Best Lead Scoring Software with Analysis Capabilities

How Many Lead Scoring Software Products Does G2 Track?

Total Products under this Category: 108

Category Stats (Aug 2026)

  • Average Rating: 4.47/5 (↓0.01 vs Jul 2026) The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: LeadsPlease (+0.76%) - Among all products in this category, LeadsPlease recorded the largest rating increase compared to last month

Last updated: August 06, 2026

How Does G2 Rank Lead Scoring Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 71,500+ Authentic Reviews
  • 108+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Lead Scoring Software

G2 Grid® for Lead Scoring Software plotting products by satisfaction and market presence

Highlighted products: Agentforce Sales (formerly Salesforce Sales Cloud), Apollo.io, GTM Studio - Powered by ZoomInfo, 6sense Revenue Marketing, ActiveCampaign, 6sense Sales Intelligence, Zoho CRM, and LeadSquared Sales CRM.

Underlying data: [Grid® JSON](https://www.g2.com/categories/lead-scoring/grids.json?focus%5B%5D=agentforce-sales-formerly-salesforce-sales-cloud&focus%5B%5D=apollo-io&focus%5B%5D=gtm-studio-powered-by-zoominfo&focus%5B%5D=6sense-revenue-marketing&focus%5B%5D=activecampaign&focus%5B%5D=6sense-sales&focus%5B%5D=zoho-crm&focus%5B%5D=leadsquared-sales-crm)

Sponsored

Apollo.io

Apollo.io is an AI-powered go-to-market (GTM) platform that helps revenue teams find, engage, and manage B2B buyers across the entire sales cycle. Apollo.io is the company behind the industry’s first fully agentic GTM platform, transforming how revenue teams execute. Going beyond automation, Apollo’s intelligent agents actively drive results across the entire sales funnel – from prospecting to deal management – all in one place. Trusted by millions of users and hundreds of thousands of companies – including Anthropic, Autodesk, and Docusign – Apollo is making world-class go-to-market simple, intelligent, and accessible for all. Apollo serves sales development representatives, account executives, sales leaders, revenue operations, and marketing teams at B2B organizations of various sizes. Teams use Apollo to build and maintain target account lists, orchestrate outbound and inbound motions, manage opportunities, and understand which activities lead to qualified pipeline and closed revenue. Key capabilities include: Data and targeting: Access to a large B2B database with company and contact details, including firmographic, technographic, and buyer signal data, so users can define ideal customer profiles and create precise segments for outreach. Prospecting and enrichment: Tools to search, filter, and save prospect lists, plus enrichment workflows that keep contact and account records up to date in Apollo and connected systems such as CRM. Sales engagement: Multi-step, multi-channel sequences for email, calls, and tasks that standardize how reps follow up with prospects, with controls for timing, throttling, and deliverability. Agentic and AI-assisted workflows: Intelligent agents and AI features that help with account research, lead scoring, message generation, and next-step recommendations so reps can prioritize and personalize at scale. Deal and activity management: Basic CRM-style functionality for tracking opportunities, stages, activities, and notes, giving teams a single view of pipeline health and sales performance. By combining data, engagement, and deal execution in one platform, Apollo is designed to reduce the number of disconnected tools in a typical GTM stack and provide a consistent workflow for building pipeline and managing deals. This helps organizations improve data quality, increase seller productivity, and run more structured, measurable go-to-market programs.

Visit website

Vanillasoft

Vanillasoft is the only sales engagement software that has *built in* lead management and auto dialling. Its the best for fast-moving revenue teams. Most sales engagement tools orchestrate and automate communication channels, standardize workflows, cadences, and scripts, and provide reporting and analytics. But, most sales engagement software rely on external CRMs to manage lists, and external dialers to launch calls. Vanillasoft's sales engagement software has an embedded, native auto dialer. We evaluate rank and serve the next best lead in real time, as an industry-leading lead management tool. Plus, Vanillasoft optimizes agent outreach deliverability, making sure that every call, SMS and email reach their destination. The primary audience for Vanillasoft are organizations with fast-moving revenue teams that rely on quick and effective communication with leads. The platform is tailored for teams that prioritize responsiveness and efficiency, making it an ideal choice for industries such as real estate, insurance, and financial services. With its focus on optimizing lead engagement, VanillaSoft serves as a critical tool for fast-moving revenue teams aiming to enhance their performance and streamline their processes. Fast moving revenue teams love Vanillasoft's: - Material, dramatic increases in agent activity - often 500% increase - Increases in agent productivity - up to 94% - Increases in agent actions per hour - 3x - 35% increase in call connections G2 Sales Engagement users say it clearly- we help teams move faster by being 1. The Easiest To Do Business with 2. The Best User Adoption 3. The Easiest To Use Vanillasoft users get going faster, get agents working sooner, and ramping to be productive faster. Vanillasoft ensures that communication is timely and effective. The platform's lead management and sales automation manages the sequence of calls, emails, and texts, ensuring that messages are sent in the optimal order and with the appropriate content. This capability not only improves the likelihood of successful contact but also helps agents avoid common pitfalls such as spam filters and blocked calls. By streamlining communication, Vanillasoft enhances the overall effectiveness of sales efforts, allowing teams to reach their leads more consistently. Overall, Vanillasoft's comprehensive system is built on the principles of effectiveness and efficiency, equipping sales teams with the tools they need to succeed in a competitive landscape. By prioritizing leads, simplifying agent activities, and optimizing communication, Vanillasoft stands out as a valuable solution for organizations looking to enhance their sales processes and achieve better results.

