--- title: Facebook for Business Reviews meta\_title: 'Facebook for Business Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 1457 reviews by the users' company size, role or industry to find out how Facebook for Business works for a business like yours. aggregate\_rating: rating\_value: 4.2 review\_count: 1457 scale: '5' date\_modified: '2026-08-11' parent\_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- ### Facebook for Business Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users value the **exceptional audience targeting** of Facebook for Business, achieving greater reach and engagement effortlessly. [(26 mentions)](https://www.g2.com/products/facebook-for-business/reviews?filters%5Bsentiment_snippet%5D=1051229&qs=pros-and-cons#reviews) Users find Facebook for Business incredibly **user-friendly** , simplifying navigation and enhancing audience engagement for their businesses. [(26 mentions)](https://www.g2.com/products/facebook-for-business/reviews?filters%5Bsentiment_snippet%5D=1050520&qs=pros-and-cons#reviews) Users appreciate the **global advertising capabilities** of Facebook for Business, enhancing their reach and client attraction. [(22 mentions)](https://www.g2.com/products/facebook-for-business/reviews?filters%5Bsentiment_snippet%5D=1051623&qs=pros-and-cons#reviews) Users value the **wide audience reach** of Facebook for Business, significantly boosting visibility and customer engagement. [(21 mentions)](https://www.g2.com/products/facebook-for-business/reviews?filters%5Bsentiment_snippet%5D=1047712&qs=pros-and-cons#reviews) Users appreciate the **global advertising capabilities** of Facebook for Business, effectively reaching wider audiences with ease. [(20 mentions)](https://www.g2.com/products/facebook-for-business/reviews?filters%5Bsentiment_snippet%5D=1051342&qs=pros-and-cons#reviews) Users struggle with **ad issues** , facing frequent bans and the need for ads to generate engagement. [(16 mentions)](https://www.g2.com/products/facebook-for-business/reviews?filters%5Bsentiment_snippet%5D=1049609&qs=pros-and-cons#reviews) Users find the **poor customer support** of Facebook for Business frustrating, complicating issue resolution and client satisfaction. [(15 mentions)](https://www.g2.com/products/facebook-for-business/reviews?filters%5Bsentiment_snippet%5D=1047863&qs=pros-and-cons#reviews) Users often face **ad management issues** with Facebook for Business, including automatic feature toggles and policy compliance challenges. [(14 mentions)](https://www.g2.com/products/facebook-for-business/reviews?filters%5Bsentiment_snippet%5D=1049368&qs=pros-and-cons#reviews) Users find the **complex ad interface** frustrating, hindering effective campaign management and overall user experience. [(12 mentions)](https://www.g2.com/products/facebook-for-business/reviews?filters%5Bsentiment_snippet%5D=1051744&qs=pros-and-cons#reviews) Users complain about **limited features** in Facebook for Business, hindering creativity and flexibility in ad management. [(11 mentions)](https://www.g2.com/products/facebook-for-business/reviews?filters%5Bsentiment_snippet%5D=1051547&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of Facebook for Business ##### 1. Audience Targeting Users value the **exceptional audience targeting** of Facebook for Business, achieving greater reach and engagement effortlessly. [ See 26 mentions ](https://www.g2.com/products/facebook-for-business/reviews?filters%5Bsentiment_snippet%5D=1051229&qs=pros-and-cons#reviews) See Related User Reviews ![Deepanshu D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Deepanshu D.") DD Deepanshu D. Small-Business (50 or fewer emp.) 5.0/5 "Powerful Targeting when used correctly" What do you like about Facebook for Business? I like Facebook for Business the most because it offers powerful audience targeting, detailed analytics, and cost effective tools to reach the right c ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 5.0/5 "Powerful Targeting and Analytics That Make Campaigns Efficient" What do you like about Facebook for Business? I like Facebook for Business for its powerful targeting options, robust ad analytics, and wide audience reach, which make running and optimizing campa ##### 2. Ease of Use Users find Facebook for Business incredibly **user-friendly** , simplifying navigation and enhancing audience engagement for their businesses. [ See 26 mentions ](https://www.g2.com/products/facebook-for-business/reviews?filters%5Bsentiment_snippet%5D=1050520&qs=pros-and-cons#reviews) See Related User Reviews ![Bakang Samson M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Bakang Samson M.") BM Bakang Samson M. Small-Business (50 or fewer emp.) 3.5/5 "Great Insights and Scheduling, but Limited Creative Post & Reel Tools" What do you like about Facebook for Business? Insights. AI