Infer

Infer

4.5
(49)
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Infer delivers a predictive-first platform that helps companies win more customers. It leverages proven data science to rapidly model the untapped data sitting in enterprises, along with thousands of signals from the web.

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Showing 49 Infer reviews
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Lauren D.
Validated Reviewer
Verified Current User
Review Source

"Smarter Marketing with Infer"

What do you like best?

Infer allows us to be smarter with our marketing efforts and our sales team's time. With it, we're able to optimize marketing spend, measure marketing performance sooner, and help our sales team be more efficient.

The team is also wonderful. I've never experienced such a tailored demo and a sales team that actually understood what we were looking to accomplish. More over, the success team is extremely responsive and did a great job training the team.

What do you dislike?

There's honestly not much. I do wish their Smart Signals had a higher match rate, but that's more a result of personal email addresses vs. corporate. Also, an Autopilot integration would be awesome :)

Recommendations to others considering the product:

*Have a plan for how you're going to use it. Identify multiple use cases if you can.

*Get buy in from the team.

It's not a cheap investment, but if everyone's on board and you really use it, it's worth it.

What problems are you solving with the product? What benefits have you realized?

*Optimizing marketing spend. Using Infer, we were able to identify programs where a majority of poor quality leads were coming from. We then were able to dig in deeper and see what those leads had in common (in this example, it was country). Through this digging, we were able to hone in our targeting, reduce spend, and drive up lead quality.

*Measuring marketing campaign performance immediately. We don't have to wait for sales cycles to see how deals play out. We know almost immediately if a program was a smart marketing investment.

*Prioritize the sales team's time. We weed out Ds from their view, and they prioritize their day based on scores.

*Enrich our database. We also use Infer Smart Signals and Glance to enrich our data, which allows us to be more targeted in our marketing campaigns.

Our lead quality is at an all time high. The sales team even acknowledges it!

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Tim H.
Validated Reviewer
Verified Current User
Review Source

"Excellent predictive platform, but you need to have a plan for how to use it"

What do you like best?

The lead and account models we have with Infer work very well to help us focus on the best leads and accounts in our CRM. The UI is intuitive, and the platform is easy to use once you get used to the concepts of predictive analytics. I particularly like the ability to create lead and account profiles based on any firmographic and demographic data in Infer as well as any fields in salesforce. These profiles can then show up in salesforce to run reports and create target campaigns. Lots of potential there.

What do you dislike?

Very occasionally, an account that would clearly be an A or B isn't identified by Infer, but this only tends to happen when the URL field in salesforce is empty. It's really more user error, but it would be nice if the matching algorithm was more robust.

What problems are you solving with the product? What benefits have you realized?

We've been using Infer for about 6 months, and it's really helped to prioritize leads coming in from a variety of sources. The models have been very accurate concerning which opportunities were likely to close, so we feel confident focusing on those more now. Infer is the first tool in a transition to a full-blown account-based marketing stack. Without Infer, we'd be much less confident making that transition.

What Lead Scoring solution do you use?

Thanks for letting us know!
Jon G.
Validated Reviewer
Verified Current User
Review Source

"Using Infer for Inbound Lead Qualification"

What do you like best?

Infer has freed up a lot of my Marketing team's time when it comes to qualifying our inbound leads. With several thousand new leads coming in every month, it used to be a 10-15 hour/week process to sift through those manually qualify those for our sales team. The time savings alone provides a lot of value.

What do you dislike?

Switching to a new marketing qualification system was a big shift for our sales team. Where before we were handpicking ultra-targeted leads to pass over, we're now passing over a higher quantity with slightly lower standards. Not knowing exactly how the predictive model works and which signals it looks for can be uncomfortable, but that will be true of any predictive sales platform. A silver lining is that we're now passing over leads that potentially would pass sales qualification that we would not have passed over under our strict manual process.

Recommendations to others considering the product:

Establish a very specific suite of pre/post metrics for evaluating Infer internally before rolling it out fully.

What problems are you solving with the product? What benefits have you realized?