Average Rating: 4.5/5.0

Total Reviews: 722

How Do G2 Users Rate Vanillasoft?

  • Analysis: 8.9/10 (Category avg: 8.4/10)
  • Conversion Viability: 9.1/10 (Category avg: 8.2/10)
  • Lead Opportunity: 9.1/10 (Category avg: 8.8/10)
  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 9.1/10)

Who Is the Company Behind Vanillasoft?

  • Seller: Vanillasoft
  • Company Website:
  • Year Founded: 2005
  • HQ Location: Austin, TX
  • Twitter: @VanillaSoft
    26,123 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    97 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Insurance Agent, Account Executive
  • Top Industries: Insurance, Marketing and Advertising
  • Company Size: 58% Small, 31% Medium

What Do G2 Reviewers Say About Vanillasoft?

AI-generated summary from verified user reviews

Pros
  • Users find VanillaSoft very easy to use, appreciating its intuitive features that streamline outbound calling and note-taking.
  • Users appreciate the intuitive interface of Vanillasoft, making navigation and learning a breeze for everyone.
  • Users appreciate the ease of use of VanillaSoft, highlighting its straightforward interface and effortless navigation.
  • Users value the time-saving capabilities of VanillaSoft, enhancing productivity through efficient navigation and easy scheduling.
  • Users appreciate the user-friendly lead organization of Vanillasoft, simplifying outreach through accessible contact details and integrated communication.
Cons
  • Users often face slow loading times that hinder workflow and delay moving to the next lead.
  • Users find the call issues with Vanillasoft problematic, particularly regarding mobile dialing and call prioritization.
  • Users experience occasional slow performance with Vanillasoft, including lag and delays between dials.
  • Users note a lack of flexible report features in VanillaSoft, impacting their reporting efficiency and experience.
  • Users experience frustrating connectivity issues with VanillaSoft, leading to embarrassing dropped calls and unreliable performance.

What Are Recent G2 Reviews of Vanillasoft?

What Are G2 Users Discussing About Vanillasoft?

Saleswings

SalesWings is an AI-powered revenue acceleration platform that helps marketing, sales, and emerging agentic teams make every engagement timely, relevant, and impactful. It provides a holistic, first-party view of buyer interests, intent, and sales-readiness across leads and accounts, and is purpose-built to complement B2C marketing clouds with the missing “B2B layer.” Built for Salesforce-centric stacks and adjacent engagement tools, SalesWings delivers best-in-class native integrations with Salesforce Sales Cloud, Marketing Cloud (all editions), Data Cloud and Agentforce, plus Braze, Segment, and others—so insights land where teams already work. It is a certified Salesforce ISV and Braze Alloys partner. Core capabilities include rich behavioral data collection, lead/account scoring (point-based, predictive, and fit/grading), interest tagging, real-time sales alerts (email/Slack/browser), an AI sales assistant for next-best actions, and CRM-native attribution and campaign impact reporting. SalesWings Interactions adds high-performing, behaviorally targeted on-site pop-ups to capture and qualify demand without heavy ops lift. Who benefits: Demand gen and marketing operations improve audience targeting, channel ROI, and attribution; SDR/BDR teams boost speed-to-lead and conversion with prioritized lists and alerts; Sales operations orchestrate cleaner hand-offs; AEs gain account-level interest maps to expand deal size and timing. Differentiation: Versus Salesforce Einstein Lead Scoring, SalesWings adds native first-party behavioral signals, actionable interest areas (not just a number), real-time alerts, and MAP activation inside Salesforce Marketing Cloud and Braze. Against 6sense and Demandbase, SalesWings stays lightweight—no third-party intent/data credits or DSP to run—while deepening first-party signal activation inside SFMC/Braze and Salesforce. Compared with Qualified, SalesWings augments existing journeys with scoring, tags, and Interactions rather than replacing them with an autonomous AI SDR. Outfunnel focuses on sync and rules-based scoring; SalesWings provides AI assistance, CRM-native attribution, and on-site engagement. Why it matters now: For teams running Salesforce/Braze who need B2B precision without stack sprawl, SalesWings offers faster time-to-value, lower change-management, and decision-grade reporting—power with simplicity, embedded where revenue work happens.

