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Top Free Lead Scoring Software

Check out our list of free Lead Scoring Software. Products featured on this list are the ones that offer a free trial version. As with most free versions, there are limitations, typically time or features.

If you'd like to see more products and to evaluate additional feature options, compare all Lead Scoring Software to ensure you get the right product.

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G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
38 Lead Scoring Products Available
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View all Lead Scoring Software
Salesforce Sales Cloud
(25,305)4.4 out of 5
Optimized for quick response
1st Easiest To Use in Lead Scoring software
View top Consulting Services for Salesforce Sales Cloud
Save to My Lists
Entry Level Price:$25.00
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Accelerate revenue from pipeline to paycheck with Salesforce Sales Cloud - your complete growth platform that brings together the power of humans with agents at every step of the sales cycle. Boost pr

    Users
    • Account Executive
    • Account Manager
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 46% Mid-Market
    • 34% Enterprise
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Salesforce Sales Cloud is a CRM platform that centralizes the sales process, offers automation, and provides visibility into leads, opportunities, and forecasts.
    • Users like the platform's ability to customize workflows, its robust reporting capabilities, and the integration of AI for scoring, predictive insights, and conversational summaries.
    • Reviewers mentioned the high cost and complexity of the platform, the steep learning curve for new users, and occasional issues with speed and navigation.
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Salesforce Sales Cloud features and usability ratings that predict user satisfaction
    8.6
    Analysis
    Average: 8.4
    8.5
    Conversion Viability
    Average: 8.2
    8.9
    Lead Opportunity
    Average: 8.8
    8.4
    Has the product been a good partner in doing business?
    Average: 9.1
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Salesforce
    Company Website
    Year Founded
    1999
    HQ Location
    San Francisco, CA
    Twitter
    @salesforce
    578,143 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    86,064 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Accelerate revenue from pipeline to paycheck with Salesforce Sales Cloud - your complete growth platform that brings together the power of humans with agents at every step of the sales cycle. Boost pr

Users
  • Account Executive
  • Account Manager
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 46% Mid-Market
  • 34% Enterprise
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Salesforce Sales Cloud is a CRM platform that centralizes the sales process, offers automation, and provides visibility into leads, opportunities, and forecasts.
  • Users like the platform's ability to customize workflows, its robust reporting capabilities, and the integration of AI for scoring, predictive insights, and conversational summaries.
  • Reviewers mentioned the high cost and complexity of the platform, the steep learning curve for new users, and occasional issues with speed and navigation.
Salesforce Sales Cloud features and usability ratings that predict user satisfaction
8.6
Analysis
Average: 8.4
8.5
Conversion Viability
Average: 8.2
8.9
Lead Opportunity
Average: 8.8
8.4
Has the product been a good partner in doing business?
Average: 9.1
Seller Details
Seller
Salesforce
Company Website
Year Founded
1999
HQ Location
San Francisco, CA
Twitter
@salesforce
578,143 Twitter followers
LinkedIn® Page
www.linkedin.com
86,064 employees on LinkedIn®
ActiveCampaign
(14,477)4.5 out of 5
Optimized for quick response
5th Easiest To Use in Lead Scoring software
View top Consulting Services for ActiveCampaign
Save to My Lists
Entry Level Price:Starting at $15.00
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    ActiveCampaign is the autonomous marketing platform built to transform how marketers, agencies, and business owners work. Use Active Intelligence to power goal-aware automations and orchestrate person

    Users
    • Owner
    • CEO
    Industries
    • Marketing and Advertising
    • Health, Wellness and Fitness
    Market Segment
    • 92% Small-Business
    • 7% Mid-Market
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • ActiveCampaign features and usability ratings that predict user satisfaction
    8.0
    Analysis
    Average: 8.4
    7.9
    Conversion Viability
    Average: 8.2
    8.1
    Lead Opportunity
    Average: 8.8
    8.8
    Has the product been a good partner in doing business?
    Average: 9.1
  • What G2 Users Think
    Expand/Collapse What G2 Users Think
    • Shivani S.
    SS
    This tool assists business owners in tracking their sales, building stronger relationships with customers, and actively managing their sales pipeline. Read review
    Isabelle O.
    IO
    I like the ability to manage most of your sales and marketing process in Active Campaign with campaigns, reporting, automations, etc. It can free... Read review
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    ActiveCampaign
    Company Website
    Year Founded
    2003
    HQ Location
    Chicago, IL
    Twitter
    @ActiveCampaign
    13,245 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    865 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

