Front Reviews & Product Details

Front is an AI customer operations platform built for the complexity of B2B customer relationships. It connects customer conversations, teams, AI agents, and tools on one platform so organizations can coordinate customer work across support, operations, customer success, account management, and other customer-facing teams. Front brings conversations across email, SMS, WhatsApp, live chat, social channels, and other connected channels into a shared workspace. Teams can assign clear ownership, collaborate directly alongside customer conversations, automate routing and workflows, coordinate handoffs across teams, and access relevant customer context without moving work across disconnected inboxes and tools. This gives teams greater visibility into the work behind each customer interaction while helping them respond accurately and efficiently. Front is particularly suited to complex B2B customer operations, where resolving a customer request may require multiple people, teams, systems, and steps. Rather than treating every interaction as an isolated support ticket, Front keeps the conversation connected to the context, ownership, and workflows required to move the customer's request forward. Integrations and APIs connect Front with the systems teams already use, helping relevant customer and operational information stay available where the work happens. AI works within the same workflows as your team. Autopilot, Front's omnichannel AI agent, runs complex customer work from end to end, and teams can build custom Autopilot agents for their brands, teams, and processes. Customers can also bring in external AI agents to join Front as teammates and set their scope and permissions. Copilot gives teams the context, the draft, and the prep for every customer conversation. Organizations decide where AI agents take on work, where human judgment is needed, and how both operate with shared context and clear guardrails. Front combines customer conversations with workflow automation, collaboration, analytics, integrations, and AI so teams can manage complex customer work without losing visibility or control as they scale. More than 9,300 businesses, including Uber Freight, Stripe, and OpenAI use Front to coordinate customer operations and keep teams, tools, and customer conversations in sync.

Seller

Front App

Discussions

Front Community

Languages Supported

English

Solution Type

All-in-One

Used by GLG and 2 others

Beta

Pricing

Pricing provided by Front.

Starter

$25.00

1 user/month

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Front Integrations

(81)

Verified by Front

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Front Reviews FAQs

Generated using AI

Last updated: Nov 04, 2026

What is Front, and what problem is it built to solve?

Front is a customer operations platform built for the complexity of B2B customer relationships. It brings customer conversations, teams, and tools together so organizations can coordinate work across customer-facing functions.

What languages does Front support?

Front supports 1 language: English.

What company sizes and industries is Front the best fit for?

Front’s strongest fit signal is among small and midsize organizations, with enterprise teams represented as well. Use spans several industries, particularly customer-facing and operational settings.

Small businesses: A prominent segment, including teams of 50 or fewer employees.
Mid-market organizations: Also strongly represented, across organizations with 51–1,000 employees.
Enterprise organizations: Larger teams also use Front for shared customer communication and collaboration.
Industry clusters: Logistics and transportation, accounting and financial services, and software and IT are recurring areas of use.

How long does it take to implement Front across a team?

Front implementation ranges from a quick start to a more involved rollout; the most common reported range is under one month. Some teams are live in less than a day, while more involved deployments can take one to three months.

Time to go live	Relative frequency
Less than one month	Most common
Less than one day	Also reported
One to three months	Less common

What customer support options does Front provide, and how do users find the overall support experience?

Front provides support through email/help desk and chat, alongside self-service resources such as a knowledge base. The support experience is mixed but often helpful: users describe responsive, knowledgeable assistance and useful guidance, while some find help insufficient for complex setup or slower during busy periods.

What is the experience like for teams switching to Front from another tool?

Switching to Front is often driven by the need to make shared customer communication more collaborative and visible than it is in a traditional email client or a more rigid help desk. Teams moving from tools such as Outlook, Gmail, and help desk platforms including Zoho Desk and Zendesk value clearer ownership, internal comments, shared inboxes, and fewer duplicate replies. Basic adoption can feel smooth, though getting used to new workflows and configuring rules may take time.

What tools and platforms does Front integrate with, and how do these integrations help users get more value from the product?

Front offers 31 integrations, connecting customer and team workflows with tools across CRM, collaboration, email, and communications.

CRM and customer data: HubSpot, Salesforce, and Pipedrive
Project and team collaboration: Asana, ClickUp, Jira, and Slack
Email and productivity: Google Workspace and Microsoft Outlook
Commerce and communications: Shopify and Dialpad

These connections can keep customer context close to conversations and reduce the need to switch between tools during day-to-day work.

