel challenging, complicating their overall experience. (22 reviews) - Users find Mixpanel **expensive** , as high costs arise from managing events, leading to budget concerns and inefficiencies. (22 reviews) - Users find the **complexity of Mixpanel** overwhelming, especially lacking proper onboarding for effective usage and feature access. (20 reviews) - Users find the **difficult learning curve** of Mixpanel's features overwhelming, often requiring extensive time and effort to master. (20 reviews) - Users find **data management issues** problematic, facing challenges with deleted data, costs, and report inconsistencies. (18 reviews) - Missing Features (17 reviews) - Complex Features (15 reviews) - Users find the **interface not intuitive** , struggling with complex features and recent pricing changes impacting usability. (14 reviews) ## Mixpanel Reviews ### 1. Great Search Bar, But Overall Experience Needs Improvement **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** May 21, 2026 **What do you like best about Mixpanel?** The search bar quickly helps me find any graphs, charts, or datapoints related to a specific event. This helps speed up the process of finding every piece of data I need when making decisions. **What do you dislike about Mixpanel?** There are still some features found in Amplitude that simplify the process of analyzing data, especially when looking at an individual person's journey. I would love to be able to see all the properties of a user without repeatedly opening each individual event. **What problems is Mixpanel solving and how is that benefiting you?** We're able to find where our sign-up flow can slow people down, and where in the onboarding process customers become frustrated and leave our product. We've been able to make several decisions between what features to improve, what features to remove, and what actions are most important for our customers. ### 2. Event Updates Feel Slow—Needs Real-Time Analytics in the Dashboard **Rating:** 2.5/5.0 stars **Reviewed by:** Ramji D. | Software Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** April 07, 2026 **What do you like best about Mixpanel?** Actually, Mixpanel is mainly for analytics and for naming events. When I used it, there was no support for session replays or feature management flags, and it also didn’t have push notifications or in-app messages. **What do you dislike about Mixpanel?** There’s a delay when new events appear in the Mixpanel dashboard, which makes me wait before I can test my new events and their properties. I think they should provide socket implementations so events can update live. **What problems is Mixpanel solving and how is that benefiting you?** It helps me understand user behaviour more accurately by tracking the events users have performed. This, in turn, helps me make better business decisions. ### 3. Support Needs Improvement **Rating:** 2.5/5.0 stars **Reviewed by:** Andrey M. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** November 12, 2025 **What do you like best about Mixpanel?** Their focus is exclusively on analytics, unlike Amplitude, which I find too broad. I appreciate having statistical significance displayed directly in the reports. The idea of alerts is also excellent, although unfortunately, they do not function as intended. **What do you dislike about Mixpanel?** The support experience has been terrible. As a paying customer, we've been waiting for two weeks for a response to resolve a critical bug affecting alerts, but have yet to hear back. It feels like they simply don't care, and in the meantime, we're dealing with false positive alerts on a daily basis. Additionally, there's a significant issue with the user merging feature. Its implementation is far inferior compared to what Amplitude offers. **What problems is Mixpanel solving and how is that benefiting you?** The user behaviour analytics feature provides valuable insights into how users interact with the software. It helps identify patterns and trends, making it easier to understand user preferences and improve the overall experience. ### 4. Powerful Instant Insights and Integrations, but a Constantly Changing UI **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Mid-Market (51-1000 emp.) **Reviewed Date:** May 26, 2026 **What do you like best about Mixpanel?** Mixpanel provides instant usage data from our website. The depth of available integrations and easy it is to utilize the API. **What do you dislike about Mixpanel?** The UI/UX continues to change/update which makes it hard to develop internal documentation and to generally navigate. **What problems is Mixpanel solving and how is that benefiting you?