I love how Tealium Customer Data Hub transforms data from the raw source to different tools we have inside the software. It's very good because we get rid of working time, and we don't need time to transform data. I also like how we can manipulate this data inside the tool. The integrations with emails are great because we can't keep up with all customer's data otherwise. With the software, it's very easy now.

1. Flexibility & Integration With its vendor-agnostic architecture and the robust Tealium iQ Tag Management, Tealium makes it easy to integrate with a vast ecosystem of tools without heavy engineering dependency. The breadth of pre-built connectors accelerates deployment and reduces technical friction. 2. Real-Time Activation The ability to activate customer segments in real time — whether for personalization, advertising, email, or analytics — is a standout. It ensures marketing and product teams can respond dynamically to user behavior as it happens.

For sales, the visitor stitching is huge—we can finally tell if a lead in Salesforce is the same person who was checking out the pricing page on their phone yesterday. It gives the team actual context on what a prospect is interested in before they pick up the phone.