The Top 20 Lead Scoring Software

Check out this list of the top Lead Scoring Software products based on user satisfaction. A product's satisfaction score is calculated by a proprietary algorithm that factors in real-user satisfaction ratings from review data. Software buyers can compare products according to their satisfaction scores to streamline the buying process and quickly identify the best products based on the experiences of their peers.

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G2 Satisfaction Score

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Salesforce Sales Cloud

Overall Satisfaction Score

Top Industries of Reviewers:

Information Technology and Services

36%

Computer Software

31%

Financial Services

19%

Consulting

13%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.2

8.9

Meets Requirements

Average: 9.3

9.2

Ease of Doing Business With

Average: 8.1

9.2

Ease of Setup

Average: 8.0

8.6

Quality of Support

Average: 9.4

8.9

Ease of Admin

Average: 7.3

9.0

Apollo.io

Overall Satisfaction Score

Top Industries of Reviewers:

Information Technology and Services

45%

Computer Software

23%

Marketing and Advertising

19%

Staffing and Recruiting

13%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.2

9.1

Meets Requirements

Average: 9.3

9.1

Ease of Doing Business With

Average: 8.1

9.3

Ease of Setup

Average: 8.0

9.1

Quality of Support

Average: 9.4

8.9

Ease of Admin

Average: 7.3

9.3

Koala

Overall Satisfaction Score

Top Industries of Reviewers:

Computer Software

93%

Information Technology and Services

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.2

9.8

Meets Requirements

Average: 9.3

9.7

Ease of Doing Business With

Average: 8.1

10.0

Ease of Setup

Average: 8.0

9.5

Quality of Support

Average: 9.4

9.8

Ease of Admin

Average: 7.3

8.9

WhatConverts

Overall Satisfaction Score

Top Industries of Reviewers:

Marketing and Advertising

80%

Hospital & Health Care

Online Media

Consulting

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.2

9.4

Meets Requirements

Average: 9.3

9.5

Ease of Doing Business With

Average: 8.1

9.8

Ease of Setup

Average: 8.0

9.4

Quality of Support

Average: 9.4

10.0

Ease of Admin

Average: 7.3

9.7

ZoomInfo Operations

Overall Satisfaction Score

Top Industries of Reviewers:

Computer Software

44%

Information Technology and Services

33%

Marketing and Advertising

17%

Financial Services

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.2

9.3

Meets Requirements

Average: 9.3

9.2

Ease of Doing Business With

Average: 8.1

10.0

Ease of Setup

Average: 8.0

9.2

Quality of Support

Average: 9.4

9.3

Ease of Admin

Average: 7.3

9.9

Vanillasoft

Overall Satisfaction Score

Top Industries of Reviewers:

Insurance

51%

Marketing and Advertising

29%

Education Management

11%

Financial Services

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.2

9.4

Meets Requirements

Average: 9.3

9.3

Ease of Doing Business With

Average: 8.1

9.8

Ease of Setup

Average: 8.0

9.5

Quality of Support

Average: 9.4

9.0

Ease of Admin

Average: 7.3

9.5

Forwrd

Overall Satisfaction Score

Top Industries of Reviewers:

Information Technology and Services

33%

Computer Software

33%

Computer & Network Security

17%

Marketing and Advertising

17%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.2

9.0

Meets Requirements

Average: 9.3

9.2

Ease of Doing Business With

Average: 8.1

10.0

Ease of Setup

Average: 8.0

9.0

Quality of Support

Average: 9.4

10.0

Ease of Admin

Average: 7.3

9.4

Saleswings

Overall Satisfaction Score

Top Industries of Reviewers:

Information Technology and Services

36%

Computer Software

36%

Financial Services

14%

Banking

14%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.2

9.3

Meets Requirements

Average: 9.3

9.2

Ease of Doing Business With

Average: 8.1

9.8

Ease of Setup

Average: 8.0

9.0

Quality of Support

Average: 9.4

9.8

Ease of Admin

Average: 7.3

8.9

PipeCandy

Overall Satisfaction Score

Top Industries of Reviewers:

Information Technology and Services

33%

Hospital & Health Care

33%

Internet

22%

Marketing and Advertising

11%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.2

9.6

Meets Requirements

Average: 9.3

9.3

Ease of Doing Business With

Average: 8.1

10.0

Ease of Setup

Average: 8.0

8.8

Quality of Support

Average: 9.4

9.3

Ease of Admin

Average: 7.3

9.1

#10

ZoomInfo Marketing

Overall Satisfaction Score

Top Industries of Reviewers:

Information Technology and Services

36%

Computer Software

32%

Marketing and Advertising

18%

Real Estate

14%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.2

9.4

Meets Requirements

Average: 9.3

9.3

Ease of Doing Business With

Average: 8.1

9.4

Ease of Setup

Average: 8.0

9.4

Quality of Support

Average: 9.4

9.1

Ease of Admin

Average: 7.3

9.1

#11

ActiveCampaign

Overall Satisfaction Score

Top Industries of Reviewers:

