Front Reviews & Product Details

Front is an AI customer operations platform built for the complexity of B2B customer relationships. It connects customer conversations, teams, AI agents, and tools on one platform so organizations can coordinate customer work across support, operations, customer success, account management, and other customer-facing teams. Front brings conversations across email, SMS, WhatsApp, live chat, social channels, and other connected channels into a shared workspace. Teams can assign clear ownership, collaborate directly alongside customer conversations, automate routing and workflows, coordinate handoffs across teams, and access relevant customer context without moving work across disconnected inboxes and tools. This gives teams greater visibility into the work behind each customer interaction while helping them respond accurately and efficiently. Front is particularly suited to complex B2B customer operations, where resolving a customer request may require multiple people, teams, systems, and steps. Rather than treating every interaction as an isolated support ticket, Front keeps the conversation connected to the context, ownership, and workflows required to move the customer's request forward. Integrations and APIs connect Front with the systems teams already use, helping relevant customer and operational information stay available where the work happens. AI works within the same workflows as your team. Autopilot, Front's omnichannel AI agent, runs complex customer work from end to end, and teams can build custom Autopilot agents for their brands, teams, and processes. Customers can also bring in external AI agents to join Front as teammates and set their scope and permissions. Copilot gives teams the context, the draft, and the prep for every customer conversation. Organizations decide where AI agents take on work, where human judgment is needed, and how both operate with shared context and clear guardrails. Front combines customer conversations with workflow automation, collaboration, analytics, integrations, and AI so teams can manage complex customer work without losing visibility or control as they scale. More than 9,300 businesses, including Uber Freight, Stripe, and OpenAI use Front to coordinate customer operations and keep teams, tools, and customer conversations in sync.

Seller

Front App

Discussions

Front Community

Languages Supported

English

Solution Type

All-in-One

Used by GLG and 2 others

Beta

Pricing

Pricing provided by Front.

Starter

$25.00

1 user/month

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Front Integrations

(81)

Verified by Front

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Front Reviews FAQs

Generated using AI

Last updated: Nov 04, 2026

What is Front, and what problem is it built to solve?

Front is a customer operations platform built for the complexity of B2B customer relationships. It brings customer conversations, teams, and tools together so organizations can coordinate work across customer-facing functions.

What languages does Front support?

Front supports 1 language: English.

What company sizes and industries is Front the best fit for?

Front’s strongest fit signal is among small and midsize organizations, with enterprise teams represented as well. Use spans several industries, particularly customer-facing and operational settings.

Small businesses: A prominent segment, including teams of 50 or fewer employees.
Mid-market organizations: Also strongly represented, across organizations with 51–1,000 employees.
Enterprise organizations: Larger teams also use Front for shared customer communication and collaboration.
Industry clusters: Logistics and transportation, accounting and financial services, and software and IT are recurring areas of use.

How long does it take to implement Front across a team?

Front implementation ranges from a quick start to a more involved rollout; the most common reported range is under one month. Some teams are live in less than a day, while more involved deployments can take one to three months.

Time to go live	Relative frequency
Less than one month	Most common
Less than one day	Also reported
One to three months	Less common

What customer support options does Front provide, and how do users find the overall support experience?

Front provides support through email/help desk and chat, alongside self-service resources such as a knowledge base. The support experience is mixed but often helpful: users describe responsive, knowledgeable assistance and useful guidance, while some find help insufficient for complex setup or slower during busy periods.

What is the experience like for teams switching to Front from another tool?

Switching to Front is often driven by the need to make shared customer communication more collaborative and visible than it is in a traditional email client or a more rigid help desk. Teams moving from tools such as Outlook, Gmail, and help desk platforms including Zoho Desk and Zendesk value clearer ownership, internal comments, shared inboxes, and fewer duplicate replies. Basic adoption can feel smooth, though getting used to new workflows and configuring rules may take time.

What tools and platforms does Front integrate with, and how do these integrations help users get more value from the product?

Front offers 31 integrations, connecting customer and team workflows with tools across CRM, collaboration, email, and communications.

