# Best Real Estate Marketing Software - Page 4

*By [Neya Kumaresan](https://research.g2.com/insights/author/neya-kumaresan)*


Real estate marketing software helps real estate agencies, brokerages, or independent real estate agents attract new businesses and advertise their services. Agents use web content management (WCM) platforms and search engine optimization (SEO) tools in real estate marketing software to create internet data exchange (IDX) websites, e-newsletters, digital flyers, email marketing campaigns, and social media posts.

While some real estate marketing software provides features designed to help with real estate branding, others include tools to integrate with [virtual tour software](https://www.g2.com/categories/virtual-tour), which enable real estate professionals to further the process of finding a new home with potential buyers. In the modern world, it is crucial to have branding efforts, social media posts, websites, and more for a business so that the public can be aware of the company and the services they provide. So, having real estate marketing software as a part of a real estate agency or brokerage company allows agents to manage essential outward communicative aspects of the business to keep the business running.

Although there are marketing software with similar functionalities, these tools are designed specifically to aid the marketing efforts of real estate professionals. Some real estate marketing solutions are designed to seamlessly integrate with [multiple listing services (MLS) software](https://www.g2.com/categories/multiple-listing-service-mls) or [real estate activities management software](https://www.g2.com/categories/real-estate-activities-management). Additionally, these software either provide CRM capabilities or integrate alongside [real estate CRM software](https://www.g2.com/categories/real-estate-crm) to manage the overall productivity of the real estate or brokerage business. Notably, products that provide marketing automation capabilities for any industry other than real estate do not qualify for this category.

To qualify for inclusion in the Real Estate Marketing category, a product must:

- Offer the ability to make customizable real estate IDX websites
- Generate, nurture, and/or capture real estate leads through marketing capabilities
- Provide basic marketing functionalities like an automated follow-up, email marketing, flyer creation, social media management, campaign building, etc.
- Support the creation, editing, and sharing of advertisements and branding efforts
- Provide or integrate with a CRM





## Top Real Estate Marketing Software at a Glance
| # | Product | Rating | Best For | What Users Say |
|---|---------|--------|----------|----------------|
| 1 | [AppFolio](https://www.g2.com/products/appfolio/reviews) | 4.6/5.0 (1,021 reviews) | Vacancy syndication with end-to-end leasing workflows | "[Makes my job so  much easier!!!](https://www.g2.com/survey_responses/appfolio-review-7805718)" |
| 2 | [TurboTenant](https://www.g2.com/products/turbotenant/reviews) | 4.6/5.0 (93 reviews) | Rental listing syndication with end-to-end leasing | "[Consistent Workflows and Reliable Reporting in One Dashboard](https://www.g2.com/survey_responses/turbotenant-review-12561590)" |
| 3 | [Fello](https://www.g2.com/products/fello-fello/reviews) | 4.8/5.0 (114 reviews) | Seller lead scoring and database nurture automation | "[Seamless, Professional Experience—Outstanding Support from Tamara at Fello](https://www.g2.com/survey_responses/fello-review-12847955)" |
| 4 | [Luxury Presence](https://www.g2.com/products/luxury-presence/reviews) | 4.3/5.0 (24 reviews) | Luxury real estate brand presence with SEO-driven lead generation | "[Absolutely Love The Team and Platform!](https://www.g2.com/survey_responses/luxury-presence-review-12191937)" |
| 5 | [BoldTrail](https://www.g2.com/products/boldtrail/reviews) | 4.5/5.0 (1,487 reviews) | Automated lead nurturing with real estate CRM | "[Essential Tool for Real Estate Success](https://www.g2.com/survey_responses/boldtrail-review-13086835)" |
| 6 | [Yardi RENTCafe](https://www.g2.com/products/yardi-rentcafe/reviews) | 4.0/5.0 (45 reviews) | Yardi-native leasing and resident lifecycle marketing | "[Senior Area Director](https://www.g2.com/survey_responses/yardi-rentcafe-review-11699085)" |
| 7 | [BatchLeads](https://www.g2.com/products/batchleads/reviews) | 4.8/5.0 (147 reviews) | Off-market lead generation with integrated skip-tracing | "[Quality Leads, Amazing Filters & AI = Scaling Your Business 💰](https://www.g2.com/survey_responses/batchleads-review-11766166)" |
| 8 | [TenantCloud](https://www.g2.com/products/tenantcloud/reviews) | 4.4/5.0 (285 reviews) | Vacancy syndication with end-to-end leasing workflows | "[Streamlined my business](https://www.g2.com/survey_responses/tenantcloud-review-5088973)" |
| 9 | [Rechat](https://www.g2.com/products/rechat/reviews) | 4.7/5.0 (78 reviews) | Unified brokerage CRM and listing marketing | "[Rechat, The Ultimate Real Estate Ecosystem + A Support Team That Moves at Lightning Speed](https://www.g2.com/survey_responses/rechat-review-12880273)" |
| 10 | [Smarter Contact](https://www.g2.com/products/smarter-contact/reviews) | 4.9/5.0 (86 reviews) | High-volume SMS outreach for motivated-seller prospecting | "[Ive used other companies .. This is best with ease of use..](https://www.g2.com/survey_responses/smarter-contact-review-11657624)" |


