Fello Reviews & Product Details

Fello is a data-driven marketing automation and consumer engagement platform that helps businesses unlock more value from their database. By connecting directly to your CRM, Fello activates your contacts with personalized, AI-powered consumer experiences across email, direct mail, and landing pages—no manual effort required. The platform combines intelligent automation with real-time data enrichment, dynamic lead capture tools, and smart workflows to create consistent, high-impact touchpoints. Every contact gets a tailored experience through branded dashboards, personalized insights, and always-on engagement campaigns—powered by AI. Whether you're reactivating cold contacts or building long-term relationships, Fello helps you scale your outreach, increase conversion, and drive measurable growth—automatically.

Product Website

Seller

Fello

Discussions

Fello Community

Languages Supported

English

Overview by

Tom Schrader (Co-Founder & CPO @ Fello | Product Leader)

Pricing

Pricing provided by Fello.

Starter

Starting at $199.00

1 Seats

View More Pricing Information

Fello Integrations

(15)

Verified by Fello

Fello Media

The Fello Home Dashboard provides a centralized, intelligent platform that brings transparency to the client engagement funnel, optimizes workflows, and offers actionable insights into team performance, empowering users to drive more meaningful connections and close more deals.

7% of your database will sell their home in the next 12 months. Track property transactions in real-time when people in your database list or sell their home, with or without you. - Monitor your database transaction activity - Track your capture rate vs. missed opportunities - Optimize strate...

Ask AI transforms the way you work in Fello by leveraging the power of artificial intelligence to proactively surface critical information, automate tedious tasks, and provide strategic guidance, enabling you to deliver exceptional client experiences and achieve your business objectives with unpa...

Unlock new opportunities with powerful email and direct mail automations, including pre-built campaigns for re-engagement, lead nurturing, and promotional offers. Easily build custom sequences to revive stale leads and stay top-of-mind throughout the customer journey. Target specific contacts bas...

Optimize your lead generation strategy with intelligent, AI-driven analysis. Our system examines hundreds of data points to provide a simple lead score, helping you identify and focus on your hottest prospects for maximum impact.

Explore an extensive array of enriched property and mortgage data combined with powerful consumer engagement metrics. Our platform integrates MLS, Tax Assessor, Public Records, and Loan information to create personalized marketing and outreach. This robust data synergy enhances consumer engagemen...

The new Fello is about empowering our users to effortlessly leverage Fello's full potential, driving increased client engagement and conversion through a clear, efficient, and visually engaging experience.

Some of the biggest real estate teams love Fello!

Camila Rivera, COO of the Laurie Finkelstein Reader Team (#1 WSJ team in South Florida) shares how Fello has helped them find opportunities they otherwise would have missed.

Database filled with dusty contacts and bad info? Fello's got you. ✨ With Ask AI and Data Enrichment, you can fill in or update your contacts' home addresses, equity position, property history, MLS info and more — with just one tap.

Official Downloads

(2)

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Ryan Young's 30 Listings in 30 Days Playbook

Fello Reviews (105)

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Greg M.

Lead Agent and Owner

Small-Business (50 or fewer emp.)

12/16/2025

"Fello Makes Our Follow-Up Smarter And More Targeted"

5/5

What do you like best about Fello?

I like that Fello gives our clients reliable, up-to-date insights on their home’s equity. It lets us focus our follow-up on the people who are actually engaging with the platform. The ability to “Enrich” contact information is especially helpful, because it shows us when someone is not just a buyer lead but also a homeowner and potential seller. The integration with our CRM is fantastic and keeps everything in one place. Lastly, our rep, Tamarah, has been incredibly helpful with onboarding and is always sharing great ideas on how we can use Fello at a higher level. Review collected by and hosted on G2.com.

What do you dislike about Fello?

The only thing that took a little time was getting used to Fello’s terminology and how that language relates to each contact. There was a bit of a learning curve at first, but once I understood the labels and what they meant, everything made a lot more sense. Review collected by and hosted on G2.com.

What problems is Fello solving and how is that benefiting you?

Before Fello, we didn’t have a clean way to integrate home value tools with our CRM or easily see how our leads were interacting. We also had no simple way to know whether a “buyer lead” already owned a home. Fello solves both problems by tying engagement data directly into our CRM and showing us which leads are also homeowners, so we’re working with better, clearer data on everyone in our system. Review collected by and hosted on G2.com.

Response from Steve Hartman of Fello

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Greg, thank you for sharing your positive experience with Fello! We're thrilled to hear that our platform is helping you provide reliable insights to your clients and focus your follow-up efforts effectively. We appreciate your feedback on our terminology and are glad to hear that once you got the hang of it, everything fell into place.

