--- title: Tealium Reviews meta_title: 'Tealium Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 479 reviews by the users' company size, role or industry to find out how Tealium works for a business like yours. aggregate_rating: rating_value: 4.3 review_count: 479 scale: '5' date_modified: '2026-08-07' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Tealium Reviews **Vendor:** Tealium **Category:** [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp) **Average Rating:** 4.3/5.0 **Total Reviews:** 479 ## About Tealium Tealium is a customer data orchestration platform designed to connect customer engagement data across an organization in real time. By bringing together data from web, mobile, server-side, cloud, and offline sources, Tealium helps brands build a complete and current view of the customer, then take action on that data across teams, systems, and channels. Tealium is designed for marketing, data, analytics, customer experience, and IT teams that need trusted customer data for personalization, audience management, analytics, and operational decision-making. It helps organizations collect and standardize event data, resolve identity into persistent profiles, enrich data with business logic and real-time context, and activate that data across downstream tools. Tealium also supports consent enforcement across collection and activation, helping teams govern customer data as it moves through the stack. Key capabilities of Tealium include tag management, API-based and server-side data collection, profile unification, audience and event activation, and data delivery across a broad integration ecosystem. Tealium works with existing technology investments and data clouds, rather than requiring a rip-and-replace approach, and supports real-time, scheduled, and triggered activation patterns. It can also prepare clean, consented customer context for AI models and agents, then help activate resulting outputs across channels. Globally, organizations use Tealium to connect customer data from web, mobile, server-side, API, cloud, and offline sources, build persistent profiles with real-time identity resolution and enrichment, activate audiences and signals through real-time, scheduled, and triggered workflows, and enforce consent and governance controls across collection, orchestration, and activation. For organizations that need customer data to be usable everywhere decisions are made, Tealium provides one governed foundation for turning customer data into action. ## Tealium Pros & Cons **What users like:** - Users commend the **ease of use** of Tealium Customer Data Hub, enabling seamless customer data unification and management. (58 reviews) - Users value the **unified customer data management** in Tealium Customer Data Hub, enhancing efficiency and streamlining workflows. (55 reviews) - Users value the **seamless integrations** of Tealium Customer Data Hub, enhancing data unification and usability across various platforms. (53 reviews) - Users value the **real-time processing** of Tealium Customer Data Hub, enhancing efficiency and accuracy in data management. (49 reviews) - Users value the **easy integration** of Tealium Customer Data Hub with various tools, enhancing their marketing and analytics efforts. (48 reviews) - Platform Integration (46 reviews) - Users love the **centralized, real-time platform** of Tealium Customer Data Hub for unifying and activating customer data efficiently. (40 reviews) - Real-time Data (40 reviews) - Users value the **real-time audience activation** capabilities of Tealium, enhancing personalized marketing and data integration. (39 reviews) - Easy Integrations (38 reviews) **What users dislike:** - Users face a **steep learning curve** with Tealium Customer Data Hub, often requiring technical expertise for effective navigation. (63 reviews) - Users find the **difficult learning** curve of Tealium Customer Data Hub challenges new users and necessitates technical expertise. (46 reviews) - Users struggle with the **complexity** of Tealium Customer Data Hub, as it has a steep learning curve for non-technical users. (41 reviews) - Users highlight a **steep learning curve** with Tealium Customer Data Hub, making navigation challenging for non-technical individuals. (32 reviews) - Users face a **steep learning curve** with Tealium Customer Data Hub, struggling with complexity and needing technical expertise for setup. (32 reviews) - Users find the **difficult setup** of Tealium Customer Data Hub challenging, especially for those lacking technical expertise. (31 reviews) - Not Intuitive (22 reviews) - Users find Tealium Customer Data Hub to be **too expensive** for smaller businesses compared to simpler alternatives. (21 reviews) - Difficulty Learning (20 reviews) - User Difficulty (20 reviews) ## Tealium Reviews ### 1. The Industry Standard in Tag Management Solutions **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Government Administration | Small-Business (50 or fewer emp.) **Reviewed Date:** May 15, 2019 **What do you like best about Tealium?