** I am still in the early days of utilizing Mixpanel and I have not been able to ascertain the benefits of the application beyond the ease of creating reports. ### 5. It was good but pricing was changed to event based over user based which was in past **Rating:** 3.0/5.0 stars **Reviewed by:** Harshvardhan M. | Founder & CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** August 25, 2025 **What do you like best about Mixpanel?** We have been using Mixpanel for a couple of years. I like the simplicity and the ease of understanding the data, creating different kinds of dashboards, and all. **What do you dislike about Mixpanel?** With recent changes in the pricing which makes it event-based, it created an issue like it forces us to think which event to fire always. Our development cycle is involved, so we moved to Amplitude which is based on user-based pricing. Though Amplitude's UI/UX isn't that great as Mixpanel, but we don't have any choices. **What problems is Mixpanel solving and how is that benefiting you?** To us, like we used to use it for analytics - we used to use it for figuring out what our users are doing, understanding each touchpoints, creating internal dashboards, and all which we don't want to create via our own database. Those kinds of things were useful. ### 6. Great Visualizations, Needs More User-Level Insights **Rating:** 3.0/5.0 stars **Reviewed by:** Nach D. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 19, 2026 **What do you like best about Mixpanel?** I like that it's easy to create a dashboard, open the dashboard, and see visualizations of important metrics. There are many visualization options. **What do you dislike about Mixpanel?** I think there's questions about the data integrity. It's easy to see aggregate level data, but not as traceable to an exact user. **What problems is Mixpanel solving and how is that benefiting you?** Mixpanel provides data visualizations for user behavior, surfaces trends, and monitors key metrics with ease. I like its dashboard creation and variety of visualization options. ### 7. Streamlined Client Onboarding with Mixpanel **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User **Reviewed Date:** May 21, 2026 **What do you like best about Mixpanel?** I like Mixpanel's overall seamless interface, which allows me to track the onboarding process for the client efficiently. **What do you dislike about Mixpanel?** There are no specific details I dislike **What problems is Mixpanel solving and how is that benefiting you?** I use Mixpanel to track new business and facilitate the overall process for client onboarding, ensuring account setup and backend linking for full platform access. ### 8. Easy Interactive Dashboards, but Data Filtering Can Be Tricky **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** May 21, 2026 **What do you like best about Mixpanel?** Really easy to create interactive dashboards. **What do you dislike about Mixpanel?** Filtering through data can be difficult. **What problems is Mixpanel solving and how is that benefiting you?** Mixpanel lets us understand how customers are using our software, and track where users are spending their time. ### 9. Does a lot, but extremely complicated **Rating:** 3.0/5.0 stars **Reviewed by:** Corrie H. | Founding Marketing Head, Small-Business (50 or fewer emp.) **Reviewed Date:** August 15, 2023 **What do you like best about Mixpanel?** You can do basically any tracking you need with Intercom. It is easy to see all of the analytics you are using and to understand how your product is operating. **What do you dislike about Mixpanel?** There is an incredibly steep learning curve. **What problems is Mixpanel solving and how is that benefiting you?** One stop place to be able to see what is happening within our product and the analytics that we are recording. ### 10. Solid analytics tool, but not very intuitive **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** August 03, 2022 **What do you like best about Mixpanel?** There is more functionality than you might expect and once you know how to use it properly, you can analyze your data in a lot of different ways. **What do you dislike about Mixpanel?** UI is not very intuitive and there is no live chat support to get quick answers so you have to break your workflow to figure things out. Also, I'm not sure if this is due to our data structure, but null values do not show in mixpanel, which greatly limits what can be done with the tool. **What problems is Mixpanel solving and how is that benefiting you?** Mixpanel makes it easier for us to analyze and visualize product usage data across users, which help us spot trends and make more informed decisions. ### 11. Mixpanel statistics **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Enterprise (> 1000 emp.) **Reviewed Date:** July 11, 2022 **What do you like best about Mixpanel?