# Best Real Estate Marketing Software - Page 5 *By [Neya Kumaresan](https://research.g2.com/insights/author/neya-kumaresan)* Real estate marketing software helps real estate agencies, brokerages, or independent real estate agents attract new businesses and advertise their services. Agents use web content management (WCM) platforms and search engine optimization (SEO) tools in real estate marketing software to create internet data exchange (IDX) websites, e-newsletters, digital flyers, email marketing campaigns, and social media posts. While some real estate marketing software provides features designed to help with real estate branding, others include tools to integrate with [virtual tour software](https://www.g2.com/categories/virtual-tour), which enable real estate professionals to further the process of finding a new home with potential buyers. In the modern world, it is crucial to have branding efforts, social media posts, websites, and more for a business so that the public can be aware of the company and the services they provide. So, having real estate marketing software as a part of a real estate agency or brokerage company allows agents to manage essential outward communicative aspects of the business to keep the business running. Although there are marketing software with similar functionalities, these tools are designed specifically to aid the marketing efforts of real estate professionals. Some real estate marketing solutions are designed to seamlessly integrate with [multiple listing services (MLS) software](https://www.g2.com/categories/multiple-listing-service-mls) or [real estate activities management software](https://www.g2.com/categories/real-estate-activities-management). Additionally, these software either provide CRM capabilities or integrate alongside [real estate CRM software](https://www.g2.com/categories/real-estate-crm) to manage the overall productivity of the real estate or brokerage business. Notably, products that provide marketing automation capabilities for any industry other than real estate do not qualify for this category. To qualify for inclusion in the Real Estate Marketing category, a product must: - Offer the ability to make customizable real estate IDX websites - Generate, nurture, and/or capture real estate leads through marketing capabilities - Provide basic marketing functionalities like an automated follow-up, email marketing, flyer creation, social media management, campaign building, etc. - Support the creation, editing, and sharing of advertisements and branding efforts - Provide or integrate with a CRM ## Top Real Estate Marketing Software at a Glance | # | Product | Rating | Best For | What Users Say | |---|---------|--------|----------|----------------| | 1 | [AppFolio](https://www.g2.com/products/appfolio/reviews) | 4.6/5.0 (1,021 reviews) | Vacancy syndication with end-to-end leasing workflows | "[Makes my job so much easier!!!](https://www.g2.com/survey_responses/appfolio-review-7805718)" | | 2 | [TurboTenant](https://www.g2.com/products/turbotenant/reviews) | 4.5/5.0 (94 reviews) | Rental listing syndication with end-to-end leasing | "[Consistent Workflows and Reliable Reporting in One Dashboard](https://www.g2.com/survey_responses/turbotenant-review-12561590)" | | 3 | [Fello](https://www.g2.com/products/fello-fello/reviews) | 4.8/5.0 (114 reviews) | Seller lead scoring and database nurture automation | "[Thrilled with Our Investment—Amazing Customer Success Partner, Real Listing Results](https://www.g2.com/survey_responses/fello-review-12346935)" | | 4 | [Luxury Presence](https://www.g2.com/products/luxury-presence/reviews) | 4.3/5.0 (24 reviews) | Luxury real estate brand presence with SEO-driven lead generation | "[A Beautiful, High-Performing Real Estate Website Platform](https://www.g2.com/survey_responses/luxury-presence-review-12007999)" | | 5 | [BoldTrail](https://www.g2.com/products/boldtrail/reviews) | 4.5/5.0 (1,480 reviews) | Automated lead nurturing with real estate CRM | "[Effortless Lead Management with BoldTrail](https://www.g2.com/survey_responses/boldtrail-review-12913989)" | | 6 | [Yardi RENTCafe](https://www.g2.com/products/yardi-rentcafe/reviews) | 4.0/5.0 (45 reviews) | Yardi-native leasing and resident lifecycle marketing | "[Senior Area Director](https://www.g2.com/survey_responses/yardi-rentcafe-review-11699085)" | | 7 | [BatchLeads](https://www.g2.com/products/batchleads/reviews) | 4.8/5.0 (147 reviews) | Off-market lead generation with integrated skip-tracing | "[Efficient Lead Management, But Data Updates and Costs Need Improvement](https://www.g2.com/survey_responses/batchleads-review-11870777)" | | 8 | [TenantCloud](https://www.g2.com/products/tenantcloud/reviews) | 4.4/5.0 (285 reviews) | Vacancy syndication with end-to-end leasing workflows | "[Streamlined my business](https://www.g2.com/survey_responses/tenantcloud-review-5088973)" | | 9 | [Smarter Contact](https://www.g2.com/products/smarter-contact/reviews) | 4.9/5.0 (86 reviews) | High-volume SMS outreach for motivated-seller prospecting | "[Time saving SMS marketing with great verification