Best Push Notification Software for Small Business

Alanna Iwuh
A
Researched and written by Alanna Iwuh

Products classified in the overall Push Notification category are similar in many regards and help companies of all sizes solve their business problems. However, small business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Small Business Push Notification to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Small Business Push Notification category.

In addition to qualifying for inclusion in the Push Notification Software category, to qualify for inclusion in the Small Business Push Notification Software category, a product must have at least 10 reviews left by a reviewer from a small business.

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Best Push Notification Software At A Glance

Best for Small Businesses:
OneSignal
OneSignal
Best for Mid-Market:
Braze
Braze
Best for Enterprise:
Braze
Braze
Highest User Satisfaction:
OneSignal
OneSignal
Best Free Software:
OneSignal
OneSignal
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G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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41 Listings in Small Business Push Notification Available

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OneSignal

(1,175)4.7 out of 5
Entry Level Price:Free
5th Easiest To Use in Push Notification software
View top Consulting Services for OneSignal
OverviewPros and Cons
Product Description

OneSignal is a customer engagement platform that enables companies of all sizes to increase retention and revenue through lightning-fast, personalized messaging. OneSignal supports email, push notific

Users: Software Engineer, CEO · Industries: Computer Software, Information Technology and Services · Market Segment: 54% Small-Business, 25% Mid-Market
Pros and ConsUser Satisfaction
ProsEase of Use, Notifications, Notification Features, Easy Setup, Automation
ConsMissing Features, Learning Curve, Limited Features, Expensive, Notification Issues
User SatisfactionSeller Details
OneSignal features and usability ratings that predict user satisfaction
8.7
Integrations
Average: 8.6
9.1
Has the product been a good partner in doing business?
Average: 9.3
8.8
Rich Notifications
Average: 8.7
8.4
A/B Testing
Average: 8.4
Seller Details
Year Founded
2014
HQ Location
San Mateo, California
Company Website
https://www.onesignal.com
Twitter
@onesignal
LinkedIn® Page
https://www.linkedin.com/company/6424376/

indigitall

(444)4.8 out of 5
3rd Easiest To Use in Push Notification software
OverviewPros and Cons
Product Description

indigitall is a comprehensive customer engagement platform built to deliver seamless, personalized experiences across every digital touchpoint. By unifying all your inbound and outbound communication

Users: Marketing, Periodista · Industries: Telecommunications, Marketing and Advertising · Market Segment: 41% Mid-Market, 35% Small-Business
Pros and ConsUser Satisfaction
ProsEase of Use, Helpful, Useful, Customer Support, Automation
ConsLearning Curve, Steep Learning Curve, Feature Complexity, Integration Issues, Not Intuitive
User SatisfactionSeller Details
indigitall features and usability ratings that predict user satisfaction
8.6
Integrations
Average: 8.6
9.1
Has the product been a good partner in doing business?
Average: 9.3
9.0
Rich Notifications
Average: 8.7
8.4
A/B Testing
Average: 8.4
Seller Details
Year Founded
2013
HQ Location
Spain
Company Website
https://indigitall.com
Twitter
@indigitall
LinkedIn® Page
https://www.linkedin.com/company/indigitall/
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Braze

(1,500)4.5 out of 5
14th Easiest To Use in Push Notification software
View top Consulting Services for Braze
OverviewPros and Cons
Product Description

Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging.™ Braze helps brands deliver great customer experiences that drive value both for consumers and for

Users: CRM Manager, Marketing Manager · Industries: Financial Services, Marketing and Advertising · Market Segment: 55% Mid-Market, 25% Enterprise
Pros and ConsUser Satisfaction
ProsEase of Use, Intuitive, Helpful, Customer Support, Features
ConsMissing Features, Learning Curve, Limitations, Limited Features, Steep Learning Curve
User SatisfactionSeller Details
Braze features and usability ratings that predict user satisfaction
8.1
Integrations
Average: 8.6
8.9
Has the product been a good partner in doing business?
Average: 9.3
8.3
Rich Notifications
Average: 8.7
8.7
A/B Testing
Average: 8.4
Seller Details
Year Founded
2011
HQ Location
New York
Company Website
https://www.braze.com
Twitter
@Braze
LinkedIn® Page
https://www.linkedin.com/company/792882/
Ownership
NASDAQ: BRZE

