Paddle Reviews & Product Details

Paddle Overview

What is Paddle?

The Paddle Revenue Delivery Platform for B2B SaaS companies powers growth across acquisition, renewals and expansion. With Paddle, companies are finally able to transform their revenue delivery infrastructure into a strategic growth lever to respond faster and more precisely to every opportunity. Visit paddle.com to find out more.

Paddle Details
Website
Discussions
Paddle Community
Languages Supported
Arabic, Danish, German, English, French, Italian, Japanese, Korean, Dutch, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Chinese (Simplified)
Product Description

Paddle is a checkout, eCommerce, marketing and analytics platform for software developers.

How do you position yourself against your competitors?

Selling software has evolved in the last decade: taking payments on any screen size or natively in a Mac or Windows app, subscription business models that bring in new complexities... Paddle was built to take on these new challenges head-on.

We are different for 3 reasons:
1) We are a software company, building for other software companies, and are driven by developers, not sales reps or financiers
2) We've built a modern platform that is an actual pleasure to use and manage, and doesn't restrict what you can do because it was build decades ago
3) We will grow your revenue, because our streamlined checkout converts higher and our promotional tools make it easier to test and scale your marketing ideas


Seller Details
Seller
Paddle
Company Website
Year Founded
2012
HQ Location
London, United Kingdom
Twitter
@PaddleHQ
11,015 Twitter followers
LinkedIn® Page
www.linkedin.com
126 employees on LinkedIn®

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Paddle Reviews

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Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

JFreaks launched its first product ipgeolocation.io two years ago and we used Paddle as our payment processor first time. I really appreciate the way Paddle Manages the payments from all over the world, Checkout links, Subscriptions VAT, GST, Sales tax brilliantly. Above all the Paddle has a devoted support team. Now, we have spent 2 years with the Paddle and feeling like the Paddle as our own team. Review collected by and hosted on G2.com.

What do you dislike?

It's a bit hard for me to express what I dislike. But I would say it needs a little bit of improvement to collaborate with the banks in some areas for smooth transactions. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

I personally recommend using Paddle as the payment processor. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Handling payments from all over the world for SAAS based products.

Handling subscriptions (Monthly & Yearly).

Recovering the failed payments.

Wire Transfers

VAT, GST, and other sales taxes.

Preparing a plan in dealing with the customers who canceled their subscriptions with us. Review collected by and hosted on G2.com.

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Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

Paddle has a very fast onboarding process and helpful and kind Team.

From legal perspective Paddle acts as a reseller or MoR and manages all VAT, GST and sales taxes and issues Invoices to customers. It's a great support for a company which starts growing globally.

Paddle supports migration processes from other processors.

They are up to date and open to new service improving ideas.

Nice dashboard. Review collected by and hosted on G2.com.

What do you dislike?

We faced a few issues while integrating Paddle into our own billing system. Not all the integration was clear and easy for us. I suppose this was so because our billing system is rather complex and we work with multi-item carts, upgrades and downgrades, refunds and so on. So it took some extra time for integration team to make it all work correctly.

Unfortunately Paddle does not support local payment methods like SEPA Direct Debit, Boleto, iDEAL, Bancontact and so on yet. I'm sure, launching local payment methods would help vendors to increase sales in specific regions. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Paddle helps to start sales in a new region very fast, because:

- it handles all VAT, GST and Sales tax and that saves lots of time, money and resources

- localised checkouts and sales in local currencies

- supporting of the most popular payment methods - CC, Paypal

- dealing with subscriptions. Review collected by and hosted on G2.com.

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Open Discussions in Paddle
CEO
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

Paddle card payment option had a direct impact on increasing our sales due to its easy checkout process. Handling of cross border taxes is bliss with G2. Its robust API allows for great integration with other platforms. Review collected by and hosted on G2.com.

What do you dislike?

Paddle two challenges. The payout process is slow i.e. mid of the month. If they can allow users to choose their payout date or have it at the end of the month it will help improve liquidity which is an important factor for small businesses.

