Best Lead Scoring Software for Medium-Sized Businesses

How Many Lead Scoring Software Products Does G2 Track?

Total Products under this Category: 108

Category Stats (Aug 2026)

  • Average Rating: 4.47/5 (↓0.01 vs Jul 2026) The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: LeadsPlease (+0.76%) - Among all products in this category, LeadsPlease recorded the largest rating increase compared to last month

Last updated: August 06, 2026

How Does G2 Rank Lead Scoring Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 71,500+ Authentic Reviews
  • 108+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Lead Scoring Software

G2 Grid® for Lead Scoring Software plotting products by satisfaction and market presence

Highlighted products: Agentforce Sales (formerly Salesforce Sales Cloud), Apollo.io, GTM Studio - Powered by ZoomInfo, Zoho CRM, 6sense Revenue Marketing, 6sense Sales Intelligence, LeadSquared Sales CRM, and Vanillasoft.

Underlying data: [Grid® JSON](https://www.g2.com/categories/lead-scoring/grids.json?focus%5B%5D=agentforce-sales-formerly-salesforce-sales-cloud&focus%5B%5D=apollo-io&focus%5B%5D=gtm-studio-powered-by-zoominfo&focus%5B%5D=zoho-crm&focus%5B%5D=6sense-revenue-marketing&focus%5B%5D=6sense-sales&focus%5B%5D=leadsquared-sales-crm&focus%5B%5D=vanillasoft&segment=mid-market)

Sponsored

Accord

Accord is the AI-Powered Revenue Excellence Platform that transforms what top sellers do naturally—multi-threading, mutual action plans, and CFO-proof business cases—into unavoidable playbooks for every rep. Accord Intelligence handles the busy work by automating account research, stakeholder mapping, and more so your team can focus on selling. The result: Accord customers see an average 40% increase in deal size.

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Agentforce Sales (formerly Salesforce Sales Cloud)

Accelerate revenue from pipeline to paycheck with Salesforce Sales Cloud - your complete growth platform that brings together the power of humans with agents at every step of the sales cycle. Boost productivity with automation and drive revenue with an integrated growth platform. The future of sales is here, and with Agentforce, we’re helping teams unlock their full potential - making them limitless. Build Pipeline Faster with AI Agents: Sales Agents Sales AI Sales Engagement Sales Programs Buyer Engagement Accelerate Productivity with Automation: Sales Data Sales Analytics Sales Team Productivity Revenue Intelligence Drive Revenue on an Integrated Platform: Revenue Lifecycle Management and CPQ Sales Performance Management Partner Relationship Management

Average Rating: 4.4/5.0

Total Reviews: 24,690

How Do G2 Users Rate Agentforce Sales (formerly Salesforce Sales Cloud)?

  • Analysis: 8.6/10 (Category avg: 8.4/10)
  • Conversion Viability: 8.5/10 (Category avg: 8.2/10)
  • Lead Opportunity: 8.9/10 (Category avg: 8.8/10)
  • Has the product been a good partner in doing business?: 8.4/10 (Category avg: 9.1/10)

Who Is the Company Behind Agentforce Sales (formerly Salesforce Sales Cloud)?

  • Seller: Salesforce
  • Company Website:
  • Year Founded: 1999
  • HQ Location: San Francisco, CA
  • Twitter: @salesforce
    579,511 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    83,223 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Account Executive, Account Manager
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 46% Medium, 34% Large

What Do G2 Reviewers Say About Agentforce Sales (formerly Salesforce Sales Cloud)?

AI-generated summary from verified user reviews

Pros
  • Users commend the ease of use of Agentforce Sales, appreciating seamless access to all customer information in one location.
  • Users value the feature-rich platform of Agentforce Sales, enhancing seller efficiency and customer engagement.
  • Users value the powerful lead management features of Agentforce Sales, enhancing customer experience and team collaboration.
  • Users value the extensive customization options of Agentforce Sales, tailoring it to fit unique business needs effortlessly.
  • Users value the extensive customizability of Agentforce Sales, allowing tailored solutions for unique business needs.
Cons
  • Users find the learning curve steep, as configuration is time-consuming and report creation can be confusing.
  • Users find customization limitations and complexity frustrating, especially for smaller teams with simpler needs.
  • Users find the missing features in Agentforce Sales hinder their ability to manage complex issues easily.
  • Users find the limited features of Agentforce Sales require time and expertise for effective customization and reporting.
  • Users find the pricing model expensive, which can be prohibitive for smaller companies and those with limited budgets.

What Are Recent G2 Reviews of Agentforce Sales (formerly Salesforce Sales Cloud)?

What Are G2 Users Discussing About Agentforce Sales (formerly Salesforce Sales Cloud)?

Apollo.io

Apollo.io est une plateforme de go-to-market (GTM) alimentée par l'IA qui aide les équipes de revenus à trouver, engager et gérer les acheteurs B2B tout au long du cycle de vente. Apollo.io est l'entreprise derrière la première plateforme GTM entièrement agentique de l'industrie, transformant la manière dont les équipes de revenus exécutent leurs tâches. Allant au-delà de l'automatisation, les agents intelligents d'Apollo génèrent activement des résultats sur l'ensemble de l'entonnoir de vente – de la prospection à la gestion des affaires – le tout en un seul endroit. Fié par des millions d'utilisateurs et des centaines de milliers d'entreprises – y compris Anthropic, Autodesk et Docusign – Apollo rend le go-to-market de classe mondiale simple, intelligent et accessible à tous. Apollo sert les représentants du développement commercial, les cadres de comptes, les leaders des ventes, les opérations de revenus et les équipes marketing dans des organisations B2B de différentes tailles. Les équipes utilisent Apollo pour construire et maintenir des listes de comptes cibles, orchestrer des mouvements sortants et entrants, gérer les opportunités et comprendre quelles activités mènent à un pipeline qualifié et à des revenus clôturés. Les capacités clés incluent : Données et ciblage : Accès à une grande base de données B2B avec des détails sur les entreprises et les contacts, y compris des données firmographiques, technographiques et de signaux d'acheteurs, permettant aux utilisateurs de définir des profils clients idéaux et de créer des segments précis pour la prospection. Prospection et enrichissement : Outils pour rechercher, filtrer et enregistrer des listes de prospects, ainsi que des flux de travail d'enrichissement qui maintiennent à jour les enregistrements de contacts et de comptes dans Apollo et les systèmes connectés tels que le CRM. Engagement des ventes : Séquences multi-étapes et multi-canaux pour les e-mails, les appels et les tâches qui standardisent la manière dont les représentants suivent les prospects, avec des contrôles pour le timing, le throttling et la délivrabilité. Flux de travail agentiques et assistés par l'IA : Agents intelligents et fonctionnalités d'IA qui aident à la recherche de comptes, au scoring des leads, à la génération de messages et aux recommandations de prochaines étapes afin que les représentants puissent prioriser et personnaliser à grande échelle. Gestion des affaires et des activités : Fonctionnalité de type CRM de base pour suivre les opportunités, les étapes, les activités et les notes, offrant aux équipes une vue unique de la santé du pipeline et des performances de vente. En combinant données, engagement et exécution des affaires sur une seule plateforme, Apollo est conçu pour réduire le nombre d'outils déconnectés dans une pile GTM typique et fournir un flux de travail cohérent pour construire un pipeline et gérer des affaires. Cela aide les organisations à améliorer la qualité des données, à augmenter la productivité des vendeurs et à exécuter des programmes de go-to-market plus structurés et mesurables.