Omnisend

(1,173)4.6 out of 5
Entry Level Price:Free
4th Easiest To Use in Push Notification software
View top Consulting Services for Omnisend
OverviewPros and Cons
Product Description

Omnisend is an all-in-one marketing platform tailored for busy shop owners who have enough adventure in their ecommerce business already. You will find this platform refreshingly boring, in the best w

Users: Owner, CEO · Industries: Retail, Apparel & Fashion · Market Segment: 87% Small-Business, 7% Mid-Market
Pros and ConsUser Satisfaction
ProsEase of Use, Helpful, Customer Support, Email Marketing, Automation
ConsLimited Features, Missing Features, Expensive, Limited Customization, Limited Templates
User SatisfactionSeller Details
Omnisend features and usability ratings that predict user satisfaction
9.2
Integrations
Average: 8.6
9.2
Has the product been a good partner in doing business?
Average: 9.3
9.1
Rich Notifications
Average: 8.7
9.0
A/B Testing
Average: 8.4
Seller Details
Year Founded
2014
HQ Location
Vilnius, Lithuania
Company Website
https://www.omnisend.com/
Twitter
@omnisend
LinkedIn® Page
https://www.linkedin.com/company/2529056

Customer.io

(733)4.4 out of 5
Entry Level Price:Starting at $100.00
12th Easiest To Use in Push Notification software
View top Consulting Services for Customer.io
OverviewPros and Cons
Product Description

Customer.io is a leading customer engagement platform designed for tech-savvy organizations to create personalized customer journeys that engage, convert, and scale. Use first-party data to send meani

Users: CEO, Product Manager · Industries: Computer Software, Financial Services · Market Segment: 54% Small-Business, 35% Mid-Market
Pros and ConsUser Satisfaction
ProsEase of Use, Automation, Features, Helpful, Customer Support
ConsLearning Curve, Missing Features, Limited Features, Not Intuitive, Campaign Issues
User SatisfactionSeller Details
Customer.io features and usability ratings that predict user satisfaction
8.4
Integrations
Average: 8.6
9.0
Has the product been a good partner in doing business?
Average: 9.3
8.0
Rich Notifications
Average: 8.7
8.5
A/B Testing
Average: 8.4
Seller Details
Year Founded
2012
HQ Location
Portland, OR
Company Website
https://customer.io/
Twitter
@CustomerIO
LinkedIn® Page
https://www.linkedin.com/company/2492471/

ContactPigeon

(278)4.9 out of 5
1st Easiest To Use in Push Notification software
OverviewPros and Cons
Product Description

ContactPigeon empowers retailers to build interactions that resonate deeply with their customers. By unifying real-time customer data with advanced AI and automation engines, we enable businesses to s

Users: Marketing Manager, Marketing Director · Industries: Apparel & Fashion, Retail · Market Segment: 62% Small-Business, 33% Mid-Market
Pros and ConsUser Satisfaction
ProsAutomation Efficiency, Automation, Customer Engagement, Email Marketing, Features Variety
ConsLearning Curve, Slow Performance, Slow Loading, High Complexity, Difficulty
User SatisfactionSeller Details
ContactPigeon features and usability ratings that predict user satisfaction
10.0
Integrations
Average: 8.6
9.9
Has the product been a good partner in doing business?
Average: 9.3
9.8
Rich Notifications
Average: 8.7
10.0
A/B Testing
Average: 8.4
Seller Details
Year Founded
2014
HQ Location
Athens, Greece
Company Website
https://www.contactpigeon.com
Twitter
@ContactPigeon
LinkedIn® Page
https://www.linkedin.com/company/10507750/

WebEngage

(746)4.5 out of 5
9th Easiest To Use in Push Notification software
OverviewPros and Cons
Product Description

