Lofty Pricing Overview

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Lofty Agent

Per Month

Request Demo

Best for agents.

Lofty Team

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Best for established, fast-growing teams

Lofty Broker

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Best for large teams and brokerages

Lofty ENT

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Best for Enterprises

All-in-one AI-powered CRM and marketing platform helping real estate professionals generate leads, engage clients, and close deals.

Lofty has 4 pricing editions. Look at different pricing editions below and see what edition and features meet your budget and needs.

Pricing information for Lofty is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase Lofty must be conducted with the seller.

Pricing information was last updated on October 16, 2025

Pricing Insights

Averages based on real user reviews.

Time to Implement

1 month

Return on Investment

13 months

Average Discount

12%

Perceived Cost

$$$$$

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Lofty Pricing Reviews

(2)

Harley B.

Real Estate Agent

Small-Business (50 or fewer emp.)

5/31/2025

"All in one CRM that save a lot of time"

5/5

What do you like best about Lofty?

The way it has a lot of integrations so I can handle everything in one platform. Its easy to setup, use, and is something I use daily Review collected by and hosted on G2.com.

What do you dislike about Lofty?

the pricing for advertising is quite steep. And the customer support can be hit or mis s sometimes. Review collected by and hosted on G2.com.

Response from Jusika Martinez of Lofty

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We're so glad to hear you're happy with the platform! The general cost of advertising has gone up across various channels which is why we've built out many low cost and no cost ways to generate leads in the Lofty platform such as Lofty Blast. If you have any questions about getting started with those you can reach out to support or find them in the marketplace in your portal!

Verified User in Real Estate

Small-Business (50 or fewer emp.)

10/21/2025

"Great Website and Listings, But Lacks Dedicated Support"

2.5/5

What do you like best about Lofty?

Website ,individual listing websites. Sending emails to clients Review collected by and hosted on G2.com.

What do you dislike about Lofty?

High Cost

Steep Learning Curve

Customer Support Issues

Overkill for Smaller Teams

Technical and Usability Problems

Add-Ons and Hidden Costs

Lacks Tech Support

Courses are great but not organized Review collected by and hosted on G2.com.

Response from Mahriah Field of Lofty

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Hello, I am sorry to hear that you've not had a great experience with Lofty & have passed your feedback along to our Customer Success Team for review. Please let me know if there's anything else we can help with.

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