# Best Real Estate Marketing Software - Page 6 *By [Neya Kumaresan](https://research.g2.com/insights/author/neya-kumaresan)* Real estate marketing software helps real estate agencies, brokerages, or independent real estate agents attract new businesses and advertise their services. Agents use web content management (WCM) platforms and search engine optimization (SEO) tools in real estate marketing software to create internet data exchange (IDX) websites, e-newsletters, digital flyers, email marketing campaigns, and social media posts. While some real estate marketing software provides features designed to help with real estate branding, others include tools to integrate with [virtual tour software](https://www.g2.com/categories/virtual-tour), which enable real estate professionals to further the process of finding a new home with potential buyers. In the modern world, it is crucial to have branding efforts, social media posts, websites, and more for a business so that the public can be aware of the company and the services they provide. So, having real estate marketing software as a part of a real estate agency or brokerage company allows agents to manage essential outward communicative aspects of the business to keep the business running. Although there are marketing software with similar functionalities, these tools are designed specifically to aid the marketing efforts of real estate professionals. Some real estate marketing solutions are designed to seamlessly integrate with [multiple listing services (MLS) software](https://www.g2.com/categories/multiple-listing-service-mls) or [real estate activities management software](https://www.g2.com/categories/real-estate-activities-management). Additionally, these software either provide CRM capabilities or integrate alongside [real estate CRM software](https://www.g2.com/categories/real-estate-crm) to manage the overall productivity of the real estate or brokerage business. Notably, products that provide marketing automation capabilities for any industry other than real estate do not qualify for this category. To qualify for inclusion in the Real Estate Marketing category, a product must: - Offer the ability to make customizable real estate IDX websites - Generate, nurture, and/or capture real estate leads through marketing capabilities - Provide basic marketing functionalities like an automated follow-up, email marketing, flyer creation, social media management, campaign building, etc. - Support the creation, editing, and sharing of advertisements and branding efforts - Provide or integrate with a CRM ## Top Real Estate Marketing Software at a Glance | # | Product | Rating | Best For | What Users Say | |---|---------|--------|----------|----------------| | 1 | [AppFolio](https://www.g2.com/products/appfolio/reviews) | 4.6/5.0 (1,021 reviews) | Vacancy syndication with end-to-end leasing workflows | "[Makes my job so much easier!!!](https://www.g2.com/survey_responses/appfolio-review-7805718)" | | 2 | [TurboTenant](https://www.g2.com/products/turbotenant/reviews) | 4.5/5.0 (94 reviews) | Rental listing syndication with end-to-end leasing | "[Consistent Workflows and Reliable Reporting in One Dashboard](https://www.g2.com/survey_responses/turbotenant-review-12561590)" | | 3 | [Fello](https://www.g2.com/products/fello-fello/reviews) | 4.8/5.0 (114 reviews) | Seller lead scoring and database nurture automation | "[Seamless, Professional Experience—Outstanding Support from Tamara at Fello](https://www.g2.com/survey_responses/fello-review-12847955)" | | 4 | [Luxury Presence](https://www.g2.com/products/luxury-presence/reviews) | 4.3/5.0 (24 reviews) | Luxury real estate brand presence with SEO-driven lead generation | "[Absolutely Love The Team and Platform!](https://www.g2.com/survey_responses/luxury-presence-review-12191937)" | | 5 | [BoldTrail](https://www.g2.com/products/boldtrail/reviews) | 4.5/5.0 (1,480 reviews) | Automated lead nurturing with real estate CRM | "[Effortless Lead Management with BoldTrail](https://www.g2.com/survey_responses/boldtrail-review-12913989)" | | 6 | [Yardi RENTCafe](https://www.g2.com/products/yardi-rentcafe/reviews) | 4.0/5.0 (45 reviews) | Yardi-native leasing and resident lifecycle marketing | "[Senior Area Director](https://www.g2.com/survey_responses/yardi-rentcafe-review-11699085)" | | 7 | [BatchLeads](https://www.g2.com/products/batchleads/reviews) | 4.8/5.0 (147 reviews) | Off-market lead generation with integrated skip-tracing | "[Quality Leads, Amazing Filters & AI = Scaling Your Business đź’°](https://www.g2.com/survey_responses/batchleads-review-11766166)" | | 8 | [TenantCloud](https://www.g2.com/products/tenantcloud/reviews) | 4.4/5.0 (285 reviews) | Vacancy syndication with end-to-end leasing workflows | "[Streamlined my business](https://www.g2.com/survey_responses/tenantcloud-review-5088973)" | | 9 | [Smarter Contact](https://www.g2.com/products/smarter-contact/reviews) | 4.9/5.0 (86 reviews) | High-volume SMS outreach for motivated-seller prospecting | "[Ive used other companies .. This is best with ease of use..](https://www.g2.com/survey_responses/smarter-contact-review-11657624)" | | 10 | [Rechat](https://www.g2.com/products/rechat/reviews) | 4.7/5.0 (73 reviews) | Unified brokerage CRM and listing marketing | "[Rechat, The Ultimate Real Estate Ecosystem + A Support Team That Moves at Lightning Speed](https://www.g2.com/survey_responses/rechat-review-12880273)" | ## How Many Real Estate Marketing Software Products Does G2 Track? **Total Products under this Category:** 194 ### Category Stats (Jul 2026) - **Average Rating**: 4.32/5 (↑0.01 vs Jun 2026) The average rating of products in this category, based on all submitted ratings - **Top Trending Product**: Rechat (+0.89%) - Among all products in this category, Rechat recorded the largest rating increase compared to last month *Last updated: July 05, 2026* ## How Does G2 Rank Real Estate Marketing Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 7,400+ Authentic Reviews - 194+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## Which Real Estate Marketing Software Is Best for Your Use Case? - **Leader:** [AppFolio](https://www.g2.com/products/appfolio/reviews) - **Highest Performer:** [Smarter Contact](https://www.g2.com/products/smarter-contact/reviews) - **Easiest to Use:** [TurboTenant](https://www.g2.com/products/turbotenant/reviews) - **Top Trending:** [Fello](https://www.g2.com/products/fello-fello/reviews) - **Best Free Software:** [AgentFire](https://www.g2.com/products/agentfire-2022-08-16/reviews) --- **Sponsored** ### Lofty Lofty is an award-winning, all-in-one marketing, lead generation, and customer relationship management (CRM) platform built specifically for real estate professionals — from solo agents and growing teams to large brokerages. Designed to automate marketing, boost productivity, and streamline sales