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Display Advertising reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.

Best Display Advertising Software

    Display advertising software helps companies advertise on a wide range of websites. Display advertising products allow advertisers to buy, manage, and place display advertisements on websites, including banner, overlay, and rich media ads. Display advertising is typically managed by a company’s marketing team or a third-party ad agency to drive both brand awareness and direct response initiatives. Display advertising software provides advertisers with the broadest reach comparative to other advertising channels, as it is among the most common form of online advertising. Display advertising functionality may be offered through a best-of-breed product, but is more commonly offered as part of a cross-channel advertising platform, which includes additional channel functionality across search, mobile, social media, or video. Display advertising products may also function as a demand side platform (DSP) to serve ads in real time through a process called real-time bidding (RTB). Display advertising products are paralleled by publisher ad management products, including publisher ad servers and supply side platforms (SSP), that allow website owners to create and sell ad inventory on their websites.

    To qualify for inclusion in the Display Advertising category, a product must:

    Offer tools for uploading or creating display ads such as banners, overlays, or rich media ads
    Be able to buy and serve display ads to websites via ad networks, ad exchanges, or directly with website publishers
    Provide workflows for effectively managing and trafficking ads within the platform
    Track key success metrics reach, conversions, and ROAS

    Top 10 Display Advertising Software

    • Criteo
    • Basis
    • AdRoll
    • Celtra
    • Google Marketing Platform
    • Verizon Media DSP
    • StackAdapt
    • Roku OneView (formerly Dataxu)
    • Choozle
    • Bannerflow

    Compare Display Advertising Software

    G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
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    (211)3.8 out of 5
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    MAXIMIZE SALES. SEE AN AVERAGE OF 13X ROAS. Trusted by over 20,000 marketers around the globe, Criteo Dynamic Retargeting utilizes the world's largest open shopper data set and machine learning to serve up the most relevant ads in real-time. We see 75% of the world’s active online shoppers every month and $800B in annual ecommerce sales. We combine that big data with super-smart, shopping-focused AI. 15 years of research and testing have resulted in state-of-the-art AI that delivers hyper-relev

    (242)4.5 out of 5
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    Everything you need to plan, buy, analyze and streamline your best-performing digital media campaigns. Basis by Centro is more than just streamlined media buying—Basis is the most comprehensive and automated digital media platform on the market. Using Basis means you can manage direct, programmatic, search & social through a single interface. With robust business intelligence, workflow automation, search & social integrations, and the #1 rated DSP powered by artificial intelligence, it’

    (447)3.9 out of 5
    Entry Level Price:$0

    The AdRoll e-commerce marketing platform empowers D2C brands to deliver the consistent, personalized, cross-channel experiences vital to lasting customer relationships. Our machine learning engine makes a trillion decisions a day, so you can focus on strategic, creative work and grow faster, using the resources you have today. Our platform combines your customer data and ours from every point, giving you the entire bird’s-eye view of each customer’s habits, with continuous measurement and attrib

    (264)4.4 out of 5
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    Celtra is cloud-based software for automating creative production. In Celtra, creative and marketing teams design, approve, and deliver digital creative across the ever-growing number of products, campaigns, variants, and markets. Turn to cloud-based collaboration to move faster than ever with the same resources. With Celtra, you’ll multiply your creative volume, cut costs, and out-market the competition.

    (276)4.1 out of 5

    Google's DoubleClick™ provides ad management and ad serving solutions to companies that buy, create, or sell digital advertising. The world's top marketers, publishers, ad networks, and agencies use DoubleClick platforms as the foundation for their digital marketing. With deep expertise in ad serving, media planning, search management, rich media, video, and mobile, DoubleClick platforms help customers execute digital media strategies more effectively.

