Maestra Reviews & Product Details

Any platform features are overshadowed by communication with people. First of all, of course, I want to mention our competent and attentive manager Rinat, who will always analyze any case, from complex integration to a simple filter in segments.

Next, I will talk about interacting with the platform. I would most like to mention working with the database and segments - it's always an interesting puzzle where you can use filters to put together a custom set of contacts for the campaign you need.

Working with mailings via channels - SMS, email, WA - is generally intuitive, pleasantly interactive, and rest assured, the constant changes in the interface will keep you from getting bored :) Review collected by and hosted on G2.com.

I think this is the case on any platform, but unexpected bugs do occur, especially when working with complex settings in segment filters. I would like to see this fixed some day. Review collected by and hosted on G2.com.

We have had a great experience in our first 5 months with maestra. We use it as our ESP, as well as using it for our site personalization and upsells, and promotional messaging (like countdown, progress bars, etc).

In our 5 months on the platform it's been exactly as promised, if not better. In the first couple months we got through the initial hiccups of switching ESPs, which the maestra team helped to minimize. Since then our Customer Success Lead, Julia, has helped us to build out new and smarter automations and site personalizations. We meet weekly and she helps us through absolutely everything, whether it's strategic planning, suggestions on email content, ideas for site experience, and even implementation. I've never gotten this type of service from a platform. She's instantly become a valuable partner. It's bonkers how easy she makes everything. When we have tech needs we can get in touch with their tech team directly via Slack. They respond immediately, and have even been willing to work on the platform and integrations in response to our requests.

We first found maestra while researching bundling/upselling/site personalization. We were impressed enough by their features and service model that we decided to take the big step of migrating to maestra as our ESP. I'm glad we did. Having a centralized customer data platform driving our email, site personalization and soon loyalty, is huge for us. And having access to the excellent service and partnership we get from our Customer Success Manager means that we're actually making good use of the platform and all its features. Review collected by and hosted on G2.com.

Since they're not as big as Klaviyo or other ESPs, they don't have all the out-of-the-box integrations you might want. Maestra has been very willing to work with other apps APIs to integrate as needed, but sometimes you need to pay more to an app in order to get API access. The impact of this depends on how much volume your store does, and what parts of your stack you want to have Maestra cover. Review collected by and hosted on G2.com.

I appreciate Maestra's capabilities as a robust database, which let us communicate across channels and brands with cohesive backend data. It's user-friendly, and the team support is really helpful — we can achieve anything we want. I like that we have support from someone who knows how to work the platform, helping us achieve intricate plans easily. I love how simple it is to create campaigns and go live. The platform's simplicity makes it easy for anyone on my team to build a campaign, allowing us to easily pivot and drive revenue. The initial setup was also very easy. Review collected by and hosted on G2.com.

There are some bugs or niche things that sometimes make our campaigns not work, but they're always solved quickly. Review collected by and hosted on G2.com.

I really appreciate the white-glove service that Maestra offers. It saves us a ton of time and allows us to be as involved as we need to be. I also like that the platform is extremely customizable, covering several aspects like email, SMS, on-site personalization, CDP, marketing automation, and loyalty schemes, all in one. This helps me avoid feeling locked into a single way of doing things like I might with a larger company. The initial setup was easy since they took care of all of it, which was a big help for our small marketing team. Review collected by and hosted on G2.com.

I'd say the UI could be better - it's fine for me, but can be overly technical at points. Sometimes you want the customer's data displayed clearly and it's not always obvious where to look. Review collected by and hosted on G2.com.

I love Maestra's advanced segmentation block, which allows me to create all possible segments and calculate 'history segments' for a deeper analysis by checking segment sizes post factum. The support is also a highlight for me as the manager genuinely understands my questions and provides solutions beyond just linking to documentation, always addressing my issues in a supportive and friendly manner. Maestra integrates seamlessly with different client sources and manages all typical functions like segmentation, email creation, and analytics smoothly. The setup was smooth and easy, with some assistance from the IT team. I've used Maestra for years and I'm very happy with its performance. I can highly recommend Maestra to my CRM colleagues across Europe. Review collected by and hosted on G2.com.

