Thryv Reviews & Product Details

Thryv is an AI-powered marketing and sales platform built specifically for small businesses, helping you market smarter, sell more, and grow faster—all from one centralized solution. Designed to replace disconnected tools, Thryv combines essential business software into one easy-to-use platform. Now including Keap, Thryv delivers powerful CRM software, marketing automation, and sales management tools that help small businesses capture more leads, automate follow-ups, and increase repeat business. With built-in tools for lead management, email and SMS marketing, pipeline tracking, and customer relationship management, Thryv + Keap help teams stay organized and close more deals. From getting found online with digital marketing tools to managing customer relationships and automating sales workflows, Thryv + Keap simplify every stage of the customer journey. The result is a scalable, all-in-one CRM and marketing platform that helps small businesses save time, increase efficiency, and focus on what matters most—running and growing their business.

Product Website

Seller

Thryv

Discussions

Thryv Community

Languages Supported

English

Overview by

Mikalla Klassen

Pricing

Pricing provided by Thryv.

Thryv Marketing Center

Starting at $255.00

Per Month

View More Pricing Information

Thryv Integrations

(15)

Verified by Thryv

Thryv Media

Keap’s Automations builder empowers you to scale faster by automating personalized sales and marketing workflows, turning leads into customers with less effort and more impact.

Keap’s drag-and-drop sales pipeline lets you easily manage and automate your entire sales process, helping you move leads faster, close more deals, and track performance—all in one place.

Thryv Demo - Customer Relationship Management

Upgrade your contact list into a CRM with detailed insights and a customizable view of your leads and customers. Offer customers a personalized place to interact with your business so you can deliver an end-to-end client experience.

Communicate with your customers how they prefer, via text and email, while staying organized all from a single Inbox. Automatic follow-ups and reminders help you and your staff stay organized.

Keap CRM (Customer Relationship Management) helps streamline communication, centralize client data, and automate tasks to improve organization, efficiency, and customer service

Thryv + Keap Demo

Automation

CRM

Law Office of Robert P. Karwin Testimonial

Pool Builder Marketing Testimonial

Official Downloads

(5)

edit

Interactive Demo

edit

Try an interactive demo created by the software seller (right here on G2).

Try demo

G2 reviews are authentic and verified.

Here's how.

Pat C.

Operations Manager

Small-Business (50 or fewer emp.)

5/7/2026

"You need a serious revamp to your customer service team."

2.5/5

What do you like best about Thryv?

Easy to setup and use. Easy to customize. Review collected by and hosted on G2.com.

What do you dislike about Thryv?

Your customer service is the worst I've ever dealt with. They can't fix a problem to save their butts, and constantly asking for the same data (Screenshots) over and over to identify the problem, but never fix it.

Your accounting software is full of bugs, but your customer service team is NOT the right group of people to fix it. Your developers are... And they don't bother trying to fix the issues.

Let's not mention how your software is now blocking my ability to send out announcements because of a bounce rate? So because my clients have bad email addresses, I can't send messages to the clients that HAVE good email addresses?

We are seriously considering dumping your software for lack of support. Review collected by and hosted on G2.com.

Response from Steffie Bell of Thryv

edit

Thank you for taking the time to share your feedback. I’m glad to hear you found Thryv easy to set up, use, and customize, but I’m very sorry to hear about the frustration you’ve experienced with support and ongoing issues.

Your feedback is valuable because experiences like this help highlight where improvements are needed across both support processes and product functionality. I’d really appreciate the opportunity to look into this further and help review your account with the appropriate teams.

If you’re open to it, please reach out to me directly at steffie.bell@thryv.com so I can locate your account and personally help escalate your concerns for further review.

Thank you again for being candid in your review and for your partnership.

John B.

Lead programmer

Small-Business (50 or fewer emp.)

4/27/2021

"The Thryv/Keap Incodent"

4/5

What do you like best about Thryv?

Thryv has recently acquired Keap. While Keap has been a force in the small to medium business space, the merger has created some uncertainty. Keap is still continuing on and remains it's functionally the same 'self' but as a developer, I'm seeing many ask what it's future holds. But this merger creates greater stability for Keap and Thryv is working hard to make the pair a better service. Review collected by and hosted on G2.com.

What do you dislike about Thryv?

It seems that the appreciation and attention to developer community has been a bit dialed down. Developers, especially those that focus on integrations, only can make thryv/keap more useful and accessible to their customers and investing in the developer community can only help drive more sales. Review collected by and hosted on G2.com.

Response from Ava Wiebe of Thryv

edit

Hi John,

Thank you for taking the time to leave a review. We're glad to hear that you find Keap's integration features seamless and beneficial.

I will share your feedback on affiliate details with my team so we can work to create better experiences for our customers.

Sebastian P.

IT Consultant

Information Services

Small-Business (50 or fewer emp.)

11/5/2020

"Powerful marketing automation but expensive"

3/5

What do you like best about Thryv?

The UI has improved significantly. I also like all the new tools they introduced, but the price is way too high compared other alternatives Review collected by and hosted on G2.com.

What do you dislike about Thryv?