** The technology, the people, outstanding engineer support **What do you dislike about Tealium?** I'm a big supported and advocate of Tealium and all its products **Recommendations to others considering Tealium:** by far beats the competition **What problems is Tealium solving and how is that benefiting you?** Standardization of marketing tag implementation, centrally manage and maintain all marketing tags ### 2. Great tag management tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Media Production | Mid-Market (51-1000 emp.) **Reviewed Date:** May 14, 2019 **What do you like best about Tealium?** Great tool to help manage and deploy a diverse set of tags to help speed up insight collection. **What do you dislike about Tealium?** Need more training materials for the beginner **What problems is Tealium solving and how is that benefiting you?** Cost / time to deploy analytics. Also track cross brand audiences ### 3. Very good tag management **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** June 11, 2019 **What do you like best about Tealium?** It's very good tag management platform for tagging website data. **What do you dislike about Tealium?** Eventstreamin mobile is not very reliable. **What problems is Tealium solving and how is that benefiting you?** Resolved how to apply trace ### 4. We have leveraged iq to ensure efficent and proper installation of our tags **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Insurance | Enterprise (> 1000 emp.) **Reviewed Date:** May 14, 2019 **What do you like best about Tealium?** One of the best featuers is the ease of use **What do you dislike about Tealium?** We have not experienced any dislikes within our team **What problems is Tealium solving and how is that benefiting you?** one stop implementation of all of our data tracking tags. ### 5. Tealium IQ **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Management Consulting | Small-Business (50 or fewer emp.) **Reviewed Date:** May 14, 2019 **What do you like best about Tealium?** Tealium IQ brings valuable consumer data into an easily usable format **What do you dislike about Tealium?** Product works as intended and look forward to any advances **What problems is Tealium solving and how is that benefiting you?** Merging consumer data across platforms ### 6. Outstanding Centralized TMS Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Pharmaceuticals | Enterprise (> 1000 emp.) **Reviewed Date:** May 14, 2019 **What do you like best about Tealium?** Simply the BEST in class platform with BEST in class support. **What do you dislike about Tealium?** There is nothing I dislike about the platform. **What problems is Tealium solving and how is that benefiting you?** Global digital marketing in the Pharmaceutical industry. ### 7. It's Great! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Education Management | Mid-Market (51-1000 emp.) **Reviewed Date:** May 14, 2019 **What do you like best about Tealium?** Being able to create targeted audience experiences on Client websites. **What do you dislike about Tealium?** Implementation of the product for the client **What problems is Tealium solving and how is that benefiting you?** Clarifying visitor behavior on sites ### 8. Awesome!!!!!!! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Medical Practice | Small-Business (50 or fewer emp.) **Reviewed Date:** January 11, 2019 **What do you like best about Tealium?** I love the versatile platform easy to use for everyday people **What do you dislike about Tealium?** customer support isn't the best, but this is something you learn as you go too. basic knowledge you should be good **What problems is Tealium solving and how is that benefiting you?** to engage with clientele, this enhances our ability to communicate with the consumer ### 9. Great software to track and configure analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** November 30, 2018 **What do you like best about Tealium?** Easy setup Allows integrating third parties to show specific ones on specific pages in web Can be easily tracked in debugger Can raise custom events using 'custom data' **What do you dislike about Tealium?** Needs some learning nothing other than that **What problems is Tealium solving and how is that benefiting you?** website development and helping customers build pages which are easy to track and manage many trigger points can be tracked including form field events ### 10. Great software but made inflexible **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Media Production | Mid-Market (51-1000 emp.) **Reviewed Date:** September 26, 2018 **What do you like best about Tealium?