It's fantastic to hear that Tamarah has been a valuable resource for you during onboarding and beyond. We're committed to providing excellent customer support to ensure you get the most out of Fello.

The Fello team is here to help and support you every step of the way. Thank you for choosing Fello!

Anna T.

Director of Operations

Small-Business (50 or fewer emp.)

12/8/2025

"Outstanding Features and Automation That Drive Our Business"

5/5

What do you like best about Fello?

Fello has so many great features and resources. It’s we love the automation of emails that go out that provide a touch point for our database and the AI features that help us determine which leads to reach out to. It’s really been helpful for our business. Review collected by and hosted on G2.com.

What do you dislike about Fello?

This is not just Fello - this is any lead source that is providing home estimate or home valuations, but sometimes the numbers or the value can be a little off because the estimator took doesn’t always take into account any updates. But that is normal with a tool like that. That’s not much we don’t love about Fello! Review collected by and hosted on G2.com.

What problems is Fello solving and how is that benefiting you?

Before Fello, we didn’t get in front of our database as much as now. And now that we are more top of mind and fellow sends consistent reminder emails of home valuation, we have been able to convert more of our existing leads. It’s definitely been a win for us in our business, and we are super thankful for Fello! Review collected by and hosted on G2.com.

Response from Steve Hartman of Fello

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Anna, thank you for sharing your positive experience with Fello! We are thrilled to hear that our automations and AI capabilities have been beneficial for your business. We understand your feedback regarding the accuracy of home estimates and valuations. We do offer a way to update the home value so the clients see your estimate. Reach out to success for assistance if needed.

It's great to hear that Fello has helped you stay top of mind with your clients and convert more leads. We appreciate your support and are grateful to be a part of your success. If you ever have any further feedback or questions, please feel free to reach out to us. We are here to support you every step of the way!

Bill P.

Agent

Small-Business (50 or fewer emp.)

12/6/2025

"Fello Drives Engagement with Targeted Messaging"

5/5

What do you like best about Fello?

Although I have a very good CRM, I find that there are too many procedures involved in sending an effective message to my database. Fello, on the other hand, is targeting the high-propensity members of my database with appealing offers, and as a result, we are receiving responses and starting conversations. Review collected by and hosted on G2.com.

What do you dislike about Fello?

This technology feels far more advanced than my current understanding of AI, which makes me a bit apprehensive that I might be missing important aspects. Clearly, I have some catching up to do. Review collected by and hosted on G2.com.

What problems is Fello solving and how is that benefiting you?

The real estate industry is layered with complexities, especially when it comes to lead generation, which is often surrounded by compliance challenges. Being able to connect with more high-intent individuals who explicitly grant permission to be contacted truly changes the game. I have always felt that sending cards, letters, and mailers to entire subdivisions was inefficient and wasteful. Now, with Fello and its AI systems, I am better able to identify the right people to engage with, focus my efforts, and ensure I am reaching those who matter most. Review collected by and hosted on G2.com.

Response from Steve Hartman of Fello

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Thanks for your review, Bill! We're happy to hear Fello is helping you focus your efforts on the right people.

We understand that AI technology can feel overwhelming at first, but we're here to support you in understanding and utilizing Fello's capabilities to their fullest potential. Reach out to your CSM and they'll be able to help make the complex simple.

Takyla S. H.

Agency Owner and Broker

Small-Business (50 or fewer emp.)

12/5/2025

"Powerful Seller Search and Insights That Boost Conversion"

5/5

What do you like best about Fello?

I appreciate how the system can search through my database to identify potential sellers among the many contacts available, as well as the additional enhancement features it offers. Noticing lost opportunities, such as when a home is listed with another agent, is also valuable. It serves as a reminder that I may need to improve my follow-up efforts to increase conversion. Review collected by and hosted on G2.com.

What do you dislike about Fello?

When it comes to pricing structure, as a boutique firm, I am seeking a solution that offers all the features I need at the most cost-effective price. I want the system to provide tools that will help both myself and my agents serve our clients more efficiently, while keeping costs as low as possible. They provide what we need and it's competitive but always looking to help with costs. Review collected by and hosted on G2.com.

Response from Steve Hartman of Fello

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Thank you for sharing your feedback on Fello! We're thrilled to hear that you appreciate the powerful seller search and insights our system provides. We understand the importance of identifying potential sellers and lost opportunities to improve conversion rates.

We strive to offer the tools you need to serve your clients efficiently while keeping costs in mind. Thank you for choosing Fello!

Rachel O.

Leasing Manager

Small-Business (50 or fewer emp.)

12/5/2025

"Effortless Customization and Outstanding Support with Fello from Jamie Pedersen!"

5/5

What do you like best about Fello?

