# Best Real Estate Marketing Software for Medium-Sized Businesses *By [Neya Kumaresan](https://research.g2.com/insights/author/neya-kumaresan)* Products classified in the overall Real Estate Marketing category are similar in many regards and help companies of all sizes solve their business problems. However, medium-sized business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Medium-Sized Business Real Estate Marketing to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Medium-Sized Business Real Estate Marketing category. In addition to qualifying for inclusion in the Real Estate Marketing Software category, to qualify for inclusion in the Medium-Sized Business Real Estate Marketing Software category, a product must have at least 10 reviews left by a reviewer from a medium-sized business. ## Top Real Estate Marketing Software at a Glance | # | Product | Rating | Best For | What Users Say | |---|---------|--------|----------|----------------| | 1 | [AppFolio](https://www.g2.com/products/appfolio/reviews) | 4.6/5.0 (1,021 reviews) | Vacancy syndication with end-to-end leasing workflows | "[Makes my job so much easier!!!](https://www.g2.com/survey_responses/appfolio-review-7805718)" | | 2 | [TurboTenant](https://www.g2.com/products/turbotenant/reviews) | 4.5/5.0 (92 reviews) | Rental listing syndication with end-to-end leasing | "[Consistent Workflows and Reliable Reporting in One Dashboard](https://www.g2.com/survey_responses/turbotenant-review-12561590)" | | 3 | [Fello](https://www.g2.com/products/fello-fello/reviews) | 4.8/5.0 (114 reviews) | Seller lead scoring and database nurture automation | "[Thrilled with Our Investment—Amazing Customer Success Partner, Real Listing Results](https://www.g2.com/survey_responses/fello-review-12346935)" | | 4 | [Luxury Presence](https://www.g2.com/products/luxury-presence/reviews) | 4.3/5.0 (24 reviews) | Luxury real estate brand presence with SEO-driven lead generation | "[A Beautiful, High-Performing Real Estate Website Platform](https://www.g2.com/survey_responses/luxury-presence-review-12007999)" | | 5 | [BoldTrail](https://www.g2.com/products/boldtrail/reviews) | 4.5/5.0 (1,494 reviews) | Automated lead nurturing with real estate CRM | "[Streamlined CRM for Real Estate Success](https://www.g2.com/survey_responses/boldtrail-review-13089606)" | | 6 | [Yardi RENTCafe](https://www.g2.com/products/yardi-rentcafe/reviews) | 4.0/5.0 (45 reviews) | Yardi-native leasing and resident lifecycle marketing | "[Senior Area Director](https://www.g2.com/survey_responses/yardi-rentcafe-review-11699085)" | | 7 | [TenantCloud](https://www.g2.com/products/tenantcloud/reviews) | 4.4/5.0 (293 reviews) | Vacancy syndication with end-to-end leasing workflows | "[Streamlined and efficient](https://www.g2.com/survey_responses/tenantcloud-review-11209749)" | | 8 | [BatchLeads](https://www.g2.com/products/batchleads/reviews) | 4.8/5.0 (147 reviews) | Off-market lead generation with integrated skip-tracing | "[Efficient Lead Management, But Data Updates and Costs Need Improvement](https://www.g2.com/survey_responses/batchleads-review-11870777)" | | 9 | [Rechat](https://www.g2.com/products/rechat/reviews) | 4.7/5.0 (85 reviews) | Unified brokerage CRM and listing marketing | "[Rechat Speeds Up Client Emails and Streamlines My Daily Workflow](https://www.g2.com/survey_responses/rechat-review-13124380)" | | 10 | [Smarter Contact](https://www.g2.com/products/smarter-contact/reviews) | 4.9/5.0 (86 reviews) | High-volume SMS outreach for motivated-seller prospecting | "[Time saving SMS marketing with great verification and filtering](https://www.g2.com/survey_responses/smarter-contact-review-12397905)" | ## G2 Grid® for Real Estate Marketing Software ![G2 Grid® for Real Estate Marketing Software plotting products by satisfaction and market presence](https://www.g2.com/categories/real-estate-marketing/grids.png?focus%5B%5D=45676&focus%5B%5D=66255&focus%5B%5D=60976&focus%5B%5D=2747&focus%5B%5D=32533&focus%5B%5D=7280&focus%5B%5D=1238712&focus%5B%5D=115945) Highlighted products: TurboTenant, BoldTrail, Yardi RENTCafe, AppFolio, Rechat, ResMan, Fello, and ActivePipe. Underlying data: [Grid® JSON](https://www.g2.com/categories/real-estate-marketing/grids.json?focus%5B%5D=turbotenant&focus%5B%5D=boldtrail&focus%5B%5D=yardi-rentcafe&focus%5B%5D=appfolio&focus%5B%5D=rechat&focus%5B%5D=resman&focus%5B%5D=fello-fello&focus%5B%5D=activepipe&segment=mid-market) ## How Many Real Estate Marketing Software Products Does G2 Track? **Total Products under this Category:** 199 ### Category Stats (Jul 2026) - **Average Rating**: 4.33/5 (↑0.01 vs Jun 2026) The average rating of products in this category, based on all submitted ratings - **Top Trending Product**: Rechat (+1.6%) - Among all products in this category, Rechat recorded the largest rating increase compared to last month *Last updated: July 23, 2026* ## How Does G2 Rank Real Estate Marketing Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 7,500+ Authentic Reviews - 199+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. --- **Sponsored** ### Lofty Lofty is an award-winning, all-in-one marketing, lead generation, and customer relationship management (CRM) platform built specifically for real estate professionals — from solo agents and growing teams to large brokerages. Designed to automate marketing, boost productivity, and streamline sales workflows, Lofty empowers users to capture, nurture, and convert leads into closed transactions more efficiently. Powered by advanced AI, Lofty's AI Workforce delivers intelligent automation, predictive insights, and virtual assistant capabilities, ensuring that agents never miss an opportunity. With more than 33 built-in lead generation methods, cross-platform 360° marketing, brand advertising, and hyper-local automation tools like Lofty Bloom, the platform helps real estate businesses scale their client base and maximize ROI. A key differentiator is Lofty’s IDX-integrated, SEO-optimized websites, which seamlessly sync with the CRM. This integration ensures that lead data flows directly into your pipeline, enabling personalized follow-ups, automated nurturing, and real-time engagement tracking — all from one central platform. Combined with tools like AI Copilot, social media automation, Dynamic CMA presentations, a power dialer, and complete transaction management, Lofty simplifies every step of the sales cycle. Trusted by top agents, teams, and brokerages nationwide, Lofty brings marketing, lead generation, client engagement, and deal management together in a single, mobile-friendly solution built to accelerate growth and close more transactions. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=340&secure%5Bchosen_at%5D=2026-07-23T17%3A54%3A30Z&secure%5Bdisplayable_resource_id%5D=339&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=neighbor_category&secure%5Bplacement_resource_ids%5D%5B%5D=339&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=46501&secure%5Bresource_id%5D=340&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=llm_category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Freal-estate-marketing%2Fmid-market&secure%5Btoken%5D=fd93a18b2ce01670f816150f845456d6b71ca2ac031c982b2c18b49eda9dbd15&secure%5Burl%5D=https%3A%2F%2Flofty.com%2F%3FfromEmail%3Dtrue%26utm_source%3DG2&secure%5Burl_type%5D=book_demo) --- ## What Are the Top-Rated Real Estate Marketing Software Products in 2026? ### 1. [TurboTenant](https://www.g2.com/products/turbotenant/reviews) TurboTenant is all-in-one property management built for independent landlords and residential real estate investors across all 50 states. Founded in 2015 and headquartered in Colorado, TurboTenant has grown to serve more than 1 million landlords — from first-time owners to investors managing 100+ doors — facilitating over $5 billion in rent annually. The platform covers the full rental lifecycle: listing syndication to dozens of sites including Zillow, Realtor.com and Apartments.com, lead management, online rental applications, tenant screening, state-specific lease agreements, e-sign, rent collection, maintenance tracking, expense tracking, and rental accounting — all from a single dashboard. A 4.9-star mobile app lets landlords and tenants manage everything on the go. TurboTenant's screening capabilities are among the most advanced available to independent landlords. The Rent Butter integration delivers near-instant credit, criminal, and eviction reports — eliminating the one-to-four-day lag of traditional screening providers. The newer Snappt partnership, announced June 2026, adds enterprise-grade income and employment verification with fraud detection that flags doctored documents and inflated income with 99.8% accuracy — tools previously only available to large institutional operators. For landlords who want full-service support, Autopilot provides flat-fee property management including tenant placement, maintenance coordination, and ongoing oversight — without the 8–12% monthly cuts of traditional property managers. The core platform is free, with premium plans starting at $149/year, making TurboTenant the most accessible and cost-effective professional-grade property management software on the market. **Average Rating:** 4.5/5.0 **Total Reviews:** 92 **How Do G2 Users Rate TurboTenant?** - **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 8.7/10) - **Operability:** 6.0/10 (Category avg: 8.0/10) - **Brand Management:** 5.7/10 (Category avg: 7.8/10) - **Communication Management:** 8.5/10 (Category avg: 7.8/10) **Who Is the Company Behind TurboTenant?** - **Seller:** [TurboTenant](https://www.g2.com/sellers/turbotenant) - **Company Website:** https://www.turbotenant.com - **Year Founded:** 2015 - **HQ Location:** Fort Collins, Colorado, United States - **Twitter:** @turbotenant (1,209 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/turbotenant/ (106 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Owner - **Top Industries:** Real Estate, Information Services - **Company Size:** 65% Small-Business, 29% Mid-Market #### What Are TurboTenant's Pros and Cons? **Pros:** - Ease of Use (75 reviews) - Rent Collection (44 reviews) - Applicant Screening (41 reviews) - Organization (39 reviews) - Payment Ease (39 reviews) **Cons:** - Missing Features (21 reviews) - Limited Customization (17 reviews) - Lease Management (11 reviews) - Poor Usability (11 reviews) - Expensive (9 reviews) ### What Do G2 Reviewers Say About TurboTenant? *AI-generated summary from verified user reviews* **Pros:** - Users praise the **ease of use** of TurboTenant, finding setup and navigation seamless and intuitive for property management. - Users value the **easy rent collection** process, integrating payments and management efficiently within a single platform. - Users value the **effective applicant screening** of TurboTenant, ensuring qualified tenants and stress-free property management. - Users appreciate the **organizational efficiency** of TurboTenant, making property management seamless and stress-free. - Users value the **payment ease** of TurboTenant, streamlining rent collection and simplifying tenant interactions effortlessly. **Cons:** - Users feel the **missing features** in TurboTenant limit customization and cross-platform listings, impacting overall satisfaction and usability. - Users find **limited customization** in TurboTenant, desiring more flexibility in design and multi-platform property listings. - Users find the **lease management features lacking** , often opting for alternatives due to bugs and payment issues. - Users find the **usability poor** , struggling with navigation, reporting, and a complicated sign-up process. - Users find TurboTenant's **high costs** for certain features and application fees frustrating compared to competitors. #### What Are Recent G2 Reviews of TurboTenant? **"[Consistent Workflows and Reliable Reporting in One Dashboard](https://www.g2.com/survey_responses/turbotenant-review-12561590)"** **Rating:** 4.5/5.0 stars *— Danielle C.