--- title: Mixpanel Reviews meta_title: 'Mixpanel Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 1371 reviews by the users' company size, role or industry to find out how Mixpanel works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 1371 scale: '5' date_modified: '2026-08-12' parent_category: name: Conversion Rate Optimization Tools url: https://www.g2.com/categories/conversion-rate-optimization-tools --- # Mixpanel Reviews **Vendor:** Mixpanel **Category:** [Product Analytics Software](https://www.g2.com/categories/product-analytics) **Average Rating:** 4.5/5.0 **Total Reviews:** 1,371 ## About Mixpanel Mixpanel's product intelligence turns data clarity into innovation. Trusted by more than 29,000 companies, including Workday, Pinterest, LG, and Rakuten Viber, Mixpanel’s AI-first product analytics help teams accelerate adoption, improve retention, and ship with confidence. Powering this is an industry-leading platform that combines product and web analytics, session replay, experimentation, feature flags, and metric trees. Mixpanel delivers insights built for the AI era. ## Mixpanel Pros & Cons **What users like:** - Users find Mixpanel's **ease of use** exceptional, allowing quick setup and intuitive tracking of customer journeys. (96 reviews) - Users appreciate the **real-time event tracking** of Mixpanel, enabling immediate insights into user interactions and journeys. (81 reviews) - Users appreciate the **real-time tracking and versatility** of Mixpanel, enhancing deep user behavior analysis effortlessly. (59 reviews) - Users find Mixpanel to be **intuitive and easy to use** , enhancing their experience with powerful features and support. (44 reviews) - Users appreciate the **comprehensive reporting** of Mixpanel, enabling efficient analytics and data-driven decision-making across teams. (33 reviews) - Helpful (30 reviews) - Users appreciate the **ease of use** of Mixpanel, finding it simple to learn and effective for data analysis. (30 reviews) - User Interface (30 reviews) - Capabilities (29 reviews) - Easy Setup (29 reviews) **What users dislike:** - Users find the **learning curve steep** , making initial setup and event tracking challenging for beginners. (37 reviews) - Users face a **steep learning curve** with Mixpanel, struggling without comprehensive onboarding for its complex features. (37 reviews) - Users find the **steep learning curve** and overwhelming UI of Mixpanel challenging, complicating their overall experience. (22 reviews) - Users find Mixpanel **expensive** , as high costs arise from managing events, leading to budget concerns and inefficiencies. (22 reviews) - Users find the **complexity of Mixpanel** overwhelming, especially lacking proper onboarding for effective usage and feature access. (20 reviews) - Users find the **difficult learning curve** of Mixpanel's features overwhelming, often requiring extensive time and effort to master. (20 reviews) - Users find **data management issues** problematic, facing challenges with deleted data, costs, and report inconsistencies. (18 reviews) - Missing Features (17 reviews) - Complex Features (15 reviews) - Users find the **interface not intuitive** , struggling with complex features and recent pricing changes impacting usability. (14 reviews) ## Mixpanel Reviews ### 1. Enjoy the ease of use and speed of Mixpanel **Rating:** 5.0/5.0 stars **Reviewed by:** Tommy G. | Enterprise (> 1000 emp.) **Reviewed Date:** May 26, 2023 **What do you like best about Mixpanel?** Simple and intuitive to use, very, very fast at loading tables and charts once you've created the filters and data points you're interested in seeing. **What do you dislike about Mixpanel?** Saving and sharing tables with other users is always more confusing and less intuitive than it should be. **What problems is Mixpanel solving and how is that benefiting you?** Track user flows throughout our e-commmerce ordering experience. Help track bugs and error stats ### 2. Mixpanel is an excellent user behavior analytics software. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** May 26, 2023 **What do you like best about Mixpanel?** The customizable aspect of the dashboard has been immensely helpful and allows us to answer both acute and obtuse questions about user behavior and flows. I have not used another analytics software but am thoroughly impressed with this one. **What do you dislike about Mixpanel?** I think there is a moderately steep learning curve and it takes awhile to capitalize on the full utility that mixpanel provides. I would enjoy more demo/youtube instructionals. **What problems is Mixpanel solving and how is that benefiting you?** Mixpanel helps us understand utilization, workflow, and generally gauge how our products are performing. It's particularly useful for understanding what areas our consumers are most interested in. ### 3. Good tool for tracking user funnel and user journey **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Enterprise (> 1000 emp.) **Reviewed Date:** May 22, 2023 **What do you like best about Mixpanel?** The most helpful thing is the user journey comparision it shows at hourly, daily,weekly level and at media source level **What do you dislike about Mixpanel?** Downside is that we dont have website data. As marketer i would want to see all my app & web data in one console rather than switching over everytime **What problems is Mixpanel solving and how is that benefiting you?** Mixpanel is solving various problems like the granularity at which it shows data can't be seen in GA or Appsflyer. eg. at user level, city level etc. In our business city level data is very very important and we only get it on mixpanel in realtime ### 4. Mixpanel has been a great tool to quickly get an insight of weather a feature is being used **Rating:** 4.5/5.0 stars **Reviewed by:** Hugi Hólm G. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 26, 2023 **What do you like best about Mixpanel?