Braze
Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging.™ Braze helps brands deliver great customer experiences that drive value both for consumers and for their businesses. Built on a foundation of composable intelligence, BrazeAI™ allows marketers to combine and activate AI agents, models, and features at every touchpoint throughout the Braze Customer Engagement Platform for smarter, faster, and more meaningful customer engagement. From cross-channel messaging and journey orchestration to Al-powered decisioning and optimization, Braze enables companies to turn action into interaction through autonomous, 1:1 personalized experiences. Braze has repeatedly been recognized as a Leader in marketing technology by industry analysts, and was voted a G2 “Best of Marketing and Digital Advertising Software Product” in 2025. Braze was also named a 2025 Best Companies To Work For by U.S. News & World Report, a 2025 America’s Greatest Companies by Newsweek, and a 2025 Fortune Best Workplace in Technology™ by Great Place To Work®. The company is headquartered in New York with 15 offices across the Americas, EMEA, and APAC. Learn more at braze.com.
Average Rating: 4.4/5.0
Total Reviews: 1,759
How Do G2 Users Rate Braze?
- Integrations: 8.1/10 (Category avg: 8.6/10)
- Has the product been a good partner in doing business?: 8.9/10 (Category avg: 9.3/10)
- Rich Notifications: 8.3/10 (Category avg: 8.9/10)
- A/B Testing: 8.7/10 (Category avg: 8.4/10)
Who Is the Company Behind Braze?
- Seller: Braze
- Company Website:
- Year Founded: 2011
- HQ Location: New York
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Twitter: @Braze
16,323 Twitter followers -
LinkedIn® Page: www.linkedin.com
2,363 employees on LinkedIn®
Who Uses This Product?
- Who Uses This: CRM Manager, CRM Specialist
- Top Industries: Financial Services, Marketing and Advertising
- Company Size: 53% Medium, 27% Large
What Do G2 Reviewers Say About Braze?
AI-generated summary from verified user reviews
Pros
- Users praise the ease of use of Braze, highlighting its intuitive interface and clear documentation for effortless learning.
- Users find Braze to be exceptionally intuitive and user-friendly, facilitating easy learning and campaign creation.
- Users appreciate the effortless automation capabilities of Braze, enabling seamless multichannel messaging campaigns and personalization.
- Users praise Braze's responsive customer support, highlighting the ease of collaboration and implementation throughout their experience.
- Users appreciate the multi-channel management of Braze, enjoying its stability and intuitive features across different markets.
Cons
- Users face a challenging learning curve with Braze, especially with advanced features and technical coding skills required.
- Users regret the lack of a mobile app wallet solution, which limits user engagement and complicates reporting processes.
- Users find Braze's complexity and pricing transparency limiting, especially for simple survey applications and segment management.
- Users find Braze's limited features hinder effective analytics and feedback gathering, making it complex for basic use.
- Users experience a steep learning curve with Braze, finding the onboarding and advanced features overwhelming at times.
What Are Recent G2 Reviews of Braze?
"A robust and scalable customer engagement platform with excellent personalization capabilities"
Rating: 4.5/5.0 stars
— Herculis D.
"Braze’s Flexible Canvas and Liquid Make Complex CRM Campaigns Easy"
Rating: 4.0/5.0 stars
— Anup P.









