Front Reviews & Product Details

Front is an AI customer operations platform built for the complexity of B2B customer relationships. It connects customer conversations, teams, AI agents, and tools on one platform so organizations can coordinate customer work across support, operations, customer success, account management, and other customer-facing teams. Front brings conversations across email, SMS, WhatsApp, live chat, social channels, and other connected channels into a shared workspace. Teams can assign clear ownership, collaborate directly alongside customer conversations, automate routing and workflows, coordinate handoffs across teams, and access relevant customer context without moving work across disconnected inboxes and tools. This gives teams greater visibility into the work behind each customer interaction while helping them respond accurately and efficiently. Front is particularly suited to complex B2B customer operations, where resolving a customer request may require multiple people, teams, systems, and steps. Rather than treating every interaction as an isolated support ticket, Front keeps the conversation connected to the context, ownership, and workflows required to move the customer's request forward. Integrations and APIs connect Front with the systems teams already use, helping relevant customer and operational information stay available where the work happens. AI works within the same workflows as your team. Autopilot, Front's omnichannel AI agent, runs complex customer work from end to end, and teams can build custom Autopilot agents for their brands, teams, and processes. Customers can also bring in external AI agents to join Front as teammates and set their scope and permissions. Copilot gives teams the context, the draft, and the prep for every customer conversation. Organizations decide where AI agents take on work, where human judgment is needed, and how both operate with shared context and clear guardrails. Front combines customer conversations with workflow automation, collaboration, analytics, integrations, and AI so teams can manage complex customer work without losing visibility or control as they scale. More than 9,300 businesses, including Uber Freight, Stripe, and OpenAI use Front to coordinate customer operations and keep teams, tools, and customer conversations in sync.

Seller

Front App

Discussions

Front Community

Languages Supported

English

Solution Type

All-in-One

Used by GLG and 2 others

Beta

Pricing

Pricing provided by Front.

Starter

$25.00

1 user/month

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Front Integrations

(81)

Verified by Front

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Front Reviews FAQs

Generated using AI

Last updated: Nov 04, 2026

What is Front, and what problem is it built to solve?

Front is a customer operations platform built for the complexity of B2B customer relationships. It brings customer conversations, teams, and tools together so organizations can coordinate work across customer-facing functions.

What languages does Front support?

Front supports 1 language: English.

What company sizes and industries is Front the best fit for?

Front’s strongest fit signal is among small and midsize organizations, with enterprise teams represented as well. Use spans several industries, particularly customer-facing and operational settings.

Small businesses: A prominent segment, including teams of 50 or fewer employees.
Mid-market organizations: Also strongly represented, across organizations with 51–1,000 employees.
Enterprise organizations: Larger teams also use Front for shared customer communication and collaboration.
Industry clusters: Logistics and transportation, accounting and financial services, and software and IT are recurring areas of use.

How long does it take to implement Front across a team?

Front implementation ranges from a quick start to a more involved rollout; the most common reported range is under one month. Some teams are live in less than a day, while more involved deployments can take one to three months.

Time to go live	Relative frequency
Less than one month	Most common
Less than one day	Also reported
One to three months	Less common

What customer support options does Front provide, and how do users find the overall support experience?

Front provides support through email/help desk and chat, alongside self-service resources such as a knowledge base. The support experience is mixed but often helpful: users describe responsive, knowledgeable assistance and useful guidance, while some find help insufficient for complex setup or slower during busy periods.

What is the experience like for teams switching to Front from another tool?

Switching to Front is often driven by the need to make shared customer communication more collaborative and visible than it is in a traditional email client or a more rigid help desk. Teams moving from tools such as Outlook, Gmail, and help desk platforms including Zoho Desk and Zendesk value clearer ownership, internal comments, shared inboxes, and fewer duplicate replies. Basic adoption can feel smooth, though getting used to new workflows and configuring rules may take time.

What tools and platforms does Front integrate with, and how do these integrations help users get more value from the product?

Front offers 31 integrations, connecting customer and team workflows with tools across CRM, collaboration, email, and communications.

CRM and customer data: HubSpot, Salesforce, and Pipedrive
Project and team collaboration: Asana, ClickUp, Jira, and Slack
Email and productivity: Google Workspace and Microsoft Outlook
Commerce and communications: Shopify and Dialpad

These connections can keep customer context close to conversations and reduce the need to switch between tools during day-to-day work.