## G2 Grid® for Real Estate Marketing Software
![G2 Grid® for Real Estate Marketing Software plotting products by satisfaction and market presence](https://www.g2.com/categories/real-estate-marketing/grids.png?focus%5B%5D=2747&focus%5B%5D=45676&focus%5B%5D=1238712&focus%5B%5D=1317342&focus%5B%5D=60976&focus%5B%5D=66255&focus%5B%5D=6215&focus%5B%5D=1182521)
Highlighted products: AppFolio, TurboTenant, Fello, Luxury Presence, Yardi RENTCafe, BoldTrail, TenantCloud, and BatchLeads.
Underlying data: [Grid® JSON](https://www.g2.com/categories/real-estate-marketing/grids.json?focus%5B%5D=appfolio&focus%5B%5D=turbotenant&focus%5B%5D=fello-fello&focus%5B%5D=luxury-presence&focus%5B%5D=yardi-rentcafe&focus%5B%5D=boldtrail&focus%5B%5D=tenantcloud&focus%5B%5D=batchleads)


## How Many Real Estate Marketing Software Products Does G2 Track?
**Total Products under this Category:** 196

### Category Stats (Jul 2026)
- **Average Rating**: 4.32/5 (↑0.01 vs Jun 2026) The average rating of products in this category, based on all submitted ratings
- **Top Trending Product**: Rechat (+1.3%) - Among all products in this category, Rechat recorded the largest rating increase compared to last month
*Last updated: July 12, 2026*


## How Does G2 Rank Real Estate Marketing Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 7,500+ Authentic Reviews
- 196+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.


## Which Real Estate Marketing Software Is Best for Your Use Case?

- **Leader:** [AppFolio](https://www.g2.com/products/appfolio/reviews)
- **Highest Performer:** [Rechat](https://www.g2.com/products/rechat/reviews)
- **Easiest to Use:** [TurboTenant](https://www.g2.com/products/turbotenant/reviews)
- **Top Trending:** [Fello](https://www.g2.com/products/fello-fello/reviews)
- **Best Free Software:** [AgentFire](https://www.g2.com/products/agentfire-2022-08-16/reviews)


---

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---

## What Are the Top-Rated Real Estate Marketing Software Products in 2026?
### 1. [Property Face](https://www.g2.com/products/property-face/reviews)
Property Face is an all-in-one real estate marketing platform that allows real estate agents and brokerages to create and promote their marketing: Facebook campaigns, Single property websites, Lead generation pages, Social media designs, & Printable marketing designs, with thousands of ready-to-go professional templates.


**Average Rating:** 5.0/5.0
**Total Reviews:** 1

**Who Is the Company Behind Property Face?**

- **Seller:** [Property Face](https://www.g2.com/sellers/property-face)
- **HQ Location:** N/A
- **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 100% Mid-Market



#### What Are Recent G2 Reviews of Property Face?

**"[EXCELENT REAL ESTATE MARKETING PLATFORM!!!!](https://www.g2.com/survey_responses/property-face-review-5078667)"**

**Rating:** 5.0/5.0 stars
*— tony s.*

[Read full review](https://www.g2.com/survey_responses/property-face-review-5078667)

---


#### What Are G2 Users Discussing About Property Face?

- [What is Property Face used for?](https://www.g2.com/discussions/what-is-property-face-used-for)

### 2. [Property Minder](https://www.g2.com/products/property-minder-property-minder/reviews)
Website platform with client relationship management, comparative market analysis, and other tools for practice enhancement.


**Average Rating:** 4.3/5.0
**Total Reviews:** 2

**Who Is the Company Behind Property Minder?**

- **Seller:** [Property Minder](https://www.g2.com/sellers/property-minder)
- **HQ Location:** San Jose, US
- **Twitter:** @propertyminder (8,214 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/property-minder-inc (4 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 50% Enterprise, 50% Small-Business



#### What Are Recent G2 Reviews of Property Minder?

**"[Great Website Manager](https://www.g2.com/survey_responses/property-minder-review-224911)"**

**Rating:** 5.0/5.0 stars
*— Kathy Nicosia and C.*

[Read full review](https://www.g2.com/survey_responses/property-minder-review-224911)

---



### 3. [PropSpace](https://www.g2.com/products/propspace/reviews)
PropSpace Real Estate CRM is a specialized software solution designed to assist real estate professionals in Dubai, United Arab Emirates, with comprehensive property management and client relationship management. This user-friendly platform provides a centralized hub for agents to manage their property portfolios, nurture leads, and facilitate seamless communication, ultimately enhancing their operational efficiency in a competitive market. The real estate sector in Dubai is characterized by its rapid growth and dynamic nature, making it essential for professionals to have robust tools at their disposal. PropSpace caters specifically to this audience, offering features that address the unique challenges faced by real estate agents in the region. From tracking property listings to managing client interactions, the CRM is tailored to support agents in maximizing their productivity and effectiveness in a fast-paced environment. Key features of PropSpace include an intuitive dashboard that provides real-time insights into property performance, lead management tools that help agents prioritize and follow up with potential clients, and integrated communication channels that streamline interactions. These functionalities not only save time but also ensure that agents can maintain strong relationships with their clients, which is crucial in the real estate industry. Additionally, the platform supports collaboration among team members, allowing for improved coordination and information sharing. One of the standout benefits of PropSpace is its ability to adapt to the specific needs of the Dubai real estate market. The software is designed to handle the complexities of local regulations and market trends, providing users with relevant data and analytics to make informed decisions. This localized approach empowers agents to navigate the intricacies of property transactions with greater confidence and precision. By leveraging PropSpace Real Estate CRM, real estate professionals can enhance their operational workflows, improve client engagement, and ultimately drive better business outcomes. The platform stands out in its category by offering a comprehensive suite of tools that are not only user-friendly but also specifically tailored to meet the demands of the Dubai real estate landscape.