CRM and customer data: HubSpot, Salesforce, and Pipedrive
Project and team collaboration: Asana, ClickUp, Jira, and Slack
Email and productivity: Google Workspace and Microsoft Outlook
Commerce and communications: Shopify and Dialpad

These connections can keep customer context close to conversations and reduce the need to switch between tools during day-to-day work.

What features or capabilities could make Front even more useful?

Front could be more useful with sharper ways to find and manage conversations, more flexible reporting, and easier control over complex workflows. Recurring improvement opportunities include:

Improve search and filtering: Make it easier to locate older conversations using more precise filters and topic-based searches.
Expand reporting and analytics: Add more customizable dashboards and metrics for different teams and workflows.
Simplify automation setup: Make rules easier to configure, troubleshoot, and adapt to complex cases.
Make AI responses more tailored: Improve context awareness, accuracy, and alignment with a team’s tone and supported answers.

How useful do Front users find its AI features in everyday use?

Front’s AI is most useful as a writing and conversation assistant, though the value depends on the task and outputs may need review.

Writing assistance: Drafting, rephrasing, grammar improvements, and tone adjustments.
Conversation understanding: Summaries of long email threads.
Language assistance: Translating messages.

These tools can help users get a polished first draft or catch up on a long thread more quickly. Users also describe suggestions that miss context or need editing, so they work best with human review.

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Zoe M.

Freelance Production Coordinator

Mid-Market (51-1000 emp.)

6/23/2026

"Front: A Blessing for Our Team"

4.5/5

What do you like best about Front?

Honestly, Front has become one of those tools I didn't know I needed until I started using it every day.

The shared inboxes have been a game changer for our team. We can assign conversations, jump in when someone needs help, and avoid that awkward moment when two people reply to the same email. It sounds simple, but it saves a surprising amount of time.

One thing I genuinely love is being able to leave internal comments right inside an email thread.

The automated rules are also worth mentioning

But honestly, the biggest win for me has been the visibility. You can actually see what's happening across the team — what's been handled, what's still open, who's on it. Review collected by and hosted on G2.com.

What do you dislike about Front?

I don't have any memories of dislikes or frustrations with Front so far Review collected by and hosted on G2.com.

Response from Otto B of Front

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Thank you so much for taking the time to leave such a thoughtful review — this genuinely made our day!

It's great to hear that shared inboxes have been a game changer for your team. You've described exactly what we set out to solve: the coordination headaches, the duplicate replies, the lack of visibility. The fact that internal comments and automated rules have also found a place in your daily workflow means a lot to us.

And your point about visibility really resonates — knowing what's open, what's handled, and who's on it is something teams often don't realise they're missing until they have it.

We're thrilled Front has helped bring order to scattered client communications. If you ever run into anything or have ideas on how we can make the experience even better, we'd love to hear from you. Thanks again for being part of the Front community!

Maria Fernanda J.

Sales Manager

Mid-Market (51-1000 emp.)

6/22/2026

"Streamlining Customer Communication"

5/5

What do you like best about Front?

What I like best about Front is how it centralizes communication in one place, making it easier for teams to collaborate, track conversations, and maintain visibility across customer interactions. It helps improve response times, accountability, and overall efficiency by reducing the need to switch between multiple tools Review collected by and hosted on G2.com.

What do you dislike about Front?

My main frustration with Front is that some processes are still too manual. As conversation volume grows, it can be difficult to quickly filter, track ownership, and extract meaningful reporting. Additional automation and more robust analytics would make the platform even more effective Review collected by and hosted on G2.com.

What problems is Front solving and how is that benefiting you?

Front helps us solve the challenge of managing customer communication across multiple channels while maintaining visibility and accountability within the team. By centralizing conversations, it makes collaboration easier, reduces the risk of missed messages, and improves response times. For our operations team, this has resulted in better coordination, greater transparency, and a more consistent experience for both customers and internal stakeholders Review collected by and hosted on G2.com.

Response from Otto B of Front

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Thank you for sharing such a detailed and balanced review — we really appreciate you taking the time!

It's wonderful to hear that Front has helped your operations team centralize communication, reduce missed messages, and improve both response times and accountability. Better coordination and a more consistent experience for customers and internal stakeholders is exactly what we're here to deliver, so it's great to know it's landing that way.

