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Best Display Advertising Software

Display advertising software helps companies advertise on a wide range of websites. Display advertising products allow advertisers to buy, manage, and place display advertisements on websites, including banner, overlay, and rich media ads. Display advertising is typically managed by a company’s marketing team or a third-party ad agency to drive both brand awareness and direct response initiatives. Display advertising software provides advertisers with the broadest reach comparative to other advertising channels, as it is among the most common form of online advertising. Display advertising functionality may be offered through a best-of-breed product, but is more commonly offered as part of a cross-channel advertising platform, which includes additional channel functionality across search, mobile, social media, or video. Display advertising products may also function as a demand side platform (DSP) to serve ads in real time through a process called real-time bidding (RTB). Display advertising products are paralleled by publisher ad management products, including publisher ad servers and supply side platforms (SSP), that allow website owners to create and sell ad inventory on their websites.

To qualify for inclusion in the Display Advertising category, a product must:

  • Offer tools for uploading or creating display ads such as banners, overlays, or rich media ads
  • Be able to buy and serve display ads to websites via ad networks, ad exchanges, or directly with website publishers
  • Provide workflows for effectively managing and trafficking ads within the platform
  • Track key success metrics reach, conversions, and ROAS
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Display Advertising reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.

Compare Display Advertising Software

Results: 104
G2 takes pride in showing unbiased ratings on user satisfaction. G2 does not allow for paid placement in any of our ratings.
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    Criteo Dynamic Retargeting
    (141)3.8 out of 5
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    OVERVIEW Trusted by 18,000 marketers worldwide, Criteo Dynamic Retargeting delivers the right ad at the right moment in the shopper journey. Criteo Dynamic Retargeting consistently wins 90% of competitive performance tests and generates an average 13X return on ad spend at significant sales volume. With Criteo, you can re-engage shoppers throughout their path to purchase with tailored video and display ads, delivered across the world’s best publishers. Criteo is designed for measurable performance and utilizes granular machine learning on over 1.4B active monthly shoppers and more than $600B annual sales across retailers, brands, travel, and B2C commerce companies. FEATURES • Reach and visibility across web, mobile, video, and social via Criteo’s global network of thousands of premium publishers and partners • Generate new sales by predicting additional products or items of interest • Reliably link shoppers across devices, browsers, and apps so they engage seamlessly with the most relevant products to them • Boost engagement through patent-pending Kinetic Design, which dynamically tailors ads’ visual designs to each shopper’s tastes while ensuring brand consistency and compliance with the Coalition for Better Ads • Track performance with real-time campaign reports • Know that your data is maintained with the highest levels of security and privacy, following industry best practices, standards, and regulations – including GDPR

    Since 2007, AdRoll has been on a mission to help businesses compete online and grow revenue. Ambitious commerce brands use the AdRoll E-commerce Growth Platform to make their display, social and email advertising work together to accelerate business growth. Powered by industry-leading automation and personalization, brands are better able to structure, measure and sync their marketing efforts. Built for performance, our Growth Platform sees 37,000 customers generate more than $246 billion in sales annually.

    Google's DoubleClick™ provides ad management and ad serving solutions to companies that buy, create, or sell digital advertising. The world's top marketers, publishers, ad networks, and agencies use DoubleClick platforms as the foundation for their digital marketing. With deep expertise in ad serving, media planning, search management, rich media, video, and mobile, DoubleClick platforms help customers execute digital media strategies more effectively.

    Celtra
    (97)4.4 out of 5
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    Optimized for quick response

    Celtra's Creative Management Platform is a cloud-based, self-service software for managing the entire creative lifecycle of digital advertising - improving advertising effectiveness while reducing operational costs. It offers cutting-edge features for making unique brand experiences for display, video and native formats, and deploys them flawlessly across all channels and devices (mobile, tablet, desktop). The platform offers detailed data for analysis and sophisticated tools for testing and optimization to maximize return on ad spend.

    Sizmek
    (234)3.7 out of 5
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    Optimized for quick response

    Sizmek creates impressions that inspire through its people-based creative optimization platform. In the digital world, creating impressions that inspire is vital to building meaningful, long-lasting relationships with your customers. Sizmek provides powerful, integrated solutions so creative and data work together, optimizing campaigns across all media. When your messages resonate, your impact amplifies, and your business reaches new heights. Sizmek operates its platform in more than 70 countries, with local offices providing award-winning service throughout North America, EMEA, LATAM, and APAC, and connecting more than 20,000 advertisers and 3,600 agencies to audiences around the world, serving over 2.3 trillion impressions each year.

    dataxu
    (75)3.8 out of 5
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    Optimized for quick response

    dataxu® helps marketing professionals use data to improve their advertising. Our TouchPoint™ software empowers you to connect with real people across all channels, including TV, capturing consumers’ attention when and where it matters most. With 14 offices around the world, we’re here to help power your business forward. Discover what you + our software can do at www.dataxu.com.