* [Read full review](https://www.g2.com/survey_responses/turbotenant-review-12561590) --- **"[TurboTenant Makes Payments, Maintenance Requests, and Tenant Listings Effortless](https://www.g2.com/survey_responses/turbotenant-review-12572317)"** **Rating:** 5.0/5.0 stars *— Sterling S.* [Read full review](https://www.g2.com/survey_responses/turbotenant-review-12572317) --- #### What Are G2 Users Discussing About TurboTenant? - [What does Turbo Tenant do?](https://www.g2.com/discussions/turbo-tenant-what-does-turbo-tenant-do) - [What does Turbo Tenant do?](https://www.g2.com/discussions/what-does-turbo-tenant-do) - [How secure is TurboTenant?](https://www.g2.com/discussions/how-secure-is-turbotenant) - [Is TurboTenant a hard inquiry?](https://www.g2.com/discussions/is-turbotenant-a-hard-inquiry) - [What is TurboTenant used for?](https://www.g2.com/discussions/what-is-turbotenant-used-for) ### 2. [BoldTrail](https://www.g2.com/products/boldtrail/reviews) BoldTrail combines the Inside Real Estate portfolio of solutions into one cohesive ecosystem, powering and streamlining your workflow to drive maximum productivity. It’s the next generation platform, built to fuel your entire business with powerful technology plus the consultative service, support and community you need to thrive. BoldTrail is not only our new brand, but a new vehicle for Inside Real Estate to combine capabilities, including front office, back office, business intelligence and recruiting, to better serve you, the real estate professional. **Average Rating:** 4.5/5.0 **Total Reviews:** 1,494 **How Do G2 Users Rate BoldTrail?** - **Has the product been a good partner in doing business?:** 8.1/10 (Category avg: 8.7/10) - **Operability:** 8.1/10 (Category avg: 8.0/10) - **Brand Management:** 8.1/10 (Category avg: 7.8/10) - **Communication Management:** 8.3/10 (Category avg: 7.8/10) **Who Is the Company Behind BoldTrail?** - **Seller:** [Inside Real Estate](https://www.g2.com/sellers/inside-real-estate) - **Company Website:** https://insiderealestate.com - **Year Founded:** 2015 - **HQ Location:** Murray, Utah - **Twitter:** @IRE_Blogs (4,863 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/651176/ (448 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Realtor, Real Estate Agent - **Top Industries:** Real Estate, Commercial Real Estate - **Company Size:** 54% Small-Business, 25% Enterprise #### What Are BoldTrail's Pros and Cons? **Pros:** - Centralization (18 reviews) - Features (15 reviews) - Automation (13 reviews) - Ease of Use (13 reviews) - Lead Generation (12 reviews) **Cons:** - Difficult Usability (10 reviews) - Learning Curve (9 reviews) - Difficult Learning (5 reviews) - Expensive (5 reviews) - Difficult Learning Curve (4 reviews) ### What Do G2 Reviewers Say About BoldTrail? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **centralized management** of BoldTrail, enabling efficient business operations with integrated tools and information. - Users value the **user-friendly features** of BoldTrail, appreciating its automation and effective lead capture capabilities. - Users value the **high level of automation** in BoldTrail, simplifying lead generation and enhancing user experience. - Users love the **ease of use** of BoldTrail, with a dramatically improved interface and user-friendly automations. - Users love the **efficient lead generation** capabilities of BoldTrail, enhancing their campaign management with easy automation. **Cons:** - Users find the **difficult usability** of BoldTrail hinders productivity, with a lack of guidance for new users. - Users find the **learning curve steep** , as the multitude of features makes mastery challenging and overwhelming. - Users find the **difficult learning** curve of BoldTrail challenging, affecting their ability to utilize the platform effectively. - Users find BoldTrail to be **expensive** , wishing for more affordable options and flexible agent addition. - Users find the **difficult learning curve** of BoldTrail challenging, often feeling overwhelmed by its extensive features and setup. #### What Are Recent G2 Reviews of BoldTrail? **"[Streamlined CRM for Real Estate Success](https://www.g2.com/survey_responses/boldtrail-review-13089606)"** **Rating:** 5.0/5.0 stars *— Paul S.* [Read full review](https://www.g2.com/survey_responses/boldtrail-review-13089606) --- **"[I am super happy with KvCore!](https://www.g2.com/survey_responses/boldtrail-review-4790497)"** **Rating:** 5.0/5.0 stars *— Charles F.* [Read full review](https://www.g2.com/survey_responses/boldtrail-review-4790497) --- #### What Are G2 Users Discussing About BoldTrail? - [I'm struggling to understand kvCORE's lead generation and nurturing tools. Can someone explain them to me?](https://www.g2.com/discussions/i-m-struggling-to-understand-kvcore-s-lead-generation-and-nurturing-tools-can-someone-explain-them-to-me) - [What is kvCORE used for?](https://www.g2.com/discussions/what-is-kvcore-used-for) - 1 comment - [What is BoomTown used for?](https://www.g2.com/discussions/what-is-boomtown-used-for) - [What is CORE ListingMachine used for?](https://www.g2.com/discussions/what-is-core-listingmachine-used-for) - [What is the meaning of BoomTown?](https://www.g2.com/discussions/what-is-the-meaning-of-boomtown) ### 3. [Yardi RENTCafe](https://www.g2.com/products/yardi-rentcafe/reviews) Yardi RENTCafe is a comprehensive property marketing and leasing platform designed to enhance the entire renter journey, from initial interest to residency. It offers dynamic marketing websites, online leasing capabilities, resident portals, and integrated communication tools, all aimed at streamlining operations for property managers and providing a seamless experience for prospects and residents. Key Features and Functionality: - Dynamic Marketing Websites: Create engaging, content-rich property websites that attract and convert prospects. - Online Leasing: Facilitate digital lease execution with built-in fraud prevention and actionable move-in checklists. - Resident Portals: Provide residents with online access to rent payments, maintenance requests, lease renewals, and community announcements. - Integrated Communication Tools: Utilize AI-powered chatbots and CRM systems to manage inquiries, follow-ups, and resident communications efficiently. - Mobile Accessibility: Ensure prospects and residents can access services via desktop, tablet, or mobile app, enhancing convenience and engagement. Primary Value and Solutions Provided: Yardi RENTCafe addresses the challenges of property marketing and resident engagement by offering an all-in-one solution that automates and simplifies the leasing process. It enhances lead generation through optimized websites and digital marketing tools, improves conversion rates with streamlined online leasing, and boosts resident satisfaction with accessible portals and responsive communication channels. By integrating these functionalities, RENTCafe helps property managers increase occupancy rates, reduce operational costs, and deliver exceptional service to residents. **Average Rating:** 4.0/5.0 **Total Reviews:** 45 **How Do G2 Users Rate Yardi RENTCafe?** - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 8.7/10) - **Operability:** 7.8/10 (Category avg: 8.0/10) - **Brand Management:** 8.3/10 (Category avg: 7.8/10) - **Communication Management:** 8.9/10 (Category avg: 7.8/10) **Who Is the Company Behind Yardi RENTCafe?** - **Seller:** [Yardi](https://www.g2.com/sellers/yardi) - **Year Founded:** 1984 - **HQ Location:** Santa Barbara, CA - **Twitter:** @Yardi (10,781 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/12674/ (7,014 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Real Estate - **Company Size:** 50% Mid-Market, 30% Small-Business #### What Are Yardi RENTCafe's Pros and Cons? **Pros:** - Ease of Use (3 reviews) - Features (2 reviews) - Automation (1 reviews) - Communication Automation (1 reviews) - Contact Management (1 reviews) **Cons:** - Difficult Learning Curve (1 reviews) - Inaccurate Information (1 reviews) - Learning Curve (1 reviews) - Learning Difficulty (1 reviews) - Limited Customization (1 reviews) ### What Do G2 Reviewers Say About Yardi RENTCafe? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of Yardi RENTCafe, enhancing daily management and resident interactions effortlessly. - Users value the **automatic unit listing and seamless integration** features of Yardi RENTCafe, enhancing their property management efficiency. - Users appreciate the **automation features** of Yardi RENTCafe, streamlining workflows and enhancing efficiency in property management. - Users appreciate the **automation of communication** in RentCafe, streamlining lead management and resident interactions effectively. - Users appreciate the **automatic syndication and communication features** of RentCafe, enhancing both management and resident experiences. **Cons:** - Users note a **difficult learning curve** with Yardi RENTCafe, requiring extensive training to handle basic tasks effectively. - Users experience **inaccurate information** due to account conflicts from previous RENTCafe usage at other communities. - Users experience a significant **learning curve** with Yardi RENTCafe, highlighting the need for extensive training for new users. - Users face a significant **learning difficulty** with Yardi RENTCafe, requiring extensive training for basic tasks. - Users find the **limited customization** options of Yardi RENTCafe restrict unique property representation and user experience. #### What Are Recent G2 Reviews of Yardi RENTCafe? **"[Yardi information plethora for Leasing](https://www.g2.com/survey_responses/yardi-rentcafe-review-9713360)"** **Rating:** 5.0/5.0 stars *— Heather K.* [Read full review](https://www.g2.com/survey_responses/yardi-rentcafe-review-9713360) --- **"[Senior Area Director](https://www.g2.com/survey_responses/yardi-rentcafe-review-11699085)"** **Rating:** 5.0/5.0 stars *— Jennifer P.