Best Lead Scoring Software with Analysis Capabilities

How Many Lead Scoring Software Products Does G2 Track?

Total Products under this Category: 150

Category Stats (Nov 2026)

  • Average Rating: 4.48/5 (↑0.01 vs Oct 2026) The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Evergrowth (+1.33%) - Among all products in this category, Evergrowth recorded the largest rating increase compared to last month

Last updated: November 10, 2026

How Does G2 Rank Lead Scoring Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 83,100+ Authentic Reviews
  • 150+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Lead Scoring Software

G2 Grid® for Lead Scoring Software plotting products by satisfaction and market presence

Highlighted products: Salesforce Sales Cloud, GTM Studio - Powered by ZoomInfo, Apollo.io, 6sense Revenue Marketing, ActiveCampaign, 6sense Sales Intelligence, Zoho CRM, and LeadSquared Sales CRM.

Underlying data: [Grid® JSON](https://www.g2.com/categories/lead-scoring/grids.json?focus%5B%5D=agentforce-sales-formerly-salesforce-sales-cloud&focus%5B%5D=gtm-studio-powered-by-zoominfo&focus%5B%5D=apollo-io&focus%5B%5D=6sense-revenue-marketing&focus%5B%5D=activecampaign&focus%5B%5D=6sense-sales&focus%5B%5D=zoho-crm&focus%5B%5D=leadsquared-sales-crm)

Vanillasoft

Vanillasoft is the only sales engagement software that has *built in* lead management and auto dialling. Its the best for fast-moving revenue teams. Most sales engagement tools orchestrate and automate communication channels, standardize workflows, cadences, and scripts, and provide reporting and analytics. But, most sales engagement software rely on external CRMs to manage lists, and external dialers to launch calls. Vanillasoft's sales engagement software has an embedded, native auto dialer. We evaluate rank and serve the next best lead in real time, as an industry-leading lead management tool. Plus, Vanillasoft optimizes agent outreach deliverability, making sure that every call, SMS and email reach their destination. The primary audience for Vanillasoft are organizations with fast-moving revenue teams that rely on quick and effective communication with leads. The platform is tailored for teams that prioritize responsiveness and efficiency, making it an ideal choice for industries such as real estate, insurance, and financial services. With its focus on optimizing lead engagement, VanillaSoft serves as a critical tool for fast-moving revenue teams aiming to enhance their performance and streamline their processes. Fast moving revenue teams love Vanillasoft's: - Material, dramatic increases in agent activity - often 500% increase - Increases in agent productivity - up to 94% - Increases in agent actions per hour - 3x - 35% increase in call connections G2 Sales Engagement users say it clearly- we help teams move faster by being 1. The Easiest To Do Business with 2. The Best User Adoption 3. The Easiest To Use Vanillasoft users get going faster, get agents working sooner, and ramping to be productive faster. Vanillasoft ensures that communication is timely and effective. The platform's lead management and sales automation manages the sequence of calls, emails, and texts, ensuring that messages are sent in the optimal order and with the appropriate content. This capability not only improves the likelihood of successful contact but also helps agents avoid common pitfalls such as spam filters and blocked calls. By streamlining communication, Vanillasoft enhances the overall effectiveness of sales efforts, allowing teams to reach their leads more consistently. Overall, Vanillasoft's comprehensive system is built on the principles of effectiveness and efficiency, equipping sales teams with the tools they need to succeed in a competitive landscape. By prioritizing leads, simplifying agent activities, and optimizing communication, Vanillasoft stands out as a valuable solution for organizations looking to enhance their sales processes and achieve better results.

Average Rating: 4.4/5.0

Total Reviews: 724

How Do G2 Users Rate Vanillasoft?

  • Analysis: 8.9/10 (Category avg: 8.4/10)
  • Conversion Viability: 9.1/10 (Category avg: 8.2/10)
  • Lead Opportunity: 9.1/10 (Category avg: 8.9/10)
  • Has the product been a good partner in doing business?: 9.3/10 (Category avg: 9.1/10)

Who Is the Company Behind Vanillasoft?

