# Best Real Estate Marketing Software

*By [Neya Kumaresan](https://research.g2.com/insights/author/neya-kumaresan)*


Real estate marketing software helps real estate agencies, brokerages, or independent real estate agents attract new businesses and advertise their services. Agents use web content management (WCM) platforms and search engine optimization (SEO) tools in real estate marketing software to create internet data exchange (IDX) websites, e-newsletters, digital flyers, email marketing campaigns, and social media posts.

While some real estate marketing software provides features designed to help with real estate branding, others include tools to integrate with [virtual tour software](https://www.g2.com/categories/virtual-tour), which enable real estate professionals to further the process of finding a new home with potential buyers. In the modern world, it is crucial to have branding efforts, social media posts, websites, and more for a business so that the public can be aware of the company and the services they provide. So, having real estate marketing software as a part of a real estate agency or brokerage company allows agents to manage essential outward communicative aspects of the business to keep the business running.

Although there are marketing software with similar functionalities, these tools are designed specifically to aid the marketing efforts of real estate professionals. Some real estate marketing solutions are designed to seamlessly integrate with [multiple listing services (MLS) software](https://www.g2.com/categories/multiple-listing-service-mls) or [real estate activities management software](https://www.g2.com/categories/real-estate-activities-management). Additionally, these software either provide CRM capabilities or integrate alongside [real estate CRM software](https://www.g2.com/categories/real-estate-crm) to manage the overall productivity of the real estate or brokerage business. Notably, products that provide marketing automation capabilities for any industry other than real estate do not qualify for this category.

To qualify for inclusion in the Real Estate Marketing category, a product must:

- Offer the ability to make customizable real estate IDX websites
- Generate, nurture, and/or capture real estate leads through marketing capabilities
- Provide basic marketing functionalities like an automated follow-up, email marketing, flyer creation, social media management, campaign building, etc.
- Support the creation, editing, and sharing of advertisements and branding efforts
- Provide or integrate with a CRM





## Top Real Estate Marketing Software at a Glance
| # | Product | Rating | Best For | What Users Say |
|---|---------|--------|----------|----------------|
| 1 | [AppFolio](https://www.g2.com/products/appfolio/reviews) | 4.6/5.0 (1,021 reviews) | Vacancy syndication with end-to-end leasing workflows | "[Makes my job so  much easier!!!](https://www.g2.com/survey_responses/appfolio-review-7805718)" |
| 2 | [TurboTenant](https://www.g2.com/products/turbotenant/reviews) | 4.6/5.0 (93 reviews) | Rental listing syndication with end-to-end leasing | "[Consistent Workflows and Reliable Reporting in One Dashboard](https://www.g2.com/survey_responses/turbotenant-review-12561590)" |
| 3 | [Fello](https://www.g2.com/products/fello-fello/reviews) | 4.8/5.0 (114 reviews) | Seller lead scoring and database nurture automation | "[Seamless, Professional Experience—Outstanding Support from Tamara at Fello](https://www.g2.com/survey_responses/fello-review-12847955)" |
| 4 | [Luxury Presence](https://www.g2.com/products/luxury-presence/reviews) | 4.3/5.0 (24 reviews) | Luxury real estate brand presence with SEO-driven lead generation | "[Absolutely Love The Team and Platform!](https://www.g2.com/survey_responses/luxury-presence-review-12191937)" |
| 5 | [Yardi RENTCafe](https://www.g2.com/products/yardi-rentcafe/reviews) | 4.0/5.0 (45 reviews) | Yardi-native leasing and resident lifecycle marketing | "[Senior Area Director](https://www.g2.com/survey_responses/yardi-rentcafe-review-11699085)" |
| 6 | [BoldTrail](https://www.g2.com/products/boldtrail/reviews) | 4.5/5.0 (1,488 reviews) | Automated lead nurturing with real estate CRM | "[Streamlined CRM for Real Estate Success](https://www.g2.com/survey_responses/boldtrail-review-13089606)" |
| 7 | [TenantCloud](https://www.g2.com/products/tenantcloud/reviews) | 4.4/5.0 (285 reviews) | Vacancy syndication with end-to-end leasing workflows | "[Streamlined my business](https://www.g2.com/survey_responses/tenantcloud-review-5088973)" |
| 8 | [BatchLeads](https://www.g2.com/products/batchleads/reviews) | 4.8/5.0 (147 reviews) | Off-market lead generation with integrated skip-tracing | "[Quality Leads, Amazing Filters & AI = Scaling Your Business 💰](https://www.g2.com/survey_responses/batchleads-review-11766166)" |
| 9 | [Rechat](https://www.g2.com/products/rechat/reviews) | 4.7/5.0 (79 reviews) | Unified brokerage CRM and listing marketing | "[Rechat, The Ultimate Real Estate Ecosystem + A Support Team That Moves at Lightning Speed](https://www.g2.com/survey_responses/rechat-review-12880273)" |
| 10 | [Smarter Contact](https://www.g2.com/products/smarter-contact/reviews) | 4.9/5.0 (86 reviews) | High-volume SMS outreach for motivated-seller prospecting | "[Ive used other companies .. This is best with ease of use..](https://www.g2.com/survey_responses/smarter-contact-review-11657624)" |


## G2 Grid® for Real Estate Marketing Software
![G2 Grid® for Real Estate Marketing Software plotting products by satisfaction and market presence](https://www.g2.com/categories/real-estate-marketing/grids.png?focus%5B%5D=2747&focus%5B%5D=45676&focus%5B%5D=1238712&focus%5B%5D=1317342&focus%5B%5D=60976&focus%5B%5D=66255&focus%5B%5D=6215&focus%5B%5D=1182521)
Highlighted products: AppFolio, TurboTenant, Fello, Luxury Presence, Yardi RENTCafe, BoldTrail, TenantCloud, and BatchLeads.
Underlying data: [Grid® JSON](https://www.g2.com/categories/real-estate-marketing/grids.json?focus%5B%5D=appfolio&focus%5B%5D=turbotenant&focus%5B%5D=fello-fello&focus%5B%5D=luxury-presence&focus%5B%5D=yardi-rentcafe&focus%5B%5D=boldtrail&focus%5B%5D=tenantcloud&focus%5B%5D=batchleads)


## How Many Real Estate Marketing Software Products Does G2 Track?
**Total Products under this Category:** 197

### Category Stats (Jul 2026)
- **Average Rating**: 4.32/5 (↑0.01 vs Jun 2026) The average rating of products in this category, based on all submitted ratings
- **Top Trending Product**: Rechat (+1.3%) - Among all products in this category, Rechat recorded the largest rating increase compared to last month
*Last updated: July 13, 2026*


## How Does G2 Rank Real Estate Marketing Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 7,500+ Authentic Reviews
- 197+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.


## Which Real Estate Marketing Software Is Best for Your Use Case?

- **Leader:** [AppFolio](https://www.g2.com/products/appfolio/reviews)
- **Highest Performer:** [Rechat](https://www.g2.com/products/rechat/reviews)
- **Easiest to Use:** [TurboTenant](https://www.g2.com/products/turbotenant/reviews)
- **Top Trending:** [Fello](https://www.g2.com/products/fello-fello/reviews)
- **Best Free Software:** [AgentFire](https://www.g2.com/products/agentfire-2022-08-16/reviews)


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---

## What Are the Top-Rated Real Estate Marketing Software Products in 2026?
### 1. [AppFolio](https://www.g2.com/products/appfolio/reviews)
Run your entire portfolio on one powerful platform. AppFolio’s intuitive and user-friendly experience gives your property management team the tools they need to provide excellent service to residents and owners. Whether you manage multifamily apartment complexes, single-family homes, or community associations, our software has everything you need to streamline and grow your business. AppFolio is a comprehensive, cloud-based property management software built to streamline and automate the key processes that keep your business thriving - from accounting to marketing & leasing to maintenance. Whether at the office or out in the field, your team always has access to the same data and reports so you can take control of your business and turn insights into action in minutes. And with the ever growing AppFolio Stack™ integration marketplace, you can connect your favorite property management solutions to AppFolio to boost your team’s productivity and run your business from a single system of record.


**Average Rating:** 4.6/5.0
**Total Reviews:** 1,021
**How Do G2 Users Rate AppFolio?**

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 8.7/10)
- **Operability:** 8.9/10 (Category avg: 8.0/10)
- **Brand Management:** 8.4/10 (Category avg: 7.8/10)
- **Communication Management:** 8.8/10 (Category avg: 7.8/10)

**Who Is the Company Behind AppFolio?**

- **Seller:** [AppFolio](https://www.g2.com/sellers/appfolio)
- **Company Website:** https://www.appfolio.com/
- **Year Founded:** 2006
- **HQ Location:** Santa Barbara, CA
- **Twitter:** @AppFolio (6,427 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/99055/ (1,763 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Property Manager, Assistant Property Manager
- **Top Industries:** Real Estate, Accounting
- **Company Size:** 79% Small-Business, 14% Mid-Market


#### What Are AppFolio's Pros and Cons?

**Pros:**

- Ease of Use (332 reviews)
- User-Friendly (126 reviews)
- Features (110 reviews)
- Property Management (109 reviews)
- Customer Support (100 reviews)

**Cons:**

- Missing Features (129 reviews)
- Poor Customer Support (54 reviews)
- Inadequate Reporting (36 reviews)
- Poor Reporting (32 reviews)
- Limited Customization (31 reviews)


### What Do G2 Reviewers Say About AppFolio?
*AI-generated summary from verified user reviews*

**Pros:**

- Users find AppFolio's **ease of use** remarkable, thanks to its intuitive interface and straightforward property management features.
- Users find AppFolio's **user-friendly interface** enhances property management efficiency and simplifies daily tasks effectively.
- Users appreciate the **comprehensive automation features** of AppFolio, enhancing efficiency and visibility in property management.
- Users value AppFolio for its **comprehensive property management capabilities** , simplifying communication and task management effectively.
- Users value the **responsive customer support** of AppFolio, ensuring quick resolutions and implementation of suggestions.

**Cons:**

- Users find **missing features** in AppFolio frustrating, wishing for better customization and improved scheduling options.
- Users experience **poor customer support** , struggling with slow response times and ineffective AI assistance rather than live agents.
- Users experience **inadequate reporting** in AppFolio, finding it challenging to manage data effectively for larger portfolios.
- Users experience **poor reporting** capabilities in AppFolio, leading to management challenges and limited customization options.
- Users often find the **limited customization** options in AppFolio restrictive, impacting their ability to tailor workflows effectively.

#### What Are Recent G2 Reviews of AppFolio?

**"[User-Friendly, Well-Integrated, and Keeps Records of Everything](https://www.g2.com/survey_responses/appfolio-review-12642322)"**

**Rating:** 5.0/5.0 stars
*— Violet M.*

[Read full review](https://www.g2.com/survey_responses/appfolio-review-12642322)

---

**"[Makes my job so  much easier!!!](https://www.g2.com/survey_responses/appfolio-review-7805718)"**

**Rating:** 5.0/5.0 stars
*— Flannery J.*

[Read full review](https://www.g2.com/survey_responses/appfolio-review-7805718)

---


#### What Are G2 Users Discussing About AppFolio?

- [What is AppFolio Property Manager used for?](https://www.g2.com/discussions/what-is-appfolio-property-manager-used-for) - 1 comment
- [Is AppFolio a CRM?](https://www.g2.com/discussions/is-appfolio-a-crm) - 1 comment
- [What is AppFolio used for?](https://www.g2.com/discussions/what-is-appfolio-used-for) - 1 comment
- [What software do property managers use?](https://www.g2.com/discussions/what-software-do-property-managers-use) - 2 comments
- [What is AppFolio property manager?](https://www.g2.com/discussions/what-is-appfolio-property-manager) - 1 comment

### 2. [TurboTenant](https://www.g2.com/products/turbotenant/reviews)
TurboTenant is all-in-one property management built for independent landlords and residential real estate investors across all 50 states. Founded in 2015 and headquartered in Colorado, TurboTenant has grown to serve more than 1 million landlords — from first-time owners to investors managing 100+ doors — facilitating over $5 billion in rent annually. The platform covers the full rental lifecycle: listing syndication to dozens of sites including Zillow, Realtor.com and Apartments.com, lead management, online rental applications, tenant screening, state-specific lease agreements, e-sign, rent collection, maintenance tracking, expense tracking, and rental accounting — all from a single dashboard. A 4.9-star mobile app lets landlords and tenants manage everything on the go. TurboTenant's screening capabilities are among the most advanced available to independent landlords. The Rent Butter integration delivers near-instant credit, criminal, and eviction reports — eliminating the one-to-four-day lag of traditional screening providers. The newer Snappt partnership, announced June 2026, adds enterprise-grade income and employment verification with fraud detection that flags doctored documents and inflated income with 99.8% accuracy — tools previously only available to large institutional operators. For landlords who want full-service support, Autopilot provides flat-fee property management including tenant placement, maintenance coordination, and ongoing oversight — without the 8–12% monthly cuts of traditional property managers. The core platform is free, with premium plans starting at $149/year, making TurboTenant the most accessible and cost-effective professional-grade property management software on the market.


**Average Rating:** 4.6/5.0
**Total Reviews:** 93
**How Do G2 Users Rate TurboTenant?**

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 8.7/10)
- **Operability:** 6.0/10 (Category avg: 8.0/10)
- **Brand Management:** 5.7/10 (Category avg: 7.8/10)
- **Communication Management:** 8.5/10 (Category avg: 7.8/10)

**Who Is the Company Behind TurboTenant?**

- **Seller:** [TurboTenant](https://www.g2.com/sellers/turbotenant)
- **Company Website:** https://www.turbotenant.com
- **Year Founded:** 2015
- **HQ Location:** Fort Collins, Colorado, United States
- **Twitter:** @turbotenant (1,209 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/turbotenant/ (106 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Owner
- **Top Industries:** Real Estate, Information Services
- **Company Size:** 66% Small-Business, 30% Mid-Market


#### What Are TurboTenant's Pros and Cons?

**Pros:**

- Ease of Use (76 reviews)
- Rent Collection (45 reviews)
- Applicant Screening (41 reviews)
- Payment Ease (40 reviews)
- Organization (39 reviews)

**Cons:**

- Missing Features (21 reviews)
- Limited Customization (17 reviews)
- Lease Management (11 reviews)
- Poor Usability (11 reviews)
- Expensive (9 reviews)


### What Do G2 Reviewers Say About TurboTenant?
*AI-generated summary from verified user reviews*

**Pros:**

- Users appreciate the **ease of use** of TurboTenant, enjoying its seamless setup and intuitive navigation for property management.
- Users appreciate the **easy rent collection** process on TurboTenant, enhancing their property management experience and professionalism.
- Users appreciate the **thorough tenant screening** process of TurboTenant, ensuring qualified and reliable renters for their properties.
- Users love the **payment ease** with TurboTenant, simplifying rent collection and enhancing tenant satisfaction effectively.
- Users appreciate the **organizational efficiency** of TurboTenant, simplifying property management and keeping everything centralized and accessible.