ActiveCampaign is the autonomous marketing platform built to transform how marketers, agencies, and business owners work. Use Active Intelligence to power goal-aware automations and orchestrate person

Users
  • Owner
  • CEO
Industries
  • Marketing and Advertising
  • Health, Wellness and Fitness
Market Segment
  • 92% Small-Business
  • 7% Mid-Market
ActiveCampaign features and usability ratings that predict user satisfaction
8.0
Analysis
Average: 8.4
7.9
Conversion Viability
Average: 8.2
8.1
Lead Opportunity
Average: 8.8
8.8
Has the product been a good partner in doing business?
Average: 9.1
Shivani S.
SS
This tool assists business owners in tracking their sales, building stronger relationships with customers, and actively managing their sales pipeline. Read review
Isabelle O.
IO
I like the ability to manage most of your sales and marketing process in Active Campaign with campaigns, reporting, automations, etc. It can free... Read review
Seller Details
Seller
ActiveCampaign
Company Website
Year Founded
2003
HQ Location
Chicago, IL
Twitter
@ActiveCampaign
13,245 Twitter followers
LinkedIn® Page
www.linkedin.com
865 employees on LinkedIn®

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Apollo.io
(9,313)4.7 out of 5
Optimized for quick response
3rd Easiest To Use in Lead Scoring software
View top Consulting Services for Apollo.io
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Apollo is a $1.6B AI-powered sales platform that helps revenue teams find and engage leads, automate outreach, manage deals, and enrich data — all in one place. Known for its industry-leading B2B data

    Users
    • Account Executive
    • Business Development Manager
    Industries
    • Information Technology and Services
    • Computer Software
    Market Segment
    • 67% Small-Business
    • 28% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Apollo.io is a sales intelligence platform that combines a database of verified contacts with advanced outreach tools for efficient prospecting and lead generation.
    • Reviewers like the platform's AI integration, large contact database, filter options, and the ability to generate fresh leads, with some users praising its user-friendly interface and accurate data.
    • Users reported issues with the login procedure, data accuracy, user interface, and the need for improvement in AI-based research tools and certain features in the free version.
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Apollo.io features and usability ratings that predict user satisfaction
    8.8
    Analysis
    Average: 8.4
    8.5
    Conversion Viability
    Average: 8.2
    8.9
    Lead Opportunity
    Average: 8.8
    9.2
    Has the product been a good partner in doing business?
    Average: 9.1
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Apollo.io
    Company Website
    Year Founded
    2015
    HQ Location
    San Francisco, CA
    LinkedIn® Page
    www.linkedin.com
    1 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Apollo is a $1.6B AI-powered sales platform that helps revenue teams find and engage leads, automate outreach, manage deals, and enrich data — all in one place. Known for its industry-leading B2B data

Users
  • Account Executive
  • Business Development Manager
Industries
  • Information Technology and Services
  • Computer Software
Market Segment
  • 67% Small-Business
  • 28% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Apollo.io is a sales intelligence platform that combines a database of verified contacts with advanced outreach tools for efficient prospecting and lead generation.
  • Reviewers like the platform's AI integration, large contact database, filter options, and the ability to generate fresh leads, with some users praising its user-friendly interface and accurate data.
  • Users reported issues with the login procedure, data accuracy, user interface, and the need for improvement in AI-based research tools and certain features in the free version.
Apollo.io features and usability ratings that predict user satisfaction
8.8
Analysis
Average: 8.4
8.5
Conversion Viability
Average: 8.2
8.9
Lead Opportunity
Average: 8.8
9.2
Has the product been a good partner in doing business?
Average: 9.1
Seller Details
Seller
Apollo.io
Company Website
Year Founded
2015
HQ Location
San Francisco, CA
LinkedIn® Page
www.linkedin.com
1 employees on LinkedIn®
Freshsales
(1,220)4.5 out of 5
Save to My Lists
Entry Level Price:Starting at $9.00
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Freshsales is an easy-to-use, AI-powered sales CRM software. Trusted by 65,000+ businesses worldwide, Freshsales CRM helps sales teams attract quality leads, engage in contextual conversations, grow s

    Users
    • CEO
    • Business Development Manager
    Industries
    • Information Technology and Services
    • Computer Software
    Market Segment
    • 68% Small-Business
    • 27% Mid-Market
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Freshsales features and usability ratings that predict user satisfaction
    8.7
    Analysis
    Average: 8.4
    8.7
    Conversion Viability
    Average: 8.2
    8.8
    Lead Opportunity
    Average: 8.8
    9.0
    Has the product been a good partner in doing business?
    Average: 9.1
  • What G2 Users Think
    Expand/Collapse What G2 Users Think
    • Aommie .
    A
    Customer Support, Easy to use Easy API Access Less Limitation on API Read review
    Carolina R.
    CR
    FreshSales offers excellent value for its price, making it ideal for small businesses or companies that want an effective CRM without breaking the... Read review
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Freshworks
    Year Founded
    2010
    HQ Location
    San Mateo, CA
    Twitter
    @FreshworksInc
    19,085 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    9,542 employees on LinkedIn®
    Ownership
    NASDAQ: FRSH
Product Description
How are these determined?Information
This description is provided by the seller.