  • Seller: Vanillasoft
  • Company Website:
  • Year Founded: 2005
  • HQ Location: Austin, TX
  • LinkedIn® Page: www.linkedin.com
    94 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Insurance Agent, Account Executive
  • Top Industries: Insurance, Marketing and Advertising
  • Company Size: 58% Small, 31% Medium

What Do G2 Reviewers Say About Vanillasoft?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of use of Vanillasoft, appreciating its simple navigation and efficient lead management.
  • Users value the intuitive navigation of VanillaSoft, praising its modular organization and easy accessibility.
  • Users appreciate the simplicity and ease of use of VanillaSoft, enhancing their cold calling efficiency and experience.
  • Users appreciate the time-saving features of VanillaSoft, enabling organized outreach and efficient daily call management.
  • Users value the effective lead generation capabilities of Vanillasoft, enhancing productivity and simplifying outreach management.
Cons
  • Users often face slow loading issues with Vanillasoft, leading to frustrating navigation and lost progress.
  • Users consistently experience call connectivity issues with Vanillasoft, leading to frustration and unprofessional interactions.
  • Users experience slow performance and occasional connectivity issues with Vanillasoft, impacting their overall productivity and convenience.
  • Users find that the missing features of Vanillasoft limit reporting capabilities and overall flexibility.
  • Users experience frequent connectivity issues with VanillaSoft, causing embarrassment and disruption during calls.

What Are Recent G2 Reviews of Vanillasoft?

What Are G2 Users Discussing About Vanillasoft?

D&B Rev.Up ABX

D&B Rev.Up ABX is an open RevTech platform designed to help marketing and sales teams grown revenue by consolidating accounts, contacts, campaigns, and sales plays. With D&B Rev.Up ABX, you get the power to: •Learn: with a full view of buyers and customers, better understand their behavior, their journeys, and when they're likely to buy •Target: With AI-driven insights, prioritize the audiences most likely to buy - or customers at risk of leaving •Engage: Turn on and run personalized, data-backed campaigns in the channels where your buyers and customers are most likely to respond •Win: Uncover all of the points in your buyers' journeys where they're likely to engage to help your team reach them at the right times - and get through the door first

Average Rating: 4.4/5.0

Total Reviews: 108

How Do G2 Users Rate D&B Rev.Up ABX?

  • Analysis: 9.0/10 (Category avg: 8.4/10)
  • Conversion Viability: 8.2/10 (Category avg: 8.2/10)
  • Lead Opportunity: 8.8/10 (Category avg: 8.9/10)
  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 9.1/10)

Who Is the Company Behind D&B Rev.Up ABX?

  • Seller: Dun & Bradstreet
  • HQ Location: Jacksonville, FL
  • LinkedIn® Page: www.linkedin.com
    5,735 employees on LinkedIn®
  • Ownership: NYSE: DNB
  • Total Revenue (USD mm): $1,738

Who Uses This Product?

  • Top Industries: Information Technology and Services, Computer Software
  • Company Size: 41% Medium, 32% Small

What Do G2 Reviewers Say About D&B Rev.Up ABX?

AI-generated summary from verified user reviews

Pros
  • Users value the comprehensive analytics of D&B Rev.Up ABX, enhancing targeting and insights for marketing strategies.
  • Users value the effective audience targeting capabilities of D&B Rev.Up ABX, enhancing marketing personalization and campaign success.
  • Users value the data accuracy of D&B Rev.Up ABX, enhancing their marketing effectiveness through reliable insights.
  • Users value the rich business insights from D&B Rev.Up ABX, enhancing targeting and personalization in marketing efforts.
  • Users value the effective targeting capabilities of D&B Rev.Up ABX, enhancing personalized marketing efforts through rich data insights.
Cons
  • Users face slow performance issues, lacking real-time insights and engagement tracking, impacting marketing efficiency and user monitoring.
  • Users express concerns over integration issues that hinder real-time insights and automated workflows, affecting usability.
  • Users find the learning curve challenging, especially those without prior experience in account-based marketing.
  • Users often face a difficult learning curve with D&B Rev.Up ABX, making it challenging for new users to adapt.
  • Users find automation difficult as the tool lacks real-time insights and tracking, limiting effective engagement monitoring.

What Are Recent G2 Reviews of D&B Rev.Up ABX?

What Are G2 Users Discussing About D&B Rev.Up ABX?