** I do like some of the features of AudienceStream, we are a media company and it helps us out in creating different user experiences each time a customer returns back to the site **What do you dislike about Tealium?** the inflexibility of making changes to support client's software architecture **Recommendations to others considering Tealium:** Make it flexible for users to make changes **What problems is Tealium solving and how is that benefiting you?** I do like some of the features of AudienceStream, we are a media company and it helps us out in creating different user experiences each time a customer returns back to the site ### 11. An awesome insight into Audience Analytics **Rating:** 4.5/5.0 stars **Reviewed by:** Jorge G. | Technical Warehouse Coordinator, Import and Export, Enterprise (> 1000 emp.) **Reviewed Date:** June 12, 2018 **What do you like best about Tealium?** The intuitive dashboard which displays all the relevant information pertaining to your particular market. **What do you dislike about Tealium?** There are almost TOO many options. While information is great some of the information needs to be sorted effectively so that more time isn't wasted choosing options and filters. **Recommendations to others considering Tealium:** Tealium is a great software if you're wanting to step into the realm of mass data analytics and the ability to visualize trends. **What problems is Tealium solving and how is that benefiting you?** Finding common trends between consumer profiles in order to effectively market toward them better and understanding why they were purchasing the items that they were. ### 12. Great TMS **Rating:** 4.0/5.0 stars **Reviewed by:** Edward P. | Group Data Planning Director, Marketing and Advertising, Enterprise (> 1000 emp.) **Reviewed Date:** January 05, 2018 **What do you like best about Tealium?** a strong TMS solution that offers clients a high level of GDPR compliance. Strong platform that can be used to connect disparate date sets. Have thousand's of external integrations to maximise the functionality and accessibility to data. **What do you dislike about Tealium?** not much to dislike about the system. Deployment could be made easier but they have tech support to guide through any significant issues **Recommendations to others considering Tealium:** Worth a conversation especially if you're exploring a DMP or need a new TMS **What problems is Tealium solving and how is that benefiting you?** multiple website and data platform tag management. GDPR compliance. data management ### 13. The very best tag manager out tgere **Rating:** 5.0/5.0 stars **Reviewed by:** Nicholas D. | Marketing Operations Leader, Mid-Market (51-1000 emp.) **Reviewed Date:** September 29, 2017 **What do you like best about Tealium?** Tealium's ability to simplify the things that the 'free' tag manager can AND can't do. Tealium is by far a leader and a visionary by taking a mundane tag management platform and building it into an engine that is far more powerful than any of the other tracking engines out there. **What do you dislike about Tealium?** There is nothing I really dislike, it's interface could be updated a bit (I haven't used it for a year so maybe they have). **Recommendations to others considering Tealium:** Buy Tealium instead of using the 'free' G product. There are so many ways to use it beyond standard tag management that will make the investment pay dividends by a huge margin. **What problems is Tealium solving and how is that benefiting you?** Better attribution, easier time with data transformation, easy to create data layer, the list just goes on... ### 14. Good product but needs an upgrade **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** April 13, 2018 **What do you like best about Tealium?** I like managing all pixels in one location. Integration from website is easy too. **What do you dislike about Tealium?** Tags are sometimes outdated, there isn’t an easy way to search keywords of pixels in tags, and they use jquery for event handlers. **What problems is Tealium solving and how is that benefiting you?** Pixel management. We have about 100 tags and 300 extensions. ### 15. Tealium **Rating:** 4.0/5.0 stars **Reviewed by:** Minerva L. | Associate Director, IT Business Solutions, Enterprise (> 1000 emp.) **Reviewed Date:** December 28, 2017 **What do you like best about Tealium?** Great tracking and management if you have a lot of tags **What do you dislike about Tealium?** It can be complicated to set up if you need customization **What problems is Tealium solving and how is that benefiting you?** More tag management and help with analytics ### 16. Tealium IQ **Rating:** 5.0/5.0 stars **Reviewed by:** Cosmin Ciprian C. | Product Owner Marketing Technology, Internet, Mid-Market (51-1000 emp.) **Reviewed Date:** January 17, 2017 **What do you like best about Tealium?