Top Free Lead Scoring Software

Check out our list of free Lead Scoring Software. Products featured on this list are the ones that offer a free trial version. As with most free versions, there are limitations, typically time or features.

If you'd like to see more products and to evaluate additional feature options, compare all Lead Scoring Software to ensure you get the right product.

Results: 12
(6,446)4.6 out of 5
Optimized for quick response
Entry Level Price:$9 Per Month - Paid Yearly

ActiveCampaign's category-defining Customer Experience Automation (CXA) Platform helps over 130,000 businesses in 170 countries meaningfully engage with their customers. The platform gives businesses of all sizes access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful segmentation and personalization across social, email, messaging, chat, and text. Over 70% of ActiveCampaign's customers use its 300+ integrations inclu

There are many customizations and the customer service is prompt. Their live chat has been very helpful. They also have automations which help with... Read review
The advanced logic capabilities are great and exactly what we were looking for. This is far and away the best benefit in my opinion (note: we are... Read review
(321)4.6 out of 5
Optimized for quick response
Entry Level Price:$80 per user per month

VanillaSoft, the industry’s most successful sales engagement platform, helps sales development teams engage over 15,000,000 contacts every month. Used standalone, or in combination with existing traditional CRM systems, VanillaSoft empowers sales reps to respond to new leads within seconds, interact with leads more consistently, across more channels, and generate more qualified sales opportunities. Globally, thousands of users employ VanillaSoft’s queue-based sales engine and intellective routin

I liked so many of the features that Vanilla Soft offer, especially the script and the variety of response options that can be considered. My Call... Read review
VanillaSoft is easy to use, and custom fields/tables are vital for segmentation, and built in email/sms post-call is great, especially for reaching... Read review
(125)4.5 out of 5
Optimized for quick response

Infer’s predictive lead scoring platform leverages the power of predictive analytics and hands-on data science to help you determine who your ideal buyers are, understand their purchasing behavior and stop wasting time on leads that will never convert. Infer analyzes the data collected in your CRM, your marketing automation systems and Infer's massive database of company information to find the prospects who are most likely to buy and are the best fit for your company. It computes precise score

Geneva F.
Infer is an excellent marketing and CRM automation platform with a live API connection. Infer is a software that applies advanced machine learning... Read review
Zhu T.
I like the graphic panels that offer the interface is actually quite simple to use it is excellent for quality campaigns and price forecasting in... Read review
(29)4.7 out of 5 is a predictive intelligence product company for enterprise sales and marketers. The plug and play product integrates with your marketing automation and CRM systems and leverages machine learning and predictive classification to determine the deepest context. Using this context to go enhance the quality of your funnel, be it inbound or outbound. All models a built for efficiency and confidence levels or 70% or higher are standard using this product. Typical problems customers solve us

From start to finish it took us about 10 hours to setup. This included all upstream and downstream integrations, the initial modeling and setting... Read review
Account level prioritization by portfolio and targeting. by industry preferences and sector categories. One of the few solutions in the market... Read review
(11)4.6 out of 5

Saleswings increases revenues generated by sales and marketing organisations, by providing actionable profile and intent data around a company's business leads. Concretely we provide highly actionable lead website activity, and lead person and company profile data in real-time. This way we enable sales teams sell smarter through sales intelligence, and empower marketers to segment leads based on intent, or retarget a specific set of contacts based on what they are interested in. In simple term

Next level integrations and easy to use features enable us to track all of our web visitor's behaviors and route only the warmest leads to sales.... Read review
(43)4.7 out of 5 is the first and only AI-Powered sales intelligence platform that deploys custom-built algorithms to rank over 8 million international companies on their likelihood to expand. represents a brand new approach to marketing and business development by focusing on leads that are active buyers of goods and services: Growth Companies. Deployed by users in more than 15 countries, has transformed the lead generation process. The days of static, un-intuitive list building

David T.
The staff at Gazelle is terrific. They are very responsive and take feedback seriously for incorporating it into new features, UX updates, and... Read review
(22)4.7 out of 5

CloudLead uses machine learning tools backed by human researchers to help B2B sales and marketing teams scale their outbound processes. With CloudLead businesses can identify new customer leads, update & improve existing lead database and setup managed outbound email processes.