**Cons:**

- Users are disappointed by the **missing features** in TurboTenant, desiring more advanced options and better customization.
- Users find **limited customization** options frustrating, wanting enhancements for global scaling and multi-platform listings.
- Users are frustrated by the **ineffective lease drafting feature** , often resorting to other platforms for leases.
- Users find TurboTenant's **poor usability** frustrating, facing issues with navigation, editing, and limited reporting features.
- Users find TurboTenant's **additional costs and expensive application fees** compared to competitors to be off-putting.

#### What Are Recent G2 Reviews of TurboTenant?

**"[Consistent Workflows and Reliable Reporting in One Dashboard](https://www.g2.com/survey_responses/turbotenant-review-12561590)"**

**Rating:** 4.5/5.0 stars
*— Danielle C.*

[Read full review](https://www.g2.com/survey_responses/turbotenant-review-12561590)

---

**"[TurboTenant Makes Payments, Maintenance Requests, and Tenant Listings Effortless](https://www.g2.com/survey_responses/turbotenant-review-12572317)"**

**Rating:** 5.0/5.0 stars
*— Sterling S.*

[Read full review](https://www.g2.com/survey_responses/turbotenant-review-12572317)

---


#### What Are G2 Users Discussing About TurboTenant?

- [What does Turbo Tenant do?](https://www.g2.com/discussions/turbo-tenant-what-does-turbo-tenant-do)
- [What does Turbo Tenant do?](https://www.g2.com/discussions/what-does-turbo-tenant-do)
- [How secure is TurboTenant?](https://www.g2.com/discussions/how-secure-is-turbotenant)
- [Is TurboTenant a hard inquiry?](https://www.g2.com/discussions/is-turbotenant-a-hard-inquiry)
- [What is TurboTenant used for?](https://www.g2.com/discussions/what-is-turbotenant-used-for)

### 3. [Fello](https://www.g2.com/products/fello-fello/reviews)
Fello is an AI-powered real estate technology platform headquartered in Cleveland, Ohio. Founded in 2019 by Ryan Young, a third-generation real estate professional who built the #1 large team in Ohio and a top-15 team nationally (WSJ RealTrends), Fello was created to solve a problem Young lived firsthand: real estate teams were spending more and more on leads while the opportunities already sitting in their own database went unworked. Today, Fello serves more than 1,000 WSJ RealTrends real estate teams and has influenced over $1 billion in listing revenue. At the core of Fello is a Living Database. Fello enriches every contact daily across 100+ data points, such as equity, interest rate, home value, ownership changes, and intent signals, so teams always know who's most likely to move. On top of that foundation sits Felix, Fello's AI teammate: an autonomous sales agent that calls, texts, and emails contacts 24/7, grounded in live property data rather than a generic script. Felix qualifies real intent, holds context across every conversation and channel, and hands off ready-to-move contacts to agents with a warm transfer and full history. There's no workflow building or configuration required. Fello also includes a full marketing suite (email nurture, landing pages, and forms) and an agent workspace that surfaces the day's priority conversations, and it connects it to your CRM. Fello and Felix exist to turn a team's existing database, an asset most teams already paid to build, into a reliable, ongoing source of business, instead of leaving that job to inconsistent agent follow-up or expensive, high-turnover ISAs. Fello finds the opportunity by keeping data current and surfacing who matters now. Felix works it, running follow-up every day whether or not the team is available, and delivers only qualified handoffs. The team closes it, stepping into warm conversations with context instead of cold leads. Real estate teams typically use Fello and Felix to reduce reliance on portal leads and recover deals that would otherwise go cold or list with a competitor.


**Average Rating:** 4.8/5.0
**Total Reviews:** 114
**How Do G2 Users Rate Fello?**

- **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 8.7/10)
- **Operability:** 8.3/10 (Category avg: 8.0/10)
- **Brand Management:** 8.4/10 (Category avg: 7.8/10)
- **Communication Management:** 7.6/10 (Category avg: 7.8/10)

**Who Is the Company Behind Fello?**

- **Seller:** [Fello](https://www.g2.com/sellers/fello)
- **Company Website:** https://fello.ai/
- **Year Founded:** 2021
- **HQ Location:** Cleveland, US
- **LinkedIn® Page:** https://www.linkedin.com/company/fellorealestate (208 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Realtor, Real Estate Agent
- **Top Industries:** Real Estate
- **Company Size:** 89% Small-Business, 10% Mid-Market


#### What Are Fello's Pros and Cons?

**Pros:**

- Ease of Use (34 reviews)
- Helpful (28 reviews)
- Customer Support (26 reviews)
- Features (19 reviews)
- Lead Generation (19 reviews)

**Cons:**

- Inaccurate Information (6 reviews)
- Expensive (5 reviews)
- Poor Lead Quality (5 reviews)
- Difficult Learning (4 reviews)
- Integration Issues (4 reviews)


### What Do G2 Reviewers Say About Fello?
*AI-generated summary from verified user reviews*

**Pros:**

- Users appreciate the **ease of use** of Fello, highlighting its intuitive design and helpful support team.
- Users find Fello **extremely helpful** with its automation and features that enhance client engagement and lead management.
- Users praise Fello's **exceptional customer support** which enhances their experience and ensures they maximize the software's potential.
- Users value Fello's **smart AI automation** and user-friendly features, enhancing real estate decision-making and client engagement.
- Users love Fello for its **effective lead generation** capabilities, enhancing engagement and appointment setting with leads.

**Cons:**

- Users express concerns over **inaccurate information** from Fello, leading to trust issues and unmet expectations regarding automation.
- Users find Fello's system to be **expensive** initially, leading to concerns about cost-effectiveness for boutique firms.
- Users frequently experience **poor lead quality** , facing challenges with contact accuracy and duplicated leads in their databases.
- Users experience a **difficult learning curve** with Fello's terminology, which can be overwhelming, especially for less tech-savvy individuals.
- Users find **integration issues** with Fello and other CRMs frustrating, making their workflow less efficient.

#### What Are Recent G2 Reviews of Fello?

**"[Thrilled with Our Investment—Amazing Customer Success Partner, Real Listing Results](https://www.g2.com/survey_responses/fello-review-12346935)"**

**Rating:** 5.0/5.0 stars
*— Heather  R.*

[Read full review](https://www.g2.com/survey_responses/fello-review-12346935)

---

**"[Seamless, Professional Experience—Outstanding Support from Tamara at Fello](https://www.g2.com/survey_responses/fello-review-12847955)"**

**Rating:** 5.0/5.0 stars
*— Sonia C.*

[Read full review](https://www.g2.com/survey_responses/fello-review-12847955)

---



### 4. [Luxury Presence](https://www.g2.com/products/luxury-presence/reviews)
Luxury Presence is the growth platform for real estate's top performers. The company helps agents, teams, and brokerages attract more clients, turn their database into deals, and create relationships for life, all driven by Presence® AI. The Presence® Platform combines a full marketing team and intelligent technology for a fraction of what a traditional agency costs. More than 87,000 agents and brands across 18,000 real estate businesses rely on Luxury Presence, including 30% of the WSJ RealTrends top agents and teams. The Presence® Platform powers over $450 billion in annual transaction volume and helps agents grow six times faster and close nearly three times more transaction volume than peers in the same markets.


**Average Rating:** 4.3/5.0
**Total Reviews:** 24
**How Do G2 Users Rate Luxury Presence?**

- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 8.7/10)
- **Operability:** 8.3/10 (Category avg: 8.0/10)
- **Brand Management:** 9.3/10 (Category avg: 7.8/10)
- **Communication Management:** 7.7/10 (Category avg: 7.8/10)

**Who Is the Company Behind Luxury Presence?**

- **Seller:** [Luxury Presence](https://www.g2.com/sellers/luxury-presence)
- **Company Website:** https://www.luxurypresence.com
- **Year Founded:** 2016
- **HQ Location:** Austin, US
- **LinkedIn® Page:** https://www.linkedin.com/company/luxurypresence (853 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Real Estate
- **Company Size:** 63% Small-Business


#### What Are Luxury Presence's Pros and Cons?

**Pros:**

- Customer Support (12 reviews)
- Helpful (11 reviews)
- Ease of Use (10 reviews)
- Design (8 reviews)
- Website Development (7 reviews)

**Cons:**

- Expensive (3 reviews)
- Limited Customization (3 reviews)
- Missing Features (3 reviews)
- Inaccurate Data (2 reviews)
- Integration Issues (2 reviews)


### What Do G2 Reviewers Say About Luxury Presence?
*AI-generated summary from verified user reviews*

**Pros:**

- Users rave about the **fantastic customer support** from Luxury Presence, noting their responsiveness and helpfulness throughout the process.
- Users praise the **exceptional customer support** and seamless process in managing their online presence with Luxury Presence.
- Users commend the **user-friendly interface** of Luxury Presence, enabling efficient management and timely issue resolution.
- Users commend the **top-tier design quality** of Luxury Presence, enhancing their professional online presence effortlessly.
- Users highlight the **effortless website development process** and exceptional support from Luxury Presence, ensuring a smooth experience.

**Cons:**

- Users consider Luxury Presence to be **expensive** , though some believe the quality justifies the higher cost.
- Users find **limited customization** options in Luxury Presence, hindering advanced design flexibility and creating frustration with formatting.
- Users express frustration over **missing features** that limit design options and hinder analytics and third-party tool integration.
- Users experience **inaccurate data** issues with photo uploads and limited customization, complicating their design processes.
- Users face **integration issues** with Luxury Presence, causing initial workflow hiccups before resolution and improvement.

#### What Are Recent G2 Reviews of Luxury Presence?

**"[A Beautiful, High-Performing Real Estate Website Platform](https://www.g2.com/survey_responses/luxury-presence-review-12007999)"**

**Rating:** 5.0/5.0 stars
*— Samantha L.*

[Read full review](https://www.g2.com/survey_responses/luxury-presence-review-12007999)

---

**"[Absolutely Love The Team and Platform!](https://www.g2.com/survey_responses/luxury-presence-review-12191937)"**

**Rating:** 5.0/5.0 stars
*— Ashton S.*

[Read full review](https://www.g2.com/survey_responses/luxury-presence-review-12191937)

---



### 5. [Yardi RENTCafe](https://www.g2.com/products/yardi-rentcafe/reviews)
Yardi RENTCafe is a comprehensive property marketing and leasing platform designed to enhance the entire renter journey, from initial interest to residency. It offers dynamic marketing websites, online leasing capabilities, resident portals, and integrated communication tools, all aimed at streamlining operations for property managers and providing a seamless experience for prospects and residents. Key Features and Functionality: - Dynamic Marketing Websites: Create engaging, content-rich property websites that attract and convert prospects. - Online Leasing: Facilitate digital lease execution with built-in fraud prevention and actionable move-in checklists. - Resident Portals: Provide residents with online access to rent payments, maintenance requests, lease renewals, and community announcements. - Integrated Communication Tools: Utilize AI-powered chatbots and CRM systems to manage inquiries, follow-ups, and resident communications efficiently. - Mobile Accessibility: Ensure prospects and residents can access services via desktop, tablet, or mobile app, enhancing convenience and engagement. Primary Value and Solutions Provided: Yardi RENTCafe addresses the challenges of property marketing and resident engagement by offering an all-in-one solution that automates and simplifies the leasing process. It enhances lead generation through optimized websites and digital marketing tools, improves conversion rates with streamlined online leasing, and boosts resident satisfaction with accessible portals and responsive communication channels. By integrating these functionalities, RENTCafe helps property managers increase occupancy rates, reduce operational costs, and deliver exceptional service to residents.


**Average Rating:** 4.0/5.0
**Total Reviews:** 45
**How Do G2 Users Rate Yardi RENTCafe?**

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 8.7/10)
- **Operability:** 7.8/10 (Category avg: 8.0/10)
- **Brand Management:** 8.3/10 (Category avg: 7.8/10)
- **Communication Management:** 8.9/10 (Category avg: 7.8/10)

**Who Is the Company Behind Yardi RENTCafe?**

- **Seller:** [Yardi](https://www.g2.com/sellers/yardi)
- **Year Founded:** 1984
- **HQ Location:** Santa Barbara, CA
- **Twitter:** @Yardi (10,781 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/12674/ (7,014 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Real Estate
- **Company Size:** 50% Mid-Market, 30% Small-Business


#### What Are Yardi RENTCafe's Pros and Cons?

**Pros:**

- Ease of Use (3 reviews)
- Features (2 reviews)
- Automation (1 reviews)
- Communication Automation (1 reviews)
- Contact Management (1 reviews)

**Cons:**

- Difficult Learning Curve (1 reviews)
- Inaccurate Information (1 reviews)
- Learning Curve (1 reviews)
- Learning Difficulty (1 reviews)
- Limited Customization (1 reviews)


### What Do G2 Reviewers Say About Yardi RENTCafe?
*AI-generated summary from verified user reviews*

**Pros:**

- Users value the **ease of use** of Yardi RENTCafe, appreciating its seamless features and intuitive integration.
- Users appreciate the **automation features** of Yardi RENTCafe, streamlining unit listing, applications, and resident communication.
- Users appreciate the **automation features** of Yardi RENTCafe, streamlining processes and enhancing efficiency for property managers.
- Users appreciate the **automated communication features** of RentCafe, enhancing interaction with prospects and residents efficiently.
- Users appreciate the **automatic listing and management features** of RentCafe, enhancing efficiency in property management.

**Cons:**

- Users report a **difficult learning curve** with Yardi RENTCafe, requiring extensive training for basic leasing tasks.
- Users experience **inaccurate information** during account setup, causing issues with usernames and passwords from previous communities.
- Users face a **huge learning curve** with Yardi RENTCafe, requiring extensive training for basic leasing tasks.
- Users experience a significant **learning difficulty** which necessitates extensive training for effective use of Yardi RENTCafe.
- Users note the **limited customization** of Yardi RENTCafe, making properties feel less unique and vibrant for prospects.

#### What Are Recent G2 Reviews of Yardi RENTCafe?

**"[Yardi information plethora for Leasing](https://www.g2.com/survey_responses/yardi-rentcafe-review-9713360)"**

**Rating:** 5.0/5.0 stars
*— Heather K.*

[Read full review](https://www.g2.com/survey_responses/yardi-rentcafe-review-9713360)

---

**"[Senior Area Director](https://www.g2.com/survey_responses/yardi-rentcafe-review-11699085)"**

**Rating:** 5.0/5.0 stars
*— Jennifer P.*

[Read full review](https://www.g2.com/survey_responses/yardi-rentcafe-review-11699085)

---


#### What Are G2 Users Discussing About Yardi RENTCafe?

- [What is Yardi RENTCafe used for?](https://www.g2.com/discussions/what-is-yardi-rentcafe-used-for)
- [How do you use rent Cafe?](https://www.g2.com/discussions/how-do-you-use-rent-cafe)
- [What does Yardi resident screening look for?](https://www.g2.com/discussions/what-does-yardi-resident-screening-look-for)
- [What is Yardi software used for?](https://www.g2.com/discussions/what-is-yardi-software-used-for)
- [What is Yardi RENTCafe?](https://www.g2.com/discussions/what-is-yardi-rentcafe) - 1 comment

### 6. [BoldTrail](https://www.g2.com/products/boldtrail/reviews)
BoldTrail combines the Inside Real Estate portfolio of solutions into one cohesive ecosystem, powering and streamlining your workflow to drive maximum productivity. It’s the next generation platform, built to fuel your entire business with powerful technology plus the consultative service, support and community you need to thrive. BoldTrail is not only our new brand, but a new vehicle for Inside Real Estate to combine capabilities, including front office, back office, business intelligence and recruiting, to better serve you, the real estate professional.