Generation tools for posts Posts Scheduling Meta apps intergration, WhatsApp Instagram. Can make posts from one platfrom Get all not ![Natalie S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Natalie S.") NS Natalie S. Mid-Market (51-1000 emp.) 4.5/5 "Easy Ad Performance Tracking in Meta—All in One Place" What do you like about Facebook for Business? It is easy to use and track how well ads do. I like that you can access everything within meta in one place. ##### 3. Advertising Management Users appreciate the **global advertising capabilities** of Facebook for Business, enhancing their reach and client attraction. [ See 22 mentions ](https://www.g2.com/products/facebook-for-business/reviews?filters%5Bsentiment_snippet%5D=1051623&qs=pros-and-cons#reviews) See Related User Reviews ![Bakang Samson M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Bakang Samson M.") BM Bakang Samson M. Small-Business (50 or fewer emp.) 3.5/5 "Great Insights and Scheduling, but Limited Creative Post & Reel Tools" What do you like about Facebook for Business? Insights. AI Generation tools for posts Posts Scheduling Meta apps intergration, WhatsApp Instagram. Can make posts from one platfrom Get all not ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 5.0/5 "Powerful Targeting and Analytics That Make Campaigns Efficient" What do you like about Facebook for Business? I like Facebook for Business for its powerful targeting options, robust ad analytics, and wide audience reach, which make running and optimizing campa ##### 4. Audience Reach Users value the **wide audience reach** of Facebook for Business, significantly boosting visibility and customer engagement. [ See 21 mentions ](https://www.g2.com/products/facebook-for-business/reviews?filters%5Bsentiment_snippet%5D=1047712&qs=pros-and-cons#reviews) See Related User Reviews ![Deepanshu D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Deepanshu D.") DD Deepanshu D. Small-Business (50 or fewer emp.) 5.0/5 "Powerful Targeting when used correctly" What do you like about Facebook for Business? I like Facebook for Business the most because it offers powerful audience targeting, detailed analytics, and cost effective tools to reach the right c ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 5.0/5 "Powerful Targeting and Analytics That Make Campaigns Efficient" What do you like about Facebook for Business? I like Facebook for Business for its powerful targeting options, robust ad analytics, and wide audience reach, which make running and optimizing campa ##### 5. Campaign Management Users appreciate the **global advertising capabilities** of Facebook for Business, effectively reaching wider audiences with ease. [ See 20 mentions ](https://www.g2.com/products/facebook-for-business/reviews?filters%5Bsentiment_snippet%5D=1051342&qs=pros-and-cons#reviews) See Related User Reviews ![Bakang Samson M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Bakang Samson M.") BM Bakang Samson M. Small-Business (50 or fewer emp.) 3.5/5 "Great Insights and Scheduling, but Limited Creative Post & Reel Tools" What do you like about Facebook for Business? Insights. AI Generation tools for posts Posts Scheduling Meta apps intergration, WhatsApp Instagram. Can make posts from one platfrom Get all not ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 5.0/5 "Powerful Targeting and Analytics That Make Campaigns Efficient" What do you like about Facebook for Business? I like Facebook for Business for its powerful targeting options, robust ad analytics, and wide audience reach, which make running and optimizing campa ### 5 Cons or Disadvantages of Facebook for Business ##### 1. Ad Issues Users struggle with **ad issues** , facing frequent bans and the need for ads to generate engagement. [ See 16 mentions ](https://www.g2.com/products/facebook-for-business/reviews?filters%5Bsentiment_snippet%5D=1049609&qs=pros-and-cons#reviews) See Related User Reviews ![Bakang Samson M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Bakang Samson M.") BM Bakang Samson M. Small-Business (50 or fewer emp.) 3.5/5 "Great Insights and Scheduling, but Limited Creative Post & Reel Tools" What do you dislike about Facebook for Business? Double payment on Ads No flexibility on post creation creativity. The interface can not create beautiful posts. Limited reel creation and edition t ![Deepanshu D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Deepanshu D.") DD Deepanshu D. Small-Business (50 or fewer emp.) 5.0/5 "Powerful Targeting when used correctly" What do you dislike about Facebook for Business? What I dislike most about Facebook for Business is that frequent algorithm and interface changes make it harder to manage campaigns consistently and p ##### 2. Poor Customer Support Users find the **poor customer support** of Facebook for