Minor improvement I would love to see: opportunity to choose X% of the audience right on the email creation page. Review collected by and hosted on G2.com.

Working with Maestra has been a game-changer for our team, particularly in managing complex segmentations and email campaigns. The system’s robust segmentation capabilities have completely removed the headache of setting up precise segments based on multiple activity parameters across our emails and website. It has simplified our workflow tremendously.

A huge highlight has been the support team that has guided us through the integration process and continues to assist with any setup challenges. It genuinely feels like our account managers are part of our team — they are as dedicated to meeting our KPIs as we are. Their proactive involvement has made a real difference in how quickly and effectively we can work.

The platform also excels in handling our email campaigns and personalization needs. One of our main struggles before was to organize our communications across different audience groups while controlling access to specific lists. This system allowed us to set everything up in a clear, manageable way.

Overall, I highly recommend Maestra to anyone tired of dealing with chatbot support or manually consolidating email-data-analytics in spreadsheets. If you’re looking for a comprehensive solution for automated email flows, triggered messages, and audience-specific newsletters, this platform will save you time and effort. Review collected by and hosted on G2.com.

Sometimes It feels like we're only scratching the surface of what Maestra can truly offer. The range of features and possibilities is so vast that our backlog of ideas grows faster than we can implement them.( Review collected by and hosted on G2.com.

Our team using Maestra as a complete Customer Data Platform (CDP) system. Its flexibility in integrations and settings is excellent, allowing us to fully integrate with our PostgreSQL database and CRM system effortlessly. This capability is crucial for launching both standard and complex automated funnels across multiple communication channels such as email, WhatsApp, and SMS, all triggered by customer behavior and product characteristics directly from our website and CRM. The Maestra tech team provides very convenient and expert support, guiding us at every stage of funnel assembly. Additionally, Maestra has a very intuitive and clear interface, which enhances the user experience. Using the tech support tariff that includes a personal assistant made the setup process significantly simple for my team. Overall, the combination of its comprehensive functionality, user-friendly interface, and outstanding customer support makes Maestra an invaluable tool, and I am highly recommend it. Review collected by and hosted on G2.com.

Its ok Review collected by and hosted on G2.com.

I love how Maestra is extremely flexible and how responsive they are to feedback. If a feature doesn't currently exist, they're quick to implement it. I also appreciate that the Maestra team is heavily involved in building things for us, they feel like an extension of our team and we are never left to troubleshoot on our own. Their support is invaluable, especially when it comes to solving weird custom use cases. Maestra's ability to integrate easily with our custom functionality is a huge plus. The setup was incredibly easy since the Maestra team handled most of it. Review collected by and hosted on G2.com.

I don't really dislike anything. Review collected by and hosted on G2.com.

I like how flexible Maestra is for building flows and segmentation - you can create pretty much any logic you need, and launches are fast. The customer success & support team is quick, helpful, and open to improving the product. And for the features you get, the pricing is really hard to beat. Review collected by and hosted on G2.com.

Some parts of the interface aren’t very user-friendly, and we still run into occasional bugs. I also miss the option to connect external email senders - that would make the setup much more flexible. Review collected by and hosted on G2.com.

Maestra feels like having an extra team of top-tier operators working behind the scenes. It centers everything around our customers and helps us act faster, smarter, and more personally at scale. The automation is powerful, but it never feels robotic — it feels human. And as we grow, Maestra keeps up seamlessly. It’s like the platform was built to evolve with us. Review collected by and hosted on G2.com.

Slight but of an adjustment to the platform in regards to setting up journeys and segmenting audiences but I think as they evolve the UX will too. Review collected by and hosted on G2.com.