--- title: Mixpanel Reviews meta_title: 'Mixpanel Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 1371 reviews by the users' company size, role or industry to find out how Mixpanel works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 1371 scale: '5' date_modified: '2026-08-04' parent_category: name: Conversion Rate Optimization Tools url: https://www.g2.com/categories/conversion-rate-optimization-tools --- # Mixpanel Reviews **Vendor:** Mixpanel **Category:** [Product Analytics Software](https://www.g2.com/categories/product-analytics) **Average Rating:** 4.5/5.0 **Total Reviews:** 1,371 ## About Mixpanel Mixpanel's product intelligence turns data clarity into innovation. Trusted by more than 29,000 companies, including Workday, Pinterest, LG, and Rakuten Viber, Mixpanel’s AI-first product analytics help teams accelerate adoption, improve retention, and ship with confidence. Powering this is an industry-leading platform that combines product and web analytics, session replay, experimentation, feature flags, and metric trees. Mixpanel delivers insights built for the AI era. ## Mixpanel Pros & Cons **What users like:** - Users find Mixpanel's **ease of use** exceptional, allowing quick setup and intuitive tracking of customer journeys. (96 reviews) - Users appreciate the **real-time event tracking** of Mixpanel, enabling immediate insights into user interactions and journeys. (81 reviews) - Users appreciate the **real-time tracking and versatility** of Mixpanel, enhancing deep user behavior analysis effortlessly. (59 reviews) - Users find Mixpanel to be **intuitive and easy to use** , enhancing their experience with powerful features and support. (44 reviews) - Users appreciate the **comprehensive reporting** of Mixpanel, enabling efficient analytics and data-driven decision-making across teams. (33 reviews) - Helpful (30 reviews) - Users appreciate the **ease of use** of Mixpanel, finding it simple to learn and effective for data analysis. (30 reviews) - User Interface (30 reviews) - Capabilities (29 reviews) - Easy Setup (29 reviews) **What users dislike:** - Users find the **learning curve steep** , making initial setup and event tracking challenging for beginners. (37 reviews) - Users face a **steep learning curve** with Mixpanel, struggling without comprehensive onboarding for its complex features. (37 reviews) - Users find the **steep learning curve** and overwhelming UI of Mixpanel challenging, complicating their overall experience. (22 reviews) - Users find Mixpanel **expensive** , as high costs arise from managing events, leading to budget concerns and inefficiencies. (22 reviews) - Users find the **complexity of Mixpanel** overwhelming, especially lacking proper onboarding for effective usage and feature access. (20 reviews) - Users find the **difficult learning curve** of Mixpanel's features overwhelming, often requiring extensive time and effort to master. (20 reviews) - Users find **data management issues** problematic, facing challenges with deleted data, costs, and report inconsistencies. (18 reviews) - Missing Features (17 reviews) - Complex Features (15 reviews) - Users find the **interface not intuitive** , struggling with complex features and recent pricing changes impacting usability. (14 reviews) ## Mixpanel Reviews ### 1. Great tool for Customer Success for showing product usage to clients, could be simpler to use **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** August 22, 2024 **What do you like best about Mixpanel?** Very visual, engaging and colourful graphics. Lots of flexibility when wanting to see usage for different areas of the platform. **What do you dislike about Mixpanel?** Sometimes it can be hard to get to what I want to see. While there is a lot of granularity available, it can be hard to understand the options of how to show the data you want to see. **What problems is Mixpanel solving and how is that benefiting you?** Shows me clearly product usage by clients ### 2. Loving Mix panel analytics dashboard to understand user behaviour **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** August 22, 2024 **What do you like best about Mixpanel?** Mixpanel has been instrumental in helping me understand user behavior with its detailed analytics and customizable dashboards. It’s intuitive yet powerful, making it easier to make data-driven decisions quickly. **What do you dislike about Mixpanel?** Mixpanel's complexity can be overwhelming at times, especially for newcomers, making the learning curve steep. **What problems is Mixpanel solving and how is that benefiting you?** Mixpanel solves the problem of understanding user behavior in real-time, helping me make data-driven decisions to enhance product performance and user experience. ### 3. Amazing product. Generous startup program. Great UI. **Rating:** 4.5/5.0 stars **Reviewed by:** Mike M. | Chief Product Officer, Computer Software, Small-Business (50 or fewer emp.) **Reviewed Date:** May 06, 2024 **What do you like best about Mixpanel?** Mixpanel makes data anaylsis and visualization as easy (& beautiful) as possible. We've been able to answer any questions that have ever come up. The dashboard tool is a great way to have an at-a-glace visual of our product. I always have several Mixpanel tabs open at any given time. **What do you dislike about Mixpanel?** The only negative thing I can say about Mixpanel is hyper-specific, but when using the "Funnels" view, I wish I could toggle off the first action in the funnel from the display, as it is always 100%, so that visualization isn't needed. That is my only complaint after 4 years of use! **What problems is Mixpanel solving and how is that benefiting you?** Mixpanel solves all of our product analytics, and makes anaylyzing data an enjoyable task. ### 4. Mixpanel delivers fast and intuitive data visualizations **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Gambling & Casinos | Mid-Market (51-1000 emp.) **Reviewed Date:** May 02, 2024 **What do you like best about Mixpanel?** User interface is uncluttered, and the graphs available (funnels, flows, retention) have clearly been designed to handle the major questions businesses often face in an intuitive workflow. The amount of data Mixpanel has been able to handle and still maintain fast processing times is very impressive. **What do you dislike about Mixpanel?** There are useful Mixpanel features I learned from watching the youtube tutorials, I don't think I would have found them otherwise (eg changing the retention graph to a frequency graph). It might help to have these features more publicized through tooltips/tutorials etc **What problems is Mixpanel solving and how is that benefiting you?** Measuring customer retention, frequency of product use, and using the flows report to identify where customers who are not following the intended customer journey end up. ### 5. Good solution for tracking conversion events **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Small-Business (50 or fewer emp.) **Reviewed Date:** August 22, 2024 **What do you like best about Mixpanel?** Learning curve for using Mixpanel is not steep and fairly easy to use. **What do you dislike about Mixpanel?** There should be better elerts system on missing data from events **What problems is Mixpanel solving and how is that benefiting you?** 1. Capturing events in User Journey 2. Visibility on conversion funnels from Ad Click to Sign up 3. Analysis with different cuts such as Campaign Performance, Channel Performance etc ### 6. Most reliable platform for Product Acitivity and Funnel Insights tracking **Rating:** 4.5/5.0 stars **Reviewed by:** Anirban S. | ex Senior Manager - Marketing, Education Management, Mid-Market (51-1000 emp.) **Reviewed Date:** November 14, 2023 **What do you like best about Mixpanel?** My team and I use Mixpanel everyday to track App-activity of users, session-level user behaviour, Refunds and revenue, performance of students enrolled in our programs. The best part about Mixpanel is the reliable tracking of every user end-to-end, right from clicking on an UTM-link, performing a transaction and returning back to our platform for another action. Ever since we integrated Mixpanel with our third-party exam-service provider, the data of performance of the user in the examinations have also been mapped directly to in-app and web-activity of the user. Besides, whenever we require specific campaign-data or custom-behaviour data, we raise a request with either the Customer Supoort team or directly with the dedicated Account Manager from Mixpanel and get a fairly fast response. **What do you dislike about Mixpanel?