Keap allows small business owners like me to build systems and automation to run, grow, and scale our businesses. As a solopreneur just starting out, I couldn’t hire an assistant to help me schedule appointments or send out emails, and I was losing potential clients because I wasn’t following up consistently. My business felt chaotic.

Keap helped me create processes that run practically on autopilot, so I can focus on working on my business while still serving my clients. It’s like having a couple of extra employees.

Now that they’ve merged with Thryv, I also get top-of-funnel support: I can manage all of my online business listings in one place, schedule social media posts, and use trackable phone numbers so I know which marketing avenues are working best (and more). I also love that Thryv has an onboarding process with team members who help you get everything set up, so you aren’t left trying to figure it all out on your own.

On top of that, there are some amazing new AI features that use Thryv’s marketing phone numbers to automatically categorize calls and messages based on their content. If someone is a solid potential lead, it can automatically add them into the Keap CRM funnels. I LOVE this feature! Review collected by and hosted on G2.com.

Keap is a very robust platform, which also means there’s a bit of a learning curve. They provide training and plenty of resources to help you learn, but it still takes some time to fully understand everything it can do. Now that Thryv is also in the mix, it can be a little frustrating that you have to go to two different places to manage things. That said, I know they’re working hard to merge both platforms and make them interactive, which is amazing - it just takes time to accomplish.

I’ll also say that having both platforms can be a bit pricey. It would be great if they could offer billing that encompasses both Thryv Marketing Center and Keap, so it doesn’t feel like it’s breaking the bank for some smaller businesses. Review collected by and hosted on G2.com.

The single Thryv platform has replaced multiple other platforms we used daily in our business, creating substantial overall savings and making it easier to move through every part of our workflow. We use most aspects of the Thryv platform on a daily basis and value how seamlessly everything is integrated, including invoicing, CRM, campaigns and communications, website development and updates, and scheduling and events. The user interface is intuitive and easy to learn, and we took full advantage of Thryv’s tutoring process to speed up our adoption. We also truly appreciate their responsive customer service. Review collected by and hosted on G2.com.

The biggest drawback with Thryv is the learning curve. It’s such a capable, highly customizable platform that it simply takes time to learn all the ins and outs. Thryv’s onboarding process is very thorough, which helped a lot with company-wide adoption. Now that we’re competent using all aspects of the platform, our remaining complaints are mostly minor, niggling issues around how certain CRM functions integrate with campaigns and communications—especially the way TAGS can be used (or not used) to filter clients. Review collected by and hosted on G2.com.

I like how easy it is to connect multiple social media accounts and post to all of them at the same time. Review collected by and hosted on G2.com.

It hasn’t generated the number of leads to my website or the bookings I was expecting, and it also hasn’t delivered the level of brand awareness I hoped for. Review collected by and hosted on G2.com.

The biggest thing that I've liked about Thryv is that Jessica was fantastic throughout the process. I never felt like she was trying to sell me something. Instead, she took the time to listen and understand my business and recommend services that actually fit my needs. That made a big difference. And then once I got started, Ashley helped me get up to speed on the platform. She has been incredibly patient and knowledgeable and always willing to help. She even jumped in on a Zoom call the other week when I was checking in with Jessica and Jessica reached out to her. And she made the time to help us with some things, and she wasn't even scheduled to meet. That level of customer service is hard to find. So working with the Thryv team has been a great experience from start to finish. If you're a business owner looking to get more out of your marketing dollars while working with people who genuinely care about your success, I highly recommend Thryv. The initial setup of Thryv was extremely easy. Ashley was part of that onboarding process, and she just walked me through it step by step. Super, super simple. I would say it easily 10 out of 10. Review collected by and hosted on G2.com.

I guess I wish the social media content manager could reach out to more of my groups in Facebook. Review collected by and hosted on G2.com.

I love everything about Thryv, from the customer service to the impressions I see happening in real time - this is service that delivers! Review collected by and hosted on G2.com.

I can't say that there's anything that I don't like about Thryv. But I will say that when it comes to social posting, it makes a huge difference when you have a dedicated team member working specifically on your calendar. Review collected by and hosted on G2.com.

Thryv seems to have everything covered and they continue to build additional software and programs that integrate into their software to make your job painless. Using AI to create ads and to post my ads has been a real game changer. Review collected by and hosted on G2.com.

It was difficult at first to understand why I had a one on one person to talk with all the time. However he's an excellent navigator like a personal assistant. Review collected by and hosted on G2.com.

Reliability has been up since Thryv took Keap over. Review collected by and hosted on G2.com.

I have all I need for now. Many of the previous issues I saw have been addressed. Review collected by and hosted on G2.com.

I love Thryv's unified dashboard that bundles scheduling, client messages, and review tracking in one spot. The automatic SMS and email follow-up templates save me tons of manual outreach work, and I can quickly pull client metrics to wrap up our monthly internal reports with minimal extra steps. We use Thryv to manage all client communications, appointment bookings, and online review monitoring for our firm. It consolidates all client workflows in one dashboard, cuts repetitive manual follow-ups, and simplifies monthly client data reporting. Thryv's review management and automated outreach fit our client retention workflows better than other options, and importing our client contact list and building basic team user profiles only took an afternoon. Review collected by and hosted on G2.com.

Its API functionality is really limited, making custom connections to our internal reporting database tricky. Brand customization for booking pages is rigid, and exporting large client interaction datasets often lags when we pull monthly performance records. The minimal Zapier triggers and lack of full open API block us from auto-syncing client activity to our internal analytics database. We have to manually copy monthly client records instead of setting live data pipelines. Also, booking page brand styling only lets us tweak basic colors, and bulk history exports stall with our hundreds of client entries each reporting cycle. Review collected by and hosted on G2.com.

I love Thryv's integrated self-service appointment scheduler bundled with automated SMS and email reminders, which gives a significant daily efficiency boost for coordinating demo meetings. This feature helps reduce the time spent on back-and-forth emails and phone messages and cuts down our demo no-show rate. I appreciate how this scheduling tool seamlessly integrates with Thryv’s contact database, automatically populating contact details and allowing me to add notes about project needs and target budgets easily. Thryv serves as a critical tool for early-stage lead capture and meeting coordination, complementing our main CRM system, Less Annoying CRM, and filling a vital gap in our lead management workflow. Review collected by and hosted on G2.com.

One key area Thryv could refine is the absence of pre-built custom fields and ready-to-use industry templates designed for custom software and program development workflows. Every project-specific data field has to be manually configured from scratch for each new lead record, creating redundant repetitive admin work day-to-day. For example, whenever I log a prospective client exploring bespoke inventory tracking platforms or custom healthcare clinic management software, I’m forced to manually build out individual custom fields to capture critical BD details: their preferred development tech stack, targeted project delivery timeline, allocated development budget range, and any mandatory third-party tool integrations they require for the finished program. Since we field dozens of new inbound development inquiries monthly across retail, logistics and healthcare verticals, rebuilding these identical data fields repeatedly eats into time reserved for client outreach and partnership negotiations. Review collected by and hosted on G2.com.

KEAP is now Thryv. It’s a new name, new logo, new brand, but the same software I’ve depended on to run my business for the past 20+ years. Review collected by and hosted on G2.com.

I’m happy with Thryv and thrilled that Keap isn’t going away. The new features feel a bit overwhelming, but that comes with learning new platforms. Review collected by and hosted on G2.com.