** It is very fast. Loading data only takes a few seconds. **What do you dislike about Mixpanel?** Some complex queries are hard. For example when finding users that haven't done an event. **What problems is Mixpanel solving and how is that benefiting you?** I am a developer, I need to see if a feature is being used, to see if it is worth it to keep developing it. ### 5. Best user data visualizer i've used! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Music | Small-Business (50 or fewer emp.) **Reviewed Date:** November 06, 2023 **What do you like best about Mixpanel?** Great way to visualize user data and look at ways our users intereact with our app **What do you dislike about Mixpanel?** quite a bit of tech setup to get things working correctly **What problems is Mixpanel solving and how is that benefiting you?** giving us insight on how users are interacting with our app and other ways they are using features. ### 6. Easy to integrate into your project using JS **Rating:** 4.5/5.0 stars **Reviewed by:** Roger R. | React Frontend Developer , Small-Business (50 or fewer emp.) **Reviewed Date:** May 26, 2023 **What do you like best about Mixpanel?** It has a very nice dashboard, and its very easy to integrate to the Frontend **What do you dislike about Mixpanel?** Sometimes I have to click a lot of buttons just so I can get somewhere in the dashboard **What problems is Mixpanel solving and how is that benefiting you?** Its helping have an overview of where users are clicking and how they are navigating my website. ### 7. Amazing analytics product for a startup **Rating:** 5.0/5.0 stars **Reviewed by:** Milan K. | Co-founder, Small-Business (50 or fewer emp.) **Reviewed Date:** May 26, 2023 **What do you like best about Mixpanel?** I recently had the opportunity to use Mixpanel, and I must say it has been amazing for my startup. Mixpanel offers useful tools and features that provide deep insights into user acquisition and behavior, allowing us to make data-driven decisions and drive growth. The platform is UX-friendly, making navigating through the various features and functionalities easy. **What do you dislike about Mixpanel?** It's hard to downgrade product if you're on a higher-paying plan. Sometimes you need to do that. **What problems is Mixpanel solving and how is that benefiting you?** It gives me a good overview of how (though what channels) we're acquiring users. ### 8. Great Product Analytics Experience **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Small-Business (50 or fewer emp.) **Reviewed Date:** May 26, 2023 **What do you like best about Mixpanel?** Integrates with our customer data platform and makes it easy to get started creating dashboards and reports. The cohorts feature is especially useful for creating reusable groups for analysis and reporting. **What do you dislike about Mixpanel?** Sometimes analysis methods can be unclear for beginners, especially advanced filters and analysis like Per User. Passing event attributes from our customer data platform is not always so straightforward. **What problems is Mixpanel solving and how is that benefiting you?** Started using Mixpanel to make data-driven product decisions and report on user engagement to our enterprise clients. Set up dashboards to inform and align senior leadership team. ### 9. Mixpanel is the best analytics tool! **Rating:** 5.0/5.0 stars **Reviewed by:** Joseph G. | Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** March 31, 2023 **What do you like best about Mixpanel?** Mixpanel helped me review all important analytics for the mobile app i was working on. I was able to review data, create flows and funnels. Being able to do this was so helpful in visualizing what was going on in my app. **What do you dislike about Mixpanel?** The learning curve was a bit steep and understanding how to use some of the graphs/data was hard. So it took some time to watch tutorials and read the documentation to learn how to use all of the features. **What problems is Mixpanel solving and how is that benefiting you?** The problems mixpanel solved were endless. I could look at daily, yearly, and monthly data on what was going on in my app. I was able to create reports to understand user flows. ### 10. Helping take data backed decision since last 2 years **Rating:** 5.0/5.0 stars **Reviewed by:** Viral J. | Enterprise (> 1000 emp.) **Reviewed Date:** May 29, 2023 **What do you like best about Mixpanel?** Speed and Scalability. Inspite of sending large amounts of data, the platform always allowed us to do all kinds of analytics at scale. **What do you dislike about Mixpanel?** Mixing of different kinds of reports and running complex queries. **What problems is Mixpanel solving and how is that benefiting you?** Analyse different parts of user journeys and help business take data backed decisions. ### 11. Mixpanel has a very intuitive UI **Rating:** 4.5/5.0 stars **Reviewed by:** Mduduzi K. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 26, 2023 **What do you like best about Mixpanel?** The most helpful thing is that it brings all app data into one view. Also, the User interface is very user friendly. **What do you dislike about Mixpanel?** Nothing, I love everything about mixpanel. **What problems is Mixpanel solving and how is that benefiting you?** It solves an issue where we have to pull data from multiple sources. It brings everything into one place. ### 12. Path of mixpanel with pros and cons **Rating:** 5.0/5.0 stars **Reviewed by:** Shrey A. | SQA, Mid-Market (51-1000 emp.) **Reviewed Date:** January 27, 2023 **What do you like best about Mixpanel?** The mix-panel gives the ability to track the user's path fro which he had gone through. The mix-panel gives all the info. relate to the user, how he used the app, from where etc. This allows an org. to debug the errors faced by the users and helps in future progress development. **What do you dislike about Mixpanel?