Braze
Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging.™ Braze helps brands deliver great customer experiences that drive value both for consumers and for their businesses. Built on a foundation of composable intelligence, BrazeAI™ allows marketers to combine and activate AI agents, models, and features at every touchpoint throughout the Braze Customer Engagement Platform for smarter, faster, and more meaningful customer engagement. From cross-channel messaging and journey orchestration to Al-powered decisioning and optimization, Braze enables companies to turn action into interaction through autonomous, 1:1 personalized experiences. Braze has repeatedly been recognized as a Leader in marketing technology by industry analysts, and was voted a G2 “Best of Marketing and Digital Advertising Software Product” in 2025. Braze was also named a 2025 Best Companies To Work For by U.S. News & World Report, a 2025 America’s Greatest Companies by Newsweek, and a 2025 Fortune Best Workplace in Technology™ by Great Place To Work®. The company is headquartered in New York with 15 offices across the Americas, EMEA, and APAC. Learn more at braze.com.
Average Rating: 4.5/5.0
Total Reviews: 1,712
How Do G2 Users Rate Braze?
- Integrations: 8.1/10 (Category avg: 8.6/10)
- Has the product been a good partner in doing business?: 8.9/10 (Category avg: 9.3/10)
- Rich Notifications: 8.3/10 (Category avg: 8.9/10)
- A/B Testing: 8.7/10 (Category avg: 8.4/10)
Who Is the Company Behind Braze?
- Seller: Braze
- Company Website:
- Year Founded: 2011
- HQ Location: New York
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Twitter: @Braze
16,323 Twitter followers -
LinkedIn® Page: www.linkedin.com
2,363 employees on LinkedIn®
Who Uses This Product?
- Who Uses This: CRM Manager, CRM Specialist
- Top Industries: Financial Services, Marketing and Advertising
- Company Size: 54% Medium, 27% Large
What Do G2 Reviewers Say About Braze?
AI-generated summary from verified user reviews
Pros
- Users praise the ease of use of Braze, highlighting its intuitive interface and clear documentation for effortless learning.
- Users find Braze to be exceptionally intuitive and user-friendly, facilitating easy learning and campaign creation.
- Users praise Braze's responsive customer support, highlighting the ease of collaboration and implementation throughout their experience.
- Users value Braze's flexibility and ease of learning, enhancing personalization and scalability to meet varied needs.
- Users appreciate the multi-channel management of Braze, enjoying its stability and intuitive features across different markets.
Cons
- Users face a challenging learning curve with Braze, especially with advanced features and technical coding skills required.
- Users regret the lack of a mobile app wallet solution, which limits user engagement and complicates reporting processes.
- Users find Braze's complexity and pricing transparency limiting, especially for simple survey applications and segment management.
- Users find Braze's limited features hinder effective analytics and feedback gathering, making it complex for basic use.
- Users experience a steep learning curve with Braze, finding the onboarding and advanced features overwhelming at times.
What Are Recent G2 Reviews of Braze?
"Intuitive UI and Features That Make Onboarding Fast"
Rating: 4.0/5.0 stars
— Avinash R.
"A robust and scalable customer engagement platform with excellent personalization capabilities"
Rating: 4.5/5.0 stars
— Herculis D.