** The formatting of dashboards is not very user-friendly in Mixpanel -- in fact, the custom formatting options are also irrelevant. Often, we require the same report to be shown dynamically in Trends or Chart format, as per user selection but that is not possible. **What problems is Mixpanel solving and how is that benefiting you?** Mixpanel serves as our organisation-wide tracker for users on the Web and the App, which helps leverage the pain-points of user and enables the top management to take corrective action on the product. ### 7. Uncovering Insights with Ease **Rating:** 5.0/5.0 stars **Reviewed by:** Baris E. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 13, 2023 **What do you like best about Mixpanel?** What I appreciate most about Mixpanel is its robust capability to unearth deep insights and aid in strategizing effectively. Despite a steep learning curve initially, once mastered, it becomes remarkably user-friendly. The platform's strength lies in its comprehensive data analysis tools that enable us to dissect raw data comprehensively. Additionally, Mixpanel's integration features are seamless and enhance its utility, making it a valuable tool in our toolkit. **What do you dislike about Mixpanel?** While Mixpanel offers an array of powerful features, its initial learning curve can be quite challenging. This complexity at the beginning may deter new users or prolong the time it takes to fully leverage its capabilities. Additionally, while the integrations are generally good, there can be occasional glitches or limitations in compatibility with other tools, which sometimes requires workarounds. These aspects, though manageable, are areas where Mixpanel could improve to enhance the overall user experience. **What problems is Mixpanel solving and how is that benefiting you?** Mixpanel plays a crucial role in solving our data analysis and insight generation challenges. By providing detailed analytics, it enables us to understand user behavior and track key metrics effectively. This insight is instrumental in shaping our strategies and making informed decisions. The ability to see raw data also allows for a granular level of analysis, leading to more tailored and effective solutions. As a result, Mixpanel has been a significant asset in enhancing our decision-making processes and driving business growth. Its benefits are reflected in our improved targeting, optimized marketing strategies, and more efficient allocation of resources. ### 8. Amazing tool - even more amazing people working there **Rating:** 5.0/5.0 stars **Reviewed by:** Nicki P. | Co founder / Email developer, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** January 23, 2024 **What do you like best about Mixpanel?** So we have used Mixpanel for a little more than 3 years now, and Mixpanel helps getting the overview of our platform. It is amazing how you can structure all this data, and make it into beautiful graphs. We have even used it in presentations for our customers. **What do you dislike about Mixpanel?** It can be quite overwhelming to start with, but in the end, you end up with beautiful results. **What problems is Mixpanel solving and how is that benefiting you?** Mixpanel is where we sort our data, and make it digistiveable. We track behavior across the platform, and mixpanel help us with the great overview of our platform. ### 9. Mixpanel - A Third Eye For Your Data **Rating:** 5.0/5.0 stars **Reviewed by:** Mohit A. | Enterprise (> 1000 emp.) **Reviewed Date:** February 29, 2024 **What do you like best about Mixpanel?** Wide range of features makes mixpanel different from the rest. The customer support team is just an email away. Their quick addressal to the issues makes mixpanel even better. **What do you dislike about Mixpanel?** The increase in response time for the import events api, although very rare, but can potentially lead to certain mismatch at client's end. **What problems is Mixpanel solving and how is that benefiting you?** Mixpanel helps in creating reports to visualise customer behaviour, customer retention on particular features testing. ### 10. Amazing product **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** August 22, 2024 **What do you like best about Mixpanel?** Brilliant dashbaords, amazing use of analytics, very easy to create funnels and retention curves **What do you dislike about Mixpanel?** Not much really love it - if anything it can be hard to keep track of events **What problems is Mixpanel solving and how is that benefiting you?** Helps me understand our user's patterns and how they use our product ### 11. Great for startup product analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** February 20, 2024 **What do you like best about Mixpanel?** The free tier and their startup programme make it really easy to get up and running with analytics without the fear for spending money your startup probably doesn't yet have. **What do you dislike about Mixpanel?** It took my team a while to figure out what type of product-level events were the best to be sending to mixpanel. This isn't really mixpanels fault though. **What problems is Mixpanel solving and how is that benefiting you?** Mixpanel is helping my startup better understand how customers are using our app so that we can make changes to our features and measure the impact of those changes at the product level. ### 12. The definitive product analysis tool **Rating:** 5.0/5.0 stars **Reviewed by:** Simone P. | Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** April 12, 2024 **What do you like best about Mixpanel?** the ease of deep diving into data to understang customer behavior **What do you dislike about Mixpanel?** any event / property needs its effort to be implemented. After 2 years we still trak approximately half of the product actions. **What problems is Mixpanel solving and how is that benefiting you?** Mixpanel is giving me eyes to watch users behaviors and to uderstand what is going on on the product. I can finally make decision based on real data and not just assumptions. ### 13. Top-class Analytics platform to track the product performance **Rating:** 4.5/5.0 stars **Reviewed by:** Prasanth G. | Product Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** February 26, 2023 **What do you like best about Mixpanel?** 1. Instant reflection of the user's movement on the platform 2. Error classification is very helpful in identifying user friction areas. 3. Quick integration time **What do you dislike about Mixpanel?** 1. Data, when exported, doesn't show up in all the fields 2. Flow reports screen looks a bit unorganised. To extract the data is always confusing. 3. No quick-to-user tutorials or reach-out to support. **What problems is Mixpanel solving and how is that benefiting you?** We are building a cross-border mobile platform, sometimes, OTP doesn't get delivered, and Mixpanel is very helpful for us to identify the errors of the users. It also tells the areas of friction. ### 14. Good for what I use it for **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** August 22, 2024 **What do you like best about Mixpanel?** I can see usage stats for my clients using the platform **What do you dislike about Mixpanel?** I don't really know what else you can do with it **What problems is Mixpanel solving and how is that benefiting you?** Seeing usage stats of my clients using our product ### 15. A more sophisticated search and data collection tool **Rating:** 5.0/5.0 stars **Reviewed by:** Pirah A. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 17, 2023 **What do you like best about Mixpanel?** As a project manager, I have used Mixpanel that is a comprehensive tool that is centered on tracking events and user profiles. The dashboard offers a very intuitive interface that includes a graphical viewer that presents complex data in easy-to-read form. This has been useful in mobile app analysis, especially in heat map illustrations showing users interactions. **What do you dislike about Mixpanel?** We’ve had a few instances where server-side integration protocol seemed lagging, which slightly affected the operations tempo. Furthermore, some parts of the documentation feel a little outdated, and some sections of it have proven to be confusing, and I needed tech support to go around those few confusing aspects. **What problems is Mixpanel solving and how is that benefiting you?