The second improvement is on customer support response time. While I understand there could be a large volume of customer requests, I think there is still room for improvement. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

It is a great platform for SaaS subscription business Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

- Card payments - previously we struggled because we could not get a robust ready card payment platform for software

- Handling of cross border taxation is an effective Review collected by and hosted on G2.com.

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Open Discussions in Paddle
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

Paddle are great at answering technical questions. We've been integrating our servers with Paddle's services, and came across a very strange corruption of one field in a message sent during fulfillment. This resulted in a series of emails, and investigations, that eventually showed neither of us were at fault, and the error was being introduced at our servers by a bug in a 3rd party component. And Paddle have consistently answerd queries as we've worked through their API. Review collected by and hosted on G2.com.

What do you dislike?

Dislike is a bit harsh. The time taken to get an initial response may be a day, but thereafter it comes quickly. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

The major problem that Paddle addresses is global tax compliance. We started originally looking at WorldPay as our payment gateway, without considering sales tax issues initially. Once we started looking at that, and the USA, it became immediately obvious we couldn't deal with this as a start up company. Enter Paddle. We can concentrate on our core strengths, and they take away that massive hassle. We are just about to launch, so I can't comment on the next stage, as we start selling through Paddle. Review collected by and hosted on G2.com.

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Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

It works. It took us 7 days to integrate our first product with Paddle and just 3 days for the second one. We haven't had any issues with processing credit cards or Paypal payments. Payouts are accurate and on time. There's barely any reason to log in to Paddle, everything just works! Their support, account executive, and support engineers were more than helpful. We fully recommend Paddle to all startups and businesses that sell digital goods. Review collected by and hosted on G2.com.

What do you dislike?

Reporting isn't complete yet. We are missing SaaS dashboard widgets but they seem to be adding new ones from time to time. API could be more straightforward so we can use it to build our own reporting. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

We strongly recommend Paddle to others. Instead of building and supporting billing modules on your own, Paddle will do everything for you. You can focus on your business while Paddle collects money for you. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Paddle handles credit card processing, Paypal payments, worldwide taxes (VAT, sales tax etc.), takes care of invoicing, full and partial refunds, recurring payments, one time payments, affiliates management, and many more. Review collected by and hosted on G2.com.

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Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

Paddle's team is awesome and super helpful (especially Robbie), most of the time they respond in a couple of minutes. They are very open-minded about your feedback. Review collected by and hosted on G2.com.

What do you dislike?

It is nothing about Paddle in particular, but in general billing is a very complex topic and it is time-consuming to implement (for me as a developer). But Paddle's API is well documented and the team will always support you, if you have questions. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

As a reseller Paddle solves all the challenges around conforming to the value-added tax (VAT) rules. It is almost impossible to do this on your own, if you are a small European company. Therefore Paddle is also an enabler for our SaaS businesses (Storrito.com and Audiocado.com) Review collected by and hosted on G2.com.

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Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
What do you like best?

Im From Argentina, and all my clients are from Latam ( I have SaaS services) . Paddle gives me an excellent support always on my integration, and always helping me to get the best results.

That i see from paddle, its that its works very well in Latam in difference of others processors, i will chose again paddle for others projects.

All other positive that see in paddle is the support ticket, they help with your customers every day, if you are busy or not have time, the support goes into the middle and help the other person ( this is very important) .

Go on paddle! Review collected by and hosted on G2.com.

What do you dislike?

One thing to dislike is that they not have a IOS app for checking all the mornings my stats, i think that it will be available soon. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Problems in America Latina are so much in the way of debit/credit cards but Paddle solve all these problems. I have 1000 active members for a SAAS service and really its works very well! Review collected by and hosted on G2.com.

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Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
What do you like best?

We started in April 2018 with Paddle because we were looking for a new partner that can handle all the payment and provides an affiliate system to help us grow. The documentation is clear and the API as simple to integrate. Within a day we were able to switch to Paddle. The checkout of Paddle is highly optimized and has helped us to sell more licenses than before. The monthly payment is made within 14 days, usually under 10 days. And whenever we have questions the support of Paddle replies very fast. Review collected by and hosted on G2.com.