    Marin Software
    (109)4.1 out of 5
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    Optimized for quick response

    Marin Software provides industry-leading enterprise marketing software for advertisers and agencies to measure, manage, and optimize billions of dollars in annualized ad spend across the web and mobile devices. Unlike other platforms that rely exclusively on proprietary tracking and technology, Marin's solutions ingest and synchronize audience, revenue, and contextual data from any source across all digital marketing channels, leading to enhanced performance insights, improved audience targeting, and increased digital marketing program ROI.

    Acquisio provides industry leading AI-powered software for marketers, agencies and local SEM resellers to scale their PPC offering on advertising platforms like Google, Facebook and Bing. With Acquisio businesses replace low-value tasks like bid and budget management, campaign launch and cross-channel campaign management with automation, machine learning and AI. Marketers use Acquisio's groundbreaking AI-powered bid and budget management technology to deliver more clicks at a lower cost per click. These unique high frequency algorithms are proven to be 3 times more likely to spend clients’ full daily budget, without going over. More than half our customers see a 22% conversion lift and 10% CPA decrease.* *Based on Acquisio 2017 Performance Report

    Be where your customers are through our new Yahoo Gemini advertising solution.

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    MediaMath is a global technology company that is leading the movement to revolutionize traditional marketing and drive transformative results for marketers through its TerminalOne Marketing Operating System™. A pioneer in the industry introducing the first Demand-Side Platform (DSP) with the company's founding in 2007, MediaMath is the only company of its kind to empower marketers with an extensible, open platform to unleash the power of goal-based marketing at scale, transparently across the enterprise. T1 activates data, automates execution, and optimizes interactions across all addressable media, delivering superior performance, transparency, and control to all marketers and better, more individualized experiences for consumers. MediaMath, which has experienced triple-digit year-over-year growth since inception, has a seasoned management team leading 15 global locations across five continents. Key clients include every major agency holding company, operating agencies, and top brands across verticals.

    Choozle – Digital Advertising Made Easy®—provides a digital advertising software platform that leverages detailed consumer data to power programmatic advertising campaigns across display, video, mobile and other mediums—all from a single, intuitive interface.

    The Media Optimizer is a digital marketing optimization solution that helps you forecast the best mix of search, display and social ads based on your budget and automates the execution of your media plan.

    The Trade Desk empowers buyers at the campaign level with the most expressive bid capabilities in market, full-funnel attribution, and detailed reporting that illustrates the consumer journey from initial impression to conversion.

    For global advertisers and agencies, BrightRoll is Yahoo’s brand for programmatic advertising technology. The BrightRoll DSP is media-agnostic and provides exclusive access to Yahoo’s wealth of data and insights from one billion users and 165 billion daily data events. BrightRoll’s advanced programmatic technology, coupled with flexible client-service options, empowers advertisers to deliver against complex branding and performance goals.

    Quantcast Advertise is powered by our massive data set of unique real-time customer browsing behaviors. We know your customer's next move, and can get you there first, to deliver the most relevant customers with incredible efficiency. We can also help you amplify your brand story with superior accuracy and scale against any target audience.

    Built by 2 ex-Googlers, AdHawk is the easiest way to manage your Google AdWords & Facebook Ad campaigns. After years of manually analyzing & optimizing Ad Accounts for thousands of businesses, we feel confident saying software automation makes the work of an advertiser incredibly efficient. Stop optimizing by hand & start using data science & machine learning to help you increase ROI.

    ownerIQ, or "The Q" is at the forefront of a digital disruption, helping retailers and brands form natural marketing partnerships and leverage the digital audiences of their marketing partners. Since ownerIQ's inception we have grown to be the leading programmatic solution for retailers and brands and the first of its kind transparent second-party data sharing marketplace offering a full product suite to retailers and brands to experience next level digital advertising through transparency, relevancy and scalability. owneriq, 2017 Digiday’s Signal Award winner for Best Data Management Platform, was also recently named in the Ad Age BtoB Best Awards, as CIOReview Magazine’s Top 50 Retail Solutions, Boston Business Journal's Hottest Tech Companies to Watch, and Editor's Choice Award from Shopper Marketing Magazine. After 157% growth in revenue in just 3 years, The Q is slated for significant growth and looking to increase the Q's footprint in the Fort Point neighborhood in Boston.