Saving time through inbound lead qualification

Passing over more leads to our sales team

Creating sales opportunities out of leads that we didnt previously know were qualified without access to 3rd party data

We've been able to drastically change how our sales team prioritizes leads in a way that's less based on intuition and more grounded in data.

Julian C.
Validated Reviewer
Verified Current User
Review Source

"Insightful, dynamic, and intuitive. Hugely beneficial to our sales team."

What do you like best?

Infer allows our sales team to quickly and accurately make determinations about the validity of a potential account. It reduces the time needed to research through lots of different tools and allows our team to identify the best possible opportunities in our pipeline with ease. I would highly recommend this to anyone who is currently trying to scale a new sales team, (as we are), or increasing the efficiency of an existing one.

What do you dislike?

I have no complaints as of yet. All the feedback I have provided the Infer team has been quickly processed and implemented. My only suggestion for future functionality would be a self service console within the app to allow the user to tweak the optics of their Infer Grades on their own so as to not have to bug the Infer CS team to do it.

Recommendations to others considering the product:

Jon-Michael and Tomoko have been outstanding to work with. Their attention to detail and responsiveness alone has earned my trust, on top of the fact that the product simply works.

What problems are you solving with the product? What benefits have you realized?

We use the tools primarily to prospect for new business. It allows us to bucket our most favorable traits for a potential new customer and that cuts down on our prospecting time immensely. Also by using the P2 solution we are able to create really valuable profiles on a rep to rep basis using their behind firewall tech which contains lots of information we do not have access to in our CRM.

Navtej S.
Validated Reviewer
Verified Current User
Review Source

"Infer Predictive Scoring & Account Acquisitions"

What do you like best?

Very responsive team. Generally available to help with service requests, advise on best practices or model building. Have no complaints there. Generally receptive to product feedback and on roadmap. --

What do you dislike?

Still just wish we had a more robust mechanism for using Tasks-SLA enforcement. What they had started to create was a very basic version of SFDC tasks I was hoping for something a lot more robust -- not a major deal breaker or anything but it was a cool concept that would've in my mind worked not unlike Outreach.io for next steps.

Recommendations to others considering the product:

Generally liked their product roadmap. I know they've had some internal team changes so I'm interested in learning more about what's to come there.

What problems are you solving with the product? What benefits have you realized?

Prioritizing of net new accounts and leads for closed won opps. 98% of our SMB business won comes from Infer A or B accounts. We've really been able to optimize our model performance within the first quarter or deployment

Thomas G.
Validated Reviewer
Verified Current User
Review Source

"Predictive done right"

What do you like best?

Nitro has a relatively unique problem amongst B2B software vendors - since we sell both B2C and B2B, and since a trial of our point solution is often used to solve a specific problem that a prospect has with a single document, we have a very high volume of top-funnel interest that isn't a good fit. We use nurture campaigns to filter this down, but the time to qualify leads this way can lead to late calls from Sales. Infer helps us cut the universe up, and prioritize which inbound leads to call. Our CSMs, originally Nikhil and now JM, are awesome.

What do you dislike?

Nothing major. Predictive models can struggle when moving into new markets, or launching a new product, but the Infer Customer Success guys are great at providing model-building strategies and ways to cut/restrict/emphasize certain signals in the model such that it accommodates these business strategy shifts well.

Recommendations to others considering the product:

Product demonstrations don't necessarily show all the differentiation Infer has to offer - focus on evaluating the company, the engineers, and ensure you meet the people who'll manage your account on an ongoing basis. Infer EXCEL at this stuff.

What problems are you solving with the product? What benefits have you realized?

We primarily use Infer to filter our top-funnel, secondarily to prioritize leads for followup (we have in the past had different SLAs based on Infer score, and currently require SDRs to prioritize leads based on Infer Score), and thirdly for scoring accounts to prioritize account based marketing.

Franck A.
Validated Reviewer
Review Source

"Perform Predictive Marketing"

What do you like best?

Infer enables us to do marketing right and manage lead-nurturing efficiently. We integrated Infer predictive analytics with our content management system (DNN Evoq) and CRM systems (Salesforce and Marketo).It is a critical component of our marketing technology stack.

