# Best Push Notification Software - Page 4

  *By [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)*

   Push notification software helps businesses send messages directly to a customer’s computer or mobile device. Push notifications provide consumers with important alerts or updates and are intended to drive consumers back to a company’s app or website. These solutions are typically used by marketing teams that need to send a specific call to action, which can be crafted within the notification service and sent directly to a consumer’s device via mobile application, desktop application, or web browser. While some solutions offer features for sending push notifications through both apps and web browsers, other products focus only on one type of push notification.

Push notification software allows for the complete customization of a message’s images and text directly within the platform. These tools should also offer detailed analytics, enabling a business to monitor data such as the delivery rates and click-through rates of its messages. Push notification software solutions may exist as a feature within [mobile marketing software](https://www.g2.com/categories/mobile-marketing) or include features of [A/B testing software](https://www.g2.com/categories/a-b-testing) so that users may test the results of sending customers different messages.

To qualify for inclusion in the Push Notification category, a product must:

- Allow users to send targeted messages directly to consumers via mobile application, desktop application, or web browser
- Provide capabilities for targeting messages based on previous user engagement
- Measure campaign performance by offering analytics for metrics such as delivery success, click-through rates, and conversions





## Category Overview

**Total Products under this Category:** 190


## Trust & Credibility Stats

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 26,100+ Authentic Reviews
- 190+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.


## Best Push Notification Software At A Glance

- **Leader:** [Braze](https://www.g2.com/products/braze/reviews)
- **Highest Performer:** [GetResponse](https://www.g2.com/products/getresponse/reviews)
- **Easiest to Use:** [ContactPigeon](https://www.g2.com/products/contactpigeon/reviews)
- **Top Trending:** [SuperAGI](https://www.g2.com/products/superagi/reviews)
- **Best Free Software:** [Braze](https://www.g2.com/products/braze/reviews)


---

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### ClickSend

ClickSend is a simple, reliable SMS platform built for businesses that can't afford to miss a message. It’s seriously simple infrastructure that works straight out of the box — and keeps working as you grow. Backed by genuinely helpful 24/7 support from people who actually know their stuff. Send from the Dashboard in just a few clicks — or straight from your email inbox. Build with our clean, well-loved API docs. Or connect through hundreds of integrations and slot it straight into the tools your team already uses. Most users are up and sending within minutes. No developers required (but if you have one, they'll love us too). Why 90,000+ businesses and developers choose ClickSend: · Direct carrier routes to 190+ countries — no middlemen, no grey routes · 99.95%+ uptime so your messages go out when it matters · Lightning-fast delivery for time-sensitive comms · Pay-as-you-go pricing — scale up, scale down, only ever pay for what you send · 24/7 support from real people who actually understand the platform It's built for operational messaging as much as marketing. Appointment reminders, delivery notifications, 2FA codes, staff alerts, booking confirmations — the communications that keep a business running day to day. Trusted by healthcare and wellness clinics, financial services, real estate agencies, education providers, event organisers, construction companies and not-for-profits — and the developers building messaging into their products and workflows.



[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=1562&secure%5Bdisplayable_resource_id%5D=1781&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=neighbor_category&secure%5Bplacement_resource_ids%5D%5B%5D=1781&secure%5Bplacement_resource_ids%5D%5B%5D=71&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=138049&secure%5Bresource_id%5D=1562&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fpush-notification%2Fmid-market&secure%5Btoken%5D=4d3db215a571ddbf6fbae616bb05a0e569fa3687698686ce3883cd78f1e4e684&secure%5Burl%5D=https%3A%2F%2Ftry.clicksend.com%2Fen%2Fstart-sending%2F%3Futm_source%3Dg2%26utm_medium%3Dpaid%26utm_campaign%3Dppc_campaign&secure%5Burl_type%5D=free_trial)

---

## Top-Rated Products (Ranked by G2 Score)
### 1. [ROUTEE](https://www.g2.com/products/routee/reviews)
  Routee is a leading cloud communications provider that designs, develops, and distributes advanced Web & API automation solutions. Through its robust platform and scalable API, it helps corporations, retail businesses, and service providers, around the world, to communicate effectively with their target audience. Powered by AMD Telecom’s vigorous infrastructure, Routee brings a powerful engagement toolset to its trusted global partners and some of the most renowned Fortune 500 corporations. What are some of the things you can do with Routee? -SMS Spread your message efficiently all over the globe using the SMS services Routee provides. Marketing SMS, Transactional SMS, Two-Way SMS, SMS Two-Factor Authentication,SMS Survey, Bulk MMS, Verified SMS Sender. -VOICE Let people hear your business’s voice through the numerous VoIP choices. Elevate your brand through Voice Broadcasting, Two Way Voice, Click To Call, Text To Speech, Cloud IVR and Voice Two Factor Authentication. -EMAIL Discover which Email service suits you, customize it and make it happen. Promotional Email, Transactional Email, Email Verifier. Which one do you need? -MESSAGING APPS Reach your clients with more interactive messages and increase your revenues. Engage with them via Viber, RCS, Facebook, Telegram & WhatsApp. -NUMBERS Get your own Premium Rate or Toll-free numbers, validate your contacts list and prevent call-related fraud. This advanced communications platform includes Virtual Numbers, Number Validation, Number Lookup, Missed Call, Call Masking, Toll-free Numbers. -TWO FACTOR AUTHENTICATION Add a second layer of security to your business by utilizing a combination of two different components. Prevent fraudsters from getting access to your sensitive information, application, or software. Use among Two-Factor Authentication with Fallback, SMS, Voice, Viber, or Missed Call.