Business frustrating, complicating issue resolution and client satisfaction. [ See 15 mentions ](https://www.g2.com/products/facebook-for-business/reviews?filters%5Bsentiment_snippet%5D=1047863&qs=pros-and-cons#reviews) See Related User Reviews ![Natalie S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Natalie S.") NS Natalie S. Mid-Market (51-1000 emp.) 4.5/5 "Easy Ad Performance Tracking in Meta—All in One Place" What do you dislike about Facebook for Business? Hard to have multiple users to be able to log in. Way easier to use on desktop vs phone. Would love to see it be easier to use on phone. Customer supp ![Brett K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Brett K.") BK Brett K. Small-Business (50 or fewer emp.) 5.0/5 "Easy Facebook & Instagram Content Management with Facebook for Business" What do you dislike about Facebook for Business? When I need help, Facebook will explain what I need generally, but doesn't direct me to what I need, which would often be easier. ##### 3. Ad Management Issues Users often face **ad management issues** with Facebook for Business, including automatic feature toggles and policy compliance challenges. [ See 14 mentions ](https://www.g2.com/products/facebook-for-business/reviews?filters%5Bsentiment_snippet%5D=1049368&qs=pros-and-cons#reviews) See Related User Reviews ![Bakang Samson M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Bakang Samson M.") BM Bakang Samson M. Small-Business (50 or fewer emp.) 3.5/5 "Great Insights and Scheduling, but Limited Creative Post & Reel Tools" What do you dislike about Facebook for Business? Double payment on Ads No flexibility on post creation creativity. The interface can not create beautiful posts. Limited reel creation and edition t ![Deepanshu D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Deepanshu D.") DD Deepanshu D. Small-Business (50 or fewer emp.) 5.0/5 "Powerful Targeting when used correctly" What do you dislike about Facebook for Business? What I dislike most about Facebook for Business is that frequent algorithm and interface changes make it harder to manage campaigns consistently and p ##### 4. Poor Interface Design Users find the **complex ad interface** frustrating, hindering effective campaign management and overall user experience. [ See 12 mentions ](https://www.g2.com/products/facebook-for-business/reviews?filters%5Bsentiment_snippet%5D=1051744&qs=pros-and-cons#reviews) See Related User Reviews ![Bakang Samson M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Bakang Samson M.") BM Bakang Samson M. Small-Business (50 or fewer emp.) 3.5/5 "Great Insights and Scheduling, but Limited Creative Post & Reel Tools" What do you dislike about Facebook for Business? Double payment on Ads No flexibility on post creation creativity. The interface can not create beautiful posts. Limited reel creation and edition t ![Natalie S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Natalie S.") NS Natalie S. Mid-Market (51-1000 emp.) 4.5/5 "Easy Ad Performance Tracking in Meta—All in One Place" What do you dislike about Facebook for Business? Hard to have multiple users to be able to log in. Way easier to use on desktop vs phone. Would love to see it be easier to use on phone. Customer supp ##### 5. Limited Features Users complain about **limited features** in Facebook for Business, hindering creativity and flexibility in ad management. [ See 11 mentions ](https://www.g2.com/products/facebook-for-business/reviews?filters%5Bsentiment_snippet%5D=1051547&qs=pros-and-cons#reviews) See Related User Reviews ![Bakang Samson M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Bakang Samson M.") BM Bakang Samson M. Small-Business (50 or fewer emp.) 3.5/5 "Great Insights and Scheduling, but Limited Creative Post & Reel Tools" What do you dislike about Facebook for Business? Double payment on Ads No flexibility on post creation creativity. The interface can not create beautiful posts. Limited reel creation and edition t ![Felicitas B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Felicitas B.") FB Felicitas B. Small-Business (50 or fewer emp.) 4.0/5 "Powerful Ad Platform" What do you dislike about Facebook for Business? The platform can feel unstable at times, with sudden performance drops or changes in delivery that are hard to predict. Support is often limited, and ## Top-Rated Alternatives [ ![AdRoll](https://images.g2crowd.com/uploads/product/hd_favicon/a3b1426e994357a423ddee9441f3d84f/adroll.svg "AdRoll") AdRoll 4.1/5(787) ](https://www.g2.com/products/adroll/reviews) [ ![Adobe Advertising Cloud](https://images.g2crowd.com/uploads/product/hd_favicon/995bb4e42078c200fd16c099b6a8aff1/adobe-advertising-cloud.svg "Adobe Advertising Cloud") Adobe Advertising Cloud 3.7/5(97) ](https://www.g2.com/products/adobe-advertising-cloud/reviews) [ ![MediaMath by