Average Rating: 4.7/5.0

Total Reviews: 9,411

How Do G2 Users Rate Apollo.io?

  • Analyse: 8.8/10 (Category avg: 8.4/10)
  • Viabilité de la conversion: 8.5/10 (Category avg: 8.2/10)
  • Opportunité de prospection: 8.9/10 (Category avg: 8.8/10)
  • the product a-t-il été un bon partenaire commercial?: 9.1/10 (Category avg: 9.1/10)

Who Is the Company Behind Apollo.io?

  • Vendeur: Apollo.io
  • Site Web de l'entreprise:
  • Année de fondation: 2015
  • Emplacement du siège social: San Francisco, CA
  • Page LinkedIn®: www.linkedin.com
    1 employés sur LinkedIn®

Who Uses This Product?

  • Who Uses This: Responsable de compte, Responsable du développement commercial
  • Top Industries: Technologie de l'information et services, Logiciels informatiques
  • Company Size: 67% Small, 29% Medium

What Do G2 Reviewers Say About Apollo.io?

AI-generated summary from verified user reviews

Pros
  • Les utilisateurs apprécient la facilité d'utilisation d'Apollo.io, profitant d'une interface simple qui simplifie leur flux de travail.
  • Les utilisateurs mettent en avant Apollo.io pour sa génération de leads simplifiée, améliorant l'accessibilité et l'efficacité dans la prospection commerciale.
  • Les utilisateurs apprécient la base de données complète et l'automatisation fluide d'Apollo.io pour un démarchage et un support efficaces.
  • Les utilisateurs apprécient les fonctionnalités de massification de l'automatisation et de personnalisation d'Apollo.io, améliorant considérablement l'efficacité de leur prospection.
  • Les utilisateurs apprécient l'automatisation qui fait gagner du temps d'Apollo.io, rationalisant la prospection et améliorant la productivité globale.
Cons
  • Les utilisateurs trouvent les options d'intégration CRM limitées frustrantes, souhaitant plus de fonctionnalités dans le plan de base.
  • Les utilisateurs rencontrent des données inexactes sur Apollo.io, nécessitant une vérification manuelle et conduisant à des informations de contact peu fiables.
  • Les utilisateurs trouvent que la et que l'interface utilisateur est maladroite, rendant la navigation efficace difficile.
  • Les utilisateurs trouvent que les fonctionnalités limitées d'Apollo.io sont restrictives, notamment en ce qui concerne les intégrations CRM et les autorisations de séquences dans les plans moins chers.
  • Les utilisateurs rencontrent des inexactitudes de données avec Apollo.io, constatant que des informations de contact obsolètes ou incorrectes entravent les efforts de sensibilisation efficaces.

What Are Recent G2 Reviews of Apollo.io?

What Are G2 Users Discussing About Apollo.io?

GTM Studio - Powered by ZoomInfo

Note: GTM Studio is the upgraded version of ZoomInfo Marketing and ZoomInfo Operations. GTM Studio is ZoomInfo's AI-powered go-to-market canvas that unifies signals, systems, and teams in one intelligent workspace so plays fire automatically, moments aren't missed, and reps always know what to do next. Designed for RevOps and marketing teams, GTM Studio eliminates tool sprawl by connecting CRM, marketing, sales, and third-party data into a single live canvas - giving every team a complete, AI-ready view of their market. At the core of GTM Studio is built-in waterfall enrichment that automatically fills in missing contact and account data across 25+ vendors, so the data powering every play is always complete and actionable. AI-powered insights surface buying signals in real time, helping teams respond to in-market buyers in under five minutes - before competitors have even pulled a list. Every insight is grounded in your ICP, so GTM decisions are faster, sharper, and more informed. GTM Studio is built for speed to execution. A library of pre-built plays - including inbound acceleration, champion tracking, and competitive displacement - can be launched in a single click, with no tickets, no engineering support, and no waiting. Custom plays can be designed, tested, and scaled without code or developer involvement, compressing what used to take weeks into minutes. Specialized AI agents handle enrichment, scoring, routing, and message creation automatically, so teams stay focused on results rather than operations. GTM Studio integrates with the tools revenue teams already rely on - Salesforce, HubSpot, Salesloft, Gong, Slack, and 50+ more - ensuring signals flow freely across the stack and execution happens without friction. Built-in analytics measure what's working in real time, while automated workflows and alerts keep teams responsive to every change in GTM data. The result is a GTM motion that runs on its own - where top-performing teams launch more than 50 plays per quarter, expansion campaigns that once took three weeks go live in 30 minutes, and every seller always knows exactly where to focus next.

Average Rating: 4.5/5.0

Total Reviews: 3,395

How Do G2 Users Rate GTM Studio - Powered by ZoomInfo?

  • Analysis: 8.8/10 (Category avg: 8.4/10)
  • Conversion Viability: 8.7/10 (Category avg: 8.2/10)
  • Lead Opportunity: 8.9/10 (Category avg: 8.8/10)
  • Has the product been a good partner in doing business?: 9.0/10 (Category avg: 9.1/10)

Who Is the Company Behind GTM Studio - Powered by ZoomInfo?

  • Seller: ZoomInfo
  • Company Website:
  • Year Founded: 2000
  • HQ Location: Vancouver, WA
  • Twitter: @ZoomInfo
    23,515 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    4,221 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Information Technology and Services, Computer Software
  • Company Size: 63% Medium, 24% Large

What Do G2 Reviewers Say About GTM Studio - Powered by ZoomInfo?

AI-generated summary from verified user reviews

Pros
  • Users value the accurate B2B contact data and intuitive filtering options, enhancing targeted prospecting and campaign efficiency.
  • Users appreciate the accuracy of data and intent signals, enhancing their lead generation and targeting efforts effectively.
  • Users find GTM Studio easy to use, enhancing lead enrichment with simple segmentation and sorting options.
  • Users value the reliable and accurate B2B contact data from GTM Studio, enhancing campaign targeting and efficiency.
  • Users value the reliable and accurate B2B contact data offered by GTM Studio, enhancing their targeting and campaign efficiency.
Cons
  • Many users find the pricing too high for small teams, making it less accessible for their needs.
  • Users experience data inaccuracy, with outdated information and missing data for niche roles affecting reliability.
  • Users note that the high pricing may not be suitable for smaller teams with limited budgets.
  • Users find the learning curve steep initially due to the platform's complexity and extensive features.
  • Users find the complex interface of GTM Studio challenging initially, requiring training to navigate effectively.