** It`s easy to use with a huge range of built in tags and extensions, but also offers amazing flexibility with data extensions and custom tags. It also offers non technical people the tools to manipulate and easily pass data to multiple partners. Customer support is quick and reliable and also the community is really helpfull. **What do you dislike about Tealium?** Not much to say about negative points. Tealium IQ feels a little slow, but probably it`s because of our version history and account size. Some minor issues where data variables weren`t set correctly due to an ignore case extension, but it`s something that was easily solved. Community is good, but could be more active. **What problems is Tealium solving and how is that benefiting you?** Tealium IQ cut down deployment times for new partners / tools by up to 90%. We`re also using some of Tealium`s features for transaction deduplication. This allowed us to reduce this bookings attributed to multiple partners by 95%. Tealium IQ was also an important part of merging two companies with two different marketing stacks in record time. ### 17. One of the most powerful tools in market **Rating:** 4.0/5.0 stars **Reviewed by:** Jay Z. | Digital Media Manager, Higher Education, Mid-Market (51-1000 emp.) **Reviewed Date:** July 13, 2017 **What do you like best about Tealium?** Many to speak of, Tealium is like the swiss army knife of website tools. It is massively scalable yet easy enough to implement. **What do you dislike about Tealium?** Tealium is sometimes too powerful, governance and care must be taken by all its users **Recommendations to others considering Tealium:** If you are looking for enterprise level solution which is well supported, give tealium a call **What problems is Tealium solving and how is that benefiting you?** Tag management, Data enrichment, Website modifications ### 18. Great product & customer service **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Enterprise (> 1000 emp.) **Reviewed Date:** January 04, 2017 **What do you like best about Tealium?** Love their customer service. We are currently working through implementation and they have been very proactive and helpful. The documentation and community they have for current users is outstanding. **What do you dislike about Tealium?** Not enough time in use to see if there's anything I dislike yet. **What problems is Tealium solving and how is that benefiting you?** Working on implementing personalization and segmentation of audiences. ### 19. Become Agile! **Rating:** 5.0/5.0 stars **Reviewed by:** Kelly S. | Director Direct Response Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** January 08, 2016 **What do you like best about Tealium?** Tealium allows you to free up your developer's time and quickly add and remove vendors tags to your website. The support you receive from Tealium is excellent if you need to customize a tag beyond the standard implementations. This flexibility allows marketers to run vendor tests even do A/B tests between vendors all within the Tealium dashboard. Our company wouldn't be nearly as agile marketing wise without Tealium. **What do you dislike about Tealium?** A lot of tags are almost plug and play, but some complex tags (e.g., Sitecatalyst) do require assistance from Tealium's support team. That being said rarely has this help spilled over into billable support hours. It is usually covered by our standard support agreement, which is offered to all clients. **Recommendations to others considering Tealium:** Your data layer setup is crucial! Spend the time and effort getting it right during onboarding. **What problems is Tealium solving and how is that benefiting you?** Allow the marketing department to deploy tags in a timely manner to improve our analytical capacities and optimization campaigns. ### 20. Makes Analytics Easier **Rating:** 5.0/5.0 stars **Reviewed by:** Lorrin N. | Marketing Specialist: Web Developer, Financial Services, Enterprise (> 1000 emp.) **Reviewed Date:** December 14, 2015 **What do you like best about Tealium?** The ease of use is great with Tealium. I am able to tag multiple page and adjust analytics programs in a matter of minutes. What used to take hours of manually tagging page can now be done in less than 30 minutes with ease. Their debugging tool is great because it shows each tag is firing and what is being set up to the corresponding product. **What do you dislike about Tealium?** I really haven't found anything to dislike, There are no real show stoppers with the software. **Recommendations to others considering Tealium:** If you want to improve efficiency with multiple analytics packages, choose Tealium. The set up is extremely easy and you'll realize that everything works a lot easier if you can review it all at once. **What problems is Tealium solving and how is that benefiting you?