**Average Rating:** 4.5/5.0
**Total Reviews:** 1
**How Do G2 Users Rate PropSpace?**

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.7/10)

**Who Is the Company Behind PropSpace?**

- **Seller:** [PropSpace](https://www.g2.com/sellers/propspace)
- **Year Founded:** 2012
- **HQ Location:** Dubai, AE
- **LinkedIn® Page:** https://www.linkedin.com/company/propspace-crm (14 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 100% Mid-Market



#### What Are Recent G2 Reviews of PropSpace?

**"[Very comprehensive Real Estate Software](https://www.g2.com/survey_responses/propspace-review-3466017)"**

**Rating:** 4.5/5.0 stars
*— Verified User in Real Estate*

[Read full review](https://www.g2.com/survey_responses/propspace-review-3466017)

---


#### What Are G2 Users Discussing About PropSpace?

- [What is PropSpace used for?](https://www.g2.com/discussions/what-is-propspace-used-for)

### 4. [SFI Central](https://www.g2.com/products/sfi-central/reviews)
The most affordable and complete CRM program for Remodelers and Home Improvement companies.


**Average Rating:** 4.5/5.0
**Total Reviews:** 1

**Who Is the Company Behind SFI Central?**

- **Seller:** [PlanRight Software](https://www.g2.com/sellers/planright-software)
- **Year Founded:** 2008
- **HQ Location:** Brighton, US
- **LinkedIn® Page:** https://www.linkedin.com/company/704307 (3 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 100% Small-Business



#### What Are Recent G2 Reviews of SFI Central?

**"[Very Nice tool for Project and Client Tracking management !](https://www.g2.com/survey_responses/sfi-central-review-5021510)"**

**Rating:** 4.5/5.0 stars
*— Kumar  A.*

[Read full review](https://www.g2.com/survey_responses/sfi-central-review-5021510)

---


#### What Are G2 Users Discussing About SFI Central?

- [What is SFI Central used for?](https://www.g2.com/discussions/what-is-sfi-central-used-for)

### 5. [SmartTargeting](https://www.g2.com/products/smarttargeting/reviews)
Smart Targeting SmartTargeting is the leading real estate marketing solution that grows your listings pipeline. Through one easy platform you can customize a high-commission territory, find home leads for brokers and agents, market to potential sellers and build relationships to convert top prospects into customers.


**Average Rating:** 5.0/5.0
**Total Reviews:** 1
**How Do G2 Users Rate SmartTargeting?**

- **Operability:** 10.0/10 (Category avg: 8.0/10)
- **Brand Management:** 8.3/10 (Category avg: 7.8/10)
- **Communication Management:** 10.0/10 (Category avg: 7.8/10)

**Who Is the Company Behind SmartTargeting?**

- **Seller:** [SmartZip](https://www.g2.com/sellers/smartzip)
- **Year Founded:** 2008
- **HQ Location:** Sarasota, US
- **LinkedIn® Page:** https://www.linkedin.com/company/smartzip (34 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 100% Small-Business



#### What Are Recent G2 Reviews of SmartTargeting?

**"[Changed my outlook on farming for listings!](https://www.g2.com/survey_responses/smarttargeting-review-9630030)"**

**Rating:** 5.0/5.0 stars
*— Jennifer C.*

[Read full review](https://www.g2.com/survey_responses/smarttargeting-review-9630030)

---



### 6. [SurfResults Property Management SEO](https://www.g2.com/products/surfresults-property-management-seo/reviews)
Property Management SEO helps you get Better Rankings, more Traffic, and more Leads


**Average Rating:** 4.5/5.0
**Total Reviews:** 1
**How Do G2 Users Rate SurfResults Property Management SEO?**

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.7/10)

**Who Is the Company Behind SurfResults Property Management SEO?**

- **Seller:** [Surf Results Marketing](https://www.g2.com/sellers/surf-results-marketing)
- **Year Founded:** 2012
- **HQ Location:** Rancho Cucamonga, US
- **LinkedIn® Page:** https://www.linkedin.com/company/surf-results-marketing (1 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 100% Small-Business



#### What Are Recent G2 Reviews of SurfResults Property Management SEO?

**"[Property Management Company Owner](https://www.g2.com/survey_responses/surfresults-property-management-seo-review-3576673)"**

**Rating:** 4.5/5.0 stars
*— Verified User in Real Estate*

[Read full review](https://www.g2.com/survey_responses/surfresults-property-management-seo-review-3576673)

---


#### What Are G2 Users Discussing About SurfResults Property Management SEO?

- [What is SurfResults Property Management SEO used for?](https://www.g2.com/discussions/surfresults-property-management-seo-what-is-surfresults-property-management-seo-used-for)
- [What is SurfResults Property Management SEO used for?](https://www.g2.com/discussions/what-is-surfresults-property-management-seo-used-for)

### 7. [TourVista](https://www.g2.com/products/tourvista/reviews)
TourVista is a do-it-yourself real estate marketing platform with virtual tours and apartment websites, all focused on renting/selling your property faster!


**Average Rating:** 3.5/5.0
**Total Reviews:** 1

**Who Is the Company Behind TourVista?**

- **Seller:** [TourVista](https://www.g2.com/sellers/tourvista)
- **Year Founded:** 1998
- **HQ Location:** Cambridge, GB
- **Twitter:** @TourVista (74 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/gw-pharmaceuticals (230 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 100% Small-Business




#### What Are G2 Users Discussing About TourVista?

- [What is TourVista used for?](https://www.g2.com/discussions/what-is-tourvista-used-for)

### 8. [TRIBUS](https://www.g2.com/products/tribus/reviews)
TRIBUS provides technology, strategy, marketing and operations solutions for real estate brokerages and top-performing real estate agents.