and filtering](https://www.g2.com/survey_responses/smarter-contact-review-12397905)" | | 10 | [Buildium](https://www.g2.com/products/buildium/reviews) | 4.4/5.0 (260 reviews) | Vacancy syndication with centralized lease-to-tenant workflows | "[Smooth Setup, Effective Leasing & Screening](https://www.g2.com/survey_responses/buildium-review-11954685)" | ## How Many Real Estate Marketing Software Products Does G2 Track? **Total Products under this Category:** 194 ### Category Stats (Jul 2026) - **Average Rating**: 4.32/5 (↑0.01 vs Jun 2026) The average rating of products in this category, based on all submitted ratings - **Top Trending Product**: Rechat (+0.96%) - Among all products in this category, Rechat recorded the largest rating increase compared to last month *Last updated: July 02, 2026* ## How Does G2 Rank Real Estate Marketing Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 7,400+ Authentic Reviews - 194+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## Which Real Estate Marketing Software Is Best for Your Use Case? - **Leader:** [AppFolio](https://www.g2.com/products/appfolio/reviews) - **Highest Performer:** [Smarter Contact](https://www.g2.com/products/smarter-contact/reviews) - **Easiest to Use:** [TurboTenant](https://www.g2.com/products/turbotenant/reviews) - **Top Trending:** [Fello](https://www.g2.com/products/fello-fello/reviews) - **Best Free Software:** [AgentFire](https://www.g2.com/products/agentfire-2022-08-16/reviews) --- **Sponsored** ### TenantCloud TenantCloud transforms property management by centralizing rent collection, tenant screening, and professional accounting in one seamless interface. Available to try for free, it’s the intuitive, high-efficiency platform designed to help landlords and property managers automate the tedious and focus on growth.' [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=340&secure%5Bchosen_at%5D=2026-07-03T07%3A51%3A02Z&secure%5Bdisplayable_resource_id%5D=340&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=340&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=6215&secure%5Bresource_id%5D=340&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Freal-estate-marketing&secure%5Btoken%5D=558771ebbafd7a63dbf894e20a582b6c5bc1b8f51fd9ec3f95a2c014dd1ed0a8&secure%5Burl%5D=https%3A%2F%2Fwww.tenantcloud.com%2F%3Futm_source%3Dg2%26utm_medium%3Dclicks&secure%5Burl_type%5D=custom_url) --- ## What Are the Top-Rated Real Estate Marketing Software Products in 2026? ### 1. [eMonitor](https://www.g2.com/products/daniel-baur-emonitor/reviews) Your housing allocation software's for a better life in cities. **Who Is the Company Behind eMonitor?** - **Seller:** [Daniel Baur](https://www.g2.com/sellers/daniel-baur) - **Year Founded:** 2015 - **HQ Location:** St. Gallen, CH - **LinkedIn® Page:** https://www.linkedin.com/company/emonitor-ag (17 employees on LinkedIn®) ### 2. [Focus3 SalesManager CRM](https://www.g2.com/products/focus3-salesmanager-crm/reviews) Real estate contact management system, used to store the responders to sales and marketing efforts. **Who Is the Company Behind Focus3 SalesManager CRM?** - **Seller:** [Focus3](https://www.g2.com/sellers/focus3) - **Year Founded:** 2001 - **HQ Location:** Cary, US - **LinkedIn® Page:** https://www.linkedin.com/company/350833 (5 employees on LinkedIn®) ### 3. [Full Frame Systems](https://www.g2.com/products/full-frame-systems/reviews) Business Solution Software for Real Estate Photographers - The Smart & Easy Way to Manage Your Real Estate Photography Business. **Who Is the Company Behind Full Frame Systems?** - **Seller:** [Full Frame Systems](https://www.g2.com/sellers/full-frame-systems) - **Year Founded:** 2013 - **HQ Location:** San Diego, US - **LinkedIn® Page:** https://www.linkedin.com/company/gofullframe (1 employees on LinkedIn®) ### 4. [House of Advanced](https://www.g2.com/products/house-of-advanced/reviews) House of Advanced is an international luxury real estate marketing and operations agency, headquartered in Athens and serving clients worldwide. The team designs, films and runs the full marketing and operations engine for developers, brokerages and architecture studios with EUR 2M to 10M+ properties. Capabilities under one roof include cinematic real estate film, AI VFX and synthetic visualisation, architectural photography, brand strategy and identity, paid media on Meta and Google, SEO and AI-search optimisation, bespoke web, PR and editorial newsletters. Founded in 2023 by Apostolos Lemonis and Panagiotis Chatzis, the agency is selective. Most engagements are 3 to 12 months with a single senior team running every discipline. Documented case studies include Villa Apollon (EUR 2.6M, sold at full asking price in 10 weeks after 18 months unsold), CK Realtors (EUR 1.93 cost per lead across 2,220 leads, EUR 6.8M in signed inventory), and Estate Prive (a EUR 15.7M three-villa portfolio). Active markets include Greece, Cyprus, Dubai, Miami and the wider Mediterranean. **Who Is the Company Behind House of Advanced?