What Are Recent G2 Reviews of GTM Studio - Powered by ZoomInfo?

What Are G2 Users Discussing About GTM Studio - Powered by ZoomInfo?

Zoho CRM

Zoho CRM is a cloud-based 360° customer relationship management tool that caters to business needs of mid-scale businesses to large-scale enterprises. Key features include contact management, sales funnels, pipeline management, workflow automation, AI-powered conversational assistant, task management, managing marketing campaigns, sales forecasting, customer support & service, inventory management, reporting & analytics, and seamlessly integrating with 500+ popular business apps in a single business system.

Average Rating: 4.1/5.0

Total Reviews: 2,841

How Do G2 Users Rate Zoho CRM?

  • Analysis: 8.3/10 (Category avg: 8.4/10)
  • Conversion Viability: 8.4/10 (Category avg: 8.2/10)
  • Lead Opportunity: 8.5/10 (Category avg: 8.8/10)
  • Has the product been a good partner in doing business?: 8.0/10 (Category avg: 9.1/10)

Who Is the Company Behind Zoho CRM?

  • Seller: Zoho
  • Year Founded: 1996
  • HQ Location: Austin, TX
  • Twitter: @Zoho
    137,880 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    30,766 employees on LinkedIn®
  • Phone: +1 (888) 900-9646

Who Uses This Product?

  • Who Uses This: Owner, CEO
  • Top Industries: Information Technology and Services, Computer Software
  • Company Size: 62% Small, 33% Medium

What Do G2 Reviewers Say About Zoho CRM?

AI-generated summary from verified user reviews

Pros
  • Users love the ease of use of Zoho CRM, making navigation and implementation smooth and intuitive.
  • Users appreciate the robust features and top-notch support of Zoho CRM, enhancing their customer management experience.
  • Users value the seamless integrations of Zoho CRM, enhancing their workflow and connecting various business tools effortlessly.
  • Users value the efficient lead management of Zoho CRM, enhancing workflows and integrating seamlessly with multiple applications.
  • Users love the ease of integration with Zoho CRM, creating a seamless workflow with other business tools.
Cons
  • Users find the learning curve challenging, especially with advanced features that require time to master.
  • Users struggle with the limited features of Zoho CRM, especially regarding integration and automation with other systems.
  • Users face significant integration issues with Zoho CRM, causing delays and complications in achieving desired functionality.
  • Users find Zoho CRM's complexity challenging, especially for first-time users unfamiliar with CRM systems.
  • Users often face poor customer support, finding it difficult to receive proper assistance for their queries.

What Are Recent G2 Reviews of Zoho CRM?

What Are G2 Users Discussing About Zoho CRM?

6sense Revenue Marketing

6sense Revenue Marketing is a B2B revenue marketing and account-based go-to-market (GTM) platform that helps marketing and revenue teams identify in-market accounts, prioritize buying groups, and execute coordinated engagement across digital channels using buyer intent and predictive analytics. The platform is built for B2B organizations with long sales cycles and multi-stakeholder buying processes. Typical users included CMOs, demand generation leaders, ABM managers, marketing operations teams, and revenue operations leaders. 6sense Revenue Marketing is commonly evaluated alongside ABM platforms, buyer intent data providers, and revenue intelligence solutions, but is designed to function as a centralized decision and orchestration layer within the broader go-to-market technology stack. 6sense Revenue Marketing aggregates and analyzes large volumes of first-party and third-party data, including buyer intent signals, website engagement, CRM and marketing automation platform data, firmographics, and technographics. AI-driven models asses account fit, buying stage, engagement behavior, and momentum to determine which accounts are actively researching solutions and how close they are to a purchase decision. These insights are continuously updated, allowing marketers to move beyond static lead scoring and rule-based segmentation. The platform embeds intelligence directly into campaign execution through automated workflows that connect advertising platforms, marketing automation platforms, web experiences, and sales engagement tools. Marketing teams can create dynamic audiences, trigger multi-channel campaigns, and adapt messaging and timing based on real-time buyer behavior. AI-powered agents assist with tasks such as personalized outreach, inbound follow-up, and campaign activation, helping teams scale execution while reducing manual effort. Key capabilities of 6sense Revenue Marketing include: -Buyer intent data and predictive analytics for identifying in-market accounts -Account- and buying-group-level prioritization and segmentation -Automated audience activations across advertising, email, web, and sales tools -Workflow orchestration integrated with CRM and marketing automation platforms -Reporting focused on account engagement, pipeline influence, and revenue impact Common use cases include account-based marketing (ABM/ABX), intent-based demand generation, inbound lead follow-up, pipeline acceleration, and marketing and sales alignment around shared account qualification models. 6sense Revenue Marketing is designed to support revenue-focused marketing execution rather than lead volume optimization. By aligning buyer intent data, predictive prioritization, and cross-channel activation in a single platform, it helps organizations measure marketing effectiveness based on account progression and pipeline contribution instead of surface-level engagement metrics.

Average Rating: 4.2/5.0

Total Reviews: 1,462

How Do G2 Users Rate 6sense Revenue Marketing?

  • Analysis: 7.8/10 (Category avg: 8.4/10)
  • Conversion Viability: 7.7/10 (Category avg: 8.2/10)
  • Lead Opportunity: 7.9/10 (Category avg: 8.8/10)
  • Has the product been a good partner in doing business?: 8.8/10 (Category avg: 9.1/10)

Who Is the Company Behind 6sense Revenue Marketing?

  • Seller: 6sense
  • Company Website:
  • Year Founded: 2013
  • HQ Location: San Francisco, CA
  • Twitter: @6senseInc
    16,911 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1,653 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Account Executive, Sales Development Representative
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 52% Medium, 37% Large

What Do G2 Reviewers Say About 6sense Revenue Marketing?

AI-generated summary from verified user reviews

Pros
  • Users value the insightful intent data from 6sense, enhancing ad strategies and streamlining account segmentation.
  • Users value the ease of use of 6sense Revenue Marketing, allowing seamless setup of segments and alerts.
  • Users appreciate the advanced targeting features of 6sense Revenue Marketing, enhancing campaign effectiveness and audience engagement.
  • Users value the easy-to-use lead generation features of 6sense, providing crucial insights for successful campaigns.
  • Users appreciate the clear visibility into the buying journey that 6sense provides, aiding in strategic ad placement.
Cons
  • Users face a steep learning curve with 6sense Revenue Marketing, struggling with setup and data interpretation.
  • Users often experience a steep learning curve and slow performance, making it challenging to maximize the platform's benefits.
  • Users find the learning difficulty significant, with challenges in understanding and navigating the detailed taxonomy and UI.
  • Users struggle with the complexity of setup, requiring significant time investment before experiencing value from 6sense.
  • Users find the missing features make setup complex and limit visibility into individual engagement for effective outreach.