** Understand your users’ behaviors better, quickly segment and visualize your data, measure the success of your product launches **What do you dislike about Mixpanel?** Filters are confusing and difficult to use, datas are sometimes not correct from the current root. **Recommendations to others considering Mixpanel:** Don't worry everything can get implemented **What problems is Mixpanel solving and how is that benefiting you?** Finding better statistics for everything related to your business ### 12. Product analysis **Rating:** 3.0/5.0 stars **Reviewed by:** Tami C. | Mid-Market (51-1000 emp.) **Reviewed Date:** December 17, 2020 **What do you like best about Mixpanel?** Easy to update the lexicon. Easy to create insights for basic data. Fairly easy to look through user data feeds. **What do you dislike about Mixpanel?** Reports defaulting to private. Having to share all things all the time is infuriating. Limitations of dashboard functionality. Lack of dashboard organization. Organization of existing reports is lacking. Visualizations are lacking a bit. Using formulas is a pain in the bum. **What problems is Mixpanel solving and how is that benefiting you?** User activation and retention. How user behavior and actions impact revenue and order rates **Official Response from Samantha Graham:** > Hey Tami—Thanks for taking the time to share your feedback with us. We're constantly working on improving the product and the user experience—it's very much at the heart of what we do. I'll pass along your feedback to our product team, so these considerations can be taken into account as we continue to iterate and optimize. ### 13. Mixpanel fallout charts could be a bit better. **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Mid-Market (51-1000 emp.) **Reviewed Date:** January 21, 2021 **What do you like best about Mixpanel?** I like the variety of reporting options. **What do you dislike about Mixpanel?** Adding events and properties is not intuitive. We should be able to add fall outs to a dashboard. We should not have a limitation on what we want to look at in a fallout (max is 10) **What problems is Mixpanel solving and how is that benefiting you?** I'm looking into completion rates and NPS. I do like the breakdown feature. ### 14. On behavioral product analytics, worse overall than Amplitude, but good proxy **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Entertainment | Small-Business (50 or fewer emp.) **Reviewed Date:** January 20, 2021 **What do you like best about Mixpanel?** Easiness of use, email digests, dashboards **What do you dislike about Mixpanel?** The usage of dashboards are confusing, it lacks lots of the features amplitude already have **Recommendations to others considering Mixpanel:** There are better products out there, I would specially consider Amplitude. **What problems is Mixpanel solving and how is that benefiting you?** Data integrity for the same product company wise **Official Response from Alana Tees:** > Hi there, thanks so much for taking the time to leave us a review. This is actually something we rarely hear from customers, so if there are particular features you feel are missing, we're keen to learn more. One thing to note is that features are sometimes called different things across the products, and you might actually be able to get the same functionality using a different approach. We're always happy to help, and our Community is a great resource for Mixpanel tips and tricks: https://community.mixpanel.com/ We're also shipping new product upgrades at an incredible rate (~85 in the last year alone), so check out our Product Updates page in Community to stay in the loop on what's new! ### 15. Good, but developer dependant **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Consumer Electronics | Small-Business (50 or fewer emp.) **Reviewed Date:** December 17, 2020 **What do you like best about Mixpanel?** - Simple layout, people profiles are great **What do you dislike about Mixpanel?** - Not simple for a developer to setup properly. Definitely more our fault than anything, but this just sits in our backlog forever **What problems is Mixpanel solving and how is that benefiting you?** - Understanding our users behaviour, habits, click throughs **Official Response from Samantha Graham:** > Hello, Sam from Mixpanel here! Thanks for taking the time to share this feedback with us. We're always working on ways to make implementation as easy as possible. To that end, I'm excited to report that we have a brand new integration with Freshpaint, which allows you to set up codeless or hybrid data collection and tracking, without the need for significant developer resources. Check it out here: https://developer.mixpanel.com/docs/codeless-freshpaint We hope this helps get you up and running quickly! Stay tuned for more updates. ### 16. Analytics and marketing platform **Rating:** 3.0/5.0 stars **Reviewed by:** Alejandro d. | Software Engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** October 09, 2019 **What do you like best about Mixpanel?