**Average Rating:** 4.5/5.0
**Total Reviews:** 1,488
**How Do G2 Users Rate BoldTrail?**

- **Has the product been a good partner in doing business?:** 8.1/10 (Category avg: 8.7/10)
- **Operability:** 8.1/10 (Category avg: 8.0/10)
- **Brand Management:** 8.1/10 (Category avg: 7.8/10)
- **Communication Management:** 8.3/10 (Category avg: 7.8/10)

**Who Is the Company Behind BoldTrail?**

- **Seller:** [Inside Real Estate](https://www.g2.com/sellers/inside-real-estate)
- **Company Website:** https://insiderealestate.com
- **Year Founded:** 2015
- **HQ Location:** Murray, Utah
- **Twitter:** @IRE_Blogs (4,863 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/651176/ (448 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Realtor, Real Estate Agent
- **Top Industries:** Real Estate, Commercial Real Estate
- **Company Size:** 54% Small-Business, 25% Enterprise


#### What Are BoldTrail's Pros and Cons?

**Pros:**

- Centralization (18 reviews)
- Features (15 reviews)
- Automation (13 reviews)
- Ease of Use (13 reviews)
- Lead Generation (12 reviews)

**Cons:**

- Difficult Usability (10 reviews)
- Learning Curve (9 reviews)
- Difficult Learning (5 reviews)
- Expensive (5 reviews)
- Difficult Learning Curve (4 reviews)


### What Do G2 Reviewers Say About BoldTrail?
*AI-generated summary from verified user reviews*

**Pros:**

- Users love BoldTrail's **centralized management** , providing a simple interface and integrated tools for effective business operations.
- Users appreciate the **user-friendly interface** and variety of features that streamline lead generation with BoldTrail.
- Users praise the **automation capabilities** of BoldTrail, enabling efficient lead generation and seamless campaign management.
- Users appreciate the **ease of use** of BoldTrail, highlighting its intuitive interface and improved features for efficiency.
- Users value the **efficient lead generation** capabilities of BoldTrail, finding it easy to manage campaigns in one place.

**Cons:**

- Users find the **difficult usability** of BoldTrail hinders productivity and complicates initial navigation of its features.
- Users find the **learning curve steep** with BoldTrail, making it challenging to master all its features effectively.
- Users find the platform **difficult to learn** , noting a need for improved user-friendliness and smoother navigation.
- Users find BoldTrail to be **expensive** , expressing a need for more affordable lead generation options and flexible agent additions.
- Users find the **difficult learning curve** of BoldTrail overwhelming, especially when navigating its various features and setup processes.

#### What Are Recent G2 Reviews of BoldTrail?

**"[I am super happy with KvCore!](https://www.g2.com/survey_responses/boldtrail-review-4790497)"**

**Rating:** 5.0/5.0 stars
*— Charles F.*

[Read full review](https://www.g2.com/survey_responses/boldtrail-review-4790497)

---

**"[Streamlined CRM for Real Estate Success](https://www.g2.com/survey_responses/boldtrail-review-13089606)"**

**Rating:** 5.0/5.0 stars
*— Paul S.*

[Read full review](https://www.g2.com/survey_responses/boldtrail-review-13089606)

---


#### What Are G2 Users Discussing About BoldTrail?

- [I'm struggling to understand kvCORE's lead generation and nurturing tools. Can someone explain them to me?](https://www.g2.com/discussions/i-m-struggling-to-understand-kvcore-s-lead-generation-and-nurturing-tools-can-someone-explain-them-to-me)
- [What is kvCORE used for?](https://www.g2.com/discussions/what-is-kvcore-used-for) - 1 comment
- [What is BoomTown used for?](https://www.g2.com/discussions/what-is-boomtown-used-for)
- [What is CORE ListingMachine used for?](https://www.g2.com/discussions/what-is-core-listingmachine-used-for)
- [What is the meaning of BoomTown?](https://www.g2.com/discussions/what-is-the-meaning-of-boomtown)

### 7. [TenantCloud](https://www.g2.com/products/tenantcloud/reviews)
TenantCloud transforms property management by centralizing rent collection, tenant screening, and professional accounting in one seamless interface. Available to try for free, it’s the intuitive, high-efficiency platform designed to help landlords and property managers automate the tedious and focus on growth.'


**Average Rating:** 4.4/5.0
**Total Reviews:** 285
**How Do G2 Users Rate TenantCloud?**

- **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 8.7/10)
- **Operability:** 7.3/10 (Category avg: 8.0/10)
- **Brand Management:** 7.0/10 (Category avg: 7.8/10)
- **Communication Management:** 7.6/10 (Category avg: 7.8/10)

**Who Is the Company Behind TenantCloud?**

- **Seller:** [TenantCloud](https://www.g2.com/sellers/tenantcloud)
- **Company Website:** https://www.tenantcloud.com/
- **Year Founded:** 2014
- **HQ Location:** Austin, Texas
- **Twitter:** @tenantcloud (13,759 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/4847289/ (64 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Owner, Property Manager
- **Top Industries:** Real Estate, Accounting
- **Company Size:** 99% Small-Business, 1% Mid-Market


#### What Are TenantCloud's Pros and Cons?

**Pros:**

- Ease of Use (69 reviews)
- Property Management (42 reviews)
- Rent Collection (31 reviews)
- Customer Support (30 reviews)
- Features (24 reviews)

**Cons:**

- Missing Features (23 reviews)
- Payment Issues (18 reviews)
- Poor Usability (18 reviews)
- High Cost (15 reviews)
- Lease Management (13 reviews)


### What Do G2 Reviewers Say About TenantCloud?
*AI-generated summary from verified user reviews*

**Pros:**

- Users love the **ease of use** of TenantCloud, finding it simple and user-friendly for both tenants and landlords.
- Users love TenantCloud for its **effective property management** tools, especially for online payments and streamlined tenant communication.
- Users love the **easy rent collection** process via ACH or credit card, streamlining payments for both landlords and tenants.
- Users praise TenantCloud's **responsive and helpful customer support** , facilitating seamless management of property-related issues.
- Users appreciate the **ease of use and valuable features** of TenantCloud, making property management streamlined and efficient.

**Cons:**

- Users are frustrated by the **missing features** in TenantCloud, especially the inability to send mass messages and limited accounting functions.
- Users face **payment issues** with TenantCloud, including incorrect amounts, slow transactions, and tenant complaints about fees.
- Users find TenantCloud's **poor usability** frustrating, struggling with confusing menus and limited templates, affecting their experience.
- Users note the **high costs** of TenantCloud, feeling limited by pricing and lacking value for smaller property management needs.
- Users find the **lease management interface unintuitive** , making it challenging to navigate and manage leases effectively.

#### What Are Recent G2 Reviews of TenantCloud?

**"[Streamlined and efficient](https://www.g2.com/survey_responses/tenantcloud-review-11209749)"**

**Rating:** 4.0/5.0 stars
*— Eric L.*

[Read full review](https://www.g2.com/survey_responses/tenantcloud-review-11209749)

---

**"[Streamlined my business](https://www.g2.com/survey_responses/tenantcloud-review-5088973)"**

**Rating:** 5.0/5.0 stars
*— Verified User in Real Estate*

[Read full review](https://www.g2.com/survey_responses/tenantcloud-review-5088973)

---


#### What Are G2 Users Discussing About TenantCloud?

- [What is TenantCloud used for?](https://www.g2.com/discussions/what-is-tenantcloud-used-for) - 1 comment
- [What software do property managers use?](https://www.g2.com/discussions/tenantcloud-what-software-do-property-managers-use) - 1 comment
- [What is the best software for landlords?](https://www.g2.com/discussions/tenantcloud-what-is-the-best-software-for-landlords) - 2 comments
- [How does tenant cloud make money?](https://www.g2.com/discussions/how-does-tenant-cloud-make-money) - 1 comment
- [What is TenantCloud?](https://www.g2.com/discussions/what-is-tenantcloud) - 1 comment, 1 upvote

### 8. [BatchLeads](https://www.g2.com/products/batchleads/reviews)
BatchLeads is a powerful property intelligence platform built for real estate professionals, investors, lenders, and service providers who need smarter ways to find and close deals. Based in Phoenix and launched in 2018, BatchLeads combines nationwide property data, lead management tools, built-in marketing features, and now, purpose-built AI tools designed specifically for real estate. From advanced property search filters and included skip tracing to list stacking, comping tools, and outreach campaigns, everything you need to find motivated sellers and stay organized is right inside the platform. Users can launch click-to-dial and direct mail campaigns, manage lists, and export data to their CRM or workflows with ease. BatchLeads also includes real estate–focused AI tools, such as Reia AI (your deal analysis assistant), DialerAI (a single-line dialer with AI guidance), and BatchRank AI (which helps you target properties more likely to sell). What sets BatchLeads apart is how everything works together. Instead of bouncing between tools, you can search smarter, skip trace instantly, and take action on high-quality leads—all from one login. It’s fast, intuitive, and built for the way real estate professionals actually work. Whether you're just starting out or scaling a team, BatchLeads helps you move faster, market smarter, and close more deals.


**Average Rating:** 4.8/5.0
**Total Reviews:** 147
**How Do G2 Users Rate BatchLeads?**

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 8.7/10)
- **Operability:** 8.4/10 (Category avg: 8.0/10)
- **Brand Management:** 7.9/10 (Category avg: 7.8/10)
- **Communication Management:** 8.0/10 (Category avg: 7.8/10)

**Who Is the Company Behind BatchLeads?**

- **Seller:** [PropStream](https://www.g2.com/sellers/propstream)
- **Year Founded:** 2007
- **HQ Location:** Lake Forest, CA
- **LinkedIn® Page:** https://www.linkedin.com/company/34223108/ (87 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Owner, CEO
- **Top Industries:** Real Estate
- **Company Size:** 97% Small-Business, 1% Mid-Market


#### What Are BatchLeads's Pros and Cons?

**Pros:**

- Ease of Use (18 reviews)
- Lead Generation (11 reviews)
- Features (9 reviews)
- Customer Support (8 reviews)
- Business Growth (6 reviews)

**Cons:**

- Inaccurate Information (6 reviews)
- Expensive (5 reviews)
- App Issues (3 reviews)
- Learning Curve (3 reviews)
- Missing Features (2 reviews)


### What Do G2 Reviewers Say About BatchLeads?
*AI-generated summary from verified user reviews*

**Pros:**

- Users find BatchLeads to be **easy to use** , streamlining their lead generation and direct mail campaigns effectively.
- Users value the **effective lead generation** capabilities of BatchLeads, enhancing their real estate prospecting efforts significantly.
- Users appreciate the **detailed filters and extensive information** from BatchLeads, enhancing their campaign effectiveness and data accuracy.
- Users love the **responsive customer support** of BatchLeads, enhancing their overall experience with efficient assistance.
- Users find that BatchLeads significantly enhances **business growth** , enabling effective lead generation and faster deal closures.

**Cons:**

- Users report **inaccurate information** , especially with outdated property data and unreliable phone numbers affecting workflow.
- Users find BatchLeads to be **expensive** , especially when scaling and pulling numerous leads or skip tracing.
- Users report **app issues** such as poor dialer performance and outdated skip tracing results affecting usability.
- Users note a significant **learning curve** with BatchLeads, requiring time to master its comprehensive features effectively.
- Users feel the **missing features** such as property info lookup and specific lead types hinder BatchLeads' utility.

#### What Are Recent G2 Reviews of BatchLeads?

**"[Efficient Lead Management, But Data Updates and Costs Need Improvement](https://www.g2.com/survey_responses/batchleads-review-11870777)"**

**Rating:** 4.0/5.0 stars
*— Trix P.*

[Read full review](https://www.g2.com/survey_responses/batchleads-review-11870777)

---

**"[Quality Leads, Amazing Filters & AI = Scaling Your Business 💰](https://www.g2.com/survey_responses/batchleads-review-11766166)"**

**Rating:** 5.0/5.0 stars
*— Marissa R.*

[Read full review](https://www.g2.com/survey_responses/batchleads-review-11766166)

---


#### What Are G2 Users Discussing About BatchLeads?

- [What is BatchLeads used for?](https://www.g2.com/discussions/what-is-batchleads-used-for)

### 9. [Rechat](https://www.g2.com/products/rechat/reviews)
Rechat is the AI Operating System for Real Estate with a Super App for Agents. One connected platform where relationships, marketing, and transactions work together, and AI works across all of it. Built to solve a persistent industry problem — agents toggling between 18 disconnected apps — Rechat's platform includes a fully integrated Marketing Studio, People Center, Deals Center, and an entire workforce of AI agents that work as teammates, not tools. The brokerages that run on Rechat see 75%+ agent adoption, replacing fragmented vendor stacks with a single, intelligent operating system. Learn more at rechat.ai.


**Average Rating:** 4.7/5.0
**Total Reviews:** 79
**How Do G2 Users Rate Rechat?**

- **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 8.7/10)
- **Operability:** 8.1/10 (Category avg: 8.0/10)
- **Brand Management:** 8.7/10 (Category avg: 7.8/10)
- **Communication Management:** 7.5/10 (Category avg: 7.8/10)

**Who Is the Company Behind Rechat?**

- **Seller:** [Rechat](https://www.g2.com/sellers/rechat)
- **Company Website:** https://rechat.ai/
- **Year Founded:** 2016
- **HQ Location:** Dallas, TX
- **LinkedIn® Page:** https://www.linkedin.com/company/rechat/ (71 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Realtor
- **Top Industries:** Real Estate
- **Company Size:** 45% Small-Business, 40% Mid-Market


#### What Are Rechat's Pros and Cons?

**Pros:**

- Ease of Use (27 reviews)
- Features (19 reviews)
- Automation (15 reviews)
- Contact Management (15 reviews)
- Customer Support (15 reviews)

**Cons:**

- Learning Curve (4 reviews)
- Limited Customization (4 reviews)
- Missing Features (4 reviews)
- Email Issues (3 reviews)
- Limited Options (3 reviews)


### What Do G2 Reviewers Say About Rechat?
*AI-generated summary from verified user reviews*

**Pros:**

- Users find Rechat **super easy to use** , streamlining daily marketing tasks and enhancing realtor efficiency.
- Users praise Rechat for its **intuitive interface** and powerful features that significantly streamline administrative tasks and marketing efforts.
- Users value the **automation features** of Rechat, making email blasts and reminders effortless and efficient.
- Users appreciate the **ease of use and organization** of Rechat for effective contact management and client engagement.
- Users praise the **responsive customer support** of Rechat, enhancing their experience with timely assistance whenever needed.

**Cons:**

- Users find the **learning curve steep** , needing extensive training and clearer language for better usability.
- Users note **limited customization** options in Rechat, affecting creativity and functionality in personalizing templates and graphics.
- Users express frustration over **missing features** in Rechat, such as poor contact sync and inadequate design capabilities.
- Users experience **email formatting issues** and limitations, hindering effective communication and creativity with Rechat.
- Users find **limited options** in Rechat, struggling with managing duplicates and difficulty in accessing features.