Provide better pricing. The pricing model of paying per user license and contacts list limits Review collected by and hosted on G2.com.

Recommendations to others considering Thryv:

Be mindful it's a lot to set up because it offers so much more than other CRMs. Pro tip: The Marketing Settings recommends to add DKIM to the records of the domain you'll be using to send marketing emails, but please contact your hosting company to help you set up an SPF record and possibly DMARC records, this will improve your email deliverability significantly! Review collected by and hosted on G2.com.

What problems is Thryv solving and how is that benefiting you?

The interface update for the My Day page looks good but has many issues that are affecting the sales people's performance. We're working with our account manager and tech support to get them to fix it. Review collected by and hosted on G2.com.

Response from Steffie Bell of Thryv

edit

Thanks so much for taking the time to update your review, Sebastian.

I’m glad to hear you’ve noticed the improvements to the interface and all of the new tools we’ve rolled out. We know pricing is an important part of the decision making process and we always want to make sure you feel the value matches your investment. We’re continuing to evaluate our pricing structure and your feedback helps guide those conversations.

On the setup side, you’re right that Thryv does a lot more than a traditional CRM, so it can feel like a big lift at first. I love that you shared helpful tips about DKIM, SPF, and DMARC because those really do make a difference with deliverability. Great callout!

Thanks for working with your account manager and our support team to sort through those issues with My Day. We’re here to help until everything feels smooth for your sales team.

If there’s anything you want me to look at personally or if you’d like help optimizing features for your workflow, I’m here for you. Thanks again for sticking with us and for helping us get better.

Brittany O.

Small-Business (50 or fewer emp.)

5/5/2026

"Automates Our Marketing, Easy Setup"

5/5

What do you like best about Thryv?

I like the routine meetings that ensure everything is working properly. These meetings help me to make sure that all social media posts are going out properly and that emails are getting the correct responses. I also found the initial setup of Thryv to be really easy. Review collected by and hosted on G2.com.

What do you dislike about Thryv?

The domain email could be improved. It's not recognized as a secure site and it's always hard to get into. Review collected by and hosted on G2.com.

Response from Steffie Bell of Thryv

edit

Thank you so much for your feedback and for sharing your experience with Thryv, Brittany! We’re thrilled to hear the onboarding process felt easy and that the routine meetings have helped keep your marketing running smoothly. Staying connected with our clients and making sure your social posts and email responses are performing properly is something we truly value.

We also appreciate you calling out the challenges you’ve experienced with the domain email security and login process. Feedback like this is incredibly helpful, and I’ve shared it with our team as we continue working to improve the overall experience.

Thanks again for trusting Thryv to support your business growth!

sierra s.

Small-Business (50 or fewer emp.)

3/23/2021

"This software is amazing "

4.5/5

What do you like best about Thryv?

I love the new features this software is essential for my business Review collected by and hosted on G2.com.

What do you dislike about Thryv?

Figuring out how to work faster / load properly Review collected by and hosted on G2.com.

Recommendations to others considering Thryv:

I always recommend this software because of the amount of features they have and the level of support they give. I have yet to find another software that has the amount of support that Thryv does. Review collected by and hosted on G2.com.

What problems is Thryv solving and how is that benefiting you?

My personal life with my family and friends was taking a huge toll scheduling everything myself. I struggled for years to find a software that had the features that I wanted so when I found this it has made my life 100% easier Review collected by and hosted on G2.com.

Response from Gabe Vasquez of Thryv

edit

Hi Sierra, this is one of the highest compliments we could receive. Not only is our goal to provide your business with the tools to succeed but also to give you time back in your day to spend with the people that are important to you. If you ever need assistance, please let us know! - Gabe

Daniel Q.

Oral and Maxillofacial Surgeon

Small-Business (50 or fewer emp.)

4/15/2026

"Waste of Time"

0.5/5

What do you like best about Thryv?

For a technology feature company, they are not very helpful Review collected by and hosted on G2.com.

What do you dislike about Thryv?

As a long time customer dating back to YP, Thryv customer service has steadily gone downhill Review collected by and hosted on G2.com.

Response from Steffie Bell of Thryv

edit

Hi there, I really appreciate you sharing this, especially as a long-time customer. I took a look at your account and don’t see any active tickets or open issues, so I’d love to connect directly to better understand what’s been going on and help. Please feel free to reach out to me at steffie.bell@thryv.com and I’ll take a closer look and help get things moving in the right direction.

Amber J.

Outsourcing Advisor

Mid-Market (51-1000 emp.)

9/9/2025

"great program"

5/5

What do you like best about Thryv?

What I like best about Keap is how it brings everything together in one place—CRM, email marketing, automation, and payments. The automation workflows are incredibly powerful yet easy to set up, which saves me hours each week. I especially appreciate how simple it is to track leads, follow up automatically, and move contacts through different pipelines without anything slipping through the cracks.

The integration between contact records and email sequences is seamless, so I can personalize communication at scale while still making each client feel valued. For a small business owner, the all-in-one approach means I don’t need to juggle five different tools it’s all right there in Keap. Review collected by and hosted on G2.com.