Freshsales is an easy-to-use, AI-powered sales CRM software. Trusted by 65,000+ businesses worldwide, Freshsales CRM helps sales teams attract quality leads, engage in contextual conversations, grow s

Users
  • CEO
  • Business Development Manager
Industries
  • Information Technology and Services
  • Computer Software
Market Segment
  • 68% Small-Business
  • 27% Mid-Market
Freshsales features and usability ratings that predict user satisfaction
8.7
Analysis
Average: 8.4
8.7
Conversion Viability
Average: 8.2
8.8
Lead Opportunity
Average: 8.8
9.0
Has the product been a good partner in doing business?
Average: 9.1
Aommie .
A
Customer Support, Easy to use Easy API Access Less Limitation on API Read review
Carolina R.
CR
FreshSales offers excellent value for its price, making it ideal for small businesses or companies that want an effective CRM without breaking the... Read review
Seller Details
Seller
Freshworks
Year Founded
2010
HQ Location
San Mateo, CA
Twitter
@FreshworksInc
19,085 Twitter followers
LinkedIn® Page
www.linkedin.com
9,542 employees on LinkedIn®
Ownership
NASDAQ: FRSH
ZoomInfo Operations
(350)4.4 out of 5
6th Easiest To Use in Lead Scoring software
Save to My Lists
Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    ZoomInfo Operations is a sophisticated data management solution designed to assist organizations in optimizing their go-to-market (GTM) strategies by effectively managing sales and marketing data. Thi

    Users
    • Salesforce Administrator
    • Marketing Operations Manager
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 66% Mid-Market
    • 20% Small-Business
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • ZoomInfo Operations features and usability ratings that predict user satisfaction
    8.9
    Analysis
    Average: 8.4
    8.5
    Conversion Viability
    Average: 8.2
    8.9
    Lead Opportunity
    Average: 8.8
    9.0
    Has the product been a good partner in doing business?
    Average: 9.1
  • What G2 Users Think
    Expand/Collapse What G2 Users Think
    • Shiva s.
    SS
    I use it pretty much every day, the best part for me is how much time it saves. A lot of the manual work around keeping data clean and organized... Read review
    Verified User in Computer Software
    UC
    ZoomInfo Operations provides highly accurate and up-to-date contact and company data, which helps streamline our sales and marketing workflows. Its... Read review
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    ZoomInfo
    Company Website
    Year Founded
    2000
    HQ Location
    Vancouver, WA
    Twitter
    @ZoomInfo
    23,545 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    4,387 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

ZoomInfo Operations is a sophisticated data management solution designed to assist organizations in optimizing their go-to-market (GTM) strategies by effectively managing sales and marketing data. Thi

Users
  • Salesforce Administrator
  • Marketing Operations Manager
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 66% Mid-Market
  • 20% Small-Business
ZoomInfo Operations features and usability ratings that predict user satisfaction
8.9
Analysis
Average: 8.4
8.5
Conversion Viability
Average: 8.2
8.9
Lead Opportunity
Average: 8.8
9.0
Has the product been a good partner in doing business?
Average: 9.1
Shiva s.
SS
I use it pretty much every day, the best part for me is how much time it saves. A lot of the manual work around keeping data clean and organized... Read review
Verified User in Computer Software
UC
ZoomInfo Operations provides highly accurate and up-to-date contact and company data, which helps streamline our sales and marketing workflows. Its... Read review
Seller Details
Seller
ZoomInfo
Company Website
Year Founded
2000
HQ Location
Vancouver, WA
Twitter
@ZoomInfo
23,545 Twitter followers
LinkedIn® Page
www.linkedin.com
4,387 employees on LinkedIn®
ZoomInfo Marketing
(164)4.4 out of 5
7th Easiest To Use in Lead Scoring software
View top Consulting Services for ZoomInfo Marketing
Save to My Lists
Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    ZoomInfo Marketing is a sophisticated demand generation solution designed specifically for marketing teams focused on account-based marketing (ABM) and lead conversion. This platform is part of the br