**Average Rating:** 5.0/5.0
**Total Reviews:** 1

**Who Is the Company Behind TRIBUS?**

- **Seller:** [Tribus Group](https://www.g2.com/sellers/tribus-group)
- **Year Founded:** 2009
- **HQ Location:** St Louis, US
- **Twitter:** @Tribus (4,075 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/tribus (41 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 100% Enterprise



#### What Are Recent G2 Reviews of TRIBUS?

**"[Awesome website solutions for brokerages](https://www.g2.com/survey_responses/tribus-idx-vow-review-473597)"**

**Rating:** 5.0/5.0 stars
*— Brandon D.*

[Read full review](https://www.g2.com/survey_responses/tribus-idx-vow-review-473597)

---



### 9. [10Ninety](https://www.g2.com/products/10ninety/reviews)
Web-based solution that includes the ability to power your own public website; market your properties while you manage them.



**Who Is the Company Behind 10Ninety?**

- **Seller:** [10Ninety](https://www.g2.com/sellers/10ninety)
- **Year Founded:** 2008
- **HQ Location:** Tunbridge Wells, GB
- **Twitter:** @10ninety (41 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/10ninety-ltd/ (8 employees on LinkedIn®)






### 10. [Adfenix](https://www.g2.com/products/adfenix/reviews)
Adfenix attracts buyers & sellers on digital channels to the websites of large real estate brands



**Who Is the Company Behind Adfenix?**

- **Seller:** [Adfenix](https://www.g2.com/sellers/adfenix)
- **HQ Location:** N/A
- **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®)






### 11. [AdPropix - Automated Ads for Real Estate Listings Growth](https://www.g2.com/products/adpropix-automated-ads-for-real-estate-listings-growth/reviews)
Reduce days on market, pack open homes, and turn every sold listing into the next - with hyper-targeted geo campaigns across Meta, Google Ads and Microsoft Ads, reaching future clients on the sites they visit daily, built by real estate marketing experts in under 15 minutes.



**Who Is the Company Behind AdPropix - Automated Ads for Real Estate Listings Growth?**

- **Seller:** [Adpropix](https://www.g2.com/sellers/adpropix)
- **Year Founded:** 2026
- **HQ Location:** Dandenong, AU
- **LinkedIn® Page:** https://www.linkedin.com/company/adpropix (1 employees on LinkedIn®)






### 12. [Agent6S](https://www.g2.com/products/noufaro-agent6s/reviews)
Agent6S is a comprehensive real estate marketing software.



**Who Is the Company Behind Agent6S?**

- **Seller:** [Noufaro](https://www.g2.com/sellers/noufaro)
- **HQ Location:** N/A
- **LinkedIn® Page:** https://www.linkedin.com/company/noufaro/about/ (2 employees on LinkedIn®)






### 13. [Agent Elite](https://www.g2.com/products/agent-elite/reviews)
Our #1 goal is to make sure you succeed as a real estate agent! If you succeed, we succeed. We care about your business just as much as you do. Our success is directly related to how successful you and your business becomes while using our website services. OUR PROGRAM WORKS! Not only does it work, it has even outperformed even our expectations! Our services, when used as intended, will help increase your Google placement, gain brand awareness, increase traffic, and increase opportunities to acquire more leads. With everything we offer packaged together, we help you achieve that professionalism that you just won’t get with any other website provider. We stand by our product, and we stand by you. Call us for more details on how it works!



**Who Is the Company Behind Agent Elite?**

- **Seller:** [Agent Elite](https://www.g2.com/sellers/agent-elite)
- **Year Founded:** 2012
- **HQ Location:** San Diego, US
- **LinkedIn® Page:** https://www.linkedin.com/company/agent-elite/ (69 employees on LinkedIn®)






### 14. [AgentLocator](https://www.g2.com/products/agentlocator/reviews)
Agentlocator has been helping real estate professionals for 9 years now. We are an expert in Lead Generation through Branded and Unbranded campaigns that we run through Facebook, Instagram, and Google PPC. We also produce out of the box websites all the way to full custom websites targeted specifically for the Real Estate industry with full IDX/VOW feeds from your local MLS. We also have Remarketing which is used specifically for Brand Recognition/Value building and helping increase click-rates on Lead Generation. This is all tied into a CRM that comes with both, Websites and/or Lead Generation, and it helps you streamline your workday enabling you to trim off almost a full month a year of administrative work. IT has Automated Lead Response, Automated Campaigns, Mass SMS and Dialer with Call Recording to give you one place to work. We offer Integration with other platforms and will even customize new ones to help you keep your edge.



**Who Is the Company Behind AgentLocator?**

- **Seller:** [AgentLocator](https://www.g2.com/sellers/agentlocator)
- **Year Founded:** 2011
- **HQ Location:** Mississauga, CA
- **LinkedIn® Page:** https://www.linkedin.com/company/agentlocator/ (68 employees on LinkedIn®)






### 15. [AgentOS](https://www.g2.com/products/agentos/reviews)
The new edition to LetMC Agent is our Estate Agent software. Our fresh thinking has given us a unique approach to Estate Agent software. Agent provides a comprehensive sales system; new processes for chain management and bespoke editable brochures are just a few of its unique features.