  **Average Rating:** 3.6/5.0
  **Total Reviews:** 10

**User Satisfaction Scores:**

- **Integrations:** 8.9/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.3/10)
- **Rich Notifications:** 9.4/10 (Category avg: 8.7/10)
- **A/B Testing:** 8.9/10 (Category avg: 8.4/10)


**Seller Details:**

- **Seller:** [AMD Telecom](https://www.g2.com/sellers/amd-telecom)
- **Year Founded:** 2000
- **HQ Location:** San Francisco, California
- **LinkedIn® Page:** https://www.linkedin.com/company/amd-telecom-s-a-/ (165 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 60% Small-Business, 20% Enterprise


#### Pros & Cons

**Pros:**

- Automation (2 reviews)
- Personalization (2 reviews)
- Personalization Services (2 reviews)
- Automation AI (1 reviews)
- Business Enhancement (1 reviews)

**Cons:**

- Expensive (2 reviews)
- Complex Features (1 reviews)
- Complexity (1 reviews)
- Difficult Navigation (1 reviews)
- Difficulty (1 reviews)

### 2. [SmartPush](https://www.g2.com/products/smartpush/reviews)
  SmartPush is a push notification service provider that helps businesses increase customer engagement using web push notifications. Including features such as segmentation, automated messaging, personalized notifications, and real-time reporting, SmartPush makes it easy for businesses to reach users immediately at the right time and with the right message.


  **Average Rating:** 5.0/5.0
  **Total Reviews:** 4

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.3/10)
- **Rich Notifications:** 10.0/10 (Category avg: 8.7/10)


**Seller Details:**

- **Seller:** [SmartPush](https://www.g2.com/sellers/smartpush)
- **Year Founded:** 2018
- **HQ Location:** N/A
- **Twitter:** @SmartPushAi (2 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/smartpush-ai/ (3 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 50% Small-Business, 25% Mid-Market


### 3. [Unifonic](https://www.g2.com/products/unifonic/reviews)
  Unifonic is a customer engagement platform that enables organizations to delight customers with remarkable omnichannel experiences. It streamlines conversations at every touchpoint throughout the customer journey by unifying communication channels, messaging apps, and chatbots. Unifonic’s solutions integrate customer communication channels, including text, voice, messaging, and web, into a single platform that enables companies to create stronger customer relationships. As newer channels emerge and user preferences change over time, organizations rely on Unifonic to maximize customer engagement and optimize communication returns on investment. From SMS for online banking to WhatsApp customer service support, Unifonic empowers organizations to transform their customer experiences while allowing them to focus on core business activities without maintaining costly communication infrastructures. Unifonic connects local enterprises with their customers. This includes leading banks, financial institutions and government entities throughout the Middle East and North Africa, as well as healthcare providers, retail and e-commerce, and transport and logistics providers worldwide. With proven expertise in emerging markets since 2006, Unifonic is committed to delivering excellence handling 10+ billion annual transactions for millions of recipients in over 160 countries, backed by a local corporate presence in five countries and a dedicated team of 300+ professionals serving clients 24/7. For additional information about Unifonic, please visit https://www.unifonic.com/.


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 13

**User Satisfaction Scores:**

- **Integrations:** 10.0/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.3/10)
- **Rich Notifications:** 10.0/10 (Category avg: 8.7/10)
- **A/B Testing:** 10.0/10 (Category avg: 8.4/10)


**Seller Details:**

- **Seller:** [Unifonic](https://www.g2.com/sellers/unifonic)
- **Year Founded:** 2006
- **HQ Location:** Riyadh, KSA
- **Twitter:** @Unifonic (4,566 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/unifonic (535 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 77% Mid-Market, 15% Enterprise


#### Pros & Cons

**Pros:**

- Automation (1 reviews)
- Automation Features (1 reviews)
- Business Enhancement (1 reviews)
- Ease of Use (1 reviews)
- Efficiency (1 reviews)

**Cons:**

- Billing Issues (1 reviews)
- Campaign Issues (1 reviews)
- Campaign Management (1 reviews)
- Cost (1 reviews)
- Delay Issues (1 reviews)

### 4. [Upsight](https://www.g2.com/products/upsight/reviews)
  Upsight unifies omnichannel analytics, integrated marketing tools and ad optimization to maximize revenue and boost performance across your portfolio.


  **Average Rating:** 4.2/5.0
  **Total Reviews:** 8

**User Satisfaction Scores:**

- **Integrations:** 8.3/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.3/10)
- **Rich Notifications:** 6.1/10 (Category avg: 8.7/10)
- **A/B Testing:** 7.2/10 (Category avg: 8.4/10)


**Seller Details:**

- **Seller:** [Upsight](https://www.g2.com/sellers/upsight)
- **Year Founded:** 2007
- **HQ Location:** San Francisco, US
- **Twitter:** @GetUpsight (2,659 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/726964 (15 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 63% Mid-Market, 38% Small-Business


#### Pros & Cons

**Pros:**

- Analytics (3 reviews)
- Audience Targeting (3 reviews)
- Customer Engagement (3 reviews)
- Engagement (3 reviews)
- Customer Management (2 reviews)

**Cons:**

- Difficult Setup (2 reviews)
- Learning Curve (2 reviews)
- Poor Customer Support (2 reviews)
- Poor Documentation (2 reviews)
- Steep Learning Curve (2 reviews)

### 5. [Aimtell](https://www.g2.com/products/aimtell/reviews)
  Aimtell enables visitors to subscribe to websites without the need of collecting any personal information such as email address or phone number. Subscribers can be segmented based on automatically generated visitor information or custom events/attributes and sent real time notifications that are delivered to the visitor regardless if they have their browser open.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 3

**User Satisfaction Scores:**

- **Integrations:** 9.2/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.3/10)
- **Rich Notifications:** 10.0/10 (Category avg: 8.7/10)
- **A/B Testing:** 9.2/10 (Category avg: 8.4/10)


**Seller Details:**

- **Seller:** [Aimtell](https://www.g2.com/sellers/aimtell)
- **Year Founded:** 2015
- **HQ Location:** N/A
- **Twitter:** @aimtell (371 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/aimtell (3 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 75% Mid-Market, 25% Small-Business


#### Pros & Cons

**Pros:**

- Ease of Use (1 reviews)
- Notifications (1 reviews)
- User Interface (1 reviews)


### 6. [PushPad](https://www.g2.com/products/pushpad/reviews)
  Pushpad is the easiest way to add push notifications to websites and web apps. Delivers millions of web push notifications daily. Pushpad is the professional solution for web app developers and websites of any size that want to send push notifications.