Marketing and Advertising

43%

Health, Wellness and Fitness

20%

Computer Software

20%

Professional Training & Coaching

17%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.2

8.4

Meets Requirements

Average: 9.3

8.7

Ease of Doing Business With

Average: 8.1

8.8

Ease of Setup

Average: 8.0

8.3

Quality of Support

Average: 9.4

8.4

Ease of Admin

Average: 7.3

8.7

#12

MadKudu

Overall Satisfaction Score

Top Industries of Reviewers:

Computer Software

62%

Information Technology and Services

28%

Computer & Network Security

E-Learning

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.2

8.9

Meets Requirements

Average: 9.3

9.1

Ease of Doing Business With

Average: 8.1

9.9

Ease of Setup

Average: 8.0

9.5

Quality of Support

Average: 9.4

9.8

Ease of Admin

Average: 7.3

9.4

#13

CloudLead

Overall Satisfaction Score

Top Industries of Reviewers:

Computer Software

43%

Marketing and Advertising

29%

Consumer Goods

14%

Cosmetics

14%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.2

10.0

Meets Requirements

Average: 9.3

10.0

Ease of Doing Business With

Average: 8.1

0.0

Ease of Setup

Average: 8.0

0.0

Quality of Support

Average: 9.4

10.0

Ease of Admin

Average: 7.3

0.0

#14

Actively AI

Overall Satisfaction Score

Top Industries of Reviewers:

Computer Software

45%

Financial Services

18%

Human Resources

18%

Mental Health Care

18%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.2

9.9

Meets Requirements

Average: 9.3

10.0

Ease of Doing Business With

Average: 8.1

0.0

Ease of Setup

Average: 8.0

0.0

Quality of Support

Average: 9.4

10.0

Ease of Admin

Average: 7.3

0.0

#15

Lightcast Gazelle

Overall Satisfaction Score

Top Industries of Reviewers:

Government Administration

50%

Non-Profit Organization Management

25%

Government Relations

15%

International Trade and Development

10%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.2

9.0

Meets Requirements

Average: 9.3

9.6

Ease of Doing Business With

Average: 8.1

9.2

Ease of Setup

Average: 8.0

8.6

Quality of Support

Average: 9.4

10.0

Ease of Admin

Average: 7.3

8.4

#16

Pocus

Overall Satisfaction Score

Top Industries of Reviewers:

Computer Software

66%

Information Technology and Services

24%

Graphic Design

Research

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.2

9.0

Meets Requirements

Average: 9.3

9.0

Ease of Doing Business With

Average: 8.1

9.6

Ease of Setup

Average: 8.0

8.8

Quality of Support

Average: 9.4

9.2

Ease of Admin

Average: 7.3

0.0

#17

Seamless.AI

Overall Satisfaction Score

Top Industries of Reviewers:

Marketing and Advertising

47%

Luxury Goods & Jewelry

20%

Information Technology and Services

20%

Computer Software

13%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.2

9.5

Meets Requirements

Average: 9.3

9.4

Ease of Doing Business With

Average: 8.1

0.0

Ease of Setup

Average: 8.0

9.6

Quality of Support

Average: 9.4

9.4

Ease of Admin

Average: 7.3

0.0

#18

6sense Revenue Marketing

Overall Satisfaction Score

Top Industries of Reviewers:

Computer Software

62%

Information Technology and Services

25%

Marketing and Advertising

Financial Services

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.2

8.3

Meets Requirements

Average: 9.3

8.5

Ease of Doing Business With

Average: 8.1

8.9

Ease of Setup

Average: 8.0

7.9

Quality of Support

Average: 9.4

8.6

Ease of Admin

Average: 7.3

8.3

#19

Salespanel

Overall Satisfaction Score

Top Industries of Reviewers:

Computer Software

42%

Marketing and Advertising

33%

Management Consulting

17%

Electrical/Electronic Manufacturing

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.2

8.6

Meets Requirements

Average: 9.3

9.0

Ease of Doing Business With

Average: 8.1

9.3

Ease of Setup

Average: 8.0

8.6

Quality of Support

Average: 9.4

9.0

Ease of Admin

Average: 7.3

9.3

#20

Act-On

Overall Satisfaction Score

Top Industries of Reviewers:

Computer Software

37%

Marketing and Advertising

35%

Information Technology and Services

17%

Financial Services

11%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.2

8.6

Meets Requirements

Average: 9.3

8.9

Ease of Doing Business With

Average: 8.1

9.3

Ease of Setup

Average: 8.0

7.7

Quality of Support

Average: 9.4

9.6

Ease of Admin

Average: 7.3

9.1