** The way you can make funnels and keep track of it. **What do you dislike about Mixpanel?** The way you integrate with mobile iOS/Android, is not necessarily smooth. sometimes you get duplicated users or problems trying to track some custom events. **What problems is Mixpanel solving and how is that benefiting you?** A platform where our marketing and analytics team can get information from our mobile apps. ### 17. Useful product, hard to use sometimes **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Internet | Small-Business (50 or fewer emp.) **Reviewed Date:** March 15, 2019 **What do you like best about Mixpanel?** Data visualization is key and necessary for any business **What do you dislike about Mixpanel?** Hard to use, not super intuitive and easy to make redundancies **What problems is Mixpanel solving and how is that benefiting you?** Data visualization, app activations, tracking usage of features ### 18. My expirience with Mixpanel **Rating:** 3.0/5.0 stars **Reviewed by:** Agata J. | Marketing Assistant, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** April 08, 2018 **What do you like best about Mixpanel?** The platform allows to track all activity that is happening on our website. It is especially helpful for funnel tracking as I can see on what stage of their the sign up process the particular group of users are and adjust our user acquisition strategy. A/B testing is also good, I'd say it's even better than in Google Analitycs. **What do you dislike about Mixpanel?** Mixpanel is a great tool, but it still has some cons. Reports are very quick to get, but they are not visual enough and sometimes there are some missing or incorrect data. **Recommendations to others considering Mixpanel:** Mixpanel is a pretty powerful tool, but it is better to use as an addition to Google Analytics, as GA has more accurate data and clear reports. **What problems is Mixpanel solving and how is that benefiting you?** Website analytics, A/B testing, users behavior tracking, improving sales funnel, getting insights on how to improve our website and landing pages. ### 19. Powerful software but you're never sure if the data is actually accurate **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** December 29, 2017 **What do you like best about Mixpanel?** -The UI is fairly intuitive and slick looking -The support folks have been very friendly over email -You feel like you're able to make decision, especially for funnel based analysis **What do you dislike about Mixpanel?** -It is an expensive product -Support is done over email, and doesn't always feel like you have your answers solved -The accuracy of the data, whether or not it's due to the instrumentation often doesn't reflect what you think the data should be based on your db data -Unless you are 100% certain it is set up properly, the data doesn't engender trust **Recommendations to others considering Mixpanel:** Make sure that you're set up properly from the get-go. There are reams of support articles, and once you get started, you are stuck, and it's difficult to recalibrate your software. Additionally, you have to understand what your specific use cases are to ensure that it makes sense to use Mixpanel versus something in-house. **What problems is Mixpanel solving and how is that benefiting you?** -Track usage of various features within our product -Measure funnel performance during onboarding and other product flows ### 20. Great tool but costly **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** August 22, 2018 **What do you like best about Mixpanel?** All the features are quite strong. Funnel management is the most frequently used one. With the push/ email integration, it has also become a marketing tool now. **What do you dislike about Mixpanel?** it's quite costly. One needs to be doubly sure before taking it up and doing the integration. **What problems is Mixpanel solving and how is that benefiting you?** mostly building a data pipeline with events dumping and coming up with insights. ### 21. Powerful but complex analytics tool **Rating:** 3.0/5.0 stars **Reviewed by:** Hendrik S. | CEO and Co-Founder, Internet, Small-Business (50 or fewer emp.) **Reviewed Date:** March 23, 2018 **What do you like best about Mixpanel?** Easy to set up and provides deep insights into your data. **What do you dislike about Mixpanel?