**Who Is the Company Behind AgentOS?**

- **Seller:** [AgentOS](https://www.g2.com/sellers/agentos)
- **Year Founded:** 2004
- **HQ Location:** Cardiff, GB
- **LinkedIn® Page:** http://www.linkedin.com/company/agentos-com (25 employees on LinkedIn®)






### 16. [AI Powered Real Estate](https://www.g2.com/products/ai-powered-real-estate/reviews)
Beegru is a real estate platform evolving into a full-fledged AI-powered marketing ecosystem for builders, agents and landowners. While we continue to serve property seekers, agents, and owners with intuitive listing tools. What is Beegru? Beegru is a real estate platform evolving into a full-fledged AI-powered marketing ecosystem for builders, agents and landowners. While we continue to serve property seekers, agents, and owners with intuitive listing tools, our future lies in enabling large-scale property marketers to automate, optimize, and scale their reach through smart, data-driven campaigns. Founded in 2018 by Kin Shreeraj Reddy, Beegru started by simplifying real estate for everyone. With over 1,000 properties transacted and a million users reached, we're now entering a new era — equipping developers and real estate professionals with intelligent tools to generate leads, manage campaigns, and streamline sales pipelines. Our platform solutions :- 1. Boost AI Your Real Estate Marketing Engine: \*Our intelligent ad agent helps you -Run optimized Google & Meta ad campaigns -Track performance in real time -Generate more leads at lower cost per click -Automate lead follow-ups and nurture 2. Direct Messaging & CRM: \*With Beegru's new messaging ecosystem -Communicate directly with property seekers and real estate agents -Broadcast offers or requirements based on location, property type, and intent -Manage leads and DMs in one central CRM dashboard 3. All-in-one property marketplace: Whether you're listing, browsing, selling, or promoting, Beegru brings it all together in one platform. With support for manual marketing links and AI-powered listings, we meet you where you are.



**Who Is the Company Behind AI Powered Real Estate?**

- **Seller:** [Beegru](https://www.g2.com/sellers/beegru)
- **Year Founded:** 2018
- **HQ Location:** Bangalore, IN
- **LinkedIn® Page:** https://www.linkedin.com/company/beegrurealty/ (55 employees on LinkedIn®)






### 17. [Amarki](https://www.g2.com/products/amarki/reviews)
Amarki is artificial intelligence marketing platform, which connects your existing applications and dynamically pulls the data you've selected to automate your marketing processes.



**Who Is the Company Behind Amarki?**

- **Seller:** [CREELiT](https://www.g2.com/sellers/creelit)
- **HQ Location:** N/A
- **Twitter:** @AmarkiSolutions (50 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®)






### 18. [ApartmentAdvisor ASSIST](https://www.g2.com/products/apartmentadvisor-assist/reviews)
ApartmentAdvisor ASSIST is an AI-powered property management platform from the founders of TripAdvisor and CarGurus. Built for apartment owners and managers of all sizes, ASSIST uses AI and automation to help you find great tenants, collect rent, manage maintenance and resident communications, and simplify finances. Key features include: -Automated listing syndication to ApartmentAdvisor and other major rental platforms -AI-powered inquiry response, tenant screening, and tour scheduling, 24/7 -AI-powered maintenance request response and triage, 24/7 -Online rent collection with autopay and automated reminders -Rental pricing guidance based on real market data -Financial tracking -Free resident portal app (iOS and Android) Easy to set up. Built for real impact. Free up to 20 units, with affordable plans for larger portfolios. Integrations available.


**Average Rating:** 4.7/5.0
**Total Reviews:** 5
**How Do G2 Users Rate ApartmentAdvisor ASSIST?**

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.7/10)

**Who Is the Company Behind ApartmentAdvisor ASSIST?**

- **Seller:** [ApartmentAdvisor](https://www.g2.com/sellers/apartmentadvisor)
- **HQ Location:** Cambridge, US
- **LinkedIn® Page:** https://www.linkedin.com/company/apartmentadvisor (24 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 80% Small-Business


#### What Are ApartmentAdvisor ASSIST's Pros and Cons?

**Pros:**

- AI Integration (1 reviews)
- Automation (1 reviews)
- Communication (1 reviews)
- Communication Automation (1 reviews)
- Continuous Improvement (1 reviews)

**Cons:**

- Communication Issues (1 reviews)
- Email Issues (1 reviews)
- Missing Features (1 reviews)
- Poor Communication Features (1 reviews)
- Tenant Issues (1 reviews)


### What Do G2 Reviewers Say About ApartmentAdvisor ASSIST?
*AI-generated summary from verified user reviews*

**Pros:**

- Users value the **AI integration** of ApartmentAdvisor ASSIST, enhancing customer service with quick, efficient tenant support.
- Users value the **automation features** of ApartmentAdvisor ASSIST, enhancing responsiveness and tenant self-service efficiency.
- Users value the **instant responses and guidance** provided by ApartmentAdvisor ASSIST, enhancing customer service and issue resolution.
- Users value the **immediate response capability** of ApartmentAdvisor ASSIST, significantly improving tenant support and service efficiency.
- Users value the **continuous improvement** of ApartmentAdvisor ASSIST, enhancing responsiveness and user experience significantly.

**Cons:**

- Users experience **communication issues** with the bot, especially regarding updates from property managers after ticket submission.
- Users find the **email communication issues** problematic, as updates should be sent after ticket submissions to property managers.
- Users suggest improvements for **missing features** like automated email updates to property managers on tenant communication changes.
- Users feel there is a need for improved **communication features** with property managers for better support during issues.
- Users note the need for better **tenant communication** , particularly in following up with property managers on ticket updates.

#### What Are Recent G2 Reviews of ApartmentAdvisor ASSIST?

**"[Coolidge Properties Honest assessment of AI for Property managers](https://www.g2.com/survey_responses/apartmentadvisor-assist-review-12992709)"**

**Rating:** 5.0/5.0 stars
*— drew o.*

[Read full review](https://www.g2.com/survey_responses/apartmentadvisor-assist-review-12992709)

---

**"[LeaseAssist: Keeps Leasing Leads Engaged and Reduces Missed Opportunities](https://www.g2.com/survey_responses/apartmentadvisor-assist-review-13049526)"**

**Rating:** 4.0/5.0 stars
*— Henry C.*

[Read full review](https://www.g2.com/survey_responses/apartmentadvisor-assist-review-13049526)

---



### 19. [Apartment Investor Pro](https://www.g2.com/products/apartment-investor-pro/reviews)
Apartment Investor Pro is your secret weapon for building credibility. It provides awesome websites for Multi-Family Investors with all of the design and content already created.