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 3

**User Satisfaction Scores:**

- **Integrations:** 10.0/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.3/10)
- **Rich Notifications:** 10.0/10 (Category avg: 8.7/10)
- **A/B Testing:** 8.9/10 (Category avg: 8.4/10)


**Seller Details:**

- **Seller:** [PushPad](https://www.g2.com/sellers/pushpad)
- **HQ Location:** N/A
- **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 67% Mid-Market, 33% Small-Business


#### Pros & Cons

**Pros:**

- Automation (1 reviews)
- Easy Integrations (1 reviews)
- Flexibility (1 reviews)
- Implementation Ease (1 reviews)
- Notifications (1 reviews)

**Cons:**

- Email Limitations (1 reviews)

### 7. [PushPushGo](https://www.g2.com/products/pushpushgo/reviews)
  PushPushGo is an engagement hub that helps websites and apps communicate with their audiences through multichannel messaging. With web and mobile push notifications, onsite messages, pop-ups, and WhatsApp messaging, PushPushGo enables businesses to engage, retain, and convert users with timely, relevant, and highly personalized content. Our GDPR-compliant platform offers advanced automation, precise segmentation, and real-time analytics to support your communication strategy, without relying on third-party cookies. From e-commerce and digital media to travel and services, PushPushGo empowers teams to boost return visits, improve subscriber loyalty, and drive higher conversions. Trusted by brands like Politico, Hearst, 4F, TUI, Douglas, Forbes, Auchan, and many others, PushPushGo is the tool of choice for companies looking to deliver meaningful customer interactions at scale.


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 3

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.3/10)


**Seller Details:**

- **Seller:** [PushPushGo](https://www.g2.com/sellers/pushpushgo)
- **Year Founded:** 2017
- **HQ Location:** Kraków, PL
- **Twitter:** @PushPushGo (375 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/10915197 (21 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 67% Mid-Market, 33% Small-Business


### 8. [Sceyt](https://www.g2.com/products/sceyt/reviews)
  Sceyt's APIs enable quick and seamless integration of in-app communication features into any web or mobile application. Our chat solutions support a wide range of functionalities beyond text messaging, including voice messages, file sharing, unlimited message storage, and more, catering to industries such as e-commerce, healthcare, e-learning, gaming, travel, and fintech. Sceyt's SDKs, APIs, and customizable UI Kits are designed for seamless integration and ease of use. Security is our priority. With encryption both in transit and at rest, along with SOC2 compliance, your data is fully protected. The solutions are built to scale with your business, accommodating growing user bases and evolving needs. With detailed, user-friendly documentation, setting up and integrating Sceyt’s communication tools is straightforward, allowing you to enhance your web and mobile application with a dynamic and versatile messaging experience.


  **Average Rating:** 5.0/5.0
  **Total Reviews:** 4

**User Satisfaction Scores:**

- **Integrations:** 9.2/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.3/10)
- **Rich Notifications:** 10.0/10 (Category avg: 8.7/10)
- **A/B Testing:** 9.2/10 (Category avg: 8.4/10)


**Seller Details:**

- **Seller:** [Sceyt](https://www.g2.com/sellers/sceyt)
- **Year Founded:** 2021
- **HQ Location:** Yerevan, AM
- **LinkedIn® Page:** https://www.linkedin.com/company/sceyt/ (7 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 75% Small-Business, 25% Mid-Market


#### Pros & Cons

**Pros:**

- Customer Support (3 reviews)
- Ease of Use (3 reviews)
- Implementation Ease (3 reviews)
- Chat Functionality (2 reviews)
- Easy Setup (2 reviews)

**Cons:**

- Poor Documentation (2 reviews)
- Chat Functionality Issues (1 reviews)
- Developer Dependency (1 reviews)
- Difficult Learning (1 reviews)
- Learning Curve (1 reviews)

### 9. [Altcraft](https://www.g2.com/products/altcraft/reviews)
  Altcraft Platform is an omnichannel Marketing Platform distributed as a private cloud or on-premise software. - On-premise deployment allows to customize the software to fit exact business needs. - Cloud offers an account with tariffs based on the number of customer profiles. FEATURES Digital customer profiles: - Full history of actions - Multiple resource subscriptions - Location & device information - CRM & SQL data integration - Customer profile 360 analytics Marketing automation: - Customer journey - A/B/n Testing Tools - Content personalization - Static & dynamic segmentation - Web & messaging events tracking - Transactional messaging - Easy, powerful drag-n-drop email builder& HTML editor Communications via all digital channels: - Messengers - SMS marketing - Rich Push constructor for Mobile and Web - Banners, social & custom channels - Email via built-in AKMTA sender - Popular SMS gateways integration - Forms for collecting information and conducting quizzes Real-time analytics: - Cohort analysis - Audience growth report - Interactive conversion funnels - Summary report for all channels - Pixel goals achievement - Email click tracking - LTV studies With Altcraft Platform your business will obtain total data security, conversion and customers’ lifetime value increase. Detailed analytics will help you organize effective planning while various automatization options will optimize your employees’ working process.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 3