Infillion](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_5cac44261320d7bb675da29ff25cf5c0/mediamath-by-infillion.png "MediaMath by Infillion") MediaMath by Infillion 3.9/5(126) ](https://www.g2.com/products/mediamath-by-infillion/reviews) [ View All Alternatives ](https://www.g2.com/products/facebook-for-business/competitors/alternatives) ![Sohail A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sohail A.") SA Sohail A. Cyber Security Consultant Information Technology and Services Small-Business (50 or fewer emp.) 8/11/2026 "Easy-to-Use Hub for Managing Multiple FB Pages" 4.5/5 What do you like best about Facebook for Business? I like it because it’s very easy to use, and it makes managing multiple FB Pages simple. As a new content creator on Facebook, I’ve created several pages, and I manage them through Facebook Business. It offers a lot of helpful features, such as granting access to other trusted users and keeping multiple pages organized and manageable in one place. Review collected by and hosted on G2.com. What do you dislike about Facebook for Business? There is nothing much that I dislike about Facebook Business. Review collected by and hosted on G2.com. What problems is Facebook for Business solving and how is that benefiting you? Facebook Business is for content creators who want to manage their Facebook Pages or their Facebook profile. It brings all the important features into one place and makes it easier to handle everything from a single app, instead of having to go elsewhere. You can manage everything you normally manage on your Facebook profile, and on top of that you get additional features like sharing your Facebook access with others, scheduling content, viewing analytics, and more. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Mrudu P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mrudu P.") MP Mrudu P. Social Media Manager Small-Business (50 or fewer emp.) 6/17/2026 Business partner of the seller or seller's competitor, not included in G2 scores. "Strong Targeting and High ROI with Smooth Meta Integrations" 4/5 What do you like best about Facebook for Business? Facebook for Business provides strong audience targeting, an easy-to-use user interface, and smooth integration with Instagram and other Meta products. When campaigns are optimized, the platform offers high ROI and strong performance for lead generation and brand exposure. AI-driven features enhance audience targeting, ad optimization, and campaign insights; onboarding is simple; and support resources are abundant. All things considered, it's a useful marketing tool for companies of all kinds. Review collected by and hosted on G2.com. What do you dislike about Facebook for Business? Even though Facebook for Business has strong marketing features, the user interface can occasionally appear cluttered and challenging to use, particularly when handling several campaigns. Within the Meta ecosystem, integrations often function well; however, additional configuration may be needed to interact with certain third-party products. Algorithm modifications might cause ad performance to fluctuate, making consistent results difficult to achieve. In industries with intense competition, rising advertising expenses could lower ROI. For account-specific problems, customer service might be delayed, and new users may find the onboarding process burdensome. While AI-powered features are increasing optimisation and targeting, they can lack transparency and restrict human control over campaign choices. Review collected by and hosted on G2.com. What problems is Facebook for Business solving and how is that benefiting you? Prior to utilising Facebook for Business, we had trouble regularly reaching the appropriate audience and producing qualified leads at a fair price.There was little organic reach on its own, and it was challenging to determine which marketing initiatives were working. Facebook for Business allows us to integrate campaigns with Instagram and our website while targeting particular audiences based on demographics, interests, behaviours, and location. This has enhanced lead generation, raised brand awareness, and offered comprehensive performance data via an intuitive dashboard. We can reach more relevant prospects thanks to the platform's AI-driven targeting and campaign optimisation tools, which lower wasteful ad spending and increase return on investment. Additionally, we have been able to make data-driven marketing decisions and improve conversion rates with the same or reduced marketing spend thanks to simpler campaign management, quicker audience interaction, and quantifiable results. Review collected by and hosted on G2.com. Show More 6/18/2026 Current UserValidated ReviewerSource: Organic ![ADnan C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "ADnan C.") AC