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Facebook for Business

By Meta Platforms, Inc

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4.2 out of 5 stars

How would you rate your experience with Facebook?

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Facebook for Business Pros and Cons: Top Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users value the effective audience targeting of Facebook for Business, significantly boosting engagement and brand awareness. (27 mentions)
Users find Facebook for Business to be user-friendly and approachable, facilitating easy ad management and networking. (26 mentions)
Users appreciate the powerful audience targeting of Facebook for Business, enhancing their advertising effectiveness and engagement. (22 mentions)
Users appreciate the extended brand reach offered by Facebook for Business, enhancing visibility and engagement. (20 mentions)
Users value the convenient management features of Facebook for Business for promoting and organizing content seamlessly. (19 mentions)
Users value the targeted advertising capabilities of Facebook for Business, enhancing brand reach and customer engagement. (17 mentions)
Users express concerns about the unfair ad system that favors larger businesses, complicating the experience for smaller ones. (16 mentions)
Users face ad management issues with Facebook for Business, finding it challenging and unfair for small businesses. (14 mentions)
Users are frustrated with the poor customer support from Facebook for Business, making issue resolution nearly impossible. (14 mentions)
Users find ad restrictions on Facebook for Business unfair to small businesses, complicating their advertising efforts. (10 mentions)
Users struggle with a steep learning curve, finding Facebook for Business overwhelming and support unhelpful. (10 mentions)
Users struggle with the poor interface design of Facebook for Business, finding it confusing and hard to navigate. (9 mentions)
Users struggle with poor usability on Facebook for Business, finding navigation and integration frustrating and overly complicated. (9 mentions)
Users struggle with advertising issues on Facebook for Business, facing integration problems, algorithm flaws, and lack of support. (8 mentions)

Top Pros or Advantages of Facebook for Business

1. Audience Targeting
Users value the effective audience targeting of Facebook for Business, significantly boosting engagement and brand awareness.
See 27 mentions

See Related User Reviews

Cecilia N.
CN

Cecilia N.

Small-Business (50 or fewer emp.)

5.0/5

"Effective Platform for Targeted Marketing and Brand Visibility."

What do you like about Facebook for Business?

Facebook for Business offers powerful audience targeting tools that help reach the right people based on interests, behaviors, and demographics. It’s

LR

Lawal R.

Small-Business (50 or fewer emp.)

5.0/5

"User-Friendly, Expands Reach Effectively"

What do you like about Facebook for Business?

I have been using Facebook for Business for two years and find it incredibly beneficial for promoting my page. It has been instrumental in helping me

2. Ease of Use
Users find Facebook for Business to be user-friendly and approachable, facilitating easy ad management and networking.
See 26 mentions

See Related User Reviews

Brenda  P.
BP

Brenda P.

Small-Business (50 or fewer emp.)

4.0/5

"Facebook for Business is great."

What do you like about Facebook for Business?

I like that I am able to do difrent typed of advertisments specially Lead Generation ads that get me peoples contact information. I also like that the

RB

Ronald B.

Small-Business (50 or fewer emp.)

5.0/5

"Facebook deals"

What do you like about Facebook for Business?

It's easy to use however I think they have set up an egg a program and coding that if you spend a lot more money you get a better positioning and more

3. Campaign Management
Users appreciate the powerful audience targeting of Facebook for Business, enhancing their advertising effectiveness and engagement.
See 22 mentions

See Related User Reviews

Brenda  P.
BP

Brenda P.

Small-Business (50 or fewer emp.)

4.0/5

"Facebook for Business is great."

What do you like about Facebook for Business?

I like that I am able to do difrent typed of advertisments specially Lead Generation ads that get me peoples contact information. I also like that the

Cecilia N.
CN

Cecilia N.

Small-Business (50 or fewer emp.)

5.0/5

"Effective Platform for Targeted Marketing and Brand Visibility."

What do you like about Facebook for Business?

Facebook for Business offers powerful audience targeting tools that help reach the right people based on interests, behaviors, and demographics. It’s

4. Advertising Management
Users appreciate the extended brand reach offered by Facebook for Business, enhancing visibility and engagement.
See 20 mentions

See Related User Reviews

Brenda  P.
BP

Brenda P.

Small-Business (50 or fewer emp.)

4.0/5

"Facebook for Business is great."

What do you like about Facebook for Business?

I like that I am able to do difrent typed of advertisments specially Lead Generation ads that get me peoples contact information. I also like that the

Verified User
A

Verified User

Small-Business (50 or fewer emp.)

4.0/5

"Helping to Build the Brand"

What do you like about Facebook for Business?

I was able to extend the reach of my brand. National and international exposure.