    Users
    No information available
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 42% Mid-Market
    • 35% Small-Business
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • ZoomInfo Marketing is a tool that provides advanced features such as B2B Database for firmographic, technographic, and contact details, Advanced Targeting & Segmentation, and Intent Data Insights, enabling users to run marketing campaigns effectively.
    • Users frequently mention the depth and accuracy of the data, the automation tools, and the excellent customer support, stating that these features make it easy to identify the right audience, personalize outreach, and run campaigns that drive pipeline.
    • Reviewers mentioned that the platform can feel overwhelming at first due to the amount of data and functionality it offers, and that the data can sometimes be outdated or missing for niche roles, also, the pricing is considered high and opaque by some users.
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • ZoomInfo Marketing features and usability ratings that predict user satisfaction
    8.9
    Analysis
    Average: 8.4
    8.9
    Conversion Viability
    Average: 8.2
    9.0
    Lead Opportunity
    Average: 8.8
    8.8
    Has the product been a good partner in doing business?
    Average: 9.1
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    ZoomInfo
    Company Website
    Year Founded
    2000
    HQ Location
    Vancouver, WA
    Twitter
    @ZoomInfo
    23,545 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    4,387 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

ZoomInfo Marketing is a sophisticated demand generation solution designed specifically for marketing teams focused on account-based marketing (ABM) and lead conversion. This platform is part of the br

Users
No information available
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 42% Mid-Market
  • 35% Small-Business
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • ZoomInfo Marketing is a tool that provides advanced features such as B2B Database for firmographic, technographic, and contact details, Advanced Targeting & Segmentation, and Intent Data Insights, enabling users to run marketing campaigns effectively.
  • Users frequently mention the depth and accuracy of the data, the automation tools, and the excellent customer support, stating that these features make it easy to identify the right audience, personalize outreach, and run campaigns that drive pipeline.
  • Reviewers mentioned that the platform can feel overwhelming at first due to the amount of data and functionality it offers, and that the data can sometimes be outdated or missing for niche roles, also, the pricing is considered high and opaque by some users.
ZoomInfo Marketing features and usability ratings that predict user satisfaction
8.9
Analysis
Average: 8.4
8.9
Conversion Viability
Average: 8.2
9.0
Lead Opportunity
Average: 8.8
8.8
Has the product been a good partner in doing business?
Average: 9.1
Seller Details
Seller
ZoomInfo
Company Website
Year Founded
2000
HQ Location
Vancouver, WA
Twitter
@ZoomInfo
23,545 Twitter followers
LinkedIn® Page
www.linkedin.com
4,387 employees on LinkedIn®
Zoho CRM
(2,843)4.1 out of 5
Optimized for quick response
10th Easiest To Use in Lead Scoring software
View top Consulting Services for Zoho CRM
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Zoho CRM is a cloud-based 360° customer relationship management tool that caters to business needs of mid-scale businesses to large-scale enterprises. Key features include contact management, sales fu

    Users
    • Owner
    • CEO
    Industries
    • Information Technology and Services
    • Computer Software
    Market Segment
    • 62% Small-Business
    • 32% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Zoho CRM is a customizable tool that facilitates centralized data management and automation of repetitive tasks, and integrates with other tools in the Zoho ecosystem.
    • Users like the intuitive interface, the ability to customize workflows, and the comprehensive analytics module that aids in decision making.
    • Reviewers noted that some advanced integrations with external platforms can be complicated to set up, certain functions require additional subscriptions, and the system loading speed could be optimized.
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Zoho CRM features and usability ratings that predict user satisfaction
    8.3
    Analysis
    Average: 8.4
    8.3
    Conversion Viability
    Average: 8.2
    8.4
    Lead Opportunity
    Average: 8.8
    8.0
    Has the product been a good partner in doing business?
    Average: 9.1
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Zoho
    Company Website
    Year Founded
    1996
    HQ Location
    Austin, TX
    Twitter
    @Zoho
    136,279 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    29,500 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Zoho CRM is a cloud-based 360° customer relationship management tool that caters to business needs of mid-scale businesses to large-scale enterprises. Key features include contact management, sales fu

