Best Enterprise Lead Scoring Software

How Many Lead Scoring Software Products Does G2 Track?

Total Products under this Category: 150

Category Stats (Nov 2026)

  • Average Rating: 4.48/5 (↑0.01 vs Oct 2026) The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Evergrowth (+1.33%) - Among all products in this category, Evergrowth recorded the largest rating increase compared to last month

Last updated: November 10, 2026

How Does G2 Rank Lead Scoring Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 83,100+ Authentic Reviews
  • 150+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Lead Scoring Software

G2 Grid® for Lead Scoring Software plotting products by satisfaction and market presence

Highlighted products: Salesforce Sales Cloud, 6sense Revenue Marketing, 6sense Sales Intelligence, D&B Rev.Up ABX, GTM Studio - Powered by ZoomInfo, Leadspace, Act-On, and LeadSquared Sales CRM.

Underlying data: [Grid® JSON](https://www.g2.com/categories/lead-scoring/grids.json?focus%5B%5D=agentforce-sales-formerly-salesforce-sales-cloud&focus%5B%5D=6sense-revenue-marketing&focus%5B%5D=6sense-sales&focus%5B%5D=dnbrevupabx&focus%5B%5D=gtm-studio-powered-by-zoominfo&focus%5B%5D=leadspace&focus%5B%5D=act-on&focus%5B%5D=leadsquared-sales-crm&segment=enterprise)

Salesforce Sales Cloud

Accelerate revenue from pipeline to paycheck with Salesforce Sales Cloud - your complete growth platform that brings together the power of humans with agents at every step of the sales cycle. Boost productivity with automation and drive revenue with an integrated growth platform. The future of sales is here, and with Agentforce, we’re helping teams unlock their full potential - making them limitless. Build Pipeline Faster with AI Agents: Sales Agents Sales AI Sales Engagement Sales Programs Buyer Engagement Accelerate Productivity with Automation: Sales Data Sales Analytics Sales Team Productivity Revenue Intelligence Drive Revenue on an Integrated Platform: Revenue Lifecycle Management and CPQ Sales Performance Management Partner Relationship Management

Average Rating: 4.4/5.0

Total Reviews: 26,319

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How Do G2 Users Rate Salesforce Sales Cloud?

  • Analysis: 8.6/10 (Category avg: 8.4/10)
  • Conversion Viability: 8.5/10 (Category avg: 8.2/10)
  • Lead Opportunity: 8.9/10 (Category avg: 8.9/10)
  • Has the product been a good partner in doing business?: 8.4/10 (Category avg: 9.1/10)

Who Is the Company Behind Salesforce Sales Cloud?

  • Seller: Salesforce
  • Company Website:
  • Year Founded: 1999
  • HQ Location: San Francisco, CA
  • LinkedIn® Page: www.linkedin.com
    89,711 employees on LinkedIn®
  • Ownership: NYSE:CRM

Who Uses This Product?

  • Who Uses This: Account Executive, Account Manager
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 45% Medium, 34% Large

What Do G2 Reviewers Say About Salesforce Sales Cloud?

AI-generated summary from verified user reviews

Pros
  • Users find it intuitive and easy to navigate, helping sales teams handle daily tasks with less effort.
  • Users value time savings and efficiency, reducing repetitive work and freeing sales teams to focus on selling and customers.
  • Users value the flexible customization that lets them tailor workflows, fields, and sales processes to fit their business needs.
  • Users value the smooth integrations with Salesforce products, third-party apps, and business systems, connecting tools and data across platforms.
  • Users value its broad, ready-to-use CRM features, which cover essential sales needs and support business operations.
Cons
  • Users find the pricing high, with licensing, add-ons, and scaling increasing costs, especially for smaller teams.
  • Users find the learning curve steep, especially for new and less-technical users.
  • Users find the interface cluttered, clunky, and often unintuitive to navigate.
  • Users say initial setup and implementation can be complex and time-consuming, sometimes requiring outside help.
  • Users find the platform complex and overwhelming, especially when learning or configuring workflows.

What Are Recent G2 Reviews of Salesforce Sales Cloud?

What Are G2 Users Discussing About Salesforce Sales Cloud?

6sense Revenue Marketing

6sense Revenue Marketing is a B2B revenue marketing and account-based go-to-market (GTM) platform that helps marketing and revenue teams identify in-market accounts, prioritize buying groups, and execute coordinated engagement across digital channels using buyer intent and predictive analytics. The platform is built for B2B organizations with long sales cycles and multi-stakeholder buying processes. Typical users included CMOs, demand generation leaders, ABM managers, marketing operations teams, and revenue operations leaders. 6sense Revenue Marketing is commonly evaluated alongside ABM platforms, buyer intent data providers, and revenue intelligence solutions, but is designed to function as a centralized decision and orchestration layer within the broader go-to-market technology stack. 6sense Revenue Marketing aggregates and analyzes large volumes of first-party and third-party data, including buyer intent signals, website engagement, CRM and marketing automation platform data, firmographics, and technographics. AI-driven models asses account fit, buying stage, engagement behavior, and momentum to determine which accounts are actively researching solutions and how close they are to a purchase decision. These insights are continuously updated, allowing marketers to move beyond static lead scoring and rule-based segmentation. The platform embeds intelligence directly into campaign execution through automated workflows that connect advertising platforms, marketing automation platforms, web experiences, and sales engagement tools. Marketing teams can create dynamic audiences, trigger multi-channel campaigns, and adapt messaging and timing based on real-time buyer behavior. AI-powered agents assist with tasks such as personalized outreach, inbound follow-up, and campaign activation, helping teams scale execution while reducing manual effort. Key capabilities of 6sense Revenue Marketing include: -Buyer intent data and predictive analytics for identifying in-market accounts -Account- and buying-group-level prioritization and segmentation -Automated audience activations across advertising, email, web, and sales tools -Workflow orchestration integrated with CRM and marketing automation platforms -Reporting focused on account engagement, pipeline influence, and revenue impact Common use cases include account-based marketing (ABM/ABX), intent-based demand generation, inbound lead follow-up, pipeline acceleration, and marketing and sales alignment around shared account qualification models. 6sense Revenue Marketing is designed to support revenue-focused marketing execution rather than lead volume optimization. By aligning buyer intent data, predictive prioritization, and cross-channel activation in a single platform, it helps organizations measure marketing effectiveness based on account progression and pipeline contribution instead of surface-level engagement metrics.