**User Satisfaction Scores:**

- **Integrations:** 9.2/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.3/10)
- **Rich Notifications:** 8.3/10 (Category avg: 8.7/10)
- **A/B Testing:** 8.3/10 (Category avg: 8.4/10)


**Seller Details:**

- **Seller:** [Altcraft](https://www.g2.com/sellers/altcraft)
- **Year Founded:** 2015
- **HQ Location:** Ryazan, RU
- **Twitter:** @AltcraftLLC (44 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/altcraft/ (31 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 67% Enterprise, 33% Small-Business


### 10. [GoZen Notify](https://www.g2.com/products/gozen-notify/reviews)
  GoZen Notify is an AI-powered web push notification for increased customer engagement and retention. You can use this new-age marketing channel for: Product announcement New blog posts announcement Sending personalized messages Event and live broadcast alerts Location-based discounts alerts GoZen Notify has all the features to increase customer engagement and sales: Automation Android push notification Campaign management Smart delivery Real-time analytics UTM Notify is supported by all popular browsers, such as Chrome, Firefox, Edge, Brave, Opera, Yandex, and Samsung Internet. It seamlessly integrates with platforms, such as WooCommerce, WordPress, Wix, Shopify, and BigCommerce. Adapt a marketing channel that provides instant reach, real-time engagement, and boosted urgency.


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 2


**Seller Details:**

- **Seller:** [GoZen Technologies](https://www.g2.com/sellers/gozen-technologies)
- **Year Founded:** 2022
- **HQ Location:** Morris Plains, New Jersey
- **Twitter:** @GoZen_Tech (364 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/gozengrowth/ (48 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 100% Small-Business


### 11. [IBM Push Notifications](https://www.g2.com/products/ibm-push-notifications/reviews)
  Push Notifications service provides a unified push capability to send personalized and segmented real-time notifications to mobile and web applications


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 2

**User Satisfaction Scores:**

- **Integrations:** 10.0/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.3/10)
- **Rich Notifications:** 10.0/10 (Category avg: 8.7/10)
- **A/B Testing:** 10.0/10 (Category avg: 8.4/10)


**Seller Details:**

- **Seller:** [IBM](https://www.g2.com/sellers/ibm)
- **Year Founded:** 1911
- **HQ Location:** Armonk, NY
- **Twitter:** @IBM (709,023 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1009/ (324,553 employees on LinkedIn®)
- **Ownership:** SWX:IBM

**Reviewer Demographics:**
  - **Company Size:** 50% Enterprise, 50% Mid-Market


#### Pros & Cons

**Pros:**

- Helpful (1 reviews)
- Notifications (1 reviews)


### 12. [Notificare](https://www.g2.com/products/notificare/reviews)
  Notificare is a leading powerful Customer Engagement Platform that helps brands to (re)engage their audience, shed light on customer behavior, and increase conversions. One single tool, with channels App Push, Web Push, Email, SMS, and Mobile Wallet, to deliver the most engaging messages and interactions. Founded in 2012, Headquartered in Rotterdam, Netherlands. Notificare is ISO/IEC 27001:2013 certified. Proudly serving clients like Rituals, Hunkemöller, ICI Paris XL, Jumbo supermarkets and G-Star. Every superhero needs a sidekick. notificare.com


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 4

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.3/10)


**Seller Details:**

- **Seller:** [Notificare](https://www.g2.com/sellers/notificare)
- **Year Founded:** 2012
- **HQ Location:** Rotterdam, NL
- **Twitter:** @notificare (280 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/notificare-b-v- (9 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 60% Small-Business, 40% Mid-Market


### 13. [Ocamba](https://www.g2.com/products/ocamba/reviews)
  Ocamba is a complete customer engagement platform for businesses that want to boost conversions, capture leads, and engage visitors through smart on-site and off-site messaging. Core Products: \* Push Notifications: Web and mobile push to re-engage users even after they leave your site \* Engagement Modals: Customizable pop-ups for lead capture, promotions, exit-intent, announcements \* Tag Manager: Easy event tracking and integration management without developer dependency Key Features: Advanced segmentation, automation workflows, drag-and-drop reports with 100+ metrics, A/B testing, behavioral triggers, real-time analytics. Results: 90%+ open rates, cart abandonment reduced from 70% to under 30%, VIS Health churn 9% to 5%, EagleLabs 15% retention improvement, Royalada 88% engagement boost. Pricing: Free (250 profiles), Starter $19/mo, Growth $59/mo, Enterprise custom. 14-day trial. Categories: Push Notifications, Pop-Up Software, Tag Management, Customer Engagement, Lead Capture, WebsitePersonalization


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 3

**User Satisfaction Scores:**

- **Integrations:** 8.3/10 (Category avg: 8.6/10)
- **Rich Notifications:** 10.0/10 (Category avg: 8.7/10)
- **A/B Testing:** 8.3/10 (Category avg: 8.4/10)


**Seller Details:**

- **Seller:** [Ocamba](https://www.g2.com/sellers/ocamba)
- **HQ Location:** Cheyenne, US
- **Twitter:** @ocamba (9 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/ocamba (1 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 33% Mid-Market, 33% Small-Business


#### Pros & Cons

**Pros:**

- Analytics (1 reviews)
- Ease of Use (1 reviews)
- Easy Setup (1 reviews)
- Implementation Ease (1 reviews)
- Insights (1 reviews)


### 14. [Repro](https://www.g2.com/products/repro/reviews)
  Repro is a Customer Engagement Platform in Tokyo, Japan, on a mission to maximize communication between companies and their customers. Repro enables companies to create lasting customer relationships by sending the right content to the right person at the right time. This personalized communication is achieved through the platform's easy-to-use features, which include automated data tracking, AI analytics & segmentation, and cross-channel messaging.