** Not as such, but i would recommend adding some more integrations in mixpanel for other apps. **What problems is Mixpanel solving and how is that benefiting you?** Mixpanel is trying to compete with google analytics and for that mixpanel needs to be more precise with more fields to be added on so that the org. Can get more such info related to the user. ### 13. Easy to use, I monitor mixpanel all day. **Rating:** 5.0/5.0 stars **Reviewed by:** Timothy G. P. | Manager, Market Activation & Strategy, Mid-Market (51-1000 emp.) **Reviewed Date:** May 26, 2023 **What do you like best about Mixpanel?** The data. It's very clean and informative **What do you dislike about Mixpanel?** Nothing it's great! I have no complaints **What problems is Mixpanel solving and how is that benefiting you?** It shows me the type of engagement my customers are doing on my company's marketplace. I am able to see who is using and how, which gives us feedback on what's working. ### 14. Am happy with Mixpanel! **Rating:** 5.0/5.0 stars **Reviewed by:** Gabalier P. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 26, 2023 **What do you like best about Mixpanel?** The format of the platform is user friendly. It has allowed us to create visualizations in real time. **What do you dislike about Mixpanel?** I like everything. I have had no problems with the tool. **What problems is Mixpanel solving and how is that benefiting you?** It has helped us to have visibility of the performance of our management with mobile applications. ### 15. efficient and simple **Rating:** 4.5/5.0 stars **Reviewed by:** Caio C. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 26, 2023 **What do you like best about Mixpanel?** You can easily see the user path, the main dashboard looks clean. Also Mixpanel is very user friendly **What do you dislike about Mixpanel?** We can't find bad things on Mixpanel, but have few customization options **What problems is Mixpanel solving and how is that benefiting you?** Helping us to look the users path on our Saas and reduce the churn ### 16. I love Mixpanel **Rating:** 5.0/5.0 stars **Reviewed by:** Kobi A. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 21, 2023 **What do you like best about Mixpanel?** 1. Easy to implement. 2. Easy to analyze and extract beneficial insights 3. Flexible and straightforward at the same time **What do you dislike about Mixpanel?** Nothing, I just love and and can't think of anything that I dislike. **What problems is Mixpanel solving and how is that benefiting you?** 1. User behavior analysis 2. AI performance analysis 3. Retention and growth hacking ### 17. Mixpanel rocks. Simple **Rating:** 5.0/5.0 stars **Reviewed by:** Matt H. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 27, 2023 **What do you like best about Mixpanel?** It's easy to use, super powerful, and gives me insight into how users interact with our platform. As a founder, this is the dream. **What do you dislike about Mixpanel?** Absolutely nothing. It works like a dream. If I can't figure something out--rare--I contact Mixpanel and they help me out. I legitimately want to hire these folks. **What problems is Mixpanel solving and how is that benefiting you?** We need to see how users are using our platform. Our platform is a collaborative B2C SaaS, so this involves users + groups. Mixpanel gives us insane visibility. ### 18. Great tool to do quick analysis **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** June 02, 2023 **What do you like best about Mixpanel?** The drag-and-drop feature makes it super easy to do a quick analysis and helps understand how a particular feature performs. Anyone who does not know how to query and fetch data from a database can also use the tool. Also, the UI feels good. **What do you dislike about Mixpanel?** Nothing I could think of. The platform is awesome. **What problems is Mixpanel solving and how is that benefiting you?** To do any RCA of a feature To understand the performance of a feature To do any quick analysis To reduce analyst manhours ### 19. Reliable analytics, easy to use, and long time user **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Oil & Energy | Mid-Market (51-1000 emp.) **Reviewed Date:** May 26, 2023 **What do you like best about Mixpanel?** I've selected and used Mixpanel as our primary engagement analytics tracking tool at more than 3 companies now. It's easy to use, easy to setup, and reliable. I find the user interface better than the other similar tools out there. **What do you dislike about Mixpanel?** No glaring gaps but I believe the search query functionality under the Users Tab can be more robust for searching for roll-up reporting of key segment(s) who have done certain actions within a defined time period. **What problems is Mixpanel solving and how is that benefiting you?** Customer engagement insights. ### 20. Excellent Analytics Platform **Rating:** 4.5/5.0 stars **Reviewed by:** Arun R. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 26, 2023 **What do you like best about Mixpanel?** Great for understanding how users behave and interact with your website and more importantly, the product. **What do you dislike about Mixpanel?** Data retention capacity should be more than this **What problems is Mixpanel solving and how is that benefiting you?** It helps in understanding the user behaviour, user drop outs and the overall traffic on each pages ### 21. Awesome software to get analytics **Rating:** 4.0/5.0 stars **Reviewed by:** Rajeesh N. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 24, 2023 **What do you like best about Mixpanel?** Mixpanel is an amazing tool to get insights into what is happening to your product. It helps us analyze various points where users are interacted and help us take action. **What do you dislike about Mixpanel?** Mixpanel doesn't auto capture the events. It also doesn't give you data on how much time did user spend on a given page. Feature on Mixpanel like Funel is really a complication. **What problems is Mixpanel solving and how is that benefiting you?