Star Rating
Languages Supported
Pricing Options
Features

Lead Scoring reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.

Best Lead Scoring Software for Medium-Sized Businesses

    Products classified in the overall Lead Scoring category are similar in many regards and help companies of all sizes solve their business problems. However, medium-sized business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Medium-Sized Business Lead Scoring to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Medium-Sized Business Lead Scoring category.

    In addition to qualifying for inclusion in the Lead Scoring Software category, to qualify for inclusion in the Medium-Sized Business Lead Scoring Software category, a product must have at least 10 reviews left by a reviewer from a medium-sized business.

    Top 10 Lead Scoring Software for Medium-Sized Businesses

    • 6sense
    • VanillaSoft
    • Infer
    • Velocify Lead Manager
    • ActiveCampaign
    • MadKudu
    • EverString
    • Leadspace
    • D&B Lattice
    • ClosePlan

    Compare Medium-Sized Business Lead Scoring Software

    G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
    Sort By:
    Results: 10
    View Grid®
    Adv. Filters
    (205)4.3 out of 5
    Optimized for quick response

    The 6sense Account Engagement Platform helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team. 6sense uncovers anonymous buying behavior, prioritizes accounts for sales and marketing, and enables them to engage resistant buying teams with personalized, multi-channel, multi-touch campaigns. 6sense helps revenue teams know everything they need to know about their buyers so they can easily do anyt

    (321)4.6 out of 5
    Optimized for quick response
    Entry Level Price:$80 per user per month

    VanillaSoft, the industry’s most successful sales engagement platform, helps sales development teams engage over 15,000,000 contacts every month. Used standalone, or in combination with existing traditional CRM systems, VanillaSoft empowers sales reps to respond to new leads within seconds, interact with leads more consistently, across more channels, and generate more qualified sales opportunities. Globally, thousands of users employ VanillaSoft’s queue-based sales engine and intellective routin

    (125)4.5 out of 5
    Optimized for quick response

    Infer’s predictive lead scoring platform leverages the power of predictive analytics and hands-on data science to help you determine who your ideal buyers are, understand their purchasing behavior and stop wasting time on leads that will never convert. Infer analyzes the data collected in your CRM, your marketing automation systems and Infer's massive database of company information to find the prospects who are most likely to buy and are the best fit for your company. It computes precise score

    (281)4.4 out of 5
    Optimized for quick response

    Velocify® is the leading sales acceleration platform. The company helps more than 1,500 sales teams sell more by bringing speed and control to the entire sales process. Velocify helps sales teams prospect with more precision, accelerate lead engagement, and implement optimized workflows, ultimately helping sales teams find and convert more leads. Core features include: • Lead Capture and De-Dupe • Configurable Lead Scoring • Flexible Lead Distribution • Continuous Activity Prioritization • O

    (6,427)4.6 out of 5
    Optimized for quick response
    Entry Level Price:$9 Per Month - Paid Yearly

    ActiveCampaign's category-defining Customer Experience Automation (CXA) Platform helps over 130,000 businesses in 170 countries meaningfully engage with their customers. The platform gives businesses of all sizes access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful segmentation and personalization across social, email, messaging, chat, and text. Over 70% of ActiveCampaign's customers use its 300+ integrations inclu

    (24)4.7 out of 5
    Optimized for quick response
    Entry Level Price:$999

    MadKudu is an actionable lead scoring platform for marketing teams looking to create frictionless B2B customer journey. We're able to identify the 20% of leads that will generate 80% of your revenue. Knowing that information, you can then prioritize sales efforts and personalize your customer journey accordingly. One way to use that information is to allow qualified leads to schedule a demo with one of your rep (instead of waiting days for an SDR to reach out). We work with B2B SaaS companies

    (55)4.1 out of 5
    Optimized for quick response

    EverString, a ZoomInfo Company is an artificial intelligence-powered, business-to-business (B2B) data solutions provider that has built a comprehensive company data graph. This profiles the long tail of very small businesses, and the complex hierarchy linkages between businesses and their related entities, including those with multiple locations and subsidiaries. The combined EverString and ZoomInfo Data Cloud is the first-ever business identity graph of its size with a level of accuracy and com

    (88)4.3 out of 5
    Optimized for quick response

    Leadspace helps companies take back control of their marketing and sales data with its leading intelligent B2B Customer Data Platform. It helps you get healthy, with advanced tools for enriching and updating all your data with the most rich and open B2B data graph in the industry. Next, it helps you get smart, using sophisticated AI to unlock the insights and opportunities buried deep inside your data. Then, it helps you get busy, by activating the enhanced data, in real-time, across sales and

    (21)4.4 out of 5
    Optimized for quick response

    Lattice's advanced suite of AI-based marketing and sales solutions are built to drive 1-to-1 experiences across the entire buyer’s journey. Our platform helps customers personalize digital experiences to increase the efficiency of their sales and marketing teams by prioritizing contacts for lead and account-based (ABM) programs, identifying net new contacts, implementing cohesive omni-channel campaigns and increasing customer lifetime value. With an unrivaled track record of success and expertis

    (69)4.8 out of 5
    Optimized for quick response

    ClosePlan is a revenue optimization application built natively in Salesforce. ClosePlan helps sales teams to execute their path to close with Relationship Maps, Deal Scorecards and Sales Playbooks. Relationship Maps allow you to create org charts using your existing Salesforce contacts. Deal Scorecards automate you opportunity qualification process based on any sales methodology. Sales Playbooks guide your team through your sales process and methodology.