#### What Are Recent G2 Reviews of Rechat?

**"[Rechat | User-Friendly with Powerful Email Automation, Branding Control, and Great Support](https://www.g2.com/survey_responses/rechat-review-12799993)"**

**Rating:** 5.0/5.0 stars
*— Evelyn L.*

[Read full review](https://www.g2.com/survey_responses/rechat-review-12799993)

---

**"[Rechat, The Ultimate Real Estate Ecosystem + A Support Team That Moves at Lightning Speed](https://www.g2.com/survey_responses/rechat-review-12880273)"**

**Rating:** 5.0/5.0 stars
*— Alicia M.*

[Read full review](https://www.g2.com/survey_responses/rechat-review-12880273)

---


#### What Are G2 Users Discussing About Rechat?

- [What is Rechat used for?](https://www.g2.com/discussions/what-is-rechat-used-for)

### 10. [Smarter Contact](https://www.g2.com/products/smarter-contact/reviews)
Smarter Contact is the Market-Leading AI-Powered Text and Voice Communications Platform An all-in-one integrated platform to: - Engage contacts to consistently have more conversations; - Nurture contacts though the funnel; - Close deals by turning leads to revenue; - Measure results to scale what works or fix what doesn’t. Build relationships, engage leads, close deals, and achieve your earning potential up to 10x faster. Smarter Contact is a superior platform due to its all-in-one approach that simplifies communication, robust compliance features, high data accuracy, and dedicated customer support, all tailored for high-efficiency lead generation. Key factors that make Smarter Contact stand out include: \* All-in-One Platform: It integrates text, voice, a native power dialer, and a built-in CRM into a single platform. This eliminates the need for multiple different tools and streamlines workflows. \* Rapid 10DLC Approval: Provides a streamlined, fully guided 10DLC registration process handled directly within the platform, providing faster approvals (as quick as 2 business days) compared to competitors where the process might take weeks and require third-party registration. \* Industry-Leading Deliverability: Unrivaled SMS delivery rates using an AI-powered algorithm and high-tier data sources, ensuring a higher percentage of messages reach the intended recipients. \* AI-Powered: Smarter Contact AI helps customers improve and scale campaign performance while adhering to TCPA compliance. \* Automation and Scale: Run automated drip campaigns, workflows, and follow-up campaigns while you close business. This automation allows you to greatly scale the business with minimum resources. \* Built-on TCPA Compliance Safeguards: Includes many safeguards to keep you in compliance such as: 1. Uploaded contacts are cleaned to boost delivery and replay rates 2. Automatic pausing of underperforming campaigns 3. Automatic phone number distribution to reduce messages being blocked. \* No Daily Limits/Restrictions: Unlike some competitors that impose daily sending limits or number restrictions, Smarter Contact allows users to send campaigns to any contact from any of their business phone numbers without daily volume caps. \* User-Friendly Interface and Automation: The platform is praised in user reviews for its intuitive, simple, and easy-to-navigate user interface, which helps new users get started quickly without a steep learning curve. \* Mobile App Access: Smarter Contact offers a full mobile app, allowing users to manage contacts and campaigns, answer calls, and engage in conversations on the go.


**Average Rating:** 4.9/5.0
**Total Reviews:** 86
**How Do G2 Users Rate Smarter Contact?**

- **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 8.7/10)

**Who Is the Company Behind Smarter Contact?**

- **Seller:** [Smarter Contact](https://www.g2.com/sellers/smarter-contact)
- **Company Website:** https://smartercontact.com
- **Year Founded:** 2019
- **HQ Location:** Tampa, US
- **Twitter:** @smartercontact (14 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/smartercontact (78 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Owner, CEO
- **Top Industries:** Real Estate
- **Company Size:** 92% Small-Business, 8% Mid-Market


#### What Are Smarter Contact's Pros and Cons?

**Pros:**

- Ease of Use (32 reviews)
- Customer Support (25 reviews)
- Time-Saving (13 reviews)
- User-Friendly (12 reviews)
- Helpful (11 reviews)

**Cons:**

- Expensive (6 reviews)
- Learning Curve (3 reviews)
- Limited Features (3 reviews)
- Poor Customer Support (3 reviews)
- Reporting Issues (3 reviews)


### What Do G2 Reviewers Say About Smarter Contact?
*AI-generated summary from verified user reviews*

**Pros:**

- Users highlight the **ease of use** of Smarter Contact, praising its intuitive interface and quick campaign setup.
- Users praise the **super fast customer support** of Smarter Contact, enhancing their overall experience and success.
- Users appreciate the **time-saving automation** of Smarter Contact, allowing for quick campaign launches and efficient follow-ups.
- Users love the **user-friendly interface** of Smarter Contact, making navigation and campaign launches remarkably easy.
- Users value the **ease of use** and efficiency of Smarter Contact, enabling quick campaign launches and excellent results.

**Cons:**

- Despite its **high cost** , users feel the value delivered by Smarter Contact justifies the expense.
- Users report a **steep learning curve** with Smarter Contact, indicating some features may not be immediately intuitive.
- Users find Smarter Contact has **limited features** , particularly lacking in customization and built-in automation options.
- Users note that the **customer support response time** of Smarter Contact needs significant improvement for better service.
- Users find the **reporting issues** in Smarter Contact hinder detailed metrics and overall campaign performance assessment.

#### What Are Recent G2 Reviews of Smarter Contact?

**"[Time saving SMS marketing with great verification and filtering](https://www.g2.com/survey_responses/smarter-contact-review-12397905)"**

**Rating:** 5.0/5.0 stars
*— Verified User in Real Estate*

[Read full review](https://www.g2.com/survey_responses/smarter-contact-review-12397905)

---

**"[Ive used other companies .. This is best with ease of use..](https://www.g2.com/survey_responses/smarter-contact-review-11657624)"**

**Rating:** 5.0/5.0 stars
*— Gabriel F.*

[Read full review](https://www.g2.com/survey_responses/smarter-contact-review-11657624)

---



### 11. [AgentFire](https://www.g2.com/products/agentfire-2022-08-16/reviews)
AgentFire has the best real estate websites in the biz, period. Start with a fully-featured hyperlocal real estate website, then scale up with powerful addons and trusted experts for CRM, PPC and more! Whether you choose AgentFire's quick-launch template or work with a designer, we’ll customize your website to match your brand, goals and hyperlocal market.Your website comes loaded with tools to help you promote listings, display social proof, generate & convert traffic, blog & more! Browse the AgentFire marketplace to add powerful features, integrate with leading CRM's, and work with trusted experts for PPC, SEO and more! Enjoy industry-leading support & training. We give you 1-click access to unlimited support, a dedicated success manager, and the complete Tom Ferry training series!


**Average Rating:** 4.9/5.0
**Total Reviews:** 199
**How Do G2 Users Rate AgentFire?**

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 8.7/10)
- **Operability:** 9.5/10 (Category avg: 8.0/10)
- **Brand Management:** 9.6/10 (Category avg: 7.8/10)
- **Communication Management:** 9.0/10 (Category avg: 7.8/10)

**Who Is the Company Behind AgentFire?**

- **Seller:** [AgentFire](https://www.g2.com/sellers/agentfire)
- **Year Founded:** 2013
- **HQ Location:** Glen Cove, New York
- **Twitter:** @AgentFireSites (873 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/agentfire/about (55 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Realtor, Real Estate Broker
- **Top Industries:** Real Estate
- **Company Size:** 95% Small-Business, 3% Mid-Market


#### What Are AgentFire's Pros and Cons?

**Pros:**

- Ease of Use (10 reviews)
- Customer Support (9 reviews)
- Website Design (9 reviews)
- Friendly (7 reviews)
- Staff Competence (7 reviews)

**Cons:**

- Expensive (1 reviews)
- Integration Issues (1 reviews)
- Learning Curve (1 reviews)
- Limited Customization (1 reviews)
- Notification Issues (1 reviews)


### What Do G2 Reviewers Say About AgentFire?
*AI-generated summary from verified user reviews*

**Pros:**

- Users find AgentFire **user-friendly and intuitive** , simplifying website updates and enhancing the overall experience.
- Users consistently praise the **exceptional customer support** from AgentFire, noting their responsiveness and investment in client success.
- Users rave about the **stunning website designs** and exceptional support provided by AgentFire's dedicated team.
- Users commend the **friendly and communicative staff** at AgentFire, enhancing their overall experience throughout the project.
- Users commend the **knowledgeable and responsive staff** at AgentFire, providing exceptional support that exceeds expectations.

**Cons:**

- Users note that AgentFire is **more expensive** than alternatives, but believe the quality justifies the cost.
- Users face **integration issues** with AgentFire due to the limited allowed third-party plugins, hindering customization.
- Users note a **steep learning curve** with AgentFire, though support is always available to assist effectively.
- Users find the **limited customization options** of AgentFire frustrating, often relying on support for small updates and changes.
- Users experience **notification issues** with AgentFire, often relying on outdated emails for project progress and due dates.

#### What Are Recent G2 Reviews of AgentFire?

**"[Outstanding Service and a Beautiful Custom-Designed Website](https://www.g2.com/survey_responses/agentfire-review-12723599)"**

**Rating:** 5.0/5.0 stars
*— Brandon W.*

[Read full review](https://www.g2.com/survey_responses/agentfire-review-12723599)

---

**"[Exceptional Website and Support—AgentFire Is Worth Every Penny](https://www.g2.com/survey_responses/agentfire-review-12175596)"**

**Rating:** 5.0/5.0 stars
*— Sergio G.*

[Read full review](https://www.g2.com/survey_responses/agentfire-review-12175596)

---



### 12. [Buildium](https://www.g2.com/products/buildium/reviews)
Buildium is the platform trusted by property management pros to take control of every aspect of their business and drive more revenue per door. It’s all-in-one software that gives you more of the “all.” Accounting, communications, leasing, and top-rated mobile apps—there’s everything you’re looking for and then some. You’ll be able to find new revenue streams from resident services, count on award-winning support, and tap into an ecosystem of proven integrations with Buildium Marketplace. No matter the portfolio, Buildium is purpose-built for your job. With packages starting at just $62 a month, and zero hidden fees, it’s no wonder Buildium is ranked by Forbes to be the “Best Real Estate Accounting Software for Property Managers.” Jump in today with a free 14-day trial loaded with real-world scenarios (no credit card needed) and get ready to build your Buildium.


**Average Rating:** 4.4/5.0
**Total Reviews:** 266
**How Do G2 Users Rate Buildium?**

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 8.7/10)
- **Operability:** 8.1/10 (Category avg: 8.0/10)
- **Brand Management:** 7.6/10 (Category avg: 7.8/10)
- **Communication Management:** 8.5/10 (Category avg: 7.8/10)

**Who Is the Company Behind Buildium?**

- **Seller:** [Buildium](https://www.g2.com/sellers/buildium)
- **Company Website:** https://www.buildium.com
- **Year Founded:** 2004
- **HQ Location:** Boston, MA
- **Twitter:** @Buildium (4,680 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/475207/ (288 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Owner, Property Manager
- **Top Industries:** Real Estate, Accounting
- **Company Size:** 86% Small-Business, 7% Mid-Market


#### What Are Buildium's Pros and Cons?

**Pros:**

- Ease of Use (27 reviews)
- Tenant Management (18 reviews)
- Property Management (17 reviews)
- Customer Support (13 reviews)
- Rent Collection (13 reviews)

**Cons:**

- Missing Features (14 reviews)
- Limited Customization (10 reviews)
- Lease Management (8 reviews)
- Update Issues (6 reviews)
- Difficult Learning Process (5 reviews)


### What Do G2 Reviewers Say About Buildium?
*AI-generated summary from verified user reviews*

**Pros:**

- Users find Buildium's **ease of use** and responsive support make property management efficient and straightforward.
- Users highlight the **ease of tenant management** with Buildium, improving satisfaction and streamlining operations capably.
- Users value Buildium for its **efficient property management** , enhancing tenant satisfaction and streamlining operations effectively.
- Users commend the **responsive customer support** from Buildium, ensuring assistance is always available when needed.
- Users love the **efficient rent collection** process of Buildium, simplifying management and improving cash flow seamlessly.

**Cons:**

- Users find Buildium lacking in **essential features** , leading to frustration and inefficiencies in daily operations.
- Users find **limited customization** in Buildium, leading to frustration with reporting, lease renewals, and overall navigation.
- Users find **lease management frustrating** due to a complex interface and insufficient support, hindering efficient operations.
- Users report that **update issues** disrupt functionality, requiring relearning and complicating access to important reports and notifications.
- Users experience a **difficult learning process** with Buildium, requiring time and courses to master the system.

#### What Are Recent G2 Reviews of Buildium?

**"[Buildium: The solution you didn't know you needed.](https://www.g2.com/survey_responses/buildium-review-13090967)"**

**Rating:** 4.5/5.0 stars
*— Jennifer F.*

[Read full review](https://www.g2.com/survey_responses/buildium-review-13090967)

---

**"[Makes Multi-Property Management Easy in One Place](https://www.g2.com/survey_responses/buildium-review-13086692)"**

**Rating:** 5.0/5.0 stars
*— J M.*

[Read full review](https://www.g2.com/survey_responses/buildium-review-13086692)

---


#### What Are G2 Users Discussing About Buildium?

- [What is Buildium used for?](https://www.g2.com/discussions/what-is-buildium-used-for) - 1 comment
- [How much is buildium per month?](https://www.g2.com/discussions/how-much-is-buildium-per-month)
- [What is the best property management software?](https://www.g2.com/discussions/what-is-the-best-property-management-software)
- [Does buildium integrate with QuickBooks?](https://www.g2.com/discussions/does-buildium-integrate-with-quickbooks) - 1 comment
- [What is buildium software?](https://www.g2.com/discussions/what-is-buildium-software)

### 13. [DoorLoop](https://www.g2.com/products/doorloop/reviews)
DoorLoop is a property management software solution designed to assist mid-sized and large property managers in effectively managing their rental portfolios. This comprehensive platform streamlines various essential functions, including accounting, rent collection, maintenance management, and tenant communication, all within a single, user-friendly system. DoorLoop is particularly beneficial for property managers overseeing portfolios of 50 or more units, where enhancing operational efficiency, achieving financial transparency, and boosting team productivity are critical objectives. The software caters to property managers who are looking to minimize manual tasks and improve the accuracy of their reporting. By consolidating multiple fragmented tools and outdated legacy systems into one cohesive platform, DoorLoop enables users to operate more efficiently without the need to hire additional staff. This is especially advantageous for property management teams that are experiencing growth and require a robust solution to support their expanding operations. Key features of DoorLoop include online rent payment capabilities with automated reminders, which significantly enhance on-time collection rates. The accounting tools provided within the software allow for seamless bank reconciliation and real-time financial reporting, giving property managers a clear view of their financial health. Additionally, DoorLoop offers maintenance request tracking across various properties and units, ensuring that issues are addressed promptly and efficiently. Centralized communication tools facilitate interaction between tenants and property owners, fostering better relationships and improving overall satisfaction. One of the standout benefits of DoorLoop is its ability to reduce operational overhead by consolidating multiple systems into one. Users report an average time savings of 5.3 hours per week, allowing property managers to focus on strategic initiatives rather than getting bogged down in administrative tasks. This time efficiency is crucial for property managers who are scaling their operations, as it enables them to handle increased workloads without the necessity of expanding their team. DoorLoop is particularly well-suited for property managers transitioning from outdated software or disparate tools, as it provides a modern solution that enhances efficiency and supports ongoing portfolio growth. By leveraging the capabilities of DoorLoop, property managers can streamline their operations, improve their financial oversight, and ultimately deliver a better experience for both tenants and property owners.