Average Rating: 4.2/5.0

Total Reviews: 1,573

How Do G2 Users Rate 6sense Revenue Marketing?

  • Analysis: 7.8/10 (Category avg: 8.4/10)
  • Conversion Viability: 7.7/10 (Category avg: 8.2/10)
  • Lead Opportunity: 7.9/10 (Category avg: 8.9/10)
  • Has the product been a good partner in doing business?: 8.8/10 (Category avg: 9.1/10)

Who Is the Company Behind 6sense Revenue Marketing?

  • Seller: 6sense
  • Company Website:
  • Year Founded: 2013
  • HQ Location: San Francisco, CA
  • LinkedIn® Page: www.linkedin.com
    1,651 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Account Executive, Sales Development Representative
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 51% Medium, 37% Large

What Do G2 Reviewers Say About 6sense Revenue Marketing?

AI-generated summary from verified user reviews

Pros
  • Users value the ability to uncover in-market accounts with precision, enhancing targeted marketing and sales alignment.
  • Users appreciate the ease of use of 6sense Revenue Marketing, noting the simple and straightforward initial setup.
  • Users value the deep visibility into buyer intent with 6sense, enhancing targeting and aligning marketing efforts effectively.
  • Users value the ability to uncover in-market accounts with precision, enhancing targeted marketing efforts effectively.
  • Users value the clear visibility into buyer intent, enabling targeted ads and strategic outreach at the right time.
Cons
  • Users experience a steep learning curve with 6sense, finding guidance and client support insufficient and frustrating.
  • Users find the learning curve steep, often experiencing frustration and limitations with the product's model and guidance.
  • Users find 6sense Revenue Marketing's learning difficulty frustrating, as guidance from support is often insufficient.
  • Users find the complexity of 6sense Revenue Marketing's setup and slow performance frustrating, impacting overall productivity.
  • Users express frustration over missing features, resulting in limitations in insights and an inefficient user experience.

What Are Recent G2 Reviews of 6sense Revenue Marketing?

6sense Sales Intelligence

6sense Sales Intelligence is an AI‑powered revenue technology solution designed to help B2B sales teams identify in‑market accounts, understand buyer intent, and engage prospects with the right message at exactly the right moment. Positioned as part of the broader 6sense Revenue AI platform, it equips sellers with deep data, predictive insights, and automated workflows that dramatically improve pipeline quality and conversion efficiency. Drawing on trillions of buyer signals collected daily, 6sense analyzes intent behavior, firmographics, technographics, and engagement patterns to surface the accounts most ready to buy and the actions sellers should take to influence their journey. At the core of the platform is robust access to company and contact intelligence. Sales Intelligence provides enriched profiles, including verified emails, phone numbers, and detailed account attributes. Users can employ tools like Company & People Search, List Builder, and Sales Alerts to quickly zero in on high‑value opportunities. The platform’s credit‑based system allows teams to unlock and export relevant data as needed, making it scalable for sales organizations of different sizes and operational models. Where 6sense differentiates itself is in its predictive capabilities. Using its proprietary 6AI engine, the platform scores and prioritizes accounts based on buying stage, behavioral intent, and likelihood to convert. This predictive modeling helps sellers focus efforts where they matter most, reducing time spent on unqualified outreach. The solution also embeds intelligence directly into seller workflows through features like Sales Copilot, intelligent workflows, and AI‑recommended actions, ensuring sales teams receive contextually relevant insights without switching tools. Sales teams benefit from seamless integrations with leading CRMs, sales engagement platforms, and marketing automation tools, enabling smooth activation across channels. Real‑time buying signals and automated alerts help sellers engage prospects earlier in the journey—often before competitors even realize a deal is forming. This proactive engagement model is reinforced by detailed reporting and dashboards, providing clear visibility into account progression and revenue impact. Overall, 6sense Sales Intelligence empowers revenue teams to move beyond traditional lead‑based approaches and embrace a more efficient, account‑centric strategy. With deep data, advanced AI, and automated decisioning, it transforms how sellers prioritize outreach, personalize engagement, and accelerate deals—ultimately helping organizations win more opportunities with less manual effort.

Average Rating: 4.0/5.0

Total Reviews: 1,147

How Do G2 Users Rate 6sense Sales Intelligence?

  • Analysis: 7.3/10 (Category avg: 8.4/10)
  • Conversion Viability: 7.1/10 (Category avg: 8.2/10)
  • Lead Opportunity: 7.3/10 (Category avg: 8.9/10)
  • Has the product been a good partner in doing business?: 8.6/10 (Category avg: 9.1/10)

Who Is the Company Behind 6sense Sales Intelligence?

  • Seller: 6sense
  • Company Website:
  • Year Founded: 2013
  • HQ Location: San Francisco, CA
  • LinkedIn® Page: www.linkedin.com
    1,651 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Account Executive, Sales Development Representative
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 48% Medium, 36% Large

What Do G2 Reviewers Say About 6sense Sales Intelligence?

