# Best Supply Side Platforms (SSP)

  *By [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)*

   Supply side platforms (SSPs) allow publishers to make money from their websites by creating and selling ad inventory to marketers on an impression-by-impression, or visitor-by-visitor, basis. By selling ads in real time, publishers can provide advertisers with better visibility into individual impressions and gain instant clarity into advertising demand. This ensures that publishers sell their inventory at the most optimal price point and leverage their ad inventory to the fullest extent. SSPs are used in conjunction with publisher ad servers—either as a single product or two separate integrated products—that provide the functionality to manage ad inventory and traffic incoming ads. SSPs, in turn, give publisher ad servers the ability to sell their advertising inventory in real time through advertising exchanges or directly to advertisers’ demand side platforms (DSPs).

To qualify for inclusion in the SSP category, a product must:

- Include publisher ad server functionality or be able to integrate with publisher ad servers
- Connect to ad exchanges and directly to DSPs to sell ad inventory in real times





## Category Overview

**Total Products under this Category:** 100


## Trust & Credibility Stats

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 1,100+ Authentic Reviews
- 100+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.


## Best Supply Side Platforms (SSP) At A Glance

- **Leader:** [Google Ad Manager](https://www.g2.com/products/google-ad-manager/reviews)
- **Highest Performer:** [GaleForceMedia](https://www.g2.com/products/galeforcemedia/reviews)
- **Easiest to Use:** [GaleForceMedia](https://www.g2.com/products/galeforcemedia/reviews)
- **Top Trending:** [EX.CO](https://www.g2.com/products/ex-co/reviews)
- **Best Free Software:** [EX.CO](https://www.g2.com/products/ex-co/reviews)


---

**Sponsored**

### Opti Digital

Opti Digital is an advertising technology (AdTech) designed to help media publishers optimize their advertising revenue through innovative and effective strategies. Established in 2018, Opti Digital focuses on providing advanced technologies that enhance the monetization capabilities of publishers and advertisers alike. With a commitment to innovation and efficiency, the company employs cutting-edge solutions such as dynamic flooring, original ad formats, ad optimization features, real-time granular insights and an ad management wrapper to meet the evolving needs of the digital advertising landscape. The target audience for Opti Digital includes global media publishers and channel partners seeking to maximize their advertising revenue while navigating the complexities of the digital marketplace. By leveraging artificial intelligence and data-driven strategies, Opti Digital empowers its clients to unlock new monetization opportunities and remain competitive in a rapidly changing environment. The platform is particularly beneficial for publishers who are looking to enhance their ad performance and optimize their ad inventory management. Key features of Opti Digital include dynamic price flooring, which allows publishers to set flexible pricing strategies for their ad inventory, and innovative ad formats, based on social display ads that engage users while maximizing revenue potential. The ad management wrapper simplifies the integration of various ad technologies, enabling publishers to streamline their operations and improve overall efficiency. Additionally, Opti Digital is committed to providing cookieless solutions, which are increasingly important in today's privacy-conscious digital landscape. This focus not only helps clients stay compliant with regulations but also positions them to adapt to future changes in the advertising ecosystem. Opti Digital's partnerships with notable publishers and organizations, such as Euronews, 1XL, Sporskeeda, Valnet, Verticalscope, Snack Media, Gizmodo, and the IAB’s Transparency and Consent Framework, further enhance its credibility and reach within the industry. As a recognized Google Certified Publishing Partner (GCPP) and a technology partner of Prebid, Opti Digital demonstrates its commitment to transparency and best practices in digital advertising. By prioritizing sustainability and reducing the carbon footprint of ads, Opti Digital also aligns with the growing demand for environmentally responsible advertising solutions. This multifaceted approach ensures that publishers can not only optimize their revenue but also contribute positively to the industry and the environment.



[Book a Demo](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=286&secure%5Bdisplayable_resource_id%5D=286&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=286&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1405571&secure%5Bresource_id%5D=286&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fsupply-side-platform-ssp&secure%5Btoken%5D=d906d5595f8dc818c53d48017343a66c3ac58728898ceabba6c63720e07de32d&secure%5Burl%5D=https%3A%2F%2Foptidigital.com%2Frequest-demo&secure%5Burl_type%5D=book_demo)

---

## Top-Rated Products (Ranked by G2 Score)
  ### 1. [Google Ad Manager](https://www.g2.com/products/google-ad-manager/reviews)
  DoubleClick for Publishers is a complete ad revenue engine that helps publishers capture the full value of every impression across demand sources and channels. Seamless integration with DoubleClick Ad Exchange provides instant connection to millions of quality advertisers, while the natively integrated sales management platform streamlines operations for maximized sales at minimized costs.