**Who Is the Company Behind Apartment Investor Pro?**

- **Seller:** [Apartment Investor Pro](https://www.g2.com/sellers/apartment-investor-pro)
- **HQ Location:** N/A
- **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®)






### 20. [AvidCX](https://www.g2.com/products/avidweb-technologies-avidcx/reviews)
Built exclusively for the housing industry, AvidCX lets our customers understand everyone and everything that shapes their brand. Home industry professionals can now measure, understand, and improve how their brands perform at every touchpoint. Our platform is the first-ever 360º platform that cost-effectively measures and analyzes each step in the total brand experience.



**Who Is the Company Behind AvidCX?**

- **Seller:** [Avid Ratings](https://www.g2.com/sellers/avid-ratings-d5860e4a-dfe0-4316-88bb-9b0bd3804dbc)
- **HQ Location:** Madison, US
- **LinkedIn® Page:** https://www.linkedin.com/company/avid-ratings/ (20 employees on LinkedIn®)






### 21. [B2BBricks](https://www.g2.com/products/b2bbricks/reviews)
B2B Bricks is a real estate CRM software for individual and enterprise level consultant which helps to provide estate services as prospect management, property management, lead management, project and booking management, contact management, website development, API integration, email and social media marketing.



**Who Is the Company Behind B2BBricks?**

- **Seller:** [A3 Internet Wings](https://www.g2.com/sellers/a3-internet-wings)
- **HQ Location:** N/A
- **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®)






### 22. [Bildhive](https://www.g2.com/products/bildhive/reviews)
Bildhive is a cloud-based SaaS (Software as a Service) platform designed for the pre-construction real estate market. It empowers condo developers, home builders, master-planned community developers, real estate brokerages, and sales and marketing agencies with an integrated suite of user-friendly applications. These tools enable users to efficiently market, manage, sell, lease, and conduct transactions for new home pre-construction developments digitally and at scale.



**Who Is the Company Behind Bildhive?**

- **Seller:** [Bildhive Technologies](https://www.g2.com/sellers/bildhive-technologies)
- **Year Founded:** 2016
- **HQ Location:** Vaughan, CA
- **LinkedIn® Page:** https://www.linkedin.com/company/bildhive (6 employees on LinkedIn®)






### 23. [Diverse Solutions Mapping IDXq](https://www.g2.com/products/diverse-solutions-mapping-idxq/reviews)
Add MLS search to your site. Capture leads, close deals. Use state-of-the-art property search widgets to engage visitors and keep them coming back to your website.



**Who Is the Company Behind Diverse Solutions Mapping IDXq?**

- **Seller:** [Diverse Solutions](https://www.g2.com/sellers/diverse-solutions-81f51702-53bb-44f4-ad0d-a39bd9f6fc62)
- **Year Founded:** 2005
- **HQ Location:** Bellevue, US
- **Twitter:** @diversesolution (1,973 Twitter followers)
- **LinkedIn® Page:** http://www.linkedin.com/company/diversesolutions (16 employees on LinkedIn®)






### 24. [Diverse Solutions Traffic Workx](https://www.g2.com/products/diverse-solutions-traffic-workx/reviews)
Get a predictable and consistent flow of traffic to your website. Receive a guaranteed number of unique website visitors every month. Get targeted visitors searching for homes in your area. Increase website conversions with visitors going to the most relevant pages on your website.



**Who Is the Company Behind Diverse Solutions Traffic Workx?**

- **Seller:** [Diverse Solutions](https://www.g2.com/sellers/diverse-solutions-81f51702-53bb-44f4-ad0d-a39bd9f6fc62)
- **Year Founded:** 2005
- **HQ Location:** Bellevue, US
- **Twitter:** @diversesolution (1,973 Twitter followers)
- **LinkedIn® Page:** http://www.linkedin.com/company/diversesolutions (16 employees on LinkedIn®)






### 25. [eCampaignPro](https://www.g2.com/products/ecampaignpro/reviews)
Real estate email marketing software that allows you to create professional-looking real estate email flyers using our vast library of real estate email templates. Simple to use, just select a template, choose your list, customize your flyer, then click and send. eCampaignPro gets your real estate email flyers delivered to the inbox of your prospects in your target markets, Guaranteed.



**Who Is the Company Behind eCampaignPro?**

- **Seller:** [XL Technologies](https://www.g2.com/sellers/xl-technologies)
- **Year Founded:** 2001
- **HQ Location:** Sarasota, US
- **LinkedIn® Page:** https://www.linkedin.com/company/xl-technologies/ (19 employees on LinkedIn®)







## What Is Real Estate Marketing Software?

[Real Estate Software](https://www.g2.com/categories/real-estate)

## What Software Categories Are Similar to Real Estate Marketing Software?

- [Real Estate Activities Management Software](https://www.g2.com/categories/real-estate-activities-management)
- [Property Management Software](https://www.g2.com/categories/property-management)
- [Real Estate CRM Software](https://www.g2.com/categories/real-estate-crm)


---

## How Do You Choose the Right Real Estate Marketing Software?

### What You Should Know About Real Estate Marketing Software

### What is Real Estate Marketing Software?

Real estate marketing software helps real estate professionals (e.g., agents, realtors, brokers, investors, and portfolio owners) market their properties better, build brand awareness, and develop relationships with buyers. The software also cuts costs on extraneous outreach efforts, focuses marketing efforts via analysis on leads, and automates manual tasks like data collection and notification settings. Real estate marketing software makes it possible for real estate agents and agencies to stay ahead of the competition as well as take advantage of existing technology to make the most of their own time and their clients'. Real estate marketing software also enables the management and effective wielding of the agent’s sphere of influence (SOI), ensuring their successful closings result in an enriched pipeline of clients.