* [Read full review](https://www.g2.com/survey_responses/yardi-rentcafe-review-11699085) --- #### What Are G2 Users Discussing About Yardi RENTCafe? - [What is Yardi RENTCafe used for?](https://www.g2.com/discussions/what-is-yardi-rentcafe-used-for) - [How do you use rent Cafe?](https://www.g2.com/discussions/how-do-you-use-rent-cafe) - [What does Yardi resident screening look for?](https://www.g2.com/discussions/what-does-yardi-resident-screening-look-for) - [What is Yardi software used for?](https://www.g2.com/discussions/what-is-yardi-software-used-for) - [What is Yardi RENTCafe?](https://www.g2.com/discussions/what-is-yardi-rentcafe) - 1 comment ### 4. [Rechat](https://www.g2.com/products/rechat/reviews) Rechat is the AI Operating System for Real Estate with a Super App for Agents. One connected platform where relationships, marketing, and transactions work together, and AI works across all of it. Built to solve a persistent industry problem — agents toggling between 18 disconnected apps — Rechat's platform includes a fully integrated Marketing Studio, People Center, Deals Center, and an entire workforce of AI agents that work as teammates, not tools. The brokerages that run on Rechat see 75%+ agent adoption, replacing fragmented vendor stacks with a single, intelligent operating system. Learn more at rechat.ai. **Average Rating:** 4.7/5.0 **Total Reviews:** 85 **How Do G2 Users Rate Rechat?** - **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 8.7/10) - **Operability:** 8.1/10 (Category avg: 8.0/10) - **Brand Management:** 8.7/10 (Category avg: 7.8/10) - **Communication Management:** 7.8/10 (Category avg: 7.8/10) **Who Is the Company Behind Rechat?** - **Seller:** [Rechat](https://www.g2.com/sellers/rechat) - **Company Website:** https://rechat.ai/ - **Year Founded:** 2016 - **HQ Location:** Dallas, TX - **LinkedIn® Page:** https://www.linkedin.com/company/rechat/ (71 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Realtor, Real Estate Agent - **Top Industries:** Real Estate - **Company Size:** 44% Small-Business, 42% Mid-Market #### What Are Rechat's Pros and Cons? **Pros:** - Ease of Use (27 reviews) - Features (19 reviews) - Automation (15 reviews) - Contact Management (15 reviews) - Customer Support (15 reviews) **Cons:** - Learning Curve (4 reviews) - Limited Customization (4 reviews) - Missing Features (4 reviews) - Email Issues (3 reviews) - Limited Options (3 reviews) ### What Do G2 Reviewers Say About Rechat? *AI-generated summary from verified user reviews* **Pros:** - Users find Rechat to be **super easy to use** , greatly simplifying daily marketing activities and tasks. - Users value Rechat for its **time-saving efficiency** , simplifying tasks and enhancing productivity for realtors. - Users love the **automation features** of Rechat, streamlining email blasts and providing hassle-free real estate tools. - Users appreciate the **ease of use and organization** in Rechat, enhancing client connections and business efficiency. - Users appreciate the **wonderful customer support** Rechat offers, ensuring assistance is available whenever needed. **Cons:** - Users find the **learning curve challenging** , needing more intuitive design and assistance for effective implementation. - Users find **limited customization** options in Rechat, affecting creativity and formatting consistency across platforms. - Users are disappointed with the **missing features** , including ineffective contact syncing and limited creativity in graphics. - Users are frustrated by **email limitations and formatting issues** that hinder effective communication and creativity. - Users find the **limited options** in Rechat to be confusing and challenging to navigate effectively. #### What Are Recent G2 Reviews of Rechat? **"[Rechat Speeds Up Client Emails and Streamlines My Daily Workflow](https://www.g2.com/survey_responses/rechat-review-13124380)"** **Rating:** 4.5/5.0 stars *— Josh T.* [Read full review](https://www.g2.com/survey_responses/rechat-review-13124380) --- **"[Rechat, The Ultimate Real Estate Ecosystem + A Support Team That Moves at Lightning Speed](https://www.g2.com/survey_responses/rechat-review-12880273)"** **Rating:** 5.0/5.0 stars *— Alicia M.* [Read full review](https://www.g2.com/survey_responses/rechat-review-12880273) --- #### What Are G2 Users Discussing About Rechat? - [What is Rechat used for?](https://www.g2.com/discussions/what-is-rechat-used-for) ### 5. [AppFolio](https://www.g2.com/products/appfolio/reviews) Run your entire portfolio on one powerful platform. AppFolio’s intuitive and user-friendly experience gives your property management team the tools they need to provide excellent service to residents and owners. Whether you manage multifamily apartment complexes, single-family homes, or community associations, our software has everything you need to streamline and grow your business. AppFolio is a comprehensive, cloud-based property management software built to streamline and automate the key processes that keep your business thriving - from accounting to marketing & leasing to maintenance. Whether at the office or out in the field, your team always has access to the same data and reports so you can take control of your business and turn insights into action in minutes. And with the ever growing AppFolio Stack™ integration marketplace, you can connect your favorite property management solutions to AppFolio to boost your team’s productivity and run your business from a single system of record. **Average Rating:** 4.6/5.0 **Total Reviews:** 1,021 **How Do G2 Users Rate AppFolio?** - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 8.7/10) - **Operability:** 8.9/10 (Category avg: 8.0/10) - **Brand Management:** 8.4/10 (Category avg: 7.8/10) - **Communication Management:** 8.8/10 (Category avg: 7.8/10) **Who Is the Company Behind AppFolio?** - **Seller:** [AppFolio](https://www.g2.com/sellers/appfolio) - **Company Website:** https://www.appfolio.com/ - **Year Founded:** 2006 - **HQ Location:** Santa Barbara, CA - **Twitter:** @AppFolio (6,427 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/99055/ (1,763 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Property Manager, Assistant Property Manager - **Top Industries:** Real Estate, Accounting - **Company Size:** 79% Small-Business, 14% Mid-Market #### What Are AppFolio's Pros and Cons? **Pros:** - Ease of Use (364 reviews) - User-Friendly (142 reviews) - Features (122 reviews) - Property Management (118 reviews) - Customer Support (110 reviews) **Cons:** - Missing Features (145 reviews) - Poor Customer Support (61 reviews) - Inadequate Reporting (39 reviews) - Limited Customization (39 reviews) - Poor Reporting (33 reviews) ### What Do G2 Reviewers Say About AppFolio? *AI-generated summary from verified user reviews* **Pros:** - Users find the **ease of use** of AppFolio beneficial, making property management simpler and more efficient. - Users appreciate the **user-friendly interface** of AppFolio, making navigation and daily tasks simple and efficient. - Users appreciate the **comprehensive and user-friendly features** of AppFolio, enhancing communication and efficiency for property management. - Users appreciate the **user-friendly design** of AppFolio, enhancing efficiency in property management tasks and communication. - Users praise **top-notch customer support** in AppFolio, highlighting prompt responses and helpful feature updates. **Cons:** - Users find the **missing features** in AppFolio frustrating, especially regarding application modifications and scheduling. - Users experience **poor customer support** , struggling with complicated diagnostics and waiting on real person assistance. - Users express concern over **inadequate reporting** options in AppFolio, limiting ability to generate essential financial reports. - Users find **limited customization** in AppFolio, wishing for greater flexibility to tailor the platform to their needs. - Users find **poor reporting** capabilities in AppFolio, with essential reports lacking functionality and needing improvement. #### What Are Recent G2 Reviews of AppFolio? **"[User-Friendly, Well-Integrated, and Keeps Records of Everything](https://www.g2.com/survey_responses/appfolio-review-12642322)"** **Rating:** 5.0/5.0 stars *— Violet M.* [Read full review](https://www.g2.com/survey_responses/appfolio-review-12642322) --- **"[Makes my job so much easier!!!](https://www.g2.com/survey_responses/appfolio-review-7805718)"** **Rating:** 5.0/5.0 stars *— Flannery J.* [Read full review](https://www.g2.com/survey_responses/appfolio-review-7805718) --- #### What Are G2 Users Discussing About AppFolio? - [What is AppFolio Property Manager used for?](https://www.g2.com/discussions/what-is-appfolio-property-manager-used-for) - 1 comment - [Is AppFolio a CRM?](https://www.g2.com/discussions/is-appfolio-a-crm) - 1 comment - [What is AppFolio used for?](https://www.g2.com/discussions/what-is-appfolio-used-for) - 1 comment - [What software do property managers use?](https://www.g2.com/discussions/what-software-do-property-managers-use) - 2 comments - [What is AppFolio property manager?](https://www.g2.com/discussions/what-is-appfolio-property-manager) - 1 comment ### 6. [ResMan](https://www.g2.com/products/resman/reviews) ResMan stands as the unrivaled choice in the multifamily and affordable housing real estate marketplace, embraced by owners, operators, and investors. Our platform is thoughtfully designed to provide tailored and seamless solutions that match your specific needs. With ResMan, you enjoy open, scalable architecture and freedom through our expanded product suite, including budgeting, fraud detection, utilities management, and the innovative AI chatbot "Leasing Assistant." Discover the simplicity of managing your property with our intuitive platform, integrating a comprehensive marketing suite, advanced accounting, reporting, and property management capabilities. ResMan's Marketing Suite includes Websites, CRM, Contact Center, and the AI-powered Leasing Assistant chatbot, providing a complete solution to attract and retain tenants while improving communication and lead conversion. Our leading-edge UI/UX transforms complexity into clarity, saving valuable time and boosting efficiencies. ResMan’s platform also includes powerful tools for applicant screening, maintenance optimization, and real-time analytics, ensuring every aspect of property management is covered. Our dedicated customer support and seamless implementation ensure a hassle-free experience. The benefits of ResMan extend further with features designed to address the needs of multifamily and affordable housing properties. ResMan makes property management easier by integrating solutions such as budgeting, fraud detection, and utility management, ensuring comprehensive operational control. One of ResMan's standout features is its open integration partner network, allowing organizations to build their product suite the way they want. This flexibility ensures that you can tailor the platform to meet your specific needs, leveraging partnerships that enhance and expand the functionality of ResMan. Elevate your property management with ResMan, where innovation meets practicality, empowering your success in today's competitive real estate landscape. With ResMan, property management becomes more than just a task—it’s a seamless, efficient experience that transforms operations and drives growth. Discover why ResMan is ahead of the competition and take your property management to new heights. **Average Rating:** 4.8/5.0 **Total Reviews:** 427 **How Do G2 Users Rate ResMan?