workflows, Lofty empowers users to capture, nurture, and convert leads into closed transactions more efficiently. Powered by advanced AI, Lofty's AI Workforce delivers intelligent automation, predictive insights, and virtual assistant capabilities, ensuring that agents never miss an opportunity. With more than 33 built-in lead generation methods, cross-platform 360° marketing, brand advertising, and hyper-local automation tools like Lofty Bloom, the platform helps real estate businesses scale their client base and maximize ROI. A key differentiator is Lofty’s IDX-integrated, SEO-optimized websites, which seamlessly sync with the CRM. This integration ensures that lead data flows directly into your pipeline, enabling personalized follow-ups, automated nurturing, and real-time engagement tracking — all from one central platform. Combined with tools like AI Copilot, social media automation, Dynamic CMA presentations, a power dialer, and complete transaction management, Lofty simplifies every step of the sales cycle. Trusted by top agents, teams, and brokerages nationwide, Lofty brings marketing, lead generation, client engagement, and deal management together in a single, mobile-friendly solution built to accelerate growth and close more transactions. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=340&secure%5Bchosen_at%5D=2026-07-05T15%3A15%3A44Z&secure%5Bdisplayable_resource_id%5D=339&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=neighbor_category&secure%5Bplacement_resource_ids%5D%5B%5D=339&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=46501&secure%5Bresource_id%5D=340&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Freal-estate-marketing&secure%5Btoken%5D=a1bb4d51dc1aaf82edf64d6c190886189b3ab7d82a1a5f069494b1d1c4cf9df2&secure%5Burl%5D=https%3A%2F%2Flofty.com%2F%3FfromEmail%3Dtrue%26utm_source%3DG2&secure%5Burl_type%5D=book_demo) --- ## What Are the Top-Rated Real Estate Marketing Software Products in 2026? ### 1. [MoxiWorks Real Estate Website Builder](https://www.g2.com/products/moxiworks-real-estate-website-builder/reviews) The MoxiWorks Website Platform makes it simple to build a strong online presence for your brokerage, that can be leveraged to communicate your value to prospects and spread brand awareness throughout your markets. Easily create full-featured websites that support lead capturing and MLS integration. In just a few clicks, build mobile-friendly designs using pre-built templates, or customize your website down to individual elements. Showcase your brokerage's unique value and expertise to the world with MoxiWebsites. The MoxiWorks Website is best suited for residential real estate brokerages with 10 agents or more. Industry-leading brokerages that want to increase sales and retain the best agents use MoxiWebsites. **Who Is the Company Behind MoxiWorks Real Estate Website Builder?** - **Seller:** [MoxiWorks](https://www.g2.com/sellers/moxiworks) - **Year Founded:** 2010 - **HQ Location:** Bellevue, Washington - **Twitter:** @MoxiWorks (1,325 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/moxi-works/ (148 employees on LinkedIn®) ### 2. [MyLeadDashboard](https://www.g2.com/products/myleaddashboard/reviews) The automated real estate marketing software that generates leads, testimonials & 3x more repeat business. MyLeadDashboard allows you to keep in touch with clients and contacts effortlessly. **Who Is the Company Behind MyLeadDashboard?** - **Seller:** [Continuity Programs](https://www.g2.com/sellers/continuity-programs) - **HQ Location:** Walled Lake, MI - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) ### 3. [New Home Star](https://www.g2.com/products/new-home-star/reviews) We exist to help builders field the best new home sales team within their markets while building a world-class culture in the process. For our Sales Agents, it means that they have the finest training, tools and resources, and work with some of the best home builders in the industry. For our builder partners, this provides a significant advantage that allows them to outperform their competition in both market share and margin, and gives them the opportunity to scale and grow quickly. **Who Is the Company Behind New Home Star?** - **Seller:** [New Home Star](https://www.g2.com/sellers/new-home-star) - **Year Founded:** 2008 - **HQ Location:** Chicago, US - **Twitter:** @newhomestar (1,404 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/new-home-star/ (522 employees on LinkedIn®) ### 4. [Onechimp](https://www.g2.com/products/onechimp/reviews) PAPERLESS OFFICE + CRM + LEADS + WEBSITES to Automate and GROW Your Real Estate Business. **Average Rating:** 5.0/5.0 **Total Reviews:** 1 **Who Is the Company Behind Onechimp?** - **Seller:** [OneChimp Technology](https://www.g2.com/sellers/onechimp-technology) - **HQ Location:** Seattle, WA - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Small-Business #### What Are Recent G2 Reviews of Onechimp? **"[Fantastic All-in-One Broker in a Box](https://www.g2.com/survey_responses/onechimp-review-478239)"** **Rating:** 5.0/5.0 stars *— David A P.* [Read full review](https://www.g2.com/survey_responses/onechimp-review-478239) --- #### What Are G2 Users Discussing About Onechimp? - [What is Onechimp used for?](https://www.g2.com/discussions/what-is-onechimp-used-for) ### 5. [Oparah Realty](https://www.g2.com/products/oparah-realty-oparah-realty/reviews) Oparah Realty is a real estate consulting agency that offers its clients the best real estate deals, minimizing the risks and maximizing the return on investment. **Who Is the Company Behind Oparah Realty?** - **Seller:** [Oparah Realty](https://www.g2.com/sellers/oparah-realty) - **Year Founded:** 2010 - **HQ Location:** Opebi-Ikeja, NG - **Twitter:** @oparahrealty (65 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/oparahrealty (3 employees on LinkedIn®) ### 6. [Open Real Estate CMS](https://www.g2.com/products/open-real-estate-cms/reviews) Open Real Estate - is a free script for building a website containing information about buying, renting, selling or changing of realty (apartments, houses, land property etc). This product can be used for creating a web platform for your business as well as for developing your own business from the ground up. **Who Is the Company Behind Open Real Estate CMS?** - **Seller:** [Open Real Estate](https://www.g2.com/sellers/open-real-estate) - **HQ Location:** N/A - **Twitter:** @MonoRayStudio (33 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) ### 7. [opZynic](https://www.g2.com/products/opzynic/reviews) opZynic is the leading AI chatbot for real estate built specifically for the Indian property market. It automates property lead generation from your website by instantly answering buyer inquiries, recommending projects based on budget and location, and capturing verified contact details — all inside the chat, without forms. Every lead is automatically synced to your CRM (Salesforce, HubSpot, Zoho, LeadSquared, and more), giving your sales team only qualified, sales-ready prospects. Setup requires zero developer skills — paste one snippet and go live in under 2 minutes. Trusted by 500+ real estate teams across India, opZynic delivers 3x lead conversion, sub-2-second AI responses, and 24/7 uptime — making it the most complete real estate sales automation and lead qualification tool for developers, brokers, and agencies. **Who Is the Company Behind opZynic?