** With the help of Mixpanel, we are able to identify and understand the important user behaviors that directly guide our product development strategies. ### 16. Mixpanel is my go-to tool to understand our product and customers **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** September 08, 2023 **What do you like best about Mixpanel?** Once you're used to the setup of mixpanel and it's possibilities, it's a very powerful tool to generatre valuable insights about your product and its usage by your customers. It helps us every day to understand problems, to support decision making and prioritizing ressources. **What do you dislike about Mixpanel?** With some features (like cohorts) it's hard to keep a good overview if you're using it extensively. There is no possibnility to group chorts into projects or similar, it gets very messy after time. Some filters in the reports don't save reliably and I always have to adjust the report again, which is annoying.And I can't find a public roadmap or similar to know what changes or new features are coming next, would be great to have some insight here. **What problems is Mixpanel solving and how is that benefiting you?** Understanding our customers, features and our product in general. It supports our decision making and creates valuable insights. It helps allocating ressources and prioritizing. ### 17. An extremely useful tool. Must for an E-comm Brand / Performance Marketer **Rating:** 4.5/5.0 stars **Reviewed by:** Vedehi M. | Small-Business (50 or fewer emp.) **Reviewed Date:** October 13, 2023 **What do you like best about Mixpanel?** The funnel provides you with the ability to create segments target audiences, automate campaigns and send notifications. It's a method, for organizing events tailored to each page or activity and monitoring user engagement. Involvement in customizing various aspects that the organization prioritizes is crucial. Seamless integration with the customer success representative, from their team is effortless. **What do you dislike about Mixpanel?** Mixpanel can be a bit challenging for beginners to grasp and navigate initially. The customer support system of Mixpanel is not up, to par. Doesn't provide assistance. The subscription fees, for Mixpanel are quite costly. **What problems is Mixpanel solving and how is that benefiting you?** It solves the problem of late attribution and using this tool we can access the perdormance data in almost real time. It also gives a comprehensive view of the product/brand performance ### 18. Excellent analytics platform **Rating:** 5.0/5.0 stars **Reviewed by:** Anna C. | Senior Technical Product Manager, Enterprise (> 1000 emp.) **Reviewed Date:** June 01, 2023 **What do you like best about Mixpanel?** The reports are so intuitive I can pull together insights in seconds. I also love the Lookup table functionality. It allows us to add to the data without needing to involve engineering. Often as I'm building a report, I will find I would like to tweak the data in some way - such as trimming down the language code. In the past, with other platforms, this would have required an engineering change to modify the event. But with lookup tables, I can supplement the data on my own, and it applies retroactively to all my data! Extremely powerful! **What do you dislike about Mixpanel?** We were really looking forward to being able to tie a users journey across the enrollment process to conversion into an MAU. Unfortunately, once we got to implementation it became apparent that Mixpanel's architecture assumes each device is only used by one user. Our platform supports multiple users per device. This has left us unable to track any of the automatic events and we've had to remove all unauthenticated events. Mixpanel is attempting to work with us to find an alternative solution but we havent reached one yet. **What problems is Mixpanel solving and how is that benefiting you?** We came from using Google Analytics and Firebase - or I should say we supported those applications but they were so ineffective that no one on our team used them. With Mixpanel we're able to answer the questions about our users and how they are interacting with our app; which devices types are they using, which features they are using, etc. Its given us a view into how what we're building is being used and its set us on the path towards being able to tie that back to the overall company objectives. ### 19. Mixpanel empowers OneTap by providing crucial product reports. **Rating:** 5.0/5.0 stars **Reviewed by:** Yuvaneet Y. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 30, 2023 **What do you like best about Mixpanel?** Boards on Mixpanel are an invaluable view/tool for me. They keep essential product metrics front and center, allowing me to conveniently access acquisition and retention reports. By monitoring the interactions of our top OneTap users, I can gain valuable insights and make informed decisions. **What do you dislike about Mixpanel?** When it comes to analytics tools, Mixpanel truly stands in a league of its own. I haven't come across any other tool that even comes close to offering the same level of functionality and insights. Mixpanel is simply unparalleled. **What problems is Mixpanel solving and how is that benefiting you?** Mixpanel plays a pivotal role in empowering Onetap. With Mixpanel's robust analytics capabilities, Onetap gains valuable insights into user behavior, enabling data-driven decision-making. By tracking key metrics such as user engagement, conversion rates, and retention, Onetap can optimize its product and marketing strategies. Mixpanel's intuitive dashboards and reports provide a comprehensive view of user interactions, allowing Onetap Check-In to continually enhance its offerings and deliver an exceptional user experience. ### 20. Increasing action and convertions rates with Mixpanel **Rating:** 5.0/5.0 stars **Reviewed by:** Tomas A. C. | Services Manager, Enterprise (> 1000 emp.) **Reviewed Date:** May 29, 2023 **What do you like best about Mixpanel?** These are some of the aspects that I appreciate about Mixpanel. It's important to note that my preferences may vary depending on individual needs and requirements. I highlight some of the features and benefits that I appreciate about Mixpanel: Mixpanel focuses on individual user behavior and allows me to track and analyze user interactions at a granular level. This user-centric approach provides deeper insights into how users engage with my app and helps me understand their preferences and needs. This flexible platform allows me to tailor the analytics to my needs. I can define custom events and properties based on my app's unique features and track the metrics that matter most to my business. Real-time data and analytics allow me to monitor user activity as it happens. This real-time visibility is valuable for tracking campaign performance, identifying issues promptly, and making timely adjustments to improve user experiences. Emphasis on user behavior analysis enables me to identify patterns, trends, and anomalies. By understanding how users navigate through my app and which actions lead to desired outcomes, I can optimize user flows, improve conversion rates, and enhance user retention. With Mixpanel, I can conduct A/B tests to compare different app variations and measure their impact on user behavior. This experimentation capability empowers me to make data-driven decisions and iterate on my app's design and features to optimize user engagement and conversion rates. Cohort analysis: Mixpanel's cohort analysis allows me to group users based on common characteristics or behaviors. This helps me understand how different user segments perform over time, identify trends, and evaluate the effectiveness of my marketing efforts. Cross-platform tracking: Mixpanel supports tracking user interactions across multiple platforms, including mobile apps and websites. This cross-platform tracking provides me with a holistic view of user behavior, allowing me to understand how users engage with my app across various devices and touchpoints. **What do you dislike about Mixpanel?