** - **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 8.7/10) - **Operability:** 9.7/10 (Category avg: 8.0/10) - **Brand Management:** 10.0/10 (Category avg: 7.8/10) - **Communication Management:** 9.7/10 (Category avg: 7.8/10) **Who Is the Company Behind ResMan?** - **Seller:** [Inhabit IQ](https://www.g2.com/sellers/inhabit-iq) - **Company Website:** https://inhabit.com/ - **Year Founded:** 2016 - **HQ Location:** Knoxville, US - **LinkedIn® Page:** https://www.linkedin.com/company/inhabit-iq (2,600 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Property Manager, Assistant Manager - **Top Industries:** Real Estate, Commercial Real Estate - **Company Size:** 48% Small-Business, 43% Mid-Market #### What Are ResMan's Pros and Cons? **Pros:** - Ease of Use (103 reviews) - User-Friendly (53 reviews) - Ease of Learning (39 reviews) - Customer Support (33 reviews) - Features (28 reviews) **Cons:** - Missing Features (16 reviews) - Slow Performance (14 reviews) - Poor Usability (13 reviews) - Slow Speed (12 reviews) - Not User-Friendly (10 reviews) ### What Do G2 Reviewers Say About ResMan? *AI-generated summary from verified user reviews* **Pros:** - Users praise the **ease of use** of ResMan, highlighting its intuitive design and seamless integration for efficient management. - Users love ResMan for its **user-friendly layout** , making it easy to navigate and learn quickly. - Users find ResMan to be **user-friendly and easy to learn** , facilitating seamless management of work orders and tenant profiles. - Users appreciate the **exceptional customer support** from ResMan, praising their dedicated assistance and availability of support staff. - Users appreciate the **user-friendly interface** of ResMan, which makes operations smooth and organized for everyone. **Cons:** - Users express frustration over **missing features** like a payroll module and difficulties in accessing shared documents. - Users report experiencing **slow performance** with ResMan, particularly during updates and when accessing schedules. - Users struggle with **poor usability** in ResMan, finding navigation and document access frustrating and error-prone. - Users experience occasional **slow speeds** on ResMan, particularly when searching for units, affecting overall performance. - Users find the **interface not user-friendly** , with some features being unintuitive and difficult to navigate. #### What Are Recent G2 Reviews of ResMan? **"[ResMan: Reliable, Organized Property Management with Powerful Integrations](https://www.g2.com/survey_responses/resman-review-13000353)"** **Rating:** 5.0/5.0 stars *— Jazmyn C.* [Read full review](https://www.g2.com/survey_responses/resman-review-13000353) --- **"[The Best PM Software with Navigation Ease and Drill-Down Access Without Extra Logins](https://www.g2.com/survey_responses/resman-review-12906569)"** **Rating:** 5.0/5.0 stars *— Michelle S.* [Read full review](https://www.g2.com/survey_responses/resman-review-12906569) --- #### What Are G2 Users Discussing About ResMan? - [What is ResMan used for?](https://www.g2.com/discussions/what-is-resman-used-for) ### 7. [Fello](https://www.g2.com/products/fello-fello/reviews) Fello is an AI-powered real estate technology platform headquartered in Cleveland, Ohio. Founded in 2019 by Ryan Young, a third-generation real estate professional who built the #1 large team in Ohio and a top-15 team nationally (WSJ RealTrends), Fello was created to solve a problem Young lived firsthand: real estate teams were spending more and more on leads while the opportunities already sitting in their own database went unworked. Today, Fello serves more than 1,000 WSJ RealTrends real estate teams and has influenced over $1 billion in listing revenue. At the core of Fello is a Living Database. Fello enriches every contact daily across 100+ data points, such as equity, interest rate, home value, ownership changes, and intent signals, so teams always know who's most likely to move. On top of that foundation sits Felix, Fello's AI teammate: an autonomous sales agent that calls, texts, and emails contacts 24/7, grounded in live property data rather than a generic script. Felix qualifies real intent, holds context across every conversation and channel, and hands off ready-to-move contacts to agents with a warm transfer and full history. There's no workflow building or configuration required. Fello also includes a full marketing suite (email nurture, landing pages, and forms) and an agent workspace that surfaces the day's priority conversations, and it connects it to your CRM. Fello and Felix exist to turn a team's existing database, an asset most teams already paid to build, into a reliable, ongoing source of business, instead of leaving that job to inconsistent agent follow-up or expensive, high-turnover ISAs. Fello finds the opportunity by keeping data current and surfacing who matters now. Felix works it, running follow-up every day whether or not the team is available, and delivers only qualified handoffs. The team closes it, stepping into warm conversations with context instead of cold leads. Real estate teams typically use Fello and Felix to reduce reliance on portal leads and recover deals that would otherwise go cold or list with a competitor. **Average Rating:** 4.8/5.0 **Total Reviews:** 114 **How Do G2 Users Rate Fello?** - **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 8.7/10) - **Operability:** 8.3/10 (Category avg: 8.0/10) - **Brand Management:** 8.4/10 (Category avg: 7.8/10) - **Communication Management:** 7.6/10 (Category avg: 7.8/10) **Who Is the Company Behind Fello?** - **Seller:** [Fello](https://www.g2.com/sellers/fello) - **Company Website:** https://fello.ai/ - **Year Founded:** 2021 - **HQ Location:** Cleveland, US - **LinkedIn® Page:** https://www.linkedin.com/company/fellorealestate (208 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Realtor, Real Estate Agent - **Top Industries:** Real Estate - **Company Size:** 89% Small-Business, 10% Mid-Market #### What Are Fello's Pros and Cons? **Pros:** - Ease of Use (34 reviews) - Helpful (28 reviews) - Customer Support (26 reviews) - Features (19 reviews) - Lead Generation (19 reviews) **Cons:** - Inaccurate Information (6 reviews) - Expensive (5 reviews) - Poor Lead Quality (5 reviews) - Difficult Learning (4 reviews) - Integration Issues (4 reviews) ### What Do G2 Reviewers Say About Fello? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **user-friendly interface** of Fello, which enhances navigation and overall experience for making informed decisions. - Users find Fello to be **extremely helpful** , appreciating its automation and resources for client engagement and lead management. - Users are impressed by Fello's **exceptional customer support** , making training and using the software easy and efficient. - Users value the **smart AI automation** and **user-friendly design** of Fello, enhancing their real estate decision-making. - Users praise Fello for its **effective lead generation** , enabling enhanced engagement and conversion from a vast database. **Cons:** - Users are frustrated with **inaccurate information** from Fello, affecting the reliability of valuations and insights provided. - Users find Fello's pricing structure **expensive** , particularly the per-seat cost that can be hard to justify. - Users highlight the **poor lead quality** which complicates contact efforts and impacts database integrity. - Users find the **difficult learning** curve challenging initially, though coaching helps clarify the terminology eventually. - Users experience **integration issues** with Fello, finding it cumbersome to switch between Fello and FollowUpBoss. #### What Are Recent G2 Reviews of Fello? **"[Thrilled with Our Investment—Amazing Customer Success Partner, Real Listing Results](https://www.g2.com/survey_responses/fello-review-12346935)"** **Rating:** 5.0/5.0 stars *— Heather R.* [Read full review](https://www.g2.com/survey_responses/fello-review-12346935) --- **"[Seamless, Professional Experience—Outstanding Support from Tamara at Fello](https://www.g2.com/survey_responses/fello-review-12847955)"** **Rating:** 5.0/5.0 stars *— Sonia C.* [Read full review](https://www.g2.com/survey_responses/fello-review-12847955) --- ### 8. [ActivePipe](https://www.g2.com/products/activepipe/reviews) ActivePipe is a specialized marketing automation platform designed to assist real estate agents, agencies, and mortgage brokers in Australia and New Zealand in transforming their contact databases into revenue-generating assets. By leveraging behavioral intelligence, automated nurturing campaigns, and real-time lead scoring, ActivePipe enables users to systematically identify prospects ready to engage, maintain consistent client interactions, and capture listing opportunities ahead of competitors. The platform primarily targets brokerages, team leaders, independent agents, and franchise networks looking to optimize their marketing efforts. ActivePipe addresses the challenge of underutilized databases, which often contain valuable contacts that can lead to significant business opportunities. For instance, an average agent's database of 3,000 contacts can represent around 150 potential annual listings, but without systematic nurturing, many of these opportunities may go unnoticed. By providing tools that enhance engagement and streamline communication, ActivePipe empowers users to maximize their outreach and conversion potential. Key features of ActivePipe include its Intent Engine and Behavioral Intelligence capabilities, which automatically identify buyer and seller personas through interactive surveys and engagement analysis. The platform tracks behavioral signals that indicate purchase or sale intent, such as property research patterns and home valuation clicks. This functionality allows agents to prioritize their follow-up efforts effectively, focusing on "Up & Coming" contacts who have recently re-engaged and "Highly Interactive" prospects who require immediate attention. Additionally, Smart Property Matching delivers personalized property recommendations based on user preferences and observed behavior, ensuring that communications remain relevant and engaging. ActivePipe also offers pre-built real estate campaigns that are ready to deploy, significantly reducing the time required to launch marketing initiatives compared to generic platforms. These campaigns are compliant with local regulations, including the Spam Act 2003 and Privacy Act, ensuring that users can engage their contacts without legal concerns. Furthermore, the platform automates the generation and distribution of monthly branded local market reports, positioning agents as trusted experts in their communities while providing valuable insights into market trends. The platform's multi-agent management capabilities allow single administrators to oversee campaigns for numerous agents, maintaining brand consistency while personalizing communications. ActivePipe integrates seamlessly with leading real estate CRMs in the ANZ region, ensuring that users can maintain their CRM as the source of truth while adding an intelligence layer for enhanced marketing automation. With dedicated training and implementation support, ActivePipe helps users navigate the complexities of automation, ensuring that they can leverage the platform's full potential to drive business growth. **Average Rating:** 4.5/5.0 **Total Reviews:** 23 **How Do G2 Users Rate ActivePipe?** - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 8.7/10) - **Operability:** 8.7/10 (Category avg: 8.0/10) - **Brand Management:** 8.9/10 (Category avg: 7.8/10) - **Communication Management:** 9.2/10 (Category avg: 7.8/10) **Who Is the Company Behind ActivePipe?** - **Seller:** [MoxiWorks](https://www.g2.com/sellers/moxiworks) - **Company Website:** https://moxiworks.com - **Year Founded:** 2010 - **HQ Location:** Bellevue, Washington - **Twitter:** @MoxiWorks (1,325 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/moxi-works/ (148 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Real Estate - **Company Size:** 61% Mid-Market, 39% Small-Business #### What Are ActivePipe's Pros and Cons? **Pros:** - Ease of Use (3 reviews) - Automation (2 reviews) - Business Growth (2 reviews) - Customer Support (2 reviews) - Customization (2 reviews) **Cons:** - Integration Issues (1 reviews) - Limited Customization (1 reviews) ### What Do G2 Reviewers Say About ActivePipe? *AI-generated summary from verified user reviews* **Pros:** - Users find ActivePipe's **ease of use** outstanding, empowering them to create effective, branded emails effortlessly. - Users highlight the **seamless automation** of ActivePipe, enhancing campaigns and simplifying marketing efforts for agents. - Users appreciate how ActivePipe enables **business growth** through simultaneous campaigns and seamless integration with existing tools. - Users commend ActivePipe for its **responsive customer support** , enhancing their overall experience and satisfaction with the platform. - Users appreciate the **customization options** of ActivePipe, enabling tailored email campaigns and seamless integration with existing tools. **Cons:** - Users face **integration issues** with ActivePipe, but appreciate the responsive support provided to resolve them. - Users desire **more design capabilities** in ActivePipe, often feeling constrained and needing to use external tools. #### What Are Recent G2 Reviews of ActivePipe? **"[Automated Lead Nurturing with Valuable Behavioural Insights](https://www.g2.com/survey_responses/activepipe-review-13034510)"** **Rating:** 4.0/5.0 stars *— Bec R.* [Read full review](https://www.g2.com/survey_responses/activepipe-review-13034510) --- **"[Intuitive Platform & Outstanding Customer Support](https://www.g2.com/survey_responses/activepipe-review-12972604)"** **Rating:** 5.0/5.0 stars *— Natalie G.* [Read full review](https://www.g2.com/survey_responses/activepipe-review-12972604) --- #### What Are G2 Users Discussing About ActivePipe? - [Who owns ActivePipe?](https://www.g2.com/discussions/who-owns-activepipe) - [How do you use ActivePipe?](https://www.g2.com/discussions/how-do-you-use-activepipe) - [Is ActivePipe a CRM?](https://www.g2.com/discussions/is-activepipe-a-crm) ### 9. [BoomTown](https://www.g2.com/products/boomtown/reviews) BoomTown, the only solution that generates and manages leads. Expert lead generation, consumer websites, CRM, in-house lead qualification services, and more, in flexible packages that scale. **Average Rating:** 4.7/5.0 **Total Reviews:** 564 **How Do G2 Users Rate BoomTown?** - **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 8.7/10) - **Operability:** 8.4/10 (Category avg: 8.0/10) - **Brand Management:** 8.4/10 (Category avg: 7.8/10) - **Communication Management:** 8.4/10 (Category avg: 7.8/10) **Who Is the Company Behind BoomTown?** - **Seller:** [Inside Real Estate](https://www.g2.com/sellers/inside-real-estate) - **Company Website:** https://insiderealestate.com - **Year Founded:** 2015 - **HQ Location:** Murray, Utah - **Twitter:** @IRE_Blogs (4,863 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/651176/ (448 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Realtor, Real Estate Agent - **Top Industries:** Real Estate - **Company Size:** 78% Small-Business, 19% Mid-Market #### What Are BoomTown's Pros and Cons? **Pros:** - Ease of Use (7 reviews) - Lead Generation (4 reviews) - Contact Management (3 reviews) - Lead Management (3 reviews) - Accessibility (2 reviews) **Cons:** - Update Issues (3 reviews) - Email Issues (2 reviews) - Poor Lead Quality (2 reviews) - Attachment Issues (1 reviews) - Confusing Instructions (1 reviews) ### What Do G2 Reviewers Say About BoomTown? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of BoomTown, finding it manageable and effective for client engagement. - Users appreciate the **lead generation capabilities** of BoomTown, finding it easy to manage and engage with their leads. - Users find the **tagging system for organizing contacts** in BoomTown helpful for managing leads and notes efficiently. - Users praise the **effective lead management** of BoomTown, appreciating its ease of use and organized CRM features. - Users appreciate the **ease of access** in BoomTown, highlighting its user-friendly features for comparing leads and listings. **Cons:** - Users express concerns over **update issues** , citing outdated functionality and challenges with email graphics and lead management. - Users struggle with **email issues** , including difficulties in adding graphics and concerns about platform innovation. - Users face challenges with **poor lead quality** , often receiving fake leads that are difficult to manage or delete. - Users find it a **hard process to include graphics** in emails, requiring cumbersome code updates. - Users find the **confusing instructions** of BoomTown overwhelming, making it challenging to navigate the platform effectively. #### What Are Recent G2 Reviews of BoomTown? **"[User-Friendly that keeps clients engaged](https://www.g2.com/survey_responses/boomtown-review-7955665)"** **Rating:** 5.0/5.0 stars *— Megan S.* [Read full review](https://www.g2.com/survey_responses/boomtown-review-7955665) --- **"[The Best CRM and website I have ever seen](https://www.g2.com/survey_responses/boomtown-review-6485921)"** **Rating:** 5.0/5.0 stars *— Laura H.* [Read full review](https://www.g2.com/survey_responses/boomtown-review-6485921) --- ### 10. [Lofty](https://www.g2.com/products/lofty-lofty/reviews) Lofty is an award-winning, all-in-one marketing, lead generation, and customer relationship management (CRM) platform built specifically for real estate professionals — from solo agents and growing teams to large brokerages. Designed to automate marketing, boost productivity, and streamline sales workflows, Lofty empowers users to capture, nurture, and convert leads into closed transactions more efficiently. Powered by advanced AI, Lofty's AI Workforce delivers intelligent automation, predictive insights, and virtual assistant capabilities, ensuring that agents never miss an opportunity. With more than 33 built-in lead generation methods, cross-platform 360° marketing, brand advertising, and hyper-local automation tools like Lofty Bloom, the platform helps real estate businesses scale their client base and maximize ROI. A key differentiator is Lofty’s IDX-integrated, SEO-optimized websites, which seamlessly sync with the CRM. This integration ensures that lead data flows directly into your pipeline, enabling personalized follow-ups, automated nurturing, and real-time engagement tracking — all from one central platform. Combined with tools like AI Copilot, social media automation, Dynamic CMA presentations, a power dialer, and complete transaction management, Lofty simplifies every step of the sales cycle. Trusted by top agents, teams, and brokerages nationwide, Lofty brings marketing, lead generation, client engagement, and deal management together in a single, mobile-friendly solution built to accelerate growth and close more transactions. **Average Rating:** 4.3/5.0 **Total Reviews:** 401 **How Do G2 Users Rate Lofty?** - **Has the product been a good partner in doing business?:** 8.1/10 (Category avg: 8.7/10) - **Operability:** 8.5/10 (Category avg: 8.0/10) - **Brand Management:** 8.0/10 (Category avg: 7.8/10) - **Communication Management:** 8.2/10 (Category avg: 7.8/10) **Who Is the Company Behind Lofty?** - **Seller:** [Lofty](https://www.g2.com/sellers/lofty) - **Company Website:** https://www.lofty.com/ - **Year Founded:** 2016 - **HQ Location:** Phoenix, Arizona - **LinkedIn® Page:** https://linkedin.com/company/loftyplatform (138 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Realtor, Real Estate Agent - **Top Industries:** Real Estate, Commercial Real Estate - **Company Size:** 83% Small-Business, 10% Mid-Market #### What Are Lofty's Pros and Cons? **Pros:** - Ease of Use (19 reviews) - Features (16 reviews) - Integrations (10 reviews) - Customization (9 reviews) - Lead Generation (9 reviews) **Cons:** - Poor Customer Support (11 reviews) - Missing Features (9 reviews) - Learning Curve (8 reviews) - AI Inefficiency (6 reviews) - Not User-Friendly (6 reviews) ### What Do G2 Reviewers Say About Lofty? *AI-generated summary from verified user reviews* **Pros:** - Users value the **ease of use** of Lofty, enjoying its seamless setup and comprehensive toolset for efficient management. - Users appreciate the **intuitive design and extensive features** of Lofty, enhancing customization and ease of use. - Users love the **seamless integrations** of Lofty, allowing efficient handling of all tasks within one platform. - Users love the **customization options** of Lofty, making it a versatile tool that meets all their business needs. - Users value Lofty's **lead generation capabilities** , which efficiently manage relationships and enhance productivity for realtors. **Cons:** - Users report **poor customer support** with Lofty, often finding it unresponsive and unhelpful when issues arise. - Users express frustration over **missing features** in Lofty, highlighting the lack of critical tools and poor performance. - Users find the **steep learning curve** of Lofty challenging, requiring time and training to fully utilize its features. - Users find the **AI inefficiency** in Lofty frustrating, citing slow responses and poor feature performance. - Users find Lofty to have a **poor user interface** , making navigation and functionality confusing and difficult to manage. #### What Are Recent G2 Reviews of Lofty? **"[Smart CRM Features Boost Consistency but Need Refinement](https://www.g2.com/survey_responses/lofty-review-12640627)"** **Rating:** 4.5/5.0 stars *— Linda M.* [Read full review](https://www.g2.com/survey_responses/lofty-review-12640627) --- **"[User-Friendly Platform with Strong Customer Service](https://www.g2.com/survey_responses/lofty-review-12941579)"** **Rating:** 5.0/5.0 stars *— Jyoti G.