AI-generated summary from verified user reviews

Pros
  • Users value the accurate targeting capabilities of 6sense Sales Intelligence, enhancing their approach and insights in lead generation.
  • Users appreciate the accurate targeting with intent data, enabling focused outreach and better understanding of account journeys.
  • Users value the accurate targeting of 6sense Sales Intelligence, enhancing their ability to engage potential buyers effectively.
  • Users value the effective prospecting capabilities of 6sense, enabling targeted outreach and contact identification for sales efforts.
  • Users appreciate the ease of use of 6sense Sales Intelligence, enabling quick setup and effortless access to insights.
Cons
  • Users find the inaccurate data of 6sense Sales Intelligence concerning, impacting trust in the platform's insights.
  • Users express concerns about data quality in 6sense, noting accuracy issues and the need for better email information.
  • Users experience accuracy issues with 6sense Sales Intelligence, requiring manual verification for contact data and reporting.
  • Users find the learning curve steep with 6sense Sales Intelligence, requiring training to fully leverage its capabilities.
  • Users face issues with lead quality, experiencing invalid leads and inaccurate contact information in 6sense.

What Are Recent G2 Reviews of 6sense Sales Intelligence?

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D&B Rev.Up ABX

D&B Rev.Up ABX is an open RevTech platform designed to help marketing and sales teams grown revenue by consolidating accounts, contacts, campaigns, and sales plays. With D&B Rev.Up ABX, you get the power to: •Learn: with a full view of buyers and customers, better understand their behavior, their journeys, and when they're likely to buy •Target: With AI-driven insights, prioritize the audiences most likely to buy - or customers at risk of leaving •Engage: Turn on and run personalized, data-backed campaigns in the channels where your buyers and customers are most likely to respond •Win: Uncover all of the points in your buyers' journeys where they're likely to engage to help your team reach them at the right times - and get through the door first

Average Rating: 4.4/5.0

Total Reviews: 108

How Do G2 Users Rate D&B Rev.Up ABX?

  • Analysis: 9.0/10 (Category avg: 8.4/10)
  • Conversion Viability: 8.2/10 (Category avg: 8.2/10)
  • Lead Opportunity: 8.8/10 (Category avg: 8.9/10)
  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 9.1/10)

Who Is the Company Behind D&B Rev.Up ABX?

  • Seller: Dun & Bradstreet
  • HQ Location: Jacksonville, FL
  • LinkedIn® Page: www.linkedin.com
    5,735 employees on LinkedIn®
  • Ownership: NYSE: DNB
  • Total Revenue (USD mm): $1,738

Who Uses This Product?

  • Top Industries: Information Technology and Services, Computer Software
  • Company Size: 41% Medium, 32% Small

What Do G2 Reviewers Say About D&B Rev.Up ABX?

AI-generated summary from verified user reviews

Pros
  • Users value the comprehensive analytics of D&B Rev.Up ABX, enhancing targeting and insights for marketing strategies.
  • Users value the effective audience targeting capabilities of D&B Rev.Up ABX, enhancing marketing personalization and campaign success.
  • Users value the data accuracy of D&B Rev.Up ABX, enhancing their marketing effectiveness through reliable insights.
  • Users value the rich business insights from D&B Rev.Up ABX, enhancing targeting and personalization in marketing efforts.
  • Users value the effective targeting capabilities of D&B Rev.Up ABX, enhancing personalized marketing efforts through rich data insights.
Cons
  • Users face slow performance issues, lacking real-time insights and engagement tracking, impacting marketing efficiency and user monitoring.
  • Users express concerns over integration issues that hinder real-time insights and automated workflows, affecting usability.
  • Users find the learning curve challenging, especially those without prior experience in account-based marketing.
  • Users often face a difficult learning curve with D&B Rev.Up ABX, making it challenging for new users to adapt.
  • Users find automation difficult as the tool lacks real-time insights and tracking, limiting effective engagement monitoring.

What Are Recent G2 Reviews of D&B Rev.Up ABX?

What Are G2 Users Discussing About D&B Rev.Up ABX?

GTM Studio - Powered by ZoomInfo

Note: GTM Studio is the upgraded version of ZoomInfo Marketing and ZoomInfo Operations. GTM Studio is ZoomInfo's AI-powered go-to-market canvas that unifies signals, systems, and teams in one intelligent workspace so plays fire automatically, moments aren't missed, and reps always know what to do next. Designed for RevOps and marketing teams, GTM Studio eliminates tool sprawl by connecting CRM, marketing, sales, and third-party data into a single live canvas - giving every team a complete, AI-ready view of their market. At the core of GTM Studio is built-in waterfall enrichment that automatically fills in missing contact and account data across 25+ vendors, so the data powering every play is always complete and actionable. AI-powered insights surface buying signals in real time, helping teams respond to in-market buyers in under five minutes - before competitors have even pulled a list. Every insight is grounded in your ICP, so GTM decisions are faster, sharper, and more informed. GTM Studio is built for speed to execution. A library of pre-built plays - including inbound acceleration, champion tracking, and competitive displacement - can be launched in a single click, with no tickets, no engineering support, and no waiting. Custom plays can be designed, tested, and scaled without code or developer involvement, compressing what used to take weeks into minutes. Specialized AI agents handle enrichment, scoring, routing, and message creation automatically, so teams stay focused on results rather than operations. GTM Studio integrates with the tools revenue teams already rely on - Salesforce, HubSpot, Salesloft, Gong, Slack, and 50+ more - ensuring signals flow freely across the stack and execution happens without friction. Built-in analytics measure what's working in real time, while automated workflows and alerts keep teams responsive to every change in GTM data. The result is a GTM motion that runs on its own - where top-performing teams launch more than 50 plays per quarter, expansion campaigns that once took three weeks go live in 30 minutes, and every seller always knows exactly where to focus next.