WebEngage is a full-stack Retention OS that simplifies customer engagement for 800+ brands across the globe. The platform enables businesses to build personalized and meaningful relationships with the

Users: Product Manager, Marketing Manager · Industries: Financial Services, Education Management · Market Segment: 55% Mid-Market, 27% Small-Business
Pros and ConsUser Satisfaction
ProsEase of Use, Helpful, Journey Creation, Analytics, Customer Support
ConsLearning Curve, Slow Performance, Missing Features, Poor Customer Support, Time-Consuming
User SatisfactionSeller Details
WebEngage features and usability ratings that predict user satisfaction
8.4
Integrations
Average: 8.6
8.8
Has the product been a good partner in doing business?
Average: 9.3
8.3
Rich Notifications
Average: 8.7
8.6
A/B Testing
Average: 8.4
Seller Details
Year Founded
2011
HQ Location
Mumbai
Company Website
https://webengage.com
Twitter
@webengage
LinkedIn® Page
https://www.linkedin.com/company/2663547/

Netcore Customer Engagement Platform

(559)4.5 out of 5
Entry Level Price:Free
7th Easiest To Use in Push Notification software
OverviewPros and Cons
Product Description

With over 25+ years of experience and a global presence across Asia, Europe, and the USA, Netcore is an AI-powered platform designed to transform customer experience and personalization in the world o

Users: Marketing Manager, Digital Marketing Manager · Industries: Financial Services, Insurance · Market Segment: 49% Mid-Market, 34% Enterprise
Pros and ConsUser Satisfaction
ProsEase of Use, Customer Support, Helpful, Features, Customer Engagement
ConsMissing Features, Slow Performance, Slow Loading, Learning Curve, Limited Features
User SatisfactionSeller Details
Netcore Customer Engagement Platform features and usability ratings that predict user satisfaction
8.3
Integrations
Average: 8.6
9.1
Has the product been a good partner in doing business?
Average: 9.3
8.5
Rich Notifications
Average: 8.7
8.4
A/B Testing
Average: 8.4
Seller Details
Year Founded
1998
HQ Location
Mumbai, Maharashtra
Company Website
https://netcorecloud.com/
Twitter
@netcore_cloud
LinkedIn® Page
https://www.linkedin.com/company/netcore-solutions/

CleverTap

(641)4.6 out of 5
Entry Level Price:$75.00
11th Easiest To Use in Push Notification software
View top Consulting Services for CleverTap
OverviewPros and Cons
Product Description

CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalized experiences to retain their most valuable customers. The

Users: Product Manager, Marketing Manager · Industries: Financial Services, Information Technology and Services · Market Segment: 53% Mid-Market, 29% Small-Business
Pros and ConsUser Satisfaction
ProsAnalytics, Customer Support, Ease of Use, Automation, Campaign Management
ConsLearning Curve, Missing Features, Expensive, Not Intuitive, Limitations
User SatisfactionSeller Details
CleverTap features and usability ratings that predict user satisfaction
8.7
Integrations
Average: 8.6
9.3
Has the product been a good partner in doing business?
Average: 9.3
9.0
Rich Notifications
Average: 8.7
8.9
A/B Testing
Average: 8.4
Seller Details
Year Founded
2013
HQ Location
Mountain View, California
Company Website
https://clevertap.com/
Twitter
@CleverTap
LinkedIn® Page
https://www.linkedin.com/company/6611801/

SALESmanago

(319)4.4 out of 5
Entry Level Price:Contact Us
OverviewPros and Cons
Product Description

We’re a European SaaS company helping mid-market eCommerce businesses grow sales through deep customer understanding and seamless omnichannel interactions. Our AI Customer Engagement Platform collects