** Before Tealium, I implemented all my Analytics manually. If I wanted to make change I would have to update it on all pages. The great thing about Tealium is that they allowed for us to be more efficient by implementing their one tag on all of our pages and managing our analytics through their system. If we needed an update, we did it through their system and it would reflect only on the pages where we wanted it. The changes were close to instantaneous and we were able to test them out in qa, test and/or production. If I have an issue with something not working, their customer service responses were prompt and very attentive. Overall, I found it a pleasant experience and their system works out great. ### 21. Best TMS available **Rating:** 4.0/5.0 stars **Reviewed by:** Jeremy M. | Manager, Global Ecommerce Analytics, Consumer Electronics, Enterprise (> 1000 emp.) **Reviewed Date:** December 14, 2015 **What do you like best about Tealium?** The tool itself is great, but the service team is by far the best part of working with Tealium. Our AM is very responsive and knowledgeable and the solution engineers a amazing. **What do you dislike about Tealium?** The one thing we've found occasionally frustrating is that there not being a mobile site or an app. The interface has a lot, so I get that putting everything in a mobile experience is tough, but some basic features would be handy when a person can't get to computer and need to revert to a previous version or something. **What problems is Tealium solving and how is that benefiting you?** Our main reasons for going with a TMS were; - Getting tags live quickly. Adding to a sprint delays tags by at least a week. - Knowing what tags we have on the site. We had many legacy tags and broken tags. - Site speed. Tealium runs asynchronously, so our site loading isn't delayed. ### 22. Great product, awesome customer service! **Rating:** 4.5/5.0 stars **Reviewed by:** Andrey R. | Associate Director of Product, Internet, Mid-Market (51-1000 emp.) **Reviewed Date:** December 11, 2015 **What do you like best about Tealium?** The customer service / support has been great. Everything that I can't figure out how to do myself, I send over to my account manager, Neil, and he gets the tags set up within a few hours or a day at most. **What do you dislike about Tealium?** Non-standard tags are a bit hard to figure out how to set up using their self-service process. **Recommendations to others considering Tealium:** If you have a lot of tags that need to be managed on your website, look no further - Tealium makes it easy to do, and their customer support is fantastic. **What problems is Tealium solving and how is that benefiting you?** Tag management! We have dozens of tags on various parts of our website, setting all of those manually (and particularly activating/removing them at will) would be a major hassle manually, Tealium allows us to add and remove tags in seconds without having to do extra code releases each time. ### 23. Fantastic Product and Service! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Hospitality | Enterprise (> 1000 emp.) **Reviewed Date:** December 15, 2015 **What do you like best about Tealium?** My favorite part about Tealium is the support team. Most tag managers are all essentially solving the same problem of easily pushing code onto the page in a an efficient manner. For me, this boils down to adding or changing what sorts of data we're tracking about our users. Whenever we have any issues ranging from complex tracking to tag issues, Tealium support team is always incredibly responsive, helpful, and willing to do whatever they can to help us resolve our issues. They make me more confident that i can add any tag or track anything i need to knowing that they'll be there to help me if i need it. **What do you dislike about Tealium?** As more of a technical user, i haven't really found anything that i dislike. While the general setup is pretty simple, the setup can be a bit less straightforward for more complex Tealium implementations. Their support team will always be there to help figure out how to handle these issues though when they come up. **Recommendations to others considering Tealium:** This is a great product -- very easy to use and very customizable. The support team will always be there if you have any issues. **What problems is Tealium solving and how is that benefiting you?** We're trying to solve the effeciency problem of adding and changing web analytics tools at a speed that matches our business changes. We want to be able to get tracking changes in place quickly, efficiently, and in a way which has the least effect on page load speed. Tealium has helped us make these goals become a reality. We also use Tealium for mobile app tracking. Tealium has made this process much easier as we only needed to implement one SDK to pass data along to many tags. ### 24. Great company to work with **Rating:** 4.5/5.0 stars **Reviewed by:** Stephanie C. | Senior Manager, E-Commerce and Marketing, Apparel & Fashion, Small-Business (50 or fewer emp.) **Reviewed Date:** December 11, 2015 **What do you like best about Tealium?