Average Rating: 4.8/5.0

Total Reviews: 34

How Do G2 Users Rate Saleswings?

  • Analysis: 8.5/10 (Category avg: 8.4/10)
  • Conversion Viability: 8.8/10 (Category avg: 8.2/10)
  • Lead Opportunity: 9.2/10 (Category avg: 8.8/10)
  • Has the product been a good partner in doing business?: 9.6/10 (Category avg: 9.1/10)

Who Is the Company Behind Saleswings?

  • Seller: Saleswings
  • Year Founded: 2016
  • HQ Location: Lausanne, Switzerland
  • Twitter: @SalesWingsApp
    4,523 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    16 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 41% Medium, 32% Small

What Do G2 Reviewers Say About Saleswings?

AI-generated summary from verified user reviews

Pros
  • Users find Saleswings extremely easy to use, appreciating the straightforward setup and exceptional customer support.
  • Users commend the exceptional customer support of Saleswings, highlighting personalized assistance and thorough guidance throughout their journey.
  • Users appreciate the intuitive design of SalesWings, which simplifies insights and enhances marketing and sales effectiveness.
  • Users love how CRM integration enhances visibility and insights, seamlessly connecting marketing, sales, and finance efforts.
  • Users appreciate the detailed analytics of SalesWings, transforming engagement data into actionable insights for improved decision-making.
Cons
  • Users find Saleswings' interface clunky, especially with organization issues in the tag and score management sections.
  • Users desire more intuitive filtering in Saleswings, seeking improved tag visibility and account search functionality.
  • Users feel that filtering could be more fine-tuned, making it challenging to manage tags and search for accounts effectively.
  • Users note layout issues with cluttered tag and score manager pages, needing better organization tools for improved experience.
  • Users note the cluttered UI in Saleswings, particularly with organization options for tags and scores being limited.

What Are Recent G2 Reviews of Saleswings?

What Are G2 Users Discussing About Saleswings?

D&B Rev.Up ABX

D&B Rev.Up ABX is an open RevTech platform designed to help marketing and sales teams grown revenue by consolidating accounts, contacts, campaigns, and sales plays. With D&B Rev.Up ABX, you get the power to: •Learn: with a full view of buyers and customers, better understand their behavior, their journeys, and when they're likely to buy •Target: With AI-driven insights, prioritize the audiences most likely to buy - or customers at risk of leaving •Engage: Turn on and run personalized, data-backed campaigns in the channels where your buyers and customers are most likely to respond •Win: Uncover all of the points in your buyers' journeys where they're likely to engage to help your team reach them at the right times - and get through the door first

Average Rating: 4.4/5.0

Total Reviews: 109

How Do G2 Users Rate D&B Rev.Up ABX?

  • Analysis: 9.0/10 (Category avg: 8.4/10)
  • Conversion Viability: 8.2/10 (Category avg: 8.2/10)
  • Lead Opportunity: 8.8/10 (Category avg: 8.8/10)
  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 9.1/10)

Who Is the Company Behind D&B Rev.Up ABX?

  • Seller: Dun & Bradstreet
  • HQ Location: Short Hills, NJ
  • Twitter: @DunBradstreet
    22,541 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    5,747 employees on LinkedIn®
  • Ownership: NYSE: DNB
  • Total Revenue (USD mm): $1,738

Who Uses This Product?

  • Top Industries: Information Technology and Services, Computer Software
  • Company Size: 40% Medium, 32% Small

What Do G2 Reviewers Say About D&B Rev.Up ABX?

AI-generated summary from verified user reviews

Pros
  • Users value the comprehensive analytics of D&B Rev.Up ABX, enhancing targeted marketing and multi-channel engagement significantly.
  • Users value the effective audience targeting of D&B Rev.Up ABX, enhancing personalized marketing and engagement strategies.
  • Users praise the data accuracy of D&B Rev.Up ABX, enhancing targeted marketing with rich insights from a vast database.
  • Users value the comprehensive access to business data, enhancing their marketing targeting and personalization efforts effectively.
  • Users value the effective targeting capabilities of D&B Rev.Up ABX, enhancing personalized marketing efforts and campaign segmentation.
Cons
  • Users experience slow performance, leading to frustration with real-time insights and engagement tracking limitations.
  • Users face integration issues with D&B Rev.Up ABX, lacking real-time insights and automated workflows crucial for effectiveness.
  • Users find the learning curve challenging, particularly for those new to account-based marketing and setup complexity.
  • Users find the steep learning curve challenging, making it difficult for new users to understand the system effectively.
  • Users find the automation difficult, lacking real-time insights crucial for effective engagement tracking and user journey monitoring.

