Audience Studio

4.1
(23)

Audience Studio captures and activates your data to strengthen consumer relationships across every touchpoint with a powerful data management platform.

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Audience Studio Reviews

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Showing 23 Audience Studio reviews
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Brittany E.
Validated Reviewer
Review Source
content

"So much customization!"

What do you like best?

I like how intricately it is designed so that you can build out pretty much whatever your business needs. There are so many great tools for reporting, analytics, data management, process tracking, sales orders, etc. It is also easy to use and has a clean interface.

What do you dislike?

I don't have any complaints about it, only the way that our company would restrict how certain fields were created. There's a separate special position for the person who creates all of our forms and reports within SF, maintains data integrity, improves process efficiency, etc.

Recommendations to others considering the product:

Make sure you have someone who is advanced and trained in SF or you will be missing out on a lot of its features and may not really know how to build out what your company needs.

What problems are you solving with the product? What benefits have you realized?

Process flow, data management, etc. It is very flexible and the data can be easily exported, manipulated, filtered, etc. to anything you want to show. It also helps with sales forecasting and reporting.

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Anton K.
Validated Reviewer
Verified Current User
Review Source
content

"Personalized communications with Salesforce DMP"

What do you like best?

- identity management capabilities,

- data integration capabilities (esp. Data Studio)

- CRM on-boardingntegration capability

- analytics (segmentation, path-to-conversion)

- clean and intuitive User Interface

- straightforward set-up

What do you dislike?

- No outbound API

- Analytics applications in a standard package are limited

- Custom analytics applications cannot be deployed on a platform

What problems are you solving with the product? What benefits have you realized?

- Activation of deterministic segments (CRM, frequent-shopper)

- Using Audience Modelling to identify brand switchers

- Profiling consumer behavior to inform creative and media strategy

What Data Management Platform (DMP) solution do you use?

Thanks for letting us know!
Josh H.
Validated Reviewer
Verified Current User
Review Source
content

"easy to use and combine with Groove"

What do you like best?

I like how we use it as a team in the office. It is easy to organize our leads and track our calls.

What do you dislike?

Some times there are issues with loading times.

What problems are you solving with the product? What benefits have you realized?

Simple to organize and prospect using salesforce and keep track of my calendar.

UE
User in Environmental Services
Validated Reviewer
Verified Current User
Review Source
content

"Great Platform"

What do you like best?

I like the ability to capture all of data. I am able to reach customers in areas where they are location and business wise while also being remote myself at times.

What do you dislike?

Not much that i do not like.I think it is a great program.

Recommendations to others considering the product:

Look into the benefits as it is a product that will assist in several different aspects of the business.

What problems are you solving with the product? What benefits have you realized?

We use it for noting accounts and reaching out internally. It also benefits our technician in dispatching/ lightning.

UP
User in Publishing
Validated Reviewer
Verified Current User
Review Source
content

"Novice User"

What do you like best?

It's fairly intuitive to use, especially after the redesign of the new Konsole. I like the search on attributes when building a segment, although I do wish it was a bit more forgiving and exact words were not needed. Building a segment is pretty easy and the option for grouping is vital.

What do you dislike?

When building segments, it would be better if the left hand portion of the tool scrolled down we move through the attributes vs. users needing to click at a lower placed attribute and then having to scroll up to see if it's got the relevant data elements.

It does no hold the sort I like from session to session.

The coloring and highlighting don't have enough contrast.

Recommendations to others considering the product:

Be sure to have a segment building strategy in place within your organization. Krux does allow for pretty good organization; teams just need to have a strategy. This will be of critical assistance once the number of segments starts getting into the 100's.

What problems are you solving with the product? What benefits have you realized?

Being able to build very pinpointed audience segments is a key benefit for our business purposes and also being able to integrate our first party offline data.

UM
User in Marketing and Advertising
Validated Reviewer
Review Source
content

"Its probably the best for what is doe! "

What do you like best?

Salesforce is a huge product with tons of ways to help your business! And so many products interacting with Salesforce it is an incredible tool.

What do you dislike?

You might miss the forest of productivity for the trees of cool products. With a lot of ways to use it, you can quickly find yourself trying to learning and make products work that may not be a good fit and loose productive

Recommendations to others considering the product:

You already know you should, at the very least, look into salesforce. It is a great product with a lot of great uses.

What problems are you solving with the product? What benefits have you realized?