** What I love best about Tealium is how easy it is to use and the client support they offer. Several times I have needed help on an integration and their team was there to support me every step of the way. The team always reacts quickly to my requests and finds a resolution. **What do you dislike about Tealium?** There really isn't anything I dislike about this company or product. **Recommendations to others considering Tealium:** Definitely a great company and product to work with. **What problems is Tealium solving and how is that benefiting you?** We use Tealium to make tag management easier on our web site. Having Tealium allows us to quickly integrate with different advertising and technology partners because we can quickly turn on new tags without having to go to our site developers. ### 25. Awesome Product & AMAZING Service **Rating:** 5.0/5.0 stars **Reviewed by:** Sarah S. | Director of Digital Marketing, Cosmetics, Mid-Market (51-1000 emp.) **Reviewed Date:** December 11, 2015 **What do you like best about Tealium?** I've worked with Tealium for almost a year now and when I first started working with them, my thought was - why not Google Tag Manager? It's free and easy to use. But now I completely see the benefit and much of it comes down to service. We are a lean team and I don't have the time to manage tags, so I send all of that work to Tealium and they get it done quickly and accurately. For a nominal fee each month, it's completely worth it. **What do you dislike about Tealium?** I'm somewhat of a technical marketer and I have been able to figure out GTM no problem, but I do find Tealium's UI a bit complex, but it doesn't really matter because of their service is exceptional and they normally take care of it for me. **What problems is Tealium solving and how is that benefiting you?** We are also utilizing a custom version of their channel extension to help with attribution and compared to other tools that are overly complicated and expensive. Tealium gets the job done and has saved me money in media cost. ### 26. Significantly Harder to Implement than the sale person let on **Rating:** 1.5/5.0 stars **Reviewed by:** Scott M. | Senior Manager Ecommerce, Mid-Market (51-1000 emp.) **Reviewed Date:** November 06, 2015 **What do you like best about Tealium?** Tealium is probably one of the largest and best tag management systems out there. They have a lot of cartridges that can "easily" integrate with their tag management system. Google Analytics, Adwords, Magento, etc. **What do you dislike about Tealium?** Integration is significantly harder than what they let on. I know the sales people typically oversell how easy it is to integrate, but you take that with a grain of salt. However, Tealium is way harder to integrate, you need a data analytics person along with a developer to figure their system out. They want you to provide the data layer build out suggestion. As a business user, I have the slightest clue how to do that. **Recommendations to others considering Tealium:** Tealium needs to provide a basic template first instead of the business user coming up with how the data layer should be built out. **What problems is Tealium solving and how is that benefiting you?** Consolidating pixels and making it easier for a business user to add new programs without having to get a developer. ### 27. Consistently Exceeds Expectations **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** December 11, 2015 **What do you like best about Tealium?** Tealium’s support team is the best I’ve ever worked with; they’re incredibly responsive and thorough, from troubleshooting incidents to brainstorming strategies. They are true partners and always go the extra mile to ensure that we’re getting the most out of their tool. **What do you dislike about Tealium?** There are still some aspects of Tealium that are a bit challenging for our business users managing this tool, including some of the more intricate tag extensions that require experience with JavaScript. However, as mentioned above, Tealium’s support team is fantastic and always willing to help. They also have some excellent documentation to reference in their Learning Community that has provided some great guidance in the past. **Recommendations to others considering Tealium:** If you’re looking into tag management solutions in general, I’d recommend compiling a repository of all known tracking tags on your site(s) at this time, including any documentation you’ve received from those vendors on their tags. Doing so helped our implementation tremendously, which consisted of 99 tags across nine sites. With Tealium’s help, the entire process took just four weeks to complete! **What problems is Tealium solving and how is that benefiting you?