
CloseFactor allows us to get highly specific in building advertising audiences that match our ICP. Instead of just being able to target by standard demographic factors like company size and industry, CloseFactor allows us to include factors like 'does this account employ more 20 people who work on [insert specific technology here]?' This allows us to be very efficient in our advertising.
CloseFactor has also been very responsive when we've had suggestions for small updates that could improve their platform. Review collected by and hosted on G2.com.
There was a bit of a learning curve in getting up to speed on how to use the platform, but the customer success team has been very good about walking us through everything. Review collected by and hosted on G2.com.
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