What I like best about Adobe Real-Time CDP is how easily it lets us create unified customer profiles and use them for personalization. The interface is straightforward, and implementation was smooth because it integrates naturally with other Adobe Experience Cloud tools. The platform has a strong set of features for segmentation, identity stitching, and real-time activation. Customer support and documentation are helpful when setting up new workflows. We used it frequently for building personalized journeys, and its integration capabilities make it easy to connect multiple data sources without much complexity Review collected by and hosted on G2.com.

Some parts of Adobe Real-Time CDP feel complex, especially when dealing with identity rules or advanced segmentation. It can take time to understand all features, and performance can feel slow with large datasets. Integrations outside the Adobe ecosystem also require extra effort. Review collected by and hosted on G2.com.

Adobe Real-Time CDP provides a centralized view of customer information by unifying their data into one system. The tool enables me to check current activities and detect patterns through a single interface. The system processes updates at high speed which allows me to work with the most recent information at all times. The system provides me with instant data which lets me make fast choices about marketing campaigns and promotional initiatives. Review collected by and hosted on G2.com.

The initial step of establishing these connections presents a difficult challenge because of its complexity. The navigation through some menus becomes difficult because their selection options remain hidden which creates a need for users to invest more time in finding the right choices. The system needs additional development to allow users to create reports without following a multi-step process. The system slows down when processing large datasets because of its heavy design. Review collected by and hosted on G2.com.

What I appreciate most about Adobe Real Time CDP is how effortlessly it unifies customer data from various sources and keeps everything updated in real time. The real-time profiles make it much simpler to personalize experiences and respond quickly to customer actions, eliminating the need to wait for manual syncing or batch processes.

The interface is intuitive, allowing me to easily create and segment audiences and launch campaigns with just a few clicks. Integrations with other Adobe products and external platforms are reliable, ensuring that data moves smoothly without the hassle of managing imports or exports. Having immediate access to insights and being able to act quickly has enabled me to deliver more relevant messaging. Overall, it has saved me a significant amount of time in organizing our data and has improved our marketing outcomes. Review collected by and hosted on G2.com.

At times, setting up some of the data streams can be a bit confusing, while the documentation is helpful, I still find myself double-checking things more often than I’d like. Syncing with certain third-party tools can become slow when handling large amounts of data, and I’ve encountered a few random errors while mapping fields between platforms, which can be frustrating. I also feel that the UI takes some time to get used to; there’s a lot packed into it, and it can feel cluttered, especially when working with very large audience lists. It would be better if support responded more quickly, as I had to wait quite a while for a couple of tickets. Overall, though, the product gets the job done, I just wish some aspects were a bit smoother. Review collected by and hosted on G2.com.

I love the power of Adobe Real-Time CDP to create unified customer profiles in real-time and activate them instantly across channels. This feature greatly enhances personalization, making it fast, accurate, and consistent without requiring manual effort. I appreciate how it allows me to work with accurate, real-time customer data, which automates segmentation and personalizes interactions instantly. It ensures data consistency and compliance across all channels, making marketing efforts faster, smarter, and more effective. Additionally, the platform effectively addresses the challenge of data silos by unifying customer data, identifying cross-channel customers, and delivering real-time personalized experiences effortlessly. Its ability to ensure clean, governed customer data for all teams is a significant advantage. The integration with tools like Adobe Analytics, Adobe Journey Optimizer, and Adobe Target further enhances its utility for activation and personalization, strengthening identity resolution and offering deeper integration with Adobe tools. Review collected by and hosted on G2.com.

I find Adobe Real-Time CDP to be a bit complex to use, with initial setup taking considerable time. The user interface isn't always intuitive, making it challenging to navigate through profiles, segments, and dataflows. Heavy data loads can slow down the system, impacting performance. Additionally, the documentation could be more straightforward to facilitate easier understanding and application. Setting up data mapping, schema creation, and connecting various sources involves many intricate steps. A simpler layout, clearer workflow guidance, and more in-product tips would significantly enhance user experience. Review collected by and hosted on G2.com.