** Mixpanel helps me check out the user's activities on the product. It helped me to look into the extracting usage metric ### 22. Allows adding deeper events across various services in a single view **Rating:** 5.0/5.0 stars **Reviewed by:** Wajahat A. | Product manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 26, 2023 **What do you like best about Mixpanel?** Minimalistic, fast and to the point; delivers value immediately **What do you dislike about Mixpanel?** The freemium is generous, but it would be great to have more reports in freemium **What problems is Mixpanel solving and how is that benefiting you?** We are measuring customer activation and improving the product by removing friction points ### 23. My day life mixpanel experience is based on managing saas indicatores **Rating:** 5.0/5.0 stars **Reviewed by:** Leonardo K. | Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 26, 2023 **What do you like best about Mixpanel?** Easy to get it! It's very intuitive do create dashboards and updates its as well. **What do you dislike about Mixpanel?** Integrations with others plataforms are not easy to do it. **What problems is Mixpanel solving and how is that benefiting you?** Our Saas indicatores (MAU, DAU,WAU) is totally controlled by the plataform. ### 24. Smooth, works as expected **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** June 23, 2023 **What do you like best about Mixpanel?** Features are updated frequently in a way that satisfies customer needs. I can tell that they're listening to customers' feedback. **What do you dislike about Mixpanel?** I've been using Mixpanel for about a year now and I'm pretty satisfied with the product. **What problems is Mixpanel solving and how is that benefiting you?** We want to see if users actually use our app's newly added feature and Mixpanel just excels in what it's supposed to do. ### 25. best and most handy tool to run analytics of saas products in market **Rating:** 5.0/5.0 stars **Reviewed by:** Priya P. | product designer, Mid-Market (51-1000 emp.) **Reviewed Date:** December 21, 2022 **What do you like best about Mixpanel?** Easy to learn, easy navigation, multiple filters to narrow down metrics of experiments, customizable according to time, and many data metrics, different types of charts to refer to like funnels, charts etc. **What do you dislike about Mixpanel?** Nothing as such, sometimes data inaccuracy happens, but that is a rare case. It takes time to learn initially, like a week or 2, but once somebody is thorough with the basics then it is easy to operate every day. **What problems is Mixpanel solving and how is that benefiting you?** Measuring the success of experiments of our product, measuring data by knowing the dropoffs at every stage, it also tells about user engagements at every step by time, number of sessions and also the geography of the users. ### 26. Helps you make data-driven decisions. **Rating:** 5.0/5.0 stars **Reviewed by:** _이주희 J. | Small-Business (50 or fewer emp.) **Reviewed Date:** June 23, 2023 **What do you like best about Mixpanel?** - Set up and analyze the data you want in detail. - Supports detailed cohort analysis. **What do you dislike about Mixpanel?** - I usually like a lot of things. By the way, it would be more helpful if you could indicate when the AB Test was finished. **What problems is Mixpanel solving and how is that benefiting you?** - Look at the mix panel data to find out what to improve! ### 27. Mixpanel: The best ever-created product analytics tool **Rating:** 4.5/5.0 stars **Reviewed by:** Howard (Howie) L. | Partner, Small-Business (50 or fewer emp.) **Reviewed Date:** December 15, 2022 **What do you like best about Mixpanel?** I love how Mixpanel helps us track and analyze our users' activity on online platforms and mobile applications. The data segmentation tools enable us to gain valuable insights about our clients, which we may apply for marketing or sales purposes. With the demographics gleaned from user activities, it is possible to create cohorts better suited for targeting specific audiences with ads more efficiently. Moreover, its capability of monitoring all kinds of traffic right into individual set levels makes optimizing campaigns much more accessible, assisting marketers in driving business growth faster than ever! **What do you dislike about Mixpanel?** I find it challenging to use Mixpanel due to the overlapping filters that can be added to different reports and dashboards. It's often problematic for me to determine what data is displayed since deleting filters from one dashboard may only remove them if they are in other parts of the report. **What problems is Mixpanel solving and how is that benefiting you?** Mixpanel has been integral to our product development process since its inception. The early user feedback we received regarding their activities, any encountered impediments, and preferences were invaluable in helping us evolve the product. ### 28. It is an evidence **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** August 14, 2018 **What do you like best about Mixpanel?** Powerful charts with cohorts, among user trackings and graphs and else, Mixpanel is the facto the best solution for analytics needs. **What do you dislike about Mixpanel?** There is never enough example and documentation when you want to merge, export / import users from your DB to theirs, vice and versa **What problems is Mixpanel solving and how is that benefiting you?** tracking real time stats of our users + habits. Which products are popular among our users, testing onboardings flows, tracking habits and user behaviours. ### 29. Really insightful dashboard! **Rating:** 4.5/5.0 stars **Reviewed by:** Sara M. | Customer Success Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** October 06, 2022 **What do you like best about Mixpanel?