    (168)3.6 out of 5

    Built for the way you buy, the Verizon Media DSP* provides exclusive access to Verizon Media's wealth of data and insights from nearly one billion users. Our advanced DSP combines machine learning optimization with enhanced productivity features that give marketers the flexibility and control to manage omni-channel programmatic strategy, effectively hit complex branding and performance goals, and reach precise audiences with premium inventory across every device. *Formerly BrightRoll DSP, Oath

    (300)4.7 out of 5
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    StackAdapt is the #1 Programmatic Advertising Platform helping brands accelerate customer engagement and acquisition. This state-of-the-art platform is where some of the most progressive work in machine learning meets cutting-edge user experience. Ranking the highest in customer satisfaction and performance by G2 Crowd in the DSP category for the fourth time, StackAdapt is one of G2's Top 100 Software Companies, with a top 10 rating on the Highest Satisfaction list for 2020. StackAdapt is one of

    (85)3.8 out of 5
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    A single platform for marketers and content owners to reach more cord-cutters of any platform and measure performance using TV identity data from the No. 1 TV streaming platform in the US to manage to advertise. Advertisers can manage their entire campaigns – including OTT, linear TV, omnichannel, and more – all in one place, and can reach four in five homes in America with OneView Ad Platform.

    (161)4.2 out of 5
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    Entry Level Price:$99.00 per month

    Choozle – Digital Advertising Made Easy®—provides a digital advertising software platform that leverages detailed consumer data to power programmatic advertising campaigns across display, video, mobile and other mediums—all from a single, intuitive interface.

    (56)4.5 out of 5
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    Bannerflow is a Creative Management Platform (CMP) that enables in-house marketing teams to take control of their digital advertising. With our state-of-the-art and intuitive platform, designers and marketers can reduce time to market by up to 90%. Bannerflow supports a large range of digital ad formats such as: Display, Social, Video, Mobile, CRM/onsite advertising and even new channels such as DOOH. Creating personalised (DCO) and channel specific campaigns is also easily performed — resulti

    (261)3.7 out of 5
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    Sizmek creates impressions that inspire through its people-based creative optimization platform. In the digital world, creating impressions that inspire is vital to building meaningful, long-lasting relationships with your customers. Sizmek provides powerful, integrated solutions so creative and data work together, optimizing campaigns across all media. When your messages resonate, your impact amplifies, and your business reaches new heights. Sizmek operates its platform in more than 70 countrie

    (88)4.6 out of 5

    Brave Software's (https://brave.com/) fast, privacy-oriented browser combined with its blockchain-based digital advertising platform is resetting the web for users, publishers and advertisers.

    (446)3.9 out of 5
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    Marin Software provides industry-leading enterprise marketing software for advertisers and agencies to measure, manage, and optimize billions of dollars in annualized ad spend across the web and mobile devices. Unlike other platforms that rely exclusively on proprietary tracking and technology, Marin's solutions ingest and synchronize audience, revenue, and contextual data from any source across all digital marketing channels, leading to enhanced performance insights, improved audience targeting

    (30)4.4 out of 5

    The Trade Desk's self-service, cloud-based platform enables ad buyers to create, manage, and optimize digital advertising campaigns across ad formats and devices. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform.

    (118)3.9 out of 5
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    MediaMath is a global technology company that is leading the movement to revolutionize traditional marketing and drive transformative results for marketers through its TerminalOne Marketing Operating System™. A pioneer in the industry introducing the first Demand-Side Platform (DSP) with the company's founding in 2007, MediaMath is the only company of its kind to empower marketers with an extensible, open platform to unleash the power of goal-based marketing at scale, transparently across the e

    (136)4.5 out of 5

    Listrak is an established leader in the cross-channel marketing industry. Listrak works with more than 1,000 retailers and brands to drive higher levels of engagement and revenue with their customers by providing leading-edge email, SMS, and behavioral marketing solutions. Listrak has an industry-leading Net Promoter Score through their singular focus on driving results. With Listrak, retailers gain more than a technology platform; they gain a long-term, strategic partnership with retail marketi

    (76)3.8 out of 5

    Acquisio provides industry leading AI-powered software for marketers, agencies and local SEM resellers to scale their PPC offering on advertising platforms like Google, Facebook and Bing. With Acquisio businesses replace low-value tasks like bid and budget management, campaign launch and cross-channel campaign management with automation, machine learning and AI. Marketers use Acquisio's groundbreaking AI-powered bid and budget management technology to deliver more clicks at a lower cost per cl

    (90)4.4 out of 5

    RollWorks, a division of NextRoll, offers ambitious B2B companies of any size an account-based platform to align their marketing and sales teams and confidently grow revenue. Powered by machine learning and an extensive account data foundation, the RollWorks platform helps you identify your target accounts, engage them with digital ads, web personalization, email signatures and sales automation, and finally, measure the effectiveness of your programs. RollWorks is an indispensable platform for m

    (85)3.7 out of 5

    The Media Optimizer is a digital marketing optimization solution that helps you forecast the best mix of search, display and social ads based on your budget and automates the execution of your media plan.