  **Average Rating:** 4.2/5.0
  **Total Reviews:** 232

**User Satisfaction Scores:**

- **SSP Functionality :** 8.2/10 (Category avg: 8.5/10)
- **Impression Targeting:** 8.6/10 (Category avg: 8.3/10)
- **Ease of Admin:** 7.9/10 (Category avg: 8.4/10)
- **Bid Reporting:** 8.2/10 (Category avg: 8.3/10)


**Seller Details:**

- **Seller:** [Google](https://www.g2.com/sellers/google)
- **Year Founded:** 1998
- **HQ Location:** Mountain View, CA
- **Twitter:** @google (31,885,216 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1441/ (336,169 employees on LinkedIn®)
- **Ownership:** NASDAQ:GOOG

**Reviewer Demographics:**
  - **Top Industries:** Marketing and Advertising, Publishing
  - **Company Size:** 42% Mid-Market, 37% Small-Business


  ### 2. [EX.CO](https://www.g2.com/products/ex-co/reviews)
  EX.CO is the smarter video technology company harnessing the power of machine learning to maximize revenue across every screen—web, mobile apps, CTV, and DOOH. As a trusted partner to leading media organizations worldwide—including Advance Local, Hearst Newspapers, Motorsport Network, The Arena Group, and Ziff Davis—EX.CO sets the standard for video monetization with its online video platform and AI-driven yield engine, built for growth, control, and transparency. Since 2012, EX.CO has been shaping the future of video. Headquartered in New York City with a global team, the company is proudly backed by The Walt Disney Company, Saban Ventures, Viola Group, 83North, and others.


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 23

**User Satisfaction Scores:**

- **SSP Functionality :** 10.0/10 (Category avg: 8.5/10)
- **Ease of Admin:** 8.5/10 (Category avg: 8.4/10)


**Seller Details:**

- **Seller:** [EX.CO](https://www.g2.com/sellers/ex-co)
- **Year Founded:** 2012
- **HQ Location:** New York, US
- **Twitter:** @EXCOPlatform (196 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/excoplatform/ (191 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 40% Mid-Market, 36% Small-Business


#### Pros & Cons

**Pros:**

- Customer Support (9 reviews)
- Customer Satisfaction (7 reviews)
- Business Growth (6 reviews)
- Platform Capabilities (5 reviews)
- Ease of Use (4 reviews)

**Cons:**

- Dashboard Issues (2 reviews)
- Analytics Limitations (1 reviews)
- Cost Limitations (1 reviews)
- Learning Curve (1 reviews)
- Limited Geographic Data (1 reviews)

  ### 3. [33Across](https://www.g2.com/products/33across/reviews)
  33Across makes the programmatic advertising ecosystem work without cookies, across supply-side platforms, demand-side platforms, publishers, data companies, agencies, and everything in between. Leading global advertisers, platforms, and publishers rely on 33Across to move past cookies and reach consumers in a simple, fair, and transparent manner.


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 123

**User Satisfaction Scores:**

- **SSP Functionality :** 8.3/10 (Category avg: 8.5/10)
- **Impression Targeting:** 8.3/10 (Category avg: 8.3/10)
- **Ease of Admin:** 7.8/10 (Category avg: 8.4/10)
- **Bid Reporting:** 8.1/10 (Category avg: 8.3/10)


**Seller Details:**

- **Seller:** [33Across](https://www.g2.com/sellers/33across)
- **Year Founded:** 2007
- **HQ Location:** NY, US
- **Twitter:** @33Across (1,224 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/33across-inc./ (46 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 58% Small-Business, 31% Mid-Market


#### Pros & Cons

**Pros:**

- Innovation (1 reviews)
- Reliability (1 reviews)

**Cons:**

- Complexity (1 reviews)
- Difficult Learning (1 reviews)
- Inefficient Reporting (1 reviews)