5. Features
Users value the convenient management features of Facebook for Business for promoting and organizing content seamlessly.
See 19 mentions

See Related User Reviews

Cecilia N.
CN

Cecilia N.

Small-Business (50 or fewer emp.)

5.0/5

"Effective Platform for Targeted Marketing and Brand Visibility."

What do you like about Facebook for Business?

Facebook for Business offers powerful audience targeting tools that help reach the right people based on interests, behaviors, and demographics. It’s

HM

Harsh M.

Small-Business (50 or fewer emp.)

4.5/5

"Facebook for Business Review"

What do you like about Facebook for Business?

Facebook for Business is a tool to create digital presence. It has helped me reach wide audience and provides with easy integration with other platfor

6. Advertising
Users value the targeted advertising capabilities of Facebook for Business, enhancing brand reach and customer engagement.
See 17 mentions

See Related User Reviews

Brenda  P.
BP

Brenda P.

Small-Business (50 or fewer emp.)

4.0/5

"Facebook for Business is great."

What do you like about Facebook for Business?

I like that I am able to do difrent typed of advertisments specially Lead Generation ads that get me peoples contact information. I also like that the

RB

Ronald B.

Small-Business (50 or fewer emp.)

5.0/5

"Facebook deals"

What do you like about Facebook for Business?

It's easy to use however I think they have set up an egg a program and coding that if you spend a lot more money you get a better positioning and more

Top Cons or Disadvantages of Facebook for Business

1. Ad Issues
Users express concerns about the unfair ad system that favors larger businesses, complicating the experience for smaller ones.
See 16 mentions

See Related User Reviews

Fernando S.
FS

Fernando S.

Small-Business (50 or fewer emp.)

4.0/5

"It is very usefull for your business (if you use ads)"

What do you dislike about Facebook for Business?

It doesn't have "organical" impacts, you will need to create ads if you want clients and interactions

RB

Ronald B.

Small-Business (50 or fewer emp.)

5.0/5

"Facebook deals"

What do you dislike about Facebook for Business?

How they have their algorithm set up it's not fair to small businesses who can't afford to spend larger money for ads

2. Ad Management Issues
Users face ad management issues with Facebook for Business, finding it challenging and unfair for small businesses.
See 14 mentions

See Related User Reviews

Fernando S.
FS

Fernando S.

Small-Business (50 or fewer emp.)

4.0/5

"It is very usefull for your business (if you use ads)"

What do you dislike about Facebook for Business?

It doesn't have "organical" impacts, you will need to create ads if you want clients and interactions

RB

Ronald B.

Small-Business (50 or fewer emp.)

5.0/5

"Facebook deals"

What do you dislike about Facebook for Business?

How they have their algorithm set up it's not fair to small businesses who can't afford to spend larger money for ads

3. Poor Customer Support
Users are frustrated with the poor customer support from Facebook for Business, making issue resolution nearly impossible.
See 14 mentions

See Related User Reviews

Verified User
A

Verified User

Small-Business (50 or fewer emp.)

3.0/5

"Too complicated"

What do you dislike about Facebook for Business?

Too complicated. In particular, the ads section could be made more useful for small businesses that don't use agencies. A lot of spam and scams on Fa

Verified User
A

Verified User

Enterprise (> 1000 emp.)

2.5/5

"When it works, it works well"

What do you dislike about Facebook for Business?

If something doesn't work, you need an engineering degree to try and figure out whats going on, trying to reach out to Facebook support is even more u

4. Ad Restrictions
Users find ad restrictions on Facebook for Business unfair to small businesses, complicating their advertising efforts.
See 10 mentions

See Related User Reviews

RB

Ronald B.

Small-Business (50 or fewer emp.)

5.0/5

"Facebook deals"

What do you dislike about Facebook for Business?

How they have their algorithm set up it's not fair to small businesses who can't afford to spend larger money for ads

Verified User
A

Verified User

Small-Business (50 or fewer emp.)

3.0/5

"Too complicated"

What do you dislike about Facebook for Business?

Too complicated. In particular, the ads section could be made more useful for small businesses that don't use agencies. A lot of spam and scams on Fa

5. Learning Curve
Users struggle with a steep learning curve, finding Facebook for Business overwhelming and support unhelpful.
See 10 mentions

See Related User Reviews

Verified User
U

Verified User

Mid-Market (51-1000 emp.)

4.0/5

"Convenient and User Friendly"

What do you dislike about Facebook for Business?

It doesn't look very visually organized which can be overwhelming for a beginner. I like when content looks visually organized and aesthetically strea

Verified User
A

Verified User

Enterprise (> 1000 emp.)

2.5/5

"When it works, it works well"

What do you dislike about Facebook for Business?