What do you dislike?

I would be TRULY honest and I am not paid for completing this G2crowd review. But, there is nothing I dislike. They have amazing customer support.

Recommendations to others considering the product:

Infer is for innovative marketers who want to implement artificial intelligence and machine learning because they want to gain better insights about their most valuable buyers, and take advantage of technology to build predictive analytics models to do marketing right. Lead scoring enables to optimize advertising activities and lead-nurturing management. It is MUST DO...

What problems are you solving with the product? What benefits have you realized?

At DNN, we wanted to extract the most value out of every intent-driven signal from the buyer’s journey. However, because the buyer’s journey is comprised of many of these moments, we had difficulty analyzing what actually affected leads, opportunities, and sales conversions. Infer, a predictive sales and marketing software, has enabled us to bridge the gap between marketing-advertising and data science. We have achieved great results, increase the lead-to-opportunity conversion rate, boost our ROI, and definitively perform marketing activities by focusing our investment on buyers who are most likely to buy.

Alex A.
Validated Reviewer
Verified Current User
Review Source

"Infer is the Gold Standard for B2B Predictive Marketing"

What do you like best?

We’ve been an Infer customer for the past few years and I love how we continue to find new use cases for the technology. The technology is super-lightweight and bit by bit we have started to add their predictive intelligence to other pieces of our stack like our advertising and email nurture programs.

On top of having the best product core in the industry, the Infer team really knows their stuff. Nitro has a pretty complicated environment, and their team has really treated us more like a partner than a customer to make sure we are seeing value from predictive analytics.

What do you dislike?

There’s not much to complain about, there tech just works. I am excited to see Infer grow their integrations ecosystem beyond CRM & MAP to include more advertising, BI, etc.

What problems are you solving with the product? What benefits have you realized?

Nitro generates hundreds of thousands of leads per day, and while this is a “champagne problem” it’s important that we understand which our of programs are generating the best leads. Our PDF to Word conversion service is very popular for example, and Infer helps us find the best leads in a sea of prospects that are poor fits, usually folks that just want to use our service once and will never buy.

Infer has helped us exercise our advertising spend and make sure we are not wasting budget on channels that don’t attract the right types of buyers for Nitro. With their predictive lead scoring, and account-based predictive scoring we’re able to focus our budget and energy on our high scoring leads that make up 97% of our overall wins.

James S.
Validated Reviewer
Verified Current User
Review Source

"A fantastically accurate, useful tool that has given us some great insights"

What do you like best?

I have found A/B/C/D grading to be incredibly accurate and reliable, so we have really started to get great insights not only into the quality of the leads we receive but which accounts to target.

It is being used across the business is a multitude of ways to see how we are performing and who should be our outbound targets.

Tomoko, our account manager has been fantastic as well and is great at explaining the product to our users!

What do you dislike?

Not really dislike, but I'd love the smart signals to be more comprehensive, but obviously that it reliant on the data being readily available, which I appreciate it can't be easily.

What problems are you solving with the product? What benefits have you realized?

Understanding quality of data

Understanding where to focus

Understanding what products prospects use that are important for us

Justin H.
Validated Reviewer
Verified Current User
Review Source

"Game Changing Tool"

What do you like best?

Infer has done a great job of providing accurate predictive scoring of our leads - we evaluated it against a large data set, and also compared with their competitors, and they did the best job of being able to accurately predict which leads would be most worthwhile.

What do you dislike?

Honestly there isn't much that we dislike right now, so can't really answer anything here.

Recommendations to others considering the product:

Definitely give it a shot and let them build a demo model for you - we did this and it helped make the case for Infer. We also had some of Infer's competitors do the same thing, and were actually surprised to find that Infer was able to do a better and more predictive model.

What problems are you solving with the product? What benefits have you realized?

Biggest problem we've had is that we've had more leads coming in that we had salespeople to contact - we weren't prioritizing our best leads, so were spending too much sales efforts on leads that wouldn't close. With Infer we've been able to focus sales calls on best quality leads and seen real world tangible benefits. Also has been very helpful on the marketing side, as we can now use Infer to see the quality of leads as they come in, rather than waiting to see what happens with them.