    Atlas is an ad serving and measurement platform that is based on data from real people and real actions.

    Liquidus is a digital marketing company specializing in the creation and distribution of video ads.

    TubeMogul is an advertising software company for digital branding. With a single, integrated video ad solution, TubeMogul puts Brands & Agencies in control.

    Conversant helps the world’s biggest companies grow by creating personalized experiences that deliver higher returns for brands and greater satisfaction for people.

    Buyer Cloud delivers a powerful platform for brands to reach their desired audiences, driving unparalleled brand engagement, customer acquisition, and results.

    A cloud platform that enables marketers to make smarter decisions and precisely execute cross-channel campaigns.

    Flashtalking is an independent ad serving and attribution technology company, providing best-in-class digital advertising products, service and support for advertisers, media buying and creative agencies. We facilitate the management, delivery and analytics for all digital advertising channels across desktop and mobile.

    AppNexus technology powers the most innovative trading solutions and marketplaces for Internet advertising. AppNexus powers the ads that power the Internet.

    Epom Ad Server is a cross-channel and cross-platform ad serving solution tailored to the needs of publishers, advertisers, and ad networks. It enables display, mobile app, mobile web, and video ad campaigns. Epom Ad Server provides all the functionality needed to launch, run, and manage ad campaigns of any scale. Epom Ad Server features real time analytics, advanced targeting, a wide variety of ad formats, Big Data Optimization, cross-channel marketing, their own RTB platform, easy DMP integration, and more. Epom Ad Server also offers white labeling options and custom feature development per request.

    SteelHouse provides software for brands, agencies, and direct marketers. The SteelHouse Advertising Suite gives premium brands worldwide everything they need to run retargeting and prospecting campaigns through display, mobile and social – all with complete control and total transparency. Brands can view their audience data in real time, create unlimited segments, build beautiful dynamic creative, and track their performance across all devices with the most comprehensive reporting suite in the industry.

    WideOrbit provides a solutions that help to manage the business of advertising operations - from proposal to order management and scheduling to billing accounts receivable and aging.

    Perfect Audience is an enterprise-class, self-serve platform for cross-channel retargeting that enables marketers to create, manage, and optimize their retargeting campaigns across Facebook, Twitter, and the Web. Unlike other retargeting platforms, Perfect Audience offers transparent reporting, powerful list segmentation options, and Partner Connect, the first partner retargeting marketplace, giving marketers all the tools they need to drive incremental ROI.

    Simpli.fi is the leader in localized programmatic advertising. We work with the largest buyers of localized advertising, including multi-location brands, agencies, local media groups, networks, and trading desks. These companies utilize Simpli.fi to localize ad targeting and content, to deliver performance on high volumes of localized campaigns, and to provide deep insights on their dynamic audiences.

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    IgnitionOne Customer Intelligence enables marketers to identify, value, and engage their customers at scale. IgnitionOne Customer Intelligence provides a single platform to leverage customer data from a range of systems to power effective omnichannel targeting and personalization. IgnitionOne Customer Intelligence accumulates data from systems such as the marketer’s website, CRM, point-of-sale, mobile devices, and more -- in real-time -- to enable a true understanding of each individual customer’s real-time interests. IgnitionOne combines these robust, up-to-the-minute customer profiles with advanced machine-learning capabilities to target and engage customers with coordinated, relevant, contextually-aware messaging through online advertising such search, display, social, and metasearch; on your brand’s website; and through digital out-of-home advertising and advanced television. IgnitionOne provides Customer Intelligence for hundreds of leading brands in the travel & hospitality, retail and auto manufacturing sectors -- including leading brands such as Wyndham Worldwide, General Motors, Lowe’s, and many more.