Average Rating: 4.5/5.0

Total Reviews: 3,397

How Do G2 Users Rate GTM Studio - Powered by ZoomInfo?

  • Analysis: 8.8/10 (Category avg: 8.4/10)
  • Conversion Viability: 8.7/10 (Category avg: 8.2/10)
  • Lead Opportunity: 9.0/10 (Category avg: 8.9/10)
  • Has the product been a good partner in doing business?: 9.0/10 (Category avg: 9.1/10)

Who Is the Company Behind GTM Studio - Powered by ZoomInfo?

  • Seller: ZoomInfo
  • Company Website:
  • Year Founded: 2000
  • HQ Location: Vancouver, WA
  • LinkedIn® Page: www.linkedin.com
    9,779 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Account Executive, Customer Success Manager
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 63% Medium, 24% Large

What Do G2 Reviewers Say About GTM Studio - Powered by ZoomInfo?

AI-generated summary from verified user reviews

Pros
  • Users value the advanced filtering and segmentation features of GTM Studio, enhancing targeting and campaign effectiveness.
  • Users find the lead enrichment capabilities of GTM Studio invaluable for targeted and effective demand generation campaigns.
  • Users appreciate the ease of use in GTM Studio, highlighting its simple navigation and straightforward setup process.
  • Users value the accuracy of data in GTM Studio, enabling precise targeting and effective demand generation campaigns.
  • Users value the high accuracy of data in GTM Studio, significantly enhancing targeting and campaign effectiveness.
Cons
  • Users feel that the pricing is expensive, especially for small teams, necessitating careful use of credits.
  • Users experience data inaccuracy, with outdated information and the need for manual validation affecting reliability.
  • Users find the cost to be high for small teams, impacting accessibility despite comparable market pricing.
  • Users find the platform to have a steep learning curve, making it complex and overwhelming for new users.
  • Users find the steep learning curve of GTM Studio challenging, particularly impacting new users' ability to navigate the platform.

What Are Recent G2 Reviews of GTM Studio - Powered by ZoomInfo?

What Are G2 Users Discussing About GTM Studio - Powered by ZoomInfo?

Leadspace

When working with huge volumes of data, the ability to validate and resolve companies and buyers at the enterprise, SMB, or even micro-business level is a challenge. Leadspace is purpose-built to help growing organizations effectively manage these data challenges. And we do it at scale for some of the most demanding B2B customers—Microsoft, Zoom Video, and Salesforce. Resolving this challenge requires multi-source validation involving dozens of sources of both first- and third-party data. The Leadspace platform unifies all of this data into a B2B data graph that can host and rationalize billions of relationships and potentially trillions of data points down to the company- and buyer-level. This helps go-to-market teams easily navigate, segment, and activate across multiple digital channels to positively change the economics of their pipeline and deal conversion.

Average Rating: 4.3/5.0

Total Reviews: 109

How Do G2 Users Rate Leadspace?

  • Analysis: 8.6/10 (Category avg: 8.4/10)
  • Conversion Viability: 8.3/10 (Category avg: 8.2/10)
  • Lead Opportunity: 8.5/10 (Category avg: 8.9/10)
  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 9.1/10)

Who Is the Company Behind Leadspace?

  • Seller: Leadspace
  • Year Founded: 2010
  • HQ Location: San Francisco, US
  • LinkedIn® Page: www.linkedin.com
    71 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Operations Manager
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 50% Medium, 45% Large

What Are Recent G2 Reviews of Leadspace?

What Are G2 Users Discussing About Leadspace?

Act-On

Act-On Software is a Marketing Automation Platform that provides solutions to empower marketers to engage marketing targets at every step of the customer lifecycle. Act-On makes customer data actionable so marketers can dream big and build smart, effective marketing automation programs to grow their businesses and generate higher customer lifetime value – all with the fastest time-to-value. Get a Demo: https://act-on.com/demo/ Act-On empowers marketers to: • Grow and expand their businesses at scale through B2B demand generation, B2C sales and transactions, and customer marketing features. Orchestrate and optimize the entire customer journey — from awareness to advocacy — by building continuous, customized engagement that transforms visitors into prospects, prospects into qualified leads, and qualified leads into lifetime customers. • Deliver exceptional brand experiences throughout the customer lifecycle by automating buying journeys, personalizing communications and campaigns, and improving brand affinity and loyalty. Leverage Act-On’s automated capabilities to attract new prospects, engage your contacts, and guide leads toward more frequent and more lucrative purchasing decisions. • Drive measurable product adoption and customer retention through executing comprehensive onboarding and training programs, product adoption and customer retention strategies, and new products and services promotions. From new contacts to loyal partners, you can use Act-On to engage your audience, turn them into brand ambassadors, and keep them coming back for more. With interactive and dynamic reporting and analytics to assess, showcase, and improve performance, the Act-On Platform is designed to deliver growth marketing value for businesses and marketers of any size, shape, location, and scale. Platform features include: • Automated and adaptable buying journeys • Deep integrations with leading CRM systems and web conferencing • Website visitor engagement tracking and intent reporting • Dynamic lead scoring, segmenting, and nurturing • Social media listening, prospecting, publishing, and advocacy • Easy-to-design web forms, landing pages, and email templates • Event-triggered and transactional emailing • Active contact-based pricing for actual usage billing We get marketing. We understand your challenges. And we’re here to help you excel with every customer and every campaign.

Average Rating: 4.1/5.0

Total Reviews: 1,037

How Do G2 Users Rate Act-On?

  • Analysis: 7.4/10 (Category avg: 8.4/10)
  • Conversion Viability: 6.5/10 (Category avg: 8.2/10)
  • Lead Opportunity: 7.5/10 (Category avg: 8.9/10)
  • Has the product been a good partner in doing business?: 8.6/10 (Category avg: 9.1/10)

Who Is the Company Behind Act-On?