We’ve been able to tailor Fello to our needs without any hassle, and it’s been simple to fold it into our daily lead-gen routine. The different segments are helpful, the site is easy to use, and Jamie Pedersen has been incredible throughout the process. She’s always just an email away, and her biweekly calls make onboarding feel manageable. She constantly shares small tips that make our experience even better. She asks questions about what our pain points are and our pillars of business and then has used that information to build our Fello to work even more effortlessly for us. Review collected by and hosted on G2.com.

What do you dislike about Fello?

I wish it was more sync'd with Follow up boss without the need for workflows. I can say that our success manager has handled all of our workflows so this hasn't been a real issue. Review collected by and hosted on G2.com.

What problems is Fello solving and how is that benefiting you?

Before Fello, we were using another home-value system that was easy enough but didn’t give us any meaningful data to use in real conversations with our clients. It also didn’t offer any insight into why someone might be thinking about selling or becoming a hot lead.

Fello gives us all of that. It pulls in tons of information with almost no work on our end, scores each lead, adds them to a hot sheet, and even gives us talking points for outreach. And any time we’ve had a question, our Success Manager, Jamie Pedersen, jumps right in and makes everything simple. It truly feels like she’s part of our team. Review collected by and hosted on G2.com.

Response from Steve Hartman of Fello

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Thank you for sharing your positive experience with Fello! We're thrilled to hear that Fello has been tailored to your needs to seamlessly work into your daily routines. There's so much value in the data to help guide conversations with the right clients at the right time!

Jamie is a rockstar and we're glad she has helped with the Follow Up Boss integration. She provides outstanding support and valuable insights to enhance the experience.

Thank you for choosing Fello!

Christyna B.

Independent Real Estate Broker

Small-Business (50 or fewer emp.)

12/4/2025

"User-Friendly, Powerful, and Outstanding Support with Fello"

5/5

What do you like best about Fello?

I like that Fello is user friendly, a real effective way to find and do business. From filling in the blanks in my database, to providing landing pages for easy Open House sign in's, providing marketing postcards to encourage interaction from my database. The list goes on and on. It is easy to make the investment into Fello because not only is it easy to learn and implement protocals but you can integrate it with your CRM and most importantly, I love that I have the support team. Working with Jamie P. is the greatest thing next to sliced bread. She helps me learn Fello, but more importantly makes it easy for me to understand and work the platform and she constantly reveals the benefits of using Fello. Review collected by and hosted on G2.com.

What do you dislike about Fello?

The credits! but that is more of a selfish thing. LOL Review collected by and hosted on G2.com.

Response from Steve Hartman of Fello

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Christyna, thank you for your glowing review of Fello! We are thrilled to hear that you find the investment well worth it. It's great to hear you find Fello user-friendly and powerful, and that our support team, especially Jamie, has been so helpful to you. Jamie and our entire success and support teams are the secret sauce to Fello!

It's great to hear that Fello is helping you interact more with your database and build a stronger community within it. We are here to support you every step of the way!

Ed K.

Principal

Small-Business (50 or fewer emp.)

11/25/2025

"Fello Supercharges Lead Engagement and Team Productivity"

5/5

What do you like best about Fello?

Our team of 40 agents has been using Fello, with about 10 agents currently assigned seats. We manage roughly 30,000 leads and bring in additional traffic from Realtor.com, and so far we’ve been very happy with the platform.

With the help of Fello’s incredible support team, we’ve been able to engage with hundreds of leads that we likely wouldn’t have reached on our own. We’ve already set several appointments, and our email engagement rates are noticeably higher than before. Their team has also been instrumental in helping us build effective SmartLists and notifications for our unique system, which has made it easier for our agents to identify and call potentially hot leads at the right time.

The only challenge we’ve encountered is the per-seat cost. Because only a quarter of our agents need active access, paying for 40 seats isn’t practical for us.

Consistent weekly trainings to keep the entire team engaged and confident in the platform is our next priority.

Overall, Fello has been a strong value-add for our team and our clients! Review collected by and hosted on G2.com.

What do you dislike about Fello?

The per-seat cost. We would prefer to pay based on the number of leads we are nurturing, rather than how many agents we have on the team. There are too many agents that do not take full advantage of the systems we have to offer, so paying for another system for each of them is difficult to justify Review collected by and hosted on G2.com.

Response from Steve Hartman of Fello

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Thank you for sharing your positive experience with Fello! We are thrilled to hear that our platform has helped your team engage with leads more effectively and increase email engagement rates. We appreciate your feedback regarding the per-seat cost and understand your concern about paying for unused seats. We will take this into consideration as we continue to improve our product.

We are glad to hear that Fello has been instrumental in helping you build SmartLists and notifications for your unique system, making it easier for your agents to identify and reach out to potential leads. We are committed to providing ongoing support and training to ensure your team maximizes the benefits of our platform. If you have any further suggestions or need assistance, please feel free to reach out. Thank you for choosing Fello!