What Are Recent G2 Reviews of 6sense Revenue Marketing?

6sense Sales Intelligence

6sense Sales Intelligence is an AI‑powered revenue technology solution designed to help B2B sales teams identify in‑market accounts, understand buyer intent, and engage prospects with the right message at exactly the right moment. Positioned as part of the broader 6sense Revenue AI platform, it equips sellers with deep data, predictive insights, and automated workflows that dramatically improve pipeline quality and conversion efficiency. Drawing on trillions of buyer signals collected daily, 6sense analyzes intent behavior, firmographics, technographics, and engagement patterns to surface the accounts most ready to buy and the actions sellers should take to influence their journey. At the core of the platform is robust access to company and contact intelligence. Sales Intelligence provides enriched profiles, including verified emails, phone numbers, and detailed account attributes. Users can employ tools like Company & People Search, List Builder, and Sales Alerts to quickly zero in on high‑value opportunities. The platform’s credit‑based system allows teams to unlock and export relevant data as needed, making it scalable for sales organizations of different sizes and operational models. Where 6sense differentiates itself is in its predictive capabilities. Using its proprietary 6AI engine, the platform scores and prioritizes accounts based on buying stage, behavioral intent, and likelihood to convert. This predictive modeling helps sellers focus efforts where they matter most, reducing time spent on unqualified outreach. The solution also embeds intelligence directly into seller workflows through features like Sales Copilot, intelligent workflows, and AI‑recommended actions, ensuring sales teams receive contextually relevant insights without switching tools. Sales teams benefit from seamless integrations with leading CRMs, sales engagement platforms, and marketing automation tools, enabling smooth activation across channels. Real‑time buying signals and automated alerts help sellers engage prospects earlier in the journey—often before competitors even realize a deal is forming. This proactive engagement model is reinforced by detailed reporting and dashboards, providing clear visibility into account progression and revenue impact. Overall, 6sense Sales Intelligence empowers revenue teams to move beyond traditional lead‑based approaches and embrace a more efficient, account‑centric strategy. With deep data, advanced AI, and automated decisioning, it transforms how sellers prioritize outreach, personalize engagement, and accelerate deals—ultimately helping organizations win more opportunities with less manual effort.

Average Rating: 3.9/5.0

Total Reviews: 1,038

How Do G2 Users Rate 6sense Sales Intelligence?

  • Analysis: 7.3/10 (Category avg: 8.4/10)
  • Conversion Viability: 7.1/10 (Category avg: 8.2/10)
  • Lead Opportunity: 7.3/10 (Category avg: 8.8/10)
  • Has the product been a good partner in doing business?: 8.6/10 (Category avg: 9.1/10)

Who Is the Company Behind 6sense Sales Intelligence?

  • Seller: 6sense
  • Company Website:
  • Year Founded: 2013
  • HQ Location: San Francisco, CA
  • Twitter: @6senseInc
    16,911 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1,653 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Account Executive, Sales Development Representative
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 49% Medium, 37% Large

What Do G2 Reviewers Say About 6sense Sales Intelligence?

AI-generated summary from verified user reviews

Pros
  • Users value the enhanced lead generation capabilities of 6sense, simplifying prospecting and territory management significantly.
  • Users value the accurate intent data from 6sense, providing a competitive advantage in understanding potential customers.
  • Users highlight the buyer intent signals in 6sense, providing valuable insights to target leads effectively.
  • Users value the insightful prospecting capabilities of 6sense, streamlining their sales efforts and boosting productivity.
  • Users value the ease of use of 6sense Sales Intelligence, appreciating its intuitive navigation and centralized data access.
Cons
  • Users report inaccurate data, citing high bounce rates from incorrect contact information impacting communication efforts.
  • Users find the data quality lacking in 6sense, leading to reliance on manual prospecting and causing inefficiencies.
  • Users report significant accuracy issues with 6sense, citing false positives and incorrect contact information frequently.
  • Users find the learning difficulty challenging, especially for newcomers, due to the tool's complexity and UI.
  • Users are frustrated with the poor lead quality of 6sense, often encountering false positives and unproductive leads.

What Are Recent G2 Reviews of 6sense Sales Intelligence?

LeadSquared Sales CRM

LeadSquared Sales CRM is our core sales execution product, built to support inside sales, call center, and field sales teams in managing leads, tracking pipeline activity, and closing deals from a single platform. It functions as the central hub that our other modules — marketing, mobile, service — connect into. We cover several areas of the sales process. Our lead management handles capturing leads from various sources, qualifying and scoring them automatically, and routing them to the appropriate rep or team based on configurable rules. We give sales reps a "Smart Views" interface intended to show them a prioritized list of just their own tasks and leads, rather than a cluttered general view. Our opportunity management lets teams track deals with higher revenue potential separately from standard leads, including mapping multiple opportunities tied to the same account. We've built in communication tools including click-to-call dialing with call logging, and messaging via email, WhatsApp, and SMS, with the ability to send bulk campaigns or automated replies and track engagement on individual messages. Our no-code workflow builder lets admins configure sales processes — approvals, follow-up sequences, notifications — without needing developer involvement, and we support multiple concurrent sales processes for organizations running several product lines or teams. For field-based reps, our CRM includes the mobile app functionality we described above (territory management, GPS tracking, beat planning). Our reporting and dashboards cover call volume and connect rates, conversation tracking (opens/clicks on emails and messages), revenue by rep or region, and sales closure against targets, with role-based access so different teams see relevant views. We integrate with third-party tools spanning WhatsApp Business API, analytics platforms, telephony providers, payment gateways, and meeting schedulers. We typically price this product on a per-user, per-month basis, and we publish a separate pricing page for specific tiers. We market this product broadly across industries including education, financial services, healthcare, real estate, and automotive, and cite customers from various NBFCs and educational institutions in our case studies.

Average Rating: 4.5/5.0

Total Reviews: 294

How Do G2 Users Rate LeadSquared Sales CRM?

  • Analysis: 8.9/10 (Category avg: 8.4/10)
  • Conversion Viability: 9.2/10 (Category avg: 8.2/10)
  • Lead Opportunity: 9.4/10 (Category avg: 8.8/10)
  • Has the product been a good partner in doing business?: 9.1/10 (Category avg: 9.1/10)

Who Is the Company Behind LeadSquared Sales CRM?

  • Seller: LeadSquared
  • Year Founded: 2011
  • HQ Location: Bangalore
  • Twitter: @LeadSquared
    1,470 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1,060 employees on LinkedIn®
  • Phone: 848-248-4002

Who Uses This Product?

  • Who Uses This: Inside sales specialist, Business Analyst
  • Top Industries: Education Management, Financial Services
  • Company Size: 54% Medium, 28% Large

What Do G2 Reviewers Say About LeadSquared Sales CRM?