** - **Seller:** [House of Advanced](https://www.g2.com/sellers/house-of-advanced) - **Year Founded:** 2023 - **HQ Location:** Athens, GR - **LinkedIn® Page:** https://www.linkedin.com/company/houseofadvanced (4 employees on LinkedIn®) ### 5. [iHomeFinder Websites](https://www.g2.com/products/ihomefinder-websites/reviews) A sales and marketing platform for real estate professionals. **Who Is the Company Behind iHomeFinder Websites?** - **Seller:** [iHomefinder](https://www.g2.com/sellers/ihomefinder-004fc908-059c-431b-a11c-873b1092a889) - **HQ Location:** Berkeley, US - **LinkedIn® Page:** https://www.linkedin.com/company/ihomefinder-inc. (34 employees on LinkedIn®) ### 6. [iHOUSEweb](https://www.g2.com/products/ihouseweb-ihouseweb/reviews) iHOUSEweb, Inc. has been combining real estate experience with cutting-edge technology since 1999. iHOUSEweb products, IT infrastructure, and customer service are trusted by over 30,000 real estate professionals nationwide. **Who Is the Company Behind iHOUSEweb?** - **Seller:** [iHOUSEweb](https://www.g2.com/sellers/ihouseweb) - **Year Founded:** 1999 - **HQ Location:** Roseville, US - **Twitter:** @ihousewebcom (1,360 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/ihouseweb-inc. (46 employees on LinkedIn®) ### 7. [iMax Agent Solutions](https://www.g2.com/products/imax-agent-solutions/reviews) Market Intelligence Suite helps to create data-driven marketing presentations and CMA reports incorporating such data points as median sales prices and market trends. **Who Is the Company Behind iMax Agent Solutions?** - **Seller:** [iMaxWebSolutions](https://www.g2.com/sellers/imaxwebsolutions) - **HQ Location:** Beverly, us - **Twitter:** @imaxwebsites (179 Twitter followers) - **LinkedIn® Page:** http://www.linkedin.com/company/imaxwebsolutions.com (1 employees on LinkedIn®) ### 8. [iMaxCRM](https://www.g2.com/products/imaxcrm/reviews) Real Estate CRM, Video Email, Marketing and Transaction Management Announcing New Video Solution and Open House App Best Solutions For Agents, Brokers, Teams and Lenders. **Average Rating:** 5.0/5.0 **Total Reviews:** 1 **Who Is the Company Behind iMaxCRM?** - **Seller:** [Imaxcrm](https://www.g2.com/sellers/imaxcrm) - **Year Founded:** 2016 - **HQ Location:** South Brunswick, US - **LinkedIn® Page:** https://www.linkedin.com/company/kontactly/ (2 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Mid-Market #### What Are Recent G2 Reviews of iMaxCRM? **"[Super Fast and Easy To Use Interface and Features](https://www.g2.com/survey_responses/imaxcrm-review-4666978)"** **Rating:** 5.0/5.0 stars *— Camille K.* [Read full review](https://www.g2.com/survey_responses/imaxcrm-review-4666978) --- #### What Are G2 Users Discussing About iMaxCRM? - [What is iMaxCRM used for?](https://www.g2.com/discussions/imaxcrm-what-is-imaxcrm-used-for) - [What is iMaxCRM used for?](https://www.g2.com/discussions/what-is-imaxcrm-used-for) ### 9. [iRealty](https://www.g2.com/products/irealty-irealty/reviews) iRealty is the digital marketing leader for the Australian Real Estate industry. From small boutiques to large franchises, our easy-to-use platform allows you to build stunning property newsletters in no time and post on social media. This means you can boost your brand, engage your contacts, and identify likely buyers and sellers in the market. **Who Is the Company Behind iRealty?** - **Seller:** [iRealty](https://www.g2.com/sellers/irealty) - **Year Founded:** 2002 - **HQ Location:** Northgate, AU - **LinkedIn® Page:** http://www.linkedin.com/company/irealtysolutions (12 employees on LinkedIn®) ### 10. [ispecx](https://www.g2.com/products/ispecx/reviews) Ispecxs home inspection software **Who Is the Company Behind ispecx?** - **Seller:** [ispecx](https://www.g2.com/sellers/ispecx) - **HQ Location:** N/A - **Twitter:** @ispecxsoftware (2 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) ### 11. [Kiko](https://www.g2.com/products/kiko/reviews) Kiko is a complete platform for estate agents, landlords, or real estate funds to run their property rental business online. Kiko lets you host "Airbnb" like listings on your own domain and under your own brand, where tenants can book properties online from anytime, anywhere. Kiko also lets you save time and cut out admin work by automating your day-to-day workflows like tenant reference checks, tenancy agreements, and payments. **Who Is the Company Behind Kiko?** - **Seller:** [Kiko Homes](https://www.g2.com/sellers/kiko-homes) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) ### 12. [Land Broker Software](https://www.g2.com/products/land-broker-software/reviews) REALSTACK is not just a website; it is an all-in-one land broker websites system. Combining listing management, feeds, MLS, lead management, and more. **Who Is the Company Behind Land Broker Software?** - **Seller:** [REALSTACK](https://www.g2.com/sellers/realstack) - **LinkedIn® Page:** https://www.linkedin.com/company/realstack/ ### 13. [LeadForAgents](https://www.g2.com/products/leadforagents/reviews) LeadForAgents is a one-stop platform for real estate agents, offering a range of marketing tools and done-for-you services to help agents stand out and succeed in the competitive world of real estate. **Who Is the Company Behind LeadForAgents?