** The design is really clear. I was a bit lost at the beginning but they have a certificate that helps you understand and learn the platform. I haven't used many other competitors, but I think Mixpanel is really user-friendly. **What do you dislike about Mixpanel?** In general, everything works well. When I started using it, it was not really easy to understand what we needed to do and how it was working. I hope the certification would have been better announced since they one. I also would like to have the option to download a whole dashboard, and not have to go insight by insight. I think the component of sharing the dashboards needs to improve a better **What problems is Mixpanel solving and how is that benefiting you?** We want to track information about how shoppers use our Shopify App and share it with our clients. It's AB testing to see what insights clients are more interested about. ### 30. The best platform for product analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Victor A. | Chief Product Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** November 30, 2022 **What do you like best about Mixpanel?** Mixpanel is undoubtedly the best tool for product analytics, especially if you have a SaaS platform. I use it in every project. Its 4 types of reports allow you all the flexibility to show complex data in a simple way. Its interface and ease of use, unlike other tools, makes the learning curve incremental and virtually anyone on the team with minimal knowledge can get the most out of it. **What do you dislike about Mixpanel?** Previously there was a solution to send in-app messages and emails from the platform itself. The truth is that I liked it a lot, but I understand the decision to eliminate it because it was practically a different product. There is nothing I don't like about it. **What problems is Mixpanel solving and how is that benefiting you?** I can extract the data I want from my software and easily display it in attractive charts and dashboards that the whole team can use and understand. Used in conjunction with Segment, the results and ease of implementation are incredible. ### 31. Easy to learned, helpful solution architech and great support team! **Rating:** 4.5/5.0 stars **Reviewed by:** Khairani U. | Product Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** November 30, 2022 **What do you like best about Mixpanel?** The UI is great, so easy to compare the data as there's many compare options. It also has JQL where you can gather more complex data where you unable to do on chart. The migration process was so smooth because there's dedicated team assign to help us who really smart & helpful! **What do you dislike about Mixpanel?** We can't get historical changes of user properties as it always be updated. **What problems is Mixpanel solving and how is that benefiting you?** How easy it is to create a report on the dashboard! We can tell stories from data as there is feature to add words with great formatting! Also comparing to previous period of time that shown on chart are really helpful to compare data based on time. ### 32. Easy to use app analytics tool with many options **Rating:** 4.5/5.0 stars **Reviewed by:** Hugo S. | Marknadsföringsansvarig, Small-Business (50 or fewer emp.) **Reviewed Date:** December 19, 2022 **What do you like best about Mixpanel?** It's easy to use and get good insights from user events. I think it fits many types of users from non-technical to very technical: it's easy to create logic, filters etc in a wide variety of ways. **What do you dislike about Mixpanel?** There is a lot you CAN do and I think that the many possibilities sometimes can make it difficult to make a decision of what to do next. **What problems is Mixpanel solving and how is that benefiting you?** It helps us understand user behavior through even tracking. The analytics templates that are suggested from the start help a lot and we have been able to customize them to our needs and business logic. ### 33. Exemplary UX **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Hospitality | Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2023 **What do you like best about Mixpanel?** The UX. By far, it's been top-of-the-line. Crisp and to-the-point data. It's super easy to compare user flows and make critical decisions. Smooth animation transitions make the usage even better. **What do you dislike about Mixpanel?** Nothing. So far, everything that we need has been taken care of. **What problems is Mixpanel solving and how is that benefiting you?** Allows us to track specific campaigns as well as keep a tab on general usage trends. ### 34. Great for visualising data **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** May 30, 2023 **What do you like best about Mixpanel?** Easy to visualise data in many ways. From time graphs to pie charts. Integrating logs with the SDK is also quite easy. **What do you dislike about Mixpanel?** API to access already ingested data is hard to get access to. Dashboards sent to Slack could look nicer. **What problems is Mixpanel solving and how is that benefiting you?** Visualising user journeys through our app. Funnels and timelines are useful. Also logging usage per organisation. ### 35. Journey to understand the customer **Rating:** 4.5/5.0 stars **Reviewed by:** Maribel L. | Marketing Coordinator, Small-Business (50 or fewer emp.) **Reviewed Date:** November 23, 2022 **What do you like best about Mixpanel?** The ease with which I can learn the story behind each transaction of our clients helps me understand their habits and customs, so I can ask and answer questions, and once discovered, take actions that generate value for the organization and especially for our clients. **What do you dislike about Mixpanel?** It does not have a dashboard or pre-established metrics to only adapt them to my data, and It does not have an agent that after a month of service advises us to get the most out of the tool. **What problems is Mixpanel solving and how is that benefiting you?