** The data collection scheme and the user interface is not thought out. Very often I can't correlate the important data that I really need. (But the product is getting better - slowly) **What problems is Mixpanel solving and how is that benefiting you?** Understanding bottlenecks and performance problems in our system are much easier with Mixpanel. ### 22. Easy to build quick reports. **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** December 22, 2017 **What do you like best about Mixpanel?** Ease of use: once configured, Mixpnal is easy to use and understand. User view. you can access a detailed view of each user's activity. **What do you dislike about Mixpanel?** 13 different products, sometimes it's hard to find the appropriate product for a given need. Not possible to measure an evolution on more than 90 days. Very difficult to build long-term reports and dashboards (the most flexible option, JQL, requires to learn a specific programming language...) **Recommendations to others considering Mixpanel:** Get some help for the implementation. The tool is useful only if you have the proper events and traits in place. And use a complement to analyze your marketing. Mixpanel is mainly for product people IMO. **What problems is Mixpanel solving and how is that benefiting you?** Mainly analyzing funnels. ### 23. Not the most intuitive platform **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Publishing | Mid-Market (51-1000 emp.) **Reviewed Date:** January 26, 2018 **What do you like best about Mixpanel?** I like bookmarking funnels to revisit easily and frequently. **What do you dislike about Mixpanel?** The tool is not intuitive. There's a ton of properties in there that don't exist anymore from testing and legacy products/pages and if you're not super intimate with the tool and language, it's almost impossible to use it without a power user walking you through every step. It's also not obvious when to use insights vs a funnel, etc. **What problems is Mixpanel solving and how is that benefiting you?** Solving product marketing questions with Mixpanel. Trying to compare experiences with our site to determine the best user experience for our users. ### 24. Product has not grow over time as I would have hoped **Rating:** 3.0/5.0 stars **Reviewed by:** Jacqueline M. | Entrepreneur In Residence, Computer Software, Small-Business (50 or fewer emp.) **Reviewed Date:** September 20, 2017 **What do you like best about Mixpanel?** Mixpanels people profiles are very helpful for letting you set KPI's based on what matters to you, more easily than some other super custom analytic options while still getting to deep dive around most things you need. It requires a fair amount of planning and forward thinking to utilize to its fulest, but pays off when implemented. **What do you dislike about Mixpanel?** The ui has not improved much over time. I was an early adopter of their tech seeing the potential, and with the amount of funding they have taken in, I was hoping to see more growth with their actual product. It is not flexible or forgiving and has very little visuals to help analyze your data. Other platforms like heap that allow you to track actions and see how people flow through are getting a step ahead in visualization. They might benefit from an integration to help with this. They have gone the route of notifications instead, which would be awesome but the ability is very limiting in seeing on the user side who even opened, so it is really not a practical option. It was literally easier for us to build a custom integration directly from our database to our CRM to manage this work. **What problems is Mixpanel solving and how is that benefiting you?** Tracking how our users engage with our platform, based on their specific roles and interests. ### 25. Mixpanel mixed reviews **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** April 26, 2018 **What do you like best about Mixpanel?** Visibility into my customers and behavioral data around products and features that may need to be enhanced or retired etc **What do you dislike about Mixpanel?** Experienced bugs while using segmentation and export features pretty regularly. **What problems is Mixpanel solving and how is that benefiting you?** Usage analysis for our platform - measuring value and adoption for customers ### 26. Super easy funnels for anyone **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Design | Mid-Market (51-1000 emp.) **Reviewed Date:** May 01, 2018 **What do you like best about Mixpanel?** I love love love the funnel reporting view. It's the major reason I prefer it for some things to Google Analytics. **What do you dislike about Mixpanel?