Reliable turnaround and responsiveness to specific data formatting/queries are a big plus. Read review
The CloudLead team is great and and they respond quickly. We are able to get a targeted list of contacts (in terms of industry, company size,... Read review
(2)4.0 out of 5

LeadBoxer is a lead generation and lead scoring platform for small to large B2B sales teams. LeadBoxer provides sales teams of any size with valuable insights on what their potential customers are interested in before they even reach out. The software automatically creates visitor profiles for website visitors, captures data on their online behaviour and interactions, and then assigns them a leadscore according to parameters set by the assigned account manager. With LeadBoxer, sales teams are

Their flexibility into accept our feedback and implement new features. Read review
Tracking, of who vistits our website, integration with our own (custom made) CRM system. Read review
(1)3.5 out of 5
Entry Level Price:$249 /month

Salespanel offers software solutions to B2B companies for identifying website visitors, capturing and aggregating leads from different marketing channels and tracking customer behavior and qualifying leads. Salespanel creates a central hub for businesses to monitor all marketing activities and measure results. It also empowers your sales team with all the data they need to close more deals. Align your sales and marketing and improve your ROI with Salespanel.

Eric H.
The operation of the interface is incredible, safe, reliable and stable during its execution and deployment, its ability to prioritize and qualify... Read review
(1)0.0 out of 5
Entry Level Price:990 € HT 120 000 credits

Our solution is designed for companies that want to reduce their prospecting time and expenses while maximizing lead generation. As a true assistant to your sales and marketing teams, we analyze, carry out and optimize your prospecting to attract your future customers with continuous and multi-channel actions.

Une base de données de contacts très riche Read review
0 ratings

Mirabel's Marketing Manager is a full-scale CRM and marketing automation software with email marketing, reporting and analytics, competitor analysis, and more. This full-suite software comes with website visitor tracking to identify anonymous website visitors and append demographic and contact data to leads. It also has a 50-million contact prospecting database to assist with generating sales and scoring leads. Mirabel's Marketing Manager also includes must-have digital marketing tools, includ

(3)4.0 out of 5

zigihub is an integrated and intelligent revenue acceleration platform covering the entire spectrum of CRM, Sales force management, Campaign management, Event Driven Marketing etc.

zigihub has built in one CRM and Marketing Automation platform and the leads goes directly into CRM when running the email campaigns which saves... Read review

Top 10 Free Lead Scoring Software in 2021

  • ActiveCampaign
  • VanillaSoft
  • Infer
  • Saleswings

Learn More About Lead Scoring Software

What is Lead Scoring Software?

Lead scoring software is used by companies to evaluate the sale potential of each business lead or opportunity. By using this type of software, companies create scales and benchmarks to rank prospects against. Lead scoring software helps teams focus on lead opportunities that are most likely to convert into sales, thus saving time. Driving focus on high-potential leads help salespeople save the time they would have spent on less valuable leads, and with that time they are enabled to craft better messaging when approaching customers with higher probability to close.

Lead scoring software assigns values or numerical "points" to each lead a business generates. Leads can be scored on multiple attributes, including the professional information they have submitted to a company and how they have engaged with a website and brand across the internet. This process helps sales and marketing teams prioritize leads, respond to them effectively, and increase the rate at which those leads become customers.

Key Benefits of Lead Scoring Software

  • Boosts sales efficiency by providing insights into consumer readiness to make a purchase
  • Increases marketing effectiveness by enabling organizations to effectively measure the return on investment (ROI) of their marketing efforts
  • Facilitates collaboration between marketing and sales to define the profile of sales-ready leads, thus promoting sales and marketing alignment
  • Identifies high-value leads effectively, boosting revenue and helping sales teams to avoid wasting time on leads that are not ready to convert into sales

Why Use Lead Scoring Software?