What do you dislike about Thryv?

Keap is powerful, but the learning curve can feel steep at first—especially if you’re new to automation or CRMs. Some of the features are tucked away and take time to fully understand, so it can feel overwhelming until you get used to the system. The price point is also higher than some competitors, which may be tough for very small businesses or solopreneurs. That said, once you’re past the initial setup and training, it becomes much easier to use and the value starts to outweigh the challenges. Review collected by and hosted on G2.com.

What problems is Thryv solving and how is that benefiting you?

Keap has helped me solve the problem of managing leads and follow-ups without letting opportunities slip through the cracks. Before, I was juggling separate tools for CRM, email marketing, and payments, and it was easy to lose track. Now, everything is automated—new leads are captured, tagged, and placed into the right nurture sequence instantly.

This saves me hours each week, reduces manual errors, and ensures every client feels seen and followed up with. The ability to track pipelines, automate reminders, and accept payments in the same platform has made my business far more organized and scalable. Review collected by and hosted on G2.com.

Response from Alex At Keap of Thryv

edit

Thank you so much for sharing this thoughtful feedback! We love hearing how Keap is helping you streamline your business and save valuable time each week. It’s great to know that the automation workflows and seamless CRM-to-email integration are making it easier to nurture leads and build stronger client relationships.

We also appreciate your honesty about the learning curve and pricing. We know that diving into automation can feel like a lot at first, but we’re glad you’ve found the long-term value once everything is set up. Our team is always working to make onboarding smoother, and your feedback helps us keep improving.

We’re so glad Keap is helping you stay organized, automate key tasks, and scale your business with less stress. Thanks again for being part of the Keap community!

Deepak M.

IT Manager

Mid-Market (51-1000 emp.)

4/16/2026

"Effortless Automation and Seamless Integration"

5/5

What do you like best about Thryv?

I like Thryv for its deliverability, automation, and user interface. It makes navigation easy, ensures better inbox placement, and reduces the need for manual input. These features are really helpful in automating my sales campaigns and reaching out to T1 clients effectively. Review collected by and hosted on G2.com.

What do you dislike about Thryv?

No issue as of now Review collected by and hosted on G2.com.

Response from Steffie Bell of Thryv

edit

Thank you so much for sharing this, I really appreciate you calling out automation, deliverability, and ease of use. That’s exactly what we aim to deliver, making it simpler to stay consistent with outreach while saving you time.

It’s great to hear Thryv is helping you streamline your sales campaigns and connect with your T1 clients more effectively.

If you ever want to take things a step further or explore additional ways to optimize your setup, we're always here to help 😊

Anshu Y.

Sr. Data Analyst

Mid-Market (51-1000 emp.)

10/2/2025

"Keap is an AWESOME contact management app."

5/5

What do you like best about Thryv?

We have been using Keap for quite a long time, and it has delivered good results in generating and managing leads. It has also helped us keep track of our leads, many of whom eventually become clients. Additionally, Keap provides regular reminders to connect with our contacts. Review collected by and hosted on G2.com.

What do you dislike about Thryv?

Keap is a great app for managing contracts and appointments. However, there is room for improvement in its user experience, UI design, and security features. Review collected by and hosted on G2.com.

What problems is Thryv solving and how is that benefiting you?

Keap has been instrumental in our success by offering excellent support in customer service, onboarding new customers, sending regular reminders, and managing appointment schedules. With Keap, we are able to handle everything in one place, which saves us both time and effort. This has truly helped us maintain continuity and foster cooperation with our leads, customers, and clients. Review collected by and hosted on G2.com.

Response from Steffie Bell of Thryv

edit

Thanks for sharing your experience, Anshu! We’re glad to hear you’ve had success using Keap. Thryv and Keap work seamlessly together to help businesses manage contacts, leads, and appointments all in one place, with the added support of our dedicated client success team.

We appreciate your feedback and are excited to keep helping your business grow!

— Your Thryv Team

Rae C.

Copywriter and Communications Strategist

Small-Business (50 or fewer emp.)

10/19/2021

"With analytic functions added, Thryv would be perfect for small businesses"

4/5

What do you like best about Thryv?

Since acquiring Keap, Thryv has made some helpful upgrades to small functionalities within the email marketing and automations. Things are a bit more user-friendly and emails are more customizable. We've also found that more of our tech-stack integrates well with Keap now. Review collected by and hosted on G2.com.

What do you dislike about Thryv?

This CRM needs to make it easier to acquire useful analytics to improve marketing and webpages. They began building some tools for a while, then abruptly removed them. Until there is support for easily running analytics reports from Thryv, I can't rate them higher. Review collected by and hosted on G2.com.

Response from Steffie Bell of Thryv

edit

Thank you for the thoughtful feedback. I’m really glad to hear the recent updates to email marketing and automations have made things more user friendly and customizable for you. I completely understand the need for stronger, easier to access analytics. That kind of insight matters when you’re trying to grow. I appreciate you calling it out, and I’m always here if you’d like help exploring reporting options or sharing specific feedback I can pass along.