What features or capabilities could make Front even more useful?

Front could be more useful with sharper ways to find and manage conversations, more flexible reporting, and easier control over complex workflows. Recurring improvement opportunities include:

Improve search and filtering: Make it easier to locate older conversations using more precise filters and topic-based searches.
Expand reporting and analytics: Add more customizable dashboards and metrics for different teams and workflows.
Simplify automation setup: Make rules easier to configure, troubleshoot, and adapt to complex cases.
Make AI responses more tailored: Improve context awareness, accuracy, and alignment with a team’s tone and supported answers.

How useful do Front users find its AI features in everyday use?

Front’s AI is most useful as a writing and conversation assistant, though the value depends on the task and outputs may need review.

Writing assistance: Drafting, rephrasing, grammar improvements, and tone adjustments.
Conversation understanding: Summaries of long email threads.
Language assistance: Translating messages.

These tools can help users get a polished first draft or catch up on a long thread more quickly. Users also describe suggestions that miss context or need editing, so they work best with human review.

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Ron B.

Small-Business (50 or fewer emp.)

7/26/2026

"Central Hub for Streamlined Customer Support"

5/5

What do you like best about Front?

I really like using Front as it has become a central hub for our customer support team. It's easy to use with an intuitive interface and it's a really collaborative tool. I appreciate the visibility and ownership of tickets, and how I can set up rules to distribute tickets equally among agents to keep things unbiased. The initial setup was very straightforward. Review collected by and hosted on G2.com.

What do you dislike about Front?

I think the search function in Front sometimes isn't very relevant or exact. It could be more forgiving and intelligent, providing partial matches. Review collected by and hosted on G2.com.

Response from Otto B of Front

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Hi Ron!

Thank you for taking the time to share your review! We’re so glad to hear that Front has become a central hub for your support team and that features like collaboration, conversation ownership, and rules-based ticket distribution are helping your team work more efficiently. It’s also great to know your initial setup was straightforward.

We also appreciate your feedback about search. Making it easier to find exactly what you’re looking for, including through more intelligent and forgiving partial matching, is an area we’re continuing to improve. Feedback like yours helps us prioritize where we can make the biggest impact.

Thanks again for sharing your thoughts!

Verified User

Mid-Market (51-1000 emp.)

10/27/2026

"Easy, Collaborative Email—Though Hard to Recommend"

5/5

What do you like best about Front?

I really love how easy Front is to use. My colleagues and I can collaborate on emails while drafting them, even with different accounts, tag each other on threads, and leave internal comments that only we can see. We can talk right in Front instead of going back and forth among employees. Setup was quite easy too; I just joined through an invitation. Review collected by and hosted on G2.com.

What do you dislike about Front?

- Review collected by and hosted on G2.com.

Response from Otto B of Front

edit

Thank you for sharing your experience! We’re so glad to hear that Front’s intuitive interface and easy setup have made getting started a breeze. It’s great to know that shared drafts, internal comments, and teammate mentions are helping your team collaborate seamlessly without the need for endless back-and-forth emails.

We really appreciate you taking the time to leave a review, and we’re happy Front is making your daily communication and teamwork easier!

Ellen R.

VP of Sales

Small-Business (50 or fewer emp.)

5/26/2026

"Solid UI/UX and Better Collaboration Than Email"

5/5

What do you like best about Front?

It’s a much better collaboration tool than relying on a typical email inbox or an email-forwarding strategy. The UI/UX is solid, and since I started using the tool, they’ve rolled out a handful of updates and new features. Review collected by and hosted on G2.com.

What do you dislike about Front?

I wish Front and Gmail inboxes worked better together. The downside of implementing Front is that you basically have to choose one or the other, either always use Front or always use Gmail, because the two systems don’t sync well. There’s no parity between them. Review collected by and hosted on G2.com.

What problems is Front solving and how is that benefiting you?

Front gives me time back by making it faster to search for prospect and customer emails across my team’s inboxes. It also makes it easy to chat back and forth with internal colleagues directly within an email thread, without actually sending an email, which creates a clear breadcrumb trail showing both the emails exchanged and the internal communications alongside them. Review collected by and hosted on G2.com.

Response from Otto B of Front

edit

Hi Ellen!