ADnan C. SEO Marketing and Advertising Small-Business (50 or fewer emp.) 5/18/2026 "Cost-Effective and User-Friendly Advertising Solution" 4/5 What do you like best about Facebook for Business? I like that Facebook for Business is very easy to use, even for someone who doesn't know much about advertising. They offer options that allow anyone, even freshers, to start a campaign easily. You can just go to the ads manager or boost your profile and page, and it's very straightforward. As you gain more experience, managing ads through the ads manager and starting campaigns for yourself or your clients becomes simple and can be done from anywhere. I also appreciate the improvements they have made over time, adding settings for images, videos, and aspect ratios, which are automatically adjusted through AI, so I don't need to make many changes myself. Moreover, I find Facebook ads to be budget-friendly compared to Google Ads, allowing me to start a campaign even with a low budget like $2, $5, or $10 and still get a lot of results. Review collected by and hosted on G2.com. What do you dislike about Facebook for Business? Yeah. In my opinion, the main thing that Facebook does not work they sometimes block your account. Which, does not recognize another person is right or wrong. They must also improve that security. Feature so that, if a if a deal person is trying working on Facebook, if it is blocked our account is hacked. Permanently. You can't recover that account. Review collected by and hosted on G2.com. What problems is Facebook for Business solving and how is that benefiting you? Facebook for Business is budget-friendly compared to Google Ads, delivering results efficiently. It simplifies ad management, even for those with little experience. The setup is straightforward, allowing me to manage client accounts and grow their businesses effectively. Review collected by and hosted on G2.com. Show More 5/21/2026 Current UserValidated ReviewerIncentivizedSource: G2 invite ![Kylee B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kylee B.") KB Kylee B. Director of Marketing & Communications Mid-Market (51-1000 emp.) 5/3/2026 "All-in-One Scheduling, Insights, and Ad Management in Meta Business Suite" 4/5 What do you like best about Facebook for Business? I like that I can (all in one platform/interface): 1) Schedule my posts in advance on both Facebook and Instagram and see the schedule on the calendar layout. 2) Quickly and easily see how my posts are performing in terms of engagement, and which posts perform best 3) Access and manage advertising campaigns on both Facebook and Instagram from that account 4) Boost posts and events as needed. 5) Manage users and settings for all of the pages I manage on one interface. Review collected by and hosted on G2.com. What do you dislike about Facebook for Business? I wish that I would have the same instagram posting features within the Meta Business Suite platform as I do when I post directly from instagram. It is frustrating that I'm limited to 10 photos on Meta Business and that all must be the same dimensions, but when I post from the Instagram app directly, I can post to both instagram and facebook, include both photos and videos, have up to 20 photos or videos, AND have mixed dimensions. So, I often will just use instagram for my posts. Review collected by and hosted on G2.com. What problems is Facebook for Business solving and how is that benefiting you? It allows me to schedule my posts in advance and organize them well, and to manage my Meta ads and Audiences for marketing purposes. It's FREE, so the value/ROI is perfect for our non-profit, and I don't feel the need to subscribe to another content management platform for my social media. I like the AI help Meta offers on advertising now, both to enhance my current ads and help me find a good audience for my brand. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Abdullah Khan G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Abdullah Khan G.") AG Abdullah Khan G. AI Integration and IT Specialist Mid-Market (51-1000 emp.) 4/28/2026 "Precise Targeting and Real-Time Optimization That Boost Recruitment ROI" 4/5 What do you like best about Facebook for Business? Through the Facebook Ads Manager associated with my Facebook for Business, I've run many recruitment campaigns or my organization with great success, primarily because of the unique precision targeting capabilities provided by Facebook. Additionally, Facebook Ads Manager allows me to adjust my budget dynamically or creative in real-time based on the performance of my ads. The drag-and-drop interface for creating ads has saved me countless hours each week compared to using other methods for creating advertisements, and I've also been able to analyze the data from my ads and determine which ads are