** - **Seller:** [opZynic](https://www.g2.com/sellers/opzynic) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) ### 8. [PG Real Estate](https://www.g2.com/products/pg-real-estate/reviews) Turnkey Real Estate website for real estate brokers, agents and companies. Life-time, independent, powerful, multi-lingual, open source and highly customizable solution! **Who Is the Company Behind PG Real Estate?** - **Seller:** [pilotgroup.net](https://www.g2.com/sellers/pilotgroup-net-38b9fa2f-a426-4baf-950e-dc1cdbac4403) - **HQ Location:** N/A - **LinkedIn® Page:** http://www.linkedin.com/company/pg-real-estate (1 employees on LinkedIn®) ### 9. [Pinova Technologies](https://www.g2.com/products/pinova-technologies/reviews) Pinova is the AI-powered real estate CRM and IDX website platform built for agents who want to close more deals, without working more hours. Most real estate agents lose 67% of their leads within the first 5 minutes, simply because nobody responded fast enough. Pinova solves this with an AI lead response engine that contacts every new inquiry in under 60 seconds, 24 hours a day, 7 days a week. While your competitors are sleeping, your Pinova AI is qualifying leads, answering property questions, and booking appointments. WHAT PINOVA INCLUDES: AI Lead Response Engine Pinova's AI responds to every new lead in under 60 seconds, by text, email, or both. It qualifies prospects with intelligent follow-up questions, answers property inquiries automatically, and hands off warm conversations to the agent at exactly the right moment. The average response time across Pinova agents is 47 seconds. IDX Website + Lead Capture Every Pinova plan includes a fully custom, conversion-optimized real estate website, built around the agent's brand, live in 48 hours. Features include full MLS/IDX property search, home valuation tools, neighborhood guides, and lead capture on every page. Sites are structured for AI search (Google AI Overviews, ChatGPT) from day one, with proper schema markup and page speed optimization. Smart Pipeline CRM A visual deal pipeline that shows agents exactly where every lead stands, from first inquiry to signed contract. Smart Lists surface warming leads in real time. Every interaction is logged automatically. Works with 250+ lead sources including Zillow, Realtor.com, Facebook Lead Ads, and Google. 90-Day Automated Nurture Pinova's nurture engine keeps every lead engaged for 90+ days with personalized email and SMS sequences. Campaigns are triggered by lead behavior, a lead who searches condos gets condo content; a lead who views a specific neighborhood gets a neighborhood market report. Sequences are written in the agent's voice and can be customized at any time. 250+ Integrations Pinova connects to every major lead source and tool agents already use. Zillow, Realtor.com, Facebook Ads, Google Ads, Follow Up Boss, kvCORE, Zapier, Gmail, Google Calendar, Calendly, and 240+ more. Agents don't have to rip out existing tools, Pinova layers on top of what works. WHO PINOVA IS FOR: Solo agents who want to compete with large teams by automating their lead response and nurture. Real estate teams of 2–25 agents who need shared pipelines, round-robin lead routing, and accountability dashboards. Agents tired of paying $200–$400/month across multiple tools (website + CRM + dialer + email platform) who want one integrated system. HOW PINOVA COMPARES: Pinova vs. Follow Up Boss: Follow Up Boss is a strong CRM but does not include a website, IDX, or built-in AI response. Agents pay $69–$500/month for FUB plus $300–$500/month for a separate IDX website. Pinova delivers all three for $129–$399/month. Pinova vs. kvCORE: kvCORE includes a website and CRM but is priced for large teams ($1,200+/month), has a steep learning curve, and lacks Pinova's AI-native lead response. Pinova is designed for individual agents and small teams. Pinova vs. LionDesk: LionDesk is a basic CRM with no website and limited AI capability. Pinova includes everything LionDesk does plus a custom website, IDX, and advanced AI. PRICING: Solo Plan - $129/month: 1 agent, AI response up to 200 leads/month, lead capture website, full CRM, 3 automated sequences, 50+ integrations. Growth Plan - $399/month: Up to 5 agents, unlimited AI responses, premium IDX website, unlimited nurture sequences, 250+ integrations, lead source ROI reporting, concierge onboarding. Team Plan - $799/month: 10 agents, round-robin routing, team leaderboard, shared inbox, quarterly strategy calls. All plans include a 14-day free trial with no credit card required. RESULTS AGENTS SEE: 175% increase in booked appointments within 90 days. Average of 3.2 additional deals closed in year one. Net ROI of $27,400 after Pinova cost (based on U.S. median commission of $9,500 per transaction). Agents typically recover the annual cost of Pinova with less than one additional closing. **Who Is the Company Behind Pinova Technologies?** - **Seller:** [Pinova Technologies](https://www.g2.com/sellers/pinova-technologies) - **Year Founded:** 2024 - **HQ Location:** Gurugram, IN - **LinkedIn® Page:** https://www.linkedin.com/company/pinova-technologies-pvt-ltd (4 employees on LinkedIn®) ### 10. [Postamo](https://www.g2.com/products/postamo/reviews) Postamo makes it fast and easy for real estate professionals to share content and grow their business with Facebook, Twitter, LinkedIn, and more. Whether it’s a new listing, news article, home improvement tip, or an upcoming open house, Postamo allows agents to promote their information on multiple social networks with a few button clicks. And, every page shared via Postamo is prominently branded for the agent so the agent can be top-of-mind in their networks and communities for real estate needs. Increase visibility with campaigns for active listings, upcoming open houses, and potential home sellers - target the right prospects, capture leads, and measure the results. Keep your Facebook, Twitter and LinkedIn profiles active with content relevant to your followers. Schedule posts in advance and publish to multiple pages at a time. Use Postamo to streamline your social advertising efforts all on one single platform and focus on what’s important - your clients & prospects. **Who Is the Company Behind Postamo?