AI-generated summary from verified user reviews

Pros
  • Users value the efficient lead management of LeadSquared, enhancing organization and reducing manual tasks in their sales process.
  • Users find LeadSquared Sales CRM to be highly user-friendly, simplifying workflows and enhancing productivity in sales management.
  • Users value the efficient lead generation capabilities of LeadSquared, enhancing tracking and nurturing throughout the sales process.
  • Users commend the efficiency of LeadSquared Sales CRM, which streamlines tasks and automates reminders for better productivity.
  • Users find the intuitive interface of LeadSquared makes managing leads and workflows effortless and efficient.
Cons
  • Users experience slow loading issues and delays in customer support responses, impacting efficiency and frustration during usage.
  • Users experience a steep learning curve with LeadSquared due to its initial lack of intuitiveness and slow performance.
  • Users often experience slow performance with LeadSquared, particularly when handling large datasets or facing server issues.
  • Users point out the missing AI integration in LeadSquared Sales CRM, alongside performance and reporting limitations affecting usability.
  • Users find the slow speed of LeadSquared Sales CRM frustrating, especially when managing complex automations and large data.

What Are Recent G2 Reviews of LeadSquared Sales CRM?

What Are G2 Users Discussing About LeadSquared Sales CRM?

Vanillasoft

Vanillasoft is the only sales engagement software that has *built in* lead management and auto dialling. Its the best for fast-moving revenue teams. Most sales engagement tools orchestrate and automate communication channels, standardize workflows, cadences, and scripts, and provide reporting and analytics. But, most sales engagement software rely on external CRMs to manage lists, and external dialers to launch calls. Vanillasoft's sales engagement software has an embedded, native auto dialer. We evaluate rank and serve the next best lead in real time, as an industry-leading lead management tool. Plus, Vanillasoft optimizes agent outreach deliverability, making sure that every call, SMS and email reach their destination. The primary audience for Vanillasoft are organizations with fast-moving revenue teams that rely on quick and effective communication with leads. The platform is tailored for teams that prioritize responsiveness and efficiency, making it an ideal choice for industries such as real estate, insurance, and financial services. With its focus on optimizing lead engagement, VanillaSoft serves as a critical tool for fast-moving revenue teams aiming to enhance their performance and streamline their processes. Fast moving revenue teams love Vanillasoft's: - Material, dramatic increases in agent activity - often 500% increase - Increases in agent productivity - up to 94% - Increases in agent actions per hour - 3x - 35% increase in call connections G2 Sales Engagement users say it clearly- we help teams move faster by being 1. The Easiest To Do Business with 2. The Best User Adoption 3. The Easiest To Use Vanillasoft users get going faster, get agents working sooner, and ramping to be productive faster. Vanillasoft ensures that communication is timely and effective. The platform's lead management and sales automation manages the sequence of calls, emails, and texts, ensuring that messages are sent in the optimal order and with the appropriate content. This capability not only improves the likelihood of successful contact but also helps agents avoid common pitfalls such as spam filters and blocked calls. By streamlining communication, Vanillasoft enhances the overall effectiveness of sales efforts, allowing teams to reach their leads more consistently. Overall, Vanillasoft's comprehensive system is built on the principles of effectiveness and efficiency, equipping sales teams with the tools they need to succeed in a competitive landscape. By prioritizing leads, simplifying agent activities, and optimizing communication, Vanillasoft stands out as a valuable solution for organizations looking to enhance their sales processes and achieve better results.

Average Rating: 4.5/5.0

Total Reviews: 722

How Do G2 Users Rate Vanillasoft?

  • Analysis: 8.9/10 (Category avg: 8.4/10)
  • Conversion Viability: 9.1/10 (Category avg: 8.2/10)
  • Lead Opportunity: 9.1/10 (Category avg: 8.8/10)
  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 9.1/10)

Who Is the Company Behind Vanillasoft?

  • Seller: Vanillasoft
  • Company Website:
  • Year Founded: 2005
  • HQ Location: Austin, TX
  • Twitter: @VanillaSoft
    26,123 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    97 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Insurance Agent, Account Executive
  • Top Industries: Insurance, Marketing and Advertising
  • Company Size: 58% Small, 31% Medium

What Do G2 Reviewers Say About Vanillasoft?

AI-generated summary from verified user reviews

Pros
  • Users find VanillaSoft very easy to use, appreciating its intuitive features that streamline outbound calling and note-taking.
  • Users appreciate the intuitive interface of Vanillasoft, making navigation and learning a breeze for everyone.
  • Users appreciate the ease of use of VanillaSoft, highlighting its straightforward interface and effortless navigation.
  • Users value the time-saving capabilities of VanillaSoft, enhancing productivity through efficient navigation and easy scheduling.
  • Users appreciate the user-friendly lead organization of Vanillasoft, simplifying outreach through accessible contact details and integrated communication.
Cons
  • Users often face slow loading times that hinder workflow and delay moving to the next lead.
  • Users find the call issues with Vanillasoft problematic, particularly regarding mobile dialing and call prioritization.
  • Users experience occasional slow performance with Vanillasoft, including lag and delays between dials.
  • Users note a lack of flexible report features in VanillaSoft, impacting their reporting efficiency and experience.
  • Users experience frustrating connectivity issues with VanillaSoft, leading to embarrassing dropped calls and unreliable performance.

What Are Recent G2 Reviews of Vanillasoft?

What Are G2 Users Discussing About Vanillasoft?

ActiveCampaign

ActiveCampaign is the autonomous marketing platform built to transform how marketers, agencies, and business owners work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. Effortlessly integrate with 1000+ apps, uncover deep performance insights, and optimize your workflows so you win every day. - Autonomous marketing Built on the foundation of marketing automation, fuel your marketing strategy and customer journeys with AI-driven execution, optimization, and insight at every step. - AI agents Run entire marketing campaigns through simple prompts, backed by Active Intelligence. - Cross-channel marketing Reach prospects and customers wherever they are, with email, SMS, WhatsApp, and more. - On-brand, personalized content Creative tools that deliver professional, conversion-ready designs for email and landing pages. - CRM Track, manage, and automate your sales process. - 1000+ apps & integrations Connect ActiveCampaign to your favorite tools.

Average Rating: 4.4/5.0

Total Reviews: 14,243

How Do G2 Users Rate ActiveCampaign?

  • Analysis: 8.1/10 (Category avg: 8.4/10)
  • Conversion Viability: 8.0/10 (Category avg: 8.2/10)
  • Lead Opportunity: 8.1/10 (Category avg: 8.8/10)
  • Has the product been a good partner in doing business?: 8.8/10 (Category avg: 9.1/10)

Who Is the Company Behind ActiveCampaign?

  • Seller: ActiveCampaign
  • Company Website:
  • Year Founded: 2003
  • HQ Location: Chicago, IL
  • Twitter: @ActiveCampaign
    13,203 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    848 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Owner, CEO
  • Top Industries: Marketing and Advertising, Health, Wellness and Fitness
  • Company Size: 92% Small, 7% Medium

What Do G2 Reviewers Say About ActiveCampaign?