Users
  • Owner
  • CEO
Industries
  • Information Technology and Services
  • Computer Software
Market Segment
  • 62% Small-Business
  • 32% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Zoho CRM is a customizable tool that facilitates centralized data management and automation of repetitive tasks, and integrates with other tools in the Zoho ecosystem.
  • Users like the intuitive interface, the ability to customize workflows, and the comprehensive analytics module that aids in decision making.
  • Reviewers noted that some advanced integrations with external platforms can be complicated to set up, certain functions require additional subscriptions, and the system loading speed could be optimized.
Zoho CRM features and usability ratings that predict user satisfaction
8.3
Analysis
Average: 8.4
8.3
Conversion Viability
Average: 8.2
8.4
Lead Opportunity
Average: 8.8
8.0
Has the product been a good partner in doing business?
Average: 9.1
Seller Details
Seller
Zoho
Company Website
Year Founded
1996
HQ Location
Austin, TX
Twitter
@Zoho
136,279 Twitter followers
LinkedIn® Page
www.linkedin.com
29,500 employees on LinkedIn®
Pocus
(133)4.5 out of 5
Optimized for quick response
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    For revenue teams suffering from manual GTM processes and data overload, Pocus is the AI sales intelligence platform that delivers 10x rep productivity and increased pipeline attainment. Pocus AI anal

    Users
    • Account Executive
    • Sales Development Representative
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 53% Mid-Market
    • 41% Enterprise
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Pocus is a platform designed to assist sales teams with account targeting, prospecting, and workflow management using AI technology.
    • Reviewers frequently mention the user-friendly interface, the ability to generate personalized messaging at scale, and the seamless integration with other CRMs like Outreach and HubSpot as key benefits.
    • Reviewers noted issues with the accuracy of company and employee data, occasional low-quality leads, and a steep learning curve as potential drawbacks of the platform.
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Pocus features and usability ratings that predict user satisfaction
    8.0
    Analysis
    Average: 8.4
    8.3
    Conversion Viability
    Average: 8.2
    8.5
    Lead Opportunity
    Average: 8.8
    9.0
    Has the product been a good partner in doing business?
    Average: 9.1
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Pocus
    Company Website
    Year Founded
    2021
    HQ Location
    New York, NY
    Twitter
    @getpocus
    596 Twitter followers
    LinkedIn® Page
    linkedin.com
    51 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

For revenue teams suffering from manual GTM processes and data overload, Pocus is the AI sales intelligence platform that delivers 10x rep productivity and increased pipeline attainment. Pocus AI anal

Users
  • Account Executive
  • Sales Development Representative
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 53% Mid-Market
  • 41% Enterprise
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Pocus is a platform designed to assist sales teams with account targeting, prospecting, and workflow management using AI technology.
  • Reviewers frequently mention the user-friendly interface, the ability to generate personalized messaging at scale, and the seamless integration with other CRMs like Outreach and HubSpot as key benefits.
  • Reviewers noted issues with the accuracy of company and employee data, occasional low-quality leads, and a steep learning curve as potential drawbacks of the platform.
Pocus features and usability ratings that predict user satisfaction
8.0
Analysis
Average: 8.4
8.3
Conversion Viability
Average: 8.2
8.5
Lead Opportunity
Average: 8.8
9.0
Has the product been a good partner in doing business?
Average: 9.1
Seller Details
Seller
Pocus
Company Website
Year Founded
2021
HQ Location
New York, NY
Twitter
@getpocus
596 Twitter followers
LinkedIn® Page
linkedin.com
51 employees on LinkedIn®
Ortto
(620)4.4 out of 5
Optimized for quick response
Save to My Lists
Entry Level Price:Starting at $199.00
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Autopilot is now Ortto. Ortto, a complete marketing automation and analytics platform, empowers marketers to execute impressive campaigns that drive business growth. By combining three powerful too

    Users
    • Marketing Manager
    • CEO
    Industries
    • Marketing and Advertising
    • Computer Software
    Market Segment
    • 70% Small-Business
    • 27% Mid-Market
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Ortto features and usability ratings that predict user satisfaction
    8.3
    Analysis
    Average: 8.4
    7.8
    Conversion Viability
    Average: 8.2
    8.6
    Lead Opportunity
    Average: 8.8
    8.9
    Has the product been a good partner in doing business?
    Average: 9.1
  • What G2 Users Think
    Expand/Collapse What G2 Users Think
    • Aida S.
    AS
    For me it´s a perfect balance of price and quality. Covers the core necesities for eficient marketing automations campaigns and support team is... Read review
    Verified User in Non-Profit Organization Management
    AN
    I like that it can easily integrate with our Salesforce and that I can connect the relevant data fields to utilise for our email marketing. The... Read review
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Ortto
    Company Website
    Year Founded
    2015
    HQ Location
    Sydney, Australia
    Twitter
    @ortto
    188 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    38 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Autopilot is now Ortto. Ortto, a complete marketing automation and analytics platform, empowers marketers to execute impressive campaigns that drive business growth. By combining three powerful too