** - **Seller:** [Postamo](https://www.g2.com/sellers/postamo) - **Year Founded:** 2018 - **HQ Location:** Los Angeles, US - **LinkedIn® Page:** https://www.linkedin.com/company/18408990/ (4 employees on LinkedIn®) ### 11. [Profusion360](https://www.g2.com/products/profusion360/reviews) Profusion360 is a leading Real Estate Marketing Platform for Real Estate Agents and Brokers. Profusion360 provides high-end professional real estate websites, virtual tours, listing syndication, social media marketing, property websites, showing home feedback system, and more. **Who Is the Company Behind Profusion360?** - **Seller:** [Profusion360](https://www.g2.com/sellers/profusion360) - **Year Founded:** 2006 - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/profusion360 (1 employees on LinkedIn®) ### 12. [PropertyCapsule](https://www.g2.com/products/propertycapsule/reviews) Centralize, Automate and Publish Your Properties with Ease. **Who Is the Company Behind PropertyCapsule?** - **Seller:** [VTS](https://www.g2.com/sellers/vts-5eb13152-fa11-46cf-b4bf-4b1986aded6f) - **Year Founded:** 1987 - **HQ Location:** N/A - **Twitter:** @WeAreVTS (6,128 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/4811018/ (1 employees on LinkedIn®) ### 13. [Property Flow](https://www.g2.com/products/property-flow/reviews) Property Flow provides a complete end-to-end solution for real estate agents, brokers and developers allowing them to bring their business online. **Who Is the Company Behind Property Flow?** - **Seller:** [Property Flow](https://www.g2.com/sellers/property-flow) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) ### 14. [Property Matrix](https://www.g2.com/products/property-matrix/reviews) Property Matrix is revolutionizing property management through its powerful, user-friendly, and highly customizable software. Designed to cater to the nuanced needs of property management, Property Matrix offers a comprehensive accounting suite that supports both cash and accrual methods, ensuring that managing your company's finances is seamless and efficient. With enterprise-class accounting capabilities, Property Matrix enables property managers to handle complex transactions with ease, thanks to features like separate books for each company, detailed transaction histories, and the ability to break down expenses to the finest detail. Moreover, Property Matrix is built with mobility in mind. Its responsive design ensures full functionality across all devices, enabling real-time data updates and cloud-based storage for accessing important documents and information anywhere, anytime. Property Matrix also stands out for its commitment to customization and automation. Users can tailor the system to their unique needs, from creating custom fields to automating workflows, ensuring that the software adapts to their business processes rather than the other way around. Additionally, Property Matrix offers personalized support, with dedicated representatives for each client, ensuring quick and familiar assistance whenever needed. With its robust functionality and focus on user experience, Property Matrix is not just a tool but a partner in simplifying property management, making it an ideal choice for professionals managing commercial or residential properties worldwide. **Average Rating:** 4.5/5.0 **Total Reviews:** 15 **How Do G2 Users Rate Property Matrix?** - **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 8.7/10) **Who Is the Company Behind Property Matrix?** - **Seller:** [Property Matrix](https://www.g2.com/sellers/property-matrix) - **Year Founded:** 2001 - **HQ Location:** Culver City, CA - **Twitter:** @PropertyMatrix (237 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/3580934/ (13 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Real Estate - **Company Size:** 73% Small-Business, 13% Enterprise #### What Are Recent G2 Reviews of Property Matrix? **"[Modern Property Management Software](https://www.g2.com/survey_responses/property-matrix-review-9696093)"** **Rating:** 4.0/5.0 stars *— Nyron W.* [Read full review](https://www.g2.com/survey_responses/property-matrix-review-9696093) --- **"[Extremely easy to learn and problems were almost immediately remedied by their outstanding team.](https://www.g2.com/survey_responses/property-matrix-review-9695725)"** **Rating:** 4.5/5.0 stars *— Linda W.* [Read full review](https://www.g2.com/survey_responses/property-matrix-review-9695725) --- #### What Are G2 Users Discussing About Property Matrix? - [What is Property Matrix used for?](https://www.g2.com/discussions/what-is-property-matrix-used-for) - 1 comment ### 15. [Property Platform](https://www.g2.com/products/property-platform-llc-property-platform/reviews) As a leader in the Prop-tech industry for the past 10 years, Property Platform has been delivering tailored sales and marketing solutions for the world's most exclusive real estate projects, launching to market over US$30 Billion in residential real estate. Property Platform delivers digital solutions designed specifically for the luxury, mixed-use, and residential property sales and rental market. From marketing the most exclusive homes in the world in Monaco, to selling the most expensive hotel ever purchased in New York, to providing the solution for North America's largest developer's prime real estate portfolio - Property Platform is trusted by the teams who accept nothing but the best. Property Platform is the sales and marketing solution for today’s most visionary developers. Sophisticated yet intuitive, our technology is designed to revolutionize residential and commercial sales and leasing, and is easily adapted for use in the hospitality industry. With a bespoke interface that integrates your brand, Property Platform puts immersive and interactive content at your fingertips. Reimagine the sales and event management process with innovative visual tools, and easily reach clients around the globe with custom virtual experiences—all while capturing critical customer data for marketing. **Who Is the Company Behind Property Platform?** - **Seller:** [Property Platform](https://www.g2.com/sellers/property-platform) - **HQ Location:** New York, US - **LinkedIn® Page:** https://www.linkedin.com/company/property-platform (12 employees on LinkedIn®) ### 16. [Property Raptor](https://www.g2.com/products/property-raptor/reviews) Our Salesforce-powered CRM software for real estate agents and agencies is designed to help agents nurture customer relationships, automate sales, and close more deals. **Who Is the Company Behind Property Raptor?** - **Seller:** [Property Raptor](https://www.g2.com/sellers/property-raptor) - **HQ Location:** Mayfair, GB - **LinkedIn® Page:** https://www.linkedin.com/company/property-raptor/ (28 employees on LinkedIn®) ### 17. [PropertySimple](https://www.g2.com/products/propertysimple/reviews) PropertySimple helps real estate agents streamline their marketing, lead generation, and follow-up, all in one easy-to-use tool. See how you can grow your business and close more deals with the platform for the next generation of real estate agents! **Who Is the Company Behind PropertySimple?