** - **Seller:** [LeadForAgents](https://www.g2.com/sellers/leadforagents) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) ### 14. [Leadkit](https://www.g2.com/products/leadkit/reviews) Leadkit offers a suite of marketing and client management tools designed specifically for real estate agents. **Who Is the Company Behind Leadkit?** - **Seller:** [Leadkit](https://www.g2.com/sellers/leadkit) - **HQ Location:** N/A - **Twitter:** @getleadkit (10 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) ### 15. [Leads On Demand Inc.](https://www.g2.com/products/leads-on-demand-inc/reviews) With Leads on Demand®, you’ll never have to worry about where to find your next deal ever again. Whether you need buyers, sellers or commercial clients, with a few simple clicks, you can order as many leads as you need to keep your pipeline full. **Who Is the Company Behind Leads On Demand Inc.?** - **Seller:** [Leads On Demand](https://www.g2.com/sellers/leads-on-demand) - **Year Founded:** 2020 - **HQ Location:** Mississauga, CA - **LinkedIn® Page:** https://www.linkedin.com/company/leadsod/ (4 employees on LinkedIn®) ### 16. [Lineups](https://www.g2.com/products/lineups/reviews) Deploy landing pages that improve SEO and maximize PPC for multifamily properties **Who Is the Company Behind Lineups?** - **Seller:** [Lineups](https://www.g2.com/sellers/lineups) - **Year Founded:** 2016 - **HQ Location:** Houston, US - **LinkedIn® Page:** https://www.linkedin.com/company/lineups.io (5 employees on LinkedIn®) ### 17. [LockedOn](https://www.g2.com/products/lockedon/reviews) LockedOn is a cloud-based real estate CRM software. **Who Is the Company Behind LockedOn?** - **Seller:** [LockedOn](https://www.g2.com/sellers/lockedon) - **Year Founded:** 2009 - **HQ Location:** South Penrith LPO, AU - **LinkedIn® Page:** https://www.linkedin.com/company/lockedon/ (8 employees on LinkedIn®) ### 18. [Lone Wolf Boost](https://www.g2.com/products/lone-wolf-boost/reviews) With Boost, it’s like having your own dedicated ad agency, minus the high cost and complexity. It automates stunning campaigns for your listings and automatically delivering them to the right audience across the web. Boost combines agency-level expertise with the speed and simplicity of automation to help you save time and grow your business. **Who Is the Company Behind Lone Wolf Boost?** - **Seller:** [Lone Wolf Real Estate Technologies](https://www.g2.com/sellers/lone-wolf-real-estate-technologies) - **Year Founded:** 1989 - **HQ Location:** Cambridge, Canada - **LinkedIn® Page:** https://www.linkedin.com/company/208859/ (783 employees on LinkedIn®) ### 19. [Lone Wolf Front Office](https://www.g2.com/products/lone-wolf-front-office/reviews) Turn your website into a lead-generating powerhouse. Lone Wolf Front Office helps you design a stunning, professional site while seamlessly managing potential clients so you can focus on what matters most—closing deals. **Who Is the Company Behind Lone Wolf Front Office?** - **Seller:** [Lone Wolf Real Estate Technologies](https://www.g2.com/sellers/lone-wolf-real-estate-technologies) - **Year Founded:** 1989 - **HQ Location:** Cambridge, Canada - **LinkedIn® Page:** https://www.linkedin.com/company/208859/ (783 employees on LinkedIn®) ### 20. [Lone Wolf Leads+](https://www.g2.com/products/lone-wolf-leads/reviews) With Lone Wolf Leads+, you’ll get motivated home buyer and seller leads delivered straight to your inbox—ready for you to engage, nurture, and close. **Who Is the Company Behind Lone Wolf Leads+?** - **Seller:** [Lone Wolf Real Estate Technologies](https://www.g2.com/sellers/lone-wolf-real-estate-technologies) - **Year Founded:** 1989 - **HQ Location:** Cambridge, Canada - **LinkedIn® Page:** https://www.linkedin.com/company/208859/ (783 employees on LinkedIn®) ### 21. [Lone Wolf Spacio](https://www.g2.com/products/lone-wolf-spacio/reviews) You’ve invited them in. Now, let Spacio help you connect on a deeper level. Spacio equips you to turn casual interest into meaningful relationships, proving that an open house can be more than a moment—it can be the start of a partnership. **Who Is the Company Behind Lone Wolf Spacio?** - **Seller:** [Lone Wolf Real Estate Technologies](https://www.g2.com/sellers/lone-wolf-real-estate-technologies) - **Year Founded:** 1989 - **HQ Location:** Cambridge, Canada - **LinkedIn® Page:** https://www.linkedin.com/company/208859/ (783 employees on LinkedIn®) ### 22. [Market Quest for Real Estate](https://www.g2.com/products/market-quest-for-real-estate/reviews) Market Quest for Real Estate is a marketing and CRM system that increases your sales, keeps you organized, and helps you differentiate yourself from your competitors. **Who Is the Company Behind Market Quest for Real Estate?