AppFolio Property Manager Pricing Overview

AppFolio Property Manager Pricing Key Insights

Last updated on Jul 01, 2026


AppFolio Property Manager offers 3 pricing editions, with pricing details available directly from the vendor. A free trial of AppFolio Property Manager is not available. Review the AppFolio Property Manager pricing table below to determine which features best align with your requirements. Contact AppFolio directly to purchase the software.


Core — Contact Us
Plus — Contact Us
Max — Contact Us
Rated 4.6 / 5

*Pricing information is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations must be conducted with the seller.

Pricing Insights

Averages based on real user reviews.

AppFolio Property Manager Pricing FAQs

Generated using AI

Is AppFolio Property Manager free, or does it offer a free trial?

No. According to G2 data, AppFolio Property Manager does not offer a free plan or free trial. Users need to purchase a paid plan to access the product. Visit the seller's official pricing page for current pricing details and plan options.

Who is AppFolio Property Manager pricing best suited for?

AppFolio's pricing and feature structure is best suited for small to mid-market property management companies managing residential portfolios. G2 reviewers from small businesses in real estate represent the largest share of users and consistently praise AppFolio's Core tier for its ease of use and all-in-one functionality. AppFolio's Plus tier is recommended by G2 users for growing businesses with complex or mixed portfolios, including affordable and student housing. AppFolio's Max tier targets enterprise operators needing advanced CRM tools, full API access, and dedicated support. G2 reviewers caution that AppFolio's minimum unit requirements and cost structure make it less ideal for very small or boutique operators.

What are the key differences between the free and paid versions of AppFolio Property Manager?

AppFolio does not offer a free version. G2's pricing data for AppFolio shows three paid tiers: Core, Plus, and Max, all requiring vendor contact for pricing. AppFolio's Core tier covers essential property management functions including accounting, leasing, maintenance, and basic integrations. AppFolio's Plus tier adds advanced budgeting, affordable and student housing capabilities, premium integrations, and API read access. AppFolio's Max tier unlocks a Leasing CRM, Leasing Signals, full read/write API access, and dedicated customer success management. G2 reviewers note that several desirable features are locked behind higher tiers or require additional add-on fees, which can meaningfully increase total costs.

Is AppFolio Property Manager considered good value for its pricing?

AppFolio is broadly considered a premium but worthwhile investment. G2 reviewers frequently cite cost concerns, including monthly minimums, onboarding fees, add-on charges for integrations, and price hikes as notable drawbacks. However, the overwhelming majority of reviewers still rate AppFolio highly, with many stating the pricing is competitive and that the software pays for itself through efficiency gains. G2 users note that AppFolio's all-in-one platform eliminates the need for multiple tools, saving time and reducing staffing needs. Some smaller operators find AppFolio's pricing prohibitive, particularly for add-on stacks and higher tiers. Reviewers comparing AppFolio to Yardi and Entrata frequently cite AppFolio's better value for its feature depth.

AppFolio Pricing Reviews

(2)
Shannon H.
SH
Shannon H.
Accounts Manager
Small-Business (50 or fewer emp.)
Originally submitted 2/3/2025
"Appfolio keeps our growing portfolio organized"
5/5
What do you like best about AppFolio Property Manager?

As our portfolio increases with more rental properties, Appfolio helps save time and effort in keeping everything organized. The management of existing properties is simple and effortless. If there is an issue, obtaining help through Chat or AI has been very effective. Review collected by and hosted on G2.com.

What do you dislike about AppFolio Property Manager?

We have not found anything about Appfolio that we are not happy with. Review collected by and hosted on G2.com.

Response from Sammi Adam of AppFolio

Thank you for sharing your positive experience with AppFolio! We're glad to hear that our platform has been effective in helping you save time and effort in managing your properties.

Sunil P.
SP
Sunil P.
Property Mgt IT
Small-Business (50 or fewer emp.)
"Great Software Features, but Extremely Disappointing Customer Support"
0/5
What do you like best about AppFolio Property Manager?

if you don't need any support, it works. Review collected by and hosted on G2.com.

What do you dislike about AppFolio Property Manager?

I've been an AppFolio customer and use the software to manage our real estate properties. While the platform has useful features, my recent experience with customer support has been incredibly frustrating.

On October 22, 2026, I opened a support case involving bank-account assignments and reconciliation issues following an account correction performed with AppFolio's assistance.

I provided a detailed explanation, screenshots, transaction records, journal entry references, and everything needed to investigate the problem.

After several days, a support specialist finally identified the necessary corrections on October 28. Great! I thought we were finally making progress.

I immediately provided the requested authorization and subsequently supplied additional bank-account information.

But identifying a solution and actually implementing it are two very different things.

Despite repeated follow-ups, the corrections remained incomplete when I last checked. Communication has been sporadic, sometimes consisting of a single response in an entire day, followed by long periods of silence.

At one point, the specialist even acknowledged that my case had gotten lost in her inbox.

Meanwhile, our accounting conversion has been delayed beyond its deadline.

What makes this experience particularly frustrating is AppFolio's customer support accessibility:

Direct telephone support is restricted to customers on higher subscription tiers.

Email-based support requests are no longer accepted.

Customers on our plan are effectively dependent on the in-app support system, even when an urgent accounting issue remains unresolved.

I've tried multiple ways to escalate the situation and reach someone who can take ownership of the problem.

My biggest complaint isn't that the software encountered an issue. Software problems happen. It's the difficulty of getting someone to stay engaged and work with you until the problem is actually resolved.

A knowledgeable specialist who identifies the solution is valuable, but an unexecuted solution doesn't fix anything.

When businesses depend on accounting software for their daily operations, timely and accessible support shouldn't feel like a premium luxury.

I hope AppFolio management takes this feedback seriously and improves its support process, particularly for time-sensitive accounting problems.

My advice to prospective customers: Evaluate the customer support available with your subscription just as carefully as the software's features. Review collected by and hosted on G2.com.

AppFolio Property Manager Comparisons