Thanks for taking the time to leave a review! I'm glad to hear Front has helped your team collaborate more effectively and made it easier to find the conversations you need. Internal comments are one of my favorite parts of Front as well. Having those discussions directly alongside the customer conversation makes it much easier to keep everyone aligned without losing context.

I also appreciate the feedback about Gmail. Front works best when it's your team's primary place for managing communication, but I completely understand the challenge when teammates need to move back and forth between Front and Gmail.

Thanks again for sharing your thoughts and for being a Front customer!

Diego A.

Logistics Manager

Mid-Market (51-1000 emp.)

Originally submitted 8/21/2023

"The most organized mailing app."

5/5

What do you like best about Front?

I've been using now AI to build clearer emails to our people. Also, I've been using the rules to set when I want to be notified about something. It's been awesome to work with this ease. Review collected by and hosted on G2.com.

What do you dislike about Front?

I can only say, their previous logo was better. Minimalism is killing everything. Review collected by and hosted on G2.com.

Response from Otto B of Front

edit

Hi Diego, thanks for taking the time to share your thoughts here. It's great to hear that we're able to save you time working with your customers thought automation, streamlining processes and enhanced efficiency. In relation to the mobile app. We're continuing to release enhancements all the time. If there is a particular feature you would like to have, feel welcome to add it to our Ideas Portal https://community.front.com/ideas.

See how Front improved

Mélanie N.

BtB accountant

Small-Business (50 or fewer emp.)

2/18/2026

"Simplified Email Management and Efficient Integration"

4.5/5

What do you like best about Front?

I love that Front is an all-in-one tool, easy to use. I find it very practical to be able to tag colleagues and discuss an email, which allows for quick communication. What I appreciate the most is the feature of easily finding an archived email or the history of exchanges. This feature is much more efficient compared to other email services that only find parts of the searched word. As a professional who often needs archived data, this helps me considerably. Moreover, the initial setup of Front went very well because it was simple and ergonomic. Review collected by and hosted on G2.com.

What do you dislike about Front?

sad color, too many shortcuts that send emails by themselves just because we made a typing error on the keyboard Review collected by and hosted on G2.com.

Response from Otto B of Front

edit

Hey there,

Thank you so much for taking the time to share your feedback! We're thrilled to hear that you've been happy using Front.

If there is anything we could have done to make your experience a full 5 stars, we would love to hear it. If you have any additional feedback or if you ever need our assistance, please feel free to reach out to our support team as they will always be happy to assist.

Thanks again

Rubin R.

Small-Business (50 or fewer emp.)

10/20/2026

"Easy Setup and Team Visibility, with a Chat Security Caveat"

5/5

What do you like best about Front?

I rely on Front as the primary hub for customer success and account management. I especially value real-time thread collaboration for success work and the team-wide visibility into customer conversations Review collected by and hosted on G2.com.

What do you dislike about Front?

I’m concerned that the live chat widget automatically matches and assigns a chat session to a contact profile without strong verification. Review collected by and hosted on G2.com.

Response from Otto B of Front

edit

Thank you for sharing your experience! We’re glad to hear that Front has become a central part of your customer success and account management workflows, with real-time collaboration and shared visibility helping your team stay connected.

We also appreciate you raising your concerns about contact identification in live chat. We understand how important security and accurate customer identification are, and we take this feedback seriously. We’d encourage you to reach out to our support team so we can review your specific setup and investigate any potential risks.

Thanks again for your thoughtful review—we value your feedback as we continue improving the Front experience!

Ladonna F.

Small-Business (50 or fewer emp.)

10/16/2026

"Streamlined Team Communication, with Mobile App Gaps"

5/5

What do you like best about Front?

I use Front for my day-to-day work, and it helps with the headache of managing care-team and doctor communications across fragmented channels. Review collected by and hosted on G2.com.

What do you dislike about Front?

The main drawback I've noticed is Front's mobile app performance, particularly when I need to work offline or in areas with poor internet connectivity. Review collected by and hosted on G2.com.

Response from Otto B of Front

edit

Thank you for sharing your experience! We’re glad to hear that Front is helping simplify communication between your care teams and doctors by bringing everything together in one place.

We also appreciate your feedback on the mobile app, particularly when working with limited or unreliable connectivity. We understand how important reliable access is when you're on the go, and insights like yours help us identify areas for improvement.