Rich T.
Validated Reviewer
Verified Current User
Review Source

"Infer helps my Sales Development and Sales team work the most valuable leads."

What do you like best?

The people behind the predictive models make it valuable to me. People at Infer are smart, responsive and answer questions I have from technical details to simple training items. Good people with an amazing product.

What do you dislike?

I'd like to dig deeper in the model. With Infer's new offerings (profile management) I am able to get deeper into the model and make better decisions.

Recommendations to others considering the product:

If you have been using lead scoring in Pardot, Marketo or Eloqua you are doing a good thing. If you have seen a repeatable sales process (30 to 100 customers) it is time to look at a predictive lead scoring product.

What problems are you solving with the product? What benefits have you realized?

Lead scoring is important to guide Sales Development and Sales teams on who to spend their effort and time on. Lead scoring has evolved from eye balling leads to demographic and behavioral scoring in marketing automation platforms and now predictive lead scoring. Predictive lead scoring is the most advanced way to ensure your reps are spending time on the right leads and your marketing efforts are going towards the right campaigns.

U
User
Validated Reviewer
Review Source

"lead intent but not very effective"

What do you like best?

had used infer in my last companies. The product is nice and when it works it helps a lot. But the problems come when your model is not working, the support team seems very ill equipped to do anything in that situation. We tried everything infact were also connected to one of their lead data science engineers but the peformance did not improve.

The engagement size is big and complicated hence its not an easy plug and play solution to drop if it doesn't work for you. You are stuck with an annual contract with a product delivering light insights at best.

What do you dislike?

as mentioned above when it works well it continues working well. If a model doesn't perform then they cant do anything about it. We tried everything and just left the engagement alone as acting on those insights would have caused us more harm than good.

Recommendations to others considering the product:

only enter into a contract when you are convinced the product works for you. Not only should you test your model for the existing data but also for any changes you are planning to take up in the future. Once you are in there is no easy way out.

Convince yourself fully before committing.

What problems are you solving with the product? What benefits have you realized?

account based intelligence for targeting.

AI
Administrator in Information Technology and Services
Validated Reviewer
Verified Current User
Review Source

"Infer has helped us reduce time spent on junk leads and optimize conversion rates. "

What do you like best?

Three things made Infer stand out:

First, Infer's methodology to determine fit score.

Second, Infer's sales and support team are simply incredible and go way above and beyond.

Third, as a tiny startup, they gave me tons of features at a huge discount that enabled us to get approvals and ROI quickly.

What do you dislike?

Takes some time to set up and get implemented, but the support team was there and helpful the whole time. I think my time constraints were the biggest blocker to our implementation!

Recommendations to others considering the product:

Take advantage of their very helpful support staff. They are willing to walk you through every problem and solution and determine the very best method that you could implement to improve you lead flow and net new revenue. When comparing to a competitor, two things stood out: their methodology was far superior and their team was much more knowledgeable, helpful, and enthusiastic. Oh yeah, and the price blew the competition out of the water!

What problems are you solving with the product? What benefits have you realized?

Sales and sales development efficiency has greatly risen where they used to spend way too much time on leads that didn't turn into revenue.

AC
Administrator in Consumer Goods
Validated Reviewer
Verified Current User
Review Source

"Totally Promotional experience with Infer."

What do you like best?

I really liked our account manager and the time and dedication she spent to get things up and running for us.

What do you dislike?

The unforeseen problems that we had were kind of a pain, however, we have a very custom instance of Salesforce so I don't think this helped things.

Recommendations to others considering the product:

I think Infer is a great way to qualify leads and segment customers. I would caution new users to inquire how this may effect their current Salesforce fields as we ran into some trouble with the implementation, but the support team was excellent to work with and easily got all of the problems resolved.

What problems are you solving with the product? What benefits have you realized?

Getting a better handle of the customers who are more likely to convert, and treating these customers with "priority". We are currently handling the A leads first and making sure we get to these before any other leads.

Dan M.
Validated Reviewer
Verified Current User
Review Source

"Infer accelerated our sales team in major ways"

What do you like best?