AI-generated summary from verified user reviews

Pros
  • Users find ActiveCampaign's interface easy to use, enhancing communication and engagement with its versatile features.
  • Users value the powerful automation features of ActiveCampaign, enhancing engagement and streamlining marketing efforts effectively.
  • Users appreciate the automation features of ActiveCampaign, which streamline marketing activities and enhance customer engagement.
  • Users love the powerful automation capabilities of ActiveCampaign, enhancing customer engagement effortlessly and efficiently.
  • Users appreciate the user-friendly automation and integration features of ActiveCampaign, enhancing customer engagement and targeting.
Cons
  • Users face a learning curve with ActiveCampaign, needing extra support to master its powerful features efficiently.
  • Users find ActiveCampaign expensive, especially for startups, making it challenging for some customers to justify the cost.
  • Users find the missing features in ActiveCampaign limit their automation testing and client information collection capabilities.
  • Users find the limited features of ActiveCampaign frustrating, desiring more customization and easier access to key metrics.
  • Users find the ActiveCampaign platform not intuitive, making learning and setup time-consuming and challenging to navigate.

What Are Recent G2 Reviews of ActiveCampaign?

What Are G2 Users Discussing About ActiveCampaign?

Saleswings

SalesWings is an AI-powered revenue acceleration platform that helps marketing, sales, and emerging agentic teams make every engagement timely, relevant, and impactful. It provides a holistic, first-party view of buyer interests, intent, and sales-readiness across leads and accounts, and is purpose-built to complement B2C marketing clouds with the missing “B2B layer.” Built for Salesforce-centric stacks and adjacent engagement tools, SalesWings delivers best-in-class native integrations with Salesforce Sales Cloud, Marketing Cloud (all editions), Data Cloud and Agentforce, plus Braze, Segment, and others—so insights land where teams already work. It is a certified Salesforce ISV and Braze Alloys partner. Core capabilities include rich behavioral data collection, lead/account scoring (point-based, predictive, and fit/grading), interest tagging, real-time sales alerts (email/Slack/browser), an AI sales assistant for next-best actions, and CRM-native attribution and campaign impact reporting. SalesWings Interactions adds high-performing, behaviorally targeted on-site pop-ups to capture and qualify demand without heavy ops lift. Who benefits: Demand gen and marketing operations improve audience targeting, channel ROI, and attribution; SDR/BDR teams boost speed-to-lead and conversion with prioritized lists and alerts; Sales operations orchestrate cleaner hand-offs; AEs gain account-level interest maps to expand deal size and timing. Differentiation: Versus Salesforce Einstein Lead Scoring, SalesWings adds native first-party behavioral signals, actionable interest areas (not just a number), real-time alerts, and MAP activation inside Salesforce Marketing Cloud and Braze. Against 6sense and Demandbase, SalesWings stays lightweight—no third-party intent/data credits or DSP to run—while deepening first-party signal activation inside SFMC/Braze and Salesforce. Compared with Qualified, SalesWings augments existing journeys with scoring, tags, and Interactions rather than replacing them with an autonomous AI SDR. Outfunnel focuses on sync and rules-based scoring; SalesWings provides AI assistance, CRM-native attribution, and on-site engagement. Why it matters now: For teams running Salesforce/Braze who need B2B precision without stack sprawl, SalesWings offers faster time-to-value, lower change-management, and decision-grade reporting—power with simplicity, embedded where revenue work happens.

Average Rating: 4.8/5.0

Total Reviews: 34

How Do G2 Users Rate Saleswings?

  • Analysis: 8.5/10 (Category avg: 8.4/10)
  • Conversion Viability: 8.8/10 (Category avg: 8.2/10)
  • Lead Opportunity: 9.2/10 (Category avg: 8.8/10)
  • Has the product been a good partner in doing business?: 9.6/10 (Category avg: 9.1/10)

Who Is the Company Behind Saleswings?

  • Seller: Saleswings
  • Year Founded: 2016
  • HQ Location: Lausanne, Switzerland
  • Twitter: @SalesWingsApp
    4,523 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    16 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 41% Medium, 32% Small

What Do G2 Reviewers Say About Saleswings?

AI-generated summary from verified user reviews

Pros
  • Users find Saleswings extremely easy to use, appreciating the straightforward setup and exceptional customer support.
  • Users commend the exceptional customer support of Saleswings, highlighting personalized assistance and thorough guidance throughout their journey.
  • Users appreciate the intuitive design of SalesWings, which simplifies insights and enhances marketing and sales effectiveness.
  • Users love how CRM integration enhances visibility and insights, seamlessly connecting marketing, sales, and finance efforts.
  • Users appreciate the detailed analytics of SalesWings, transforming engagement data into actionable insights for improved decision-making.
Cons
  • Users find Saleswings' interface clunky, especially with organization issues in the tag and score management sections.
  • Users desire more intuitive filtering in Saleswings, seeking improved tag visibility and account search functionality.
  • Users feel that filtering could be more fine-tuned, making it challenging to manage tags and search for accounts effectively.
  • Users note layout issues with cluttered tag and score manager pages, needing better organization tools for improved experience.
  • Users note the cluttered UI in Saleswings, particularly with organization options for tags and scores being limited.

What Are Recent G2 Reviews of Saleswings?

What Are G2 Users Discussing About Saleswings?

Act-On

Act-On Software is a Marketing Automation Platform that provides solutions to empower marketers to engage marketing targets at every step of the customer lifecycle. Act-On makes customer data actionable so marketers can dream big and build smart, effective marketing automation programs to grow their businesses and generate higher customer lifetime value – all with the fastest time-to-value. Get a Demo: https://act-on.com/demo/ Act-On empowers marketers to: • Grow and expand their businesses at scale through B2B demand generation, B2C sales and transactions, and customer marketing features. Orchestrate and optimize the entire customer journey — from awareness to advocacy — by building continuous, customized engagement that transforms visitors into prospects, prospects into qualified leads, and qualified leads into lifetime customers. • Deliver exceptional brand experiences throughout the customer lifecycle by automating buying journeys, personalizing communications and campaigns, and improving brand affinity and loyalty. Leverage Act-On’s automated capabilities to attract new prospects, engage your contacts, and guide leads toward more frequent and more lucrative purchasing decisions. • Drive measurable product adoption and customer retention through executing comprehensive onboarding and training programs, product adoption and customer retention strategies, and new products and services promotions. From new contacts to loyal partners, you can use Act-On to engage your audience, turn them into brand ambassadors, and keep them coming back for more. With interactive and dynamic reporting and analytics to assess, showcase, and improve performance, the Act-On Platform is designed to deliver growth marketing value for businesses and marketers of any size, shape, location, and scale. Platform features include: • Automated and adaptable buying journeys • Deep integrations with leading CRM systems and web conferencing • Website visitor engagement tracking and intent reporting • Dynamic lead scoring, segmenting, and nurturing • Social media listening, prospecting, publishing, and advocacy • Easy-to-design web forms, landing pages, and email templates • Event-triggered and transactional emailing • Active contact-based pricing for actual usage billing We get marketing. We understand your challenges. And we’re here to help you excel with every customer and every campaign.