Users: Marketing Automation Specialist, Marketing Manager · Industries: Marketing and Advertising, Retail · Market Segment: 56% Small-Business, 35% Mid-Market
Pros and ConsUser Satisfaction
ProsCustomer Support, Automation, Automation Efficiency, Features, Helpful
ConsLearning Curve, Not Intuitive, Complex Usability, Complexity, Missing Features
User SatisfactionSeller Details
SALESmanago features and usability ratings that predict user satisfaction
8.8
Integrations
Average: 8.6
8.9
Has the product been a good partner in doing business?
Average: 9.3
8.6
Rich Notifications
Average: 8.7
8.4
A/B Testing
Average: 8.4
Seller Details
Year Founded
2011
HQ Location
Krakow
Company Website
https://www.salesmanago.com
Twitter
@SALESmanago
LinkedIn® Page
https://www.linkedin.com/company/5134015/

MoEngage

(525)4.5 out of 5
Entry Level Price:Contact Us
View top Consulting Services for MoEngage
OverviewPros and Cons
Product Description

MoEngage is an insights-led customer engagement platform trusted by 1,350+ global consumer brands, including Edelweiss, Samsung, McAfee, Flipkart, Domino’s, Nestle, Deutsche Telekom, OYO, and more.

Users: Product Manager, Digital Marketing Manager · Industries: Financial Services, Online Media · Market Segment: 55% Mid-Market, 24% Small-Business
Pros and ConsUser Satisfaction
ProsEase of Use, Features, Analytics, Helpful, Campaign Management
ConsMissing Features, Learning Curve, Limitations, Complexity, Difficult Learning
User SatisfactionSeller Details
MoEngage features and usability ratings that predict user satisfaction
8.6
Integrations
Average: 8.6
9.2
Has the product been a good partner in doing business?
Average: 9.3
8.6
Rich Notifications
Average: 8.7
8.8
A/B Testing
Average: 8.4
Seller Details
Year Founded
2014
HQ Location
San Francisco, California
Company Website
https://www.moengage.com/
Twitter
@moengage
LinkedIn® Page
https://www.linkedin.com/company/4800048/

Brevo Marketing Platform

(2,540)4.5 out of 5
Entry Level Price:Free
View top Consulting Services for Brevo Marketing Platform
OverviewPros and Cons
Product Description

Trusted by over 500,000 businesses worldwide, Brevo (formerly Sendinblue) is the affordable, all-in-one marketing and CRM stack that helps growing businesses scale faster. It's easy to use and suitabl

Users: CEO, Founder · Industries: Marketing and Advertising, Information Technology and Services · Market Segment: 84% Small-Business, 12% Mid-Market
User Sentiment

Users like the platform's ease of use, intuitive interface, and powerful automation features, appreciating its ability to streamline workflows, manage large contact lists, and provide clear analytics for campaign performance tracking. Reviewers noted some limitations in advanced features and settings, occasional slow performance with large contact lists, and a need for more detailed reporting and analytics, as well as more intuitive setup for domain confirmation and DNS configuration.

Pros and ConsUser Satisfaction
ProsEase of Use, Features, Email Marketing, Easy Setup, Simple
ConsMissing Features, Limited Features, Limited Customization, Learning Curve, Expensive
User SatisfactionSeller Details
Brevo Marketing Platform features and usability ratings that predict user satisfaction
8.8
Integrations
Average: 8.6
8.9
Has the product been a good partner in doing business?
Average: 9.3
8.3
Rich Notifications
Average: 8.7
8.8
A/B Testing
Average: 8.4
Seller Details
Year Founded
2012
HQ Location
Paris
Company Website
https://www.brevo.com/
Twitter
@brevo_official
LinkedIn® Page
https://www.linkedin.com/company/brevo/

SendPulse

(711)4.6 out of 5
Entry Level Price:$0
View top Consulting Services for SendPulse
OverviewPros and Cons
Product Description

SendPulse is an all-in-one marketing automation platform designed to help you streamline your sales and marketing efforts from start to finish and scale your business. SendPulse features include: - b

Users: CEO, Founder · Industries: Marketing and Advertising, Information Technology and Services · Market Segment: 90% Small-Business, 9% Mid-Market
User Sentiment

Reviewers appreciate the convenience of managing multiple communication channels in one place, the simplicity of setting up automation flows, the quick campaign setup, and the responsive customer support. Reviewers noted that the email template editor can be restrictive for complex designs, the user interface feels dated, the analytics dashboard lacks granular metrics, and the mobile app is missing features from the desktop version.