  • Seller: Act-On Software
  • Company Website:
  • Year Founded: 2008
  • HQ Location: Portland, OR
  • LinkedIn® Page: www.linkedin.com
    197 employees on LinkedIn®
  • Phone: +1.877.530.1555

Who Uses This Product?

  • Who Uses This: Marketing Manager, Marketing Specialist
  • Top Industries: Marketing and Advertising, Computer Software
  • Company Size: 49% Medium, 39% Small

What Do G2 Reviewers Say About Act-On?

AI-generated summary from verified user reviews

Pros
  • Users love the ease of use of Act-On, highlighting its intuitive interface and stress-free setup for marketing automation.
  • Users praise the excellent customer support of Act-On, highlighting their responsiveness and helpfulness in addressing concerns.
  • Users value the user-friendly email design tools in Act-On, enhancing efficiency and support responsiveness.
  • Users find the user-friendly email builder of Act-On invaluable for creating customizable, high-volume emails easily.
  • Users commend Act-On for its excellent support and constant updates, enhancing their email marketing experience significantly.
Cons
  • Users report missing features in Act-On, particularly with analytics and CRM integration, affecting usability and targeting.
  • Users find Act-On to have a not intuitive interface, causing challenges during implementation and usability.
  • Users face email issues with Act-On, including difficulties with the email visual interface and scheduling features.
  • Users find the learning curve challenging, especially due to the interface and implementation complexities.
  • Users note the limited features of Act-On, wishing for faster updates and enhancements compared to competitors.

What Are Recent G2 Reviews of Act-On?

LeadSquared Sales CRM

LeadSquared Sales CRM is our core sales execution product, built to support inside sales, call center, and field sales teams in managing leads, tracking pipeline activity, and closing deals from a single platform. It functions as the central hub that our other modules — marketing, mobile, service — connect into. We cover several areas of the sales process. Our lead management handles capturing leads from various sources, qualifying and scoring them automatically, and routing them to the appropriate rep or team based on configurable rules. We give sales reps a "Smart Views" interface intended to show them a prioritized list of just their own tasks and leads, rather than a cluttered general view. Our opportunity management lets teams track deals with higher revenue potential separately from standard leads, including mapping multiple opportunities tied to the same account. We've built in communication tools including click-to-call dialing with call logging, and messaging via email, WhatsApp, and SMS, with the ability to send bulk campaigns or automated replies and track engagement on individual messages. Our no-code workflow builder lets admins configure sales processes — approvals, follow-up sequences, notifications — without needing developer involvement, and we support multiple concurrent sales processes for organizations running several product lines or teams. For field-based reps, our CRM includes the mobile app functionality we described above (territory management, GPS tracking, beat planning). Our reporting and dashboards cover call volume and connect rates, conversation tracking (opens/clicks on emails and messages), revenue by rep or region, and sales closure against targets, with role-based access so different teams see relevant views. We integrate with third-party tools spanning WhatsApp Business API, analytics platforms, telephony providers, payment gateways, and meeting schedulers. We typically price this product on a per-user, per-month basis, and we publish a separate pricing page for specific tiers. We market this product broadly across industries including education, financial services, healthcare, real estate, and automotive, and cite customers from various NBFCs and educational institutions in our case studies.

Average Rating: 4.5/5.0

Total Reviews: 294

How Do G2 Users Rate LeadSquared Sales CRM?

  • Analysis: 8.9/10 (Category avg: 8.4/10)
  • Conversion Viability: 9.2/10 (Category avg: 8.2/10)
  • Lead Opportunity: 9.4/10 (Category avg: 8.9/10)
  • Has the product been a good partner in doing business?: 9.1/10 (Category avg: 9.1/10)

Who Is the Company Behind LeadSquared Sales CRM?

  • Seller: LeadSquared
  • Year Founded: 2011
  • HQ Location: Bangalore
  • LinkedIn® Page: www.linkedin.com
    1,071 employees on LinkedIn®
  • Phone: 848-248-4002

Who Uses This Product?

  • Who Uses This: Inside sales specialist, BDE
  • Top Industries: Education Management, Financial Services
  • Company Size: 54% Medium, 28% Large

What Do G2 Reviewers Say About LeadSquared Sales CRM?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the flexible lead management features of LeadSquared Sales CRM, enhancing organization and tracking of sales activities.
  • Users appreciate the user-friendly interface of LeadSquared Sales CRM, facilitating easy lead management and automation.
  • Users value the lead generation capabilities of LeadSquared Sales CRM, enhancing lead tracking and management efficiency.
  • Users value the efficiency of LeadSquared Sales CRM, enabling significant time savings and streamlined operations for sales teams.
  • Users appreciate the intuitive interface of LeadSquared Sales CRM, making lead management and automation easy and efficient.
Cons
  • Users experience slow loading times with LeadSquared, especially when managing large lists or switching between screens.
  • Users experience slow performance with LeadSquared, particularly when loading lists and switching screens, hindering efficiency.
  • Users find the learning curve steep, with initial setup and feature understanding requiring significant time and effort.
  • Users experience slow speed with LeadSquared, causing frustration during lead updates and automation edits.
  • Users often face technical issues like slow performance and glitches, disrupting their workflow and efficiency.

What Are Recent G2 Reviews of LeadSquared Sales CRM?

What Are G2 Users Discussing About LeadSquared Sales CRM?