  **Average Rating:** 3.3/5.0
  **Total Reviews:** 2

**User Satisfaction Scores:**

- **Integrations:** 10.0/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 6.7/10 (Category avg: 9.3/10)
- **Rich Notifications:** 8.3/10 (Category avg: 8.7/10)
- **A/B Testing:** 10.0/10 (Category avg: 8.4/10)


**Seller Details:**

- **Seller:** [Yusuke Hirata](https://www.g2.com/sellers/yusuke-hirata)
- **Year Founded:** 2014
- **HQ Location:** Tokyo, JP
- **Twitter:** @reproio (1,646 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/repro-inc-/ (95 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 33% Enterprise, 33% Mid-Market


### 15. [Stream](https://www.g2.com/products/stream-2024-08-01/reviews)
  Stream powers real-time communication experiences for billions of end users across multiple industries. Stream's Chat API and SDKs were developed to enable teams to quickly ship a full-featured, high-fidelity, in-app chat experience in days that typically take years to build in-house. We offer chat SDKs for Android, Angular, Compose, Flutter, iOS, React, React Native, Swift, SwiftUI, Unity, and Unreal that are fully customizable, scalable, performant, and provide robust security, full multi-tenancy support, and easily integrate with existing systems.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 52

**User Satisfaction Scores:**

- **Integrations:** 10.0/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.3/10)
- **Rich Notifications:** 10.0/10 (Category avg: 8.7/10)
- **A/B Testing:** 3.3/10 (Category avg: 8.4/10)


**Seller Details:**

- **Seller:** [Stream](https://www.g2.com/sellers/stream)
- **Year Founded:** 2015
- **HQ Location:** Boulder, US
- **Twitter:** @getstream_io (12,336 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/5338728 (328 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Software Engineer, CTO
  - **Top Industries:** Information Technology and Services, Computer Software
  - **Company Size:** 64% Small-Business, 23% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (6 reviews)
- Integrations (4 reviews)
- Simple (4 reviews)
- API Integration (3 reviews)
- API Quality (3 reviews)

**Cons:**

- Analytics Limitations (2 reviews)
- Cost Limitations (2 reviews)
- Difficult Setup (2 reviews)
- Expensive (2 reviews)
- Filtering Issues (2 reviews)

### 16. [Wooxy](https://www.g2.com/products/wooxy/reviews)
  Wooxy helps you grow faster by bringing all your marketing channels together in one easy-to-use platform. With a powerful AI Assistant, you can create, manage, and optimize campaigns across email, SMS, push, Telegram, and Viber — all from one place. Increase engagement and conversions with personalized messaging and smart customer journeys. Wooxy helps you retain customers, re-engage inactive users, and scale your marketing efforts without increasing workload. By simplifying complex processes and combining powerful tools, Wooxy saves time, reduces manual work, and helps you achieve better marketing results with less effort. Forget synchronization nightmares \* Customer Data Centralized and Actionable \* Behavioral Audience Segmentation Send only hyper-personalized messages \* Conditional Content \* Personalized Placeholders \* Dynamic 1-to-1 Content \* Personalization based on personal data and behavior Easily & customizable automations \* We have drag-and-drop builders for creating stunning templates and ready-to-use trigger scenarios for your \* Email, SMS, Push, Telegram \* Transactional messages \* Promotional campaigns \* Drip Campaigns \* 360 Automation Timely + targeted + personalized communication \* Behavior triggers \* Personalization & localization \* Delivery by time zone \* Custom tagging & segmentation \* Dynamic content \* AB & multivariate testing


  **Average Rating:** 5.0/5.0
  **Total Reviews:** 5

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.3/10)
- **Rich Notifications:** 10.0/10 (Category avg: 8.7/10)


**Seller Details:**

- **Seller:** [Wooxy](https://www.g2.com/sellers/wooxy)
- **Year Founded:** 2017
- **HQ Location:** Tallinn, EE
- **Twitter:** @wooxy_com (17 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/wooxy-app/ (21 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 60% Small-Business, 40% Mid-Market


#### Pros & Cons

**Pros:**

- Affordable (1 reviews)
- AI Technology (1 reviews)
- Automation AI (1 reviews)
- Customer Support (1 reviews)
- Easy Integration (1 reviews)


### 17. [AdOperator](https://www.g2.com/products/adoperator/reviews)
  AdOperator provides advertising services for affiliate marketers, ad agencies and direct advertisers to gain user activity, build new audiences and increase conversions across mobile and desktop devices. Our main ad inventory push notifications and native-in-feed (Coming soon!) advertising brings incredible conversions in verticals like health, coupons and e-commerce, betting, finance, mobile apps and utilities. Based on a self-serve DSP, AdOperator offers world wide traffic across various devices with deep targeting options and easy optimization system. At AdOperator our goal is to create and enhance technology for the next generation content to help marketers reach hundreds of millions engaged consumers across all channels and verticals. We are focused on user-centric forms of ads and traffic to accelerate customer acquisition without disrupting browsing experience and understand human behavior online. Check out AdOperator: Own Push Notification Traffic CPA Goal bid optimization CPC starting from $0.005 Premium Mainstream traffic! Wide targeting, All devices, All countries Simple registration and compliance Deep traffic quality control including Forensiq technology 10% referral program (lifetime) Reach out to us on Skype - live:sales\_85931 or contact us by email: support@adoperator.com Sign up here: https://adoperator.com/sign-up


  **Average Rating:** 5.0/5.0
  **Total Reviews:** 1

**User Satisfaction Scores:**

- **Integrations:** 10.0/10 (Category avg: 8.6/10)
- **Rich Notifications:** 10.0/10 (Category avg: 8.7/10)
- **A/B Testing:** 10.0/10 (Category avg: 8.4/10)