Infer dramatically helped our sales and marketing team focus on the deals that mattered. For me it really struck a chord with marketing because we would know within a few hours after launching a campaign if it was attracting the right type of leads. I know most people use this for their round robin of leads, we did too, but the power it gave us to change and optimize was crazy.

What do you dislike?

The only thing we wanted more of was to know more about why the candidate fit as an A or as a B

What problems are you solving with the product? What benefits have you realized?

Our problem was too many leads, I know, High Class Problems. Either way, too many leads can be hard since you want to make a good impression on everyone. Our team set up an automation flow for the bad leads and had sales reps contact the good leads. this had a huge impact on ACV and efficiency.

Ray M.
Validated Reviewer
Verified Current User
Review Source

"Great Platform, Great Team"

What do you like best?

What isn't to like about Infer?

The part that has been most eye opening and best for us is the amount of activity that is taking place on leads that are going nowhere. For our team, we've adjusted almost all of our goals to be in line with what we're seeing in Infer. Our marketing team now runs our goals off of increasing the amount of A & B Leads scored through Infer but also increasing the Infer score number as well.

With the renewed focus on increasing the quality of the leads, the rest of the team knows that from the beginning we're only focusing on the right people as opposed to just increasing numbers because big numbers look good. Because our team is united in this cause we all understand how important each lead is.

For our BD team this tool has solved the ever back and forth drama of "how are the leads today" - now we know each day what the expectation is for both lead volume but for lead follow up. We've been able to easily put Infer into all of our key processes as a marketing team and won't ever look back!

Installation and onboarding was one of the easiest I've ever done!

What do you dislike?

The only thing I dislike about Infer is that I had to wait so long to get it! But seriously, Infer is great and so far I haven't found a single thing that I dislike

Recommendations to others considering the product:

Make sure that when you do your evaluations of predictive software that you're putting all vendors on the same playing field and making sure that you're not giving one or another preferential treatment with your data.

Give the vendors a sample size of six months of data. Split the data out and give them a "training" set of data that lets the model train itself. Then give a blank version for the vendor to fill out with their data model. Keep the answers for yourself and when it's time to evaluate how well the model did, compare them on an even basis. Talk with the Infer team about this as it's extremely important to find out who's math is going to work best for your team!

What problems are you solving with the product? What benefits have you realized?

We're solving the problem of prioritization of leads, scoring quality, and also understanding what roles and profiles are applicable to our business. We bought infer with the purpose of prioritization, but have been able to solve so many other problems with just a number and a letter!

Mike L.
Validated Reviewer
Verified Current User
Review Source

"VP, Sales - Americas"

What do you like best?

My favorite thing about Infer is how easily it helps us manage a very very noisy top of the funnel. Because our software is so popular, it can be tough for my team to figure out which inbound leads to spend time on, and Infer helps us easily filter through them all.

What do you dislike?

There really hasn't been much to complain about. We were an early adopter of predictive, and Infer has grown with our business every step of the way over the past three years. When any questions come up, their stellar customer success team responds lightening fast to ensure we are both supported and successful.

Recommendations to others considering the product:

Predictive scoring is a great way for any business to use data as a competitive advantage. To do so, it’s important to help your reps gain confidence in the scores. Once you show how you’re increasing conversation rates, MQLs, etc., reps will naturally start trusting the predictive power of the scores.

What problems are you solving with the product? What benefits have you realized?

Because of the free trials we offer for both consumers and enterprises, we’re not working through a cone shaped customer funnel like most companies -- our funnel is more top-heavy. Infer makes our lives so much easier by showing us which prospects are great and keeping those that simply aren’t a fit out of Salesforce. As a result, we’ve seen the volume of qualified leads coming into sales increase by 3x, with our highest-scored leads converting 7.4x more than average.

EI
Executive Sponsor in Internet
Validated Reviewer
Review Source

"Great for identifying high value prospects, but company is changing post-acquisition"

What do you like best?

Infer has helped our sales team spend time where it matters most - on high value prospects that look most like our target customers and our current customer base. This saves significant time.

