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Compare Mixpanel and Pendo 
At a Glance
Market Segments
Small-Business (52.8% of reviews)
Mid-Market (62.9% of reviews)
Entry-Level Pricing
Free Per Year
Free
Mixpanel
Star Rating
(1,260)4.6 out of 5
Market Segments
Small-Business (52.8% of reviews)
Pros & Cons
Entry-Level Pricing
Free Per Year
Free Trial is available
Browse all 3 pricing plansPendo
Star Rating
(1,555)4.4 out of 5
Market Segments
Mid-Market (62.9% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Free Trial is available
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Mixpanel excels in user experience, particularly highlighting its intuitive UI and the ability to build reports on the fly. Users appreciate the session replay functionality, which enhances their understanding of user behavior and conversion funnels.
- Users say that Pendo provides exceptional insights into user interactions, with many praising its onboarding guides and walkthrough features. This comprehensive approach helps users navigate the platform effectively, making it a valuable tool for understanding user sentiment and behavior.
- Reviewers mention that Mixpanel's implementation process is notably quick and straightforward, with many users finding it easy to set up and integrate with other tools. This ease of setup is a significant advantage for teams looking to get started without extensive delays.
- According to verified reviews, Pendo shines in customer support, with users describing it as excellent and responsive. This level of support can be crucial for teams needing assistance during onboarding or when troubleshooting issues.
- G2 reviewers highlight that while Mixpanel has a strong focus on product analytics, Pendo offers a more rounded view of user engagement across different touchpoints. Users appreciate Pendo's ability to provide a 360-degree view of user interactions, which can be beneficial for product managers and marketers alike.
- Users report that Mixpanel's analytics capabilities, particularly in custom event tracking and funnel analysis, are superior, allowing for detailed insights into user journeys. This feature is especially valuable for teams focused on optimizing conversion rates and understanding drop-off points.
Pricing
Entry-Level Pricing
Mixpanel
Free
Free
Per Year
Essentials to find product-market fit
- 1M events / month
- All core report types for user journey analysis
- Templates to get started quickly
Pendo
Free
Free
Try Pendo for free for up to 500 monthly active users. Includes: product analytics, in-app guides, net promoter score (NPS), roadmaps.
- Product analytics
- In-app guides
- Net Promoter Score (NPS)
Free Trial
Mixpanel
Free Trial is available
Pendo
Free Trial is available
Ratings
Meets Requirements
8.8
960
8.5
1,192
Ease of Use
8.5
969
8.2
1,206
Ease of Setup
8.1
431
7.9
564
Ease of Admin
8.5
366
8.5
555
Quality of Support
8.4
742
8.5
1,041
Has the product been a good partner in doing business?
8.8
334
8.9
531
Product Direction (% positive)
8.6
879
8.5
1,107
Features by Category
Metrics
8.8
266
8.7
454
8.8
337
8.7
472
8.2
293
8.4
420
8.9
350
8.8
465
8.9
347
8.5
422
8.5
313
8.2
395
8.4
287
8.2
359
8.8
316
8.2
335
8.9
338
8.3
395
Reporting
8.7
308
8.4
463
8.6
291
8.5
427
8.4
212
8.7
437
8.7
329
8.7
467
8.3
239
7.8
262
8.2
245
8.1
285
8.6
332
8.2
449
Other
8.7
328
8.7
438
8.2
182
8.0
307
8.0
174
7.5
263
8.3
232
7.9
272
8.1
180
7.3
197
7.9
175
8.5
340
8.0
186
8.2
298
Agentic AI - Digital Analytics
7.3
19
6.4
12
7.4
19
6.5
14
7.5
18
6.4
13
7.7
19
6.4
13
Administration
8.5
277
8.1
376
8.3
245
8.0
297
8.7
340
8.8
422
8.8
285
8.5
454
User Identification
8.3
255
7.9
110
8.8
275
8.6
137
8.4
264
8.0
104
Tracking & Reporting
9.1
299
8.5
126
8.8
288
8.5
132
8.2
243
8.3
109
8.9
303
8.5
142
8.5
248
8.6
134
8.9
291
8.7
138
Metrics
9.0
254
8.8
84
8.3
211
8.4
65
8.7
244
8.4
73
8.7
215
8.3
70
9.0
235
8.4
67
User Behavior