What do you dislike?

Sadly, the affiliate system is disabled for new vendors. For independent developers it is now some extra work to start with Paddle and an affiliate system. It would be great, if the backend of Paddle would work better on mobile devices. Also multi language support is still missing since years. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Convince them to re-activate the affiliate system for new vendors. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Selling software globally without having to deal with all the tax regulations for each country. Also the registration and handling of our affiliates - Paddle takes care of all this. We can focus on creating awesome WordPress plugins. Review collected by and hosted on G2.com.

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Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

Paddle has an amazing team who looks after everything while onboarding and after. They will follow up with you and provide feedback so that you constantly improve. Review collected by and hosted on G2.com.

What do you dislike?

There is nothing that I dislike. One small thing is that when refunds are issued by Paddle team the notifications could be different than refunds issued by us. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We have solved a major issue with US authorization rate and realised that tax compliance is relatively simple when you use Paddle. We are very happy here at Hostinger that we have selected Paddle so solve the issues we face in US market. Review collected by and hosted on G2.com.

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Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
What do you like best?

Paddle has the most fantastic and personal customer support & account team to walk the surface of this planet. We not only had the smoothest on boarding experience, but also the most amazing vendor support experience with them for years.

Their APIs are fantastic, and the service is incredibly reliable, but most importantly, Paddle team is incredibly friendly and helpful. Review collected by and hosted on G2.com.

What do you dislike?

This is not so much of a dislike, but a fair heads-up.

As a side of effect of being a Merchant on Record, Paddle needs to have a bit more visual control over their checkout flow, and depending on your branding / web design skills Paddle's own design might stick out a bit from your own brand / design.

This is 100% expected and we signed up knowing this, don't mind this at all, and this has been working flawlessly for us for 3 years now. To summarize, for us, the compliance and ease-of-operation benefits far surpass the minor design inconveniences. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

If you're an EU vendor selling subscriptions, and value compliance as much as we do, you must have already read and heard about VAT MOSS and the many million bad flavors of how tax compliance and legal compliance can make or break your business in Europe.

Without Paddle, and their all-in-one tax/compliance/subscription management system, we'd be flailing our arms frantically in water, trying to swim through the messy, unforgiving and taxing seas of Europe. Instead we're on a boat paddling and sipping mimosas now.

As a small startup, it's downright impossible to get the ever-changing tax rates right, have a solid in-house accounting team who can file VAT MOSS correctly, and have to deal with the legal nightmare that could ensue from messing up. Paddle solves all this with a bunch of clicks. Review collected by and hosted on G2.com.

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Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

After moving my company to a country that did not support Stripe, I had to make a switch to a different payment provider. Paddle made the switch so easy and with their excellent documentation and tech support integration was a breeze. Payments are always on time, and they are able to resolve a lot of user account issues without any interaction from my side. Review collected by and hosted on G2.com.

What do you dislike?

The fees are a little high, but you do get customer account support included, so the slightly higher fees do make sense. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Paddle provides a recurring payment solution for my company and multiple apps. Review collected by and hosted on G2.com.

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AI
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

Despite our special needs it has been quite easy to implement, and their support team along with our account manager have been really helpful in the process. Since then we haven't experienced any downtime, and whenever we had a question, we could get an appropriate answer fairly quick. We also love, that we can get a lot of raw data out of the system, and that it is able to handle wire transfers. Review collected by and hosted on G2.com.

What do you dislike?

The checkout experience would need a bit more room for customization, and it would be great to see what Paddle communicates with our customers via email. (E.g. what sort of notification they get on failing billing.) Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We have introduced Paddle as a future replacement of another subscription management service, that isn't able to handle volume licences, makes invoicing difficult, and takes a much larger cut from the revenue. Review collected by and hosted on G2.com.

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Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

Paddle offers high quality services to manage the subscriptions I am selling via roosterz.nl. Their support is of high quality and fast (within 24 hours is my personal opinion). Review collected by and hosted on G2.com.