What Are Recent G2 Reviews of D&B Rev.Up ABX?

What Are G2 Users Discussing About D&B Rev.Up ABX?

Lightcast Gazelle

Gazelle.ai is the first and only AI-Powered sales intelligence platform that deploys custom-built algorithms to rank over 8 million international companies on their likelihood to expand. Gazelle.ai represents a brand new approach to marketing and business development by focusing on leads that are active buyers of goods and services: Growth Companies. Deployed by users in more than 15 countries, Gazelle.ai has transformed the lead generation process. The days of static, un-intuitive list building are done. Engage with C-level decision-makers at the world’s fastest-growing companies. Start your journey with our AI-generated growth scores and combine these with hundreds of other “growth” filters including: VC funding, fast revenue growth, key company events, industry heatmaps, clustering intelligence, emerging keywords search, among many others. Spend more time closing and less time chasing with the world’s first and only AI-powered company growth platform: Gazelle.ai.

Average Rating: 4.7/5.0

Total Reviews: 61

How Do G2 Users Rate Lightcast Gazelle?

  • Analysis: 7.9/10 (Category avg: 8.4/10)
  • Conversion Viability: 8.3/10 (Category avg: 8.2/10)
  • Lead Opportunity: 8.6/10 (Category avg: 8.8/10)
  • Has the product been a good partner in doing business?: 9.7/10 (Category avg: 9.1/10)

Who Is the Company Behind Lightcast Gazelle?

  • Seller: Lightcast
  • Year Founded: 2000
  • HQ Location: Moscow, Idaho, United States
  • Twitter: @LightcastData
    3,818 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    758 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Government Administration, International Trade and Development
  • Company Size: 69% Small, 23% Medium

What Are Recent G2 Reviews of Lightcast Gazelle?

What Are G2 Users Discussing About Lightcast Gazelle?

PX

The PX platform is all about optimization. Buyers and publishers benefit through two vehicles: The PX Open Exchange is a marketplace with 500+ integrated and pre-vetted lead sources and direct publishers with over 3 million consumer inquiries per month. It’s a huge pool of available leads — and a single means to measure multiple sources simultaneously. If you have direct publisher relationships, PX Private Marketplaces let you keep it 1-to-1, and further optimize with all the tools and insights of the Open Exchange, including real-time pricing, pre-integrated lead verification services, and sales-data performance measures. The PX platform addresses the primary challenges brands face in customer acquisition: Compliance, Transparency, Source Management, Control, and Results

Average Rating: 3.8/5.0

Total Reviews: 18

How Do G2 Users Rate PX?

  • Analysis: 4.2/10 (Category avg: 8.4/10)
  • Conversion Viability: 4.2/10 (Category avg: 8.2/10)
  • Lead Opportunity: 5.0/10 (Category avg: 8.8/10)
  • Has the product been a good partner in doing business?: 8.3/10 (Category avg: 9.1/10)

Who Is the Company Behind PX?

  • Seller: PX
  • Year Founded: 2010
  • HQ Location: New York, New York
  • Twitter: @pxplatform
    172 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    150 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising
  • Company Size: 53% Small, 26% Medium

What Are Recent G2 Reviews of PX?

Leadspace

When working with huge volumes of data, the ability to validate and resolve companies and buyers at the enterprise, SMB, or even micro-business level is a challenge. Leadspace is purpose-built to help growing organizations effectively manage these data challenges. And we do it at scale for some of the most demanding B2B customers—Microsoft, Zoom Video, and Salesforce. Resolving this challenge requires multi-source validation involving dozens of sources of both first- and third-party data. The Leadspace platform unifies all of this data into a B2B data graph that can host and rationalize billions of relationships and potentially trillions of data points down to the company- and buyer-level. This helps go-to-market teams easily navigate, segment, and activate across multiple digital channels to positively change the economics of their pipeline and deal conversion.

Average Rating: 4.3/5.0

Total Reviews: 109

How Do G2 Users Rate Leadspace?

  • Analysis: 8.6/10 (Category avg: 8.4/10)
  • Conversion Viability: 8.3/10 (Category avg: 8.2/10)
  • Lead Opportunity: 8.5/10 (Category avg: 8.8/10)
  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 9.1/10)

Who Is the Company Behind Leadspace?

  • Seller: Leadspace
  • Year Founded: 2010
  • HQ Location: San Francisco, US
  • Twitter: @Leadspace
    2,355 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    74 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Operations Manager
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 50% Medium, 45% Large

What Are Recent G2 Reviews of Leadspace?

What Are G2 Users Discussing About Leadspace?