**Seller Details:**

- **Seller:** [AdOperator](https://www.g2.com/sellers/adoperator)
- **Year Founded:** 2017
- **HQ Location:** Limassol, CY
- **LinkedIn® Page:** https://www.linkedin.com/company/adoperator (22 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 100% Small-Business


### 18. [AutomateWoo](https://www.g2.com/products/automatewoo/reviews)
  AutomateWoo is a marketing automation solution for Woo commerce stores.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 4

**User Satisfaction Scores:**

- **Integrations:** 8.3/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.3/10)
- **Rich Notifications:** 8.3/10 (Category avg: 8.7/10)
- **A/B Testing:** 8.3/10 (Category avg: 8.4/10)


**Seller Details:**

- **Seller:** [AutomateWoo](https://www.g2.com/sellers/automatewoo)
- **HQ Location:** N/A
- **Twitter:** @AutomateWoo (221 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/automatewoo/about/ (2 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 75% Small-Business, 25% Mid-Market


### 19. [Boostools](https://www.g2.com/products/boostools/reviews)
  Boostools is the unique platfom to set the powerful on-site marketing campaigns to boost the convertion rate: -on-site messages -web-push notifications -nudge notifications Competitive Advantages of Boostools over the compatitives: -ONE platform with several marketing tools -ONE user-friendly interface -ONE universal code -ONE price for all three tools We offer a FREE Trial for 1 website to connect up to Custom Packages with individual prices for agencies who wish to connect more websites.


  **Average Rating:** 5.0/5.0
  **Total Reviews:** 1

**User Satisfaction Scores:**

- **Integrations:** 10.0/10 (Category avg: 8.6/10)
- **Rich Notifications:** 10.0/10 (Category avg: 8.7/10)


**Seller Details:**

- **Seller:** [Boostools](https://www.g2.com/sellers/boostools)
- **Year Founded:** 2018
- **HQ Location:** Miami, US
- **LinkedIn® Page:** http://www.linkedin.com/company/boostools (2 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 100% Small-Business


### 20. [Bubbl](https://www.g2.com/products/bubbl/reviews)
  Bubbl lets you send push notifications to your app users the moment they arrive at, or leave, a specific location. Draw a boundary around a store, a venue, or an airport, and when someone crosses it, your message fires automatically. It plugs into any existing iOS or Android app in about 30 minutes, with no rebuild required. Set up geo marketing campaigns from a single dashboard, without needing to open a ticket. We work with brands in retail, events, travel and hospitality. Anywhere the right message at the right moment makes a difference.


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 5


**Seller Details:**

- **Seller:** [Bubbl](https://www.g2.com/sellers/bubbl)
- **Year Founded:** 2015
- **HQ Location:** London, GB
- **Twitter:** @Bubbl (436 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/bubbl-ltd (6 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 67% Small-Business, 33% Mid-Market


### 21. [Connectly.ai](https://www.g2.com/products/connectly-inc-connectly-ai/reviews)
  Connectly allows businesses to easily create and send automated, interactive, and personalized marketing campaigns through WhatsApp at scale. This promotes a 2-way conversation (unlike SMS & e-mail), where prospects and customers can choose their buying journey, increasing engagement alongside conversions. Connectly also centralizes customer communications in a unified inbox - across WhatsApp, SMS, Facebook Messenger, and Instagram – enabling companies to segment their audience and make data-driven decisions based on its smart reporting.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 16

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.3/10)


**Seller Details:**

- **Seller:** [Connectly](https://www.g2.com/sellers/connectly)
- **Year Founded:** 2020
- **HQ Location:** San Francisco, California
- **Twitter:** @ConnectlyAI (114 Twitter followers)
- **LinkedIn® Page:** http://www.linkedin.com/company/connectly-ai (58 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 41% Mid-Market, 35% Small-Business


#### Pros & Cons

**Pros:**

- Ease of Use (3 reviews)
- Helpful (3 reviews)
- Customer Engagement (2 reviews)
- Customer Support (2 reviews)
- Intuitive (2 reviews)

**Cons:**

- Data Management (1 reviews)
- Export Issues (1 reviews)
- Inadequate Reporting (1 reviews)
- Inefficient Reporting (1 reviews)
- Poor Reporting (1 reviews)

### 22. [emBlue](https://www.g2.com/products/emblue/reviews)
  All Your Channels In One Location Manage conversations with your customers through Email, SMS, Push Notifications, Pop-Ups Banners, and Net Promoter Score. Design, implement and measure without leaving the platform


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 11

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.3/10)


**Seller Details:**

- **Seller:** [emBlue](https://www.g2.com/sellers/emblue)
- **Year Founded:** 1998
- **HQ Location:** Denver, US
- **Twitter:** @emBlueLatam (2,668 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/zenman-productions (10 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 45% Small-Business, 27% Mid-Market


### 23. [Feedify](https://www.g2.com/products/feedify/reviews)
  Feedify provide a lean dashboard from where customer engagement tools can be managed with automation. Feedify allows to create notifications, pops, surveys, feedback tools (pre and post sales) which can be narrowed via geo location, browser, device, country, time zone etc.