**Average Rating:** 4.8/5.0
**Total Reviews:** 249
**How Do G2 Users Rate DoorLoop?**

- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 8.7/10)
- **Operability:** 9.4/10 (Category avg: 8.0/10)
- **Brand Management:** 9.3/10 (Category avg: 7.8/10)
- **Communication Management:** 8.6/10 (Category avg: 7.8/10)

**Who Is the Company Behind DoorLoop?**

- **Seller:** [DoorLoop](https://www.g2.com/sellers/doorloop)
- **Company Website:** https://www.doorloop.com
- **Year Founded:** 2019
- **HQ Location:** Miami, Florida
- **Twitter:** @doorloopapp (677 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/doorloop/ (270 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Owner, Property Manager
- **Top Industries:** Real Estate, Commercial Real Estate
- **Company Size:** 95% Small-Business, 4% Mid-Market


#### What Are DoorLoop's Pros and Cons?

**Pros:**

- Ease of Use (40 reviews)
- Property Management (20 reviews)
- Features (19 reviews)
- Customer Support (17 reviews)
- Tenant Management (17 reviews)

**Cons:**

- Missing Features (14 reviews)
- Payment Issues (5 reviews)
- Poor Usability (5 reviews)
- Expensive (4 reviews)
- High Fees (4 reviews)


### What Do G2 Reviewers Say About DoorLoop?
*AI-generated summary from verified user reviews*

**Pros:**

- Users enjoy the **ease of use** of DoorLoop, finding it intuitive and familiar, enhancing their property management experience.
- Users value the **effortless property management** capabilities of DoorLoop, enhancing productivity and tenant communication.
- Users praise DoorLoop for its **intuitive interface and efficient features** , enhancing organization in property management.
- Users commend the **quick and effective customer support** offered by DoorLoop, enhancing their property management experience.
- Users value the **efficient tenant management** of DoorLoop, streamlining rent collection and maintenance communication effectively.

**Cons:**

- Users express frustration over **missing features** like limited integrations and lacking customization options in DoorLoop.
- Users express frustration with **payment issues** , noting unfair fees and limited integration options for seamless transactions.
- Users find the **poor usability** of DoorLoop challenging, particularly with non-intuitive navigation and complex tools.
- Users find the **subscription costs high** , especially for smaller portfolios, impacting overall value for the service.
- Users feel that the **high fees** for DoorLoop can be unfair and burdensome for renters and property managers.

#### What Are Recent G2 Reviews of DoorLoop?

**"[DoorLoop Streamlined Our Property Management and Boosted Efficiency](https://www.g2.com/survey_responses/doorloop-review-12812625)"**

**Rating:** 5.0/5.0 stars
*— Amelia C.*

[Read full review](https://www.g2.com/survey_responses/doorloop-review-12812625)

---

**"[Easy to Learn and Keeps Our Leases Organized and Up to Date](https://www.g2.com/survey_responses/doorloop-review-12980176)"**

**Rating:** 5.0/5.0 stars
*— Rhonda  M.*

[Read full review](https://www.g2.com/survey_responses/doorloop-review-12980176)

---


#### What Are G2 Users Discussing About DoorLoop?

- [What is DoorLoop used for?](https://www.g2.com/discussions/what-is-doorloop-used-for)

### 14. [ResMan](https://www.g2.com/products/resman/reviews)
ResMan stands as the unrivaled choice in the multifamily and affordable housing real estate marketplace, embraced by owners, operators, and investors. Our platform is thoughtfully designed to provide tailored and seamless solutions that match your specific needs. With ResMan, you enjoy open, scalable architecture and freedom through our expanded product suite, including budgeting, fraud detection, utilities management, and the innovative AI chatbot "Leasing Assistant." Discover the simplicity of managing your property with our intuitive platform, integrating a comprehensive marketing suite, advanced accounting, reporting, and property management capabilities. ResMan's Marketing Suite includes Websites, CRM, Contact Center, and the AI-powered Leasing Assistant chatbot, providing a complete solution to attract and retain tenants while improving communication and lead conversion. Our leading-edge UI/UX transforms complexity into clarity, saving valuable time and boosting efficiencies. ResMan’s platform also includes powerful tools for applicant screening, maintenance optimization, and real-time analytics, ensuring every aspect of property management is covered. Our dedicated customer support and seamless implementation ensure a hassle-free experience. The benefits of ResMan extend further with features designed to address the needs of multifamily and affordable housing properties. ResMan makes property management easier by integrating solutions such as budgeting, fraud detection, and utility management, ensuring comprehensive operational control. One of ResMan's standout features is its open integration partner network, allowing organizations to build their product suite the way they want. This flexibility ensures that you can tailor the platform to meet your specific needs, leveraging partnerships that enhance and expand the functionality of ResMan. Elevate your property management with ResMan, where innovation meets practicality, empowering your success in today's competitive real estate landscape. With ResMan, property management becomes more than just a task—it’s a seamless, efficient experience that transforms operations and drives growth. Discover why ResMan is ahead of the competition and take your property management to new heights.


**Average Rating:** 4.8/5.0
**Total Reviews:** 419
**How Do G2 Users Rate ResMan?**

- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 8.7/10)
- **Operability:** 9.7/10 (Category avg: 8.0/10)
- **Brand Management:** 10.0/10 (Category avg: 7.8/10)
- **Communication Management:** 9.8/10 (Category avg: 7.8/10)

**Who Is the Company Behind ResMan?**

- **Seller:** [Inhabit IQ](https://www.g2.com/sellers/inhabit-iq)
- **Company Website:** https://inhabit.com/
- **Year Founded:** 2016
- **HQ Location:** Knoxville, US
- **LinkedIn® Page:** https://www.linkedin.com/company/inhabit-iq (2,600 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Property Manager, Assistant Manager
- **Top Industries:** Real Estate, Commercial Real Estate
- **Company Size:** 47% Small-Business, 43% Mid-Market


#### What Are ResMan's Pros and Cons?

**Pros:**

- Ease of Use (103 reviews)
- User-Friendly (53 reviews)
- Ease of Learning (39 reviews)
- Customer Support (33 reviews)
- Features (28 reviews)

**Cons:**

- Missing Features (16 reviews)
- Slow Performance (14 reviews)
- Poor Usability (13 reviews)
- Slow Speed (12 reviews)
- Not User-Friendly (10 reviews)


### What Do G2 Reviewers Say About ResMan?
*AI-generated summary from verified user reviews*

**Pros:**

- Users appreciate the **ease of use** of ResMan, finding it intuitive and efficient for their daily tasks.
- Users love ResMan's **user-friendly design** , finding it straightforward and easy to navigate, even for beginners.
- Users appreciate the **ease of learning** with ResMan, finding it user-friendly and intuitive for efficient tracking.
- Users value the **excellent customer support** and proactive communication from ResMan's team, enhancing their experience significantly.
- Users appreciate the **user-friendly integration** of ResMan, finding it organized and convenient for all their needs.

**Cons:**

- Users are frustrated with the **missing features** in ResMan, particularly the need for a payroll module and document accessibility.
- Users experience **slow performance** with ResMan, as updates and glitches can hinder productivity during the workday.
- Users struggle with **poor usability** due to difficult navigation and high error potential in ResMan's interface.
- Users experience **slow speed** issues with ResMan, particularly when searching for units, affecting overall efficiency.
- Users find ResMan **not user-friendly** , with confusing navigation and a need for adjustment to access features effectively.

#### What Are Recent G2 Reviews of ResMan?

**"[ResMan: Reliable, Organized Property Management with Powerful Integrations](https://www.g2.com/survey_responses/resman-review-13000353)"**

**Rating:** 5.0/5.0 stars
*— Jazmyn C.*

[Read full review](https://www.g2.com/survey_responses/resman-review-13000353)

---

**"[Effortless Management with Stellar Support](https://www.g2.com/survey_responses/resman-review-12873879)"**

**Rating:** 5.0/5.0 stars
*— Kelly B.*

[Read full review](https://www.g2.com/survey_responses/resman-review-12873879)

---


#### What Are G2 Users Discussing About ResMan?

- [What is ResMan used for?](https://www.g2.com/discussions/what-is-resman-used-for)

### 15. [Lofty](https://www.g2.com/products/lofty-lofty/reviews)
Lofty is an award-winning, all-in-one marketing, lead generation, and customer relationship management (CRM) platform built specifically for real estate professionals — from solo agents and growing teams to large brokerages. Designed to automate marketing, boost productivity, and streamline sales workflows, Lofty empowers users to capture, nurture, and convert leads into closed transactions more efficiently. Powered by advanced AI, Lofty's AI Workforce delivers intelligent automation, predictive insights, and virtual assistant capabilities, ensuring that agents never miss an opportunity. With more than 33 built-in lead generation methods, cross-platform 360° marketing, brand advertising, and hyper-local automation tools like Lofty Bloom, the platform helps real estate businesses scale their client base and maximize ROI. A key differentiator is Lofty’s IDX-integrated, SEO-optimized websites, which seamlessly sync with the CRM. This integration ensures that lead data flows directly into your pipeline, enabling personalized follow-ups, automated nurturing, and real-time engagement tracking — all from one central platform. Combined with tools like AI Copilot, social media automation, Dynamic CMA presentations, a power dialer, and complete transaction management, Lofty simplifies every step of the sales cycle. Trusted by top agents, teams, and brokerages nationwide, Lofty brings marketing, lead generation, client engagement, and deal management together in a single, mobile-friendly solution built to accelerate growth and close more transactions.


**Average Rating:** 4.3/5.0
**Total Reviews:** 398
**How Do G2 Users Rate Lofty?**

- **Has the product been a good partner in doing business?:** 8.1/10 (Category avg: 8.7/10)
- **Operability:** 8.5/10 (Category avg: 8.0/10)
- **Brand Management:** 8.0/10 (Category avg: 7.8/10)
- **Communication Management:** 8.2/10 (Category avg: 7.8/10)

**Who Is the Company Behind Lofty?**

- **Seller:** [Lofty](https://www.g2.com/sellers/lofty)
- **Company Website:** https://www.lofty.com/
- **Year Founded:** 2016
- **HQ Location:** Phoenix, Arizona
- **LinkedIn® Page:** https://linkedin.com/company/loftyplatform (138 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Realtor, Real Estate Agent
- **Top Industries:** Real Estate, Commercial Real Estate
- **Company Size:** 83% Small-Business, 10% Mid-Market


#### What Are Lofty's Pros and Cons?

**Pros:**

- Ease of Use (19 reviews)
- Features (16 reviews)
- Integrations (10 reviews)
- Customization (9 reviews)
- Lead Generation (9 reviews)

**Cons:**

- Poor Customer Support (11 reviews)
- Missing Features (9 reviews)
- Learning Curve (8 reviews)
- AI Inefficiency (6 reviews)
- Not User-Friendly (6 reviews)


### What Do G2 Reviewers Say About Lofty?
*AI-generated summary from verified user reviews*

**Pros:**

- Users praise Lofty's **ease of use** , highlighting its seamless integration and comprehensive tools for managing client relationships.
- Users value Lofty's **ease of use and extensive built-in features** , enhancing seamless integration and customization options.
- Users love the **seamless integrations** of Lofty, enabling them to manage everything efficiently on one platform.
- Users love the **customization options** in Lofty, allowing seamless integration and management of multiple tools on one platform.
- Users admire Lofty's **lead generation capabilities** , streamlining client management and enhancing productivity for realtors.

**Cons:**

- Users criticize Lofty's **poor customer support** , highlighting unresponsiveness and incompetence when assistance is needed the most.
- Users find the **missing features** of Lofty, including critical plugins and poor support, significantly hinder their experience.
- Users often find the **steep learning curve** of Lofty challenging due to its extensive functionality and complexity.
- Users report **AI inefficiency** in Lofty, citing slow performance and robotic features that hinder their experience.
- Users find Lofty to be **not user-friendly** , citing technical issues and a steep learning curve as major obstacles.

#### What Are Recent G2 Reviews of Lofty?

**"[Smart CRM Features Boost Consistency but Need Refinement](https://www.g2.com/survey_responses/lofty-review-12640627)"**

**Rating:** 4.5/5.0 stars
*— Linda  M.*

[Read full review](https://www.g2.com/survey_responses/lofty-review-12640627)

---

**"[User-Friendly Platform with Strong Customer Service](https://www.g2.com/survey_responses/lofty-review-12941579)"**

**Rating:** 5.0/5.0 stars
*— Jyoti G.*

[Read full review](https://www.g2.com/survey_responses/lofty-review-12941579)

---



### 16. [ActivePipe](https://www.g2.com/products/activepipe/reviews)
ActivePipe is a specialized marketing automation platform designed to assist real estate agents, agencies, and mortgage brokers in Australia and New Zealand in transforming their contact databases into revenue-generating assets. By leveraging behavioral intelligence, automated nurturing campaigns, and real-time lead scoring, ActivePipe enables users to systematically identify prospects ready to engage, maintain consistent client interactions, and capture listing opportunities ahead of competitors. The platform primarily targets brokerages, team leaders, independent agents, and franchise networks looking to optimize their marketing efforts. ActivePipe addresses the challenge of underutilized databases, which often contain valuable contacts that can lead to significant business opportunities. For instance, an average agent's database of 3,000 contacts can represent around 150 potential annual listings, but without systematic nurturing, many of these opportunities may go unnoticed. By providing tools that enhance engagement and streamline communication, ActivePipe empowers users to maximize their outreach and conversion potential. Key features of ActivePipe include its Intent Engine and Behavioral Intelligence capabilities, which automatically identify buyer and seller personas through interactive surveys and engagement analysis. The platform tracks behavioral signals that indicate purchase or sale intent, such as property research patterns and home valuation clicks. This functionality allows agents to prioritize their follow-up efforts effectively, focusing on "Up & Coming" contacts who have recently re-engaged and "Highly Interactive" prospects who require immediate attention. Additionally, Smart Property Matching delivers personalized property recommendations based on user preferences and observed behavior, ensuring that communications remain relevant and engaging. ActivePipe also offers pre-built real estate campaigns that are ready to deploy, significantly reducing the time required to launch marketing initiatives compared to generic platforms. These campaigns are compliant with local regulations, including the Spam Act 2003 and Privacy Act, ensuring that users can engage their contacts without legal concerns. Furthermore, the platform automates the generation and distribution of monthly branded local market reports, positioning agents as trusted experts in their communities while providing valuable insights into market trends. The platform's multi-agent management capabilities allow single administrators to oversee campaigns for numerous agents, maintaining brand consistency while personalizing communications. ActivePipe integrates seamlessly with leading real estate CRMs in the ANZ region, ensuring that users can maintain their CRM as the source of truth while adding an intelligence layer for enhanced marketing automation. With dedicated training and implementation support, ActivePipe helps users navigate the complexities of automation, ensuring that they can leverage the platform's full potential to drive business growth.