We also want to sincerely thank you for the candid feedback on manual processes, filtering, ownership tracking, and reporting — this is exactly the kind of detail that helps us improve. Improving automation and analytics is an area we're always looking to develop, and feedback like yours helps us prioritise.

If you'd like to share more specifics about the workflows causing friction, our team would love to hear them — feel free to reach out at support@front.com. Thanks again for being a Front customer and for helping us get better!

Romain D.

Apprenti Gestionnaire de Paie

Small-Business (50 or fewer emp.)

Originally submitted 2/3/2026

"Simplicity and Appreciated Features with Front"

4.5/5

What do you like best about Front?

I like the colors and simplicity of Front, which make it easy to use every day for my email. I also find the discussion system very useful for informal topics that don't require an email. The initial setup was very easy. Review collected by and hosted on G2.com.

What do you dislike about Front?

Sometimes the emails come back even though I have archived them. I think it would be helpful to have a system that allows the email to remain archived and only bring it back as a new email if there's a response. Review collected by and hosted on G2.com.

Response from Otto B of Front

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Thank you so much for taking the time to share your feedback! We're thrilled to hear that you're finding Front easy to use and that the archiving features are working well for you. We're always looking for ways to improve inbox management!

Regarding the email feedback, we really appreciate you taking the time to let us know that you have found it challenging with emails rising to the top if not archived. We'll be sure to take this on board so we can look into improving the interface and the search experience going forward.

Dar F.

Support Team Manager

Mid-Market (51-1000 emp.)

6/18/2026

"Front Brings Clear Ownership and Visibility to Customer Conversations"

5/5

What do you like best about Front?

Front gives our Support team strong visibility and ownership across customer conversations. It makes it easy to see what is waiting, who owns each conversation, and where follow-up or escalation is needed.

What I appreciate most is that it supports both day-to-day execution and leadership visibility. Agents can collaborate internally without losing customer context, while managers can review conversations, spot coaching opportunities, and identify queue health risks before they become bigger issues.

Front has also helped us turn customer feedback into something meaningful for the team. From January through May, we received 1,637 CSAT reviews through Front, which contributed to our Stars for Good program, where each CSAT review equals a $5 donation to a team-selected charity. That represents $8,185 in donations connected to customer feedback captured through Front. Review collected by and hosted on G2.com.

What do you dislike about Front?

Front is a very powerful tool, but that also means it can take time to set up the right workflows, views, tags, and reporting habits. Without clear team conventions, inboxes and tags can quickly become noisy and harder to manage. In my experience, it works best when the team has strong operating practices around ownership, consistent tagging, and reliable follow-up. Review collected by and hosted on G2.com.

What problems is Front solving and how is that benefiting you?

Front helps us manage a high volume of customer conversations while keeping the work visible and accountable. It reduces the risk of conversations falling through the cracks, improves handoffs, and gives managers a practical way to coach from real customer interactions.

For our team, the biggest benefit is scalability. Front helps us move faster, collaborate better, and maintain a consistent customer experience as volume grows. Review collected by and hosted on G2.com.

Response from Otto B of Front

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Hi Dar,

Thank you for sharing such a thoughtful review! We’re thrilled to hear that Front has helped your team create greater visibility, accountability, and collaboration across customer conversations. One of our core goals is to ensure that teams can easily understand what’s waiting, who owns each conversation, and where action is needed, so it’s especially rewarding to hear how Front is supporting both your frontline agents and leadership team.

We also love hearing how you’ve connected customer feedback to your Stars for Good program. Turning CSAT reviews into $8,185 in charitable donations is an incredible initiative, and we’re honored that Front plays a small part in helping your team create a positive impact beyond customer support.

Thank you as well for your honest feedback regarding setup and ongoing workspace management. We agree that Front delivers the most value when supported by clear workflows, consistent tagging practices, and strong team conventions. As teams grow and processes evolve, maintaining that structure becomes increasingly important, and feedback like yours helps reinforce where we can continue making setup, organization, and reporting even more intuitive.

Thank you again for your partnership and for taking the time to share your experience with Front!

Jael T.