### What are the Common Features of Real Estate Marketing Software?

The functionality of real estate marketing software can run the gamut, from simple listing optimization software to comprehensive channel management to synchronizing physical and digital marketing efforts. Below are a handful of features that are common across any type of real estate marketing solution:

**Image uploading and editing:** Users can edit, create, and upload high-quality, professional-looking images to the website, email campaign, social media channel, or other advertising systems. Ensuring that all listed properties are marketed with appealing photos can go a long way in driving more sales.

**Virtual media tours:** Users can provide 3D or panoramic images to showcase available units and include short video tours that walk through room layouts as well.

**Website personalization:** Real estate marketing products typically offer some level of website design and content management system functionality, simplifying the website creation process. Some solutions add IDX APIs to their website management functionality, making it easier to capture leads and advertise new property listings.

**Lead management:** Supported by lead scoring and grading features, users can automate drip marketing campaigns that send relevant messages over time based on prospect behaviors and predefined campaign steps. Automated behavior tracking then tracks the emails a prospect opens and clicks, the web pages they visit, and the keywords they use. All of these lead management tools allow businesses to collect and analyze prospect data without having to manually assess each customer lead.

**Built-in or integrated CRM:** Some real estate marketing solutions offer CRM natively, while others can integrate with a dedicated [real estate CRM software](https://www.g2.com/categories/real-estate-crm). Users can capitalize on aggregated leads collected as a result of successful marketing campaigns and make smarter business decisions based on available prospect demographic data.

Other Features of Real Estate Marketing Software: [IDX Website Capabilities](https://www.g2.com/categories/real-estate-marketing/f/idx-website), [MLS Integration Capabilities](https://www.g2.com/categories/real-estate-marketing/f/mls-integration), [SEO Strategization Capabilities](https://www.g2.com/categories/real-estate-marketing/f/seo-strategization), [Website Builder Capabilities](https://www.g2.com/categories/real-estate-marketing/f/website-builder)

### What are the Benefits of Real Estate Marketing Software?

Real estate marketing campaigns bridge the gap between a waning need for real estate professionals (because buyers are starting to spend more time researching on their own) and information overload (because the internet can yield too much irrelevant research). Real estate professionals that are active, engaged, and visible can more easily gain the attention of new clients. Real estate marketing software makes it easier for prospects to find agents and agencies, cuts down on the costs of traditional advertising and marketing tactics, and allows agents to simplify the process of house hunting for their clients.

**Stronger contact management:** Effective real estate marketing results in a growing database of contacts and listings, as well as a higher close rate on conversions and referrals. Real estate marketing software ensures that agents deliver relevant content to their clients, maintain contact with past clients, and stay informed of the market and ahead of their competition.

**Increased ROI:** Real estate marketing software measures the effectiveness of specific marketing campaigns to help agents optimize future digital marketing campaigns. Reports on high and poor performance provide insight into both the efforts of the individual agent and the overall market.

**Stronger marketing automation:** Real estate marketing solutions can automate the lead cultivation cycle and provide actionable insights into prospective buyers. Additionally, automation helps integrate all aspects of a workflow, centralizing and organizing customer and property information. Once an agency has automated its processes, it is set up to scale effectively.

### Who Uses Real Estate Marketing Software?

Users of real estate marketing software leverage current buyers’ online research habits as they make their way through the purchasing lifecycle.

**Real estate agents and brokers:** Real estate professionals utilize real estate marketing software to build and maintain their brand across all mediums of marketing, leverage all possible methods of communicating with buyers, better market their listings, and take advantage of all touchpoints.

**Real estate software vendors:** Companies that produce and update real estate solutions—i.e., vendors—take cues from real estate marketing software to provide improved support to technologies that can supplement or enhance their product offerings. Those companies can also leverage real estate marketing software to create optimized landing pages and websites that will best attract the attention of real estate businesses to their service offerings.

**Home buyers and sellers:** While home sellers and buyers don’t necessarily interact with the specific real estate marketing solution, they do reap the benefits of a properly deployed and utilized real estate marketing software. They will get polished and personalized messaging, engage with high-quality and/or VR-enhanced listings, and benefit from a deep relationship with their chosen agent.

**Commercial buyers and sellers:** Similarly, buyers and sellers of commercial property don’t directly interact with real estate marketing systems. However, because they conduct research and transactions via commercial real estate brokerages and firms, they still reap the benefits of real estate marketing solutions. Those benefits can range from streamlining administrative tasks, marketing production tasks, and branding-specific property websites.

#### Software Related to Real Estate Marketing Software

Real estate marketing software are offered as standalone point solutions or are designed to be integrated with third-party real estate software, with an aim of better equipping real estate agents and professionals with tools that work in tandem with each other. Digital and physical real estate marketing strategies enhance the activities of real estate professionals, boost brand awareness, and facilitate the generation of and data gathering on high-caliber leads. Real estate marketing software automates those efforts as well. 

Below are a couple of software types that can be used in tandem with or supplement these tools:

[Real estate activities management software](https://www.g2.com/categories/real-estate-activities-management) **:** Real estate activities management software manages and streamlines the daily sales, transaction, and administrative activities of agents and real estate professionals, and centrally stores all real estate documents and information. These tools are designed to integrate with other solutions, including real estate marketing software, making it easy to run a real estate firm.

[Real estate CRM software](https://www.g2.com/categories/real-estate-crm) **:** Real estate CRM software simplifies the identification and tracking of all real estate leads. Real estate marketing software takes client information that is stored in the industry-specific software to bolster marketing campaigns, tailor marketing messaging, and bolster relationships between agents and clients.

