What truly stands out about Zeotap CDP, in my experience, is its privacy-first architecture coupled with genuinely robust identity resolution capabilities. Coming from a European context, the emphasis Zeotap places on GDPR and ePrivacy compliance from the ground up is not just a feature, but a fundamental design principle. This provides immense peace of mind, knowing that our data operations are inherently aligned with strict privacy regulations. The Consent Orchestration module is particularly effective in centralizing and reflecting consent choices across all touchpoints, which is crucial for building trust with our customers.

Innovative, well integrated. Many different applications.

Easy connectivity to push audiences into ad servers