Users
  • Marketing Manager
  • CEO
Industries
  • Marketing and Advertising
  • Computer Software
Market Segment
  • 70% Small-Business
  • 27% Mid-Market
Ortto features and usability ratings that predict user satisfaction
8.3
Analysis
Average: 8.4
7.8
Conversion Viability
Average: 8.2
8.6
Lead Opportunity
Average: 8.8
8.9
Has the product been a good partner in doing business?
Average: 9.1
Aida S.
AS
For me it´s a perfect balance of price and quality. Covers the core necesities for eficient marketing automations campaigns and support team is... Read review
Verified User in Non-Profit Organization Management
AN
I like that it can easily integrate with our Salesforce and that I can connect the relevant data fields to utilise for our email marketing. The... Read review
Seller Details
Seller
Ortto
Company Website
Year Founded
2015
HQ Location
Sydney, Australia
Twitter
@ortto
188 Twitter followers
LinkedIn® Page
www.linkedin.com
38 employees on LinkedIn®
Saleswings
(32)4.8 out of 5
13th Easiest To Use in Lead Scoring software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    SalesWings provides deep person and account level insights into their needs, wants, interests and likeliness to buy. Stream real-time activity and event data to SalesWings and we'll tie it to leads, c

    Users
    No information available
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 38% Mid-Market
    • 34% Small-Business
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Saleswings features and usability ratings that predict user satisfaction
    8.4
    Analysis
    Average: 8.4
    8.6
    Conversion Viability
    Average: 8.2
    9.1
    Lead Opportunity
    Average: 8.8
    9.6
    Has the product been a good partner in doing business?
    Average: 9.1
  • What G2 Users Think
    Expand/Collapse What G2 Users Think
    • MS
    Next level integrations and easy to use features enable us to track all of our web visitor's behaviors and route only the warmest leads to sales.... Read review
    Ken D.
    KD
    Easy set up and implementation, seamless integration with Marketing Cloud and Salesforce, and outstanding account support. Read review
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Saleswings
    Year Founded
    2016
    HQ Location
    Lausanne, Switzerland
    Twitter
    @SalesWingsApp
    4,575 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    13 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

SalesWings provides deep person and account level insights into their needs, wants, interests and likeliness to buy. Stream real-time activity and event data to SalesWings and we'll tie it to leads, c

Users
No information available
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 38% Mid-Market
  • 34% Small-Business
Saleswings features and usability ratings that predict user satisfaction
8.4
Analysis
Average: 8.4
8.6
Conversion Viability
Average: 8.2
9.1
Lead Opportunity
Average: 8.8
9.6
Has the product been a good partner in doing business?
Average: 9.1
MS
Next level integrations and easy to use features enable us to track all of our web visitor's behaviors and route only the warmest leads to sales.... Read review
Ken D.
KD
Easy set up and implementation, seamless integration with Marketing Cloud and Salesforce, and outstanding account support. Read review
Seller Details
Seller
Saleswings
Year Founded
2016
HQ Location
Lausanne, Switzerland
Twitter
@SalesWingsApp
4,575 Twitter followers
LinkedIn® Page
www.linkedin.com
13 employees on LinkedIn®
Workbooks
(570)4.2 out of 5
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Workbooks is the 'No-BS' CRM: rated #1 CRM for midmarket firms by TechRadar in 2025, Workbooks combines its software platform with outstanding consultancy, implementation and support. Workbooks joi

    Users
    • Managing Director
    • Director
    Industries
    • Information Technology and Services
    • Computer Software
    Market Segment
    • 60% Small-Business
    • 33% Mid-Market
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Workbooks features and usability ratings that predict user satisfaction
    7.5
    Analysis
    Average: 8.4
    7.9
    Conversion Viability
    Average: 8.2
    7.5
    Lead Opportunity
    Average: 8.8
    8.7
    Has the product been a good partner in doing business?
    Average: 9.1
  • What G2 Users Think
    Expand/Collapse What G2 Users Think
    • GD
    The ease of use and being able to navigate the system is very useful. The level of reporting on activities, opportunities, existing customer... Read review
    Harrison D.
    HD
    I like combining all sales, marketing, outreach, and team collaboration. The "Shared Success Program" was a highlight for our customers to work... Read review
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Workbooks
    Company Website
    Year Founded
    2009
    HQ Location
    Reading, Berkshire
    Twitter
    @Workbooks
    2,794 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    65 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Workbooks is the 'No-BS' CRM: rated #1 CRM for midmarket firms by TechRadar in 2025, Workbooks combines its software platform with outstanding consultancy, implementation and support. Workbooks joi