If something doesn't work, you need an engineering degree to try and figure out whats going on, trying to reach out to Facebook support is even more u

6. Poor Interface Design
Users struggle with the poor interface design of Facebook for Business, finding it confusing and hard to navigate.
See 9 mentions

See Related User Reviews

Verified User
U

Verified User

Mid-Market (51-1000 emp.)

4.0/5

"Convenient and User Friendly"

What do you dislike about Facebook for Business?

It doesn't look very visually organized which can be overwhelming for a beginner. I like when content looks visually organized and aesthetically strea

Thomas S.
TS

Thomas S.

Small-Business (50 or fewer emp.)

4.0/5

"Confusing layout, but it's still an industry standard"

What do you dislike about Facebook for Business?

Layout, digging for invoices, menu diving for answers to functionality that should be standard and easy. UX needs major overhaul.

7. Poor Usability
Users struggle with poor usability on Facebook for Business, finding navigation and integration frustrating and overly complicated.
See 9 mentions

See Related User Reviews

Thomas S.
TS

Thomas S.

Small-Business (50 or fewer emp.)

4.0/5

"Confusing layout, but it's still an industry standard"

What do you dislike about Facebook for Business?

Layout, digging for invoices, menu diving for answers to functionality that should be standard and easy. UX needs major overhaul.

Verified User
A

Verified User

Enterprise (> 1000 emp.)

2.5/5

"When it works, it works well"

What do you dislike about Facebook for Business?

If something doesn't work, you need an engineering degree to try and figure out whats going on, trying to reach out to Facebook support is even more u

8. Advertising Issues
Users struggle with advertising issues on Facebook for Business, facing integration problems, algorithm flaws, and lack of support.
See 8 mentions

See Related User Reviews

RB

Ronald B.

Small-Business (50 or fewer emp.)

5.0/5

"Facebook deals"

What do you dislike about Facebook for Business?

How they have their algorithm set up it's not fair to small businesses who can't afford to spend larger money for ads

Verified User
A

Verified User

Small-Business (50 or fewer emp.)

3.0/5

"Too complicated"

What do you dislike about Facebook for Business?

Too complicated. In particular, the ads section could be made more useful for small businesses that don't use agencies. A lot of spam and scams on Fa

Facebook for Business Reviews (1,412)

View 1 Video Reviews
Reviews

Facebook for Business Reviews (1,412)

View 1 Video Reviews
4.2
1,412 reviews
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Luisa R.
LR
Content Creator
Small-Business (50 or fewer emp.)
"Great for Niche Ad Targeting, but New Features and Support Need Improvement"
What do you like best about Facebook for Business?

It helps me dial down on my targeting for ads, I work with very niche locations and this is very useful for those type of clients. It also allows me to create and interact with different communities. I use it everyday in my job and although there are some tricky parts and bugs it is generally a good platform to manage paid and organic marketing as it integrates easily with most of the most famous CRMS Review collected by and hosted on G2.com.

What do you dislike about Facebook for Business?

There's always new features being launched and many times the platform "forces" you to use them as it toggles on automatically some thing that can mess up delivery if we're not careful. Support can definetly be better, it takes a lot of knowledge on the platform to be able to reach a human Review collected by and hosted on G2.com.

Sierra G.
SG
Social Media and Marketing Manager
Automotive
Mid-Market (51-1000 emp.)
"Facebook for Business"
What do you like best about Facebook for Business?

I like how easy it is to use Facebook for Business. It's just like using Facebook for regular but with a bit more tools that allows you to see insights and audience on social posts. You can also boost posts and spend money of any budget on ads that pop up on various audiences or you can create the audience. Facebook for business also allows you to tie in multiple business under one business account which is good if you are a two store business with multiple locations. It's easy that you can add and remove admins with ease without losing your entire Facebook Business account. I use it every single day as a Social Media and Marketing Manager in the E-Commerce Department. Review collected by and hosted on G2.com.

What do you dislike about Facebook for Business?

The only thing I dislike is the fact that you can only meta verify two business accounts no matter if you have two stores with two instagrams and two facebooks. Review collected by and hosted on G2.com.

Doreen M A.
DA
Founder
Human Resources
Small-Business (50 or fewer emp.)
"Effortless Audience Targeting with Powerful Ad Tools"
What do you like best about Facebook for Business?

What I like best about Facebook for Business is how easy it is to reach a wide and targeted audience. The platform’s advertising tools allow me to customize who sees my posts based on interests, location, and behavior, which helps me attract real customers Review collected by and hosted on G2.com.

What do you dislike about Facebook for Business?

What I dislike about Facebook for Business is that organic reach has become very limited. Without paid ads, it’s difficult for posts to reach a large audience, even when you have many followers Review collected by and hosted on G2.com.