performing best within few hours of starting my ad campaign. The use of Advantage+ AI based suggestion help boost the campaign reach, along with ease of Google Sheets and CRM Integrations. Overall, the use of Facebook Ads Manager has improved the timing, efficiency, and ROI of my recruitment process compared to using traditional advertising methods. Constant reach out my Meta support agents makes it easier to get on a call and resolve the issue at hand. Review collected by and hosted on G2.com. What do you dislike about Facebook for Business? It could at times be cluttered with too much happening in a limited interface space, making it less interesting to work with at times. Review collected by and hosted on G2.com. What problems is Facebook for Business solving and how is that benefiting you? It has helped me achieve my professional goals in time, providing a great boost in laying my career foundation. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Ambrosio I.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ambrosio I.") AI Ambrosio I. IT Manager Small-Business (50 or fewer emp.) 4/27/2026 "Highly Effective Recruiting" 5/5 What do you like best about Facebook for Business? Facebook for Business has been particularly useful for recruiting. With Ads Manager, I can target specific demographics, locations, and interests so I reach the right candidates, rather than relying only on job boards. Retargeting has also helped me reconnect with people who engaged previously but didn’t end up applying. I also appreciate how easy it is to duplicate campaigns and make quick adjustments, which makes testing different job ads faster and more efficient. On top of that, the integration with Instagram helps expand my reach without requiring extra effort. Review collected by and hosted on G2.com. What do you dislike about Facebook for Business? One challenge I’ve run into when using Facebook Ads Manager for recruiting is the limitation around targeting certain job requirements. For some roles, specific physical abilities or conditions are realistically needed, but the platform restricts targeting by factors like age or gender. As a result, it can be harder to reach the most suitable candidates, and I may end up with more unqualified applicants, which slows down the hiring process. Another recurring issue is ads being rejected or flagged. At times, when I include details such as salary or mention that a position is remote, the system marks the ad as misleading or low quality. This creates delays and forces multiple rounds of edits, even when the job offer is legitimate. It would help if Facebook offered clearer guidelines and more nuanced options for job-related targeting, along with a more accurate review process for employment ads. More transparency about why ads are rejected, plus a faster and more straightforward appeal process, would make the platform much more efficient for recruiters. Review collected by and hosted on G2.com. What problems is Facebook for Business solving and how is that benefiting you? Before using Facebook for Business, we struggled to reach the right candidates quickly and had to rely on traditional job postings, which often resulted in low response rates or unqualified applicants. Overall, the process was slow and required a lot of manual effort. Now, with Ads Manager, we can target specific locations and audiences, which helps us attract more relevant candidates faster. This has reduced the time we spend searching for applicants and improved the overall quality of the responses we receive. As a result, we’re able to fill positions more efficiently and spend less time on recruitment. It has also helped lower our hiring costs compared to other methods, since we can control the budget and optimize campaigns based on performance. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Darrell G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Darrell G.") DG Darrell G. Owner Marketing and Advertising Mid-Market (51-1000 emp.) 4/23/2026 "Customizable and Expansive, But Can Be Confusing" 4.5/5 What do you like best about Facebook for Business? I like that I can customize Facebook for Business the way I want and that it gives me access to many different tools. It’s helpful for creating my art and uploading it right away, without worrying that it might get lost. The initial setup was very easy too, which made the whole getting-started process smooth. Review collected by and hosted on G2.com. What do you dislike about Facebook for Business? Sometimes it can be a little confusing. I have a wide variety of different accounts, so things can get mixed up at times. I’d prefer to have everything under one account. Overall, I just think it needs to be explained more clearly to the customer. Review collected by and hosted on G2.com. What problems is Facebook