What features or capabilities could make Front even more useful?

Front could be more useful with sharper ways to find and manage conversations, more flexible reporting, and easier control over complex workflows. Recurring improvement opportunities include:

Improve search and filtering: Make it easier to locate older conversations using more precise filters and topic-based searches.
Expand reporting and analytics: Add more customizable dashboards and metrics for different teams and workflows.
Simplify automation setup: Make rules easier to configure, troubleshoot, and adapt to complex cases.
Make AI responses more tailored: Improve context awareness, accuracy, and alignment with a team’s tone and supported answers.

How useful do Front users find its AI features in everyday use?

Front’s AI is most useful as a writing and conversation assistant, though the value depends on the task and outputs may need review.

Writing assistance: Drafting, rephrasing, grammar improvements, and tone adjustments.
Conversation understanding: Summaries of long email threads.
Language assistance: Translating messages.

These tools can help users get a polished first draft or catch up on a long thread more quickly. Users also describe suggestions that miss context or need editing, so they work best with human review.

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Rosalie C.

Small-Business (50 or fewer emp.)

10/15/2026

"Seamless Inbox Collaboration, but Mind the Reply Risks"

5/5

What do you like best about Front?

I like having internal discussions right inside the main email thread instead of dealing with internal email forwarding and separate chat threads. Review collected by and hosted on G2.com.

What do you dislike about Front?

I have to be careful not to accidentally send internal comments to external clients or tag the wrong person, and I need to double-check thread participants. Review collected by and hosted on G2.com.

Response from Otto B of Front

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Thank you for sharing your experience! We’re glad to hear that Front’s internal comments are helping your team collaborate more efficiently and keep discussions organized without the need for endless email forwarding or switching between tools.

We also appreciate your feedback on distinguishing internal comments from external replies and managing thread participants. We understand how important it is to communicate confidently and avoid accidental sharing, and your insights help us continue improving the experience.

Thanks again for your review, we’re happy Front is making teamwork easier!

Thad S.

Small-Business (50 or fewer emp.)

10/24/2026

"Effortless Team Email, Though Advanced Features Take Time to Learn"

5/5

What do you like best about Front?

I like how user-friendly and streamlined Front’s interface is for daily message management. The layout feels clean, and I can sweep through a crowded inbox, organize messages into categories, and delegate tasks to colleagues without leaving the main screen. Review collected by and hosted on G2.com.

What do you dislike about Front?

My main drawback with Front is that it takes a bit of time and effort to understand and use all its advanced capabilities. Review collected by and hosted on G2.com.

Response from Otto B of Front

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Thank you for sharing your experience! We’re glad to hear that Front’s intuitive interface is helping you manage busy inboxes, prioritize important messages, and delegate tasks with ease.

We also appreciate your feedback on the learning curve for advanced features. We understand that getting the most out of every tool can take time, and your insights help us continue making Front more accessible and easier to navigate. If you like you should check out our Live Office Hours: https://community.front.com/events?tab=upcoming

Thanks again for your review—we’re happy Front is helping you stay organized and focused on what matters most!

Alexa B.

Customer Success Specialist

Small-Business (50 or fewer emp.)

Originally submitted 2/27/2023

"Great experience!"

5/5

What do you like best about Front?

I love the AI features for a customer success team, and being able to work with my team on any emails. Review collected by and hosted on G2.com.

What do you dislike about Front?

Their customer chatbox feature, if it wouldn't automatically assign the contacts based off who puts their email and name. There could be fraudsters that take advantage of that. Review collected by and hosted on G2.com.

Response from Otto B of Front

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Hi Alexa,

Thank you for sharing your feedback!

We’re so glad to hear that Front’s AI features and collaborative tools are helping your Customer Success team work together more effectively.

We also appreciate you raising your concern about the chat experience and how contact information is associated based on the name and email address a visitor provides. We understand why having confidence in customer identity is important, particularly when handling sensitive conversations, and we’ll make sure this feedback is shared with our team.

Thanks again for taking the time to share your experience with Front!

Verified User in Telecommunications

Mid-Market (51-1000 emp.)

Originally submitted 8/7/2026

"Makes Organizing and Staying on Top of Tasks Effortless"

4.5/5

What do you like best about Front?