What do you dislike?

A smaller percentage for each sale would be great ;-). Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Subscription management of the plugins I am selling. Not only does it work seamlessly, also they take care of the sales tax management (which saves a lot of time and frustration). Review collected by and hosted on G2.com.

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AC
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
What do you like best?

- Personal support from Jeppe who has helped advise what will work best with our billing setup and any technical questions we had.

- Global tax collection to help smaller startups get back to building rather than dealing with financial setup.

- Nice UI that keeps things simple and easy to find.

- Abandoned cart collection.

- API is quick to implement into your app.

- My customers are sent to Paddle for payment questions. Review collected by and hosted on G2.com.

What do you dislike?

- It would be good to have a better testing system rather than being forced to use 100% coupon codes. They have just added webhook testing support which should help greatly!

- Popup payment screen could load a bit quicker.

- A paid plan that reduced the commission would be nice to have when businesses scale. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Being able to sell globally and collect VAT on our behalf. Worldwide tax collection is just too complex for small startups like us. Having Paddle deal with billing customer support will really help improve our efficiency and focus on marketing our product. Review collected by and hosted on G2.com.

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Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best?

Although we are not live with Paddle yet, the cooperation with them and their professional can-do attitude have been amazing.

We really look forward to growing our SaaS business with Paddle.

What we really appreciate with Paddle is that they act as merchant of record. This allows us to go live global from day one. Which is truly amazing! Review collected by and hosted on G2.com.

What do you dislike?

Nothing to dislike in particular. It would be great with more options when we move to B2B, e.g. an option to generate quotes.

But, all in all Paddle is great. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We're soon going live with a B2C software, and use Paddle to handle all the billing. Review collected by and hosted on G2.com.

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UM
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

Paddle offers a wide variety of tools and a clean interface to easily navigate invoices, issue refunds, create coupons and more. Their customer support is extremely helpful as well! Vikki in particular always provides a very friendly and informative answer for any questions. Review collected by and hosted on G2.com.

What do you dislike?

Issuing refunds for older returns cannot be actioned on our end, it would be nice if we could do this! Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Paddle is a an easy to use and robust platform for managing subscriptions! Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Paddle helps us easily transact and mange customer subscriptions without the need for a dedicated sales team Review collected by and hosted on G2.com.

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Director of Customer Success
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

Paddle ability to customize a solution that will suit us best, while providing support and best practices knowledge through out the on-boarding process Review collected by and hosted on G2.com.

What do you dislike?

That we did not migrate our payment processing to paddle sooner :) Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Provide customers in the U.S. with a smooth and seems-less payment processing flow, while also allowing those customers to send wire transfer domestically. Review collected by and hosted on G2.com.

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Co-Founder & CEO
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

We find the Paddle service to be very convenient in the terms of simple integration, Paddle API, the option of creating flexible payment plans. The user interface of working with a specific subscripton is also convenient and simple. Review collected by and hosted on G2.com.

What do you dislike?

There are several points that can be improved, and they're as follows:

- there is no option of sorting Subscription Plans by date - from the latest to the oldest or even alphabetically.

- there is no option of searching Subscription Plans by name, the way it’s done in Transactions section.

- there is no option of archiving the older Subscription Plans that are no longer in use and that cannot be removed.

- the option of adding a payment plan via the API is in fact useless, as you can't add a logo to the plan in this way, so we have to do it manually. Also, each time you edit a coupon or a payment plan, you get redirected to the first page, and it complicates the process big time.

Thus it is, in fact, impossible for a marketing manager to work with subscription plans via the internal Paddle interface. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Easy payment system integration for a SaaS service. Review collected by and hosted on G2.com.

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AC
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best?

At Skylum, we have potential customers from all over the world deciding whether to buy our products or not so it’s incredibly important to us that when these customers do decide to purchase, they are able to enjoy a quick, seamless checkout experience no matter where they’re purchasing from.

