2026 Best Software Awards are here!See the list

The Top 20 Easiest To Use Lead Scoring Software

See the top Lead Scoring Software products based on usability ratings. A product’s usability score is calculated by a proprietary algorithm that factors in real user satisfaction ratings of how easy the product is to administer, as well as how well the product meets business requirements, among other ratings. Compare products according to their usability scores to streamline the buying process and quickly identify the best products based on real user experiences.

Collapse AllExpand All

Usability Score

Compare

Salesforce Sales Cloud

8.9

Overall Usability Score

8.9

Usability Score Breakdown

Ease of Admin

Average: 8.8

8.8

Ease of Use

Average: 8.7

8.7

Meets Requirements

Average: 8.9

9.1

Customer Segment Breakdown

Small Business

20%

Mid Market

46%

Enterprise

34%

Apollo.io

8.8

Overall Usability Score

8.8

Usability Score Breakdown

Ease of Admin

Average: 8.8

9.1

Ease of Use

Average: 8.7

8.9

Meets Requirements

Average: 8.9

8.8

Customer Segment Breakdown

Small Business

67%

Mid Market

28%

Enterprise

Vanillasoft

8.8

Overall Usability Score

8.8

Usability Score Breakdown

Ease of Admin

Average: 8.8

9.4

Ease of Use

Average: 8.7

9.2

Meets Requirements

Average: 8.9

9.3

Customer Segment Breakdown

Small Business

58%

Mid Market

31%

Enterprise

11%

ActiveCampaign

8.6

Overall Usability Score

8.6

Usability Score Breakdown

Ease of Admin

Average: 8.8

8.5

Ease of Use

Average: 8.7

8.1

Meets Requirements

Average: 8.9

8.6

Customer Segment Breakdown

Small Business

92%

Mid Market

Enterprise

WhatConverts

8.6

Overall Usability Score

8.6

Usability Score Breakdown

Ease of Admin

Average: 8.8

9.7

Ease of Use

Average: 8.7

9.2

Meets Requirements

Average: 8.9

9.4

Customer Segment Breakdown

Small Business

87%

Mid Market

12%

Enterprise

ZoomInfo Operations

8.5

Overall Usability Score

8.5

Usability Score Breakdown

Ease of Admin

Average: 8.8

9.8

Ease of Use

Average: 8.7

9.1

Meets Requirements

Average: 8.9

9.0

Customer Segment Breakdown

Small Business

20%

Mid Market

66%

Enterprise

14%

ZoomInfo Marketing

8.5

Overall Usability Score

8.5

Usability Score Breakdown

Ease of Admin

Average: 8.8

9.0

Ease of Use

Average: 8.7

9.3

Meets Requirements

Average: 8.9

9.3

Customer Segment Breakdown

Small Business

34%

Mid Market

43%

Enterprise

22%

Koala

8.4

Overall Usability Score

8.4

Usability Score Breakdown

Ease of Admin

Average: 8.8

8.5

Ease of Use

Average: 8.7

9.8

Meets Requirements

Average: 8.9

9.7

Customer Segment Breakdown

Small Business

58%

Mid Market

35%

Enterprise

Zoho CRM

8.4

Overall Usability Score

8.4

Usability Score Breakdown

Ease of Admin

Average: 8.8

8.3

Ease of Use

Average: 8.7

8.6

Meets Requirements

Average: 8.9

8.9

Customer Segment Breakdown

Small Business

62%

Mid Market

32%

Enterprise

#10

Saleswings

8.3

Overall Usability Score

8.3

Usability Score Breakdown

Ease of Admin

Average: 8.8

8.8

Ease of Use

Average: 8.7

9.2

Meets Requirements

Average: 8.9

9.3

Customer Segment Breakdown

Small Business

32%

Mid Market

41%

Enterprise

26%

#11

LeadSquared Sales CRM

8.3

Overall Usability Score

8.3

Usability Score Breakdown

Ease of Admin

Average: 8.8

8.7

Ease of Use

Average: 8.7

8.9

Meets Requirements

Average: 8.9

8.7

Customer Segment Breakdown

Small Business

16%

Mid Market

55%

Enterprise

29%

#12

6sense Revenue Marketing

8.3

Overall Usability Score

8.3

Usability Score Breakdown

Ease of Admin

Average: 8.8

8.0

Ease of Use

Average: 8.7

8.1

Meets Requirements

Average: 8.9

8.3

Customer Segment Breakdown

Small Business

Mid Market

55%

Enterprise

37%

#13

Forwrd

8.1

Overall Usability Score

8.1

Usability Score Breakdown

Ease of Admin

Average: 8.8

9.3

Ease of Use

Average: 8.7

8.7

Meets Requirements

Average: 8.9

9.1

Customer Segment Breakdown

Small Business

16%

Mid Market

68%

Enterprise

16%

#14

Act-On

8.1

Overall Usability Score

8.1

Usability Score Breakdown

Ease of Admin

Average: 8.8

8.9

Ease of Use

Average: 8.7

8.6

Meets Requirements

Average: 8.9

8.8

Customer Segment Breakdown

Small Business

39%

Mid Market

49%

Enterprise

12%

#15

6sense Sales Intelligence

8.1

Overall Usability Score

8.1

Usability Score Breakdown

Ease of Admin

Average: 8.8

7.5

Ease of Use

Average: 8.7

7.8

Meets Requirements

Average: 8.9

7.6

Customer Segment Breakdown

Small Business

12%

Mid Market

52%

Enterprise

36%

#16

Ortto

7.9

Overall Usability Score

7.9

Usability Score Breakdown

Ease of Admin

Average: 8.8

8.6

Ease of Use

Average: 8.7

8.6

Meets Requirements

Average: 8.9

8.4

Customer Segment Breakdown

Small Business

70%

Mid Market

27%

Enterprise

#17

Freshsales

7.8

Overall Usability Score

7.8

Usability Score Breakdown

Ease of Admin

Average: 8.8

8.9

Ease of Use

Average: 8.7

8.6

Meets Requirements

Average: 8.9

8.2

Customer Segment Breakdown

Small Business

68%

Mid Market

27%

Enterprise

#18

Demandbase One

7.7

Overall Usability Score

7.7

Usability Score Breakdown

Ease of Admin

Average: 8.8

7.9

Ease of Use

Average: 8.7

8.0

Meets Requirements

Average: 8.9

8.8

Customer Segment Breakdown

Small Business

19%

Mid Market

49%

Enterprise

32%

#19

Salespanel

7.7

Overall Usability Score

7.7

Usability Score Breakdown

Ease of Admin

Average: 8.8

9.2

Ease of Use

Average: 8.7

8.5

Meets Requirements

Average: 8.9

8.9

Customer Segment Breakdown

Small Business

83%

Mid Market

13%

Enterprise

#20

MadKudu

7.6

Overall Usability Score

7.6

Usability Score Breakdown

Ease of Admin

Average: 8.8

9.5

Ease of Use

Average: 8.7

8.8

Meets Requirements

Average: 8.9

9.0

Customer Segment Breakdown

Small Business

15%

Mid Market

59%

Enterprise

26%