** Exporting raw data from Mixpanel can be restrictive. While Mixpanel provides pre-built reports and dashboards, extracting granular data for further analysis or integration with other tools may be limited in certain scenarios. It's expensive, especially for smaller businesses or startups with limited budgets. Mixpanel can be complex to set up and configure, especially for users unfamiliar with analytics platforms. **What problems is Mixpanel solving and how is that benefiting you?** I recently enjoyed using Mixpanel analytics platform that significantly transformed our app's login process, purchase experience, and credit card registration. This platform was a game-changer for our business, empowering us to enhance user satisfaction and drive higher engagement rates. First and foremost, the platform revolutionized our previously lengthy login process. With its robust analytics capabilities, we gained invaluable insights into user behavior, allowing us to identify pain points and implement necessary improvements. By streamlining the login procedure, we successfully reduced friction and significantly improved user satisfaction. The analytics tools provided comprehensive data, enabling us to measure the impact of these changes and make data-driven decisions. Furthermore, the platform's insights also revealed complexities within our purchase journey. Through its advanced analytics features, we gained a deep understanding of the challenges users faced during the buying process. Armed with this knowledge, we were able to simplify the experience, removing unnecessary steps and optimizing the flow. As a result, our customers found making purchases more accessible and enjoyable, leading to increased conversion rates and customer retention. In addition to addressing the purchasing process, the platform helped us expand the available payment methods. By utilizing its analytics capabilities, we identified and acted upon the demand for additional payment options. Mixpanel provided us with the necessary data to evaluate and integrate new payment gateways, catering to a broader range of customer preferences. This expansion not only improved our users' convenience but also significantly boosted sales and revenue. Finally, the platform empowered us to create simplified steps for credit card registration. The analytics tools provided valuable insights into user frustrations and barriers encountered during registration. Armed with this knowledge, we reimagined the entire workflow, making it more intuitive and user-friendly. As a result, our customers experienced a seamless and efficient process, leading to increased card registrations and ultimately driving growth for our business. Overall, I cannot stress enough the positive impact this analytics platform had on our app's user experience. By leveraging its powerful analytics capabilities, we addressed our login process, purchase experience, and credit card registration shortcomings. The result significantly improved user satisfaction, conversion rates, and overall business performance. I highly recommend this platform to any organization looking to optimize their app's user experience and unlock greater success. ### 21. Simple & effective analytics tool which can be used in enterprise. **Rating:** 5.0/5.0 stars **Reviewed by:** Trang N. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 28, 2023 **What do you like best about Mixpanel?** The feature of Mixpanel is straightforward to understand a lot of data points. It helps us track our user activity daily, find insights, make reports and support our leader level to make the best decision. Mixpanel also offers a significant number of integrations with marketing tools, which increases the effectiveness of our company marketing campaigns, the exactness of user segmentation, so that increasing the user conversion rate. **What do you dislike about Mixpanel?** Mixpanel might be a little expensive for small and growing companies. The user interface can not be familiar to non-technical users, but it is still more beautiful than other software and has been improved over time with continuous updates. **What problems is Mixpanel solving and how is that benefiting you?** 1. Help me a lot in tracking our customer/user behavior to increase the conversion rate and improve application features. 2. Help me understand our customers better to target the right audience in my marketing campaign. 3. All-in-one place to see the data summary and numbers that can help to make good decisions. ### 22. Taking on Mixpanel ownership was a career stepping stone that I'm grateful for + **Rating:** 4.5/5.0 stars **Reviewed by:** Michal H. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 28, 2023 **What do you like best about Mixpanel?** the experience: easy to use, tooltips are helpful, the knowledgebase is fantastic,responsive community, and Mixpanel curses are great the value: Mixpanel allows us to make data-driven decisions, know instead of speculate or assets. it allow us to measure ourselves and improve accordingly the customization : data collection is reliable and covers all that we need, based on our needs. we can also edit, change and adjust events and properties on the code level but also with Mixpanel UI, meaning the Mixpanel environment grows and develops side by side with our product. **What do you dislike about Mixpanel?** 1. unknown unknown - hard to examine flow of events to understand users behavior. it's easier to analyze conversion rates of pre-defined events 2. it's tough for us to understand when users get value from our platform - what event is a monovalent sign of success 3. measuring time spent 4. ad blockers interfering with data collection 5. integration with Salesforce/Google sheet 6. onboarding new people in the company - very hard to make people use, and generally understand how to use independently (it requires understanding Mixpanel UI, but also understanding the way our events are called and tracked). . **What problems is Mixpanel solving and how is that benefiting you?** 1. do we need to put effort into fixing a certain issue? what area of the product should receive our focus? - help us prioritize what to solve based on users' usage 2. how product changes affected our client base 3. pricing strategy - what products are been used vs how much clients are paying for them vs how much they actually use 4. do our own salespeople show new features on demo calls? help us understand and narrow down the possible cause of unmet sales goals ### 23. Great Customer Support and A Powerful Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Xiang L. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 26, 2023 **What do you like best about Mixpanel?** Mixpanel has been an incredible asset for our business. Not only does it provide us with powerful analytics and insights, but their customer support is simply outstanding. Whenever we've had questions or needed assistance, their team has been prompt, knowledgeable, and incredibly helpful. Mixpanel is not only a powerful tool, but their commitment to excellent customer service sets them apart. Highly recommended! **What do you dislike about Mixpanel?** While Mixpanel has proven to be an invaluable tool for our business, there is one aspect that could be improved. Occasionally, navigating through the interface can feel a bit overwhelming due to the abundance of features and options available. Simplifying the user experience and streamlining the interface would greatly enhance usability. Nonetheless, this minor inconvenience does not diminish the overall value that Mixpanel brings to our analytics efforts. **What problems is Mixpanel solving and how is that benefiting you?** Mixpanel solves the problem of fragmented data by allowing us to fuse data from different channels into one unified platform. This capability is immensely beneficial as it enables us to cross-reference data and gain a comprehensive understanding of our users' journey. By having a centralized view of our users' interactions across various touchpoints, we can analyze their behavior, identify patterns, and make data-driven decisions to optimize our products and services. Mixpanel's ability to provide a holistic view of the user journey has greatly enhanced our understanding and engagement with our audience, leading to improved customer experiences and better business outcomes. ### 24. The Best Analytics Platform for Businesses That Want to Make Informed Decisions **Rating:** 5.0/5.0 stars **Reviewed by:** Gasser A. