

Amazon Pay makes it simple for hundreds of millions of customers around the globe to check-in and checkout using information already stored in their Amazon account. Amazon Pay can help aid buyer acquisition, conversion, and reduce cart abandonment

Sponsored ads—such as Sponsored Products and Sponsored Brands (formerly known as Headline Search Ads)—allow you to reach Amazon customers as they research and discover products. Ads appear on search results pages and relevant product pages, directing customers to your product detail page or Store.

Amazon Marketing Cloud (AMC) is a secure, privacy-safe, and cloud-based clean room solution, in which advertisers can easily perform analytics across pseudonymized signals, including Amazon Ads signals as well as their own inputs.

Use relevant audiences, customizable creatives, and actionable insights to deliver your message to the right customers—on Amazon sites, apps, devices, and third-party sites.

Login with Amazon is a secure authentication service that enables users to sign in to third-party websites and applications using their existing Amazon credentials. This service simplifies the login process by allowing customers to use familiar credentials, thereby enhancing user experience and potentially increasing conversion rates. Key Features and Functionality: - Streamlined User Registration: Users can quickly register and log in to websites or apps using their Amazon accounts, reducing the need to create and remember new credentials. - Secure Authentication: Utilizes the same authentication system as Amazon.com, based on the OAuth 2.0 protocol, ensuring a high level of security for user data. - Access to Customer Profile Data: With user consent, developers can access customer profile information, including name, email address, and postal code, to personalize user experiences. - Integration with Various Platforms: Supports integration with multiple platforms, including websites, iOS, and Android applications, as well as devices like Smart TVs and gaming consoles through code-based linking. Primary Value and User Solutions: Login with Amazon addresses the common challenge of user registration and authentication by providing a trusted and efficient login method. For users, it eliminates the hassle of creating new accounts and remembering additional passwords. For developers and businesses, it reduces the complexity and cost associated with building and maintaining a user management system. By leveraging Amazon's secure authentication infrastructure, businesses can enhance user trust and engagement, leading to improved customer retention and satisfaction.

Amazon Publisher Services is a suite of cloud services that brings you solutions built by Amazon.

Amazon Payment Services is a new payment processing service that operates across the Middle East and North Africa (MENA) region with a mission to empower online businesses with a simple, affordable, and trusted payment experience

Amazon DSP (Demand-Side Platform) is a comprehensive advertising solution that enables brands and agencies to programmatically purchase display, video, and audio ads both on Amazon-owned properties and across a vast network of third-party sites and apps. By leveraging Amazon's extensive first-party data and advanced AI capabilities, advertisers can effectively reach and engage their target audiences at scale, delivering relevant and impactful advertising experiences. Key Features and Functionality: - Premium Supply Access: Amazon DSP provides access to a wide range of premium, ad-supported content, including Amazon Originals on Prime Video, Amazon Freevee, Twitch livestreams, live sports events like Thursday Night Football, and Amazon.com. Additionally, it offers placements on Amazon Fresh kiosks and connected devices such as Fire TV, Kindle, and Alexa. Advertisers can also reach audiences through thousands of premium third-party sites and apps via Amazon Publisher Direct and leading third-party exchanges. - Unique Audience Insights: Utilizing Amazon's proprietary browsing, shopping, and streaming data, Amazon DSP enables advertisers to gain a deep understanding of their audience. This allows for precise targeting strategies that reach qualified users without relying on traditional ad identifiers. - AI-Powered Optimization: The platform employs advanced AI to automate tasks and optimize campaigns, ensuring maximum return on investment. By leveraging both first- and third-party insights, advertisers can target relevant audiences across Amazon and third-party platforms efficiently. - Interoperable Technology: Amazon DSP integrates seamlessly with other Amazon services, such as Amazon Web Services, Amazon Marketing Cloud, and Amazon Publisher Cloud. This interoperability streamlines campaign management by reducing fragmentation in planning, buying, and measurement processes. Primary Value and Solutions for Users: Amazon DSP addresses the need for advertisers to reach and engage their target audiences effectively in a privacy-conscious digital landscape. By offering access to exclusive inventory and leveraging unique audience insights, the platform enables brands to deliver relevant and impactful ads at scale. The AI-driven optimization and seamless integration with other Amazon services provide advertisers with the tools to manage campaigns efficiently, measure performance accurately, and make data-driven decisions. Ultimately, Amazon DSP empowers advertisers to enhance brand visibility, drive customer engagement, and achieve their marketing objectives across multiple channels and devices.

Video ads empower you to tell stories and make emotional connections with customers throughout their decision journeys.

Ad solutions to help you find, attract, and engage millions of Amazon customers at every stage of their journey.