** decrease in the loss of customers in onboarding increased customer retention and repurchase detection of customer leak points, allowing to improve the process and the user experience. ### 36. Best, most advanced and superior analytical tool for app as well as web. **Rating:** 5.0/5.0 stars **Reviewed by:** Sai P. | Performance Marketer, Enterprise (> 1000 emp.) **Reviewed Date:** August 23, 2022 **What do you like best about Mixpanel?** I have had an incredible experience with MixPanel this far. It provides an enriching and most detailed view of our user journeys and their behavior. I have used Google Analytics and other analytical tools but there's no match to the detail-oriented approach you could have with MixPanel. With event-based tracking, it helps us uncover the usage of various events and how this usage behavior differs between a power user and a normal user. It lets us assess retention and user stickiness by analyzing how often and many users come back over time. **What do you dislike about Mixpanel?** We can not master use cases of MixPanel with minimal learning as it requires dedicated efforts and a sharp learning curve to become familiar with the features and navigation process. It would be super helpful if you could provide detailed documentation on how the features distinguish from each other. **What problems is Mixpanel solving and how is that benefiting you?** MixPanel not only helps us correctly attribute conversions to their source but also lets us run a qualitative analysis between the acquisition sources and the conversion rates of these users across funnels. It allows us to bucket users based on custom properties to create business-specific groupings like session frequency greater than/less than or equal to a certain number. Using the existing custom properties, we can use formulas and do operations like multiplication/addition/division etc to compare unique user behaviors and gauge a user's journey from onboarding. ### 37. Powerful event tracking for customer insights and analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Internet | Small-Business (50 or fewer emp.) **Reviewed Date:** July 11, 2023 **What do you like best about Mixpanel?** Detailed event tracking and user funnels. **What do you dislike about Mixpanel?** While it's incredibly powerful, Mixpanel can be a bit complex to configure all the options correctly. **What problems is Mixpanel solving and how is that benefiting you?** Tracking user behaviour in our marketing funnel to identify blockers to conversion/purchase. ### 38. I've used Mixpanel on a daily basis for 3 years. I just works. **Rating:** 5.0/5.0 stars **Reviewed by:** Maks K. | Lead Product Growth Analyst, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** May 27, 2023 **What do you like best about Mixpanel?** Mixpanel provides the tools to answer almost any queastion about our userbase and product adoption. **What do you dislike about Mixpanel?** I would add the abiluity to change the timeline to 'in the next X days since' event type. **What problems is Mixpanel solving and how is that benefiting you?** Amost any question we have about a particular app fieature or a group of users could be asnwered with Mixpanel. ### 39. Time effective analysis **Rating:** 5.0/5.0 stars **Reviewed by:** Victor O. | Data Scientist, Small-Business (50 or fewer emp.) **Reviewed Date:** August 17, 2022 **What do you like best about Mixpanel?** The best part about Mixpanel for me is the ability to easily integrate into my website, and the other extension tools provided came in handy. Nevertheless, my best part of Mixpanel would be easy integrations. I also love the user interface which is very easy to use. There are no settings on Mixpanel which I've tried out so far that brought complications or were extremely difficult to use. Mixpanel is a really great tool. **What do you dislike about Mixpanel?** Even though I use Mixpanel, many times I have to resort to other platforms to do analysis alongside, especially analysis for 3rd party applications we use alongside our platform. I'm hoping in the future Mixpanel can have enough integrations so I can move all my analysis there. At work, we are currently looking to move all measurements and dashboards to a single place, it would be great to have this possible through Mixpanel. **What problems is Mixpanel solving and how is that benefiting you?** Mixpanel is our major analytics software, it helped us understand our users, and we were able to identify precise points (features) in our platform where users tend to get bored and drop off. We were able to also reach out to customers who had difficulties signing up, all these insights were possible through Mixpanel. Some time ago as well, we were able to identify potential partners who were coming to our platform. All in all, Mixpanel really helped to track our OKRs and effectively understand where we fell short ### 40. Leaps and bounds above GA4 **Rating:** 4.5/5.0 stars **Reviewed by:** Matt G. | Data Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** August 26, 2022 **What do you like best about Mixpanel?** We're only a month or two in using Mixpanel, but already showing way more promise over what GA is giving us. Tagging and tracking is really easy and intuitive, the lexicon is great for nailing down exaxtly whats going on behind the scenes clearly. The cannonical pre-user signup ID is fantastic giving us pre-signup tracking to a degree. Really nice UI, data exports are quick and easy. I fully believe what I'm seeing in MP, vs the take it with a grain of salt experience going on in GA4. **What do you dislike about Mixpanel?