We used salesforce to track all contacts and leads from our accounts and assign them to various sales leaders, customer service teams, and trainers.

U
User
Validated Reviewer
Verified Current User
Review Source
content

"Great for dashboards and reports! "

What do you like best?

While report pull set-up can be exhausting because the options are extensive, data reporting with Salesforce is also one of the biggest draws. You can pull a report on almost anything you can think of.

What do you dislike?

The system can be a bit buggy. Information is sometimes lost, especially when there are updates.

What problems are you solving with the product? What benefits have you realized?

We use Salesforce as an Applicant Tracking System. It's primarily used for producing offers and data reports.

UF
User in Financial Services
Validated Reviewer
Verified Current User
Review Source
content

"Salesforce"

What do you like best?

The platform allows you to track progress with clients in your pipeline in % increments and with useful brief comments.

What do you dislike?

The search feature isn’t the greatest- overall the user interface can use an upgrade.

Recommendations to others considering the product:

Be sure to update pipeline regularly so data remains accurate.

What problems are you solving with the product? What benefits have you realized?

Allows me to track customers and deals in progress. I have benefited from staying organized and being able to forecast income for the year.

U
User
Validated Reviewer
Verified Current User
Review Source
content

"Robust system, easy to use once learned"

What do you like best?

I love how it tracks everything and easily allows you to create reports with the data entered.

What do you dislike?

The data entered seems repetitive. Creating the groups can be confusing but once you get it, it is easy

Recommendations to others considering the product:

Don't give up! Keep playing in the system daily and you will understand it more

What problems are you solving with the product? What benefits have you realized?

We are rolling out in stages for our business. When problems are encountered, they get fixed before the next roll out

AE
Administrator in Entertainment
Validated Reviewer
Verified Current User
Review Source
content

"Good Independent DMP Product"

What do you like best?

The Krux platform emphasizes data protection, organization, and learning. There is no pressure to use an associated DSP.

What do you dislike?

The dashboard not great but getting better. As the company has grown, the support for smaller customers has suffered.

Recommendations to others considering the product:

I would review your main objectives for using a DMP. Krux is geared toward multi-platform customers that need to join disparate data.

What problems are you solving with the product? What benefits have you realized?

We have unique first party data that we use for targeting. Krux helps us to use that data across networks in a safe way.

UV
User in Venture Capital & Private Equity
Validated Reviewer
Verified Current User
Review Source
content

"Saleforce"

What do you like best?

The options are endless with saleforce. There are many different ways of setting up clients.

What do you dislike?

There are so many options it’s may be confusing as to what saleforce can do.

What problems are you solving with the product? What benefits have you realized?

Keeping track of contacts versus accounts and details within the accounts enables me to keep track of any kind of information on clients.

UI
User in Individual & Family Services
Validated Reviewer
Verified Current User
Review Source
content

"Lots of Features"

What do you like best?

Pretty easy to put in memberships and look things up.

What do you dislike?

Pulling reports is a pain, and finding exactly what you want can be difficult.

Recommendations to others considering the product:

A pretty solid database.

What problems are you solving with the product? What benefits have you realized?

It's been a lot easier to track registrations and troop information

UH
User in Higher Education
Validated Reviewer
Review Source
content

"Krux is great"

What do you like best?

I like how easy it is for me to use the data that Kruz has gathered for our marketing purposes. We are able to get even more detailed information about our subscribers than we ever have before. Krux allows us to really hone in on our subscribers and target certain groups specifically.

What do you dislike?

Honestly, I'm a huge fan and I can't think of anything specific that I don't like about Krux.

What problems are you solving with the product? What benefits have you realized?

We are able to target our marketing a lot more because of Krux. This is important because our subscribers vary in age and gender, and we are working very hard to hit the younger demographic.

UP
User in Publishing
Validated Reviewer
Review Source
content

"Audience Targeting Team"

What do you like best?

After training, the tool is fairly simple to use and navigate. There are many options for complex segment building and reporting.

What do you dislike?

There are some parts of the tool that could be a little more user friendly. For instance, when building a segment the side navigation scrolls with the middle interface, and if they were separate there would be less scrolling back and forth. Also, the search function in segment building does not work well.

What problems are you solving with the product? What benefits have you realized?

We provide audience targeting recommendations for our clients to use on our O&O sites. The benefit of Krux is our DMP to enable us to house the data, analyze and create segments for targeting.

