G2

Victoria B.

VP of Revenue Operations

Information Technology and Services

Enterprise (> 1000 emp.)

8/26/2026

"Connects Communication Intelligence With Revenue Operations"

5/5

What do you like best about Substrata?

My appreciation for Substrata is because it brings the intelligence of communication on top of the intelligence that we have in our revenue systems through our CRM data. CRM intelligence includes opportunities, activities, stages, contacts, and pipeline. But Substrata brings another layer of intelligence related to engagement, sentiment, communication behavior, relationships, and sales team performance. And that will provide revenue leaders an expanded perspective of what is going on in the pipeline. Review collected by and hosted on G2.com.

What do you dislike about Substrata?

The key issue with Substrata is how you bring all this intelligence into your revenue operations. More automation of CRM workflows and prioritization will help with this challenge. Review collected by and hosted on G2.com.

What problems is Substrata solving and how is that benefiting you?

Communication can be used by our revenue team in conjunction with pipeline analysis and sales performance. This will help us understand cases in which the CRM seems perfect but the relationship itself deserves some extra care. Recommendation: I suggest Substrata for revenue organizations that already have robust CRM practices in place but would like to enhance them with communication intelligence. Review collected by and hosted on G2.com.