** As great as the canonical ID is, it would be great to be able to set a priority as to what field is used for it. At the moment we seem to have a completely random mixture of users with mixpanel set ids vs our platform ids, when logically post signup everything should be assigned as a platform ID. It can be worked around by exporting with the platform id alongside the canonical. Seems I can't find them, or basic features like setting the colour of legends or breakdowns within charts isn't possible yet? Meaning across multiple graphs you can have completely different colours for the same dimension, not great. Also, as great as the geographic attribution seems to be, theres no geographic map/graph views for reports? Have to export and view in tableau to get around this. **What problems is Mixpanel solving and how is that benefiting you?** GA4 is a mess at the moment and MP gives us a reliable configurable analytics view of what's going on with the App simply and easily. ### 41. A tool to support my vision with data **Rating:** 5.0/5.0 stars **Reviewed by:** Marcos L. | marketing consultant, Mid-Market (51-1000 emp.) **Reviewed Date:** September 23, 2022 **What do you like best about Mixpanel?** Incredible interface with reliable data. Mixpanel helps me provide value for the company, even if I'm not a data analyst! I love the ease of creating cohorts. I can go anywhere with the available options, which means I can analyse and segment in a comprehensive way, enabling me to add a lot of value to my company and my peers! **What do you dislike about Mixpanel?** I would love to see more AI and ML features to support my analysis. Also, a learning approach would be fantastic to have, as I'm not a data analyst, even though I'm able to use it in a relevant way **What problems is Mixpanel solving and how is that benefiting you?** I use Mixpanel to create specific cohorts so I can send messages to the app's user when it matters the most with content that is relevant to them. It helps me to understand the context deeply. ### 42. Mixpanel reviews. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** June 02, 2023 **What do you like best about Mixpanel?** Its accuracy in the user details. It's easy UI and Scripting. Its Workaround on Multiple dashboards and project setups in one account. **What do you dislike about Mixpanel?** Not as such, but they can make the location info. More precise. **What problems is Mixpanel solving and how is that benefiting you?** Currently they are trying to fix issues around location, user interaction with the app etc. ### 43. Great piece of software! **Rating:** 5.0/5.0 stars **Reviewed by:** Sachin R. | Software Engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** September 19, 2022 **What do you like best about Mixpanel?** The best part is the flexibility of integration. We are able to modify data attribution etc. in the software UI itself, without updating our code and publishing new releases. Previously generated data remains fully compatible with the new structure. This literally saved us a few times already. Apart from that, Mixpanel is full of is very dev friendly and a pleasure to work with. **What do you dislike about Mixpanel?** We are fully satisfied with Mixpanel software. It does a great job for our product. **What problems is Mixpanel solving and how is that benefiting you?** Mixpanel is enabling our analytics and marketing teams with all the necessary data and great insights. I believe such a tool is a must for any serious software product. And as a dev I deeply appreciate the time and care they put into their SDK, docs and Dashboard. ### 44. Mixpanel is a good Web Analytics tool **Rating:** 4.0/5.0 stars **Reviewed by:** Jan R. | Project Manager / Business Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** April 02, 2023 **What do you like best about Mixpanel?** Ability to create dashboards with Web Analytics dashboards **What do you dislike about Mixpanel?** User experience is confusing for new users. No option to generate PDF from a dashboard **What problems is Mixpanel solving and how is that benefiting you?** User tracking - Product Management consume the data to check how application features are used. ### 45. Excellent analytics tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Commercial Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** November 02, 2022 **What do you like best about Mixpanel?** I love that Mixpanel provides powerful graphs and insights that allow us to identify user behaviors, improve our application user experience and drive more sales. The integration with our existing apps was seamless using the Mixpanel SDKs, and the usage was simple and smooth. The customization, such as renaming events and using different layouts, is excellent. Furthermore, the Slack integration is fantastic and allows us to track who signs up for our platforms and allow us to take actions on suspicious accounts **What do you dislike about Mixpanel?** - The lack of a mobile version is frustrating sometimes - Sometimes, the graph data takes a long time to load - Lack of TV mode for the events page - Not being able to preview dashboards in Notion and Slack **What problems is Mixpanel solving and how is that benefiting you?** - Analyzing user behavior - Finding new sales leads - Tracking malicious activity - Identifying seldom-used features - Generating app usage reports - Event-based notifications via Slack ### 46. Powerful queries for product insights in seconds. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** November 21, 2022 **What do you like best about Mixpanel?** The UI is very intuitive and I can run powerful queries in seconds. The integrations available are handy as it connect back to all of the tech stack used in my company. **What do you dislike about Mixpanel?** I would like to be able to edit some of the data in the reports to have names that make more sense accross other teams. For Example, not everyone knows what UTM source is, so I would like to rename the legent from UTM source to simply Lead Source in my reports that I share with the team. **What problems is Mixpanel solving and how is that benefiting you?