* [Read full review](https://www.g2.com/survey_responses/lofty-review-12941579) --- ### 11. [Reliance Network](https://www.g2.com/products/reliance-network/reviews) Reliance Network is a website design agency and custom software developer for luxury and leading independent real estate brokerages. Today this includes over 200 prestigious companies throughout the United States, Canada and resort markets across the Caribbean, Mexico and Central America. Unique in our ability to operate as a full-service ‘white label’ technology and marketing partner to our clients. We bring an experienced ad-agency approach to custom website development, marketing automation, lead generation, and A.I. powered CRM products that blend modern, contemporary design with ease of use. With our continual product enhancements, API architecture and over 100 integrations, we offer a true best of breed approach. Keeping your agents, teams, managers and clientele engaged with your business and brand every day. **Average Rating:** 4.9/5.0 **Total Reviews:** 31 **How Do G2 Users Rate Reliance Network?** - **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 8.7/10) - **Operability:** 9.2/10 (Category avg: 8.0/10) - **Brand Management:** 9.2/10 (Category avg: 7.8/10) - **Communication Management:** 5.0/10 (Category avg: 7.8/10) **Who Is the Company Behind Reliance Network?** - **Seller:** [Reliance Network](https://www.g2.com/sellers/reliance-network) - **Year Founded:** 1993 - **HQ Location:** Lake Oswego, Oregon - **Twitter:** @RelianceNetLLC (62 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/1131595/ (45 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Real Estate - **Company Size:** 56% Mid-Market, 21% Small-Business #### What Are Reliance Network's Pros and Cons? **Pros:** - Automated Messaging (1 reviews) - Automation (1 reviews) - Business Growth (1 reviews) - Client Communication (1 reviews) - Communication (1 reviews) **Cons:** - Slow Loading (1 reviews) - Slow Performance (1 reviews) ### What Do G2 Reviewers Say About Reliance Network? *AI-generated summary from verified user reviews* **Pros:** - Users value the **automated messaging features** of Reliance Network, enhancing communication and efficiency for their teams. - Users value the **responsive and dedicated partnership** from Reliance Network, fostering effective communication and tailored support. - We value the **partnership mentality** of Reliance Network, where genuine care and proactive support drive our business growth. - Users value the **genuine partnership** with Reliance Network, appreciating responsive communication and proactive support tailored to their success. - Users value the **effective communication** with Reliance Network, noting their proactive and responsive partnership approach. **Cons:** - Users experience **slow loading** issues with Reliance Network, impacting data feed visibility and overall efficiency. - Users experience **slow performance** with Reliance Network, particularly with delayed or missing data feeds to MAXA. #### What Are Recent G2 Reviews of Reliance Network? **"[Excellent Partnership, Account Representative that cares, and continuous improvement](https://www.g2.com/survey_responses/reliance-network-review-11598670)"** **Rating:** 5.0/5.0 stars *— Mike Z.* [Read full review](https://www.g2.com/survey_responses/reliance-network-review-11598670) --- **"[A Partnership That Drives Results and Stays Ahead of the Curve](https://www.g2.com/survey_responses/reliance-network-review-10287255)"** **Rating:** 5.0/5.0 stars *— Dan M.* [Read full review](https://www.g2.com/survey_responses/reliance-network-review-10287255) --- #### What Are G2 Users Discussing About Reliance Network? - [What is Reliance Network used for?](https://www.g2.com/discussions/what-is-reliance-network-used-for) ### 12. [IXACT Contact Real Estate CRM](https://www.g2.com/products/ixact-contact-real-estate-crm/reviews) IXACT Contact is an easy-to-use real estate CRM that gives you all the tools you need to manage your contact information, keep in touch communications, active business, and online presence. All in a single, easy-to-use solution. With our unique marketing automation and content, IXACT Contact helps you become the real estate professional that past clients never forget and prospects choose to work with. Agents who use IXACT Contact see an average increase in their GCI of 55%. **Average Rating:** 4.5/5.0 **Total Reviews:** 260 **How Do G2 Users Rate IXACT Contact Real Estate CRM?** - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 8.7/10) - **Operability:** 10.0/10 (Category avg: 8.0/10) - **Brand Management:** 9.2/10 (Category avg: 7.8/10) - **Communication Management:** 10.0/10 (Category avg: 7.8/10) **Who Is the Company Behind IXACT Contact Real Estate CRM?** - **Seller:** [IXACT Contact Solutions](https://www.g2.com/sellers/ixact-contact-solutions) - **HQ Location:** Toronto, Canada - **LinkedIn® Page:** https://www.linkedin.com/company/464865/ (6 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Realtor, Real Estate Agent - **Top Industries:** Real Estate - **Company Size:** 77% Small-Business, 18% Mid-Market #### What Are IXACT Contact Real Estate CRM's Pros and Cons? **Pros:** - AI Integration (1 reviews) - Client Communication (1 reviews) - Contact Management (1 reviews) - CRM Quality (1 reviews) - Customer Support (1 reviews) ### What Do G2 Reviewers Say About IXACT Contact Real Estate CRM? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **seamless AI integration** of IXACT Contact, enhancing efficiency in managing contacts and tasks. - Users love the **easy client communication** features of IXACT Contact, enhancing productivity and organization in managing contacts. - Users love the **easy contact management** , simplifying tasks like follow-ups and tracking interactions efficiently. - Users value the **ease of finding contacts and managing tasks** with IXACT Contact, enhancing their productivity and accountability. - Users appreciate the **responsive customer support** of IXACT Contact, enhancing daily tasks and overall experience with the CRM. #### What Are Recent G2 Reviews of IXACT Contact Real Estate CRM? **"[Great CRM for Beginers and Pros!Great CRM for Beginers and Pros!"](https://www.g2.com/survey_responses/ixact-contact-review-941056)"** **Rating:** 5.0/5.0 stars *— Hugo S.* [Read full review](https://www.g2.com/survey_responses/ixact-contact-review-941056) --- **"[Fantastic all in one CRM](https://www.g2.com/survey_responses/ixact-contact-real-estate-crm-review-8931619)"** **Rating:** 5.0/5.0 stars *— Verified User in Real Estate* [Read full review](https://www.g2.com/survey_responses/ixact-contact-real-estate-crm-review-8931619) --- #### What Are G2 Users Discussing About IXACT Contact Real Estate CRM? - [What is IXACT Contact Real Estate CRM used for?](https://www.g2.com/discussions/what-is-ixact-contact-real-estate-crm-used-for) - [What is the best CRM system for real estate?](https://www.g2.com/discussions/what-is-the-best-crm-system-for-real-estate) - [How do I cancel my subscription to Ixact?](https://www.g2.com/discussions/how-do-i-cancel-my-subscription-to-ixact) - [What is CRM software in real estate?](https://www.g2.com/discussions/what-is-crm-software-in-real-estate) - 1 comment - [What is Ixact contact?](https://www.g2.com/discussions/what-is-ixact-contact) - 1 comment ### 13. [PropertyPulse](https://www.g2.com/products/propertypulse/reviews) Z57 is the leader in social marketing for real estate agents generating referral leads from Facebook. Z57 empowers agents to have a social presence turning Facebook friends and fans into real leads and website traffic. **Average Rating:** 3.8/5.0 **Total Reviews:** 88 **How Do G2 Users Rate PropertyPulse?** - **Has the product been a good partner in doing business?:** 6.9/10 (Category avg: 8.7/10) **Who Is the Company Behind PropertyPulse?** - **Seller:** [Z57](https://www.g2.com/sellers/z57) - **Year Founded:** 1998 - **HQ Location:** Hunt Valley, MD - **Twitter:** @z57 (1,428 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/15275/ (171 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Realtor, Licensed Realtor - **Top Industries:** Real Estate - **Company Size:** 85% Small-Business, 11% Mid-Market #### What Are Recent G2 Reviews of PropertyPulse? **"[8 years using Z57/Property Pulse!](https://www.g2.com/survey_responses/propertypulse-review-2723429)"** **Rating:** 5.0/5.0 stars *— Bruce L.* [Read full review](https://www.g2.com/survey_responses/propertypulse-review-2723429) --- **"[20 years in business](https://www.g2.com/survey_responses/propertypulse-review-860068)"** **Rating:** 5.0/5.0 stars *— Ahmed A.* [Read full review](https://www.g2.com/survey_responses/propertypulse-review-860068) --- #### What Are G2 Users Discussing About PropertyPulse? - [What is your primary use case for PropertyPulse, and how has it impacted your real estate management?](https://www.g2.com/discussions/what-is-your-primary-use-case-for-propertypulse-and-how-has-it-impacted-your-real-estate-management) - [What is PropertyPulse used for?](https://www.g2.com/discussions/what-is-propertypulse-used-for) ### 14. [Propertybase](https://www.g2.com/products/propertybase/reviews) Propertybase: the Salesforce-powered CRM trusted by over 20,000 users from top real estate brands. Built on Salesforce and powered by Lone Wolf, Propertybase brings your leads, listings, marketing, and deals into one platform - so your team can move faster, automate smarter, and close more with less effort. **Average Rating:** 2.7/5.0 **Total Reviews:** 33 **How Do G2 Users Rate Propertybase?** - **Has the product been a good partner in doing business?:** 5.3/10 (Category avg: 8.7/10) - **Operability:** 6.7/10 (Category avg: 8.0/10) - **Brand Management:** 8.3/10 (Category avg: 7.8/10) - **Communication Management:** 6.7/10 (Category avg: 7.8/10) **Who Is the Company Behind Propertybase?** - **Seller:** [Lone Wolf Real Estate Technologies](https://www.g2.com/sellers/lone-wolf-real-estate-technologies) - **Year Founded:** 1989 - **HQ Location:** Cambridge, Canada - **LinkedIn® Page:** https://www.linkedin.com/company/208859/ (807 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Real Estate - **Company Size:** 45% Mid-Market, 39% Small-Business #### What Are Recent G2 Reviews of Propertybase? **"[Boston Logic - great customer service and simple interface](https://www.g2.com/survey_responses/propertybase-review-503706)"** **Rating:** 4.0/5.0 stars *— Whitney H.* [Read full review](https://www.g2.com/survey_responses/propertybase-review-503706) --- **"[Boston Logic gets the job done, but there is a steep learning curve](https://www.g2.com/survey_responses/propertybase-review-2239825)"** **Rating:** 4.5/5.0 stars *— Mike B.* [Read full review](https://www.g2.com/survey_responses/propertybase-review-2239825) --- #### What Are G2 Users Discussing About Propertybase? - [What is Propertybase used for?](https://www.g2.com/discussions/what-is-propertybase-used-for) - [Is Salesforce good for real estate?](https://www.g2.com/discussions/is-salesforce-good-for-real-estate) - 1 comment - [What is the best CRM for real estate?](https://www.g2.com/discussions/what-is-the-best-crm-for-real-estate) - 1 comment - [How much does Propertybase cost?](https://www.g2.com/discussions/how-much-does-propertybase-cost) - [What is Propertybase?](https://www.g2.com/discussions/what-is-propertybase) ### 15. [Market Leader](https://www.g2.com/products/market-leader/reviews) A pioneer in real estate lead generation and customer relationship management systems, Market Leader uniquely offers the power of several cutting-edge tools in one seamless solution – including a lead-generating website, full-featured marketing center, and robust CRM – with automated technology to simplify and grow your business. More than just an impression, Market Leader’s leads products distinctively offer a guaranteed number of exclusive monthly leads, not shared with other agents. **Average Rating:** 3.2/5.0 **Total Reviews:** 255 **How Do G2 Users Rate Market Leader?