Vanillasoft

Vanillasoft is the only sales engagement software that has *built in* lead management and auto dialling. Its the best for fast-moving revenue teams. Most sales engagement tools orchestrate and automate communication channels, standardize workflows, cadences, and scripts, and provide reporting and analytics. But, most sales engagement software rely on external CRMs to manage lists, and external dialers to launch calls. Vanillasoft's sales engagement software has an embedded, native auto dialer. We evaluate rank and serve the next best lead in real time, as an industry-leading lead management tool. Plus, Vanillasoft optimizes agent outreach deliverability, making sure that every call, SMS and email reach their destination. The primary audience for Vanillasoft are organizations with fast-moving revenue teams that rely on quick and effective communication with leads. The platform is tailored for teams that prioritize responsiveness and efficiency, making it an ideal choice for industries such as real estate, insurance, and financial services. With its focus on optimizing lead engagement, VanillaSoft serves as a critical tool for fast-moving revenue teams aiming to enhance their performance and streamline their processes. Fast moving revenue teams love Vanillasoft's: - Material, dramatic increases in agent activity - often 500% increase - Increases in agent productivity - up to 94% - Increases in agent actions per hour - 3x - 35% increase in call connections G2 Sales Engagement users say it clearly- we help teams move faster by being 1. The Easiest To Do Business with 2. The Best User Adoption 3. The Easiest To Use Vanillasoft users get going faster, get agents working sooner, and ramping to be productive faster. Vanillasoft ensures that communication is timely and effective. The platform's lead management and sales automation manages the sequence of calls, emails, and texts, ensuring that messages are sent in the optimal order and with the appropriate content. This capability not only improves the likelihood of successful contact but also helps agents avoid common pitfalls such as spam filters and blocked calls. By streamlining communication, Vanillasoft enhances the overall effectiveness of sales efforts, allowing teams to reach their leads more consistently. Overall, Vanillasoft's comprehensive system is built on the principles of effectiveness and efficiency, equipping sales teams with the tools they need to succeed in a competitive landscape. By prioritizing leads, simplifying agent activities, and optimizing communication, Vanillasoft stands out as a valuable solution for organizations looking to enhance their sales processes and achieve better results.

Average Rating: 4.4/5.0

Total Reviews: 724

How Do G2 Users Rate Vanillasoft?

  • Analysis: 8.9/10 (Category avg: 8.4/10)
  • Conversion Viability: 9.1/10 (Category avg: 8.2/10)
  • Lead Opportunity: 9.1/10 (Category avg: 8.9/10)
  • Has the product been a good partner in doing business?: 9.3/10 (Category avg: 9.1/10)

Who Is the Company Behind Vanillasoft?

  • Seller: Vanillasoft
  • Company Website:
  • Year Founded: 2005
  • HQ Location: Austin, TX
  • LinkedIn® Page: www.linkedin.com
    94 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Insurance Agent, Account Executive
  • Top Industries: Insurance, Marketing and Advertising
  • Company Size: 58% Small, 31% Medium

What Do G2 Reviewers Say About Vanillasoft?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of use of Vanillasoft, appreciating its simple navigation and efficient lead management.
  • Users value the intuitive navigation of VanillaSoft, praising its modular organization and easy accessibility.
  • Users appreciate the simplicity and ease of use of VanillaSoft, enhancing their cold calling efficiency and experience.
  • Users appreciate the time-saving features of VanillaSoft, enabling organized outreach and efficient daily call management.
  • Users value the effective lead generation capabilities of Vanillasoft, enhancing productivity and simplifying outreach management.
Cons
  • Users often face slow loading issues with Vanillasoft, leading to frustrating navigation and lost progress.
  • Users consistently experience call connectivity issues with Vanillasoft, leading to frustration and unprofessional interactions.
  • Users experience slow performance and occasional connectivity issues with Vanillasoft, impacting their overall productivity and convenience.
  • Users find that the missing features of Vanillasoft limit reporting capabilities and overall flexibility.
  • Users experience frequent connectivity issues with VanillaSoft, causing embarrassment and disruption during calls.

What Are Recent G2 Reviews of Vanillasoft?

What Are G2 Users Discussing About Vanillasoft?

Pocus

For revenue teams suffering from manual GTM processes and data overload, Pocus is the AI sales intelligence platform that delivers 10x rep productivity and increased pipeline attainment. Pocus AI analyzes your accounts, finds the best opportunities, and tells reps exactly what to do next. Reps start each day with prioritized accounts and ready to execute plays. Leading companies like Monday.com, Canva, and LaunchDarkly use Pocus to generate over 70% of their pipeline and save reps 10+ hours every week. AI That Tells Reps Exactly What to Do Next At the core of Pocus is the Relevance Agent™ and Intelligent Inbox - advanced always on AI agents that continuously analyze account data, buying signals, and market context. Reps receive 3–5 high-value recommendations daily, each with research summaries, talking points, and even ready-to-send emails. This gives leaders more control over their reps and ensures sales teams focus only on the opportunities most likely to convert. Designed for Modern Revenue Teams For reps: No more overload of random signals or struggling with unreliable lead scores. Pocus delivers a trusted prioritization engine that cuts through noise. For leaders: Gain more control and scale best practices across your sales team with prescriptive guidance that ensures consistency, accountability, and predictable pipeline growth. For complex deals: Unlike basic tools that focus only on single contacts, Pocus considers entire buying committees, multi-threaded relationships, and account dynamics. Proven Results with Leading Companies High-growth organizations like Monday.com, Canva, and LaunchDarkly use Pocus to: - Generate 70%+ of their pipeline through AI-driven prioritization - Save reps 10+ hours every week on manual prospecting - Increase rep productivity by 10x while improving win rates Why Choose Pocus? Pocus goes beyond traditional sales engagement or sales enablement tools. It’s not another “signal dashboard.” Instead, it delivers decision intelligence - actionable guidance that tells reps where to focus, who to engage, and how to win. By consolidating workflows, improving pipeline quality, and empowering reps with AI-powered recommendations, Pocus helps revenue teams build a consistent, scalable, and predictable GTM engine.