Saleswings

SalesWings is an AI-powered revenue acceleration platform that helps marketing, sales, and emerging agentic teams make every engagement timely, relevant, and impactful. It provides a holistic, first-party view of buyer interests, intent, and sales-readiness across leads and accounts, and is purpose-built to complement B2C marketing clouds with the missing “B2B layer.” Built for Salesforce-centric stacks and adjacent engagement tools, SalesWings delivers best-in-class native integrations with Salesforce Sales Cloud, Marketing Cloud (all editions), Data Cloud and Agentforce, plus Braze, Segment, and others—so insights land where teams already work. It is a certified Salesforce ISV and Braze Alloys partner. Core capabilities include rich behavioral data collection, lead/account scoring (point-based, predictive, and fit/grading), interest tagging, real-time sales alerts (email/Slack/browser), an AI sales assistant for next-best actions, and CRM-native attribution and campaign impact reporting. SalesWings Interactions adds high-performing, behaviorally targeted on-site pop-ups to capture and qualify demand without heavy ops lift. Who benefits: Demand gen and marketing operations improve audience targeting, channel ROI, and attribution; SDR/BDR teams boost speed-to-lead and conversion with prioritized lists and alerts; Sales operations orchestrate cleaner hand-offs; AEs gain account-level interest maps to expand deal size and timing. Differentiation: Versus Salesforce Einstein Lead Scoring, SalesWings adds native first-party behavioral signals, actionable interest areas (not just a number), real-time alerts, and MAP activation inside Salesforce Marketing Cloud and Braze. Against 6sense and Demandbase, SalesWings stays lightweight—no third-party intent/data credits or DSP to run—while deepening first-party signal activation inside SFMC/Braze and Salesforce. Compared with Qualified, SalesWings augments existing journeys with scoring, tags, and Interactions rather than replacing them with an autonomous AI SDR. Outfunnel focuses on sync and rules-based scoring; SalesWings provides AI assistance, CRM-native attribution, and on-site engagement. Why it matters now: For teams running Salesforce/Braze who need B2B precision without stack sprawl, SalesWings offers faster time-to-value, lower change-management, and decision-grade reporting—power with simplicity, embedded where revenue work happens.

Average Rating: 4.8/5.0

Total Reviews: 34

How Do G2 Users Rate Saleswings?

  • Analysis: 8.5/10 (Category avg: 8.4/10)
  • Conversion Viability: 8.8/10 (Category avg: 8.2/10)
  • Lead Opportunity: 9.2/10 (Category avg: 8.9/10)
  • Has the product been a good partner in doing business?: 9.6/10 (Category avg: 9.1/10)

Who Is the Company Behind Saleswings?

  • Seller: Saleswings
  • Year Founded: 2016
  • HQ Location: Lausanne, Switzerland
  • LinkedIn® Page: www.linkedin.com
    16 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 41% Medium, 32% Small

What Do G2 Reviewers Say About Saleswings?

AI-generated summary from verified user reviews

Pros
  • Users commend the responsive customer support of Saleswings, enhancing the overall onboarding and user experience.
  • Users appreciate the ease of setup and user-friendly interface, making onboarding and usage smooth and supported.
  • Users commend the easy setup of Saleswings, noting excellent support and a friendly learning curve during onboarding.
  • Users appreciate how SalesWings delivers real insights from engagement, enhancing lead prioritization and improving conversion rates.
  • Users admire the seamless CRM integration of Saleswings, enhancing top-of-funnel visibility and marketing efficiency.
Cons
  • Users find the clunky design of Saleswings challenging, especially with tag and score management becoming cluttered.
  • Users feel that the complex filtering in Saleswings could be more intuitive and efficient, enhancing usability.
  • Users find the filtering issues in Saleswings limit their ability to efficiently manage and locate accounts.
  • Users find layout issues in Saleswings, especially in cluttered tag and score managers without organization options.
  • Users feel the UI limitations of Saleswings, particularly with tag management, hinder their overall experience.

What Are Recent G2 Reviews of Saleswings?

What Are G2 Users Discussing About Saleswings?

