# Recommended loyalty app for increasing customer loyalty

Looking at data on the customer loyalty software category page, Smile.io, Yotpo, and LoyaltyLion seem to be the top recommended apps for businesses focused on increasing their customer loyalty. See below for my top software list.

  1. Smile.io – is a points-based loyalty program designed for ecommerce brands. It allows businesses to offer rewards for purchases, referrals, and social shares. With customizable branding and seamless integrations with major ecommerce platforms, it helps drive customer engagement and repeat business.
  2. Yotpo Loyalty & Referrals – is an advanced customer loyalty solution that includes points, tiers, and referral rewards. It integrates with SMS, email, and reviews, allowing brands to create highly personalized reward experiences that foster long-term customer relationships.
  3. LoyaltyLion – is a data-driven loyalty platform built for scaling ecommerce brands. It provides customizable loyalty programs, A/B testing, and powerful segmentation tools to help merchants drive higher purchase frequency and customer lifetime value.
  4. Talon.One – is a promotion engine that supports loyalty programs, coupons, discounts, and referral campaigns. It offers advanced targeting rules, ensuring businesses can tailor incentives to specific customer segments.
  5. Zinrelo – is a modern-day loyalty rewards platform that combines traditional loyalty programs with data science. It helps brands maximize repeat sales with personalized rewards and omnichannel support.
  6. Salesforce Loyalty Management – is a powerful loyalty solution built on the Salesforce platform. It enables brands to build customized loyalty programs for B2B and B2C audiences, integrate with existing customer data, and deliver personalized rewards and offers across channels.
  7. TapMango – is a customer engagement platform designed for retail and restaurants. It combines digital punch cards, branded apps, SMS/email marketing, and in-store tools to create a full-featured loyalty solution.
  8. Fivestars – is a loyalty and marketing platform tailored for local businesses. It automates promotions based on customer behavior and provides tools to bring customers back through personalized campaigns.
  9. Kangaroo Rewards – is an all-in-one loyalty marketing platform for small to mid-sized businesses. It offers real-time rewards, branded mobile apps, and POS integrations to keep customers engaged and coming back.
  10. Tango – is a reward and incentives platform that helps companies drive engagement by offering digital gift cards as part of their loyalty or employee programs.

What do you think? Based on your experiences, are there other platforms I should be looking into? I’d love to hear what the G2 community thinks are the most effective tools for building customer loyalty. Thanks!

##### Post Metadata - Posted at: 10 months ago - Author title: Industry Analyst - Net upvotes: 1 ## Comments ### Comment 1 <p>Do you want to read more in detail about 5 of the products or a shorter list? G2 does have an article that goes into more details about 5 of the products, https://learn.g2.com/best-customer-loyalty-software.</p> ##### Comment Metadata - Posted at: 10 months ago - Author title: Industry Analyst ## Related discussions - [How well does Trello scale into a larger team?](https://www.g2.com/discussions/1-how-well-does-trello-scale-into-a-larger-team) - Posted at: about 13 years ago - Comments: 6 - [Can we please add a new section](https://www.g2.com/discussions/2-can-we-please-add-a-new-section) - Posted at: about 13 years ago - Comments: 0 - [Quantifiable benefits from implementing your CRM](https://www.g2.com/discussions/quantifiable-benefits-from-implementing-your-crm) - Posted at: about 13 years ago - Comments: 4