**Average Rating:** 4.5/5.0
**Total Reviews:** 23
**How Do G2 Users Rate ActivePipe?**

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 8.7/10)
- **Operability:** 8.7/10 (Category avg: 8.0/10)
- **Brand Management:** 8.9/10 (Category avg: 7.8/10)
- **Communication Management:** 9.2/10 (Category avg: 7.8/10)

**Who Is the Company Behind ActivePipe?**

- **Seller:** [MoxiWorks](https://www.g2.com/sellers/moxiworks)
- **Company Website:** https://moxiworks.com
- **Year Founded:** 2010
- **HQ Location:** Bellevue, Washington
- **Twitter:** @MoxiWorks (1,325 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/moxi-works/ (148 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Real Estate
- **Company Size:** 61% Mid-Market, 39% Small-Business


#### What Are ActivePipe's Pros and Cons?

**Pros:**

- Ease of Use (3 reviews)
- Automation (2 reviews)
- Business Growth (2 reviews)
- Customer Support (2 reviews)
- Customization (2 reviews)

**Cons:**

- Integration Issues (1 reviews)
- Limited Customization (1 reviews)


### What Do G2 Reviewers Say About ActivePipe?
*AI-generated summary from verified user reviews*

**Pros:**

- Users find ActivePipe's **ease of use** exceptional, enabling seamless campaign management and empowering individual marketing efforts.
- Users value the **automation features** of ActivePipe, streamlining email marketing and enhancing overall efficiency effortlessly.
- Users appreciate the **business growth support** of ActivePipe, enhancing lead generation and market insights effortlessly.
- Users value the **responsive customer support** of ActivePipe, finding it helpful and enhancing overall user experience.
- Users value the **customization capabilities** of ActivePipe, enhancing email design and integration with existing applications.

**Cons:**

- Users face **integration issues** with ActivePipe, but the support team effectively resolves them promptly and thoroughly.
- Users feel **limited customization** options force them to design outside ActivePipe, impacting their overall efficiency.

#### What Are Recent G2 Reviews of ActivePipe?

**"[Automated Lead Nurturing with Valuable Behavioural Insights](https://www.g2.com/survey_responses/activepipe-review-13034510)"**

**Rating:** 4.0/5.0 stars
*— Bec R.*

[Read full review](https://www.g2.com/survey_responses/activepipe-review-13034510)

---

**"[Intuitive Platform & Outstanding Customer Support](https://www.g2.com/survey_responses/activepipe-review-12972604)"**

**Rating:** 5.0/5.0 stars
*— Natalie G.*

[Read full review](https://www.g2.com/survey_responses/activepipe-review-12972604)

---


#### What Are G2 Users Discussing About ActivePipe?

- [Who owns ActivePipe?](https://www.g2.com/discussions/who-owns-activepipe)
- [How do you use ActivePipe?](https://www.g2.com/discussions/how-do-you-use-activepipe)
- [Is ActivePipe a CRM?](https://www.g2.com/discussions/is-activepipe-a-crm)

### 17. [BoomTown](https://www.g2.com/products/boomtown/reviews)
BoomTown, the only solution that generates and manages leads. Expert lead generation, consumer websites, CRM, in-house lead qualification services, and more, in flexible packages that scale.


**Average Rating:** 4.7/5.0
**Total Reviews:** 564
**How Do G2 Users Rate BoomTown?**

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 8.7/10)
- **Operability:** 8.4/10 (Category avg: 8.0/10)
- **Brand Management:** 8.4/10 (Category avg: 7.8/10)
- **Communication Management:** 8.4/10 (Category avg: 7.8/10)

**Who Is the Company Behind BoomTown?**

- **Seller:** [Inside Real Estate](https://www.g2.com/sellers/inside-real-estate)
- **Company Website:** https://insiderealestate.com
- **Year Founded:** 2015
- **HQ Location:** Murray, Utah
- **Twitter:** @IRE_Blogs (4,863 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/651176/ (448 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Realtor, Real Estate Agent
- **Top Industries:** Real Estate
- **Company Size:** 78% Small-Business, 19% Mid-Market


#### What Are BoomTown's Pros and Cons?

**Pros:**

- Ease of Use (7 reviews)
- Lead Generation (4 reviews)
- Contact Management (3 reviews)
- Lead Management (3 reviews)
- Accessibility (2 reviews)

**Cons:**

- Update Issues (3 reviews)
- Email Issues (2 reviews)
- Poor Lead Quality (2 reviews)
- Attachment Issues (1 reviews)
- Confusing Instructions (1 reviews)


### What Do G2 Reviewers Say About BoomTown?
*AI-generated summary from verified user reviews*

**Pros:**

- Users find BoomTown's **ease of use** exceptional, simplifying lead conversion for non-tech agents and enhancing client engagement.
- Users appreciate the **lead generation capabilities** of BoomTown, especially for easy access to leads and their information.
- Users love the **effective organization and management** of their contacts in BoomTown, enhancing lead tracking and workflow.
- Users appreciate the **user-friendly lead management** of BoomTown, noting its effectiveness in converting and managing leads.
- Users appreciate the **ease of access** in BoomTown, valuing its user-friendly interface for comparing leads to listings.

**Cons:**

- Users express concerns about **update issues** , feeling the platform lacks innovation and has outdated functionalities.
- Users find it challenging due to **email issues** , including difficulty adding graphics and outdated technology.
- Users report encountering **poor lead quality** with BoomTown, facing issues with fake client leads that cannot be deleted.
- Users find it a **hard process to include graphics in emails** , requiring code updates that complicate usage.
- Users find the **confusing instructions** overwhelming, making it difficult to navigate the platform effectively.

#### What Are Recent G2 Reviews of BoomTown?

**"[User-Friendly that keeps clients engaged](https://www.g2.com/survey_responses/boomtown-review-7955665)"**

**Rating:** 5.0/5.0 stars
*— Megan S.*

[Read full review](https://www.g2.com/survey_responses/boomtown-review-7955665)

---

**"[The Best CRM and website I have ever seen](https://www.g2.com/survey_responses/boomtown-review-6485921)"**

**Rating:** 5.0/5.0 stars
*— Laura  H.*

[Read full review](https://www.g2.com/survey_responses/boomtown-review-6485921)

---



### 18. [Brivity](https://www.g2.com/products/brivity/reviews)
Brivity Platform isn’t just real estate software—it’s a complete ecosystem designed to help you capture, nurture, and close leads while building lasting client relationships. From stunning IDX websites and a world-class CRM to powerful nurturing tools, transaction management, lead generation, marketing suite, recruiting solution, and a reporting center to track your business performance against your goals, Brivity provides everything you need. Empowering agents and teams to streamline processes, save time, and achieve measurable results, Brivity is the ultimate platform for real estate success. Brivity Platform consolidates your entire business workflow from lead generation to closing into one streamlined, intelligent technology platform. Whether you're a solo agent or a large team, Brivity helps you generate and convert more leads, stay accountable, scale your systems, and close more deals, all from one login.


**Average Rating:** 4.2/5.0
**Total Reviews:** 43
**How Do G2 Users Rate Brivity?**

- **Has the product been a good partner in doing business?:** 7.0/10 (Category avg: 8.7/10)
- **Operability:** 6.7/10 (Category avg: 8.0/10)
- **Brand Management:** 5.0/10 (Category avg: 7.8/10)
- **Communication Management:** 3.8/10 (Category avg: 7.8/10)

**Who Is the Company Behind Brivity?**

- **Seller:** [Brivity](https://www.g2.com/sellers/brivity)
- **Year Founded:** 2012
- **HQ Location:** Bellingham, WA
- **Twitter:** @Brivity (2,478 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/3122486/ (142 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Real Estate
- **Company Size:** 93% Small-Business, 5% Enterprise


#### What Are Brivity's Pros and Cons?

**Pros:**

- All-in-one Solution (2 reviews)
- Features (2 reviews)
- Updates (2 reviews)
- Business Growth (1 reviews)
- Centralization (1 reviews)

**Cons:**

- Limited Features (1 reviews)
- Limited Templates (1 reviews)
- Limited Upload Features (1 reviews)
- Poor Reporting (1 reviews)


### What Do G2 Reviewers Say About Brivity?
*AI-generated summary from verified user reviews*

**Pros:**

- Users love Brivity for its **robust all-in-one solution** , which simplifies processes and continually improves with new tools.
- Users find Brivity to be a **robust all-in-one system** , continuously improving and offering comprehensive training and tools.
- Users value the **continuous improvements and all-in-one functionalities** of Brivity, enhancing their business efficiency.
- Users love how Brivity provides a **streamlined all-in-one solution** that significantly fosters business growth.
- Users value the **centralization of tools** in Brivity, enjoying a seamless and efficient business experience.

**Cons:**

- Users desire a **forms library** in Brivity for easier document management instead of relying on external platforms.
- Users express a desire for a **forms library** in Brivity for easier document management instead of using Google Docs.
- Users desire a **forms library** for easier document uploads rather than relying on Google Docs and similar platforms.
- While users appreciate Brivity, they feel the **reporting features could be significantly improved** compared to alternatives like Excel.

#### What Are Recent G2 Reviews of Brivity?

**"[A true one-stop shop for Real Estate teams and solo agents](https://www.g2.com/survey_responses/brivity-review-11818917)"**

**Rating:** 5.0/5.0 stars
*— Victoria W.*

[Read full review](https://www.g2.com/survey_responses/brivity-review-11818917)

---

**"[BRIVITY is THE BEST CRM that I have ever used PERIOD!!!!!](https://www.g2.com/survey_responses/brivity-review-4562239)"**

**Rating:** 5.0/5.0 stars
*— Bob W.*

[Read full review](https://www.g2.com/survey_responses/brivity-review-4562239)

---



### 19. [Showcase](https://www.g2.com/products/buildout-showcase/reviews)
To get your properties to market, and beat the competition, you need speed. With Buildout Showcase, you're leveraging the best commercial real estate marketing software to create attractive materials to showcase to the right buyer.


**Average Rating:** 4.4/5.0
**Total Reviews:** 11
**How Do G2 Users Rate Showcase?**

- **Has the product been a good partner in doing business?:** 7.7/10 (Category avg: 8.7/10)
- **Operability:** 10.0/10 (Category avg: 8.0/10)
- **Brand Management:** 10.0/10 (Category avg: 7.8/10)
- **Communication Management:** 10.0/10 (Category avg: 7.8/10)

**Who Is the Company Behind Showcase?**

- **Seller:** [Buildout](https://www.g2.com/sellers/buildout)
- **Year Founded:** 2010
- **HQ Location:** Chicago, Illinois
- **Twitter:** @BuildoutInc (3,956 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/9439100/ (128 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 73% Small-Business, 18% Mid-Market



#### What Are Recent G2 Reviews of Showcase?

**"[Buildout is so easy to use!](https://www.g2.com/survey_responses/showcase-review-5101907)"**

**Rating:** 5.0/5.0 stars
*— Verified User in Commercial Real Estate*

[Read full review](https://www.g2.com/survey_responses/showcase-review-5101907)

---

**"[Buildout helps streamline processes in commercial real estate.](https://www.g2.com/survey_responses/showcase-review-4946359)"**

**Rating:** 5.0/5.0 stars
*— Verified User in Commercial Real Estate*

[Read full review](https://www.g2.com/survey_responses/showcase-review-4946359)

---



### 20. [CINC](https://www.g2.com/products/cinc/reviews)
Turn your database into a databank. CINC is the premier lead generation and conversion engine helping real estate agents increase their ROI and develop a valuable asset. CINC‘s 50,000+ top producers power their teams to drive bigger business and a better life. Now is the time to increase the value of your business. CINC allows you to: --Capture New Leads with Paid Search & Paid Social --Identify Now & Future Business --Nurture Leads in Your Database --Convert Leads into Homebuyers & Repeat Business


**Average Rating:** 4.4/5.0
**Total Reviews:** 193
**How Do G2 Users Rate CINC?**

- **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 8.7/10)
- **Operability:** 8.1/10 (Category avg: 8.0/10)
- **Brand Management:** 8.0/10 (Category avg: 7.8/10)
- **Communication Management:** 7.2/10 (Category avg: 7.8/10)

**Who Is the Company Behind CINC?**

- **Seller:** [Comissions Inc.](https://www.g2.com/sellers/comissions-inc)
- **Company Website:** https://www.commissionsinc.com
- **Year Founded:** 2011
- **HQ Location:** Marietta, Georgia
- **Twitter:** @CINCPro (810 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/3012495/ (80 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Realtor, Real Estate Agent
- **Top Industries:** Real Estate
- **Company Size:** 87% Small-Business, 9% Mid-Market


#### What Are CINC's Pros and Cons?

**Pros:**

- Ease of Use (12 reviews)
- Lead Generation (9 reviews)
- Customer Support (7 reviews)
- Features (7 reviews)
- AI Integration (6 reviews)

**Cons:**

- Poor Lead Quality (5 reviews)
- AI Inefficiency (4 reviews)
- Learning Curve (3 reviews)
- Missing Features (3 reviews)
- Search Functionality (3 reviews)


### What Do G2 Reviewers Say About CINC?
*AI-generated summary from verified user reviews*

**Pros:**

- Users find CINC to be **extremely easy to use** , with a user-friendly dashboard that streamlines their workflow significantly.
- Users value CINC for its **effective lead generation** , enhancing marketing efforts and providing quality contacts effortlessly.
- Users commend CINC for its **excellent customer support** , ensuring timely issue resolution and valuable platform insights.
- Users value the **extensive features** of CINC, enhancing lead generation and supporting effective communication effortlessly.
- Users appreciate the **AI integration** in CINC, enhancing lead tracking and communication even when away.

**Cons:**

- Users report experiencing **poor lead quality** , leading to wasted time on unqualified contacts and frustrating interactions.
- Users express frustration with **AI inefficiency** , citing miscommunication, robotic texts, and lack of strategic engagement.
- Users find the **learning curve steep** , requiring significant time and tech-savviness for effective use of CINC.
- Users express frustration over **missing features** , including inadequate support, unreliable leads, and lack of essential tools.
- Users desire a **more comprehensive search functionality** to enhance property discovery and analysis in CINC.