** - **Seller:** [Aflorithmic](https://www.g2.com/sellers/aflorithmic) - **Year Founded:** 2019 - **HQ Location:** London, GB - **Twitter:** @aflorithmic (582 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/14037978 (54 employees on LinkedIn®) ### 18. [Property Vista](https://www.g2.com/products/property-vista-software-inc-property-vista/reviews) Property Vista is a property management software solution that transforms how property managers manage their properties and build tenant relationships to grow their business. Property Vista integrates all of the necessary tools for property managers to efficiently manage their properties and improve the tenant experience - from prospective tenant applications to move-out inspections and everything in between, Property Vista’s intuitive cloud-based platform helps property managers create a meaningful and modern tenant experience. With all of these solutions in one place, property managers can avoid costs and time-consuming manual processes associated with prospective tenant screening, leasing, accounting, collecting rent payments, vendor management, inspections, maintenance requests and tenant communications. Property Vista is what renters expect. What they think renting should be. Instantly on. Super flexible. Brilliantly convenient. All in one place. It’s time to think beyond the door. **Average Rating:** 4.8/5.0 **Total Reviews:** 44 **How Do G2 Users Rate Property Vista?** - **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 8.7/10) **Who Is the Company Behind Property Vista?** - **Seller:** [Property Vista Software](https://www.g2.com/sellers/property-vista-software) - **Year Founded:** 2011 - **HQ Location:** Toronto, Ontario - **Twitter:** @PropertyVista (2,471 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2407233/ (45 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Real Estate, Commercial Real Estate - **Company Size:** 63% Mid-Market, 29% Small-Business #### What Are Recent G2 Reviews of Property Vista? **"[I LOVE THIS SYSTEM.](https://www.g2.com/survey_responses/property-vista-review-7033752)"** **Rating:** 5.0/5.0 stars *— Marie t.* [Read full review](https://www.g2.com/survey_responses/property-vista-review-7033752) --- **"[Easy to use,](https://www.g2.com/survey_responses/property-vista-review-8367960)"** **Rating:** 5.0/5.0 stars *— Rob R.* [Read full review](https://www.g2.com/survey_responses/property-vista-review-8367960) --- ### 19. [PropertyWebBuilder](https://www.g2.com/products/propertywebbuilder/reviews) PropertyWebBuilder is an open source real estate website builder software designed to be easy to use. **Who Is the Company Behind PropertyWebBuilder?** - **Seller:** [PropertyWebBuilder](https://www.g2.com/sellers/propertywebbuilder) - **Year Founded:** 2016 - **HQ Location:** N/A - **Twitter:** @prptywebbuilder (71 Twitter followers) - **LinkedIn® Page:** http://www.linkedin.com/company/propertywebbuilder (1 employees on LinkedIn®) ### 20. [Propopen](https://www.g2.com/products/propopen/reviews) A turnkey marketing platform for real estate agents. It bundles an agent website builder, lead capture tools, CRM, and email automation...all-in-one. **Who Is the Company Behind Propopen?** - **Seller:** [Propopen](https://www.g2.com/sellers/propopen) - **Year Founded:** 2017 - **HQ Location:** Portland, US - **LinkedIn® Page:** https://www.linkedin.com/company/propopen (2 employees on LinkedIn®) ### 21. [PropTexx](https://www.g2.com/products/proptexx/reviews) PropTexx is a pioneering real estate technology company that leverages advanced artificial intelligence to revolutionize property marketing and visualization. Founded in 2020 and headquartered in New York, NY, PropTexx specializes in AI-driven tools designed to enhance property listings, offering solutions such as virtual staging, renovation simulations, and immersive property explorations. These innovations empower real estate professionals to present properties in their best light, thereby increasing buyer engagement and accelerating sales cycles. To date, PropTexx has enhanced over one million listings across 63 countries, processing more than 200,000 photos daily, underscoring its significant impact and reliability in the real estate industry. Key Features and Functionality: - AI-Powered Virtual Staging and Renovation: PropTexx's platform enables users to virtually stage and renovate properties, allowing potential buyers to visualize modifications and decorations, which enhances the appeal of listings. - Photo Enhancement Tools: The platform offers tools for photo enhancement, including brightness adjustment, grass and sky replacement, and object removal, ensuring high-quality visuals that attract prospective buyers. - Image Tagging and Object Detection: PropTexx provides automated image tagging and object detection, facilitating efficient organization and analysis of property images. - MLS Compliance Checks: The platform includes MLS compliance checks to ensure that property listings meet industry standards, reducing potential errors and delays. - Listing Marketability Assessment: PropTexx offers comprehensive assessments of listing marketability and quality scores, providing valuable insights for optimization. Primary Value and Solutions Provided: PropTexx addresses several challenges faced by real estate professionals: - Enhanced Visual Appeal: By improving the quality and presentation of property images through AI-driven enhancements and virtual staging, PropTexx makes listings more attractive and engaging to prospective buyers. - Increased Buyer Engagement: The interactive and personalized visualization tools lead to higher interaction times on listings, resulting in improved engagement rates and faster decision-making by buyers. - Operational Efficiency: By automating tasks such as photo enhancement, staging, and compliance checks, PropTexx reduces the need for physical staging and manual processes, allowing agents to focus more on sales and client relationships. - Cost Savings: The platform offers cost efficiencies by minimizing expenses related to physical staging and marketing, while also reducing the likelihood of returns through accurate visual representations. Through its innovative AI solutions, PropTexx empowers real estate agents, brokers, and property managers to present properties more effectively, enhancing buyer engagement and accelerating sales cycles. **Who Is the Company Behind PropTexx?** - **Seller:** [PropTexx](https://www.g2.com/sellers/proptexx) - **Year Founded:** 2020 - **HQ Location:** New York, US - **LinkedIn® Page:** https://www.linkedin.com/company/proptexx (19 employees on LinkedIn®) ### 22. [PropTrackr](https://www.g2.com/products/proptrackr/reviews) PropTrackr is a web-based solution for handling loan modifications, short sales, lease options, and other transactions for real estate professionals. **Who Is the Company Behind PropTrackr?