Mixpanel Features
Metrics (14)
Sessions - Digital Analytics
Based on 266 Mixpanel reviews. Accurately measure total web traffic and present data elegantly.
Engagement
Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc. This feature was mentioned in 336 Mixpanel reviews.
Entry and Exit Pages
Accurately determine where most people enter your site and where they leave and present data elegantly. 293 reviewers of Mixpanel have provided feedback on this feature.
Standard Event Tracking
Based on 350 Mixpanel reviews. Software automatically tracks standard user actions.
Custom Event Tracking
As reported in 346 Mixpanel reviews. Able to set up custom variables to track any user activity on the site.
Retention
Based on 313 Mixpanel reviews. Accurately measure bounce rate.
Return
As reported in 287 Mixpanel reviews. Track user return rates and related metrics.
Conversions
Based on 316 Mixpanel reviews. Track what proportion of users convert via a certain action.
Funnels
Based on 338 Mixpanel reviews. See how many users proceed down a certain path to conversion.
Engagement
Based on 254 Mixpanel reviews. Configures and accurately measures an appropriate measure of engagement, such as average session length.
Exit Tracking
Based on 211 Mixpanel reviews. Accurately determines where users close the app during their sessions.
Retention
Accurately measures bounce rate. This feature was mentioned in 244 Mixpanel reviews.
Return
Based on 215 Mixpanel reviews. Tracks user return rates and related metrics.
Conversions
Tracks what proportion of users convert via a certain action. 236 reviewers of Mixpanel have provided feedback on this feature.
Reporting (7)
Real-Time Reporting
As reported in 308 Mixpanel reviews. Obtain live data for who is currently accessing your site.
Trending
Report on how any user activity has changed over time. 292 reviewers of Mixpanel have provided feedback on this feature.
Retroactive Reporting
Report on user activity in the past and set up predictive models for the future. This feature was mentioned in 213 Mixpanel reviews.
Segmentation
Break down a population of users by demographics, sequence actions, time, and able to build custom segments. 329 reviewers of Mixpanel have provided feedback on this feature.
Mobile Reporting
Analytic tools are also available for mobile and tablet versions of websites. 239 reviewers of Mixpanel have provided feedback on this feature.
Unification Across Devices
Based on 244 Mixpanel reviews. Able to unify user data across devices, recognizing returning users.
Custom Reports and Dashboards
Allows users to easily build customized reports and dashboards. This feature was mentioned in 332 Mixpanel reviews.
Other (7)
User Data
Able to access user-specific data such as location, language, gender, and activity while on the site. 327 reviewers of Mixpanel have provided feedback on this feature.
Site Search Reporting
Based on 181 Mixpanel reviews. Report on keywords used in internal searches.
Load Time Monitoring
Based on 173 Mixpanel reviews. Track load times on different devices and systems.
Campaign Tracking
Based on 233 Mixpanel reviews. Analyze inbound marketing traffic to identify which campaigns are working best.
E-Commerce
As reported in 180 Mixpanel reviews. Track revenue and transactions.
Promotional Messages
Able to deploy promotional or other pop-up messages based on user actions. This feature was mentioned in 175 Mixpanel reviews.
Administration Alerts
As reported in 186 Mixpanel reviews. System can self-monitor critical metrics and alert administrators when they reach concerning levels.
Administration (7)
API / Integrations
Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications. 277 reviewers of Mixpanel have provided feedback on this feature.
QA Testing
As reported in 245 Mixpanel reviews. Able to test that event and variable setup are reporting data accurately.
Performance and Reliability
As reported in 340 Mixpanel reviews. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.
User, Role, and Access Management
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. 285 reviewers of Mixpanel have provided feedback on this feature.
Data Storage
The ability to store large quantities of data for analysis within the platform itself. 83 reviewers of Mixpanel have provided feedback on this feature.
A/B Testing
Based on 84 Mixpanel reviews. Tools to fascilitate testing various user experience tweaks in order to determine which configuration has the best results.
Integrations
Integrations with other software tools in order to fascilitate the exchange of data collected by various software. 87 reviewers of Mixpanel have provided feedback on this feature.