** - **Seller:** [Market Focus](https://www.g2.com/sellers/market-focus) - **HQ Location:** United States - **LinkedIn® Page:** https://www.linkedin.com/company/7178245 (1 employees on LinkedIn®) ### 23. [MavenAI](https://www.g2.com/products/mavenai/reviews) MavenAI is multifamily’s AI-powered marketing automation platform, built by industry experts and integrated with property management systems. Powering more than 2M units, it automates Google Business and social media to keep pricing, concessions, and amenities always current – delivering renter-ready content and the signals AI rewards so operators can scale marketing and boost discoverability. **Who Is the Company Behind MavenAI?** - **Seller:** [MavenAI](https://www.g2.com/sellers/mavenai) - **HQ Location:** Madison, US - **LinkedIn® Page:** https://www.linkedin.com/company/mavenai-multifamily/ (28 employees on LinkedIn®) ### 24. [Mira AI Systems](https://www.g2.com/products/mira-ai-systems/reviews) Mira AI Systems is a compliance-first AI platform built by a licensed North Carolina Realtor and Mortgage Loan Originator. Agents and mortgage professionals can generate NCREC & Fair Housing-safe MLS descriptions, social media posts, buyer financing snapshots, instant marketing kits, and more in seconds. Save hours on listings, reduce compliance risk, and close more deals. Free trial available — no credit card required. Designed specifically for real estate agents, teams, and mortgage pros who want fast, professional, compliant tools without the guesswork. **Who Is the Company Behind Mira AI Systems?** - **Seller:** [Mira AI Systems](https://www.g2.com/sellers/mira-ai-systems) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) ### 25. [MoxiWorks Real Estate Advertising](https://www.g2.com/products/moxiworks-real-estate-advertising/reviews) MoxiWorks Real Estate Advertising is a digital advertising automation solution available within RISE, MoxiWorks' native-AI relationship engine for real estate agents, teams, and brokerages. The solution, called Promote, enables users to automatically create and publish listing-based ad campaigns across Meta platforms (Facebook and Instagram) without requiring manual ad setup or media buying expertise. Promote connects directly to a user's active listings and generates paid social campaigns using listing data, photos, and location targeting — eliminating the need for agents to manage ad accounts, creative production, or audience configuration independently. Key features and capabilities include: - Automated listing ad creation: Promote generates campaigns from existing listing data and deploys them to Facebook and Instagram without requiring agents to build ad creative or configure targeting manually. - Meta platform integration: Ad campaigns run through a brokerage-managed Meta Business account via Evocalize, allowing for centralized oversight and brand consistency across the office. - Listing-triggered publishing: Ads are tied directly to active MLS listings and can be configured to launch automatically when a listing goes live, keeping agents' marketing in sync with their pipeline. - Audience and geo-targeting: Campaigns use location-based and behavioral targeting parameters to reach prospective buyers in relevant markets. - Performance reporting: Users can view impressions, reach, and engagement data tied to individual listing campaigns from within RISE. Promote is designed for real estate professionals who need to maintain a consistent digital advertising presence without dedicated marketing resources, and is particularly suited to brokerages that want to standardize listing promotion across a large agent base. This solution is available within RISE for brokerages in North America. **Who Is the Company Behind MoxiWorks Real Estate Advertising?** - **Seller:** [MoxiWorks](https://www.g2.com/sellers/moxiworks) - **Year Founded:** 2010 - **HQ Location:** Bellevue, Washington - **Twitter:** @MoxiWorks (1,325 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/moxi-works/ (148 employees on LinkedIn®) ## What Is Real Estate Marketing Software? [Real Estate Software](https://www.g2.com/categories/real-estate) ## What Software Categories Are Similar to Real Estate Marketing Software? - [Real Estate Activities Management Software](https://www.g2.com/categories/real-estate-activities-management) - [Property Management Software](https://www.g2.com/categories/property-management) - [Real Estate CRM Software](https://www.g2.com/categories/real-estate-crm) --- ## How Do You Choose the Right Real Estate Marketing Software? ### What You Should Know About Real Estate Marketing Software ### What is Real Estate Marketing Software? Real estate marketing software helps real estate professionals (e.g., agents, realtors, brokers, investors, and portfolio owners) market their properties better, build brand awareness, and develop relationships with buyers. The software also cuts costs on extraneous outreach efforts, focuses marketing efforts via analysis on leads, and automates manual tasks like data collection and notification settings. Real estate marketing software makes it possible for real estate agents and agencies to stay ahead of the competition as well as take advantage of existing technology to make the most of their own time and their clients'. Real estate marketing software also enables the