- Salesforce Marketing Cloud Engagement is a platform designed for personalized, data-driven customer engagement across multiple channels, including email, SMS, WhatsApp, and journeys from a single platform.
- Reviewers appreciate the platform's ability to create highly personalized campaigns using customer data, its seamless integration with Salesforce CRM, and its robust automation features.
- Users mentioned that the platform has a high cost, steep learning curve, and heavy dependence on technical expertise for customization and integrations, and some found the user interface to be complex and not always intuitive.
