Lead Scoring reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.
Products classified in the overall Lead Scoring category are similar in many regards and help companies of all sizes solve their business problems. However, small business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Small Business Lead Scoring to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Small Business Lead Scoring category.
In addition to qualifying for inclusion in the Lead Scoring Software category, to qualify for inclusion in the Small Business Lead Scoring Software category, a product must have at least 10 reviews left by a reviewer from a small business.
ActiveCampaign's category-defining Customer Experience Automation (CXA) Platform helps over 130,000 businesses in 170 countries meaningfully engage with their customers. The platform gives businesses of all sizes access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful segmentation and personalization across social, email, messaging, chat, and text. Over 70% of ActiveCampaign's customers use its 300+ integrations inclu
VanillaSoft, the industry’s most successful sales engagement platform, helps sales development teams engage over 15,000,000 contacts every month. Used standalone, or in combination with existing traditional CRM systems, VanillaSoft empowers sales reps to respond to new leads within seconds, interact with leads more consistently, across more channels, and generate more qualified sales opportunities. Globally, thousands of users employ VanillaSoft’s queue-based sales engine and intellective routin
Velocify® is the leading sales acceleration platform. The company helps more than 1,500 sales teams sell more by bringing speed and control to the entire sales process. Velocify helps sales teams prospect with more precision, accelerate lead engagement, and implement optimized workflows, ultimately helping sales teams find and convert more leads. Core features include: • Lead Capture and De-Dupe • Configurable Lead Scoring • Flexible Lead Distribution • Continuous Activity Prioritization • O
Infer’s predictive lead scoring platform leverages the power of predictive analytics and hands-on data science to help you determine who your ideal buyers are, understand their purchasing behavior and stop wasting time on leads that will never convert. Infer analyzes the data collected in your CRM, your marketing automation systems and Infer's massive database of company information to find the prospects who are most likely to buy and are the best fit for your company. It computes precise score
Lead scoring software is used by companies to evaluate the sale potential of each business lead or opportunity. By using this type of software, companies create scales and benchmarks to rank prospects against. Lead scoring software helps teams focus on lead opportunities that are most likely to convert into sales, thus saving time. Driving focus on high-potential leads help salespeople save the time they would have spent on less valuable leads, and with that time they are enabled to craft better messaging when approaching customers with higher probability to close.
Lead scoring software assigns values or numerical "points" to each lead a business generates. Leads can be scored on multiple attributes, including the professional information they have submitted to a company and how they have engaged with a website and brand across the internet. This process helps sales and marketing teams prioritize leads, respond to them effectively, and increase the rate at which those leads become customers.
Key Benefits of Lead Scoring Software
Organizations use lead scoring software because it is a key component in an efficient marketing and sales process. By assigning scores to leads, companies determine which leads are ready to send directly to sales and which leads still need to be developed by the marketing team. This practice not only provides sales teams with better-qualified leads but also streamlines communication between the two departments. Further reasons businesses use lead scoring software are noted below:
Analysis — Lead scoring software analyzes which leads should be prioritized and then accelerates them up the sales pipeline. The software also matches and assigns leads to the correct sales representative and aligns lead scores with predefined lead distribution criteria.
Scoring management — Lead scoring software reports on and analyzes lead scores to determine the conversion rate of lead opportunities, and aligns lead scores and strategy with existing sales operations.
Attribution — This type of software syncs lead data within the sales database for consistency and accuracy, and provides analysis on lead scores, funnel insights, and both open and closed opportunities.
Integration — Lead scoring software integrates with lead capture and lead intelligence tools to discover leads, as well as customer relationship management (CRM) or marketing automation tools to contextualize lead data.
Lead scoring software is mostly used by sales and marketing teams. The most important and relevant reasons for these teams using this software are given below:
Sales managers — Lead scoring software allows sales managers and sales teams to measure leads and focus only on the strong or warm leads that produce sales and revenue. This, in turn, helps to maximize conversion rates and shorten sales cycles.
Marketing teams — Marketing teams use lead scoring software to increase marketing qualified leads (MQL) and sales accepted leads (SAL) conversion rates, which could result in more revenue through increased sales. All departments within a company are expected to take on more revenue responsibility and marketing departments get value from this software by chasing only viable leads, which in turn saves time and money.
Finance teams — Finance teams use lead scoring software to track and analyze metrics in regards to sales efficiency, conversion rates, and sales cycles. The more efficient the sales cycle is, the more cost savings a company realizes, and vice versa. Tracking the amount of time and money lost on subpar or premature leads allows an organization to make forecasts and adjustments to minimize these risks in the future.
There are two main types of this software: predictive and rules-based lead scoring software. More information about both types are listed below:
Predictive lead scoring software — Predictive lead scoring software is the most common type of lead scoring software. This type of scoring relies on a predictive model, as well as machine learning and complex algorithms, to identify which leads are best for a company to pursue. These models use external data points, such as demographics, employee count, job openings, web presence, etc., along with historical data and any interactions the lead prospect previously had with the company, to create a more accurate and informed score. The software also creates a predictive model, often using data from a CRM or marketing platform to pinpoint any behaviors and characteristics closed or won accounts share.
Rules-based lead scoring software — Rules-based lead scoring software is a more traditional type of scoring and is usually standard in most marketing automation platforms. It assigns a numeric value to attitudes, characteristics, and behaviors of a prospect, which are defined by a company’s marketing team, although input from sales is common. The intent is that these scores increase the quality of leads that are passed to sales.
There are several features included in lead scoring software that benefits marketing, finance, sales, and the company as a whole. The most important features are further discussed below:
Import and export data — This feature provides options to easily import and export data to and from multiple file types, such as PDFs, spreadsheets, text files, and more.
Integration — Lead scoring software integrates with marketing and sales software, as well as lead intelligence and advanced analytics platforms.
Comparisons — This software feature assists in comparing lead scores to company benchmarks, while providing reporting and analysis that sales teams use to determine which opportunities to follow, and more importantly, which to avoid.
Scoring — Scoring features use criteria such as revenue, budget, and company size to assign score to leads.
Rankings — Lead scoring software contains functionality to create and manage ranking scales for leads based on company objectives and their market position.