Average Rating: 4.4/5.0

Total Reviews: 134

How Do G2 Users Rate Pocus?

  • Analysis: 8.0/10 (Category avg: 8.4/10)
  • Conversion Viability: 8.3/10 (Category avg: 8.2/10)
  • Lead Opportunity: 8.5/10 (Category avg: 8.9/10)
  • Has the product been a good partner in doing business?: 9.0/10 (Category avg: 9.1/10)

Who Is the Company Behind Pocus?

  • Seller: Pocus
  • Year Founded: 2021
  • HQ Location: New York, NY
  • LinkedIn® Page: linkedin.com
    28 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Account Executive, Sales Development Representative
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 52% Medium, 40% Large

What Do G2 Reviewers Say About Pocus?

AI-generated summary from verified user reviews

Pros
  • Users love the easy lead generation capabilities of Pocus, enhancing targeting and streamlined outreach efforts efficiently.
  • Users value the time-saving features of Pocus, streamlining workflows and reducing app-switching significantly.
  • Users enjoy the ease of use of Pocus, praising its quick customization and seamless integration with other tools.
  • Users value how Pocus offers time-saving features by consolidating tools and insights for efficient navigation.
  • Users value the time-saving efficiency of Pocus, streamlining processes by consolidating essential tools in one platform.
Cons
  • Users face a steep learning curve with Pocus, requiring significant time to fully adapt to the platform.
  • Users often face inaccurate data issues with Pocus, leading to inefficiencies and challenges in lead qualification.
  • Users find the steep learning curve challenging, requiring a month or two to become familiar with Pocus.
  • Users experience a steep learning curve for Pocus, requiring significant time to fully master the platform.
  • Users experience integration issues with Pocus, resulting in poor syncing and significant setup challenges.

What Are Recent G2 Reviews of Pocus?

Aviso

Aviso is a leading AI revenue platform, highly regarded by enterprise giants such as Honeywell, Microsoft GitHub, HPE, and Citi for its exceptional ability to close deals, boost revenue growth, and mitigate risks. By merging human expertise with cutting-edge AI, Aviso consistently delivers remarkable results, including a 40% increase in deal win rates, a 15-36% rise in revenue, and 30% savings in CRM expenses. The core strengths of the Aviso AI Platform include: 1) AI-Guided Deal Forecasting 2) Pipeline & Deal Management 3) Relationship & Activity Intelligence 4) Conversational Intelligence 5) Coaching & Enablement 6) NLP Analytics & Reporting 7) Go-To-Market (GTM) Collaboration 8) Sales Engagement 9) Lead Intelligence 10) Customer Success Intelligence Central to Aviso's Generative AI approach is MIKI, the world's first Generative AI Chief of Staff for Revenue Intelligence, designed to boost GTM teams' productivity and save reps up to 15-20 hours/week. MIKI combines Aviso's core AI models with Generative AI to help various GTM personas with Account Research, Sales Planning & Management, Buyer Meeting Preparation, Prospecting, CRM updates Automation, Email follow-ups, and more. Aviso's platform integrates data from its comprehensive databases, CRM systems, and external sources, processed through an advanced AI/ML layer. This sophisticated system, accessible through web and mobile applications, optimizes customer interactions and sales decisions by harnessing MIKI's insights yet preserves the essential human element in these interactions. Aviso's contribution to advancing Generative AI in Revenue Operations has garnered recognition on prominent financial platforms like the NYSE and Nasdaq. Aviso has been making waves across the research landscape with notable mentions in Forrester Research, Constellation Research, and Harvard Business Review. In the G2 Fall 2023 APAC report, Aviso was distinguished in Customer Revenue Optimization and rated as a High Performer in AI Sales Assistants for enterprise and mid-market sectors, in addition to Sales Analytics. Find your Revenue True North with Aviso AI at www.aviso.com.

Average Rating: 4.3/5.0

Total Reviews: 983

How Do G2 Users Rate Aviso?

  • Has the product been a good partner in doing business?: 9.0/10 (Category avg: 9.1/10)

Who Is the Company Behind Aviso?

  • Seller: Aviso, Inc.
  • Company Website:
  • Year Founded: 2014
  • HQ Location: Redwood City, CA
  • LinkedIn® Page: www.linkedin.com
    384 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Account Executive, Account Manager
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 42% Large, 42% Medium

What Do G2 Reviewers Say About Aviso?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the user-friendly interface of Aviso, making forecasting and sales management effortless and efficient.
  • Users value the accurate forecasting capabilities of Aviso, enhancing sales management and decision-making efficiency.
  • Users appreciate the accurate AI insights and user-friendly design of Aviso, enhancing forecasting and sales management.
  • Users appreciate the intuitive and customizable interface of Aviso, enhancing their forecasting and sales management experience.
  • Users find that Aviso significantly enhances efficiency in forecasting and sales management, streamlining workflows and saving time.
Cons
  • Users find the learning curve steep for Aviso, as it is complex and time-consuming to navigate.
  • Users experience slow loading times and sync delays, making their workflow more cumbersome and frustrating.
  • Users experience inaccurate data with Aviso, facing filtering mistakes and unpredictable value changes in forecasts.
  • Users report missing features in Aviso's filtering and sorting options, leading to confusion and inefficiency.
  • Users experience slow performance with Aviso, facing lags and crashes which disrupt critical forecasting tasks.

What Are Recent G2 Reviews of Aviso?

What Are G2 Users Discussing About Aviso?

MadKudu

MadKudu is an AI Sales assistant that makes prospecting easy — right where your sellers already work (Gong, Salesforce, Outreach…). It automates the tedious tasks of prioritizing, researching and engaging with prospects. By automating the research of your internal data and combining with external signals, MadKudu delivers all the insights sellers need to take action, all in one place.

