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Supply Side Platform (SSP) reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.

Best Supply Side Platform (SSP) Software

    Supply side platforms (SSPs) allow publishers to make money from their websites by creating and selling ad inventory to marketers on an impression-by-impression, or visitor-by-visitor, basis. By selling ads in real time, publishers can provide advertisers with better visibility into individual impressions and gain instant clarity into advertising demand. This ensures that publishers sell their inventory at the most optimal price point and leverage their ad inventory to the fullest extent. SSPs are used in conjunction with publisher ad servers—either as a single product or two separate integrated products—that provide the functionality to manage ad inventory and traffic incoming ads. SSPs, in turn, give publisher ad servers the ability to sell their advertising inventory in real time through advertising exchanges or directly to advertisers’ demand side platforms (DSPs).

    To qualify for inclusion in the SSP category, a product must:

    Include publisher ad server functionality or be able to integrate with publisher ad servers
    Connect to ad exchanges and directly to DSPs to sell ad inventory in real times

    Top 9 Supply Side Platform (SSP) Software

    • Google Ad Manager
    • MoPub
    • AppNexus Marketplace
    • BounceX
    • OpenX
    • RhythmOne
    • Rubicon
    • PubMatic
    • ONE

    Compare Supply Side Platform (SSP) Software

    G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
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    (168)4.0 out of 5

    DoubleClick for Publishers is a complete ad revenue engine that helps publishers capture the full value of every impression across demand sources and channels. Seamless integration with DoubleClick Ad Exchange provides instant connection to millions of quality advertisers, while the natively integrated sales management platform streamlines operations for maximized sales at minimized costs.

    (20)3.7 out of 5

    MoPub is a hosted ad serving solution built specifically for mobile publishers.

    (13)3.8 out of 5

    Maximize your revenue by working with the world’s largest independent programmatic marketplace. Built on top of AppNexus’ truly open and transparent platform, the AppNexus Publisher SSP provides advanced controls that let you use your proprietary data to manage your demand partners across desktop, mobile, native and video. "Like many other premium publishers who are shifting from a traditional newspaper revenue model to a digital one, we were looking for a partner to help us better monetize our

    (21)4.5 out of 5

    Wunderkind is a leading performance marketing engine that delivers tailored experiences at scale. Digital businesses use Wunderkind to remember who users are better than ever before, allowing them to deliver high-performing, one-to-one messages on websites, through emails and texts, and in ads at a scale that’s not otherwise possible. Wunderkind drives $1.2 billion dollars annually in directly attributable revenue for top e-commerce brands like Uniqlo, Sonos and HelloFresh, often ranking as a t

    (18)3.1 out of 5

    OpenX’s vision is to unleash the full economic potential of digital media companies through superior advertising technology.

    (15)3.4 out of 5

    RhthymOne is the data-driven marketing company that connects with brands assets to find and and connect with high-value consumers.

    Seller Cloud is the leading independent advertising marketplace that connects sellers across a global landscape of trusted, high-quality buyers. Maximize yield for your inventory and audiences across all screens and formats, with all of the benefits that automation provides.

    (11)3.2 out of 5

    PubMatic is a digital advertising technology company for premium content creators. The PubMatic platform empowers independent app developers and publishers to control and maximize their digital advertising businesses. PubMatic’s publisher-first approach enables advertisers to maximize ROI by reaching and engaging their target audiences in brand-safe, premium environments across ad formats and devices. Since 2006, PubMatic has created an efficient, global infrastructure and remains at the forefro

    (15)3.1 out of 5

    ONE by AOL: Publishers enables publishers to maximize their digital advertising revenue while providing the controls to minimize sales channel conflicts. It is built by industry veterans from and ONE by AOL: Ad Server, leveraging over 15 years of global experience in non-reserved, yield optimization and ad serving technology.

    (16)4.8 out of 5

    AdPushup is a revenue optimization platform that helps web publishers sustainably grow their advertising revenue by using a combination of cutting-edge technology, premium demand partnerships, and proven ad ops expertise. AdPushup is a Google Certified Publishing Partner and an IAB Member.

    (14)4.4 out of 5

    Insticator is revolutionizing the relationship between publishers, advertisers, researchers and audiences.

    (4)4.1 out of 5

    360 Polaris is a revolutionary ad monetisation platform for video, web and mobile publishers. A all-in-one solution for content providers that integrates advanced capabilities and offers unparalleled transparency and control, no matter what their sales strategy.