#### What Are Recent G2 Reviews of CINC?

**"[Intuitive and Powerful—CINC Made Lead Management Easy from Day One](https://www.g2.com/survey_responses/cinc-review-12311648)"**

**Rating:** 5.0/5.0 stars
*— Jan R.*

[Read full review](https://www.g2.com/survey_responses/cinc-review-12311648)

---

**"[Effortless CRM with Auto-Tracking Excellence](https://www.g2.com/survey_responses/cinc-review-11449988)"**

**Rating:** 5.0/5.0 stars
*— Frankie P.*

[Read full review](https://www.g2.com/survey_responses/cinc-review-11449988)

---


#### What Are G2 Users Discussing About CINC?

- [What is CINC used for?](https://www.g2.com/discussions/what-is-cinc-used-for)

### 21. [Curb Hero](https://www.g2.com/products/curb-hero/reviews)
Curb Hero is a powerful yet surprisingly easy-to-use digital Open House sign-in sheet that can be used on mobile phones and tablets running either iOS or Android as well as on the web...and it's 100% free for solo-agents. Curb Hero has been recommended by the top brands in Real Estate Technology including Tom Ferry, Inman, The Close, and Housing Wire. With Curb Hero, your property marketing will pop right off the screen. Curb Hero's app solves the following problems: - Love new clients, but hate their handwriting? Our feature packed Open House sign-in is proven to save time and capture better quality client info...and now supports a 100% touchless sign-in via QR code - Need to comply with new guidelines regarding agency? Curb Hero supports the newest forms and disclosures that are being recommended across different regions following the NAR Settlement. - Want a branded QR Code that allows you to update the landing page at any time? Our Dynamic QR Code is the last QR Code you'll EVER need. You can feature an Open House sign-in, new listing details, or anything else without re-generating the QR Code. - Interested in amplifying your property marketing? Our stunning single property sites have powerful lead capture and can easily be shared on social media. - Want to follow up like a pro? Curb Hero syncs with 6000+ CRMs & marketing tools via direct integrations, Zapier, and even webhooks for infinite integration possibilities. - Are you on a real estate team? With Curb Hero you can easily share listings between agents on the team so hosting another agents Open House is easy AND our team admin role saves agents time in setting up their account and listings. Our marketing tools are simple to use but still allow plenty of customization so agents can select their photo, logo, property photos, color palette, custom questions, follow up text messages, and their preferred lender. Custom broker/team templates are also available by request too. Every lead is verified so agents don't waste time with fake info. Plus, Curb Hero automatically extracts background details like social profiles, occupation and education background for many leads - further unlocking marketing personalization afterwards. The Open House sign-in feature has multiple layouts, works offline, and features a QR code for a touchless sign-in option and to use in print marketing. We've also added more controls within the Open House sign-in so agents can skip questions, restart from the beginning of the sign-in and add notes without interrupting the sign-in flow. Not only does the Open House Sign-in's slick look and feel attract Open House guests, but the app encourages guests to enter accurate info because they know their contact details will be kept securely especially when compared to paper sign-in sheets where guest info is in plain view. The end result is a powerful brand showcase that saves time and improves marketing effectiveness. And our support is incredibly responsive. Our apps all feature live chat, and support response time is typically 15 minutes or less. All questions and feedback are evaluated for opportunities for app improvements. In fact, many of our enhancements are the result of user feedback.


**Average Rating:** 4.9/5.0
**Total Reviews:** 52
**How Do G2 Users Rate Curb Hero?**

- **Operability:** 9.4/10 (Category avg: 8.0/10)
- **Brand Management:** 9.1/10 (Category avg: 7.8/10)
- **Communication Management:** 9.4/10 (Category avg: 7.8/10)

**Who Is the Company Behind Curb Hero?**

- **Seller:** [Curb Hero](https://www.g2.com/sellers/curb-hero)
- **HQ Location:** N/A
- **Twitter:** @curbhero (891 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/curb-hero-real-estate-marketing-software/ (3 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Realtor, Real Estate Agent
- **Top Industries:** Real Estate
- **Company Size:** 88% Small-Business, 4% Mid-Market


#### What Are Curb Hero's Pros and Cons?

**Pros:**

- Ease of Use (18 reviews)
- Follow-Up Automation (7 reviews)
- Lead Generation (6 reviews)
- Customization (4 reviews)
- Setup Ease (4 reviews)

**Cons:**

- Billing Issues (2 reviews)
- Integration Issues (2 reviews)
- Expensive (1 reviews)
- Inefficiency (1 reviews)
- Learning Curve (1 reviews)


### What Do G2 Reviewers Say About Curb Hero?
*AI-generated summary from verified user reviews*

**Pros:**

- Users praise Curb Hero for its **ease of use** , making lead capture and organization simple and efficient.
- Users value the **automated follow-up** of Curb Hero, enhancing connections with leads and saving valuable time.
- Users praise Curb Hero for its **effective lead generation** capabilities, enhancing open house experiences and maximizing contacts.
- Users praise Curb Hero for its **easy customization** , enhancing the open house sign-in experience and lead capture efficiency.
- Users appreciate the **ease of setup** with Curb Hero, allowing for a smooth and quick start to their workflow.

**Cons:**

- Users express concerns about **billing issues** , particularly costs associated with partnering lenders and account management.
- Users face **integration issues** with Curb Hero, especially regarding iPhone photo albums and lender connections.
- Users express dissatisfaction with the **expensive costs** associated with partnering and the lenders offered by Curb Hero.
- Users find the **inefficiency** in Curb Hero's limitation on marketing materials for multiple open house days frustrating.
- Users notice a **steep learning curve** with Curb Hero, facing challenges in setup and interface configuration.

#### What Are Recent G2 Reviews of Curb Hero?

**"[Streamlined Open House Management Game-Changer](https://www.g2.com/survey_responses/curb-hero-review-12979239)"**

**Rating:** 5.0/5.0 stars
*— Jorge O.*

[Read full review](https://www.g2.com/survey_responses/curb-hero-review-12979239)

---

**"[Effortless Open House Management with Curb Hero](https://www.g2.com/survey_responses/curb-hero-review-10520919)"**

**Rating:** 5.0/5.0 stars
*— Joe G.*

[Read full review](https://www.g2.com/survey_responses/curb-hero-review-10520919)

---


#### What Are G2 Users Discussing About Curb Hero?

- [What is Curb Hero used for?](https://www.g2.com/discussions/what-is-curb-hero-used-for)

### 22. [PERQ](https://www.g2.com/products/perq/reviews)
PERQ, a marketing technology company founded in 2001, empowers businesses and the online consumer experience through innovative solutions powered by artificial intelligence. Businesses in the home furnishings, multifamily and auto retailing industries leverage PERQ’s Marketing Cloud and technology solutions to give them more visibility into sales from their digital marketing efforts. With interactive software, we help you engage consumers on your website as they research expensive and complex purchases, such as vehicles, home furnishings or leasing an apartment, ultimately empowering consumers in their purchasing decisions. This increases time on site, turns more website traffic into leads, and gives you more consumer data that allows sales teams to personalize follow-up conversations. With PERQ, you’ll gain more visibility into leads ready to buy or rent now — helping your team prioritize leads. And you can ease workloads by automatically nurturing consumers who are still doing their research with personalized content to help move them down the buying journey and through your front door. Ultimately, you’ll be able to connect online traffic to in-store sales with valuable data to improve your digital marketing efforts and more.


**Average Rating:** 4.6/5.0
**Total Reviews:** 61
**How Do G2 Users Rate PERQ?**

- **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 8.7/10)

**Who Is the Company Behind PERQ?**

- **Seller:** [PERQ](https://www.g2.com/sellers/perq)
- **Year Founded:** 2001
- **HQ Location:** Indianapolis, IN
- **Twitter:** @PerqMarketing (2,517 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/3498947/ (70 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Internet Sales Manager
- **Top Industries:** Automotive, Real Estate
- **Company Size:** 47% Mid-Market, 42% Small-Business



#### What Are Recent G2 Reviews of PERQ?

**"[They’ve got much better](https://www.g2.com/survey_responses/perq-review-4942469)"**

**Rating:** 4.0/5.0 stars
*— Alex P.*

[Read full review](https://www.g2.com/survey_responses/perq-review-4942469)

---

**"[Great tool to keep customers engaged!](https://www.g2.com/survey_responses/perq-review-5225658)"**

**Rating:** 4.0/5.0 stars
*— Bryan  E.*

[Read full review](https://www.g2.com/survey_responses/perq-review-5225658)

---


#### What Are G2 Users Discussing About PERQ?

- [What is PERQ used for?](https://www.g2.com/discussions/what-is-perq-used-for)

### 23. [Placester](https://www.g2.com/products/placester/reviews)
A real estate website you'll love creating. No code is necessary. On-demand assistants. Free 30-day Trial. Modern designs & world-class support. US market only. Types: Broker websites, team websites, agent websites, REALTOR® websites.


**Average Rating:** 3.5/5.0
**Total Reviews:** 82
**How Do G2 Users Rate Placester?**

- **Has the product been a good partner in doing business?:** 7.8/10 (Category avg: 8.7/10)
- **Operability:** 2.5/10 (Category avg: 8.0/10)
- **Brand Management:** 4.2/10 (Category avg: 7.8/10)
- **Communication Management:** 1.7/10 (Category avg: 7.8/10)

**Who Is the Company Behind Placester?**

- **Seller:** [Placester](https://www.g2.com/sellers/placester)
- **Year Founded:** 2011
- **HQ Location:** Boston, MA
- **Twitter:** @placester (8,534 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/556073/ (28 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Realtor, Real Estate Agent
- **Top Industries:** Real Estate
- **Company Size:** 79% Small-Business, 14% Mid-Market



#### What Are Recent G2 Reviews of Placester?

**"[5-Star professionals and 5-Star service!!](https://www.g2.com/survey_responses/placester-review-7340663)"**

**Rating:** 5.0/5.0 stars
*— Gary S.*

[Read full review](https://www.g2.com/survey_responses/placester-review-7340663)

---

**"[Great Real Estate Website without the hassle](https://www.g2.com/survey_responses/placester-review-4655127)"**

**Rating:** 5.0/5.0 stars
*— Michelle R.*

[Read full review](https://www.g2.com/survey_responses/placester-review-4655127)

---


#### What Are G2 Users Discussing About Placester?

- [How has Placester supported your real estate marketing efforts, and what do you recommend for improvement?](https://www.g2.com/discussions/how-has-placester-supported-your-real-estate-marketing-efforts-and-what-do-you-recommend-for-improvement)
- [What is Placester used for?](https://www.g2.com/discussions/what-is-placester-used-for) - 1 comment

### 24. [Real Estate 7](https://www.g2.com/products/real-estate-7/reviews)
Contempo Themes creates innovative, responsive tools to help real estate professionals attract leads, automate workflows, and deliver exceptional user experiences. Based in San Diego, California, we empower agents and brokers with comprehensive solutions that drive success in today’s competitive digital landscape. Learn more at https://ContempoThemes.com Build Stunning Real Estate Websites - Real Estate 7 WordPress Theme: Our flagship product combines beautiful design, advanced functionality, and ease of use. Choose from 12 professionally designed templates for Elementor and customize effortlessly with 200+ Elementor blocks and pages. - Real Estate IDX Plugin: Covering 99% of all homes for sale, our IDX plugin offers MLS data from over 650 markets across all 50 states. With direct API integration, it delivers blazing-fast performance, seamless setup, and cohesively branded, dynamic listing pages that are fully SEO-indexable for better visibility and more leads. Compatible with any WordPress website. - Automated Home Valuations Plugin: Capture seller leads with our AI-powered valuation tool, which instantly generates property value estimates to position your business as a trusted resource. Compatible with any WordPress website. Automate Engagement and Lead Management - Conversational AI Chatbot: Engage customers 24/7 with an AI-powered chatbot. Trained on your business data, it answers questions, captures leads, and provides personalized support without manual effort. Compatible with any website platform. - Intuitive CRM: Simplify lead capture, qualification, and follow-ups with a CRM designed for ease of use, helping you close deals faster. Real Support. Real Experts. Our legendary support team, comprehensive documentation, and HD video tutorials ensure you have everything you need to succeed. Why Choose Contempo Themes? Whether building your first website or upgrading your digital presence, Contempo Themes is your partner in creating a thriving real estate business. From cutting-edge design to powerful automation tools, we provide the solutions you need to stay competitive, save time, and grow your business. You rely on technology to give you an edge in a competitive market, and we’re here to keep you ahead of the pack.


**Average Rating:** 5.0/5.0
**Total Reviews:** 42
**How Do G2 Users Rate Real Estate 7?**

- **Has the product been a good partner in doing business?:** 9.9/10 (Category avg: 8.7/10)
- **Operability:** 9.1/10 (Category avg: 8.0/10)
- **Brand Management:** 9.3/10 (Category avg: 7.8/10)
- **Communication Management:** 9.1/10 (Category avg: 7.8/10)

**Who Is the Company Behind Real Estate 7?**

- **Seller:** [Contempo Themes](https://www.g2.com/sellers/contempo-themes)
- **Year Founded:** 2001
- **HQ Location:** San Diego, US
- **Twitter:** @contempoinc (1,744 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/contempo-creative/about

**Who Uses This Product?**
- **Top Industries:** Real Estate
- **Company Size:** 98% Small-Business, 2% Mid-Market


#### What Are Real Estate 7's Pros and Cons?

**Pros:**

- Customer Support (6 reviews)
- Ease of Use (5 reviews)
- Design Aesthetics (3 reviews)
- Helpful (3 reviews)
- Features (2 reviews)

**Cons:**

- Learning Curve (2 reviews)
- Steep Learning Curve (1 reviews)


### What Do G2 Reviewers Say About Real Estate 7?
*AI-generated summary from verified user reviews*

**Pros:**

- Users commend the **quick and reliable customer support** of Real Estate 7, greatly enhancing their experience and efficiency.
- Users find Real Estate 7 to be **extremely easy to use** , making website creation simple even for beginners.
- Users admire the **great design and usability** of Real Estate 7, making website creation easy and impressive.
- Users highlight the **quick and reliable customer service** of Real Estate 7, making it easy for beginners.
- Users praise the **fast loading, clean layout, and specific features** of Real Estate 7 for listing details.

**Cons:**

- Users find a **steep learning curve** with Real Estate 7, requiring prior WordPress knowledge for effective use.
- Users face a **steep learning curve** when starting with Real Estate 7, especially without prior WordPress knowledge.

#### What Are Recent G2 Reviews of Real Estate 7?

**"[Great All-in-One Solution with Outstanding Support at a Reasonable Price](https://www.g2.com/survey_responses/real-estate-7-review-12500642)"**

**Rating:** 4.5/5.0 stars
*— Scott Jackson - 43Elegance J.*

[Read full review](https://www.g2.com/survey_responses/real-estate-7-review-12500642)

---

**"[Great Support and a Clean, Modern UI That’s Easy to Start With](https://www.g2.com/survey_responses/real-estate-7-review-12473427)"**

**Rating:** 5.0/5.0 stars
*— Mikayla V.*

[Read full review](https://www.g2.com/survey_responses/real-estate-7-review-12473427)

---


#### What Are G2 Users Discussing About Real Estate 7?

- [Is Innago really free?](https://www.g2.com/discussions/real-estate-7-is-innago-really-free)
- [How much does monster GCI cost?](https://www.g2.com/discussions/how-much-does-monster-gci-cost)
- [What software do real estate companies use?](https://www.g2.com/discussions/what-software-do-real-estate-companies-use)
- [Which software is best for real estate?](https://www.g2.com/discussions/which-software-is-best-for-real-estate)

### 25. [IXACT Contact Real Estate CRM](https://www.g2.com/products/ixact-contact-real-estate-crm/reviews)
IXACT Contact is an easy-to-use real estate CRM that gives you all the tools you need to manage your contact information, keep in touch communications, active business, and online presence. All in a single, easy-to-use solution. With our unique marketing automation and content, IXACT Contact helps you become the real estate professional that past clients never forget and prospects choose to work with. Agents who use IXACT Contact see an average increase in their GCI of 55%.