management and effective wielding of the agent’s sphere of influence (SOI), ensuring their successful closings result in an enriched pipeline of clients. ### What are the Common Features of Real Estate Marketing Software? The functionality of real estate marketing software can run the gamut, from simple listing optimization software to comprehensive channel management to synchronizing physical and digital marketing efforts. Below are a handful of features that are common across any type of real estate marketing solution: **Image uploading and editing:** Users can edit, create, and upload high-quality, professional-looking images to the website, email campaign, social media channel, or other advertising systems. Ensuring that all listed properties are marketed with appealing photos can go a long way in driving more sales. **Virtual media tours:** Users can provide 3D or panoramic images to showcase available units and include short video tours that walk through room layouts as well. **Website personalization:** Real estate marketing products typically offer some level of website design and content management system functionality, simplifying the website creation process. Some solutions add IDX APIs to their website management functionality, making it easier to capture leads and advertise new property listings. **Lead management:** Supported by lead scoring and grading features, users can automate drip marketing campaigns that send relevant messages over time based on prospect behaviors and predefined campaign steps. Automated behavior tracking then tracks the emails a prospect opens and clicks, the web pages they visit, and the keywords they use. All of these lead management tools allow businesses to collect and analyze prospect data without having to manually assess each customer lead. **Built-in or integrated CRM:** Some real estate marketing solutions offer CRM natively, while others can integrate with a dedicated [real estate CRM software](https://www.g2.com/categories/real-estate-crm). Users can capitalize on aggregated leads collected as a result of successful marketing campaigns and make smarter business decisions based on available prospect demographic data. Other Features of Real Estate Marketing Software: [IDX Website Capabilities](https://www.g2.com/categories/real-estate-marketing/f/idx-website), [MLS Integration Capabilities](https://www.g2.com/categories/real-estate-marketing/f/mls-integration), [SEO Strategization Capabilities](https://www.g2.com/categories/real-estate-marketing/f/seo-strategization), [Website Builder Capabilities](https://www.g2.com/categories/real-estate-marketing/f/website-builder) ### What are the Benefits of Real Estate Marketing Software? Real estate marketing campaigns bridge the gap between a waning need for real estate professionals (because buyers are starting to spend more time researching on their own) and information overload (because the internet can yield too much irrelevant research). Real estate professionals that are active, engaged, and visible can more easily gain the attention of new clients. Real estate marketing software makes it easier for prospects to find agents and agencies, cuts down on the costs of traditional advertising and marketing tactics, and allows agents to simplify the process of house hunting for their clients. **Stronger contact management:** Effective real estate marketing results in a growing database of contacts and listings, as well as a higher close rate on conversions and referrals. Real estate marketing software ensures that agents deliver relevant content to their clients, maintain contact with past clients, and stay informed of the market and ahead of their competition. **Increased ROI:** Real estate marketing software measures the effectiveness of specific marketing campaigns to help agents optimize future digital marketing campaigns. Reports on high and poor performance provide insight into both the efforts of the individual agent and the overall market. **Stronger marketing automation:** Real estate marketing solutions can automate the lead cultivation cycle and provide actionable insights into prospective buyers. Additionally, automation helps integrate all aspects of a workflow, centralizing and organizing customer and property information. Once an agency has automated its processes, it is set up to scale effectively. ### Who Uses Real Estate Marketing Software? Users of real estate marketing software leverage current buyers’ online research habits as they make their way through the purchasing lifecycle. **Real estate agents and brokers:** Real estate professionals utilize real estate marketing software to build and maintain their brand across all mediums of marketing, leverage all possible methods of communicating with buyers, better market their listings, and take advantage of all touchpoints. **Real estate software vendors:** Companies that produce and update real estate solutions—i.e., vendors—take cues from real estate marketing software to provide improved support to technologies that can supplement or enhance their product offerings. Those