** It's sometimes hard to segment data correctly. Its strength is to demonstrate progression; it's not for everyone's needs. **Recommendations to others considering Mixpanel:** If you're trying to track funnel progress, Mixpanel is for you. **What problems is Mixpanel solving and how is that benefiting you?** Progression through the funnel. ### 27. Good but not user friendly **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** January 30, 2018 **What do you like best about Mixpanel?** The flexibility that Mixpanel's API provides is amazing! Can't get that anywhere else. **What do you dislike about Mixpanel?** The UI is extremely confusing! They seem to use their own lingo that I can't grasp and can't figure out how to create my own dashboards or reports that I want. **What problems is Mixpanel solving and how is that benefiting you?** Using it to track product usage. ### 28. Great for quick insights, but more difficult for custom analytics **Rating:** 3.0/5.0 stars **Reviewed by:** Jay M. | Product Manager, Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** November 27, 2017 **What do you like best about Mixpanel?** It's great for getting quick insights without writing any queries. **What do you dislike about Mixpanel?** It doesn't give you as much freedom to get the information you're looking for. We use periscope more often. **What problems is Mixpanel solving and how is that benefiting you?** Determining how our features are used by our customers ### 29. Mixed feelings about Mixpanel **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** January 10, 2018 **What do you like best about Mixpanel?** There's the potential to collect a lot of useful data. **What do you dislike about Mixpanel?** I've had some issues with the retention of my data across their dashboard UI redesigns. **Recommendations to others considering Mixpanel:** Start with the codeless quick install. **What problems is Mixpanel solving and how is that benefiting you?** The retention and segmentation features have been very useful. ### 30. Not the easiest reports, but once configured correctly can be powerful **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** December 27, 2017 **What do you like best about Mixpanel?** Great data, great non-technical data exploration, aesthetically pleasing **What do you dislike about Mixpanel?** Wish reports were a little easier to build (or rather a little more clear on what you've built) **What problems is Mixpanel solving and how is that benefiting you?** Logging usage metrics for our product ### 31. Not so plug and play **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** January 19, 2018 **What do you like best about Mixpanel?** Clear dashboard once set up. Set up itself requires programmatic configuration. **What do you dislike about Mixpanel?** More than meets the eye to set up. They make it seem like you won't need a developer at all. **What problems is Mixpanel solving and how is that benefiting you?** Analalytic for ux. Actionable analytics. ### 32. Mixpanel for CS **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** March 28, 2017 **What do you like best about Mixpanel?** I like the level of detail we can collect on our customers - it allows us to gather insights and monitor how successful customers are using our app, so we can enable new customers with best practices. The graphs are customizable & allow you to view your data over time for analysis. **What do you dislike about Mixpanel?** Not entirely user friendly in the setup if you do not have a developer background. I'd like more tools to work with predictive behavior - we need to be able to forecast churn and expansion. **Recommendations to others considering Mixpanel:** Make sure you have a developer available to setup your account! **What problems is Mixpanel solving and how is that benefiting you?** We use Mixpanel to collect metrics on our customers feature usage and analyze in-app behavior. We have been able to gain more tangible insights into adoption and areas for improvement. ### 33. Alternative for Google Analytics **Rating:** 2.5/5.0 stars **Reviewed by:** Piotr M. | Marketing & UX Coordinator, Primary/Secondary Education, Small-Business (50 or fewer emp.) **Reviewed Date:** May 19, 2016 **What do you like best about Mixpanel?** I like MixPanel becouse he presents data difrently. Funnels, retensrion ist the main elements of data presenting. You can create Your own specify funnels for monitoring Your websites oraz system like our sass. I like trends window, it can help You to predict of your future ussers. **What do you dislike about Mixpanel?