Average Rating: 4.1/5.0

Total Reviews: 1,030

How Do G2 Users Rate Act-On?

  • Analysis: 7.4/10 (Category avg: 8.4/10)
  • Conversion Viability: 6.5/10 (Category avg: 8.2/10)
  • Lead Opportunity: 7.5/10 (Category avg: 8.8/10)
  • Has the product been a good partner in doing business?: 8.6/10 (Category avg: 9.1/10)

Who Is the Company Behind Act-On?

  • Seller: Act-On Software
  • Company Website:
  • Year Founded: 2008
  • HQ Location: Portland, OR
  • Twitter: @ActOnSoftware
    32,069 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    200 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Manager, Marketing Specialist
  • Top Industries: Marketing and Advertising, Computer Software
  • Company Size: 49% Medium, 39% Small

What Do G2 Reviewers Say About Act-On?

AI-generated summary from verified user reviews

Pros
  • Users highlight the ease of use in Act-On, complemented by outstanding support and user-friendly features.
  • Users commend Act-On's top-notch customer support, highlighting quick responses and valuable resources like webinars and success hours.
  • Users highlight the top-notch email builder of Act-On, enhancing their marketing strategy with powerful features and device previews.
  • Users praise Act-On's exceptional email management, with a robust builder and excellent support enhancing overall productivity.
  • Users commend Act-On for its excellent support and constant updates, enhancing their email marketing experience significantly.
Cons
  • Users express concerns over missing features in Act-On, especially regarding AI tools and email composer capabilities.
  • Users find the user interface unintuitive, leading to inconsistent experiences and difficulties during implementation.
  • Users encounter email issues such as limited content reuse and a cumbersome visual experience in Act-On’s email composer.
  • Users experience a challenging learning curve with Act-On, particularly in navigating its interface and implementation issues.
  • Users feel Act-On has limited features compared to competitors, hindering efficiency and user experience.

What Are Recent G2 Reviews of Act-On?

D&B Rev.Up ABX

D&B Rev.Up ABX is an open RevTech platform designed to help marketing and sales teams grown revenue by consolidating accounts, contacts, campaigns, and sales plays. With D&B Rev.Up ABX, you get the power to: •Learn: with a full view of buyers and customers, better understand their behavior, their journeys, and when they're likely to buy •Target: With AI-driven insights, prioritize the audiences most likely to buy - or customers at risk of leaving •Engage: Turn on and run personalized, data-backed campaigns in the channels where your buyers and customers are most likely to respond •Win: Uncover all of the points in your buyers' journeys where they're likely to engage to help your team reach them at the right times - and get through the door first

Average Rating: 4.4/5.0

Total Reviews: 109

How Do G2 Users Rate D&B Rev.Up ABX?

  • Analysis: 9.0/10 (Category avg: 8.4/10)
  • Conversion Viability: 8.2/10 (Category avg: 8.2/10)
  • Lead Opportunity: 8.8/10 (Category avg: 8.8/10)
  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 9.1/10)

Who Is the Company Behind D&B Rev.Up ABX?

  • Seller: Dun & Bradstreet
  • HQ Location: Short Hills, NJ
  • Twitter: @DunBradstreet
    22,541 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    5,747 employees on LinkedIn®
  • Ownership: NYSE: DNB
  • Total Revenue (USD mm): $1,738

Who Uses This Product?

  • Top Industries: Information Technology and Services, Computer Software
  • Company Size: 40% Medium, 32% Small

What Do G2 Reviewers Say About D&B Rev.Up ABX?

AI-generated summary from verified user reviews

Pros
  • Users value the comprehensive analytics of D&B Rev.Up ABX, enhancing targeted marketing and multi-channel engagement significantly.
  • Users value the effective audience targeting of D&B Rev.Up ABX, enhancing personalized marketing and engagement strategies.
  • Users praise the data accuracy of D&B Rev.Up ABX, enhancing targeted marketing with rich insights from a vast database.
  • Users value the comprehensive access to business data, enhancing their marketing targeting and personalization efforts effectively.
  • Users value the effective targeting capabilities of D&B Rev.Up ABX, enhancing personalized marketing efforts and campaign segmentation.
Cons
  • Users experience slow performance, leading to frustration with real-time insights and engagement tracking limitations.
  • Users face integration issues with D&B Rev.Up ABX, lacking real-time insights and automated workflows crucial for effectiveness.
  • Users find the learning curve challenging, particularly for those new to account-based marketing and setup complexity.
  • Users find the steep learning curve challenging, making it difficult for new users to understand the system effectively.
  • Users find the automation difficult, lacking real-time insights crucial for effective engagement tracking and user journey monitoring.

What Are Recent G2 Reviews of D&B Rev.Up ABX?

What Are G2 Users Discussing About D&B Rev.Up ABX?

Freshsales

Freshsales is an easy-to-use, AI-powered sales CRM software. Trusted by 65,000+ businesses worldwide, Freshsales CRM helps sales teams attract quality leads, engage in contextual conversations, grow sales pipeline, boost conversions, and power productivity. Freshsales CRM provides a 360-degree view of contacts and accounts to empower sales teams with context to sell better. Sellers can manage sales pipelines to visualize deal progress and define and track sales targets. Sales teams can effortlessly engage with prospects and customers with the built-in phone, email, and chat capabilities. Advanced automation features like workflows and sales sequences boost sales productivity and ensure better prospecting. Freddy AI in Freshsales helps sellers draft contextual sales emails, receive actionable deal insights, and never miss out on revenue opportunities.

Average Rating: 4.5/5.0

Total Reviews: 1,199

How Do G2 Users Rate Freshsales?

  • Analysis: 8.7/10 (Category avg: 8.4/10)
  • Conversion Viability: 8.7/10 (Category avg: 8.2/10)
  • Lead Opportunity: 8.8/10 (Category avg: 8.8/10)
  • Has the product been a good partner in doing business?: 9.0/10 (Category avg: 9.1/10)

Who Is the Company Behind Freshsales?

  • Seller: Freshworks
  • Year Founded: 2010
  • HQ Location: San Mateo, CA
  • Twitter: @FreshworksInc
    19,020 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    7,505 employees on LinkedIn®
  • Ownership: NASDAQ: FRSH

Who Uses This Product?