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 26, 2023 **What do you like best about Mixpanel?** 1. Real-time insights: Mixpanel provides real-time insights into your user behavior, so you can make changes to your product or marketing strategy as needed. 2. Customization: Mixpanel is highly customizable, so you can tailor it to the specific needs of your business. 3. Integrations: Mixpanel integrates with a wide range of other tools, so you can easily get the data you need from all of your sources. 4. Scalability: Mixpanel is scalable, so you can easily add more users and data as your business grows. **What do you dislike about Mixpanel?** My only concern is about the price as its freemium model is very good to give your business a good kickstart. But the price will grow exponentially as your app grows. **What problems is Mixpanel solving and how is that benefiting you?** 1. Mixpanel helps me to identify that a certain feature was not being used by many users. I removed the feature and replaced it with a new feature that was more popular with users. This resulted in an increase in user engagement. 2. Mixpanel helps me to identify that a certain marketing campaign was not effective. I changed the campaign and saw an increase in sales. 3. Mixpanel helps me to identify that a certain group of users was having trouble using my product. I made changes to the product to make it easier for these users to use. This resulted in an increase in user satisfaction. ### 25. I love Mixpanel although it disappoints me rarely ! **Rating:** 5.0/5.0 stars **Reviewed by:** Islam Atef E. | Senior Product Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** July 16, 2023 **What do you like best about Mixpanel?** It make every insight preparation like a snap with one condition which is giving it a clean data, which should be our responsiblity in fact. **What do you dislike about Mixpanel?** Mixpanel is updating how the product looks not what the product offers, no new things in graph types or reporting types, even the new AI module it takes too much time comparing with other competitors. **What problems is Mixpanel solving and how is that benefiting you?** I am a power bi user for almost 5 five year till now, I thought power bi was the easiest tool ever, then I tried Mixpanel, with Mixpanel it was my first time to get introduced to event data and attributes, and actually Mixpanel made it easy to me to learn fast and manipulate the data much faster to get whatever insights I need. ### 26. Amazing product usage data, easy to use and implement **Rating:** 5.0/5.0 stars **Reviewed by:** Vitor F. | Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 26, 2023 **What do you like best about Mixpanel?** Mixpanel has a very extensive documentation and it's easy to learn about the tool and guide the software team, even with little technical background. The usage of the tool is also quite intuitive, making it easy to analyze the data and build dashboards and insightful reports. Retention analysis and conversion funnels are also few clicks away. **What do you dislike about Mixpanel?** Not a problem from Mixpanel, but it does require your own product's knowledge to be able to set it up correctly, as well as understanding when each event should be registered. Mixpanel guide has all the information necessary on that, but applying this might be tricky depending on the software. **What problems is Mixpanel solving and how is that benefiting you?** Mixpanel is really allowing us to get to know how our users move throughout our products, understanding key features, issues that arise, and that makes it very easy to focus our energy and attention on improving existing features and fixing bugs quicker, ### 27. A very good tool for data representation **Rating:** 3.5/5.0 stars **Reviewed by:** Mohammed A. | Business Analyst | Product Owner , Small-Business (50 or fewer emp.) **Reviewed Date:** March 15, 2024 **What do you like best about Mixpanel?** The dashboard works fantastically and are very easy to deploy in website **What do you dislike about Mixpanel?** UI has to be more user friendly as many of the functionality remains unexplored. **What problems is Mixpanel solving and how is that benefiting you?** Creating dashboard and pulling data for product analytics ### 28. Mixpanel is simple and helps us detect patterns, opportunities and weaknesses **Rating:** 4.5/5.0 stars **Reviewed by:** Camille V. | Senior Account Manager, Marketing and Advertising, Enterprise (> 1000 emp.) **Reviewed Date:** July 20, 2023 **What do you like best about Mixpanel?** It's easy to use, and the information I've gleaned from analyzing statistics, sales reports, market data and event-related diagnostics has helped me refine my strategy. The sophisticated segmentation features it offers help us classify our consumers based on their unique characteristics and interaction patterns. To improve the user experience and refine our brand, we monitor crucial events, activities and conversions. **What do you dislike about Mixpanel?** From what I see, it is sometimes slow due to the sheer volume of data it must process, and sometimes makes diagnostic errors. **What problems is Mixpanel solving and how is that benefiting you?** As the revenue growth rate has increased over the previous year, the company has relied on market analysis formulas for future sales procedures, this software has been helpful in this regard. It allows us to divide our consumers into distinct groups based on factors such as geography, device and usage patterns. It allows me to better understand specific subsets of users with its help. Sales can attest to its usefulness. I believe you will make the best choice in terms of data analytics software with statistical prediction, product sales potential and the capital it helps you create. ### 29. Very Insightfull BI Tool - Intuitive **Rating:** 5.0/5.0 stars **Reviewed by:** Luca M. | Enterprise (> 1000 emp.) **Reviewed Date:** May 26, 2023 **What do you like best about Mixpanel?** Mixpanel is very intuitive in its way of showing you how to build a report from scratch. Mixpanel is a powerfull BI tool, and also looking good from a esthetical point of view. **What do you dislike about Mixpanel?** There ins't really much I dislike in Mixpannel to be honest, maybe bcause I did not build many reports myself and I'm more a huge consumer of reports built from others. The only thing that comes to my mind is the way of saying a report which needs to be duplicated otheriwse you do modify the "public one". **What problems is Mixpanel solving and how is that benefiting you?** Mixpanel gathers data which are super helpful when it comes to tak the right decisions, at different levels: why to prioritize a feature more than another, or why to send this email to a customer, or at whihc point we stand from a usage point of you, etc. ### 30. Mixpanel gives me confidence as a developer **Rating:** 4.0/5.0 stars **Reviewed by:** Caspar H. | Software Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** May 26, 2023 **What do you like best about Mixpanel?** Using other tools before it took me ages to build up a dashboard about all nescesary metrics. With mixpanel I create a dashboard in minutes. Especially the funnels and aggregation of data is awesome and otherwise a complex topic, but not with mixpanel. Get a chart with Weekly active users with a single click. Awesome **What do you dislike about Mixpanel?** Using mixpanel in a bigger company with every other app sending a lot of events it sometimes gets messy to find the events you are looking for. Maybe it's a configuration issue on my end but IMO events could be sorted better. **What problems is Mixpanel solving and how is that benefiting you?** We want to see if our users and how many are adopting new features we develop. We can also track the journey a user takes trough our product. Also we use it to identify single users for a interview. ### 31. Mixpanel data revolutionized our decision-making. **Rating:** 4.5/5.0 stars **Reviewed by:** John P. | Area Vice President, Financial Services, Enterprise (> 1000 emp.) **Reviewed Date:** August 02, 2023 **What do you like best about Mixpanel?** The realtime data analysis capability - a real game changer for strategic decison-making. You can monitor user engagement across multiple platforms instantly. Event tracking is top-notch, giving us specific insight on customer behaviour patterns. Finally, the funnel analysis too helps us spot where customers dropping out of purchase journey, a big plus for optimising conversions. **What do you dislike about Mixpanel?