companies can also leverage real estate marketing software to create optimized landing pages and websites that will best attract the attention of real estate businesses to their service offerings. **Home buyers and sellers:** While home sellers and buyers don’t necessarily interact with the specific real estate marketing solution, they do reap the benefits of a properly deployed and utilized real estate marketing software. They will get polished and personalized messaging, engage with high-quality and/or VR-enhanced listings, and benefit from a deep relationship with their chosen agent. **Commercial buyers and sellers:** Similarly, buyers and sellers of commercial property don’t directly interact with real estate marketing systems. However, because they conduct research and transactions via commercial real estate brokerages and firms, they still reap the benefits of real estate marketing solutions. Those benefits can range from streamlining administrative tasks, marketing production tasks, and branding-specific property websites. #### Software Related to Real Estate Marketing Software Real estate marketing software are offered as standalone point solutions or are designed to be integrated with third-party real estate software, with an aim of better equipping real estate agents and professionals with tools that work in tandem with each other. Digital and physical real estate marketing strategies enhance the activities of real estate professionals, boost brand awareness, and facilitate the generation of and data gathering on high-caliber leads. Real estate marketing software automates those efforts as well.  Below are a couple of software types that can be used in tandem with or supplement these tools: [Real estate activities management software](https://www.g2.com/categories/real-estate-activities-management) **:** Real estate activities management software manages and streamlines the daily sales, transaction, and administrative activities of agents and real estate professionals, and centrally stores all real estate documents and information. These tools are designed to integrate with other solutions, including real estate marketing software, making it easy to run a real estate firm. [Real estate CRM software](https://www.g2.com/categories/real-estate-crm) **:** Real estate CRM software simplifies the identification and tracking of all real estate leads. Real estate marketing software takes client information that is stored in the industry-specific software to bolster marketing campaigns, tailor marketing messaging, and bolster relationships between agents and clients. [Web design software](https://www.g2.com/categories/web-design) **:** Web design software allows users to create their own web pages, via website builder or code framework. Some real estate marketing software focuses on the creation and management of appealing agency or agent websites, making sure that those websites are equipped to capture leads, track engagement, and integrate with [multiple listing service (MLS) software](https://www.g2.com/categories/multiple-listing-service-mls). [Real estate virtual tour](https://www.g2.com/categories/real-estate-virtual-tour) **:** Virtual and augmented reality technology allows real estate agents and firms to better market their listings to prospective buyers. Real estate virtual tour software simplifies the digital creation of 360-degree tours of a property listing. Real estate marketing software can help guide interest throughout the pipeline. ### Challenges with Real Estate Marketing Software **Fragmentation of real estate software landscape:** Point solutions have been developed within the real estate industry, slowly bringing the industry up to speed with technological innovations. Those point solutions, however, address distinct parts of the real estate process, resulting in a fragmented solution landscape. While many real estate marketing solutions claim that they can be integrated into any existing real estate solution, that claim doesn’t go far without a strategy to reconcile disparate systems or effectively exchange data between distinct systems. **Adoption:** As with any other type of solution, lack of adoption will derail any successful implementation. Real estate marketing solutions promise an increase in ROI, enhanced brand awareness, and better visibility among the crowd—that requires user accountability to utilize the solution so that impact can be identified, tracked, measured, and leveraged. Without widespread adoption, the positive impact of real estate marketing solutions cannot be proven. ### How to Buy Real Estate Marketing Software #### Requirements Gathering (RFI/RFP) for Real Estate Marketing Software When beginning the buying process for real estate marketing software, buyers should assess the current pain points with their existing tech stack. Which problems could a real estate marketing product solve? Pinpointing specific areas such as weak email marketing performance or website functionality can help start the conversation with appropriate vendors. #### Compare Real Estate Marketing Software