Users
  • Managing Director
  • Director
Industries
  • Information Technology and Services
  • Computer Software
Market Segment
  • 60% Small-Business
  • 33% Mid-Market
Workbooks features and usability ratings that predict user satisfaction
7.5
Analysis
Average: 8.4
7.9
Conversion Viability
Average: 8.2
7.5
Lead Opportunity
Average: 8.8
8.7
Has the product been a good partner in doing business?
Average: 9.1
GD
The ease of use and being able to navigate the system is very useful. The level of reporting on activities, opportunities, existing customer... Read review
Harrison D.
HD
I like combining all sales, marketing, outreach, and team collaboration. The "Shared Success Program" was a highlight for our customers to work... Read review
Seller Details
Seller
Workbooks
Company Website
Year Founded
2009
HQ Location
Reading, Berkshire
Twitter
@Workbooks
2,794 Twitter followers
LinkedIn® Page
www.linkedin.com
65 employees on LinkedIn®
Lightcast Gazelle
(61)4.7 out of 5
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Gazelle.ai is the first and only AI-Powered sales intelligence platform that deploys custom-built algorithms to rank over 8 million international companies on their likelihood to expand. Gazelle.ai re

    Users
    No information available
    Industries
    • Government Administration
    • International Trade and Development
    Market Segment
    • 69% Small-Business
    • 23% Mid-Market
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Lightcast Gazelle features and usability ratings that predict user satisfaction
    7.9
    Analysis
    Average: 8.4
    8.3
    Conversion Viability
    Average: 8.2
    8.6
    Lead Opportunity
    Average: 8.8
    9.7
    Has the product been a good partner in doing business?
    Average: 9.1
  • What G2 Users Think
    Expand/Collapse What G2 Users Think
    • David T.
    DT
    The staff at Gazelle is terrific. They are very responsive and take feedback seriously for incorporating it into new features, UX updates, and... Read review
    Sam E.
    SE
    Level of detail, sheer breadth of data and G. Score. The library of tutorial videos on how to use the app and what to use it for, including... Read review
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Lightcast
    Year Founded
    2000
    HQ Location
    Moscow, Idaho, United States
    Twitter
    @LightcastData
    3,849 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    728 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Gazelle.ai is the first and only AI-Powered sales intelligence platform that deploys custom-built algorithms to rank over 8 million international companies on their likelihood to expand. Gazelle.ai re

Users
No information available
Industries
  • Government Administration
  • International Trade and Development
Market Segment
  • 69% Small-Business
  • 23% Mid-Market
Lightcast Gazelle features and usability ratings that predict user satisfaction
7.9
Analysis
Average: 8.4
8.3
Conversion Viability
Average: 8.2
8.6
Lead Opportunity
Average: 8.8
9.7
Has the product been a good partner in doing business?
Average: 9.1
David T.
DT
The staff at Gazelle is terrific. They are very responsive and take feedback seriously for incorporating it into new features, UX updates, and... Read review
Sam E.
SE
Level of detail, sheer breadth of data and G. Score. The library of tutorial videos on how to use the app and what to use it for, including... Read review
Seller Details
Seller
Lightcast
Year Founded
2000
HQ Location
Moscow, Idaho, United States
Twitter
@LightcastData
3,849 Twitter followers
LinkedIn® Page
www.linkedin.com
728 employees on LinkedIn®
BreadcrumbsIO
(23)4.3 out of 5
Save to My Lists
Entry Level Price:Starting at $1,999.00
  • Overview
    Expand/Collapse Overview
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • What G2 Users Think
    Expand/Collapse What G2 Users Think
  • Seller Details
    Expand/Collapse Seller Details
Product Description
How are these determined?Information
This description is provided by the seller.

