The dashboard is easy to understand and use. Creating audiences is quick and simple. The reports clearly show how the ads are performing, which helps us make better decisions and improve our campaigns. Review collected by and hosted on G2.com.

One drawback is that, in some cases, the options for detailed audience segmentation can feel a bit limited. Also, there isn’t an easy way to delete old or test campaigns. Being able to remove unused campaigns would make it easier to keep the dashboard cleaner and better organized. Review collected by and hosted on G2.com.

AdRoll keeps my brand in front of people who already showed interest. One pixel, clear audiences, and my retargeting runs across channels without me babysitting it. For a small team like mine, that simplicity matters more than any fancy feature. Review collected by and hosted on G2.com.

Attribution reporting can feel a little optimistic, so I verify results against my own CRM. Better support for Arabic creative and Middle East audiences would make it even more useful for my market. Review collected by and hosted on G2.com.

We advertise for some clients who are unable to utilize traditional retargeting because of the nature of their business (healthcare, housing, etc.). AdRoll gives us the ability to retarget relevant audiences for these clients to keep the brand front of mind for users who have already expressed interest. This leads to higher conversion rates and increased brand awareness. AdRoll makes it easy to upload creative in a variety of sizes for maximum placement opportunities. We can add utm tracking so we know how each campaign is performing, and each ad size individually. The UI is user-friendly and easy to navigate on your own, too. Review collected by and hosted on G2.com.

The overall reporting features are somewhat limited, so when relaying performance metrics to clients we have to manually gather information and create additional charts and graphs. We've also gotten feedback from clients that the cost is a bit higher than expected, but when we are trying to circumvent certain ad platform limitations, I guess that is to be expected. Review collected by and hosted on G2.com.

What I like best about AdRoll is how easy the data is to get to. Campaign performance is clear and simple to find, so we can see what’s working and make decisions quickly. The team is also very proactive. They come to us with recommendations and optimisations before we’ve even asked, which feels like a real partnership. Overall they’re easy to deal with: responsive, friendly and always willing to help. Review collected by and hosted on G2.com.

Most of our marketing is Local Area Marketing, running hyper-local campaigns for individual stores across the country. For some channels, targeting at that store level isn’t always possible, which can limit how we use them. Review collected by and hosted on G2.com.

Honestly the retargeting is what sold me, it brings back people who checked out our product pages and left without buying, and way more of them convert than I expected. Setup was quick too, pixel in, audience set, campaign live in like 15 minutes, didn't need to hire anyone for it. Dashboard makes it easy to see what's actually working, wish reporting went a bit deeper, but overall it just gets the job done. Review collected by and hosted on G2.com.

I don't think AdRoll has a much easier UI/UX experience, especially for new users. It seems simple at first but once you start managing multiple campaigns, the settings can get confusing pretty fast. And AdRoll itself seems way more slower than it should be. Sometimes it gets so much slow that it becomes frustrating to work with. Review collected by and hosted on G2.com.

The customer support is great, they go above & beyond to help their customers. Review collected by and hosted on G2.com.

The UX/UI is very outdated, they really need to work on their platform to keep at par with other ad platforms. They still don't have a 'duplicate ad campaign' feature on their platform. At the campaign level, the ad creatives need to be manually added with no duplicating option. The columns of the campaigns can be adjusted as per the requirement, but the titles are not sticky, so I have to go up & down while I see the numbers & the titles of them... I can go on & on about the issues this ad platform has... actually too many limitations. Review collected by and hosted on G2.com.

AdRoll has been a valuable platform for improving our digital marketing efforts and driving business growth. Its programmatic advertising and retargeting capabilities help us reconnect with potential customers, increase brand visibility, and engage audiences who have previously interacted with our business. Review collected by and hosted on G2.com.

Nothing as such as I am using it successfully from the last 10 years. Review collected by and hosted on G2.com.

It makes creating advertisements on social media very easy and efficient. They created a full ad set for me using my businesses information. I can upload a list of contacts and it will target them specifically or I can create an ad to obtain new leads. I like that there is an ad credit include in the subscription fee so I don't have to worry about paying extra unless I go over the ad credit amount. Review collected by and hosted on G2.com.

Setting up the campaigns can be confusing sometimes. Review collected by and hosted on G2.com.

AdRoll has been really helpful for my retargeting approach. It lets me retarget leads who have visited our product pages, or even added a product to their cart but never completed a purchase. The overview is great as well, and makes it easy to keep track of what’s going on. Review collected by and hosted on G2.com.

I dislike that every time I open AdRoll, it first opens a page that says "Oops, page not found." I then have to navigate back to the main page before I can start working. That said, this is the only minor problem I have. Review collected by and hosted on G2.com.

Working in the finance industry, we often have challenges retargeting customers due to various platforms rules. Adroll helped us setup campaigns to allow us to get around these limitations, and has become a crucial part of our strategy to reingage potential customers. Review collected by and hosted on G2.com.

Adroll is designed to be user friendly, so conversely, lacks options for more experienced programmatic specialist. For example, applying impression tracking requires assistance from the support team. Review collected by and hosted on G2.com.