WhatConverts Pricing Overview

WhatConverts does not offer a permanent free plan, but it does provide a free trial that lets users to test the product before committing to a paid plan. Trial availability and duration may vary, so users should review the seller's official pricing page for the most current details.

According to G2 data, WhatConverts pricing in 2026 starts at $30.00 and can reach $160.00 depending on the selected plan. Pricing may vary based on billing terms or usage, so users should review the WhatConverts's official pricing page for the most current details.

According to G2 reviews of WhatConverts, the pricing is best suited for small businesses and marketing agencies, who represent the overwhelming majority of reviewers. The Plus Plan at $60/month is frequently praised by small agencies needing call, form, and chat tracking in one dashboard. Mid-market companies in construction, automotive, and industrial sectors also appear across G2 reviews, typically gravitating toward the Pro or Elite tiers for compliance, API access, and customer journey data. The Elite Plan suits agencies requiring multi-channel attribution for client reporting. WhatConverts's Agency Plans are purpose-built for firms managing multiple client accounts, with G2 reviewers in marketing and advertising consistently highlighting the multi-account management capabilities.

WhatConverts does not offer a permanent free version, but G2's pricing data for WhatConverts confirms a free trial is available for evaluation. The entry-level Call Tracking Plan at $30/month covers dynamic number insertion, call recording, and keyword-level tracking. Upgrading to WhatConverts's higher tiers unlocks progressively more capability: the Plus Plan at $60/month adds form, chat, and eCommerce lead tracking; the Pro Plan at $100/month introduces HIPAA/GDPR compliance, API access, and advanced reporting; and the Elite Plan at $160/month adds full customer journey and multi-channel attribution. G2 reviewers note that features like call flows and multi-touch attribution being reserved for upper tiers is a common driver for upgrades.

G2 reviewers overwhelmingly consider WhatConverts good value for its pricing. The vast majority of reviews carry 5-star ratings, with users frequently describing WhatConverts's pricing as affordable, cost-effective, and reasonable given the depth of features. Multiple G2 reviewers who switched from CallRail specifically cite cost savings as a benefit. Some reviewers note that higher tiers and add-ons like transcriptions can get expensive at scale, and a few mention that certain features feel paywalled behind upper plans. One reviewer candidly noted WhatConverts is not the cheapest solution but called it the best. Overall, G2 reviews of WhatConverts consistently indicate strong value relative to the capabilities delivered.