Lofty Pricing Overview

No. According to G2 data, Lofty does not offer a free plan or free trial. Users need to purchase a paid plan to access the product. Visit the seller's official pricing page for current pricing details and plan options.

Lofty's pricing is best suited for small to mid-sized real estate teams and brokerages that need a comprehensive all-in-one platform. G2 reviewers from small businesses make up the majority of feedback, frequently praising Lofty's Smart Plans, IDX integration, and automation for managing high lead volumes without juggling multiple tools. The Lofty Team tier aligns well with growing teams needing dedicated support and onboarding. Mid-market and enterprise reviewers on G2 highlight team management and AI features as key drivers at higher tiers. Solo agents or very small operations may find Lofty's pricing of higher tiers harder to justify without consistent lead volume to offset the investment.

Lofty does not offer a free version. According to G2's pricing data for Lofty, all four tiers, Lofty Agent, Lofty Team, Lofty Broker, and Lofty ENT, require contacting the vendor for custom pricing. The entry-level Lofty Agent tier includes core features like IDX websites, AI-powered CRM, Smart Plans, and lead scoring suited for individual agents. Higher tiers add team management, dedicated customer success managers, and one-on-one onboarding. Lofty's ENT tier further includes white labeling, single sign-on, and customizable org structures. G2 reviewers note that several advanced features like the dialer and CMA tools may carry additional fees beyond the base subscription.

G2 reviewers of Lofty broadly consider it a strong value for real estate professionals who fully utilize its all-in-one capabilities. Many G2 users highlight that Lofty replaces multiple separate tools, including CRM, IDX website, dialer, and marketing automation, at a competitive combined cost. Reviewers frequently praise Smart Plans, AI features, and lead scoring as standout value drivers. However, cost concerns appear consistently, particularly around add-ons like the CMA tool, dialer, and client-facing website management being priced separately. G2 reviews also note that Lofty's pricing can feel steep for solo agents or small Canadian brokerages dealing with currency exchange. Some reviewers mention comparing Lofty favorably against Follow Up Boss and KVcore on overall value.