Products **Create a long list** Long lists are created by eliminating the options that do not provide critical functionality. Based on the needs of a real estate business, certain marketing features may be more useful than others. If website design is not a priority, a product that offers more marketing automation and lead nurturing features will be a better fit. A typical long list should not include more than 10 products unless many options are very similar. In this case, additional details like the geographical presence of the company or its reputation can be used to eliminate vendors. **Create a short list** Short lists are created by reviewing the RFI information received from vendors. Some vendors may decline to participate and respond to RFIs. These vendors are usually eliminated from the selection process. From there, this short list steers the buying decision closer to completion, leaving only a couple of vendors to choose between. This decision is based on small, key factors that fulfill all the requirements and considerations an agency has. **Conduct demos** Demos are a great opportunity for buyers to see how the real estate marking solution works. Only the shortlisted vendors are invited to demonstrate their solutions. Demos should be performed live, using the system, and not through slide decks and screenshots. All vendors should follow a predetermined scenario that simulates the business processes of the buyer. Buyers should prepare a set of sample tasks to be demonstrated through the demo, such as walking through website design, marketing campaign creation, or creating and editing property listings. Demos are a great time to ask key questions about the software, such as: - Does the product support IDX website creation? - What are the available integrations for the product? - Is the pricing model based on the number of users? - Does the product include basic templates for website design and marketing campaign creation? - Is there a mobile app version of the product? #### Selection of Real Estate Marketing Software **Choose a selection team** To choose a selection team, decision makers need to involve subject matter experts from all teams that will use the system. This will likely be a handful of agents or related staff who will rely on the system in their day-to-day work, as well as key leadership members. **Negotiation** Negotiation happens between the buyer and the short list of vendors. In some cases, there are only two vendors that make it to this stage, which means that they offer similar products. At this point, the dealbreaker is the price of the product, which can vary based on the discounts offered by each vendor. Buyers should consider upfront costs, both for implementation and ongoing maintenance, as well as any related services that come with the product. For example, some real estate marketing solutions may be supplemented by design support from the vendor. **Final decision** The final decision should be based on all the information gathered previously. ### Real Estate Marketing Software Trends The real estate industry has taken leaps and bounds with software technology in the past few years e.g., IDX APIs, industry-specific solution offerings, and mobile-ready software.  Below are some trends that will continue their growth in the real estate industry: **Artificial intelligence** Interest in artificial intelligence (AI) has dominated much of the technological innovation conversation in the property tech world. AI’s ability to take over menial, manual tasks will reduce the amount of time real estate professionals have to spend on data entry, sifting through listings and customer profiles, and wading through contracts and documents. Effective leveraging of AI can result in the building of deeper, more meaningful relationships between buyers and sellers, all facilitated via the real estate agent. For example, AI-powered MLS platforms can generate property recommendations that are customized to the requirements and likes of a client, helping real estate professionals sift through multiple leads rather than sifting through myriad listings for a single lead. **Focus on website optimization** One of the branding areas that real estate marketing software can optimize is the real estate agent’s professional website. Agents can further prove their trustworthiness and relevance to buyers with an updated, active website that all branding and marketing campaigns point towards. More real estate marketing solutions are taking into consideration the need to optimize both existing and nonexistent websites. **APIs** API availability and access allow smaller real estate firms to compete with bigger firms. APIs facilitate the transfer and sharing of data that enriches existing systems. More software vendors are providing API access for real estate businesses, enriching the data stored in the businesses’ CRM systems and listing databases. The easier it becomes to integrate APIs with various areas of a real estate agency, the more ways users will utilize APIs to get the most out of existing and desired system offerings.