** Their pricing model is bit steep especially for smaller scale operations. Also, it can be complex to implement with no prior knowledge of the tool, so there's a steep learning curve involved. **What problems is Mixpanel solving and how is that benefiting you?** It helps us understand our customer journey much better, providing granular data on user behaviour. The cohort analysis feature allows us to target market segments more effectively, increasing our customer reach. Finally, the A/B testing feature gives us the data we need for continuous marketing strategy refinement, driving more robust business outcomes. ### 32. Easy to use and best tool for analysis! **Rating:** 4.0/5.0 stars **Reviewed by:** BV K. | Enterprise (> 1000 emp.) **Reviewed Date:** August 04, 2023 **What do you like best about Mixpanel?** The best part is the handiness of the product. It really takes a couple of clicks to analyse anything you want. Customise whatever you want and make it available with just one click. **What do you dislike about Mixpanel?** With ease of use comes the price for less accurate data or analysis of complex data. It is limited to certain aspects, when doing a complex analysis you would need a different tool. **What problems is Mixpanel solving and how is that benefiting you?** Mixpanel is enabling to get the analysis for different webpages, check the perfomance of landing pages, analyze data of different events, track metrics and identify gaps & perfomance. ### 33. Best tool for evaluating product success **Rating:** 5.0/5.0 stars **Reviewed by:** Celestine W. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 26, 2023 **What do you like best about Mixpanel?** It has been hugely helpful in motivating how users not only utilize the platform, but where they get stuck and where we should focus more or less. It has helped us to cut off features that people were tied to, but didn't generate the necessary outcomes for the business. Overall, this has been one of the best tools I have used thus far, can only recommend. **What do you dislike about Mixpanel?** At times it was a bit confusing to use and I have a background in Business Intelligence analytics, also I felt like they could have provided more information on how to assemble events for best results. **What problems is Mixpanel solving and how is that benefiting you?** Evaluating customer usage of the product. Understanding how features are or are not being utilized. It has made getting to the heart of customer behavior so much faster. ### 34. Really nice analytics platform for a Saas business **Rating:** 4.5/5.0 stars **Reviewed by:** Gregory Q. | Small-Business (50 or fewer emp.) **Reviewed Date:** June 23, 2023 **What do you like best about Mixpanel?** Dashboards: they are pretty nice, and you can get what you want visually in a few clicks. They could be even better when sometimes you need an advanced mode with SQL-like query. Custom Events: very convenient to reshape your data without capturing new events and simplify analysis. API: I think the simplicity of tracking with the API is lovely. Put anything, and it's supported. I like it a lot. Support: the team behind the support always gave me the correct answer, and they are really nice people. Cohorts: I wish I could create more cohorts (free plan), but at least the cohorts automatically created for me are perfect for deep analysis We used multiple analytics platforms, and this is the one that I like to watch how our product is used on a daily basis. **What do you dislike about Mixpanel?** Pricing model: it lacks progressivity in the pricing model, from Free to Paid. The gap is just too huge for a small company like ours. **What problems is Mixpanel solving and how is that benefiting you?** Product usage Cohort analysis Retention of users Paying tracking Abuse tracking ### 35. Web analytics with Mixpanel is simple and very economical **Rating:** 5.0/5.0 stars **Reviewed by:** Taylor F. | Strategic Account Manager, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** June 21, 2023 **What do you like best about Mixpanel?** The detailed information it provides includes geographic location, type of device used, most visited pages, statistics and graphs, and other details that have allowed us to track our website more accurately. This information has been beneficial when making strategic decisions to improve the web experience for visitors and optimize our websites. Mixpanel has become child's play for everyone involved thanks to its easy-to-use, easy to configure and easy to get used to designing. **What do you dislike about Mixpanel?** The lack of a real-time reporting tool on the website is the only thing I don't like. **What problems is Mixpanel solving and how is that benefiting you?** My company uses Mixpanel to monitor and analyze website traffic. I must admit that it has been beneficial in providing detailed data on where our traffic is coming from, the most popular pages and which browsers users prefer. In terms of customization, I love its flexibility: we can set our own targets and segments and our own reporting and tracking mechanisms. The most significant benefit of analyzing visitor behavior is that it has helped us strategically optimize our website. ### 36. Easy and Effective **Rating:** 4.5/5.0 stars **Reviewed by:** Saurabh M. | Enterprise (> 1000 emp.) **Reviewed Date:** May 28, 2023 **What do you like best about Mixpanel?** Various modules like insight reports & funnel reports are great visualization for the overall trend and conversion graph. Helps me take an informed discussion on the next steps of a campaign & even the smallest UI/UX change to make a well-directed approach. Makes life easier for especially Growth & Product Managers. **What do you dislike about Mixpanel?** No major drawbacks, however, would be nice-to-have auto-generated reports based on customized events which can give an immediate picture of the data in question. **What problems is Mixpanel solving and how is that benefiting you?** Learning the data trends and understanding the conversion flows via the funnel reports are heavily used for analysis. The date range feature for each event gives an bird eye view as well as helps drill down the data on an hourly basis to help make an informed discussion. ### 37. Use Mixpanel to analyse customer preferences **Rating:** 4.5/5.0 stars **Reviewed by:** Brian B. | Procurement Operations Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** June 14, 2023 **What do you like best about Mixpanel?** Because of its easy-to-use interface and eye-catching visualisations, I love Mixpanel. They are easy to create and allow me to quickly uncover interesting insights about our customers - giving us the opportunity to grow! As a data scientist, I particularly appreciate their raw export API as it makes it easy to manipulate using SQL Lite, which also makes more complex analysis easier. Furthermore, but non-technical stakeholders can also get involved in reviewing reports because the platform is so easy to use - you really don't need advanced analytics skills, just some understanding. **What do you dislike about Mixpanel?** I do not like the fact that mastering MixPanel requires diligence and time to become familiar with its details. While it is a powerful tool, it can be challenging to fully master its intricate specifics, as each organisation's needs require a different approach. When attempting to understand certain behaviours or address specific issues, one should always review the events previously entered into MixPanel for best results. **What problems is Mixpanel solving and how is that benefiting you?** This allows me to better understand our users and optimise their engagement with our various products and services by making targeted offers or announcements at the right time during their journey. ### 38. Mixpanel for growing my app and understand user behavior **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** September 07, 2023 **What do you like best about Mixpanel?** Using the mixpanel has been very important to understand the users' journey within my application, along with the main product bottlenecks. The possibility of integration with Onesignal has also been very efficient for marketing campaigns. **What do you dislike about Mixpanel?