  • Who Uses This: CEO, Business Development Manager
  • Top Industries: Information Technology and Services, Computer Software
  • Company Size: 68% Small, 27% Medium

What Do G2 Reviewers Say About Freshsales?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Freshsales, finding it user-friendly and intuitive for managing tasks.
  • Users love the user-friendly interface and extensive features of Freshsales, enhancing their overall experience and efficiency.
  • Users find Freshsales to be a helpful CRM tool that effectively tracks business development leads and deals.
  • Users appreciate the responsive customer support of Freshsales, enhancing their experience with seamless onboarding and guidance.
  • Users appreciate the intuitive design of Freshsales, finding it easy to learn and navigate across devices.
Cons
  • Users find missing features in Freshsales, leading to frustration with reporting, automation, and configuration inconsistencies.
  • Users find Freshsales to have limited features that hinder workflow management and overall user experience, prompting consideration of alternatives.
  • Users find configuration complexities and limited reporting capabilities in Freshsales, impacting their overall CRM experience.
  • Users find the learning curve steep, particularly with reporting and automated workflows in Freshsales.
  • Users find the limited customization options frustrating, particularly with reporting and adding custom fields.

What Are Recent G2 Reviews of Freshsales?

What Are G2 Users Discussing About Freshsales?

Actively AI

Actively AI is an advanced AI-driven platform designed to enhance the efficiency and effectiveness of go-to-market (GTM) teams by automating and optimizing outbound sales processes. Founded by Stanford AI researchers, Actively AI employs custom-trained reasoning models that analyze extensive data to identify high-impact opportunities, determine optimal outreach timing, and craft personalized messaging. This approach enables sales representatives to focus on engaging with the most promising prospects, thereby maximizing pipeline quality and revenue generation. Key Features and Functionality: - Custom AI Models: Actively AI develops private AI models tailored to a company's specific products, GTM strategies, and positioning, leveraging historical data to predict revenue-driving factors. - Per-Account Agents: The platform deploys always-on, per-account agents that retain full context and learn from outcomes to build pipelines, advance deals, and expand accounts. - Deep Reasoning Engine: Actively AI's reasoning engine synthesizes data from various sources to build comprehensive account profiles, enabling timely and informed decision-making. - Actionable Insights: The platform provides daily prioritized prospects, complete with context and engagement strategies, guiding sales teams on the next best actions to maximize revenue. - Seamless CRM Integration: Actively AI integrates with existing CRM systems, ensuring smooth adoption without disrupting current workflows. Primary Value and Solutions Provided: Actively AI addresses the challenges of modern sales environments by automating time-consuming tasks such as prospecting, lead scoring, and research. By delivering AI-driven insights on who to target, when to reach out, and what to say, the platform enables sales teams to: - Increase Efficiency: Automate tedious tasks, allowing sales representatives to focus on high-value activities like engaging with qualified leads and closing deals. - Enhance Pipeline Quality: Prioritize the most promising accounts, leading to higher conversion rates and more predictable revenue streams. - Shorten Sales Cycles: Engage prospects at the right moment with personalized messaging, reducing the time from initial contact to deal closure. - Improve Team Productivity: Reduce manual research and outreach efforts, enabling teams to achieve more with fewer resources. By leveraging Actively AI, organizations can transform their sales processes, achieving scalable, data-driven growth and staying competitive in an increasingly complex market.

Average Rating: 4.9/5.0

Total Reviews: 13

How Do G2 Users Rate Actively AI?

  • Analysis: 9.6/10 (Category avg: 8.4/10)
  • Conversion Viability: 9.4/10 (Category avg: 8.2/10)
  • Lead Opportunity: 9.9/10 (Category avg: 8.8/10)

Who Is the Company Behind Actively AI?

Who Uses This Product?

  • Top Industries: Computer Software
  • Company Size: 85% Medium, 15% Large

What Do G2 Reviewers Say About Actively AI?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the time-saving capabilities of Actively AI, allowing them to focus on valuable outreach efforts.
  • Users find the customer support exceptional, with prompt assistance from the team enhancing their experience with Actively AI.
  • Users love that Actively AI enables efficient prospecting, allowing them to focus more on delivering value daily.
  • Users find Actively AI easy to use, streamlining outreach and saving time in account research effectively.
  • Users value the efficiency of Actively AI, saving time and enhancing focus on impactful work.
Cons
  • Users note that maintaining data quality is crucial as it impacts the model training and effectiveness.
  • Users find the high complexity of training the model time-consuming, especially with unclean data impacting its effectiveness.
  • Users note that learning difficulty arises from the time needed to clean data and train the model effectively.

What Are Recent G2 Reviews of Actively AI?

Thryv

Thryv is an AI-powered marketing and sales platform built specifically for small businesses, helping you market smarter, sell more, and grow faster—all from one centralized solution. Designed to replace disconnected tools, Thryv combines essential business software into one easy-to-use platform. Now including Keap, Thryv delivers powerful CRM software, marketing automation, and sales management tools that help small businesses capture more leads, automate follow-ups, and increase repeat business. With built-in tools for lead management, email and SMS marketing, pipeline tracking, and customer relationship management, Thryv + Keap help teams stay organized and close more deals. From getting found online with digital marketing tools to managing customer relationships and automating sales workflows, Thryv + Keap simplify every stage of the customer journey. The result is a scalable, all-in-one CRM and marketing platform that helps small businesses save time, increase efficiency, and focus on what matters most—running and growing their business.

Average Rating: 4.3/5.0

Total Reviews: 1,894

How Do G2 Users Rate Thryv?

  • Analysis: 6.9/10 (Category avg: 8.4/10)
  • Conversion Viability: 6.8/10 (Category avg: 8.2/10)
  • Lead Opportunity: 7.5/10 (Category avg: 8.8/10)
  • Has the product been a good partner in doing business?: 8.5/10 (Category avg: 9.1/10)

Who Is the Company Behind Thryv?

  • Seller: Thryv
  • Company Website:
  • Year Founded: 2012
  • HQ Location: Dallas, TX
  • Twitter: @thryv
    8,415 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    5,883 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Owner, CEO
  • Top Industries: Marketing and Advertising, Health, Wellness and Fitness
  • Company Size: 90% Small, 9% Medium

What Do G2 Reviewers Say About Thryv?

AI-generated summary from verified user reviews

Pros
  • Users find Thryv to be easy to use, seamlessly integrating various features for efficient team collaboration.
  • Users appreciate the automation features of Thryv, enabling streamlined follow-ups and consistent client engagement.
  • Users love the automation features of Thryv, enhancing efficiency in managing client follow-ups and nurturing campaigns.
  • Users value the great customer support from Thryv, highlighting its helpfulness and comprehensiveness.
  • Users appreciate the powerful automation features of Thryv, finding it easy to use and engaging.
Cons
  • Users express disappointment over missing features and constant glitches, undermining their overall experience with Thryv.
  • Users find the learning curve challenging, requiring time and support to navigate the many features effectively.
  • Users experience constant glitches with Thryv, leading to dissatisfaction and a lack of essential export options.
  • Users find limited features in Thryv, such as insufficient data management and challenging segmentation capabilities.
  • Users find Thryv to be expensive, especially with additional setup and customization costs due to its complexity.

What Are Recent G2 Reviews of Thryv?

What Are G2 Users Discussing About Thryv?