  **Average Rating:** 5.0/5.0
  **Total Reviews:** 1

**User Satisfaction Scores:**

- **Integrations:** 8.3/10 (Category avg: 8.6/10)
- **Rich Notifications:** 8.3/10 (Category avg: 8.7/10)
- **A/B Testing:** 5.0/10 (Category avg: 8.4/10)


**Seller Details:**

- **Seller:** [Feedify](https://www.g2.com/sellers/feedify)
- **Year Founded:** 2016
- **HQ Location:** Indore, IN
- **LinkedIn® Page:** https://www.linkedin.com/company/10674690 (6 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 100% Small-Business


### 24. [FirePush](https://www.g2.com/products/firepush/reviews)
  Fully automated web push notifications designed to increase your sales


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 1


**Seller Details:**

- **Seller:** [FirePush](https://www.g2.com/sellers/firepush)
- **Year Founded:** 2016
- **HQ Location:** Poole, GB
- **Twitter:** @browserpush (273 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/firepushltd/ (7 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 100% Small-Business


### 25. [Fyno](https://www.g2.com/products/fyno/reviews)
  Fyno is a modern communication infrastructure for product and engineering teams. It's like Zapier, but for 📨 communications. Fyno comes comes with a rich no-code orchestration layer to: - Access and manage multiple channel and vendor APIs; - Manage multi-channel templates - Build complex workflows - Get consolidated communication analytics, and - A robust observability and monitoring layer. It also comes with a universal API gateway to connect with any tool in your tech stack & build automated communication pipelines. With a security first approach 🔐, Fyno offers with enterprise-grade features like: - Role based access controls - Approval flows, - Multi-tenancy, - Dedicated test and live environments, - Gold standard encryption and hashing systems, - Flexible data purging policies and - Proactive alerting mechanuism. We've delivered the following key metrics for our customers: - 100% deliverability of critical messages - 90% savings in engineering and analyst efforts - At least a 30% savings in communication costs and more!


  **Average Rating:** 4.9/5.0
  **Total Reviews:** 23

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.3/10)


**Seller Details:**

- **Seller:** [Fyno](https://www.g2.com/sellers/fyno)
- **Year Founded:** 2022
- **HQ Location:** Bangalore, Karnataka
- **Twitter:** @FynoHq (29 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/fyno-io (27 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Financial Services
  - **Company Size:** 39% Mid-Market, 30% Enterprise


#### Pros & Cons

**Pros:**

- Customer Support (4 reviews)
- Ease of Use (4 reviews)
- Easy Integrations (4 reviews)
- Integrations (4 reviews)
- Notifications (4 reviews)

**Cons:**

- Developer Dependency (1 reviews)
- Limited Customization (1 reviews)
- Missing Features (1 reviews)
- Outdated Design (1 reviews)
- Poor Interface Design (1 reviews)



## Parent Category

[Marketing Software](https://www.g2.com/categories/marketing)



## Related Categories

- [Marketing Automation Software](https://www.g2.com/categories/marketing-automation)
- [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing)
- [SMS Marketing Software](https://www.g2.com/categories/sms-marketing)



---

## Buyer Guide

### What You Should Know About Push Notification Software

### What is Push Notification Software?

Push notifications are messages sent directly to a user’s mobile device, computer, or web browser. There are a variety of ways for companies to communicate with their customers through push notifications. Most people are familiar with the push notifications they receive from apps on their mobile phones that alert them when they receive a new email or engagement on a social media post. Businesses with their own mobile apps use push notification software to create and schedule messages as well as analyze the performance of these messages. App push notifications are delivered to a user’s device regardless of what the user is doing.

There is a second type of push notification known as web push notifications. These differ from mobile app push notifications in a few ways. First, web push notifications work within web browsers instead of applications. Users do not need to download and install an app to receive the notifications. Second, because they work on browsers, web push notifications can be delivered to all devices, including laptops, mobile phones, and tablets. Web push messages typically appear in the right-hand corner of the browser or in a notification center, depending on the user’s device and browser.

For a user to receive a web push notification, they must first opt in. Once a user subscribes, they will receive push notifications as long as they have a browser running—even when they are not actually on the site.

Marketing teams use push notifications to grow, engage, and retain their subscriber base. Push notifications can be used to deliver marketing messages about new content, products, events, or promotions, as well as informational messages like traffic or weather alerts, flight changes, breaking news, and more.

Key Benefits of Push Notification Software

- Send messages to customers even when they aren’t using your app or website
- Reengage customers who haven’t visited your app or website recently
- Personalize messages and target users based on their location or previous behavior
- Analyze the performance of push notification campaigns

### Why Use Push Notification Software?

**User engagement —** Push notifications are highly valued for their ability to reengage customers. These tools are designed to reach lapsed customers and bring them back to a company’s website or app. Unlike emails or social media messages, users receive these notifications in real time, which can help improve conversion rates.

**Targeted messages —** Push notifications can be used to target users with personalized messages based on the user’s previous behavior. For example, a marketer may send a discount alert to a group of customers who have viewed a particular product that has dropped in price. Notifications can also be used to target and reengage users who haven’t visited the website recently.

**Easy to implement —** While it is possible for a company to build their own push notification service, the platform’s development would require a significant amount of time and resources. Push notification software makes it easy for non-developers to implement these tools and align them with a broader digital marketing strategy.

**No app required —** Before the development of web push technology, a company would need to build a mobile app to deliver push notifications. However, developing and maintaining a mobile application is cost-prohibitive for many companies. Web push notification software allows businesses to harness the power of this notification service without the costly investment of a mobile application. Web push notifications also have the added benefit of delivering alerts directly to a user’s browser on any device, including desktops.

**Data privacy —** An additional benefit of web push notifications is that no personally identifiable information (PII) is required to opt in, so anonymous visitors who don’t wish to give away their email address or phone number are more likely to become subscribers. This makes web push notifications a useful tool for marketers seeking to combat data privacy concerns.

### Who Uses Push Notification Software?

Businesses use push notification software to build and engage their online or mobile audiences. Since these messages can easily be customized to suit a company’s specific industry and marketing goals, push notifications are considered an efficient and flexible tool for converting customers, boosting traffic, and increasing sales.