UM
User in Marketing and Advertising
Validated Reviewer
Review Source
content

"The power of Krux is segmentation "

What do you like best?

1. The power to segment and activate 100% of first-party data in real time.

2. Having a tag management solution as part of the DMP package

What do you dislike?

Krux does not include 3rd party data products while BlueKai and Lotame, for example, offer unique 3rd party data products.

Recommendations to others considering the product:

If you are not happy with your current DMP segmentation, consider switching to Krux.

What problems are you solving with the product? What benefits have you realized?

Since we partner with eCommerce sites, we are interested in building precise data-driven audience segments based on first-party behavioral data. Krux helped improve ROAS for multiple advertisers.

UB
User in Broadcast Media
Validated Reviewer
Review Source
content

"Innovative technology, easy interface with great customer support, ideal for a news publisher"

What do you like best?

The company seems to invest a lot in innovation and this is a very good point when you compare DMPs which more or less all offer similar core services. However, Krux has great support and they answer all the questions and also an easy user interface which means a lot if you are going to have several internal users or you have to help sales teams to sell more. In this sense the product seemed to be built specifically for publishers (maybe news publishers?) which is evident when you navigate through their systems.

What do you dislike?

The implementation probably has taken a bit too long but not sure how long the other competitors usually take for the tags and ad server implementation.

What problems are you solving with the product? What benefits have you realized?

With Krux you can easily extend your audience and also have a very sophisticated segmentation of your audience. It increase the sell-through across all properties and territories.

Chi L.
Validated Reviewer
Review Source
content

"Krux as a DMP"

What do you like best?

Krux is not only easy to use but the team is extremely responsive when responding to inquiries.

What do you dislike?

Automated revenue breakdown by advertiser / agency would be nice.

Recommendations to others considering the product:

The Trade Desk as a DSP

What problems are you solving with the product? What benefits have you realized?

Faster and more efficient campaigns utilizing Krux

Harvey M S.
Validated Reviewer
Review Source
content

"Worked with Krux Data on targeting"

What do you like best?

Helpful team of customer service, updated with new features.

What do you dislike?

Responsiveness to new projects, sometimes took time to work through. Need more resources for custom projects.

What problems are you solving with the product? What benefits have you realized?

Data management and continuation of targeting opportunities to maximize ROI.

AM
Agency in Marketing and Advertising
Validated Reviewer
Verified Current User
Review Source
content

"Krux , good product"

What do you like best?

Ability to match data and audiences to campaigns .

What do you dislike?

I do not like having an additional tool to run in and another UI to learn.

Recommendations to others considering the product:

Require support team for learning tool.

What problems are you solving with the product? What benefits have you realized?

targeting first and third party data

C
Consultant
Validated Reviewer
Review Source
content

"Good Product"

What do you like best?

I used this product for 90 days and thought the insights/business intelligence was outstanding. I had more knowledge as to how users were using the site and could easily identify bots as well as any spyware/tracking pixels that were taking user data without permission. aside from the price point I would recommend - I though the tool was worth the investment for the BI provided from 1 source. Easy to use interface and report generation.

What do you dislike?

The price point. It is an expensive too.

What problems are you solving with the product? What benefits have you realized?

Data leakage. That many of our advertisers were re-targeting our users and dropping multiple cookies to re-target them at a cheaper rate through multiple 3rd parties

UF
User in Financial Services
Validated Reviewer
Review Source
content

"Not bad"

What do you like best?

It's nice to keep customers' record including their information and communication history.

What do you dislike?

For some reason, our VIP customer information cannot directly loaded using our platform called Jade.

What problems are you solving with the product? What benefits have you realized?

I don't know.

I
Industry Analyst / Tech Writer
Validated Reviewer
Review Source
content

"REVIEW"

What do you like best?

I love that it helps establish consumer engagement and help guide us to better results.

What do you dislike?

Sometimes the tools are not user friendly.

What problems are you solving with the product? What benefits have you realized?

We're using digital insights to determine the direction of our content.

U
User
Validated Reviewer
Review Source
content

"The product review"

What do you like best?

The system is very useful for sales data.

What do you dislike?

There were not any dislikes using the product.

What problems are you solving with the product? What benefits have you realized?

Using sales data.

Kate from G2

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* We monitor all Audience Studio reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. Validated reviews require the user to submit a screenshot of the product containing their user ID, in order to verify a user is an actual user of the product.