The unified inbox and AI-powered thread summaries completely streamline how I manage client benefit inquiries. The UI allows me to assign messages and collaborate with team members without cluttering my inbox with forwards. Additionally, integrating Front with our CRM and calendar keeps complete client history right beside every email, eliminating constant tab-switching and saving me hours each week.While performance is generally smooth, searching through very large, multi-year email archives can occasionally take a few seconds to load full results. The initial rule setup for automatic tagging also has a brief learning curve, though it becomes straightforward once configured.Front solves the issue of fragmented communication and duplicate responses during busy benefit enrollment cycles. Thanks to clear onboarding guides and helpful support, setting up shared inboxes and tag rules was quick and easy. The biggest unexpected benefit—and the feature that delivers the highest ROI—is commenting privately directly within a client thread. My team can align on complex benefit questions internally before responding, providing fast, accurate answers to clients every time. Review collected by and hosted on G2.com.

What do you dislike about Front?

There isnt any dislikes I have at the moment Review collected by and hosted on G2.com.

Response from Otto B of Front

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Thanks so much for taking the time to leave your feedback! It's great to hear that Front has helped streamline your team's communication, especially during your busy benefit enrollment periods.

It's great to hear that the private comments have become such a useful part of your workflow. Being able to collaborate with your team directly within a conversation without having to forward emails around is one of those things that can make a huge difference day to day.

We also really appreciate the feedback around searching larger email archives and the initial learning curve with setting up rules. It's great to hear that things became straightforward once you got everything configured.

Thanks again for choosing Front and for sharing your experience!

Carla C.

Customer services

Small-Business (50 or fewer emp.)

7/9/2026

"Front Keeps My Days Smooth with a Handy Snooze Option"

4.5/5

What do you like best about Front?

Front makes my days smooth, the best part is the snooze option, so I never forget my pending emails Review collected by and hosted on G2.com.

What do you dislike about Front?

I cannot see the archived email easily, and sometimes my Gmail emails take time to pop up Review collected by and hosted on G2.com.

Response from Otto B of Front

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Thank you for such a lovely review — we're really glad to hear Front is helping your days run smoothly!

It's great to know that the snooze feature has been such a reliable way to stay on top of pending emails, and that the linking option has saved you the hassle of jumping between tools to track conversations. Those are exactly the kinds of friction points we want to eliminate.

We also appreciate the honest feedback on archived emails and Gmail sync delays. We understand how frustrating it can be when you can't locate something quickly or emails aren't appearing as fast as you'd expect, and we're sorry for the inconvenience. If either issue is ongoing, our support team would be happy to take a closer look — feel free to reach out at support@front.com.

Thanks again for being a Front customer!

Darron S.

Small-Business (50 or fewer emp.)

10/17/2026

"Streamlined Shared Inboxes, but Advanced Setup Takes Trial and Error"

5/5

What do you like best about Front?

I like Front’s combination of shared inboxes, thread assignments, and internal comments. I can invite a team member directly into an incoming email, which eliminates confusion over who owns the ticket. Review collected by and hosted on G2.com.

What do you dislike about Front?

I found the initial technical setup relatively straightforward, but configuring our internal workplace, custom tags, and automated routing rules took quite a bit of trial and error. Review collected by and hosted on G2.com.

Response from Otto B of Front

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Hi Darron,

Thank you for sharing your experience with Front! We’re glad shared inboxes, assignments, and internal comments are helping your team keep ownership clear and group inquiries moving without delays.

We also appreciate the candid feedback on setting up your workspace, custom tags, and routing rules. While the initial setup may be straightforward, we understand that tailoring workflows can take time. Our team is always happy to help you get the most out of these features.

Thanks again for choosing Front!

Adriana A.

Traffic Specialist

Mid-Market (51-1000 emp.)

Originally submitted 1/13/2022

"Excellent communication and nice new features "

4.5/5

What do you like best about Front?

It’s a very user-friendly platform. The AI features to adjust tone, improve grammar, or translate messages are a huge plus, helping us maintain a professional image for customer support.

It also allows us to set up rules so emails and requests are automatically assigned to each team member, significantly reducing the daily manual work we would otherwise have to do. Additionally, it is easy to integrate with our organization’s existing platforms, which makes implementation smooth and efficient. Review collected by and hosted on G2.com.

What do you dislike about Front?