    (15)4.3 out of 5

    Quantcast Advertise is powered by our massive data set of unique real-time customer browsing behaviors. We know your customer's next move, and can get you there first, to deliver the most relevant customers with incredible efficiency. We can also help you amplify your brand story with superior accuracy and scale against any target audience.

    (26)3.3 out of 5

    Atlas is an ad serving and measurement platform that is based on data from real people and real actions.

    (41)3.6 out of 5

    A cloud platform that enables marketers to make smarter decisions and precisely execute cross-channel campaigns.

    (18)3.1 out of 5

    Conversant helps the world’s biggest companies grow by creating personalized experiences that deliver higher returns for brands and greater satisfaction for people.

    (38)4.6 out of 5

    Brandzooka makes it possible for anyone to put their ads on Primetime TV, Internet Radio and the Web affordably in minutes. Our revolutionary self-service platform is built with the mission of making world-class digital advertising accessible and affordable to all. With the first ad-buying experience that outsmarts traditional advertisers, we deliver effective and automated management of TV & digital ad-buying with none of the complexity. Based in Boulder, Colorado. We’re a venture-backed t

    (12)4.3 out of 5

    ownerIQ, or "The Q" is at the forefront of a digital disruption, helping retailers and brands form natural marketing partnerships and leverage the digital audiences of their marketing partners. Since ownerIQ's inception we have grown to be the leading programmatic solution for retailers and brands and the first of its kind transparent second-party data sharing marketplace offering a full product suite to retailers and brands to experience next level digital advertising through transparency, rele

    (32)3.5 out of 5

    TubeMogul is an advertising software company for digital branding. With a single, integrated video ad solution, TubeMogul puts Brands & Agencies in control.

    (19)3.7 out of 5

    Flashtalking is an independent ad serving and attribution technology company, providing best-in-class digital advertising products, service and support for advertisers, media buying and creative agencies. We facilitate the management, delivery and analytics for all digital advertising channels across desktop and mobile.

    (18)3.7 out of 5

    Buyer Cloud delivers a powerful platform for brands to reach their desired audiences, driving unparalleled brand engagement, customer acquisition, and results.

    (22)4.3 out of 5
    Entry Level Price:Free

    Epom Ad Server is a cross-channel and cross-platform ad serving solution tailored to the needs of publishers, advertisers, and ad networks. It enables display, mobile app, mobile web, and video ad campaigns. Epom Ad Server provides all the functionality needed to launch, run, and manage ad campaigns of any scale. Epom Ad Server features real time analytics, advanced targeting, a wide variety of ad formats, Big Data Optimization, cross-channel marketing, their own RTB platform, easy DMP integrati

    (14)3.5 out of 5

    Liquidus is a digital marketing company specializing in the creation and distribution of video ads.

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    Check out the G2 Grid® for the top Display Advertising Software products. G2 scores products and sellers based on reviews gathered from our user community, as well as data aggregated from online sources and social networks. Together, these scores are mapped on our proprietary G2 Grid®, which you can use to compare products, streamline the buying process, and quickly identify the best products based on the experiences of your peers.
    Leaders
    High Performers
    Contenders
    Niche
    Marin Software
    Listrak
    Google Marketing Platform
    AdRoll
    IgnitionOne Customer Intelligence Platform
    Perfect Audience
    Adobe Advertising Cloud
    Criteo
    Liquidus
    MediaMath
    Amobee DSP
    Roku OneView (formerly Dataxu)
    Atlas
    Zeta Programmatic, Formerly Sizmek
    Flashtalking
    TubeMogul
    Verizon Media DSP
    The Trade Desk
    Rubicon Project
    Acquisio
    Simpli.fi
    Conversant
    Bannerflow
    Quantcast
    StackAdapt
    Basis
    Celtra
    Epom Ad Server
    SteelHouse
    Choozle
    ownerIQ
    WideOrbit
    RollWorks
    Brandzooka
    RhythmOne
    Brave
    Market Presence
    Satisfaction