What do you dislike?

Customer service has degraded as most of the folks that we used to work with left as the company got smaller and after they were acquired. Also, product development seems to have slowed, and we now have a number of other tools that accomplish the same goal at a lower price (i.e. HubSpot's scoring tool accomplishes the same goal and yet we get a ton of other functionality for basically the same price that we are paying Infer). As a result, we're leaving Infer after our current contract ends.

What problems are you solving with the product? What benefits have you realized?

Our sales resources are extremely valuable, and we want them to spend time on the leads that will be most impactful.

Kyle C.
Validated Reviewer
Verified Current User
Review Source

"Directional intelligence, not a silver bullet"

What do you like best?

Great way for SDRs to prioritize lead follow up.

What do you dislike?

This is a bit of an unfair complaint, but as good as the modeling is, it's never perfect. Sometimes, D leads will convert at a better clip than A leads. This doesn't happen too often, but when it does, it really undercuts SDR confidence in the product.

What problems are you solving with the product? What benefits have you realized?

An automated way to achieve proper lead prioritization and follow up. We have achieved this, and it's led to more efficient SDR processes.

Randhir V.
Validated Reviewer
Verified Current User
Review Source

"Completely changed our process and gave us 10x faster feedback"

What do you like best?

Great product and technology and amazing support from the team. We were an early customer and were completely blown away with how quickly the model was built and how effective it has been at predicting likelihood to be a good customer.

What do you dislike?

No dislikes on the product per se. Infer is expanding to help us with "top-of-the-funnel" activities like bringing in more high-quality leads which is great.

Recommendations to others considering the product:

If you are looking for a solution to quickly prioritize incoming leads, or to go find more high-quality leads, this is a great product. There are dozens of companies that have "predictive analytics" in the product description. We have found Infer to be the best for our needs. They will go head-to-head with any alternative and win.

What problems are you solving with the product? What benefits have you realized?

Within seconds of a lead coming through, we know who we should focus on. It has helped us scale our business without just adding people.

Adam v.
Validated Reviewer
Verified Current User
Review Source

"Predictive drives go to market results"

What do you like best?

The predictive models that Infer built for us have made our marketing and sales machine much more efficient. I was pleasantly surprised by how quickly we were able to implement the solution. While there are other solutions in the market with good predictive models, the Infer team has been a pleasure to work with. As our go-to-market strategy has evolved, the Infer team has been there with us.

What do you dislike?

A common challenge with machine learning-based models is that they are somewhat opaque. The Infer portal highlights some of the key signals in the model, as well as the biggest drivers of any individual score. I'd love to have an easier way to share these insights with the broader sales and marketing teams, as anything that helps drive adoption will make the solution more successful.

Recommendations to others considering the product:

Make sure to consider post-sales support when evaluating any predictive solution. The Infer team has been committed to our success since day 1.

What problems are you solving with the product? What benefits have you realized?

We initially implemented the solution to drive efficiency on the BDR team. We were able to immediately identify and suppress a significant portion of our lead flow that was low value and not driving much pipeline. We've since adopted an account-based scoring model that is helping to drive our account-based marketing and sales strategy.

Travis K.
Validated Reviewer
Review Source

"Solid Model, Involved Team, Evolving Product"

What do you like best?

Infer has done a fantastic job of productizing predictive analytics over the course of the past few years and the implementation team really knows their stuff. They took the time up front to listen and integrate my feedback into a model that has proven to be very predictive. The base product writes a Fit (demographic) and Behavior score to each lead/contact/account in SFDC but they also have a portal of their own where you can dig into the predictive Fit attributes.

That said, they are not resting on their laurels. Recently, Infer released a product that will review your spreadsheet of leads and assign a Fit score before you even put them into your database. Another exciting tool coming down the pipe is the Infer Profile Management Platform which will potentially allow users to discover the most predictive combinations of attributes (profiles) and then target those users with messaging specific to their traits. Looks like there may be other features coming to this tool as well.

What do you dislike?

I would like the behavior model to run real-time because by the time Infer recognizes that a lead is hyperactive, the activity has already calmed down and they are off of our website and on to another. In addition, I look forward to them adding new data sources into the model that may be even more predictive.