** - **Has the product been a good partner in doing business?:** 7.1/10 (Category avg: 8.7/10) - **Operability:** 5.0/10 (Category avg: 8.0/10) - **Brand Management:** 4.4/10 (Category avg: 7.8/10) - **Communication Management:** 4.5/10 (Category avg: 7.8/10) **Who Is the Company Behind Market Leader?** - **Seller:** [Market Leader](https://www.g2.com/sellers/market-leader) - **Year Founded:** 1999 - **HQ Location:** Bellevue, WA - **Twitter:** @Market_Leader (11,487 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/327454/ (198 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Realtor, Real Estate Agent - **Top Industries:** Real Estate - **Company Size:** 67% Small-Business, 17% Mid-Market #### What Are Market Leader's Pros and Cons? **Pros:** - Lead Generation (1 reviews) **Cons:** - Poor Customer Support (4 reviews) - Poor Lead Quality (4 reviews) - Not User-Friendly (2 reviews) - Phone Number Issues (2 reviews) - Billing Issues (1 reviews) ### What Do G2 Reviewers Say About Market Leader? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **detailed lead generation** from Market Leader, which provides valuable contact information. **Cons:** - Users express frustration with **poor customer support** and deceptive practices regarding lead quality and cancellation procedures. - Users report **poor lead quality** with Market Leader, receiving irrelevant leads and experiencing major customer service issues. - Users find Market Leader to be **not user-friendly** , facing issues with unreliable leads and poor customer service support. - Users find the **lack of phone numbers in leads** frustrating, deeming it unprofessional and unethical for real estate. - Users report significant **billing issues** with Market Leader, facing unfulfilled service promises and unresponsive customer support. #### What Are Recent G2 Reviews of Market Leader? **"[Collaborating Marketing and Real Estate for a Win](https://www.g2.com/survey_responses/market-leader-review-9809846)"** **Rating:** 5.0/5.0 stars *— Tammy A.* [Read full review](https://www.g2.com/survey_responses/market-leader-review-9809846) --- **"[Great results and wonderful support from Market Leader](https://www.g2.com/survey_responses/market-leader-review-9911857)"** **Rating:** 5.0/5.0 stars *— Tina H.* [Read full review](https://www.g2.com/survey_responses/market-leader-review-9911857) --- #### What Are G2 Users Discussing About Market Leader? - [What is Market Leader used for?](https://www.g2.com/discussions/what-is-market-leader-used-for) - [How much are market maker leads?](https://www.g2.com/discussions/how-much-are-market-maker-leads) - 1 comment - [Is Facebook a market leader?](https://www.g2.com/discussions/is-facebook-a-market-leader) - [Do market leaders work?](https://www.g2.com/discussions/do-market-leaders-work) - 3 comments - [What does a market leader do?](https://www.g2.com/discussions/what-does-a-market-leader-do) - 1 comment ### 16. [Zurple](https://www.g2.com/products/zurple/reviews) Zurple's innovative software provides you with the winning combination of lead insights coupled with behavior-based email follow up to effectively convert leads into real estate clients. Conversations™ works like a personal assistant that monitors lead activity and sends relevant nurturing emails in a timely fashion prompting leads to respond. Agents are notified when a lead makes an inquiry requiring personalized attention, allowing agents the opportunity to guide leads further down the home buyer or seller lifecycle. **Average Rating:** 3.8/5.0 **Total Reviews:** 51 **How Do G2 Users Rate Zurple?** - **Has the product been a good partner in doing business?:** 8.1/10 (Category avg: 8.7/10) - **Operability:** 8.3/10 (Category avg: 8.0/10) - **Brand Management:** 10.0/10 (Category avg: 7.8/10) - **Communication Management:** 10.0/10 (Category avg: 7.8/10) **Who Is the Company Behind Zurple?** - **Seller:** [Zurple](https://www.g2.com/sellers/zurple) - **Year Founded:** 2009 - **HQ Location:** San Diego, CA - **Twitter:** @Zurple (1,400 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/822786/ (32 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Realtor - **Top Industries:** Real Estate, Computer Software - **Company Size:** 55% Small-Business, 43% Mid-Market #### What Are Recent G2 Reviews of Zurple? **"[Great services and prompt customer service](https://www.g2.com/survey_responses/zurple-review-4390758)"** **Rating:** 5.0/5.0 stars *— Dustin G.* [Read full review](https://www.g2.com/survey_responses/zurple-review-4390758) --- **"[I'm a down market, it does take patience](https://www.g2.com/survey_responses/zurple-review-1850780)"** **Rating:** 4.0/5.0 stars *— Rebecca Z.* [Read full review](https://www.g2.com/survey_responses/zurple-review-1850780) --- #### What Are G2 Users Discussing About Zurple? - [What is Zurple used for?](https://www.g2.com/discussions/what-is-zurple-used-for) - [Do market leaders work?](https://www.g2.com/discussions/zurple-do-market-leaders-work) - [How much does Offrs cost?](https://www.g2.com/discussions/how-much-does-offrs-cost) - [Are bold leads worth it?](https://www.g2.com/discussions/zurple-are-bold-leads-worth-it) - [What is Zurple?](https://www.g2.com/discussions/what-is-zurple) ## What Is Real Estate Marketing Software? [Real Estate Software](https://www.g2.com/categories/real-estate) ## What Software Categories Are Similar to Real Estate Marketing Software? - [Real Estate Activities Management Software](https://www.g2.com/categories/real-estate-activities-management) - [Property Management Software](https://www.g2.com/categories/property-management) - [Lease Administration Software](https://www.g2.com/categories/lease-administration) - [Real Estate CRM Software](https://www.g2.com/categories/real-estate-crm) --- ## How Do You Choose the Right Real Estate Marketing Software? ### What You Should Know About Real Estate Marketing Software ### What is Real Estate Marketing Software? Real estate marketing software helps real estate professionals (e.g., agents, realtors, brokers, investors, and portfolio owners) market their properties better, build brand awareness, and develop relationships with buyers. The software also cuts costs on extraneous outreach efforts, focuses marketing efforts via analysis on leads, and automates manual tasks like data collection and notification settings. Real estate marketing software makes it possible for real estate agents and agencies to stay ahead of the competition as well as take advantage of existing technology to make the most of their own time and their clients'. Real estate marketing software also enables the management and effective wielding of the agent’s sphere of influence (SOI), ensuring their successful closings result in an enriched pipeline of clients. ### What are the Common Features of Real Estate Marketing Software? The functionality of real estate marketing software can run the gamut, from simple listing optimization software to comprehensive channel management to synchronizing physical and digital marketing efforts. Below are a handful of features that are common across any type of real estate marketing solution: **Image uploading and editing:** Users can edit, create, and upload high-quality, professional-looking images to the website, email campaign, social media channel, or other advertising systems. Ensuring that all listed properties are marketed with appealing photos can go a long way in driving more sales. **Virtual media tours:** Users can provide 3D or panoramic images to showcase available units and include short video tours that walk through room layouts as well. **Website personalization:** Real estate marketing products typically offer some level of website design and content management system functionality, simplifying the website creation process. Some solutions add IDX APIs to their website management functionality, making it easier to capture leads and advertise new property listings. **Lead management:** Supported by lead scoring and grading features, users can automate drip marketing campaigns that send relevant messages over time based on prospect behaviors and predefined campaign steps. Automated behavior tracking then tracks the emails a prospect opens and clicks, the web pages they visit, and the keywords they use. All of these lead management tools allow businesses to collect and analyze prospect data without having to manually assess each customer lead. **Built-in or integrated CRM:** Some real estate marketing solutions offer CRM natively, while others can integrate with a dedicated [real estate CRM software](https://www.g2.com/categories/real-estate-crm). Users can capitalize on aggregated leads collected as a result of successful marketing campaigns and make smarter business decisions based on available prospect demographic data. Other Features of Real Estate Marketing Software: [IDX Website Capabilities](https://www.g2.com/categories/real-estate-marketing/f/idx-website), [MLS Integration Capabilities](https://www.g2.com/categories/real-estate-marketing/f/mls-integration), [SEO Strategization Capabilities](https://www.g2.com/categories/real-estate-marketing/f/seo-strategization), [Website Builder Capabilities](https://www.g2.com/categories/real-estate-marketing/f/website-builder) ### What are the Benefits of Real Estate Marketing Software? Real estate marketing campaigns bridge the gap between a waning need for real estate professionals (because buyers are starting to spend more time researching on their own) and information overload (because the internet can yield too much irrelevant research). Real estate professionals that are active, engaged, and visible can more easily gain the attention of new clients. Real estate marketing software makes it easier for prospects to find agents and agencies, cuts down on the costs of traditional advertising and marketing tactics, and allows agents to simplify the process of house hunting for their clients. **Stronger contact management:** Effective real estate marketing results in a growing database of contacts and listings, as well as a higher close rate on conversions and referrals. Real estate marketing software ensures that agents deliver relevant content to their clients, maintain contact with past clients, and stay informed of the market and ahead of their competition. **Increased ROI:** Real estate marketing software measures the effectiveness of specific marketing campaigns to help agents optimize future digital marketing campaigns. Reports on high and poor performance provide insight into both the efforts of the individual agent and the overall market. **Stronger marketing automation:** Real estate marketing solutions can automate the lead cultivation