WhatConverts Reviews & Product Details

As a Google Ads consultant working with European companies, WhatConverts has become an essential tool for my work. It allows me to clearly demonstrate the value of my work to clients, allowing me to track leads, whether they come from Google Ads or SEO. I use WhatConverts on a daily basis, it is easy and intuitive, plus the support is exceptional. Review collected by and hosted on G2.com.

I have had the occasional suggestion for new features or changes, and I was happy to see some of those suggestions acknowledged and even integrated. This responsiveness gives me hope that the platform will continue to evolve. Review collected by and hosted on G2.com.

The tracking framework and overall structure are really well built. The UX is excellent, and everything is easy to understand and view at a glance. Overall, the integration experience is very good, but there are a few recurring issues that can be quite challenging.

One example is form tracking. Tracking forms inside iframes can be difficult, and the automatic form detection that scans a website after you paste the URL often fails to detect forms correctly.

Another issue I'm facing involves a client where both Shopify and Jobber are integrated. I'm seeing a lot of duplicate leads that shouldn't be marked as duplicates. For example, a user may first come through a Google Ads campaign and later schedule an appointment. Since that person's information already exists in the system, the appointment is flagged as a duplicate lead. The same can happen when someone who previously became a lead later makes a purchase through Shopify. This affects the accuracy of our data and, more importantly, could impact the optimization feedback being sent back to the ad platforms.

I also run into limitations with custom fields. At the moment, I can only create text fields for values such as sales revenue. Even if the field contains only numbers, it is still treated as text rather than a numeric value. This creates significant reporting challenges, especially in Looker Studio, where I need to aggregate and segment revenue from different sources, such as appointments and Shopify purchases. Because those values aren't recognized as numeric, reporting becomes much more complicated than it should be. Overall, the integration experience is very good, but there are a few recurring issues that can be quite challenging. Review collected by and hosted on G2.com.

1 - It’s difficult to reach live support. Most of the time, I just see an “offline chat” status.

2 - Once a ticket is opened, the support is usually great, but it really depends on the person. Some would rather send a tutorial than actually help with the issue.

3 - I feel like they purposely undermine the tool’s capabilities so you’ll subscribe to the lead intelligence plan, which is overwhelmingly expensive.

4 - You can’t choose specific tracking numbers based on the client’s region.

5 - There are absolutely no AI tools inside the platform. Review collected by and hosted on G2.com.

asimhanjra@gmail.com

It’s a complete tracking solution: tracking, attribution, APIs, and—most importantly—integrations with GA4, Google Ads, and Facebook, which make our system a solid tracking stack. When it comes to revenue tracking, the reports and data are exactly what we need for pricing decisions, revenue visibility, and ROI.

I really love WhatConverts support. It’s one of the few support teams that consistently gives me a solution or fix quickly, and they’re reliable enough that I even remember their names.

The management interface is also helpful, because I can create views and reports tailored to what different people want to see. On top of that, the WhatConverts backend is always up and performs up to the mark. Overall, it’s a complete tracking-stack partner for us. Review collected by and hosted on G2.com.

till today nothing comes in mind what i do not like about whatconverts. Review collected by and hosted on G2.com.

I thought it was really simple to set up, results and the experience have been great, the team were super helpful and it's cheaper than callrail Review collected by and hosted on G2.com.

There's been nothing really so far. I guess a few extra phone numbers on my package would be good. The call transcripts can be poor enough sometimes Review collected by and hosted on G2.com.

The service task involves ensuring seamless integration of WhatConverts with existing marketing tools, providing proactive support, and exploring new communication channels for lead qualification. Review collected by and hosted on G2.com.

Aside from the fact that the tooling just really does what it needs to do very smoothly and easily, the support department is really what makes me feel even more loyal to them than I already do. They not only help with answering, but are proactive with just implementing and testing whenever necessary. Review collected by and hosted on G2.com.

The support team's response times are very fast, which was very helpful to the time-critical account migration I needed to accomplish. They answered all my questions clearly, leaving me stress-free. Review collected by and hosted on G2.com.

Although the time is still brief, I don't have a gripe or bad experience to report on. Review collected by and hosted on G2.com.

I use WhatConverts to track how many calls we get, how many get answered, who is calling, B2B versus B2C, and where the bottlenecks are. The customer support is outstanding. They help us every step of the way, proactively help us get the most out of the software, and are very professional. They’ll jump on a Zoom call to help get it set up. The initial setup was very easy. Review collected by and hosted on G2.com.

I’d like a better integration with Shopify that tells me how many calls lead to orders. Review collected by and hosted on G2.com.

The platform has kept getting better without ever getting in our way. Lead scoring and the ability to slice leads by source, campaign, and keyword continue to be the features we lean on most. Reliability is still excellent. We rarely think about whether tracking is working, which is exactly what you want from a tool like this. And support has stayed genuinely responsive, which is rarer than it should be as companies grow. Review collected by and hosted on G2.com.

My main wish is still deeper CRM-style functionality wuth pipeline stages, follow-up tracking, and automation that would let a smaller team manage leads end to end without bolting on a second tool. WhatConverts has never claimed to be a CRM, so this is more of a wish list item than a complaint. Beyond that, potentially email and marketing automation features. Review collected by and hosted on G2.com.

The multiple solutions track not only across multiple channels, like organic, GBP, or paid ads, but also with great attribution models that I would stack up against any others. That and it allows us to provide multiple solutions, including tracking calls, forms, chats, transactions, and more. Their support team is always available to help, even on calls when needed. They provide answers, solutions, recommendations, and options. They are overall a great partner to work with. Review collected by and hosted on G2.com.

We have liked everything offered thus far. If anything, at times the challenge falls more on the client's end, and getting them to enter lead values. Review collected by and hosted on G2.com.

Support has been fantastic. Native integrations to ad platforms were also easy to setup. Review collected by and hosted on G2.com.

As with all setups, there are parts of a tool you need and others you don't. We are not using WhatConverts as a CRM, so we're mostly interested in the ROI calculations. That means there is likely some value that we're not squeezing. Review collected by and hosted on G2.com.