    Select Grid® View
    Select Company Size
    G2 Grid® for Lead Scoring
    Filter Grid®
    Filter Grid®
    Select Grid® View
    Select Company Size
    Check out the G2 Grid® for the top Lead Scoring Software products. G2 scores products and sellers based on reviews gathered from our user community, as well as data aggregated from online sources and social networks. Together, these scores are mapped on our proprietary G2 Grid®, which you can use to compare products, streamline the buying process, and quickly identify the best products based on the experiences of your peers.
    Leaders
    High Performers
    Contenders
    Niche
    Velocify Lead Manager
    D&B Lattice
    Leadspace
    ActiveCampaign
    Infer
    6sense
    EverString
    VanillaSoft
    MadKudu
    ClosePlan
    Market Presence
    Satisfaction

    Learn More About Lead Scoring Software

    What is Lead Scoring Software?

    Lead scoring software is used by companies to evaluate the sale potential of each business lead or opportunity. By using this type of software, companies create scales and benchmarks to rank prospects against. Lead scoring software helps teams focus on lead opportunities that are most likely to convert into sales, thus saving time. Driving focus on high-potential leads help salespeople save the time they would have spent on less valuable leads, and with that time they are enabled to craft better messaging when approaching customers with higher probability to close.

    Lead scoring software assigns values or numerical "points" to each lead a business generates. Leads can be scored on multiple attributes, including the professional information they have submitted to a company and how they have engaged with a website and brand across the internet. This process helps sales and marketing teams prioritize leads, respond to them effectively, and increase the rate at which those leads become customers.

    Key Benefits of Lead Scoring Software

    • Boosts sales efficiency by providing insights into consumer readiness to make a purchase
    • Increases marketing effectiveness by enabling organizations to effectively measure the return on investment (ROI) of their marketing efforts
    • Facilitates collaboration between marketing and sales to define the profile of sales-ready leads, thus promoting sales and marketing alignment
    • Identifies high-value leads effectively, boosting revenue and helping sales teams to avoid wasting time on leads that are not ready to convert into sales

    Why Use Lead Scoring Software?

    Organizations use lead scoring software because it is a key component in an efficient marketing and sales process. By assigning scores to leads, companies determine which leads are ready to send directly to sales and which leads still need to be developed by the marketing team. This practice not only provides sales teams with better-qualified leads but also streamlines communication between the two departments. Further reasons businesses use lead scoring software are noted below:

    Analysis — Lead scoring software analyzes which leads should be prioritized and then accelerates them up the sales pipeline. The software also matches and assigns leads to the correct sales representative and aligns lead scores with predefined lead distribution criteria.

    Scoring management — Lead scoring software reports on and analyzes lead scores to determine the conversion rate of lead opportunities, and aligns lead scores and strategy with existing sales operations.

    Attribution — This type of software syncs lead data within the sales database for consistency and accuracy, and provides analysis on lead scores, funnel insights, and both open and closed opportunities.

    Integration — Lead scoring software integrates with lead capture and lead intelligence tools to discover leads, as well as customer relationship management (CRM) or marketing automation tools to contextualize lead data.

    Who Uses Lead Scoring Software?

    Lead scoring software is mostly used by sales and marketing teams. The most important and relevant reasons for these teams using this software are given below:

    Sales managers — Lead scoring software allows sales managers and sales teams to measure leads and focus only on the strong or warm leads that produce sales and revenue. This, in turn, helps to maximize conversion rates and shorten sales cycles.

    Marketing teams — Marketing teams use lead scoring software to increase marketing qualified leads (MQL) and sales accepted leads (SAL) conversion rates, which could result in more revenue through increased sales. All departments within a company are expected to take on more revenue responsibility and marketing departments get value from this software by chasing only viable leads, which in turn saves time and money.

    Finance teams — Finance teams use lead scoring software to track and analyze metrics in regards to sales efficiency, conversion rates, and sales cycles. The more efficient the sales cycle is, the more cost savings a company realizes, and vice versa. Tracking the amount of time and money lost on subpar or premature leads allows an organization to make forecasts and adjustments to minimize these risks in the future.

    Kinds of Lead Scoring Software

    There are two main types of this software: predictive and rules-based lead scoring software. More information about both types are listed below:

    Predictive lead scoring software — Predictive lead scoring software is the most common type of lead scoring software. This type of scoring relies on a predictive model, as well as machine learning and complex algorithms, to identify which leads are best for a company to pursue. These models use external data points, such as demographics, employee count, job openings, web presence, etc., along with historical data and any interactions the lead prospect previously had with the company, to create a more accurate and informed score. The software also creates a predictive model, often using data from a CRM or marketing platform to pinpoint any behaviors and characteristics closed or won accounts share.

    Rules-based lead scoring software — Rules-based lead scoring software is a more traditional type of scoring and is usually standard in most marketing automation platforms. It assigns a numeric value to attitudes, characteristics, and behaviors of a prospect, which are defined by a company’s marketing team, although input from sales is common. The intent is that these scores increase the quality of leads that are passed to sales.

    Lead Scoring Software Features

    There are several features included in lead scoring software that benefits marketing, finance, sales, and the company as a whole. The most important features are further discussed below:

    Import and export data — This feature provides options to easily import and export data to and from multiple file types, such as PDFs, spreadsheets, text files, and more.

    Integration — Lead scoring software integrates with marketing and sales software, as well as lead intelligence and advanced analytics platforms.

    Comparisons — This software feature assists in comparing lead scores to company benchmarks, while providing reporting and analysis that sales teams use to determine which opportunities to follow, and more importantly, which to avoid.

    Scoring — Scoring features use criteria such as revenue, budget, and company size to assign score to leads.

    Rankings — Lead scoring software contains functionality to create and manage ranking scales for leads based on company objectives and their market position.

    Published: