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Chameleon Reviews & Product Details

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Chameleon Media

Chameleon Demo - Build any product experience
Add the most flexible surveys, tours, tooltips and checklists to your product with custom and on-brand design.
Chameleon Demo - Targeted onboarding for each individual user
Import or create custom user segments for targeted in-app experiences.
Chameleon Demo - WYSIWYG editor lets you create Experiences directly inside your product
Select elements, define on-page triggers, and preview Experiences in real-time with a Builder that you can open from within your application.
Chameleon Demo - Transfer user data to and from your other tools
Chameleon has over 30 integrations to deeply target and analyze your in-app experiences.
Chameleon Demo - Publish and deploy Experiences immediately
Edit, schedule, and publish in-app experiences with control. Chameleon lets you deploy UX flows with little to no code.
Chameleon Demo - Performance Analytics
Automatic data collection and insightful reporting to help you build better surveys and tours.
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Chameleon Reviews (333)

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Reviews

Chameleon Reviews (333)

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4.4
333 reviews

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Harsh M.
HM
SEO Analyst
"Effortless In-App Guidance, Slight Learning Curve"
What do you like best about Chameleon?

I use Chameleon to create in-app onboarding and guidance, like product tours, tooltips, and announcements, which helps drive feature adoption and improve the user experience by delivering contextual messages at the right time. I like how easy it is to build and launch polished in-app experiences quickly without relying on engineering. Beyond the core features, it works especially well for targeting the right users at the right moment and iterating quickly based on feedback, which makes experimentation and optimization much easier. It lets me tailor experiences to specific user behaviors and quickly refine messaging based on real usage and feedback, ensuring in-app guidance stays relevant and effective. Review collected by and hosted on G2.com.

What do you dislike about Chameleon?

Some advanced customizations and complex targeting can feel a bit limiting without developer involvement, and the learning curve is slightly steep at first. More flexible customization options without requiring custom code, along with clearer templates for complex use cases, would make advanced setups easier. Improving onboarding documentation and in-product guidance for power features could also help reduce the initial learning curve. Review collected by and hosted on G2.com.

Alan S.
AS
Founding US Employee
Small-Business (50 or fewer emp.)
"Flexible and Supportive, But Needs Better User Tracking"
What do you like best about Chameleon?

I like Chameleon because it's quite flexible when creating in-app communication, including embedding content and branding for a white-labeled experience. It's also pretty user-friendly, and their support team is always available to help. The initial setup was very easy, especially with the help from their success team. Review collected by and hosted on G2.com.

What do you dislike about Chameleon?

Their user tracking is a bit lacking. For example, at first glance, you can not tell how many users click the hyperlinks in your tours or tooltips. Sometimes I struggle to understand how the numbers add up too. Better visuals into the user engagement would be nice. They show it as a flow or funnel right now, but it would be nice to choose how you want to visualize it. Review collected by and hosted on G2.com.

Sivaguru Jeganatharaja J.
SJ
Marketing and Advertising
Enterprise (> 1000 emp.)
"Seamless Integration with User-Friendly Onboarding"
What do you like best about Chameleon?

I like the seamless integration that Chameleon offers with a wide variety of existing software stacks like CRM and ERP, which prevents data silos and allows information to flow freely across an organization. It helps eliminate data silos, enabling a unified 360-degree view of the customer, and automating workflows across departments. Its GUI is user-friendly, making the initial setup process straightforward and easy to complete. Review collected by and hosted on G2.com.

What do you dislike about Chameleon?

I don't like that there's no native mobile support, which is a significant drawback compared to some competitors. Users have expressed a desire for more out-of-the-box templates and greater flexibility in customizing certain elements. Some advanced customization may still require custom CSS. Review collected by and hosted on G2.com.

Verified User in Higher Education
AH
Small-Business (50 or fewer emp.)
"Intuitive, Adaptable, and Effortlessly Customizable"
What do you like best about Chameleon?

Blends in with context: Much like its namesake, this product adapts smoothly to various environments and needs, rather than imposing a strict or inflexible workflow.

Clean, user-friendly design: The emphasis is on clarity and simplicity, making it easy to use without burdening users with unnecessary complexity.

Customization without friction: Adjusting its behavior or appearance is straightforward, with no complicated setup or steep learning curve required.

Feels intuitive: Most of the time, it simply feels natural to use, which helps save both time and mental energy. Review collected by and hosted on G2.com.

What do you dislike about Chameleon?

What I often find challenging about Chameleon stems from the trade-offs that accompany its flexibility. At times, it can feel somewhat vague—its high level of adaptability means it isn’t always opinionated, which can leave best practices or decision-making a bit unclear. While it performs well for standard use cases, its depth is limited in more advanced scenarios, and power users may encounter restrictions when seeking very detailed control. Additionally, some valuable features are not immediately apparent, requiring time to discover. The adaptability that makes Chameleon appealing can also result in occasional inconsistencies across different contexts. In summary, while its adaptability and ease of use are definite strengths, these qualities can sometimes come at the expense of clarity, depth, or consistent behavior. Review collected by and hosted on G2.com.

David A.
DA
Director of Product Marketing
"Flexible and Insightful, But Challenging to Onboard"
What do you like best about Chameleon?

I love Chameleon's flexibility of use and its applicability to just about any instance of our product, especially for onboarding. I value the segmentation tool to very narrowly target our audiences and serve up experiences that are catered to their needs. Additionally, I love that Chameleon gives us really good data back on how people are going through our walkthrough experiences, which informs our customer service team on how to provide better support. We also switched from another product because Chameleon had more use in terms of application to our product, and we preferred the pricing model and felt that the segmentation was stronger. Review collected by and hosted on G2.com.

What do you dislike about Chameleon?

It can be a little challenging to onboard new folks on Chameleon because it is a complex, rich system. I've done a lot of the trainings myself internally. Having a sort of training database or an onboarding step-by-step system with modules and training courses would be great. I would rate the initial setup a three out of five. It was a little challenging to get it pointed at our domains and built in with our IT and infrastructure teams. Review collected by and hosted on G2.com.

SL
Operations Manager
Enterprise (> 1000 emp.)
"We use it to guide users inside the product without building everything from scratch"
What do you like best about Chameleon?

What I like most is how easy it is to add product tours and in app messages without touching much code. We use it mainly for onboarding new users and announcing feature updates. The editor is flexible enough to match our product UI and it does not feel intrusive for users when flows are set up properly. Review collected by and hosted on G2.com.

What do you dislike about Chameleon?

Some advanced customizations need developer help which slows things down. The interface also takes time to fully understand when you start using multiple experiences. Review collected by and hosted on G2.com.

"Flexible Pop-Up Solution, Needs More Templates"
What do you like best about Chameleon?

I like Chameleon's flexibility to create multiple different banners across several screens and track performance on a clear dashboard. It's easy to use for no-code marketers and helps us understand whether these pop-ups drive incremental app downloads, users claim offers during sale periods, or sign up during important events happening. Review collected by and hosted on G2.com.

What do you dislike about Chameleon?

Could have more template options to add an additional layer of flexibility and reduce the number of steps involved from designing the banners to taking it live. Fairly easy setup, but needed some handholding and guidance for initial understanding of the tool. Review collected by and hosted on G2.com.

"Chameleon: Versatile Design and Seamless Integration"
What do you like best about Chameleon?

I really like how Chameleon is a brand that lives up to its name with designs that feel fresh and versatile, adapting effortlessly to different styles and moods. The quality stands out as well-made and comfortable, crafted with attention to detail. The balance between trend and simplicity makes its pieces easy to wear for both casual and styled looks. I also appreciate its design and how it integrates with various tools to enhance in-app experiences and user data management, connecting with analytics platforms, CRMs, customer data platforms, and communication tools. The initial setup was great. Review collected by and hosted on G2.com.

What do you dislike about Chameleon?

Nothing Review collected by and hosted on G2.com.

Alyssa M.
AM
Brand Manager
Small-Business (50 or fewer emp.)
"A reliable and innovative platform for user onboarding and engagement"
What do you like best about Chameleon?

Chameleon makes it easy to create interactive product tours, pop-ups, and in-app experiences without heavy development work. The platform is intuitive, flexible, and offers a wide variety of features that allow us to tailor onboarding and messaging directly within our app. Their customer support is excellent—responsive, knowledgeable, and always eager to help. I also appreciate that Chameleon continually launches new features and provides valuable resources, like their yearly benchmark report, which gives us actionable insights to improve how we engage with users. Review collected by and hosted on G2.com.

What do you dislike about Chameleon?

Segmentation and company property filtering could be more robust, as it sometimes feels limiting when creating very specific targeting rules. Tours can also occasionally break if an element is missing or changed in the app, which requires additional monitoring and adjustments. These aren’t dealbreakers, but improvements in stability and more advanced segmentation options would make the platform even more powerful. Review collected by and hosted on G2.com.

Priyesh J.
PJ
"Intuitive Customization for Effective User Engagement"
What do you like best about Chameleon?

I appreciate using Chameleon for the past six months because it has been quite helpful due to our need to display a lot of widgets, enhancing user experience. The transition from our previous solution, AppQueues, was seamless, thanks to Chameleon's impressive customization capabilities. This customization allows us to tailor the tool to our needs, such as placement of tool types, selecting routes on a website, and accommodating user IDs. The intuitive design and preview feature before setup significantly streamlined the implementation process, making it easy and efficient. Chameleon is not only reliable but also adapts to our additional third-party requirements while supporting our existing features without issues. Overall, its robust set of features and customizability help us in optimizing user interactions effectively, and thus, I plan to continue using it as it fulfills our organizational objectives effectively. Review collected by and hosted on G2.com.

What do you dislike about Chameleon?

Nothing much to be honest Review collected by and hosted on G2.com.

Pricing Options

Pricing provided by Chameleon.

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$279.00
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