I appreciate Adobe Real-Time CDP's ability to create a 360-degree unified customer profile that consolidates every interaction in real time. This feature is incredibly valuable as it enhances service efficiency by allowing agents to access a complete, up-to-date customer history, which directly contributes to faster resolution times and reduces the need for customers to repeat themselves, thereby improving the overall customer experience. I find it immensely beneficial that the platform's real-time data ingestion allows swift identification and segmentation of users affected by issues, enabling a shift from reactive ticketing to proactive incident management—improving the speed and accuracy of diagnostics and communication. Additionally, I value how Adobe Real-Time CDP serves as the data backbone for the Adobe Experience Cloud, seamlessly integrating with Adobe Analytics and Adobe Target for personalization, as well as connecting with key external tools and cloud platforms to activate customer data across the organization. Review collected by and hosted on G2.com.

I find the initial setup and configuration of Adobe Real-Time CDP complex and technically demanding. The process requires specialized expertise, leading to a longer-than-expected implementation timeline. Additionally, while the data ingestion capabilities are robust, the visualization and diagnostic tools could be more intuitive. They should be easier for non-technical users to access and interpret to confirm data quality and flow effectively. Review collected by and hosted on G2.com.

What I appreciate most about Adobe Real-Time CDP is its ability to manage the complexity of customer and partner data throughout a large, global supply chain. In agriculture, our audience extends beyond just end consumers; it also encompasses farmers, distributors, suppliers, sustainability partners, and trading customers. The CDP enables us to bring together these diverse data sources into a unified, real-time view, which has significantly improved the accuracy of our segmentation. Review collected by and hosted on G2.com.

One of the biggest challenges with Adobe Real-Time CDP is the extensive initial configuration required to ensure seamless integration with a wide range of data sources, many of which can be non-standard. In the agriculture sector, for example, data is frequently collected from field applications, manual spreadsheets, procurement systems, and external sustainability platforms. As a result, accurately mapping all these sources demands considerable technical preparation. Review collected by and hosted on G2.com.

I find Adobe Real-Time CDP truly impressive. Its ability to create truly unified customer profiles is highly valuable to me, as it simplifies and enhances the way I understand and engage with customers. The real-time segmentation feature is another aspect I appreciate, as it allows me to quickly and efficiently target specific customer segments, improving the effectiveness of my marketing campaigns. Overall, Adobe Real-Time CDP is the best all the time for my daily uses, as it helps me gather interesting data and identify resolutions effectively. This tool has significantly improved my ability to identify and engage the same customers seamlessly, making it an indispensable part of my daily operations. I rate it a 10 out of 10 for its exceptional features and performance. Review collected by and hosted on G2.com.

I find the cost of Adobe Real-Time CDP to be a drawback, as it can be quite expensive. The setup process is also challenging and complex, particularly in terms of login and implementation time, which can be time-consuming and require significant effort. Additionally, configuring data schemes and managing data sources necessitates strong data engineering support, which can be a hurdle for teams lacking in technical expertise. Review collected by and hosted on G2.com.

I love how Adobe Real-Time CDP allows me to view data from all of my websites and apps in one centralized location. This feature is incredibly useful as it provides me with a comprehensive view of the customer's journey. I also appreciate the ability to build smart segments; this functionality enhances my understanding of customer insights, which is pivotal for targeted marketing strategies. What stands out the most for me is the real-time audience activation; I can send my audiences to emails and journeys, as well as integrate them into ad campaigns instantaneously, which is a tremendous advantage for keeping up with dynamic marketing demands. Additionally, the initial setup was very smooth, and I was thoroughly pleased with the process. I love the user experience design of Adobe Real-Time CDP, which is intuitive and effective, making it a joy to use. Review collected by and hosted on G2.com.

I find Adobe Real-Time CDP way too overpriced. Review collected by and hosted on G2.com.

Adobe RTCDP is a unique product where by choosing profile and event we can segregate the datapoints which can be actioned real time through the profile toggle settings. Through AEP Web SDK we can send both Adobe and non-adobe data points to RTCDP Review collected by and hosted on G2.com.

Adobe RTCDP is quite a complex product. Knowledge of Schema , ER diagram and various technology understanding are essential to be successfull for this tool Review collected by and hosted on G2.com.

Adobe RT-CDP can ingest data from multiple sources and update a user profile within milliseconds.

This makes it ideal for personalization use cases like:

Showing a paywall based on the user’s just-completed action

Triggering a campaign right after an event

Dynamically updating segments every few seconds Review collected by and hosted on G2.com.

Adobe RT-CDP is one of the most expensive CDPs in the market. Also the setup is not plug n play. It needs significant engineering efforts to setup ingestion pipelines. Review collected by and hosted on G2.com.