Jamie C.

Marketing Manager

Small-Business (50 or fewer emp.)

12/11/2025

"Automated Client Emails Keep Us Connected Effortlessly"

5/5

What do you like best about Fello?

The automated emails that go out to our client base so even if we aren't in direct contact with them, they are still getting touches from our team! Review collected by and hosted on G2.com.

What do you dislike about Fello?

Sometimes when we have an active listing, it will still show up as a listing that we missed? It only happens with certain agents and I have learned to ignore it, but it is not ideal! Review collected by and hosted on G2.com.

What problems is Fello solving and how is that benefiting you?

Fello is helping us to ensure that even if our agents are slacking on staying in touch with their past clients, we can count on Fello to be showcasing our team as the experts. We often find that many agents can be transactional and quickly move on to the next client, which is a problem because past clients and referrals are the backbone of our business, so trusting Fello to deliver those touches has been fantastic! Review collected by and hosted on G2.com.

Response from Steve Hartman of Fello

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Hi Jamie. Thank you for sharing your feedback with us! We're thrilled to hear that you are enjoying the automated emails feature. Your insight into the importance of staying connected with past clients and the value Fello brings to your business is greatly appreciated.

We appreciate your trust in Fello to help bring those consistent client touches to your team. Thanks for being a valued Fello customer!

Aly F.

Director of Operations

Small-Business (50 or fewer emp.)

11/20/2025

"Exceptional Support and Intuitive Dashboard Make Fello Stand Out"

5/5

What do you like best about Fello?

Fello makes it incredibly easy to keep tabs on your database (even if they are making moves without you), WHICH allows you to decide if you want to double down on that relationship and try to win them back or let them go and clean your system. It's also organized very well - the dashboard is intuitive, and it's SO easy to get help from the support team and from your point of contact. I work with a lot of different software and tech companies, and Fello stands out because they really do work to answer in the most timely and efficient way possible (I love that they will send a Loom video - saving us all time). I love that while they have a well-built out helpdesk/video trainings/support documents, they don't rely on that as the end-all be-all and will jump into your business with you and help you get the system working with your already built business practices Review collected by and hosted on G2.com.

What do you dislike about Fello?

The sync / API connections are great - it would be nice if there was a two-way sync option or a way to track contacts directly in the platform for agent accountability. I can see how if you don't keep an eye on it the calls needed won't get made, and then the platform could "appear" to not be adding value - anything that would increase the accountability visibility to what movement was actually made on a person/contact in the system Review collected by and hosted on G2.com.

What problems is Fello solving and how is that benefiting you?

Fello gives us a real value to add to our clients post close. Their dashboard goes beyond the basic insights, and with the ability to customize and really build it out helps us continously drive traffic back to a place that isn't just our website full of primarily listings - it helps match our audience (the closed database and close SOI) with the right messaging that leads with a value first (continual market monitoring on their specific home) and then also allows us to get some great data on the leading indicators that tell us who we should be honing in on with the AI lead scoring system. At any given time we can dial into the 10% of the database that we know will buy,sell, or refer that year. Review collected by and hosted on G2.com.

Response from Steve Hartman of Fello

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Thank you for sharing your in-depth, positive review of Fello! We're thrilled to hear that you find our support team helpful and the dashboard intuitive. It's great to know that our AI lead scoring system are contributing to your success. It's fantastic to hear how Fello is providing real value to your clients post-close and helping you drive traffic effectively.

Your feedback on the two-way sync option and contact tracking is valuable, and we appreciate your suggestions for enhancing accountability visibility within the platform. We are continuously working on improving our features to better meet your needs.

Thank you for choosing Fello!

Christi H.

Team Leader/CEO

Small-Business (50 or fewer emp.)

12/8/2025

"Fello has been a game changer in our real estate business and turned our database into a goldmine!"

5/5

What do you like best about Fello?

Before Fello we were constantly trying to find unique and different ways to engage our database without being annoying or redundant. Fello has given us the opportunity to gently reach out to each person in our database and ask the question that every home owner wants to know.... their value! This engagement has changed how we are interacting with our database because they raise their hands when they are curious, prompting us to take action and follow up! Review collected by and hosted on G2.com.

What do you dislike about Fello?

Finding the balance between manual updates and automations. Review collected by and hosted on G2.com.

Response from Steve Hartman of Fello

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We're thrilled to hear that Fello has been a game changer for your real estate business! Engaging your database is what we've built our entire product around. We're so happy you're staying connected and providing value to your clients.

We understand the balance between manual updates and automations can be a challenge, and we recommend connecting with your CSM to help. They're full of knowledge and ideas.