[Web design software](https://www.g2.com/categories/web-design) **:** Web design software allows users to create their own web pages, via website builder or code framework. Some real estate marketing software focuses on the creation and management of appealing agency or agent websites, making sure that those websites are equipped to capture leads, track engagement, and integrate with [multiple listing service (MLS) software](https://www.g2.com/categories/multiple-listing-service-mls).

[Real estate virtual tour](https://www.g2.com/categories/real-estate-virtual-tour) **:** Virtual and augmented reality technology allows real estate agents and firms to better market their listings to prospective buyers. Real estate virtual tour software simplifies the digital creation of 360-degree tours of a property listing. Real estate marketing software can help guide interest throughout the pipeline.

### Challenges with Real Estate Marketing Software

**Fragmentation of real estate software landscape:** Point solutions have been developed within the real estate industry, slowly bringing the industry up to speed with technological innovations. Those point solutions, however, address distinct parts of the real estate process, resulting in a fragmented solution landscape. While many real estate marketing solutions claim that they can be integrated into any existing real estate solution, that claim doesn’t go far without a strategy to reconcile disparate systems or effectively exchange data between distinct systems.

**Adoption:** As with any other type of solution, lack of adoption will derail any successful implementation. Real estate marketing solutions promise an increase in ROI, enhanced brand awareness, and better visibility among the crowd—that requires user accountability to utilize the solution so that impact can be identified, tracked, measured, and leveraged. Without widespread adoption, the positive impact of real estate marketing solutions cannot be proven.

### How to Buy Real Estate Marketing Software

#### Requirements Gathering (RFI/RFP) for Real Estate Marketing Software

When beginning the buying process for real estate marketing software, buyers should assess the current pain points with their existing tech stack. Which problems could a real estate marketing product solve? Pinpointing specific areas such as weak email marketing performance or website functionality can help start the conversation with appropriate vendors.

#### Compare Real Estate Marketing Software Products

**Create a long list**

Long lists are created by eliminating the options that do not provide critical functionality. Based on the needs of a real estate business, certain marketing features may be more useful than others. If website design is not a priority, a product that offers more marketing automation and lead nurturing features will be a better fit. A typical long list should not include more than 10 products unless many options are very similar. In this case, additional details like the geographical presence of the company or its reputation can be used to eliminate vendors.

**Create a short list**

Short lists are created by reviewing the RFI information received from vendors. Some vendors may decline to participate and respond to RFIs. These vendors are usually eliminated from the selection process. From there, this short list steers the buying decision closer to completion, leaving only a couple of vendors to choose between. This decision is based on small, key factors that fulfill all the requirements and considerations an agency has.

**Conduct demos**

Demos are a great opportunity for buyers to see how the real estate marking solution works. Only the shortlisted vendors are invited to demonstrate their solutions. Demos should be performed live, using the system, and not through slide decks and screenshots. All vendors should follow a predetermined scenario that simulates the business processes of the buyer. Buyers should prepare a set of sample tasks to be demonstrated through the demo, such as walking through website design, marketing campaign creation, or creating and editing property listings.

Demos are a great time to ask key questions about the software, such as:

- Does the product support IDX website creation?
- What are the available integrations for the product?
- Is the pricing model based on the number of users?
- Does the product include basic templates for website design and marketing campaign creation?
- Is there a mobile app version of the product?

#### Selection of Real Estate Marketing Software

**Choose a selection team**

To choose a selection team, decision makers need to involve subject matter experts from all teams that will use the system. This will likely be a handful of agents or related staff who will rely on the system in their day-to-day work, as well as key leadership members.

**Negotiation**

Negotiation happens between the buyer and the short list of vendors. In some cases, there are only two vendors that make it to this stage, which means that they offer similar products. At this point, the dealbreaker is the price of the product, which can vary based on the discounts offered by each vendor. Buyers should consider upfront costs, both for implementation and ongoing maintenance, as well as any related services that come with the product. For example, some real estate marketing solutions may be supplemented by design support from the vendor.

**Final decision**

The final decision should be based on all the information gathered previously.

### Real Estate Marketing Software Trends

The real estate industry has taken leaps and bounds with software technology in the past few years e.g., IDX APIs, industry-specific solution offerings, and mobile-ready software. 

Below are some trends that will continue their growth in the real estate industry:

**Artificial intelligence**

Interest in artificial intelligence (AI) has dominated much of the technological innovation conversation in the property tech world. AI’s ability to take over menial, manual tasks will reduce the amount of time real estate professionals have to spend on data entry, sifting through listings and customer profiles, and wading through contracts and documents. Effective leveraging of AI can result in the building of deeper, more meaningful relationships between buyers and sellers, all facilitated via the real estate agent. For example, AI-powered MLS platforms can generate property recommendations that are customized to the requirements and likes of a client, helping real estate professionals sift through multiple leads rather than sifting through myriad listings for a single lead.

**Focus on website optimization**

One of the branding areas that real estate marketing software can optimize is the real estate agent’s professional website. Agents can further prove their trustworthiness and relevance to buyers with an updated, active website that all branding and marketing campaigns point towards. More real estate marketing solutions are taking into consideration the need to optimize both existing and nonexistent websites.

**APIs**

API availability and access allow smaller real estate firms to compete with bigger firms. APIs facilitate the transfer and sharing of data that enriches existing systems. More software vendors are providing API access for real estate businesses, enriching the data stored in the businesses’ CRM systems and listing databases. The easier it becomes to integrate APIs with various areas of a real estate agency, the more ways users will utilize APIs to get the most out of existing and desired system offerings.