This is where we’ve been most impressed with Paddle – after testing them across a variety of different markets, including the DACH regions, other European countries, Japan and Korea, we saw a significant increase in conversion and revenue per user.

The Paddle team has also been very engaged with us both from a commercial and technical perspective throughout the course of the integration and testing period. We’re looking forward to growing with Paddle and the team. Review collected by and hosted on G2.com.

What do you dislike?

The system is still missing some features, needed for faster implementation. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We wanted to compare Paddle with other merchant partners in certain markets. In terms of revenue per customer, Paddle has shown much better results! Review collected by and hosted on G2.com.

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Chief Executive Officer
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best?

We're using Paddle for over 1 year and it never crashed. We had worst experiences with other payment providers which were not stable, but after switching to Paddle our payment gateway was very stable without any major crashes over the last year. If we have any problems, their support is instant and very fast. They do value their customers and definitely we'll stay with them for a long time. Payouts are fast and there are no financial reserves compared to our past providers. That makes things easy. Review collected by and hosted on G2.com.

What do you dislike?

Nothing. We're using them for over a year and everything is great so far. We were lacking various currencies as we sell worldwide but they are adding new currencies constantly. Also, we submit product development offers and they do value those and implement it. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Paddle increased our revenue with its amazing built in tools. Review collected by and hosted on G2.com.

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Founder
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

- Easy to do refunds, change or add plans, manage subscription, coupons

-Anatomically handling of VAT MOSS

- Customers can pay with a PayPal

- Good support Review collected by and hosted on G2.com.

What do you dislike?

It's a bit annoying that payouts only once a month. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Using as the main payment processor for my SaaS business Review collected by and hosted on G2.com.

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AC
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

I really appreciate it that Paddle handles TAX/VAT on our behalf. This means there's way less paperwork to be done, so I can focus on other, more important things. Review collected by and hosted on G2.com.

What do you dislike?

I feel like subscription apps have been in beta for a really long time without seeing any meaningful progress. This eventually becomes a problem for our users since they sometimes can't activate their app because the license needs to be reset (which we can't do currently). Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Selling software. From payments to handling licenses. Review collected by and hosted on G2.com.

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Co-founder
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
What do you like best?

Quick and responsive customer support whenever I had any issues or quesrions Review collected by and hosted on G2.com.

What do you dislike?

Some of the charts in the dashboard could be improved to be more useful and more up-to-date Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Worth a try if you're looking for a payment processor Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Paddle is a payment processor for a startup I'm working on. It allows us to accept payments without needing to worry about all that and without needing to worry about VAT and things like that. Review collected by and hosted on G2.com.

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Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
What do you like best?

Extremely supportive and responsive team Review collected by and hosted on G2.com.

What do you dislike?

The API and the dashboard could improve. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We were getting tired of dealing with the big players on the market, they become slow to respond, difficult to reach and careless of growing together.

With Paddle's super friendly and responsive team, the onboarding process was a breeze and we did it in a record time, compared to others. Going forward, we have an amazing Account Manager who provided solid and fast solutions for every and any requests we had. It's very rare to see such dedication from a big company like them. Review collected by and hosted on G2.com.

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Founder
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

I use Paddle to sell monthly subscriptions to a website builder for webcomic artists.

My experience with Paddle has been great so far. Setting up the Paddle checkout and webhooks in my code was easy and everything just works. I really like that Paddle takes care of all payment related stuff, like collecting the correct VAT for each user, so that I can focus on building the product.

The admin dashboard is also easy to use and the UI keeps improving every week. I've contacted support a few times and they always respond quickly. Review collected by and hosted on G2.com.

What do you dislike?

Paddle works really well and doesn't have any big downsides. Some improvements could be made like providing more ways to customize the user interface of the Paddle checkout, improving the documentation, and implementing some sort of sandbox environment to avoid having to use a real credit card during testing. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

I'm a founder from Lebanon and Paddle was the only solution I found that could enable me to accept payments from my users. I've used Paddle for over a year now and found that everything just works. I even received my first payout not too long ago. I highly recommend it! Review collected by and hosted on G2.com.

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