Not enough data
9.1
23
Not enough data
8.1
23
Not enough data
8.6
23
A/B Testing
Not enough data
7.5
20
Not enough data
7.2
20
Not enough data
8.8
21
Not enough data
6.9
20
Visitor Information
Not enough data
8.0
22
Not enough data
8.1
20
Agentic AI - Session Replay
Not enough data
7.7
5
User Analysis
Not enough data
8.6
343
Not enough data
8.4
389
User Support
Not enough data
8.5
388
Not enough data
7.6
207
Not enough data
8.0
294
Walkthrough Type
Not enough data
8.1
297
Not enough data
8.6
364
Platform Basics - Digital Adoption Platform
Not enough data
8.4
18
Not enough data
8.9
19
Analytics - Digital Adoption Platform
Not enough data
8.9
19
Functions - Digital Adoption Platform
Not enough data
8.6
19
Not enough data
9.0
20
Agentic AI - Digital Adoption Platform
Not enough data
6.5
11
Product Analytics
8.6
413
8.7
580
8.9
502
8.7
613
8.6
451
8.6
591
8.8
486
8.2
504
7.5
334
8.0
411
8.3
370
8.2
444
7.6
306
8.0
403
7.8
359
7.9
444
Agentic AI - Product Analytics
5.4
76
6.7
26
6.4
77
7.1
26
5.9
74
7.0
25
5.9
74
7.6
24
Analytics
9.2
109
Not enough data
8.9
111
Not enough data
9.0
100
Not enough data
8.8
90
Not enough data
8.7
95
Not enough data
Feature Not Available
Not enough data
Administration
8.7
84
Not enough data
8.3
85
Not enough data
8.6
88
Not enough data
Generative AI
6.9
13
Not enough data
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
7.0
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Communication
Not enough data
8.1
325
Not enough data
7.9
307
Not enough data
8.1
307
Planning
Not enough data
7.1
231
Not enough data
7.1
223
Not enough data
6.6
198
Not enough data
7.6
235
Not enough data
7.2
210
Workflow Management
Not enough data
7.3
243
Not enough data
7.6
251
Not enough data
6.7
198
Not enough data
7.0
210
Metrics
9.0
254
8.8
84
8.3
211
8.4
65
8.7
244
8.4
73
8.7
215
8.3
70
9.0
235
8.4
67
Variation Testing
Not enough data
8.3
54
Not enough data
7.8
55
Not enough data
8.1
59
Not enough data
8.4
66
Not enough data
8.1
63
Not enough data
7.9
56
Reporting
Not enough data
8.6
84
Not enough data
8.6
87
Personalization
Not enough data
8.6
74
Not enough data
8.7
73
Not enough data
8.9
66
Administration
Not enough data
8.0
75
Not enough data
8.1
66
Not enough data
8.5
85
Not enough data
8.6
91
Categories
Categories
Shared Categories
Mixpanel and Pendo are categorized as Product Analytics, Mobile App Analytics, and Digital Analytics
Unique Categories
Mixpanel is categorized as E-Commerce Analytics
Pendo is categorized as Digital Adoption Platform, Product Management, Mobile App Optimization, and Session Replay
Reviews
Reviewers' Company Size
Mixpanel
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Pendo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
25.2%
Information Technology and Services
11.5%
Financial Services
9.4%
Internet
6.6%
Health, Wellness and Fitness
5.2%
Other
42.0%
Computer Software
33.5%
Information Technology and Services
15.6%
Marketing and Advertising
7.2%
Financial Services
4.3%
Hospital & Health Care
3.0%
Other
36.5%
Discussions
Is mixpanel free?
4 Comments
MS
NoRead more
C
1 Comment
SN
C is a general-purpose computer programming language. It was created in the 1970s by Dennis Ritchie, and remains very widely used and influential.Read more
Which integrations does Pendo support?
2 Comments
SG
Hi there! My name is Stephanie and I'm a research analyst in marketing & advertising at G2. Thanks for posting this question. As of November 2019, Pendo is...Read more
How do I change the badge for the resource center
1 Comment
RD
It depends if you are using the Classic Designer or Visual Design Studio. Here's a reference for both:...Read more
How can I participate remotely in a PUG?
1 Comment
MW
Now, the PUG meetings are done remotely - just join one of the Pendomonium Slack channels as shown in the Community and join some of the PUGs! Read more
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