**Average Rating:** 4.5/5.0
**Total Reviews:** 260
**How Do G2 Users Rate IXACT Contact Real Estate CRM?**

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 8.7/10)
- **Operability:** 10.0/10 (Category avg: 8.0/10)
- **Brand Management:** 9.2/10 (Category avg: 7.8/10)
- **Communication Management:** 10.0/10 (Category avg: 7.8/10)

**Who Is the Company Behind IXACT Contact Real Estate CRM?**

- **Seller:** [IXACT Contact Solutions](https://www.g2.com/sellers/ixact-contact-solutions)
- **HQ Location:** Toronto, Canada
- **LinkedIn® Page:** https://www.linkedin.com/company/464865/ (6 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Realtor, Real Estate Agent
- **Top Industries:** Real Estate
- **Company Size:** 77% Small-Business, 18% Mid-Market


#### What Are IXACT Contact Real Estate CRM's Pros and Cons?

**Pros:**

- AI Integration (1 reviews)
- Client Communication (1 reviews)
- Contact Management (1 reviews)
- CRM Quality (1 reviews)
- Customer Support (1 reviews)



### What Do G2 Reviewers Say About IXACT Contact Real Estate CRM?
*AI-generated summary from verified user reviews*

**Pros:**

- Users appreciate the **seamless AI integration** in IXACT Contact, enhancing productivity and streamlining daily tasks effectively.
- Users appreciate the **effective client communication tools** in IXACT Contact, enhancing their engagement and follow-up capabilities.
- Users value the **ease of contact management** in IXACT Contact, making organization and communication effortless and efficient.
- Users appreciate the **quality CRM features** of IXACT Contact, finding it easy to manage contacts and campaigns.
- Users appreciate the **responsive customer support** of IXACT Contact, which enhances their daily workflow and productivity.


#### What Are Recent G2 Reviews of IXACT Contact Real Estate CRM?

**"[Great CRM for Beginers and Pros!Great CRM for Beginers and Pros!"](https://www.g2.com/survey_responses/ixact-contact-review-941056)"**

**Rating:** 5.0/5.0 stars
*— Hugo  S.*

[Read full review](https://www.g2.com/survey_responses/ixact-contact-review-941056)

---

**"[Fantastic all in one CRM](https://www.g2.com/survey_responses/ixact-contact-real-estate-crm-review-8931619)"**

**Rating:** 5.0/5.0 stars
*— Verified User in Real Estate*

[Read full review](https://www.g2.com/survey_responses/ixact-contact-real-estate-crm-review-8931619)

---


#### What Are G2 Users Discussing About IXACT Contact Real Estate CRM?

- [What is IXACT Contact Real Estate CRM used for?](https://www.g2.com/discussions/what-is-ixact-contact-real-estate-crm-used-for)
- [What is the best CRM system for real estate?](https://www.g2.com/discussions/what-is-the-best-crm-system-for-real-estate)
- [How do I cancel my subscription to Ixact?](https://www.g2.com/discussions/how-do-i-cancel-my-subscription-to-ixact)
- [What is CRM software in real estate?](https://www.g2.com/discussions/what-is-crm-software-in-real-estate) - 1 comment
- [What is Ixact contact?](https://www.g2.com/discussions/what-is-ixact-contact) - 1 comment


## What Is Real Estate Marketing Software?

[Real Estate Software](https://www.g2.com/categories/real-estate)

## What Software Categories Are Similar to Real Estate Marketing Software?

- [Real Estate Activities Management Software](https://www.g2.com/categories/real-estate-activities-management)
- [Property Management Software](https://www.g2.com/categories/property-management)
- [Real Estate CRM Software](https://www.g2.com/categories/real-estate-crm)


---

## How Do You Choose the Right Real Estate Marketing Software?

### What You Should Know About Real Estate Marketing Software

### What is Real Estate Marketing Software?

Real estate marketing software helps real estate professionals (e.g., agents, realtors, brokers, investors, and portfolio owners) market their properties better, build brand awareness, and develop relationships with buyers. The software also cuts costs on extraneous outreach efforts, focuses marketing efforts via analysis on leads, and automates manual tasks like data collection and notification settings. Real estate marketing software makes it possible for real estate agents and agencies to stay ahead of the competition as well as take advantage of existing technology to make the most of their own time and their clients'. Real estate marketing software also enables the management and effective wielding of the agent’s sphere of influence (SOI), ensuring their successful closings result in an enriched pipeline of clients.

### What are the Common Features of Real Estate Marketing Software?

The functionality of real estate marketing software can run the gamut, from simple listing optimization software to comprehensive channel management to synchronizing physical and digital marketing efforts. Below are a handful of features that are common across any type of real estate marketing solution:

**Image uploading and editing:** Users can edit, create, and upload high-quality, professional-looking images to the website, email campaign, social media channel, or other advertising systems. Ensuring that all listed properties are marketed with appealing photos can go a long way in driving more sales.

**Virtual media tours:** Users can provide 3D or panoramic images to showcase available units and include short video tours that walk through room layouts as well.

**Website personalization:** Real estate marketing products typically offer some level of website design and content management system functionality, simplifying the website creation process. Some solutions add IDX APIs to their website management functionality, making it easier to capture leads and advertise new property listings.

**Lead management:** Supported by lead scoring and grading features, users can automate drip marketing campaigns that send relevant messages over time based on prospect behaviors and predefined campaign steps. Automated behavior tracking then tracks the emails a prospect opens and clicks, the web pages they visit, and the keywords they use. All of these lead management tools allow businesses to collect and analyze prospect data without having to manually assess each customer lead.

**Built-in or integrated CRM:** Some real estate marketing solutions offer CRM natively, while others can integrate with a dedicated [real estate CRM software](https://www.g2.com/categories/real-estate-crm). Users can capitalize on aggregated leads collected as a result of successful marketing campaigns and make smarter business decisions based on available prospect demographic data.

Other Features of Real Estate Marketing Software: [IDX Website Capabilities](https://www.g2.com/categories/real-estate-marketing/f/idx-website), [MLS Integration Capabilities](https://www.g2.com/categories/real-estate-marketing/f/mls-integration), [SEO Strategization Capabilities](https://www.g2.com/categories/real-estate-marketing/f/seo-strategization), [Website Builder Capabilities](https://www.g2.com/categories/real-estate-marketing/f/website-builder)

### What are the Benefits of Real Estate Marketing Software?

Real estate marketing campaigns bridge the gap between a waning need for real estate professionals (because buyers are starting to spend more time researching on their own) and information overload (because the internet can yield too much irrelevant research). Real estate professionals that are active, engaged, and visible can more easily gain the attention of new clients. Real estate marketing software makes it easier for prospects to find agents and agencies, cuts down on the costs of traditional advertising and marketing tactics, and allows agents to simplify the process of house hunting for their clients.

**Stronger contact management:** Effective real estate marketing results in a growing database of contacts and listings, as well as a higher close rate on conversions and referrals. Real estate marketing software ensures that agents deliver relevant content to their clients, maintain contact with past clients, and stay informed of the market and ahead of their competition.

**Increased ROI:** Real estate marketing software measures the effectiveness of specific marketing campaigns to help agents optimize future digital marketing campaigns. Reports on high and poor performance provide insight into both the efforts of the individual agent and the overall market.

**Stronger marketing automation:** Real estate marketing solutions can automate the lead cultivation cycle and provide actionable insights into prospective buyers. Additionally, automation helps integrate all aspects of a workflow, centralizing and organizing customer and property information. Once an agency has automated its processes, it is set up to scale effectively.

### Who Uses Real Estate Marketing Software?

Users of real estate marketing software leverage current buyers’ online research habits as they make their way through the purchasing lifecycle.

**Real estate agents and brokers:** Real estate professionals utilize real estate marketing software to build and maintain their brand across all mediums of marketing, leverage all possible methods of communicating with buyers, better market their listings, and take advantage of all touchpoints.

**Real estate software vendors:** Companies that produce and update real estate solutions—i.e., vendors—take cues from real estate marketing software to provide improved support to technologies that can supplement or enhance their product offerings. Those companies can also leverage real estate marketing software to create optimized landing pages and websites that will best attract the attention of real estate businesses to their service offerings.

**Home buyers and sellers:** While home sellers and buyers don’t necessarily interact with the specific real estate marketing solution, they do reap the benefits of a properly deployed and utilized real estate marketing software. They will get polished and personalized messaging, engage with high-quality and/or VR-enhanced listings, and benefit from a deep relationship with their chosen agent.

**Commercial buyers and sellers:** Similarly, buyers and sellers of commercial property don’t directly interact with real estate marketing systems. However, because they conduct research and transactions via commercial real estate brokerages and firms, they still reap the benefits of real estate marketing solutions. Those benefits can range from streamlining administrative tasks, marketing production tasks, and branding-specific property websites.

#### Software Related to Real Estate Marketing Software

Real estate marketing software are offered as standalone point solutions or are designed to be integrated with third-party real estate software, with an aim of better equipping real estate agents and professionals with tools that work in tandem with each other. Digital and physical real estate marketing strategies enhance the activities of real estate professionals, boost brand awareness, and facilitate the generation of and data gathering on high-caliber leads. Real estate marketing software automates those efforts as well. 

Below are a couple of software types that can be used in tandem with or supplement these tools:

[Real estate activities management software](https://www.g2.com/categories/real-estate-activities-management) **:** Real estate activities management software manages and streamlines the daily sales, transaction, and administrative activities of agents and real estate professionals, and centrally stores all real estate documents and information. These tools are designed to integrate with other solutions, including real estate marketing software, making it easy to run a real estate firm.

[Real estate CRM software](https://www.g2.com/categories/real-estate-crm) **:** Real estate CRM software simplifies the identification and tracking of all real estate leads. Real estate marketing software takes client information that is stored in the industry-specific software to bolster marketing campaigns, tailor marketing messaging, and bolster relationships between agents and clients.

[Web design software](https://www.g2.com/categories/web-design) **:** Web design software allows users to create their own web pages, via website builder or code framework. Some real estate marketing software focuses on the creation and management of appealing agency or agent websites, making sure that those websites are equipped to capture leads, track engagement, and integrate with [multiple listing service (MLS) software](https://www.g2.com/categories/multiple-listing-service-mls).

[Real estate virtual tour](https://www.g2.com/categories/real-estate-virtual-tour) **:** Virtual and augmented reality technology allows real estate agents and firms to better market their listings to prospective buyers. Real estate virtual tour software simplifies the digital creation of 360-degree tours of a property listing. Real estate marketing software can help guide interest throughout the pipeline.

### Challenges with Real Estate Marketing Software

**Fragmentation of real estate software landscape:** Point solutions have been developed within the real estate industry, slowly bringing the industry up to speed with technological innovations. Those point solutions, however, address distinct parts of the real estate process, resulting in a fragmented solution landscape. While many real estate marketing solutions claim that they can be integrated into any existing real estate solution, that claim doesn’t go far without a strategy to reconcile disparate systems or effectively exchange data between distinct systems.

**Adoption:** As with any other type of solution, lack of adoption will derail any successful implementation. Real estate marketing solutions promise an increase in ROI, enhanced brand awareness, and better visibility among the crowd—that requires user accountability to utilize the solution so that impact can be identified, tracked, measured, and leveraged. Without widespread adoption, the positive impact of real estate marketing solutions cannot be proven.

### How to Buy Real Estate Marketing Software

#### Requirements Gathering (RFI/RFP) for Real Estate Marketing Software

When beginning the buying process for real estate marketing software, buyers should assess the current pain points with their existing tech stack. Which problems could a real estate marketing product solve? Pinpointing specific areas such as weak email marketing performance or website functionality can help start the conversation with appropriate vendors.

#### Compare Real Estate Marketing Software Products

**Create a long list**

Long lists are created by eliminating the options that do not provide critical functionality. Based on the needs of a real estate business, certain marketing features may be more useful than others. If website design is not a priority, a product that offers more marketing automation and lead nurturing features will be a better fit. A typical long list should not include more than 10 products unless many options are very similar. In this case, additional details like the geographical presence of the company or its reputation can be used to eliminate vendors.

**Create a short list**

Short lists are created by reviewing the RFI information received from vendors. Some vendors may decline to participate and respond to RFIs. These vendors are usually eliminated from the selection process. From there, this short list steers the buying decision closer to completion, leaving only a couple of vendors to choose between. This decision is based on small, key factors that fulfill all the requirements and considerations an agency has.

**Conduct demos**

Demos are a great opportunity for buyers to see how the real estate marking solution works. Only the shortlisted vendors are invited to demonstrate their solutions. Demos should be performed live, using the system, and not through slide decks and screenshots. All vendors should follow a predetermined scenario that simulates the business processes of the buyer. Buyers should prepare a set of sample tasks to be demonstrated through the demo, such as walking through website design, marketing campaign creation, or creating and editing property listings.

Demos are a great time to ask key questions about the software, such as:

- Does the product support IDX website creation?
- What are the available integrations for the product?
- Is the pricing model based on the number of users?
- Does the product include basic templates for website design and marketing campaign creation?
- Is there a mobile app version of the product?

#### Selection of Real Estate Marketing Software

**Choose a selection team**

To choose a selection team, decision makers need to involve subject matter experts from all teams that will use the system. This will likely be a handful of agents or related staff who will rely on the system in their day-to-day work, as well as key leadership members.

**Negotiation**

Negotiation happens between the buyer and the short list of vendors. In some cases, there are only two vendors that make it to this stage, which means that they offer similar products. At this point, the dealbreaker is the price of the product, which can vary based on the discounts offered by each vendor. Buyers should consider upfront costs, both for implementation and ongoing maintenance, as well as any related services that come with the product. For example, some real estate marketing solutions may be supplemented by design support from the vendor.

**Final decision**

The final decision should be based on all the information gathered previously.

### Real Estate Marketing Software Trends

The real estate industry has taken leaps and bounds with software technology in the past few years e.g., IDX APIs, industry-specific solution offerings, and mobile-ready software. 

Below are some trends that will continue their growth in the real estate industry:

**Artificial intelligence**

Interest in artificial intelligence (AI) has dominated much of the technological innovation conversation in the property tech world. AI’s ability to take over menial, manual tasks will reduce the amount of time real estate professionals have to spend on data entry, sifting through listings and customer profiles, and wading through contracts and documents. Effective leveraging of AI can result in the building of deeper, more meaningful relationships between buyers and sellers, all facilitated via the real estate agent. For example, AI-powered MLS platforms can generate property recommendations that are customized to the requirements and likes of a client, helping real estate professionals sift through multiple leads rather than sifting through myriad listings for a single lead.

**Focus on website optimization**

One of the branding areas that real estate marketing software can optimize is the real estate agent’s professional website. Agents can further prove their trustworthiness and relevance to buyers with an updated, active website that all branding and marketing campaigns point towards. More real estate marketing solutions are taking into consideration the need to optimize both existing and nonexistent websites.

**APIs**

API availability and access allow smaller real estate firms to compete with bigger firms. APIs facilitate the transfer and sharing of data that enriches existing systems. More software vendors are providing API access for real estate businesses, enriching the data stored in the businesses’ CRM systems and listing databases. The easier it becomes to integrate APIs with various areas of a real estate agency, the more ways users will utilize APIs to get the most out of existing and desired system offerings.