What problems are you solving with the product? What benefits have you realized?

We have used Infer to replace a relatively sophisticated automated scoring system in Marketo. We still have that program running as a backup (and to help with the hyperactive leads issue mentioned above), but Infer is now our primary means of MQLing leads for the sales team. We will also be using Infer to help us select accounts to focus once we transition to a more account-based approach.

Without going into too much detail on our specific numbers, our A, B, C, and D leads convert at rates we were expecting when we signed the initial contract.

Jerry M.
Validated Reviewer
Review Source

"Infer made it easy to have reliable, predictive intel on our new leads"

What do you like best?

The onboarding and implementation process were simple - they were integrated into our Salesforce instance within a week - and their team helped make every step of the process smooth and easy.

In addition, the data isn't smoke and mirrors - we've tested our scoring against the feedback were getting from sales and it's mostly in agreement with the occasional (to be expected) outlier.

This will help us find the right people to talk to and increase the efficiency of our sales and marketing teams a great deal.

What do you dislike?

There's nothing I particularly dislike. We're getting a good return on our spend. It will be interesting to see how well lead scoring that is based on our historical performance works when we're trying to reach new markets where we don't have much history. There should be enough external markers that we still get a read, but we'll certainly be testing it.

What problems are you solving with the product? What benefits have you realized?

We've gotten much better at handling new leads, knowing that we can, with confidence, focus more effort on the leads that are the most promising. We've gotten very good initial feedback from sales that this process has been helpful and they're seeing more actual opportunities than they would have otherwise mined.

Joju Michael M.
Validated Reviewer
Review Source

"Best lead prediction vendor for B2B"

What do you like best?

1. Most accurate predication - We evaluated six predictive software (saas) vendors. Did a bake-off (POC) between top three, and Infer came on top

2. Customer support has been highest caliber during POC and after signing the contract. Our point of contact at Infer - I will call him JM - has been extremely resourceful, patient with our questions, and highly responsive.

What do you dislike?

1. The product interface can be improved. I know they are currently working on ability to upload files etc, but currently some of these are manual

2. Would like to see prediction ability of sales dollars in the current and upcoming quarter

Recommendations to others considering the product:

Make sure to evaluate other players as well. Product fit for your business may be different

What problems are you solving with the product? What benefits have you realized?

Ability to grade leads, opportunities, accounts in terms of their potential to become Wins. This allows us to route these leads etc. to the right people at the right time, improving the chances of acquiring a new customer

Zeb H.
Validated Reviewer
Review Source

"Infer allows our SDR and Sales Ops teams to easily priortize the highest value leads + signups"

What do you like best?

The premise of Infer is vastly superior to 'old school lead scoring systems', which are typically built based on the end users assumptions of 'what a good lead looks like', instead of the data around which leads have actually converted for your organization in the past.

It's also a super easy product to instrument + use.

What do you dislike?

There are a few issues I have with the way their SFDC <> Infer Backend happens - instead of instantly querying Infer for the appropriate score each time a lead is created (based on an apex trigger in SFDC), Infer queries our SFDC DB every 5 minutes to identify new leads. This creates a tiny additional delay between leads being created and followed up on that I would like to improve (this is a super nitpicky issue, I realize).

I also tested their "Smart Signals" product against Clearbit and found that Smart Signals data was slightly less accurate and slightly less comprehensive.

Recommendations to others considering the product:

The predictive piece is a great product, and will probably identify issues in your current sales process - trust the model and machine learning, not your own 'intuitive insight'! Humans are much worse at taking in data and weighing data than computers are :)

What problems are you solving with the product? What benefits have you realized?

We needed to streamline our signup -> Contacted by sales process, and Infer was a crucial piece of rebuilding that system.

The benefits are substantially increased engagement with our top signups (60%+ connect rate compared to 25% historically), improved clarity into what our ideal customer profile is, and data that we can use to shape product decisions and our overall GTM strategy.

Learn more about Infer

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Kate from G2

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Infer
4.5
(49)