** - **Seller:** [North Shore Enterprises](https://www.g2.com/sellers/north-shore-enterprises) - **Year Founded:** 2009 - **HQ Location:** Littleton, US - **LinkedIn® Page:** http://www.linkedin.com/company/proptrackr (1 employees on LinkedIn®) ### 23. [Qobrix](https://www.g2.com/products/qobrix/reviews) Qobrix is an all-in-one platform. Built for real estate. Perfect for realtors, property developers, brokers, & asset managers. A leading real estate CRM system, advanced agent & client portals, robust landlord & tenant portals, an intuitive landing page creator, and high-performing websites with MLS/IDX integrations for enhanced web visibility. Offering a real estate API, brochure creator, multilingual CRM, lead & funnel management, and various integrations. From capturing properties, nurturing leads, following-up on and closing sales, Qobrix real estate software streamlines every step of the process. **Average Rating:** 4.0/5.0 **Total Reviews:** 2 **How Do G2 Users Rate Qobrix?** - **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.7/10) **Who Is the Company Behind Qobrix?** - **Seller:** [Qobo](https://www.g2.com/sellers/qobo) - **HQ Location:** London, GB - **Twitter:** @Qobrix_ (95 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/qobrix/ (2 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Mid-Market #### What Are Recent G2 Reviews of Qobrix? **"[Great CRM tool for your enterprise ](https://www.g2.com/survey_responses/qobrix-review-3511471)"** **Rating:** 4.0/5.0 stars *— Nelius M.* [Read full review](https://www.g2.com/survey_responses/qobrix-review-3511471) --- **"[Simply amazing. ](https://www.g2.com/survey_responses/qobrix-review-3515142)"** **Rating:** 4.5/5.0 stars *— Verified User in Media Production* [Read full review](https://www.g2.com/survey_responses/qobrix-review-3515142) --- #### What Are G2 Users Discussing About Qobrix? - [What is Qobrix used for?](https://www.g2.com/discussions/what-is-qobrix-used-for) ### 24. [QubeHub](https://www.g2.com/products/qubehub/reviews) QubeHub is a cloud-based sales and operations platform built specifically for real estate developers. It centralizes portfolio management, lead and deal tracking, omnichannel communication, AI-powered sales assistants, marketing tools, and an agent portal — all in one system designed for new construction sales teams. **Who Is the Company Behind QubeHub?** - **Seller:** [WEDO4U](https://www.g2.com/sellers/wedo4u) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) ### 25. [Real Estate Agents - Online Conversion System](https://www.g2.com/products/real-estate-agents-online-conversion-system/reviews) RealtorWebsitePro was built because most real estate agents are losing business from the traffic already visiting their website. Most realtor websites look good — but very few are actually designed to convert visitors into real conversations, appointments, and closings. We created an Online Conversion System focused on helping agents generate more business from the SAME traffic they already have. The platform combines AI instant response, automated follow-up, CRM tools, booking systems, retargeting ads, lead nurturing, and engagement tools into one system designed specifically for real estate agents. Instead of acting like a passive website, RealtorWebsitePro works like a 24/7 digital sales system that captures leads, follows up automatically, identifies buyer and seller intent, and helps recover visitors who leave without contacting you. Our mission is simple: Help real estate agents stop leaking opportunities online and convert more traffic into real business automatically. **Who Is the Company Behind Real Estate Agents - Online Conversion System?** - **Seller:** [Realtor Website Pro](https://www.g2.com/sellers/realtor-website-pro) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) ## What Is Real Estate Marketing Software? [Real Estate Software](https://www.g2.com/categories/real-estate) ## What Software Categories Are Similar to Real Estate Marketing Software? - [Real Estate Activities Management Software](https://www.g2.com/categories/real-estate-activities-management) - [Property Management Software](https://www.g2.com/categories/property-management) - [Real Estate CRM Software](https://www.g2.com/categories/real-estate-crm) --- ## How Do You Choose the Right Real Estate Marketing Software? ### What You Should Know About Real Estate Marketing Software ### What is Real Estate Marketing Software? Real estate marketing software helps real estate professionals (e.g., agents, realtors, brokers, investors, and portfolio owners) market their properties better, build brand awareness, and develop relationships with buyers. The software also cuts costs on extraneous outreach efforts, focuses marketing efforts via analysis on leads, and automates manual tasks like data collection and notification settings. Real estate marketing software makes it possible for real estate agents and agencies to stay ahead of the competition as well as take advantage of existing technology to make the most of their own time and their clients'. Real estate marketing software also enables the management and effective wielding of the agent’s sphere of influence (SOI), ensuring their successful closings result in an enriched pipeline of clients. ### What are the Common Features of Real Estate Marketing Software? The functionality of real estate marketing software can run the gamut, from simple listing optimization software to comprehensive channel management to synchronizing physical and digital marketing efforts. Below are a handful of features that are common across any type of real estate marketing solution: **Image uploading and editing:** Users can edit, create, and upload high-quality, professional-looking images to the website, email campaign, social media channel, or other advertising systems. Ensuring that all listed properties are marketed with appealing photos can go a long way in driving more sales. **Virtual media tours:** Users can provide 3D or panoramic images to showcase available units and include short video tours that walk through room layouts as well. **Website personalization:** Real estate marketing products typically offer some level of website design and content management system functionality, simplifying the website creation process. Some solutions add IDX APIs to their website management functionality, making it easier to capture leads and advertise new property listings. **Lead management:** Supported by lead scoring and grading features, users can automate drip marketing campaigns that send relevant messages over time based on prospect behaviors and predefined campaign