Pros and ConsUser Satisfaction
ProsEase of Use, Automation, Easy Setup, Customer Support, Features
ConsMissing Features, Limited Features, Learning Curve, Limited Options, Expensive
User SatisfactionSeller Details
SendPulse features and usability ratings that predict user satisfaction
8.4
Integrations
Average: 8.6
9.0
Has the product been a good partner in doing business?
Average: 9.3
8.8
Rich Notifications
Average: 8.7
8.9
A/B Testing
Average: 8.4
Seller Details
Year Founded
2015
HQ Location
New York
Company Website
https://sendpulse.com
Twitter
@SendPulseCom
LinkedIn® Page
https://www.linkedin.com/company/9359878/

Agentforce Marketing (formerly Salesforce Marketing Cloud)

(4,448)4.0 out of 5
Entry Level Price:Starting at $1,250.00
View top Consulting Services for Agentforce Marketing (formerly Salesforce Marketing Cloud)
OverviewPros and Cons
Product Description

Marketing Cloud is a complete marketing platform designed to help you personalize every moment and turn one-way campaigns into two-way conversations. By connecting every department through actionable

Users: Marketing Manager, Marketing Coordinator · Industries: Computer Software, Marketing and Advertising · Market Segment: 47% Mid-Market, 29% Small-Business
User Sentiment

Users frequently mention the platform's powerful automation and personalization capabilities, its seamless integration with other Salesforce tools, and its ability to deliver personalized experiences across every customer touchpoint. Users experienced a steep learning curve, particularly for non-technical users or smaller teams, and initial setup and implementation can be time-consuming and often require specialized expertise or external support.

Pros and ConsUser Satisfaction
ProsEase of Use, Automation, Integrations, Email Marketing, Features
ConsLearning Curve, Steep Learning Curve, Complexity, Expensive, Complex Usage
User SatisfactionSeller Details
Agentforce Marketing (formerly Salesforce Marketing Cloud) features and usability ratings that predict user satisfaction
8.9
Integrations
Average: 8.6
8.0
Has the product been a good partner in doing business?
Average: 9.3
9.4
Rich Notifications
Average: 8.7
9.0
A/B Testing
Average: 8.4
Seller Details
Year Founded
1999
HQ Location
San Francisco, CA
Company Website
https://www.salesforce.com/
Twitter
@salesforce
LinkedIn® Page
https://www.linkedin.com/company/3185/
Ownership
NYSE:CRM
Phone
+1 (800) 667-6389

GetResponse

(1,117)4.3 out of 5
Entry Level Price:Free
OverviewPros and Cons
Product Description

GetResponse is the email, automation, and AI platform that helps you grow your business across the channels you own - like email, SMS, landing pages, and popups. From solo founders to scaling ecommerc

Users: Owner, CEO · Industries: Marketing and Advertising, Health, Wellness and Fitness · Market Segment: 78% Small-Business, 16% Mid-Market
User Sentiment

Users like the platform's drag-and-drop editor, AI tools for content creation, and 24/7 live customer support, which make complex marketing tasks more accessible and efficient. Users reported that the product is quite expensive, comes with a learning curve, and certain features are only accessible through higher-tier plans, and they also felt that the reports and template customization options were sometimes limited.

Pros and ConsUser Satisfaction
ProsEase of Use, Customer Support, Helpful, Features, Email Marketing
ConsLearning Curve, Expensive, Missing Features, Limited Features, Pricing Issues
User SatisfactionSeller Details
GetResponse features and usability ratings that predict user satisfaction
8.3
Integrations
Average: 8.6
8.6
Has the product been a good partner in doing business?
Average: 9.3
8.3
Rich Notifications
Average: 8.7
8.3
A/B Testing
Average: 8.4
Seller Details
Year Founded
1998
HQ Location
Poland
Company Website
https://www.getresponse.com/
Twitter
@getresponse
LinkedIn® Page
https://www.linkedin.com/company/1063383/
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