  ### 4. [GaleForceMedia](https://www.g2.com/products/galeforcemedia/reviews)
  GaleForceMedia media buying software is a web-based software platform designed to streamline media processes. GaleForceMedia helps media buyers eliminate redundancies like duplicate field requirements, flexibly manage buys of different media types, accurately measure ad performance and effortlessly reconcile invoices.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 20

**User Satisfaction Scores:**

- **SSP Functionality :** 9.1/10 (Category avg: 8.5/10)
- **Impression Targeting:** 8.5/10 (Category avg: 8.3/10)
- **Ease of Admin:** 9.3/10 (Category avg: 8.4/10)
- **Bid Reporting:** 9.3/10 (Category avg: 8.3/10)


**Seller Details:**

- **Seller:** [Galeforcedigital](https://www.g2.com/sellers/galeforcedigital)
- **Year Founded:** 2014
- **HQ Location:** Palm Beach Gardens, FL
- **LinkedIn® Page:** https://www.linkedin.com/company/gale-force-digital-technologies/ (11 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Marketing and Advertising
  - **Company Size:** 65% Small-Business, 20% Mid-Market


  ### 5. [Opti Digital](https://www.g2.com/products/opti-digital/reviews)
  Opti Digital is an advertising technology (AdTech) designed to help media publishers optimize their advertising revenue through innovative and effective strategies. Established in 2018, Opti Digital focuses on providing advanced technologies that enhance the monetization capabilities of publishers and advertisers alike. With a commitment to innovation and efficiency, the company employs cutting-edge solutions such as dynamic flooring, original ad formats, ad optimization features, real-time granular insights and an ad management wrapper to meet the evolving needs of the digital advertising landscape. The target audience for Opti Digital includes global media publishers and channel partners seeking to maximize their advertising revenue while navigating the complexities of the digital marketplace. By leveraging artificial intelligence and data-driven strategies, Opti Digital empowers its clients to unlock new monetization opportunities and remain competitive in a rapidly changing environment. The platform is particularly beneficial for publishers who are looking to enhance their ad performance and optimize their ad inventory management. Key features of Opti Digital include dynamic price flooring, which allows publishers to set flexible pricing strategies for their ad inventory, and innovative ad formats, based on social display ads that engage users while maximizing revenue potential. The ad management wrapper simplifies the integration of various ad technologies, enabling publishers to streamline their operations and improve overall efficiency. Additionally, Opti Digital is committed to providing cookieless solutions, which are increasingly important in today's privacy-conscious digital landscape. This focus not only helps clients stay compliant with regulations but also positions them to adapt to future changes in the advertising ecosystem. Opti Digital's partnerships with notable publishers and organizations, such as Euronews, 1XL, Sporskeeda, Valnet, Verticalscope, Snack Media, Gizmodo, and the IAB’s Transparency and Consent Framework, further enhance its credibility and reach within the industry. As a recognized Google Certified Publishing Partner (GCPP) and a technology partner of Prebid, Opti Digital demonstrates its commitment to transparency and best practices in digital advertising. By prioritizing sustainability and reducing the carbon footprint of ads, Opti Digital also aligns with the growing demand for environmentally responsible advertising solutions. This multifaceted approach ensures that publishers can not only optimize their revenue but also contribute positively to the industry and the environment.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 22

**User Satisfaction Scores:**

- **SSP Functionality :** 8.8/10 (Category avg: 8.5/10)
- **Impression Targeting:** 8.7/10 (Category avg: 8.3/10)
- **Ease of Admin:** 9.0/10 (Category avg: 8.4/10)
- **Bid Reporting:** 7.4/10 (Category avg: 8.3/10)


**Seller Details:**

- **Seller:** [Opti Digital](https://www.g2.com/sellers/opti-digital)
- **Company Website:** https://www.optidigital.com
- **Year Founded:** 2018
- **HQ Location:** Céret, FR
- **LinkedIn® Page:** https://www.linkedin.com/company/optidigitalsas (42 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Marketing and Advertising
  - **Company Size:** 61% Small-Business, 39% Mid-Market


  ### 6. [Sharethrough](https://www.g2.com/products/sharethrough/reviews)
  Sharethrough is an omnichannel supply side platform underpinned by advanced RTB tech and enhanced ad experiences that are proprietary to Sharethrough. Sharethrough aims to bring human-centric technology to programmatic advertising with the goal of creating a sustainable advertising ecosystem for journalists, content creators, and app developers.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 85