steps. Automated behavior tracking then tracks the emails a prospect opens and clicks, the web pages they visit, and the keywords they use. All of these lead management tools allow businesses to collect and analyze prospect data without having to manually assess each customer lead. **Built-in or integrated CRM:** Some real estate marketing solutions offer CRM natively, while others can integrate with a dedicated [real estate CRM software](https://www.g2.com/categories/real-estate-crm). Users can capitalize on aggregated leads collected as a result of successful marketing campaigns and make smarter business decisions based on available prospect demographic data. Other Features of Real Estate Marketing Software: [IDX Website Capabilities](https://www.g2.com/categories/real-estate-marketing/f/idx-website), [MLS Integration Capabilities](https://www.g2.com/categories/real-estate-marketing/f/mls-integration), [SEO Strategization Capabilities](https://www.g2.com/categories/real-estate-marketing/f/seo-strategization), [Website Builder Capabilities](https://www.g2.com/categories/real-estate-marketing/f/website-builder) ### What are the Benefits of Real Estate Marketing Software? Real estate marketing campaigns bridge the gap between a waning need for real estate professionals (because buyers are starting to spend more time researching on their own) and information overload (because the internet can yield too much irrelevant research). Real estate professionals that are active, engaged, and visible can more easily gain the attention of new clients. Real estate marketing software makes it easier for prospects to find agents and agencies, cuts down on the costs of traditional advertising and marketing tactics, and allows agents to simplify the process of house hunting for their clients. **Stronger contact management:** Effective real estate marketing results in a growing database of contacts and listings, as well as a higher close rate on conversions and referrals. Real estate marketing software ensures that agents deliver relevant content to their clients, maintain contact with past clients, and stay informed of the market and ahead of their competition. **Increased ROI:** Real estate marketing software measures the effectiveness of specific marketing campaigns to help agents optimize future digital marketing campaigns. Reports on high and poor performance provide insight into both the efforts of the individual agent and the overall market. **Stronger marketing automation:** Real estate marketing solutions can automate the lead cultivation cycle and provide actionable insights into prospective buyers. Additionally, automation helps integrate all aspects of a workflow, centralizing and organizing customer and property information. Once an agency has automated its processes, it is set up to scale effectively. ### Who Uses Real Estate Marketing Software? Users of real estate marketing software leverage current buyers’ online research habits as they make their way through the purchasing lifecycle. **Real estate agents and brokers:** Real estate professionals utilize real estate marketing software to build and maintain their brand across all mediums of marketing, leverage all possible methods of communicating with buyers, better market their listings, and take advantage of all touchpoints. **Real estate software vendors:** Companies that produce and update real estate solutions—i.e., vendors—take cues from real estate marketing software to provide improved support to technologies that can supplement or enhance their product offerings. Those companies can also leverage real estate marketing software to create optimized landing pages and websites that will best attract the attention of real estate businesses to their service offerings. **Home buyers and sellers:** While home sellers and buyers don’t necessarily interact with the specific real estate marketing solution, they do reap the benefits of a properly deployed and utilized real estate marketing software. They will get polished and personalized messaging, engage with high-quality and/or VR-enhanced listings, and benefit from a deep relationship with their chosen agent. **Commercial buyers and sellers:** Similarly, buyers and sellers of commercial property don’t directly interact with real estate marketing systems. However, because they conduct research and transactions via commercial real estate brokerages and firms, they still reap the benefits of real estate marketing solutions. Those benefits can range from streamlining administrative tasks, marketing production tasks, and branding-specific property websites. #### Software Related to Real Estate Marketing Software Real estate marketing software are offered as standalone point solutions or are designed to be integrated with third-party real estate software, with an aim of better equipping real estate agents and professionals with tools that work in tandem with each other. Digital and physical real estate marketing strategies enhance the activities of real estate professionals, boost brand awareness, and facilitate the generation of and data gathering on high-caliber leads. Real estate marketing software automates those efforts as well.  Below are a couple of software types that can be used in tandem with or supplement these tools: [Real estate activities management software](https://www.g2.com/categories/real-estate-activities-management) **:** Real estate activities management software manages and streamlines the daily sales, transaction, and administrative activities of agents and real estate professionals, and centrally stores all real estate documents and information. These tools are designed to integrate with other solutions, including real estate marketing software, making it easy to run a real estate firm. [Real estate CRM software](https://www.g2.com/categories/real-estate-crm) **:** Real estate CRM software simplifies the identification and tracking of all real estate leads. Real estate marketing software takes client information that is stored in the industry-specific software to bolster marketing campaigns, tailor marketing messaging, and bolster relationships between agents and clients. [Web design software](https://www.g2.com/categories/web-design) **:** Web design software allows users to create their own web pages, via website builder or code framework. Some real estate marketing software focuses on the creation and management of appealing agency or agent websites, making sure that those websites are equipped to capture leads, track engagement, and integrate with [multiple listing service (MLS) software](https://www.g2.com/categories/multiple-listing-service-mls). [Real estate virtual tour](https://www.g2.com/categories/real-estate-virtual-tour) **:** Virtual and augmented reality technology allows real estate agents and firms to better market their listings to prospective buyers. Real