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Lightcast Gazelle

Gazelle.ai is the first and only AI-Powered sales intelligence platform that deploys custom-built algorithms to rank over 8 million international companies on their likelihood to expand. Gazelle.ai represents a brand new approach to marketing and business development by focusing on leads that are active buyers of goods and services: Growth Companies. Deployed by users in more than 15 countries, Gazelle.ai has transformed the lead generation process. The days of static, un-intuitive list building are done. Engage with C-level decision-makers at the world’s fastest-growing companies. Start your journey with our AI-generated growth scores and combine these with hundreds of other “growth” filters including: VC funding, fast revenue growth, key company events, industry heatmaps, clustering intelligence, emerging keywords search, among many others. Spend more time closing and less time chasing with the world’s first and only AI-powered company growth platform: Gazelle.ai.

Average Rating: 4.7/5.0

Total Reviews: 61

How Do G2 Users Rate Lightcast Gazelle?

  • Analysis: 7.9/10 (Category avg: 8.4/10)
  • Conversion Viability: 8.3/10 (Category avg: 8.2/10)
  • Lead Opportunity: 8.6/10 (Category avg: 8.9/10)
  • Has the product been a good partner in doing business?: 9.7/10 (Category avg: 9.1/10)

Who Is the Company Behind Lightcast Gazelle?

Who Uses This Product?

  • Top Industries: Government Administration, International Trade and Development
  • Company Size: 69% Small, 23% Medium

What Are Recent G2 Reviews of Lightcast Gazelle?

What Are G2 Users Discussing About Lightcast Gazelle?

PX

The PX platform is all about optimization. Buyers and publishers benefit through two vehicles: The PX Open Exchange is a marketplace with 500+ integrated and pre-vetted lead sources and direct publishers with over 3 million consumer inquiries per month. It’s a huge pool of available leads — and a single means to measure multiple sources simultaneously. If you have direct publisher relationships, PX Private Marketplaces let you keep it 1-to-1, and further optimize with all the tools and insights of the Open Exchange, including real-time pricing, pre-integrated lead verification services, and sales-data performance measures. The PX platform addresses the primary challenges brands face in customer acquisition: Compliance, Transparency, Source Management, Control, and Results

Average Rating: 3.8/5.0

Total Reviews: 18

How Do G2 Users Rate PX?

  • Analysis: 4.2/10 (Category avg: 8.4/10)
  • Conversion Viability: 4.2/10 (Category avg: 8.2/10)
  • Lead Opportunity: 5.0/10 (Category avg: 8.9/10)
  • Has the product been a good partner in doing business?: 8.3/10 (Category avg: 9.1/10)

Who Is the Company Behind PX?

  • Seller: PX
  • Year Founded: 2010
  • HQ Location: New York, New York
  • LinkedIn® Page: www.linkedin.com
    150 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising
  • Company Size: 53% Small, 26% Medium

What Are Recent G2 Reviews of PX?

Leadspace

When working with huge volumes of data, the ability to validate and resolve companies and buyers at the enterprise, SMB, or even micro-business level is a challenge. Leadspace is purpose-built to help growing organizations effectively manage these data challenges. And we do it at scale for some of the most demanding B2B customers—Microsoft, Zoom Video, and Salesforce. Resolving this challenge requires multi-source validation involving dozens of sources of both first- and third-party data. The Leadspace platform unifies all of this data into a B2B data graph that can host and rationalize billions of relationships and potentially trillions of data points down to the company- and buyer-level. This helps go-to-market teams easily navigate, segment, and activate across multiple digital channels to positively change the economics of their pipeline and deal conversion.

Average Rating: 4.3/5.0

Total Reviews: 109

How Do G2 Users Rate Leadspace?

  • Analysis: 8.6/10 (Category avg: 8.4/10)
  • Conversion Viability: 8.3/10 (Category avg: 8.2/10)
  • Lead Opportunity: 8.5/10 (Category avg: 8.9/10)
  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 9.1/10)

Who Is the Company Behind Leadspace?

  • Seller: Leadspace
  • Year Founded: 2010
  • HQ Location: San Francisco, US
  • LinkedIn® Page: www.linkedin.com
    71 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Operations Manager
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 50% Medium, 45% Large

What Are Recent G2 Reviews of Leadspace?

What Are G2 Users Discussing About Leadspace?