Breadcrumbs is a Revenue Acceleration platform with lead scoring at the core that allows you to uncover hidden revenue opportunities at the right time by turning up the volume on intent signals you al

Users
No information available
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 65% Small-Business
  • 35% Mid-Market
BreadcrumbsIO features and usability ratings that predict user satisfaction
9.6
Analysis
Average: 8.4
7.8
Conversion Viability
Average: 8.2
10.0
Lead Opportunity
Average: 8.8
8.9
Has the product been a good partner in doing business?
Average: 9.1
Verified User in Marketing and Advertising
CM
Friendly design of the website, attractive free tools and plan to start Read review
Alejandro V.
AV
the proposed functionality; is a huge pain point in our industry Read review
Seller Details
Seller
BreadcrumbsIO
Year Founded
2020
HQ Location
San Francisco, US
Twitter
@BreadcrumbsIO
282 Twitter followers
LinkedIn® Page
www.linkedin.com
4 employees on LinkedIn®
Valasys AI
(55)5.0 out of 5
Save to My Lists
Free trial available
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    VAIS (Valasys AI Score) - The Complete B2B Sales Intelligence & Lead Generation Platform VAIS is the only AI-powered sales intelligence platform that combines predictive analytics with natural la

    Users
    • CEO
    Industries
    • Computer Software
    Market Segment
    • 29% Mid-Market
    • 20% Small-Business
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Valasys AI is a tool that manages lead generation workflow, automates outreach activities, and provides intent-based prioritization and automated lead account creation.
    • Reviewers like the platform's capability to reset audience criteria, manage multiple goals, and its seamless integration with existing tools, which has made Valasys AI a highly recommendable tool for colleagues.
    • Reviewers experienced a slower refresh time than desired, which affects the efficiency of their workflow and they wish the platform had more ready-made templates for campaign setup.
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Valasys AI features and usability ratings that predict user satisfaction
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Valasys Media
    Year Founded
    2014
    HQ Location
    Jersey City, US
    LinkedIn® Page
    www.linkedin.com
    111 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

VAIS (Valasys AI Score) - The Complete B2B Sales Intelligence & Lead Generation Platform VAIS is the only AI-powered sales intelligence platform that combines predictive analytics with natural la

Users
  • CEO
Industries
  • Computer Software
Market Segment
  • 29% Mid-Market
  • 20% Small-Business
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Valasys AI is a tool that manages lead generation workflow, automates outreach activities, and provides intent-based prioritization and automated lead account creation.
  • Reviewers like the platform's capability to reset audience criteria, manage multiple goals, and its seamless integration with existing tools, which has made Valasys AI a highly recommendable tool for colleagues.
  • Reviewers experienced a slower refresh time than desired, which affects the efficiency of their workflow and they wish the platform had more ready-made templates for campaign setup.
Valasys AI features and usability ratings that predict user satisfaction
0.0
No information available
0.0
No information available
0.0
No information available
0.0
No information available
Seller Details
Seller
Valasys Media
Year Founded
2014
HQ Location
Jersey City, US
LinkedIn® Page
www.linkedin.com
111 employees on LinkedIn®
Forwrd
(32)4.8 out of 5
12th Easiest To Use in Lead Scoring software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Struggling to keep your scoring models up to date every time marketing campaigns or product features are launched? Meet Forwrd, the easiest way to build accurate scoring models that literally become

    Users
    No information available
    Industries
    • Information Technology and Services
    • Computer Software
    Market Segment
    • 66% Mid-Market
    • 16% Enterprise
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Forwrd features and usability ratings that predict user satisfaction
    9.4
    Analysis
    Average: 8.4
    8.5
    Conversion Viability
    Average: 8.2
    9.4
    Lead Opportunity
    Average: 8.8
    9.8
    Has the product been a good partner in doing business?
    Average: 9.1
  • What G2 Users Think
    Expand/Collapse What G2 Users Think
    • Verified User in Automotive
    UA
    Forwrd helps us to score freemium users based on their activity, firmographics, and demographics, allowing SDRs to prioritize the most qualified... Read review
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Forwrd
    Year Founded
    2021
    HQ Location
    Tel Aviv-Yafo, IL
    LinkedIn® Page
    www.linkedin.com
    4 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Struggling to keep your scoring models up to date every time marketing campaigns or product features are launched? Meet Forwrd, the easiest way to build accurate scoring models that literally become

Users
No information available
Industries
  • Information Technology and Services
  • Computer Software
Market Segment
  • 66% Mid-Market
  • 16% Enterprise
Forwrd features and usability ratings that predict user satisfaction
9.4
Analysis
Average: 8.4
8.5
Conversion Viability
Average: 8.2
9.4
Lead Opportunity
Average: 8.8
9.8
Has the product been a good partner in doing business?
Average: 9.1
Verified User in Automotive
UA
Forwrd helps us to score freemium users based on their activity, firmographics, and demographics, allowing SDRs to prioritize the most qualified... Read review
Seller Details
Seller
Forwrd
Year Founded
2021
HQ Location
Tel Aviv-Yafo, IL
LinkedIn® Page
www.linkedin.com
4 employees on LinkedIn®