Lofty Pricing Overview

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Lofty Agent

Per Month

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Best for agents.

Lofty Team

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Best for established, fast-growing teams

Lofty Broker

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Best for large teams and brokerages

Lofty ENT

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Best for Enterprises

All-in-one AI-powered CRM and marketing platform helping real estate professionals generate leads, engage clients, and close deals.

Lofty has 4 pricing editions. Look at different pricing editions below and see what edition and features meet your budget and needs.

Pricing information for Lofty is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase Lofty must be conducted with the seller.

Pricing information was last updated on October 16, 2025

Pricing Insights

Averages based on real user reviews.

Time to Implement

2 months

Return on Investment

14 months

Average Discount

11%

Perceived Cost

$$$$$

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Lofty Pricing Reviews

(2)

Harley B.

Real Estate Agent

Small-Business (50 or fewer emp.)

5/31/2025

"All in one CRM that save a lot of time"

5/5

What do you like best about Lofty?

The way it has a lot of integrations so I can handle everything in one platform. Its easy to setup, use, and is something I use daily Review collected by and hosted on G2.com.

What do you dislike about Lofty?

the pricing for advertising is quite steep. And the customer support can be hit or mis s sometimes. Review collected by and hosted on G2.com.

Response from Jusika Martinez of Lofty

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We're so glad to hear you're happy with the platform! The general cost of advertising has gone up across various channels which is why we've built out many low cost and no cost ways to generate leads in the Lofty platform such as Lofty Blast. If you have any questions about getting started with those you can reach out to support or find them in the marketplace in your portal!

Verified User in Real Estate

Small-Business (50 or fewer emp.)

3/4/2025

"Waste of money"

1/5

What do you like best about Lofty?

If you pay $1000 or met per month then it’s fine. Otherwise expect to get no leads. Review collected by and hosted on G2.com.

What do you dislike about Lofty?

I had been with Lofty for about 2 years. I had originally signed up with the basic plan which was $650 per month and I received about 10 leads per month. Then I increased my budget to $1000 and I received about 15-20. I decided to reduce my spend as I couldn’t afford it without my lender pitching in, and I reduced to $650. I only received ONE LEAD. They said that according to my ‘contract’ they won’t refund me because they don’t guarantee leads. Very unprofessional to treat a client who has been with them for 2 years in this way. Review collected by and hosted on G2.com.

Response from Jusika Martinez of Lofty

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Thank you for taking the time to share your experience. We’re genuinely sorry to hear that you felt disappointed with the results and service after being a valued customer for two years. Your feedback is important, and we never take it lightly when a client feels let down.

While we strive to provide high-quality lead generation tools and campaign support, results can vary based on geographic location, competition, targeting, and ad budget. Our team works closely with clients to help with expectations and offer estimates based on your market. Although we cannot guarantee a specific number of leads we always aim to help you get the best return on your investment.

We’d appreciate the opportunity to review your account and campaign settings to better understand what happened and see if there’s anything we can do to support you moving forward. Please reach out to us — we'd love the chance to make this right.