estate virtual tour software simplifies the digital creation of 360-degree tours of a property listing. Real estate marketing software can help guide interest throughout the pipeline. ### Challenges with Real Estate Marketing Software **Fragmentation of real estate software landscape:** Point solutions have been developed within the real estate industry, slowly bringing the industry up to speed with technological innovations. Those point solutions, however, address distinct parts of the real estate process, resulting in a fragmented solution landscape. While many real estate marketing solutions claim that they can be integrated into any existing real estate solution, that claim doesn’t go far without a strategy to reconcile disparate systems or effectively exchange data between distinct systems. **Adoption:** As with any other type of solution, lack of adoption will derail any successful implementation. Real estate marketing solutions promise an increase in ROI, enhanced brand awareness, and better visibility among the crowd—that requires user accountability to utilize the solution so that impact can be identified, tracked, measured, and leveraged. Without widespread adoption, the positive impact of real estate marketing solutions cannot be proven. ### How to Buy Real Estate Marketing Software #### Requirements Gathering (RFI/RFP) for Real Estate Marketing Software When beginning the buying process for real estate marketing software, buyers should assess the current pain points with their existing tech stack. Which problems could a real estate marketing product solve? Pinpointing specific areas such as weak email marketing performance or website functionality can help start the conversation with appropriate vendors. #### Compare Real Estate Marketing Software Products **Create a long list** Long lists are created by eliminating the options that do not provide critical functionality. Based on the needs of a real estate business, certain marketing features may be more useful than others. If website design is not a priority, a product that offers more marketing automation and lead nurturing features will be a better fit. A typical long list should not include more than 10 products unless many options are very similar. In this case, additional details like the geographical presence of the company or its reputation can be used to eliminate vendors. **Create a short list** Short lists are created by reviewing the RFI information received from vendors. Some vendors may decline to participate and respond to RFIs. These vendors are usually eliminated from the selection process. From there, this short list steers the buying decision closer to completion, leaving only a couple of vendors to choose between. This decision is based on small, key factors that fulfill all the requirements and considerations an agency has. **Conduct demos** Demos are a great opportunity for buyers to see how the real estate marking solution works. Only the shortlisted vendors are invited to demonstrate their solutions. Demos should be performed live, using the system, and not through slide decks and screenshots. All vendors should follow a predetermined scenario that simulates the business processes of the buyer. Buyers should prepare a set of sample tasks to be demonstrated through the demo, such as walking through website design, marketing campaign creation, or creating and editing property listings. Demos are a great time to ask key questions about the software, such as: - Does the product support IDX website creation? - What are the available integrations for the product? - Is the pricing model based on the number of users? - Does the product include basic templates for website design and marketing campaign creation? - Is there a mobile app version of the product? #### Selection of Real Estate Marketing Software **Choose a selection team** To choose a selection team, decision makers need to involve subject matter experts from all teams that will use the system. This will likely be a handful of agents or related staff who will rely on the system in their day-to-day work, as well as key leadership members. **Negotiation** Negotiation happens between the buyer and the short list of vendors. In some cases, there are only two vendors that make it to this stage, which means that they offer similar products. At this point, the dealbreaker is the price of the product, which can vary based on the discounts offered by each vendor. Buyers should consider upfront costs, both for implementation and ongoing maintenance, as well as any related services that come with the product. For example, some real estate marketing solutions may be supplemented by design support from the vendor. **Final decision** The final decision should be based on all the information gathered previously. ### Real Estate Marketing Software Trends The real estate industry has taken leaps and bounds with software technology in the past few years e.g., IDX APIs, industry-specific solution offerings, and mobile-ready software.  Below are some trends that will continue their growth in the real estate industry: **Artificial intelligence** Interest in artificial intelligence (AI) has dominated much of the technological innovation conversation in the property tech world. AI’s ability to take over menial, manual tasks will reduce the amount of time real estate professionals have to spend on data entry, sifting through listings and customer profiles, and wading through contracts and documents. Effective leveraging of AI can result in the building of deeper, more meaningful relationships between buyers and sellers, all facilitated via the real estate agent. For example, AI-powered MLS platforms can generate property recommendations that are customized to the requirements and likes of a client, helping real estate professionals sift through multiple leads rather than sifting through myriad listings for a single lead. **Focus on website optimization** One of the branding areas that real estate marketing software can optimize is the real estate agent’s professional website. Agents can further prove their trustworthiness and relevance to buyers with an updated, active website that all branding and marketing campaigns point towards. More real estate marketing solutions are taking into consideration the need to optimize both existing and nonexistent websites. **APIs** API availability and access allow smaller real estate firms to compete with bigger firms. APIs facilitate the transfer and sharing of data that enriches existing systems. More software vendors are providing API access for real estate businesses, enriching the data stored in the businesses’ CRM systems and listing databases. The easier it becomes to integrate APIs with various areas of a real estate agency, the more ways users will utilize APIs to get the most out of existing and desired system offerings.