Average Rating: 4.5/5.0

Total Reviews: 45

How Do G2 Users Rate MadKudu?

  • Analysis: 8.4/10 (Category avg: 8.4/10)
  • Conversion Viability: 8.3/10 (Category avg: 8.2/10)
  • Lead Opportunity: 8.4/10 (Category avg: 8.9/10)
  • Has the product been a good partner in doing business?: 9.6/10 (Category avg: 9.1/10)

Who Is the Company Behind MadKudu?

Who Uses This Product?

  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 59% Medium, 26% Large

What Do G2 Reviewers Say About MadKudu?

AI-generated summary from verified user reviews

Pros
  • Users find MadKudu's lead scoring and insights extremely helpful, optimizing outreach and enhancing campaign success quickly.
  • Users value how MadKudu enhances lead generation by prioritizing high-potential leads and integrating smoothly into their workflows.
  • Users value MadKudu for its ability to surface high-quality prospects, enhancing focus on valuable leads and efficient workflows.
  • Users value the accurate data provided by MadKudu, enhancing lead prioritization and insights into prospect engagement.
  • Users appreciate the helpful and responsive customer support of MadKudu, enhancing their overall experience and efficiency.
Cons
  • Users face dashboard issues, wishing for a live, user-friendly system to access top prospects efficiently.
  • Users experience a steep learning curve for admin tasks, but support teams provide valuable assistance and guidance.
  • Users report login issues, being unable to access MadKudu without Salesforce, hindering account management.
  • Users find the bulk scoring process clunky, wishing for easier data integration without manual merging of sheets.
  • Users find the complexity of MadKudu's account review process cumbersome, hindering quick assessments of prospects.

What Are Recent G2 Reviews of MadKudu?

What Are G2 Users Discussing About MadKudu?

Apollo.io

Apollo.io is an AI-powered go-to-market (GTM) platform that helps revenue teams find, engage, and manage B2B buyers across the entire sales cycle. Apollo.io is the company behind the industry’s first fully agentic GTM platform, transforming how revenue teams execute. Going beyond automation, Apollo’s intelligent agents actively drive results across the entire sales funnel – from prospecting to deal management – all in one place. Trusted by millions of users and hundreds of thousands of companies – including Anthropic, Autodesk, and Docusign – Apollo is making world-class go-to-market simple, intelligent, and accessible for all. Apollo serves sales development representatives, account executives, sales leaders, revenue operations, and marketing teams at B2B organizations of various sizes. Teams use Apollo to build and maintain target account lists, orchestrate outbound and inbound motions, manage opportunities, and understand which activities lead to qualified pipeline and closed revenue. Key capabilities include: Data and targeting: Access to a large B2B database with company and contact details, including firmographic, technographic, and buyer signal data, so users can define ideal customer profiles and create precise segments for outreach. Prospecting and enrichment: Tools to search, filter, and save prospect lists, plus enrichment workflows that keep contact and account records up to date in Apollo and connected systems such as CRM. Sales engagement: Multi-step, multi-channel sequences for email, calls, and tasks that standardize how reps follow up with prospects, with controls for timing, throttling, and deliverability. Agentic and AI-assisted workflows: Intelligent agents and AI features that help with account research, lead scoring, message generation, and next-step recommendations so reps can prioritize and personalize at scale. Deal and activity management: Basic CRM-style functionality for tracking opportunities, stages, activities, and notes, giving teams a single view of pipeline health and sales performance. By combining data, engagement, and deal execution in one platform, Apollo is designed to reduce the number of disconnected tools in a typical GTM stack and provide a consistent workflow for building pipeline and managing deals. This helps organizations improve data quality, increase seller productivity, and run more structured, measurable go-to-market programs.

Average Rating: 4.7/5.0

Total Reviews: 9,461

How Do G2 Users Rate Apollo.io?

  • Analysis: 8.8/10 (Category avg: 8.4/10)
  • Conversion Viability: 8.5/10 (Category avg: 8.2/10)
  • Lead Opportunity: 8.9/10 (Category avg: 8.9/10)
  • Has the product been a good partner in doing business?: 9.1/10 (Category avg: 9.1/10)

Who Is the Company Behind Apollo.io?

  • Seller: Apollo.io
  • Company Website:
  • Year Founded: 2015
  • HQ Location: San Francisco, CA
  • LinkedIn® Page: www.linkedin.com
    1 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Account Executive, Business Development Manager
  • Top Industries: Information Technology and Services, Computer Software
  • Company Size: 67% Small, 29% Medium

What Do G2 Reviewers Say About Apollo.io?

AI-generated summary from verified user reviews

Pros
  • Users like the intuitive, easy-to-navigate interface because it makes the platform simple to learn and use.
  • Users value the time saved on prospect research, lead sourcing, and outreach, freeing them for customer-focused work.
  • Users like having prospecting, contact data, and outreach together in one platform without juggling separate tools.
  • Users value the detailed prospect filters for precisely targeting and segmenting leads by relevant attributes.
  • Users find setup and onboarding quick and straightforward, helping them get started and begin prospecting with little effort.
Cons
  • Users say contact records can be inaccurate or outdated, including stale job and contact details.
  • Users find the interface cluttered and overwhelming, making it difficult to navigate and locate features.
  • Users find the extensive features and advanced tools overwhelming to learn, with a steep initial learning curve.
  • Users find subscriptions, add-ons, and credits expensive, particularly for individuals and small teams, with costs rising as usage grows.
  • Users report slow loading and lag, especially when working with large lists or datasets.

What Are Recent G2 Reviews of Apollo.io?

What Are G2 Users Discussing About Apollo.io?

Alanna Iwuh
A
Researched and written by Alanna Iwuh
Updated