** Both for me and my team using the mixpanel is not so intuitive. We understand that it is a tool that requires greater learning before using it. I believe that improving ease of use would make a lot of difference in user experience **What problems is Mixpanel solving and how is that benefiting you?** Mixpanel helps in understanding my app's user journey so our product can be optimized. In addition, it assists in the segmentation of users via cohort for use on other platforms ### 39. Better than Amplitude **Rating:** 4.0/5.0 stars **Reviewed by:** (오정민) J. | Small-Business (50 or fewer emp.) **Reviewed Date:** June 25, 2023 **What do you like best about Mixpanel?** We got lots of help to analyze and visualize data. The way it charges is also favorable for me. Earlier with Amplitude, they charged in proportional to data points. That's why we migrated from Amplitude. **What do you dislike about Mixpanel?** So far, so good. Nothing particularily bothers me. Hopefully, the tool could be extended to attribution tracking for web and app. **What problems is Mixpanel solving and how is that benefiting you?** Earlier, we needed to bring developers to analyze data all the time. It takes time and effort to do so. Now, most of the works are done without needing to ask for dev's help. Devs are also benefited from data visualization. Not only data extraction, its visualization was also costly. ### 40. Helps visualize product usage analytics very easily! **Rating:** 4.0/5.0 stars **Reviewed by:** Suhan P. | Small-Business (50 or fewer emp.) **Reviewed Date:** September 05, 2023 **What do you like best about Mixpanel?** Mixpanel allows me to track specific actions that users take within an app. This granularity provides a deeper understanding of user behavior. I also love the real-time analytics for tracking the immediate impact of changes and launches. **What do you dislike about Mixpanel?** - The granularity and detail offered by Mixpanel can be overwhelming and has a high learning curve to use it effectively - The pricing model is not scalable, especially for startups or smaller companies with tight budgets. **What problems is Mixpanel solving and how is that benefiting you?** Allows me to track: - user events and product analytics on which features are being used the most, - number of users and product/feature adoption - analysing reception of new features! ### 41. Unleashing the Power of Data with Mixpanel **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Internet | Small-Business (50 or fewer emp.) **Reviewed Date:** June 05, 2023 **What do you like best about Mixpanel?** Mixpanel has revolutionized the way I analyze and understand user behavior, making it an indispensable tool in my business arsenal. The platform's incredible features and intuitive interface have truly impressed me. Overall, Mixpanel has empowered me to make data-driven decisions, optimize user experiences, and drive business growth. Its comprehensive analytics, real-time insights, and customization options make it an essential tool for any organization looking to harness the power of data. I highly recommend Mixpanel to businesses of all sizes that want to unlock the full potential of their user data. **What do you dislike about Mixpanel?** While Mixpanel offers a plethora of powerful features and benefits, there are a few aspects that I find less favorable. Here are some of the things I dislike about Mixpanel: 1. Complexity for Beginners: For users who are new to analytics platforms or lack a technical background, Mixpanel can initially feel overwhelming. 2. No real-time alerting: When a event is trigerred, there is no feature to alert in realtime. **What problems is Mixpanel solving and how is that benefiting you?** Mixpanel solves key problems related to data analytics and user behavior tracking, benefiting me in various ways. It enables me to understand user behavior, drive product and feature improvements, optimize user onboarding and conversion funnels, personalize user experiences, monitor and improve user retention, and make real-time, agile decisions. By addressing these challenges, Mixpanel empowers me to make informed decisions, optimize user experiences, and drive business growth, ultimately enhancing my understanding of user behavior and helping me achieve my business goals. ### 42. Better than Amplitude **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** June 01, 2023 **What do you like best about Mixpanel?** Mixpanel is so easy to use and set up. The reports are geared for easy building and date range comparisons, allowing us to keep all our reporting in the platform instead of exporting the data. Dashboards are a breeze and super easy to customize for non-Mixpanel experts in our organization to make the most of the tool. Custom properties and events also allow us to clean up our data without involving our engineering team, freeing up time for them as well. **What do you dislike about Mixpanel?** I'd love to see the ability to use revenue as a KPI more. Although you can sum properties on your events, that ability is limited to a specific report type and you can't use this tool in funnels. **What problems is Mixpanel solving and how is that benefiting you?** Mixpanel helps us get visibility into user behavior on site, helping us understand what pages users visit and what areas they click. This helps us identify areas of friction and evaluate the performance of new site features. ### 43. Easy to pick up, user friendly for not-so-code-savvy people **Rating:** 5.0/5.0 stars **Reviewed by:** Stephanie C. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 28, 2023 **What do you like best about Mixpanel?** The intuitive interface makes it so easy to learn and pleasing to look at. I appreciate that even the most tech-adverse in our company can build their own dashboards for any metrics they need. **What do you dislike about Mixpanel?** Nothing bad I can say I dislike about MIxpanel. Perhaps something to be improved is allowing reports to be grouped in Folders. We end up with so many after awhile it's hard to keep track of **What problems is Mixpanel solving and how is that benefiting you?** It helps us understand how users are interacting with our product, which pages can be improved, where the pain points are, and so much more. Most of all it makes it possible for all members of our team to view any metrics they want. ### 44. Perfect analytics dashboard for our mobile app **Rating:** 4.5/5.0 stars **Reviewed by:** Courtney C. | C, Small-Business (50 or fewer emp.) **Reviewed Date:** May 28, 2023 **What do you like best about Mixpanel?** The most beneficial aspect of Mixpanel was the simple setup and intelligent dashboard. The obvious upside of the software is that you can track multiple campaigns, regardless of organic, paid, social, email, etc. Our CFO also appreciated that the cost was in line with a small startup. **What do you dislike about Mixpanel?** Although the dashboard provides a breakout of organic versus paid leads over time, the out-of-the-box data wasn't as helpful. In order to pull the most significant value out of Mixpanel, your administrator must take time to organize tracking. **What problems is Mixpanel solving and how is that benefiting you?** Before Mixpanel, it was difficult for us to track mobile analytics for an attractive rate for both our iOS and Android mobile applications. Two of the problems Mixpanel is helping us solve (and how it benefits our team) are 1. being able to see the referrals for both app types so that we can invest more into that particular marketing channel and 2. campaign results. ### 45. The most intuitive data analysis platform for digital products **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** May 30, 2021 **What do you like best about Mixpanel?** I love the ease of use, their constant innovation, and the power of the tool. You can really dive deep and answer your own questions without needing an analyst. I also love that Mixpanel is constantly improving its interface and adding features. The dashboards are next level now. The new marketing analysis suite is also amazing! **What do you dislike about Mixpanel?** I wish the messages product wasn't being sunsetted. It's something I've relied on and used regularly, I love how deeply connected it was to the data in Mixpanel. **Recommendations to others considering Mixpanel:** Think long and hard about your initial syntax and nomenclature of events and properties. Its worth the time investment **What problems is Mixpanel solving and how is that benefiting you?