Thanks again for your review,we’re happy Front is helping make your daily communication more manageable!

Adil Aslam S.

Mid-Market (51-1000 emp.)

4/30/2026

"Streamlined Email Management with Powerful AI Features"

4.5/5

What do you like best about Front?

I use Front to manage customer queries via email and chats, and I'm really impressed with how it acts as a hub for our integrated apps, allowing us to work just on Front without needing separate apps. This makes it super convenient, easy, and quick. I feel it's very easy to navigate, and the AI tools make email creation a breeze. I love how the AI integration within the settings helps me locate options and set up rules easily. It's great that the AI integration is right below the email for quick access, eliminating the need to rely on external apps. The detailed summary on the entire email thread saves a lot of time and reduces the average handle time. Also, setting up rules and macros is sometimes tough, but the AI integration provides step-by-step instructions, which is really helpful. Although I wasn't part of the set-up team, the team members quickly adapted to the software. Review collected by and hosted on G2.com.

What do you dislike about Front?

At times when we assign an email to another team member it's still subscribed to us, so a lot of unnecessary notifications appear in the subscribed to me tab. I have to then sort the important ones and unsubscribe from the ones that are not important. Review collected by and hosted on G2.com.

Response from Otto B of Front

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Thanks so much for sharing this review! It's awesome to hear that Front's AI tools are making your day-to-day easier, from drafting emails to setting up rules. That's exactly the kind of workflow we're aiming for.

On the subscription notifications after assigning conversations: totally valid feedback. There are a couple of options that can help with this. In your personal Preferences (gear icon > Me > Preferences), you can customize your auto-subscribe and auto-unsubscribe settings to control when conversations appear in your Subscribed section. For example, toggling off "Subscribe on reply" or "Subscribe on comment" can reduce the noise. You can also manually unsubscribe from any conversation through the participants menu at the top. Here's a quick guide: https://help.front.com/en/articles/2198

Thanks again for being a Front user. We appreciate the feedback!

Karen W.

Director of Maintenance and Inspections

Small-Business (50 or fewer emp.)

4/29/2026

"Streamlines Team Emails"

5/5

What do you like best about Front?

I like being able to organize our emails and not having to CC a bunch of coworkers if they need to be involved or forward when people respond. It allows us to easily be a part of an email when we want to be and unsubscribe when we are finished. I also appreciate how Front allows us to use a shared inbox, see each other's emails, and collaborate as a team when responding. I also like that we can comment on an email to share insights without having to use a different software. It keeps everything organized and easy, and the ability to set up automations for sorting emails according to our needs is great for our business. Review collected by and hosted on G2.com.

What do you dislike about Front?

I would say the Front AI hasn't been very helpful. I think it could be improved to better understand the business's tone and deliver more accurate, authentic-sounding responses. Review collected by and hosted on G2.com.

Response from Otto B of Front

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Thank you so much for this review and for sharing how Front has helped your team collaborate more effectively! It's great to hear that shared inboxes, internal comments, and automations are making a real difference for your business.

We hear you on the AI side of things. We've actually rolled out some meaningful updates recently, including automatic tone matching that learns from how your team actually writes, along with the ability to connect external knowledge sources (like Notion and Google Docs) so AI-generated replies are more accurate and on-brand. These improvements are ongoing, and your feedback helps us prioritize what to refine next.

If you haven't had a chance to explore the latest AI settings, this article is a good starting point: https://help.front.com/en/articles/2344960; we'd love for you to give it another shot!

See how Front improved

Stephanie M.

Director of Sales

Small-Business (50 or fewer emp.)

Originally submitted 8/5/2022

"LOVE Front!"

4/5

What do you like best about Front?

I love that we are able to add several inboxes to Front so we are able to easily jump back and forth between the multiple inboxes when needed to stay on top of everything in a very quick time frame. Review collected by and hosted on G2.com.

What do you dislike about Front?

I would like to have more options in the sequences section including being able to add different subject lines and add my signature to emails. Review collected by and hosted on G2.com.

What problems is Front solving and how is that benefiting you?

Front has solved the issue of multiple people working on the same tasks in our company with being able to assign emails to one another and also keeping everyone in the loop on communications with having the ability to tag one another and adding notes on what has been done and what is needed to be done. It also has saved time with not having to log out and back on to different email addresses throughout the day. Review collected by and hosted on G2.com.