** Because Tealium has tracking tag templates at the ready for hundreds of internet marketing vendors, we’ve seen an incredible increase in speed to market, helping us become more competitive. Because business users manage the tool, the need for a developer to carve out time for tracking tags has been eliminated. Finally, the asynchronous nature of Tealium has reduced page load time on our sites and consequently improved user experience. ### 28. Great Tag Management Product with Excellent Support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Business Supplies and Equipment | Mid-Market (51-1000 emp.) **Reviewed Date:** January 13, 2016 **What do you like best about Tealium?** The platform provides great training & support. It works well with all analytics platforms. Highly customizable. Support is exceptional! The learning community is also a valuable resource for helping with troubleshooting and additonal support. Overall excellent product. **What do you dislike about Tealium?** You need some level of training before even thinking of using the product. It can also be challenging to navigate if you don't know what you're trying to do. **Recommendations to others considering Tealium:** Top notch, highly recommended tag management platform. **What problems is Tealium solving and how is that benefiting you?** Manage all of our web tags in one easy interface. ### 29. Highly recommended. Best TMS out there, and best team of experts exceeding expectations in support! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Hospitality | Enterprise (> 1000 emp.) **Reviewed Date:** December 14, 2015 **What do you like best about Tealium?** Amazing and cutting edge technologies and world class support above and beyond any other we have experienced. The entire team is always there to find quick solutions, levels of expertise in all areas from the tool design and business cases are all excellent. Highly recommend them for both TMS (Tealium IQ) as well as AudienceStream. **What do you dislike about Tealium?** I don't have any complaints. Tealium has always gone above and beyond in every way! **Recommendations to others considering Tealium:** Best out there! We are a global organization, very much recommended for the best and most robust and custom solution out there with exceptional expert support. **What problems is Tealium solving and how is that benefiting you?** Entire digital, optimization, media and analytics processes, implementations and everything in relation to such are completely enhanced to new levels. ## Tealium Discussions - [When can we use iQ and Audience Stream with separate user rights managing?](https://www.g2.com/discussions/when-can-we-use-iq-and-audience-stream-with-separate-user-rights-managing) - 1 comment, 1 upvote - [What types of client-internal data can Tealium can onboard?](https://www.g2.com/discussions/data-onboarding) - 1 comment, 1 upvote - [How does Tealium maintain the security of the data center to prevent a data breach?](https://www.g2.com/discussions/data-security-and-infosec-73b87304-a5c8-497e-b041-51085e691d39) - 1 comment, 1 upvote - [What types of security certifications or attestations does Tealium have?](https://www.g2.com/discussions/data-security-and-infosec) - 1 comment, 1 upvote - [Have you evaluated your product relative to the European Union's General Data Privacy Regime? What if any changes have been made to ensure, or to help clients ensure GDPR compliance?](https://www.g2.com/discussions/gdpr-1decb5f8-ac08-4ee0-866d-8cadd0b9a157) - 1 comment, 1 upvote - [View Tealium pricing details and edition comparison](https://www.g2.com/products/tealium-2026-07-21/reviews?page=10§ion=pricing&secure%5Bexpires_at%5D=2026-08-07+11%3A19%3A01+-0500&secure%5Bsession_id%5D=73168b0f-61d3-4411-b8d1-063174737b79&secure%5Btoken%5D=3967f70ece920be3da7a3a4e2f1854eb8c3bdc9e497fcad40e612d8e0a78f9ca&format=llm_user) ## Tealium Integrations - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) - [CDK](https://www.g2.com/products/cdk/reviews) - [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews) - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) - [Google Ad Manager](https://www.g2.com/products/google-ad-manager/reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [Google Workspace](https://www.g2.com/products/google-workspace/reviews) - [HubSpot CRM Integration for Jira](https://www.g2.com/products/hubspot-crm-integration-for-jira/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [LinkedIn Marketing Solutions](https://www.g2.com/products/linkedin-marketing-solutions/reviews) - [Meta Audience Network](https://www.g2.com/products/meta-audience-network/reviews) - [Nextdoor Business](https://www.g2.com/products/nextdoor-business/reviews) - [Pinterest](https://www.g2.com/products/pinterest/reviews) - [Reddit for