** I'm able to find leaky funnels, issues with engagement, retention, and even debug issues in production. I can understand what my users' behavior is. Mixpanel helps me understand our business and users' intent better. This helps me make decisions on where to invest and where ROI is positive. ### 46. From Google Analytics to Heaven with Mixpanel **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** May 26, 2023 **What do you like best about Mixpanel?** For those who are comfortable with Google Analytics: give Mixpanel a try! The most complete tool I've ever used. The possibilities are infinite. Here in the company, we are migrating from Google Analytics and all its chains to the greatness and freedom of Mixpanel. The fact of viewing data in almost realtime is fantastic. The variety of visions you can create is massive compared to others. **What do you dislike about Mixpanel?** I would love to have vertical chart bars; Mixpanel is only limited to horizontal ones, which doesn't cover all cases or makes a vision harder. I also would like to be able to get data using SQL; nowadays, Mixpanel has JQL, which is excellent but has a difficult learning curve for those familiar with SQL. **What problems is Mixpanel solving and how is that benefiting you?** We need to see data while users use our app so we can have fast insights. Mixpanel really democrates data access through our company, and it's a big part of letting us encourage a data-focused culture. ### 47. A simple and quick tool to set up to get insight of my product **Rating:** 5.0/5.0 stars **Reviewed by:** Cédric S. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 26, 2023 **What do you like best about Mixpanel?** The tool was really easy to implement, everyone in the company can do his own boards and reports. In a few seconds I can check how my users use my product. The 4 types of report are easy to understand even if I would say that the retention report is a bit harder to understand than the others. **What do you dislike about Mixpanel?** Last time I checked the documentation, I can't remember why, but the documentation was not up to date, so it was not as usefull as it could have been. We are a B2C mobile application, we have our mobile application and a website. Both are tracked via Segment and Mixpanel. I could use to have both product tracking in the same Mixpanel workspace. **What problems is Mixpanel solving and how is that benefiting you?** We can see how our users interact with our products, both mobile application and website version. It helps us in our decision to make the right choice based on the user's actions ### 48. Great, user friendly platform **Rating:** 4.0/5.0 stars **Reviewed by:** Danielle P. | Lifecycle & Email Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 30, 2023 **What do you like best about Mixpanel?** I like the custom report creation to build a dashboard of your choice. It is much easier to drill down into specific campaigns or sources and hide others in Mixpanel compared to other analytics software I've used. **What do you dislike about Mixpanel?** Without someone introducing it to me, it made no sense. There is a learning curve with the report creation required to make a board. After learning how to do this, it became simple. **What problems is Mixpanel solving and how is that benefiting you?** Mixpanel has allowed us to set a baseline for conversion rates and progress and improve our UX and marketing strategies. It is also assisting in understanding our consumers and their behaviors. This was not very accurate or traceable before Mixpanel. ### 49. Amazing Analytics Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Brooke B. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 05, 2023 **What do you like best about Mixpanel?** As a product manager, Mixpanel has been a game changer. I previously used Looker for analytics purposes, but Mixpanel unlocks next-level insights. I am able to analyze user behavior like never before and build dashboards within minutes. **What do you dislike about Mixpanel?** There's a bit of a learning curve when getting started with Mixpanel. However, given the breadth and depth of use cases, this is understandable. Our AE was able to set us up with several training sessions to onboard the team **What problems is Mixpanel solving and how is that benefiting you?** I am able to understand my users so much better. I am also able to correlate user behaviors to different outcomes. It has been a game changer as PM. ### 50. Customer data at your fingertip **Rating:** 4.0/5.0 stars **Reviewed by:** Zita R. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 26, 2023 **What do you like best about Mixpanel?** The coolest thing in Mixpanel is the customisable dashboards. Depending on what I want to track (specific cohorts, products, regions etc) I create new dashborads. Then it takes no time to pull out the reports that I need and share it with others. **What do you dislike about Mixpanel?** I don't like that I don't know who, when and for what purpose created a cohort or event. We do not have proper company wide naming conventions for events and this makes some quarries useless or unreliable. **What problems is Mixpanel solving and how is that benefiting you?** Tracking feature usage and flows broken down by license type or customer segment. Seeing how a new release influences the conversion rate. 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[Skilljar by Gainsight](https://www.g2.com/products/skilljar-by-gainsight/reviews) - [Slack](https://www.g2.com/products/slack/reviews) - [SlackNotify](https://www.g2.com/products/slacknotify/reviews) - [Tableau](https://www.g2.com/products/tableau/reviews) - [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) - [Vercel AI SDK](https://www.g2.com/products/vercel-ai-sdk/reviews) - [VWO Testing](https://www.g2.com/products/wingify-vwo-testing/reviews) - [Webflow](https://www.g2.com/products/webflow/reviews) - [WooCommerce](https://www.g2.com/products/woocommerce/reviews) - [WordPress.org](https://www.g2.com/products/wordpress-org/reviews) - [Zapier](https://www.g2.com/products/zapier/reviews) - [Zipy](https://www.g2.com/products/zipy/reviews) ## Mixpanel Features **Metrics** - Sessions - Digital Analytics - Engagement - Entry and Exit Pages - Standard Event Tracking - Custom Event Tracking - Retention - Return - Conversions - Funnels **User Identification** - Demographics - User Segmentation - Geolocation **Product Analytics** - Account-Level Analytics - User-Level Analytics - Segmentation - Funnels - Alerts - Multi-Product Analytics - User Scoring - Integrations **Analytics** - Reports - Dashboard - Web Analytics - Campaign Tracking - Customer Demographics **Reporting** - Real-Time Reporting - Trending - Retroactive Reporting - Segmentation - Mobile Reporting - Unification Across Devices - Custom Reports and Dashboards **Tracking & Reporting** - Custom Event Tracking - Real-Time Insights - Attribution - Dashboard - User Path Tracking - User Activity History **Administration** - Data Storage - A/B Testing - Integrations **Agentic AI - Product Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Other** - User Data - Site Search Reporting - Load Time Monitoring - Campaign Tracking - E-Commerce - Promotional Messages - Administration Alerts **Metrics** - Engagement - Exit Tracking - Retention - Return - Conversions **Generative AI** - AI Text Generation **Behavioral Analytics - Product Analytics** - Multi-Product Analytics - User level Analytics - Account level Analytics - Segmentation - Funnels **Agentic AI - Digital Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Decision Making **Agentic AI - E-Commerce Analytics** - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Platform Infrastructure - Product Analytics** - Cross System integrations - Alerts - Integrations **AI driven optimization - Product Analytics** - User scoring - Adaptive learning - Automated insights - Autonomous task execution **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management ## Top Mixpanel Alternatives - [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews) - 4.4/5.0 (1,074 reviews) - [Fullstory](https://www.g2.com/products/fullstory/reviews) - 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