Tiffany C.
TC
Salon Owner
Small-Business (50 or fewer emp.)
"Great for Expanding Reach, But Needs a Simpler Interface"
What do you like best about Facebook for Business?

I use Facebook Meta ads to increase the visibility of my Instagram account and attract new clients by reaching a wider audience. Review collected by and hosted on G2.com.

What do you dislike about Facebook for Business?

I find that it’s not as user-friendly as I would like for the average person using it day to day. The ads can be confusing, and there are just too many strategies to choose from. I really wish it were simpler for an everyday user to create the right ad and reach the right audience without having to guess. Review collected by and hosted on G2.com.

LR
Manager
Small-Business (50 or fewer emp.)
"User-Friendly, Expands Reach Effectively"
What do you like best about Facebook for Business?

I have been using Facebook for Business for two years and find it incredibly beneficial for promoting my page. It has been instrumental in helping me reach out to a wide audience and potential customers, which has led to an increase in sales and profits for my business. One of the standout features for me is the platform's user-friendliness; the interface makes navigating and managing my business activities much simpler. Using apps related to Facebook for Business further facilitates connecting with more people, making it a superior platform compared to others for audience reach. I genuinely appreciate how quickly it enables me to engage with a larger audience, enhancing my business's presence and growth. Overall, I am delighted with how user-friendly and efficient it is, and I would rate it a perfect 10 out of 10. Review collected by and hosted on G2.com.

What do you dislike about Facebook for Business?

I found the initial setup of Facebook for Business to be really difficult, especially when trying to update or set up a profile. The process was complicated, and I made several errors, which often required me to refer to YouTube for help. These errors were challenging to correct, indicating that the setup process is not very intuitive. Review collected by and hosted on G2.com.

Melissa D.
MD
Social Media Director
Small-Business (50 or fewer emp.)
"Facebook for Business: still (kinda) worth it, but not without a budget"
What do you like best about Facebook for Business?

Facebook still has a massive global audience, strong ad targeting features, and remains one of the best event promotion platforms available. Review collected by and hosted on G2.com.

What do you dislike about Facebook for Business?

Organic reach is down and continues to fall thanks to the algorithm deprioritizing business content, it can be an exercise in frustration due to all the tools and settings hidden in various nested menus, and the platform is less trustworthy in the eyes of the audience due to Meta's poor approach to data privacy. Review collected by and hosted on G2.com.

Cecilia N.
CN
|Adjunct Instructor| Social Media Manager|
Education Management
Small-Business (50 or fewer emp.)
"Effective Platform for Targeted Marketing and Brand Visibility."
What do you like best about Facebook for Business?

Facebook for Business offers powerful audience targeting tools that help reach the right people based on interests, behaviors, and demographics. It’s great for building brand awareness and engaging with potential customers through posts, ads, and Messenger. The platform also provides helpful insights and analytics to measure performance and optimize campaigns. Review collected by and hosted on G2.com.

What do you dislike about Facebook for Business?

The ad manager interface can be complex and overwhelming for beginners. Additionally, frequent changes to algorithms and ad policies can affect reach and require constant adjustments. Organic reach is also limited, pushing businesses to rely heavily on paid advertising. Review collected by and hosted on G2.com.

Krishan K.
KK
Ecommerce Officer
Building Materials
Mid-Market (51-1000 emp.)
"Great for Credibility, But Disappointed Shop Feature Isn't Available in India"
What do you like best about Facebook for Business?

This builds trust, showcases my products/services, and gives our business a credible online identity. Review collected by and hosted on G2.com.

What do you dislike about Facebook for Business?

Facebook is not offering the shop in India now. Review collected by and hosted on G2.com.

Raúl S.
RS
PPC Account Manager
Small-Business (50 or fewer emp.)
"Good advertising channel but increasingly limits manual control"
What do you like best about Facebook for Business?

It is a perfect advertising channel for any ecommerce when it comes to users who are at the beginning of the funnel or for re-impacting with remarketing. Review collected by and hosted on G2.com.

What do you dislike about Facebook for Business?

I like it less and less that they promote the use of automated strategies so much and hide manual functionalities in the process of creating campaigns. Review collected by and hosted on G2.com.

DF
Founder
Small-Business (50 or fewer emp.)
"Facebook for Business is an indispensable tool for expanding online reach."
What do you like best about Facebook for Business?

What I like best about Facebook for Business, now called Meta for Business, is its unparalleled reach to billions of active users. Businesses can get their message across to a massive audience, but it also allows the message to be seen by the right people. Review collected by and hosted on G2.com.

What do you dislike about Facebook for Business?

It feels like the platform favors paid reach over natural organic reach. You also have to pay monthly just to be verified. Review collected by and hosted on G2.com.