business](https://www.g2.com/products/reddit-for-business/reviews) - [Snap](https://www.g2.com/products/snap/reviews) - [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) - [TikTok Ads](https://www.g2.com/products/tiktok-ads/reviews) - [Trello](https://www.g2.com/products/trello/reviews) - [WooCommerce](https://www.g2.com/products/woocommerce/reviews) - [Yelp Advertising](https://www.g2.com/products/yelp-advertising/reviews) ## Tealium Features **Administration** - Data Modelling - Recommendations - Workflow Management - Dashboards and Visualizations **Data Sourcing** - Data Enrichment - Expandability - Multiple Devices - Email Marketing - Multi-Channel Marketing - Real-Time Data **Functionality** - Dashboard - Reporting - Integrations - End-user management - Audit trails - APIs - Mobile SDK - Customizable design - Server-side storage **Platform Basics** - Dynamic Segmentation - Journey Optimization **Development ** - Pre-built Connectors - Custom Connectors **Management** - Business Glossary - Data Discovery - Data Profililng - Reporting and Visualization - Data Lineage **Management** - Hierarchy Management - Reference Data Management - Data Lineage - Metadata Management - Real-Time Data - Workflow Management - Process Management - Catalog Management - Compliance Management - Multi-Channel Management **Agentic AI - Firewall Software** - Autonomous Task Execution - Adaptive Learning - AI/Machine Learning **Compliance** - Sensitive Data Compliance - Training and Guidelines - Policy Enforcement - Compliance Monitoring - Real-Time Monitoring **Intelligence** - Marketing Metrics - Predictive Modeling - Recommendation Engine **Platform Data** - Journey Reporting - Trends Reporting - Dashboards - Advanced Data Filtering **Management ** - Reporting and Analytics - Data Mapping **Security** - Access Control - Roles Management - Compliance Management **Functionality ** - Multi-Domain - Match & Merge - Relationship Mapping - User Interface - Data Mapping **Security** - Data Governance - Data Masking **Additional Functionality** - Engagement Tracking - Contact Management - Customer Journey Mapping - Generative AI - API - A/B Testing - Lead Generation - Data Integration - Customer Activity Tracking - Activity Dashboard - Activity Tracking - Campaign Segmentation - Lead Capture - Contact Database - Campaign Management - Behavior Tracking - Real-Time Analytics - Email Management - Lead Qualification - Reporting & Statistics - Template Management - Alerts/Notifications - Predictive Analytics - Surveys & Feedback - Personalization - Campaign Planning - Third-Party Integrations - Behavioral Analytics - Email Tracking - Campaign Analytics - Customer Segmentation - Multi-Channel Communication - Lead Management - Channel Management - AI Copilot - Audience Targeting - GDPR Compliance - Customer Profiles - Customer Database - Multiple Data Sources - Event Triggered Actions - Tagging - Customizable Templates **Data Quality** - Data Preparation - Data Distribution - Data Unification **Platform Additional Functionality** - Journey Mapping - Integrations - Automated Alerts **Integration Options** - ERP Systems - Accounting Systems - CRM and Marketing Automation Systems - EDI **Maintainence** - Data Quality Management - Policy Management - Data Storage Management **Additional Functionality** - Reporting/Analytics - Alerts/Notifications - Multiple Data Sources - Data Migration - Third-Party Integrations - Access Controls/Permissions - Monitoring - Data Quality Control - Data Profiling - Collaboration Tools - AI Copilot - Performance Metrics - Role-Based Permissions - Drag & Drop - Data Connectors - Audit Trail - Data Verification - Data Extraction - Deduplication - Visualization - Data Capture and Transfer - Data Import/Export - API - Generative AI - Activity Tracking - Data Visualization - Activity Dashboard - Version Control **Generative AI** - AI Text Generation - AI Text Summarization - Generative AI **Agentic AI - Customer Journey Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - Data Governance** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Decision Making - Third-Party Integrations - Active Directory Integration **Additional Functionality** - AI Copilot - Reporting & Statistics - Data Migration - Archiving & Retention - Data Capture and Transfer - Audit Trail - Data Synchronization - Single Sign On - Customizable Reports - Data Profiling - Authentication - Role-Based Permissions - Tagging - Secure Data Storage - Data Security - HIPAA Compliant - SSL Security - Risk Assessment - Data Mapping - Search/Filter - Self Service Portal - Multiple Data Sources - Document Storage - API - Activity Tracking - Automatic Backup - Visual Analytics ## Top Tealium Alternatives - [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) - 4.5/5.0 (556 reviews) - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) - 4.6/5.0 (767 reviews) - [Hightouch](https://www.g2.com/products/hightouch/reviews) - 4.6/5.0 (399 reviews)