** I have only data from my creating funnels if i don't create my own road for my users i don't get this data. They discontinuing the trends feature within their product it's sad :( **Recommendations to others considering Mixpanel:** I dont have confidence to recommend this solution **What problems is Mixpanel solving and how is that benefiting you?** Funell monitoring Website segmentations Formulas monitoring Simple A/B testing ### 34. Satisfied **Rating:** 2.5/5.0 stars **Reviewed by:** Rohit Y. | CTO, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** October 09, 2016 **What do you like best about Mixpanel?** I like to ability to have all my analytics from mobile and web in one place. **What do you dislike about Mixpanel?** Free tier should allow more data points. **What problems is Mixpanel solving and how is that benefiting you?** UI analytics ### 35. Not very accurate **Rating:** 3.0/5.0 stars **Reviewed by:** Elizabeth I. | Business Operations and Analytics, Internet, Small-Business (50 or fewer emp.) **Reviewed Date:** June 27, 2016 **What do you like best about Mixpanel?** I like the design and the fact that is easy to use. **What do you dislike about Mixpanel?** Data is not accurate and changes from day to day. There is no tracking of time spent in a screen. **Recommendations to others considering Mixpanel:** Track time spent on screens because different apps have different objectives. **What problems is Mixpanel solving and how is that benefiting you?** We want to track the visits to out app, track which screens they go to and retention. We use the data with caution but it's a good estimate. ### 36. Good for stats, bad for reliable, 100% sure notifications **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** February 23, 2016 **What do you like best about Mixpanel?** Events and people tracking works well. Notification features are fun and quite easy to use. **What do you dislike about Mixpanel?** Because of the way it works, tracking is not 100% reliable, so nobody should use Mixpanel's notifications actions system to send critical notifications to their users. **What problems is Mixpanel solving and how is that benefiting you?** Analytics, measuring values like churn. Testing changes on out website and their effectiveness. ### 37. Created the standard for app analytics but it's getting outdated **Rating:** 2.5/5.0 stars **Reviewed by:** Christopher F. | Co-founder, CEO, Computer Software, Small-Business (50 or fewer emp.) **Reviewed Date:** January 04, 2016 **What do you like best about Mixpanel?** It's a pretty standard product that allows you do the basic analytics that most app developers need. **What do you dislike about Mixpanel?** There's a lot of other more value-added and cheaper alternatives coming to the marketplace. **What problems is Mixpanel solving and how is that benefiting you?** Good for segmentation of users and keeping track of user behaviors. ### 38. Amazing tool but priced too high? **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Electrical/Electronic Manufacturing | Enterprise (> 1000 emp.) **Reviewed Date:** December 04, 2014 **What do you like best about Mixpanel?** As a smaller site/app their tool is amazing, however when working for large organizations their costs don't scale. I've recommended them many times and will continue to do so. Very well suited for companies that don'e have an onsite full time analytics / BI person. Would use them as a stop gap until a full long term solution can be built due to their costs at large volume. **What do you dislike about Mixpanel?** As a smaller site/app their tool is amazing, however when working for large organizations their costs don't scale. I've recommended them many times and will continue to do so. Very well suited for companies that don'e have an onsite full time analytics / BI person. Would use them as a stop gap until a full long term solution can be built due to their costs at large volume. **Recommendations to others considering Mixpanel:** Make sure to really think about how you tag things as if you just plan on porting over you GA or flurry tags then this product is not suited for you. **What problems is Mixpanel solving and how is that benefiting you?** They enable quick and easy analytics for product managers. If you have a full time analytics staff then their are better options but if you want something quick and fast and cheap in the short run then these guys are the way to go. ### 39. Great **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Restaurants | Enterprise (> 1000 emp.) **Reviewed Date:** November 25, 2014 **What do you like best about Mixpanel?** Great for means of seeing guest feedback and reviews. **What do you dislike about Mixpanel?** Too much scientific data, not enough applicability **What problems is Mixpanel solving and how is that benefiting you?