General E-commerce Assistant

Retail

Small-Business (50 or fewer emp.)

Originally submitted 5/13/2026

"Efficient Email Management, Minor UI Hiccups"

5/5

What do you like best about Front?

I like how Front is very fast and helpful, especially with automations. We can assign automations, create folders, auto tag, create colorful tags, and use channels. The ability to comment internally, tag individuals, re-assign, and snooze is something I like most about Front as it helps in clearing inboxes. It allows us to communicate specific questions to admin and managers without ruining the email thread, and we can share more context easily. The initial setup was pretty straightforward, as our admin created our emails and assigned access and double authentication. We reach our ROI less than 6 months due to cheap price. It is integrated well with Grammarly, Shopify and chatgpt. Review collected by and hosted on G2.com.

What do you dislike about Front?

Sometimes the UI changes without prior notice, and the assigned inbox is a little bit confusing at the moment. Review collected by and hosted on G2.com.

What problems is Front solving and how is that benefiting you?

Front speeds up handling customer emails, and shipping and billing emails. Its automation features, like auto tags and folders, make workflows efficient. Internal comments and tagging clarify communication without cluttering the thread, and snoozing helps manage different departments efficiently. Review collected by and hosted on G2.com.

Response from Otto B of Front

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Hi Jael,

Thank you so much for taking the time to share such a detailed review of your experience with Front! We truly appreciate you highlighting what’s working well for your team, as well as the areas where we can improve.

It is fantastic to hear that Front has helped you reach your ROI in less than six months and that our automations (like auto-tagging, custom folders, and snoozing) are keeping your workflows efficient. We're also thrilled that the internal comments and integrations with tools like Shopify and ChatGPT are helping your team collaborate seamlessly without cluttering your customer email threads.

That said, I completely understand how sudden UI changes and a confusing assigned inbox can disrupt your daily rhythm. We want our updates to empower your team, not cause friction.

We take feedback about our user interface seriously. To help me better understand and address the confusion you're experiencing with the assigned inbox, could you share a bit more about what specifically feels tricky right now? (For example, is it the way threads are organized, or how notifications trigger?)

I would love to help you optimize your current layout, or provide some clarity to ensure your inbox feels as streamlined as the rest of your workflow.

Thanks again for helping us make Front better!

Ryan M.

President

Small-Business (50 or fewer emp.)

10/6/2026

"Worst Company I’ve ever dealt with"

0/5

What do you like best about Front?

Hi is slick but it’s ruined by the terrible customer service and lack of empathy towards small businesses. Review collected by and hosted on G2.com.

What do you dislike about Front?

Customer service is the the worst I've ever experienced. Not just from a user level, but also from an executive and manager level They do not care about you or your company and will do nothing to help you. Run, don't walk, away from this company. Review collected by and hosted on G2.com.

Response from Otto B of Front

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Hi Ryan,

Thank you for bringing this to our attention. We take feedback regarding our customer service and small business support very seriously.

We would appreciate the opportunity to make things right and better understand what went wrong, and resolve any outstanding issues you’re facing. Please email us at support@frontapp.com with any details you'd like to share so we can assist you right away.

Verified User in Commercial Real Estate

Mid-Market (51-1000 emp.)

Originally submitted 3/17/2026

"Shared Mailboxes, Team Collaboration, and Automations Made Easy"

4.5/5

What do you like best about Front?

What I like best about Front is how easy it is to collaborate using shared inboxes. The UI is clean and intuitive, making it simple to manage a high volume of emails without losing visibility into conversations. The platform performs reliably, even when handling large volumes of emails, and we rarely experience slowdowns or interruptions.

The automation features save us a significant amount of time by streamlining repetitive tasks, and the integrations with the other tools we use fit well into our workflow. Their support team is one of the best I've worked with—responsive, knowledgeable, and quick to resolve issues. The onboarding process was straightforward, and whenever we've had questions, we've received timely and helpful guidance. Front's AI features are also a nice addition, helping with drafting and managing conversations more efficiently. Overall, the platform has delivered a strong return on investment by improving team collaboration, productivity, and response times. Review collected by and hosted on G2.com.

What do you dislike about Front?