    Basis
    (10)4.8 out of 5
    Optimized for quick response
    Optimized for quick response

    Everything you need to plan, buy, analyze and streamline your best-performing digital media campaigns. Basis by Centro (formerly Centro DSP) is more than just streamlined media buying—Basis is the most comprehensive and automated digital media platform on the market. Using Basis means you can manage direct, programmatic, search & social through a single interface. With robust business intelligence, workflow automation, search & social integrations, and the #1 rated DSP powered by artificial intelligence, it’s a platform you can run your entire digital business on top of. At the heart of Basis is our award-winning, omnichannel DSP which is built for speed and performance so your programmatic campaigns thrive. With optimizations supported by artificial intelligence, hyper-local Targeting, an expansive PMP library, and easy to implement cross-device targeting - Basis was built to make you better. Centro’s education and training curriculum enable teams to quickly improve their programmatic knowledge and skill sets. Robust fraud and brand protection prevent wasted investments and ensure confidence in your campaign performance.

    Viant Technology LLC is a premier people-based advertising technology company, enabling marketers to plan, execute, and measure their digital media investments through a cloud-based platform. Built on a foundation of people instead of cookies, the Viant Advertising Cloud™ provides marketers with access to over 1.2 billion registered users, one of the largest registered user databases in the world, infusing accuracy, reach, and accountability into cross device advertising.

    ONE by AOL is an open, versatile product suite designed to meet the unique needs of every advertiser. Advertisers have full control of their own data, with the ability to choose plug-in modules to meet specific needs. This unified approach to data and technology increases efficiency, reduces waste, improves performance and drives real results.

    Online advertising can be overwhelming, especially when it's just you against the big boys. Only through BoostSuite can you combine forces with like-minded businesses to cleverly share customers. As a result, you drive valuable traffic to your website and achieve big-time marketing results. BoostSuite delivers 50x performance from Google Display Network (GDN) through a combination of our unique retailer-based targeting data and our proprietary algorithm that automatically selects the right audiences for advertisers in 329 industries. Across 5,808 advertisers using BoostSuite our average clickthrough rate on Google Display Network is 2.12% and our average CPC is $0.07.

    Contobox is an award-winning rich media advertising platform, designed for engagement - built to deliver consumer insights. Contobox Display, Contobox Video and StoryTell allow advertisers to attract an audience, get to know them and expand that audience across any device. Proprietary social features Social Waller™ and Hashtagger™ let brands leverage their content across top social channels. Contobox’s three innovative products deliver advertisers unprecedented engagement, time spent and brand lift, while helping brands gather actionable insights about their target audience.

    Pocketmath is a global leading provider of mobile demand-side platform (DSP) and programmatic advertising solutions. Pocketmath PRO, its enhanced self-serve advertising platform, helps media agencies, in-house marketers, and mobile-driven businesses manage mobile campaigns with ease. With no minimum spending and access fee required, measure impact more accurately and make decisions faster. Built on proprietary bidding technology, it takes programmatic trading experiences to greater heights. Enjoy optimized usability, efficiency, performance and connect with consumers in motion. Unleash your campaign’s full potential using powerful UI, KPI-driven metrics, automation Rules, real-time insights, and HD reporting. Try our new product: https://www.pocketmath.com/pro

    Xaxis is a global digital media platform that programmatically connects advertisers to audiences.

    Making display advertising simple, relevant, and rewarding for advertisers, agencies and publishers.

    Adtegrity delivers online advertising solutions through the use of display, mobile and video ads.

    Use relevant audiences, customizable creatives, and actionable insights to deliver your message to the right customers—on Amazon sites, apps, devices, and third-party sites.

    Comprehensive display advertising and retargeting solutions.

    Use Website and Email Retargeting Data to Create and Launch Display Ads

    CRM data allows you to give them all this in real time while optimizing for your goals.

    Videology (videologygroup.com) is a leading software provider for converged TV and video advertising. By simplifying big data, we empower marketers and media companies to make smarter advertising decisions to fully harness the value of their audience across screens. Our math and science-based technology enables our customers to manage, measure and optimize digital video and TV advertising to achieve the best results in the converging media landscape.

    7Search is a PPC platform that excels at connecting great advertisers with high-traffic, vertical-specific publishers.

    The Adform Demand Side Platform is part of Adform's advertiser platform. The DSP can be purchased as either a stand alone service, or in concert with Adform's other advertiser platform products which include a powerful ad server and robust data management platform. Adform has regularly been ranked as one of the world's premier DSPs and is one of the only DSPs built seamlessly alongside a robust DMP. The company's European heritage combined with global reach and presence has resulted in a unique approach to servicing the needs of clients and made Adform an industry leader on topics such as data privacy and security.

    Advertise.com is an advertising platform for Contextual PPC, Display, Mobile, Video, and Remarketing traffic, enabling advertisers to reach a wider audience through our exclusive network of publisher properties.