** Mixpanel is helping our product team during the entire product lifecycle. It helps us define opportunity hypotheses by finding product gaps. It helps us determine if a feature was successful or not. It helps us determine what features are being used, and what type of engagement creates more retained customers. ### 47. Mixpanel is an easy-to-use plug and play tool to help me understand my mobile app users. **Rating:** 4.5/5.0 stars **Reviewed by:** Kjell K. | Product manager, Small-Business (50 or fewer emp.) **Reviewed Date:** October 21, 2022 **What do you like best about Mixpanel?** The most helpful for me is that you explore new insights easily because of the plug-and-play feel. You store the valuable ones easily and for my developers it did not take much time to set up. **What do you dislike about Mixpanel?** I sometimes want to make graphs other than pie charts or bar charts. That is not always possible, at least not in the free version. And the more detailed investigation is sometimes harder to understand, I sometimes miss help with that. **What problems is Mixpanel solving and how is that benefiting you?** How my users go through my app, and it helps me track my KPIs as a product manager. It saves me time investigating if my new features are adopted and solving the problems I intended to solve. ### 48. Great value for money **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** September 01, 2023 **What do you like best about Mixpanel?** Reasonable price, great customer support **What do you dislike about Mixpanel?** Nothing to add for now. Some reports are a little slow, but makes sense due to the data to query. **What problems is Mixpanel solving and how is that benefiting you?** Checking specific usage of our Chrome Extension features ### 49. Data analysis has become the simplest thing! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** June 12, 2023 **What do you like best about Mixpanel?** Everyone can now analyze data. Everyone can access simple and beautiful custom dashboards. **What do you dislike about Mixpanel?** Sometimes it can be difficult to find advanced options because the interface is so simplified, which is not really a downside. A bit expensive **What problems is Mixpanel solving and how is that benefiting you?** Finding an alternative to old and complicated Google Analytics and a way to not use the new Google Analytics that we don't comprehend Website analytics in a comprehensible and easy way User tracking and targeting ### 50. Excellent platform for growth teams **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** May 26, 2023 **What do you like best about Mixpanel?** It's easy to use for non-engineers and helps make data ubiquitous across the company. **What do you dislike about Mixpanel?** There is a bit of a learning curve but overall still very use to use. **What problems is Mixpanel solving and how is that benefiting you?** Insights into our acquisition funnel and user segments. ## Mixpanel Discussions - [C](https://www.g2.com/discussions/mixpanel-c) - 1 comment, 1 upvote - [Can I use mixpanel with for real-time data?](https://www.g2.com/discussions/can-i-use-mixpanel-with-for-real-time-data) - 1 comment, 1 upvote - [What is Mixpanel used for?](https://www.g2.com/discussions/what-is-mixpanel-used-for) - 2 comments - [Is mixpanel free?](https://www.g2.com/discussions/is-mixpanel-free) - 4 comments - [What can mixpanel do?](https://www.g2.com/discussions/what-can-mixpanel-do) - 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Activity Dashboard - User Path Tracking - User Activity History - Multi-Channel Attribution - In-App Events Tracking **Administration** - Data Storage - A/B Testing - Integrations **Agentic AI - Product Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Machine Learning **Other** - User Data - Site Search Reporting - Load Time Monitoring - Campaign Tracking - E-Commerce - Promotional Messages - Administration Alerts **Metrics** - Engagement - Exit Tracking - Retention - Return - Conversions - Engagement Tracking - Uninstall Tracking - Conversion Tracking - Location Tracking - ROI Tracking - Retention Tracking - Visitor Tracking - Behavior Tracking - Revenue Tracking **Generative AI** - AI Text Generation **Behavioral Analytics - Product Analytics** - Multi-Product Analytics - User level Analytics - Account level Analytics - Segmentation - Funnels **Additional Functionality** - Monitoring - Push Notifications - Access Controls/Permissions - Campaign Management - Data Modeling - Funnel Analysis - For Marketers - Single Sign On - Workflow Management - Customer Experience Management - Trend Analysis - Mobile Access - Third-Party Integrations - Alerts/Escalation - Data Import/Export - Collaboration Tools - Session Recording - Data Visualization - Root Cause Analysis - Drag & Drop - Performance Metrics - Generative AI - Cohort Analysis - Issue Management - Compliance Management - Heatmaps - Customizable Branding - Search/Filter - AI Copilot - Event Triggered Actions - API - Reporting/Analytics - A/B Testing **Agentic AI - Digital Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Decision Making **Agentic AI - E-Commerce Analytics** - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Platform Infrastructure - Product Analytics** - Cross System integrations - Alerts - Integrations **AI driven optimization - Product Analytics** - User scoring - Adaptive learning - Automated insights - Autonomous task execution **Additional Functionality** - Conversion Tracking - Funnel Analysis - Product Data Management - Engagement Tracking - Alerts/Notifications - Cohort Analysis - Session Recording - AI Copilot - Data Visualization - Customer Journey Mapping - Generative AI - Interactive Reports - A/B Testing **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management ## Top Mixpanel Alternatives - [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews) - 4.4/5.0 (1,074 reviews) - [Fullstory](https://www.g2.com/products/fullstory/reviews) - 4.5/5.0 (1,033 reviews) - [Glassbox](https://www.g2.com/products/glassbox/reviews) - 4.9/5.0 (788 reviews)