Some emails are occasionally delayed and take a bit longer than expected to arrive. We use Front daily so the volume of email is high. On the other hand, using private tags can sometimes be tricky. When an email is archived or snoozed, it may also be archived or snoozed within the tag folder. This can be confusing, especially if someone doesn’t know that they need to drag the email out of the main inbox so it remains visible under the tag without being archived. Review collected by and hosted on G2.com.

Recommendations to others considering Front:

The thing you will like the most about the software of Front is that you can organize your workspace the way you want, which helps you visualize and manage from your priorities, stuff to do and even your time. It has so many features that allows you to work and share information smoothly with your teamwork. After starting to use Front because of my work, I decided that wouldn't go back to use the different platforms that I used before because Front allows me to organize everything in the same place: emails, sms, calendar, meetings, contacts, daily reports and to-do lists. Only when you start using it you know what you were missing out. It's really hard to compile all the benefits you get because I'm sure I haven't discovered all the different great features it has! Review collected by and hosted on G2.com.

What problems is Front solving and how is that benefiting you?

Front is helping me prioritize work. Effective and immediate communication, also I can access to almost everyone's emails. It's helpful when I need info from others. I also like that I can organize the sidebar the way I want. Review collected by and hosted on G2.com.

Response from Otto B of Front

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Hi Adriana! Thank you so much for taking the time to share your thoughts and feedback on your experience with Front so far! 😁 Glad to hear that you and the team are already reaping the benefits of collaborating with Front!

We'd be happy to assist further with your notification rules, if you'd like 😊 Please feel free to reach out to support@frontapp.com for further assistance!

Janét J.

Mid-Market (51-1000 emp.)

5/18/2026

"Efficient Client Tracking and Communication"

4.5/5

What do you like best about Front?

I really like the fact that Front has tags similar to Gmail. Initially, I was a little bummed about not using Gmail within Google Workspace at work because of how I triage my inbox normally in Gmail, but Front actually offers that and more. The templates are also helpful, and I think Front is pretty good, especially since the component for interacting internally as well as texting and email is there. Review collected by and hosted on G2.com.

What do you dislike about Front?

I guess scheduling messages could be better. I often need to send multiple texts that have to be scheduled at specific times, like at 9:00 AM, then 9:01 AM, and 9:02 AM. I'd like it to be more seamless even though it's not too bad. Review collected by and hosted on G2.com.

Response from Otto B of Front

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Thanks for the terrific feedback, this is really insightful and so appreciated!

Josiah S.

Small-Business (50 or fewer emp.)

10/21/2026

"Intuitive Team Email with Powerful Collaboration and Read Receipts"

5/5

What do you like best about Front?

I use Front as my main workstation for email management, client tracking, and vendor communications. I like being able to tag or loop in teammates right on an email thread without creating extra email noise. Review collected by and hosted on G2.com.

What do you dislike about Front?

I find it frustrating that I haven’t fully maximized Front’s potential yet, particularly its AI integration features. Review collected by and hosted on G2.com.

Response from Otto B of Front

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Thank you for sharing your experience! We’re glad to hear that Front has become such a valuable part of your daily workflow, helping you manage client and vendor communications while collaborating seamlessly with teammates.

We also appreciate your feedback on AI features. There’s plenty to explore, and we hope you’ll discover even more ways to make the most of Front as you continue using them. Our support team is always happy to help you explore these capabilities!

Thanks again for your review, we’re happy Front is helping you move beyond traditional email and work more efficiently!

Amber K.

Enterprise (> 1000 emp.)

Originally submitted 12/12/2023

"Makes customer service work enjoyable"

5/5

What do you like best about Front?

Front is the email channel that we use at my place of employment. I'm in sales so we use this app to communicate internally with each other, customer service, production facilities, and for customer support as well. All of our emails stay organized and we can search and filter with ease in order to find what we are looking for. We LOVE the @mention feature in Front and use it frequently. Review collected by and hosted on G2.com.

What do you dislike about Front?

I fully understand if it is unable to link to a Microsoft account, but we would love it if Front had the ability to link up with Microsoft Teams for ease of use and collaboration between calendars. Review collected by and hosted on G2.com.

Response from Otto B of Front

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Hey Amber,

Thank you for taking the time to share this review.

I am glad to hear Front is helping your team keep communication organized across departments, and that search, filters, and mentions make it easy to collaborate and find what you need quickly.

I also appreciate the feedback on Microsoft Teams. We hear how valuable a Teams integration could be for smoother collaboration, especially around calendars. Thanks again for sharing your experience and suggestions.