Organizations use lead scoring software because it is a key component in an efficient marketing and sales process. By assigning scores to leads, companies determine which leads are ready to send directly to sales and which leads still need to be developed by the marketing team. This practice not only provides sales teams with better-qualified leads but also streamlines communication between the two departments. Further reasons businesses use lead scoring software are noted below:

Analysis — Lead scoring software analyzes which leads should be prioritized and then accelerates them up the sales pipeline. The software also matches and assigns leads to the correct sales representative and aligns lead scores with predefined lead distribution criteria.

Scoring management — Lead scoring software reports on and analyzes lead scores to determine the conversion rate of lead opportunities, and aligns lead scores and strategy with existing sales operations.

Attribution — This type of software syncs lead data within the sales database for consistency and accuracy, and provides analysis on lead scores, funnel insights, and both open and closed opportunities.

Integration — Lead scoring software integrates with lead capture and lead intelligence tools to discover leads, as well as customer relationship management (CRM) or marketing automation tools to contextualize lead data.

Who Uses Lead Scoring Software?

Lead scoring software is mostly used by sales and marketing teams. The most important and relevant reasons for these teams using this software are given below:

Sales managers — Lead scoring software allows sales managers and sales teams to measure leads and focus only on the strong or warm leads that produce sales and revenue. This, in turn, helps to maximize conversion rates and shorten sales cycles.

Marketing teams — Marketing teams use lead scoring software to increase marketing qualified leads (MQL) and sales accepted leads (SAL) conversion rates, which could result in more revenue through increased sales. All departments within a company are expected to take on more revenue responsibility and marketing departments get value from this software by chasing only viable leads, which in turn saves time and money.

Finance teams — Finance teams use lead scoring software to track and analyze metrics in regards to sales efficiency, conversion rates, and sales cycles. The more efficient the sales cycle is, the more cost savings a company realizes, and vice versa. Tracking the amount of time and money lost on subpar or premature leads allows an organization to make forecasts and adjustments to minimize these risks in the future.

Kinds of Lead Scoring Software

There are two main types of this software: predictive and rules-based lead scoring software. More information about both types are listed below:

Predictive lead scoring software — Predictive lead scoring software is the most common type of lead scoring software. This type of scoring relies on a predictive model, as well as machine learning and complex algorithms, to identify which leads are best for a company to pursue. These models use external data points, such as demographics, employee count, job openings, web presence, etc., along with historical data and any interactions the lead prospect previously had with the company, to create a more accurate and informed score. The software also creates a predictive model, often using data from a CRM or marketing platform to pinpoint any behaviors and characteristics closed or won accounts share.

Rules-based lead scoring software — Rules-based lead scoring software is a more traditional type of scoring and is usually standard in most marketing automation platforms. It assigns a numeric value to attitudes, characteristics, and behaviors of a prospect, which are defined by a company’s marketing team, although input from sales is common. The intent is that these scores increase the quality of leads that are passed to sales.

Lead Scoring Software Features

There are several features included in lead scoring software that benefits marketing, finance, sales, and the company as a whole. The most important features are further discussed below:

Import and export data — This feature provides options to easily import and export data to and from multiple file types, such as PDFs, spreadsheets, text files, and more.

Integration — Lead scoring software integrates with marketing and sales software, as well as lead intelligence and advanced analytics platforms.

Comparisons — This software feature assists in comparing lead scores to company benchmarks, while providing reporting and analysis that sales teams use to determine which opportunities to follow, and more importantly, which to avoid.

Scoring — Scoring features use criteria such as revenue, budget, and company size to assign score to leads.

Rankings — Lead scoring software contains functionality to create and manage ranking scales for leads based on company objectives and their market position.