** Guest Retention services. ### 40. Easy to implement, cost-effective; a step up from Google Analytics, not as intuitive as KISS Metrics **Rating:** 3.0/5.0 stars **Reviewed by:** Dominic B. | Cofounder & Chief Customer Developer, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** March 31, 2013 **What do you like best about Mixpanel?** Easy to implement, cheap **What do you dislike about Mixpanel?** MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers. **Recommendations to others considering Mixpanel:** It's a good interim solution for startups if KISS metrics is too expensive at an early stage. ## Mixpanel Discussions - [C](https://www.g2.com/discussions/mixpanel-c) - 1 comment, 1 upvote - [Can I use mixpanel with for real-time data?](https://www.g2.com/discussions/can-i-use-mixpanel-with-for-real-time-data) - 1 comment, 1 upvote - [What is Mixpanel used for?](https://www.g2.com/discussions/what-is-mixpanel-used-for) - 2 comments - [Is mixpanel free?](https://www.g2.com/discussions/is-mixpanel-free) - 4 comments - [What can mixpanel do?](https://www.g2.com/discussions/what-can-mixpanel-do) - 1 comment - [View Mixpanel pricing details and edition comparison](https://www.g2.com/products/mixpanel/reviews?filters%5Bnps_score%5D%5B%5D=3§ion=pricing&secure%5Bexpires_at%5D=2026-08-13+12%3A35%3A14+-0500&secure%5Bsession_id%5D=0c15d2a0-c8a2-4aa8-b808-8bef64a93487&secure%5Btoken%5D=02dd10bb57a3371fef5158573a37c50e3a984b8f596b4cd39343d03b5ff9d82c&format=llm_user) ## Mixpanel Integrations - 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Funnels **User Identification** - Demographics - User Segmentation - Geolocation - Predictive Analytics **Product Analytics** - Account-Level Analytics - User-Level Analytics - Segmentation - Funnels - Alerts - Multi-Product Analytics - User Scoring - Integrations - Usage Tracking/Analytics **Analytics** - Reports - Dashboard - Web Analytics - Campaign Tracking - Customer Demographics **Reporting** - Real-Time Reporting - Trending - Retroactive Reporting - Segmentation - Mobile Reporting - Unification Across Devices - Custom Reports and Dashboards **Tracking & Reporting** - Custom Event Tracking - Real-Time Insights - Attribution - Activity Dashboard - User Path Tracking - User Activity History - Multi-Channel Attribution - In-App Events Tracking **Administration** - Data Storage - A/B Testing - Integrations **Agentic AI - Product Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Machine Learning **Other** - User Data - Site Search Reporting - Load Time Monitoring - Campaign Tracking - E-Commerce - Promotional Messages - Administration Alerts **Metrics** - Engagement - Exit Tracking - Retention - Return - Conversions - Engagement Tracking - Uninstall Tracking - Conversion Tracking - Location Tracking - ROI Tracking - Retention Tracking - Visitor Tracking - Behavior Tracking - Revenue Tracking **Generative AI** - AI Text Generation **Behavioral Analytics - Product Analytics** - Multi-Product Analytics - User level Analytics - Account level Analytics - Segmentation - Funnels **Additional Functionality** - Monitoring - Push Notifications - Access Controls/Permissions - Campaign Management - Data Modeling - Funnel Analysis - For Marketers - Single Sign On - Workflow Management - Customer Experience Management - Trend Analysis - Mobile Access - Third-Party Integrations - Alerts/Escalation - Data Import/Export - Collaboration Tools - Session Recording - Data Visualization - Root Cause Analysis - Drag & Drop - Performance Metrics - Generative AI - Cohort Analysis - Issue Management - Compliance Management - Heatmaps - Customizable Branding - Search/Filter - AI Copilot - Event Triggered Actions - API - Reporting/Analytics - A/B Testing **Agentic AI - Digital Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Decision Making **Agentic AI - E-Commerce Analytics** - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Platform Infrastructure - Product Analytics** - Cross System integrations - Alerts - Integrations **AI driven optimization - Product Analytics** - User scoring - Adaptive learning - Automated insights - Autonomous task execution **Additional Functionality** - Conversion Tracking - Funnel Analysis - Product Data Management - Engagement Tracking - Alerts/Notifications - Cohort Analysis - Session Recording - AI Copilot - Data Visualization - Customer Journey Mapping - Generative AI - Interactive Reports - A/B Testing **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management ## Top Mixpanel Alternatives - [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews) - 4.4/5.0 (1,074 reviews) - [Fullstory](https://www.g2.com/products/fullstory/reviews) - 4.5/5.0 (1,033 reviews) - [Glassbox](https://www.g2.com/products/glassbox/reviews) - 4.9/5.0 (788 reviews)