    (12)4.0 out of 5

    Integrated ad management platform: RTB, Video, Mobile.

    (3)2.2 out of 5

    Operative gives media companies the power of an open, data-driven, highly configurable architecture that works across all linear, digital and converged deals.

    (2)3.5 out of 5

    Quite simply, it is the next evolution of revenue management. Faster, more scalable, and even easier to use, AdBook+ brings sales enablement, yield management and workflow automation together in a single platform: a Revenue Management Platform.

    (3)5.0 out of 5

    Admixer SSP is a gateway to Admixer programmatic ecosystem for publishers, app developers, ad networks, sales houses who want to sell their inventory and audience via OpenRTB or Header Bidding connections. Main benefits: - Access to 100+ top-rated DSPs through a single account - Direct demand from Admixer.DSP (a self-service DSP for ad agencies) - 100% Risk-free demand. All ad creatives are scanned by leading ad verification vendors - Various ad formats (Display/Native/Video/Audio/Rich media t

    (3)4.5 out of 5

    Naviga Ad facilitates user-friendly and efficient selling in any possible combination of your print, digital and broadcast medias publications.

    (4)3.4 out of 5

    sovrn helps publishers claim their stake in the independent web.

    (2)4.5 out of 5

    Pure performance driven technology for results oriented publishers. Publisher Edge allows you to close the loop, connecting all aspects of your business by solving your everyday challenges. At the heart of our approach is enabling your ability to monetize. This means creating individual products, connected through a unified dashboard, which work seamlessly to identify threats and opportunities. Once identified, we give you the essential tools needed to nurture new revenue streams regardless of c

    (1)5.0 out of 5

    The company enables brands to scale native advertising campaigns across premium and niche publishers, while publishers benefit from access to ADYOULIKE’s marketplace.

    (1)4.5 out of 5

    E-planning is an ad tech company that provides multiple top-notch solutions for publishers and advertisers in order to maximize their reach to every audience in the Open Web. We are a trusted partner with a fierce commitment to innovation and transparency.

    (3)4.5 out of 5

    Getintent. AI-powered bidder, service powered by people. Getintent is the platform that fuels programmatic business. The Getintent highly customizable AI-powered programmatic suite empowers agencies, ad networks and publishers with an essential tool to grow their programmatic revenues. Why Getintent? • Proprietary technology stack; • Transparency and real-time reporting; • Self-service UI and real-time API • AI-based performance optimization; • Service with a human face; • Flexible and afforda

    (1)2.5 out of 5

    PubNative is a mobile native mobile publisher platform that lets you create relebant ads to fit your apps design.

    (1)4.5 out of 5

    SmartyAds Supply Side Platform is a publisher-focused solution designed to streamline the process of cross-channel media-selling and inventory management. In real-time SmartyAds SSP provides publishers with a holistic overview of their inventory performance, and delivers effective bid optimization through header-bidding technology that maximizes demand and naturally grows the level of yields. SmartyAds SSP merges all publisher’s demand sources (preferred deals, networks, trading desks, and DSPs)

    0 ratings

    33Across is an ad tech company focused on gaining consumer attention. Their platform unifies high-impact creative, quality supply, and technology-driven scale.

    0 ratings

    Accueil provides email marketing, newsletters, CRM & transactional emails where audience is targeted very specifically with messages.

    0 ratings

    Largest Programmatic Digital Media Purchasing Marketplace. Efficiency And Scale Report. Use your own DSP (Demand Side Platform) or SSP (Supply Side Platform) platform with your own logo, brand, and ad space codes.

    The Integrated Advertising Platform provides a centralized command center for creating, activating, and managing campaigns across all channels and the corresponding media in one place with a unified experience and technology. Our holistic approach has not only focused on reducing unnecessary steps, redundant tasks, and unwarranted complexity in the DSP, DMP, and Ad Server. The IAP also closes the gaps between these technologies and delivers a seamless integration providing significant benefits.

    0 ratings

    adfurikun is a smartphone app-focused supply side platform.

    0 ratings

    Adperium is a self-service online advertising network.

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    Check out the G2 Grid® for the top Supply Side Platform (SSP) Software products. G2 scores products and sellers based on reviews gathered from our user community, as well as data aggregated from online sources and social networks. Together, these scores are mapped on our proprietary G2 Grid®, which you can use to compare products, streamline the buying process, and quickly identify the best products based on the experiences of your peers.
    High Performers
    Google Ad Manager
    AppNexus Marketplace
    Market Presence