cycle and provide actionable insights into prospective buyers. Additionally, automation helps integrate all aspects of a workflow, centralizing and organizing customer and property information. Once an agency has automated its processes, it is set up to scale effectively. ### Who Uses Real Estate Marketing Software? Users of real estate marketing software leverage current buyers’ online research habits as they make their way through the purchasing lifecycle. **Real estate agents and brokers:** Real estate professionals utilize real estate marketing software to build and maintain their brand across all mediums of marketing, leverage all possible methods of communicating with buyers, better market their listings, and take advantage of all touchpoints. **Real estate software vendors:** Companies that produce and update real estate solutions—i.e., vendors—take cues from real estate marketing software to provide improved support to technologies that can supplement or enhance their product offerings. Those companies can also leverage real estate marketing software to create optimized landing pages and websites that will best attract the attention of real estate businesses to their service offerings. **Home buyers and sellers:** While home sellers and buyers don’t necessarily interact with the specific real estate marketing solution, they do reap the benefits of a properly deployed and utilized real estate marketing software. They will get polished and personalized messaging, engage with high-quality and/or VR-enhanced listings, and benefit from a deep relationship with their chosen agent. **Commercial buyers and sellers:** Similarly, buyers and sellers of commercial property don’t directly interact with real estate marketing systems. However, because they conduct research and transactions via commercial real estate brokerages and firms, they still reap the benefits of real estate marketing solutions. Those benefits can range from streamlining administrative tasks, marketing production tasks, and branding-specific property websites. #### Software Related to Real Estate Marketing Software Real estate marketing software are offered as standalone point solutions or are designed to be integrated with third-party real estate software, with an aim of better equipping real estate agents and professionals with tools that work in tandem with each other. Digital and physical real estate marketing strategies enhance the activities of real estate professionals, boost brand awareness, and facilitate the generation of and data gathering on high-caliber leads. Real estate marketing software automates those efforts as well.  Below are a couple of software types that can be used in tandem with or supplement these tools: [Real estate activities management software](https://www.g2.com/categories/real-estate-activities-management) **:** Real estate activities management software manages and streamlines the daily sales, transaction, and administrative activities of agents and real estate professionals, and centrally stores all real estate documents and information. These tools are designed to integrate with other solutions, including real estate marketing software, making it easy to run a real estate firm. [Real estate CRM software](https://www.g2.com/categories/real-estate-crm) **:** Real estate CRM software simplifies the identification and tracking of all real estate leads. Real estate marketing software takes client information that is stored in the industry-specific software to bolster marketing campaigns, tailor marketing messaging, and bolster relationships between agents and clients. [Web design software](https://www.g2.com/categories/web-design) **:** Web design software allows users to create their own web pages, via website builder or code framework. Some real estate marketing software focuses on the creation and management of appealing agency or agent websites, making sure that those websites are equipped to capture leads, track engagement, and integrate with [multiple listing service (MLS) software](https://www.g2.com/categories/multiple-listing-service-mls). [Real estate virtual tour](https://www.g2.com/categories/real-estate-virtual-tour) **:** Virtual and augmented reality technology allows real estate agents and firms to better market their listings to prospective buyers. Real estate virtual tour software simplifies the digital creation of 360-degree tours of a property listing. Real estate marketing software can help guide interest throughout the pipeline. ### Challenges with Real Estate Marketing Software **Fragmentation of real estate software landscape:** Point solutions have been developed within the real estate industry, slowly bringing the industry up to speed with technological innovations. Those point solutions, however, address distinct parts of the real estate process, resulting in a fragmented solution landscape. While many real estate marketing solutions claim that they can be integrated into any existing real estate solution, that claim doesn’t go far without a strategy to reconcile disparate systems or effectively exchange data between distinct systems. **Adoption:** As with any other type of solution, lack of adoption will derail any successful implementation. Real estate marketing solutions promise an increase in ROI, enhanced brand awareness, and better visibility among the crowd—that requires user accountability to utilize the solution so that impact can be identified, tracked, measured, and leveraged. Without widespread adoption, the positive impact of real estate marketing solutions cannot be proven. ### How to Buy Real Estate Marketing Software #### Requirements Gathering (RFI/RFP) for Real Estate Marketing Software When beginning the buying process for real estate marketing software, buyers should assess the current pain points with their existing tech stack. Which problems could a real estate marketing product solve? Pinpointing specific areas such as weak email marketing performance or website functionality can help start the conversation with appropriate vendors. #### Compare Real Estate Marketing Software Products **Create a long list** Long lists are created by eliminating the options that do not provide critical functionality. Based on the needs of a real estate business, certain marketing features may be more useful than others. If website design is not a priority, a product that offers more marketing automation and lead nurturing features will be a better fit. A typical long list should not include more than 10 products unless many options are very similar. In this case, additional details like the geographical presence of the company or its reputation can be used to eliminate vendors. **Create a short list** Short lists are created by reviewing the RFI information received from vendors. Some vendors may decline to participate and respond to RFIs. These vendors are usually eliminated from the selection process. From there, this short list steers the buying decision closer to completion, leaving only a couple of vendors to choose between. This decision is based on small, key factors that fulfill all the requirements and considerations an agency has. **Conduct demos** Demos are a great opportunity for buyers to see how the real estate marking solution works. Only the shortlisted vendors are invited to demonstrate their solutions. Demos should be performed live, using the system, and not through slide decks and screenshots. All vendors should follow a predetermined scenario that simulates the business processes of the buyer. Buyers should prepare a set of sample tasks to be demonstrated through the demo, such as walking through website design, marketing campaign creation, or creating and editing property listings. Demos are a great time to ask key questions about the software, such as: - Does the product support IDX website creation? - What are the available integrations for the product? - Is the pricing model based on the number of users? - Does the product include basic templates for website design and marketing campaign creation? - Is there a mobile app version of the product? #### Selection of Real Estate Marketing Software **Choose a selection team** To choose a selection team, decision makers need to involve subject matter experts from all teams that will use the system. This will likely be a handful of agents or related staff who will rely on the system in their day-to-day work, as well as key leadership members. **Negotiation** Negotiation happens between the buyer and the short list of vendors. In some cases, there are only two vendors that make it to this stage, which means that they offer similar products. At this point, the dealbreaker is the price of the product, which can vary based on the discounts offered by each vendor. Buyers should consider upfront costs, both for implementation and ongoing maintenance, as well as any related services that come with the product. For example, some real estate marketing solutions may be supplemented by design support from the vendor. **Final decision** The final decision should be based on all the information gathered previously. ### Real Estate Marketing Software Trends The real estate industry has taken leaps and bounds with software technology in the past few years e.g., IDX APIs, industry-specific solution offerings, and mobile-ready software.  Below are some trends that will continue their growth in the real estate industry: **Artificial intelligence** Interest in artificial intelligence (AI) has dominated much of the technological innovation conversation in the property tech world. AI’s ability to take over menial, manual tasks will reduce the amount of time real estate professionals have to spend on data entry, sifting through listings and customer profiles, and wading through contracts and documents. Effective leveraging of AI can result in the building of deeper, more meaningful relationships between buyers and sellers, all facilitated via the real estate agent. For example, AI-powered MLS platforms can generate property recommendations that are customized to the requirements and likes of a client, helping real estate professionals sift through multiple leads rather than sifting through myriad listings for a single lead. **Focus on website optimization** One of the branding areas that real estate marketing software can optimize is the real estate agent’s professional website. Agents can further prove their trustworthiness and relevance to buyers with an updated, active website that all branding and marketing campaigns point towards. More real estate marketing solutions are taking into consideration the need to optimize both existing and nonexistent websites. **APIs** API availability and access allow smaller real estate firms to compete with bigger firms. APIs facilitate the transfer and sharing of data that enriches existing systems. More software vendors are providing API access for real estate businesses, enriching the data stored in the businesses’ CRM systems and listing databases. The easier it becomes to integrate APIs with various areas of a real estate agency, the more ways users will utilize APIs to get the most out of existing and desired system offerings.