Technical glitches, although they don't come up often. Pricing is a bit expensive. Review collected by and hosted on G2.com.

What problems is Front solving and how is that benefiting you?

Front app solves communication chaos by centralizing shared inboxes (email, social, SMS) into one collaborative platform, eliminating missed messages, double-handling, and internal email clutter. It benefits our teams by increasing productivity, speeding up response times, and providing transparent workflows through shared context, internal comments, and automated rules. Review collected by and hosted on G2.com.

Response from Otto B of Front

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Thank you for your thoughtful feedback! We’re glad to hear that shared inboxes, collaboration features, and automations are helping your team stay organized and reduce communication chaos. It’s especially great to know our support team has been helpful when you’ve needed assistance.

We also appreciate your honesty around the dislikes. Your feedback is important as we continue to improve performance and ensure Front delivers strong value for teams of all sizes.

Thanks again for taking the time to share your experience, we’re happy Front is helping your team work more efficiently and transparently!

Zach H.

Senior Customer Success Specialist

Mid-Market (51-1000 emp.)

9/7/2026

"Front’s Customization and Snooze Feature Transformed Our Email Workflow"

5/5

What do you like best about Front?

The amount of customization options make Front the best software my company has added in my 10+ years. Even something as simple as the "Snooze" feature has made organization and time management easier than ever. The tags allow for easy movement of emails to where they need to be. Review collected by and hosted on G2.com.

What do you dislike about Front?

In my usage, I do not think there are any true issues with Front. I think the only issues I have seen are caused by user error on our end. Review collected by and hosted on G2.com.

Response from Otto B of Front

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Hey Zach! This is Annie from the Support Team at Front. We're happy to hear the app has been helpful for your company. Please don't hesitate to share any feedback in the future.

We hope you have a lovely day!

Charlie M.

Chief Operations Officer

Small-Business (50 or fewer emp.)

Originally submitted 7/20/2023

"Great solution for handling external communication internally"

4/5

What do you like best about Front?

Front is great for quick communication between team members and easily answering all written inquiries across the org from one central platform. They allow for integrations with Dialpad that allow our employees to answer text messages through it as well as a live chat integration so they can speak with visitors as they come to our website. Set up is easy and support is great. It performs well, is easy to use and learn, and is affordable for our organization. Review collected by and hosted on G2.com.

What do you dislike about Front?

The biggest issue I've found with Front has been personal inboxes. General inboxes are great but personal don't always function as would be expected (ie issues with accessing individual inboxes and sharing all info with teammates). This seems to have improved some, but it is still frustrating looking for an email across your organization and needing to go into individual inboxes to locate it depending on where it has ended up. Review collected by and hosted on G2.com.

Response from Michael Hughes of Front

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Hey Charlie, thanks for the review here! We're delighted that Front is helping speed up communication between team members and assisting with them answering inquiries. In addition, we'd love to know more about where the personal inboxes are not working as expected for you. If you'd like to share more feedback, please don't hesitate to reach out to support@front.com

As for any aware incentive. We occasionally send an email containing details of the offer currently available. If you did not receive that before posting your reivew, please also let us know.

Verified User in Financial Services

Small-Business (50 or fewer emp.)

10/15/2026

"A very handy tool for managing shared emails and working in a team"

5/5

What do you like best about Front?

It's a really handy tool for working in a team and managing emails from shared inboxes. You can assign an email to a person, exchange directly within the same thread, and even merge a client's emails to find the entire history related to that client. Review collected by and hosted on G2.com.

What do you dislike about Front?

Sometimes, searching for emails using keywords can be complicated amidst the flow of our emails. Review collected by and hosted on G2.com.

Response from Otto B of Front

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Thank you for sharing your experience! We’re glad to hear that Front is making shared inbox management and team collaboration easier through assignments, internal comments, and conversation merging. It’s great to know these features are helping your team stay aligned and keep track of customer conversations.

We also appreciate your feedback on keyword searching. We understand how important it is to find the right conversation quickly, especially when managing a busy inbox, and your insights help us identify areas for improvement.

Thanks again for your review—we’re happy Front is helping your team stay organized and work more efficiently!