User Identification (3)
Demographics
As reported in 256 Mixpanel reviews. Identifies user demographics like gender or age.
User Segmentation
As reported in 276 Mixpanel reviews. Enables the view of analytic data based on user segment.
Geolocation
As reported in 264 Mixpanel reviews. Identifies users locations.
Tracking & Reporting (6)
Custom Event Tracking
Enables you to define custom events for analysis. This feature was mentioned in 300 Mixpanel reviews.
Real-Time Insights
Provides real-time reports. This feature was mentioned in 289 Mixpanel reviews.
Attribution
Measures user acquisition analytics. This feature was mentioned in 244 Mixpanel reviews.
Dashboard
As reported in 303 Mixpanel reviews. Provides a holistic summary of your data.
User Path Tracking
Displays a users progress throughout specific paths in an application. 249 reviewers of Mixpanel have provided feedback on this feature.
User Activity History
Displays a users activity history. This feature was mentioned in 291 Mixpanel reviews.
Product Analytics (8)
Account-Level Analytics
As reported in 413 Mixpanel reviews. Ability to see analytics at the account level.
User-Level Analytics
Based on 500 Mixpanel reviews. Ability to see analytics at the user level.
Segmentation
As reported in 452 Mixpanel reviews. Ability to compare usage across segments such as role, company size, etc.
Funnels
As reported in 484 Mixpanel reviews. See how users move though a product via grouped page sequences
Alerts
As reported in 334 Mixpanel reviews. Receive automated alerts and reports based on gains or losses in performance.
Multi-Product Analytics
View analytics for multiple products in a single dashboard, including cross-product engagement 370 reviewers of Mixpanel have provided feedback on this feature.
User Scoring
Scores customers and visitors to identify at-risk or thriving accounts. 306 reviewers of Mixpanel have provided feedback on this feature.
Integrations
Breadth and functionality of integrations with third-party products. 359 reviewers of Mixpanel have provided feedback on this feature.
Analytics (5)
Reports
Data collected and analyzed by the platform delivered in an easily digestible format. 108 reviewers of Mixpanel have provided feedback on this feature.
Dashboard
Reports and other relevant data housed in a single, easy-to-navigate location. This feature was mentioned in 110 Mixpanel reviews.
Web Analytics
Tools to analyze how customers use the site in order to optimize user experience and determine which pages are most successful. This feature was mentioned in 99 Mixpanel reviews.
Campaign Tracking
Tools to track the success of various marketing campaigns in order to optimize marketing efforts. This feature was mentioned in 90 Mixpanel reviews.
Customer Demographics
As reported in 95 Mixpanel reviews. The ability to collect and analyze customer data in order to determine which demographics make up a customer base.
Generative AI (1)
AI Text Generation
Allows users to generate text based on a text prompt. 13 reviewers of Mixpanel have provided feedback on this feature.
Agentic AI - Product Analytics (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input 76 reviewers of Mixpanel have provided feedback on this feature.
Cross-system Integration
Based on 76 Mixpanel reviews. Works across multiple software systems or databases
Adaptive Learning
Based on 74 Mixpanel reviews. Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting 74 reviewers of Mixpanel have provided feedback on this feature.
Agentic AI - Digital Analytics (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input This feature was mentioned in 19 Mixpanel reviews.
Cross-system Integration
Works across multiple software systems or databases 19 reviewers of Mixpanel have provided feedback on this feature.
Proactive Assistance
Anticipates needs and offers suggestions without prompting This feature was mentioned in 18 Mixpanel reviews.
Decision Making
Makes informed choices based on available data and objectives This feature was mentioned in 19 Mixpanel reviews.
Agentic AI - E-Commerce Analytics (5)
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Technology Glossary Features
View definitions of the features and discover new technology terms.
Promotional messages are used by businesses to advertise a product, event, or special offer to their customers. Learn more about promotional messages, their best practices, and how marketers can create promotional campaigns with SMS marketing software.
Mobile reporting is a business intelligence solution that allows users to access analytics on mobile devices. Learn more about the benefits and uses.
User segmentation is the action of separating different users into specific groups, or segments, based on common characteristics.