**B2C marketing —** Business-to-consumer (B2C) marketers primarily use push notification software to improve customer engagement and conversion rates. Push notifications can be used to create an ongoing channel of communication with customers in order to increase repeat traffic, encourage purchases, and engage users at the top and middle of the marketing funnel.

**E-commerce —** E-commerce companies use push notifications to send customers sales alerts, reminders, and incentives. If a user has abandoned their shopping cart, a push notification can be delivered to draw the user back to the app or website to complete their purchase. E-commerce sites can also use push notifications to send their customers order confirmations, shipping updates, and limited-time special offers.

**Digital publishers —** Publishers of digital content such as news sites, blogs, and online magazines use push notifications to alert their subscribers when new content is available. Push notifications allow publishers to build their audience, boost traffic, and deliver important or breaking news directly to their followers’ devices.

**Travel and hospitality —** Companies in the travel and hospitality industry can use push notifications to send their subscribers deal alerts, booking reminders, flight updates, travel tips, and more. Push notifications help these businesses improve their conversion rates and boost customer satisfaction.

### Kinds of Push Notification Software

There are two kinds of push notifications: messages sent through an application on a user’s desktop or mobile phone, and notifications delivered through a user’s web browser.

[**App push notifications**](https://www.g2.com/categories/push-notification/f/app-push-notification) **—** App push notifications are the messages users receive from apps on their computers or mobile devices, although mobile app push notifications are more commonly used. On iOS, users must grant permission for an app to send them push notifications. On other mobile operating systems such as Android, users are automatically opted in to receive push notifications.

App push notifications support rich media and interactivity, which means companies can include content such as animated gifs, videos, and audio in their messages. Messages are delivered to a user’s device whether or not the customer is using it. Unread messages will appear on the user’s lock screen or in a notification center, increasing the likelihood the user will engage with the notification.

[**Web push notifications**](https://www.g2.com/categories/push-notification/f/web-push-notification) **—** Web push notifications are messages sent directly to a user via their desktop or mobile web browser. Users do not have to download a special app to receive these notifications. Instead, they are prompted to opt in when they visit a company’s website. Web push notifications will be delivered to the user’s browser even if they do not have the company’s website open. These kinds of push notifications are ideal for companies that don’t need a mobile app or do not have the resources to develop one.

### Push Notification Software Features

Push notification solutions provide different combinations of features at varying price points. When selecting push notification software, you should consider which features will most benefit your business and marketing goals.

**Personalization —** Marketing messages are more effective when they’re tailored to specific users. Personalization features allow marketers to send customers push notifications about products, sales, or content that will interest them most.

**Scheduling —** Scheduling enables marketers to create a push notification and schedule it to be delivered at a later date. This feature can be used to schedule multiple or recurring notifications so you do not have to be present to send the messages in real time.

**Segmentation —** The segmentation feature provided by push notification software enables marketers to segment their audience based on certain criteria, such as device type, location, time zone, site actions, and subscription date. With segmentation, companies can develop targeted marketing campaigns and increase click-through rates by delivering the most relevant messages to subscribers.

**A/B testing —** A/B testing allows marketers to test different push notifications and determine which message was the most effective. Variables that can be tested include the notification title, the content of the message, emojis, images, and the call to action.

**Analytics —** Analytics features provide marketers with the ability to measure and analyze the performance of their push notification campaigns. Analytics and reporting tools can track metrics such as opt-in rates, delivery rates, click-through rates, and conversion rates.

**Browser support —** As of 2019, Chrome, Firefox, Opera, and Safari web browsers all support web push notifications. Most web push notification software should support these browsers. However, buyers should confirm browser support before purchasing a product for web push notifications.

### Potential Issues with Push Notification Software

**Oversending —** Because push notifications are so quick and easy to send, some companies may overdo it by sending too many messages. However, push notifications work best when they are used in moderation. Users who are annoyed by multiple push notifications every day will inevitably opt out of the service or even uninstall the app altogether. To maintain high opt-in rates, businesses should make sure they are only sending relevant and timely messages that provide real value to their customers.

**Opt-in rates —** For app push notifications on iOS and for web push notifications, users must opt in to receive messages. Some companies use a generic request for permission, which can discourage users who don’t understand the request or do not immediately see the value in subscribing to a business’ push notifications. To avoid this drawback, companies can use messaging that explains what push notifications are and what kinds of benefits they will provide the user.

**Rich media —** Although some app push notifications support rich media like videos, animated gifs, and audio, web push notifications do not yet support this interactive content. Web push notifications can display icons, large images, and badges, although the level of support varies depending on the user’s device and browser. As web push gains popularity, however, browsers may expand support for rich media.

### Software and Services Related to Push Notification Software

[**Mobile marketing software**](https://www.g2.com/categories/mobile-marketing) **—** Mobile marketing software enables companies to plan, implement, and control diverse marketing campaigns that target smartphones, tablets, and other mobile devices within mobile web browsers, mobile applications, or mobile advertising. Most mobile marketing solutions offer app push notifications as a feature, and some also provide web push notification tools.

[**Proactive notification software**](https://www.g2.com/categories/proactive-notification) **—** Proactive notification software helps companies inform customers about upcoming activities or actions, such as deadlines, payments, product updates, promotions, or suspicious account activity. Proactive notification software can also be used to alert companies of customer events in order to optimize customer service and increase sales.

[**SMS marketing software**](https://www.g2.com/categories/sms-marketing) **—** SMS marketing is another method for targeting customers through mobile devices. SMS marketing software enables companies to engage their subscribers via SMS (short message service). With these tools, marketers can implement digital advertising promotions, polls, surveys, and coupons. Service-based businesses can also use SMS marketing to send appointment reminders or reengage past customers.