for Business solving and how is that benefiting you? I use Facebook for Business to find customers worldwide, and it helps me connect with a wide range of customer types. This variety expands my reach and makes it easier to grow my audience across different markets. Review collected by and hosted on G2.com. Show More 5/1/2026 Current UserValidated ReviewerIncentivizedSource: G2 invite ![Erika C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Erika C.") EC Erika C. Social Media Marketing Specialist Marketing and Advertising Mid-Market (51-1000 emp.) 5/22/2026 "Managing Multiple Social Accounts Has Never Been Easier" 5/5 What do you like best about Facebook for Business? What I like best about it is how easy it is to manage posts, messaging, and engagement all in one place. It makes running multiple accounts way more organized, and the scheduling and analytics tools help a lot with social media management and tracking performance. Review collected by and hosted on G2.com. What do you dislike about Facebook for Business? What I dislike about is that sometimes, scheduled posts can glitch or fail to publish, especially when scheduled too far in advance. It doesn’t happen often, but when it does it can be frustrating while managing multiple accounts. Review collected by and hosted on G2.com. What problems is Facebook for Business solving and how is that benefiting you? It helps solve the problem of managing multiple social media accounts and platforms in one place. It benefits me by making scheduling, messaging, analytics, and post management way more organized and efficient, which saves a lot of time during daily workflow. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Rafał M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rafał M.") RM Rafał M. Vice President Small-Business (50 or fewer emp.) 3/10/2026 "Unified Messaging, Complex Ad Management" 4/5 What do you like best about Facebook for Business? I like having one system for managing Messenger, Facebook, Instagram, and WhatsApp, which simplifies communication by having everything in one place. The targeting options are impressive, as I can estimate the proper audience before starting a campaign and compare with competing companies to see what my target group will see on the feed. The all-in-one inbox is valuable for managing communication efficiently from all Meta services. Review collected by and hosted on G2.com. What do you dislike about Facebook for Business? The campaigns and ads creation process is still very complicated compared to Google Ads or TikTok Ads. The learning time is very long, and I'm not sure if my results are good, bad, or average compared to other ads served to the same audience. Inbox integration with other tools is a nightmare. They should have something similar to Google Ads Express for new customers or non-tech savvy users. I think that there should be a switch 'basic/advanced,' and it would be the best solution for all. Review collected by and hosted on G2.com. What problems is Facebook for Business solving and how is that benefiting you? I use Facebook for Business to target the right customers with ads, create audiences based on behavioral data, and stay in touch with customers and leads faster than via email. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Marcin U.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Marcin U.") MU Marcin U. Marketing Manager Small-Business (50 or fewer emp.) 5/7/2026 "Wide Reach but Beware of Budget Wastage" 1.5/5 What do you like best about Facebook for Business? I like the wide audience that Facebook for Business offers, and it allows for a lot of customization options, particularly for audiences. The lookalike audiences feature can be really good. It also has very low budget effectiveness, making it accessible. Review collected by and hosted on G2.com. What do you dislike about Facebook for Business? The quality of delivery on Facebook for Business is surprisingly low, and the default settings are skewed to waste money by going broad, making it ineffective for those not skilled in marketing. The main issue for me is the amount of phishing spam and bot activity. I receive about 1-10 spam messages a day, like business partner requests, which is concerning. This makes me think the potential audience is filled with scams and bots. Also, while the initial setup is easy, it's also easy to waste a budget due to these default settings. Review collected by and hosted on G2.com. What problems is Facebook for Business solving and how is that benefiting you? I use Facebook for Business for reaching a wide audience with low budget effectiveness and customizing audience settings, which can be beneficial for creating targeted marketing efforts. Review collected by and hosted on G2.com. 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