**User Satisfaction Scores:**

- **SSP Functionality :** 9.1/10 (Category avg: 8.5/10)
- **Impression Targeting:** 9.2/10 (Category avg: 8.3/10)
- **Ease of Admin:** 8.6/10 (Category avg: 8.4/10)
- **Bid Reporting:** 8.7/10 (Category avg: 8.3/10)


**Seller Details:**

- **Seller:** [Sharethrough](https://www.g2.com/sellers/sharethrough)
- **Year Founded:** 2008
- **HQ Location:** Montreal, Quebec
- **Twitter:** @sharethrough (5,083 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/638984/ (46 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Marketing and Advertising, Entertainment
  - **Company Size:** 44% Mid-Market, 28% Small-Business


  ### 7. [OpenX](https://www.g2.com/products/openx/reviews)
  OpenX’s vision is to unleash the full economic potential of digital media companies through superior advertising technology.


  **Average Rating:** 3.2/5.0
  **Total Reviews:** 18

**User Satisfaction Scores:**

- **SSP Functionality :** 6.8/10 (Category avg: 8.5/10)
- **Impression Targeting:** 6.8/10 (Category avg: 8.3/10)
- **Ease of Admin:** 7.7/10 (Category avg: 8.4/10)
- **Bid Reporting:** 6.5/10 (Category avg: 8.3/10)


**Seller Details:**

- **Seller:** [OpenX](https://www.g2.com/sellers/openx)
- **Year Founded:** 2007
- **HQ Location:** Pasadena, CA
- **Twitter:** @OpenX (17,221 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/42890/ (518 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Marketing and Advertising
  - **Company Size:** 39% Mid-Market, 33% Small-Business


  ### 8. [PubMatic](https://www.g2.com/products/pubmatic/reviews)
  PubMatic (Nasdaq: PUBM) delivers superior revenue to publishers by being an SSP of choice for agencies and advertisers. PubMatic’s cloud infrastructure platform for digital advertising empowers independent app developers and publishers to increase monetization while enabling media buyers to drive return on investment by reaching and engaging their target audiences in brand-safe, premium environments across ad formats and devices. Since 2006, PubMatic has been expanding its owned and operated global infrastructure and continues to cultivate programmatic innovation. PubMatic operates 14 offices and eight data centers worldwide.


  **Average Rating:** 3.2/5.0
  **Total Reviews:** 11

**User Satisfaction Scores:**

- **SSP Functionality :** 6.1/10 (Category avg: 8.5/10)
- **Impression Targeting:** 5.0/10 (Category avg: 8.3/10)
- **Ease of Admin:** 8.0/10 (Category avg: 8.4/10)
- **Bid Reporting:** 6.3/10 (Category avg: 8.3/10)


**Seller Details:**

- **Seller:** [PubMatic](https://www.g2.com/sellers/pubmatic)
- **Year Founded:** 2006
- **HQ Location:** Redwood City, CA
- **Twitter:** @PubMatic (24,207 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/167624/ (1,271 employees on LinkedIn®)
- **Ownership:** NASDAQ: PUBM

**Reviewer Demographics:**
  - **Company Size:** 36% Mid-Market, 36% Small-Business


  ### 9. [Magnite, for Sellers](https://www.g2.com/products/magnite-for-sellers/reviews)
  Seller Cloud is the leading independent advertising marketplace that connects sellers across a global landscape of trusted, high-quality buyers. Maximize yield for your inventory and audiences across all screens and formats, with all of the benefits that automation provides.


  **Average Rating:** 3.2/5.0
  **Total Reviews:** 19

**User Satisfaction Scores:**

- **SSP Functionality :** 7.0/10 (Category avg: 8.5/10)
- **Impression Targeting:** 6.5/10 (Category avg: 8.3/10)
- **Ease of Admin:** 7.7/10 (Category avg: 8.4/10)
- **Bid Reporting:** 6.8/10 (Category avg: 8.3/10)


**Seller Details:**

- **Seller:** [Magnite](https://www.g2.com/sellers/magnite)
- **Year Founded:** 2007
- **HQ Location:** Playa Vista, CA
- **Twitter:** @magnite (36,357 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/magnite/ (961 employees on LinkedIn®)
- **Ownership:** NASDAQ: MGNI

**Reviewer Demographics:**
  - **Top Industries:** Internet, Marketing and Advertising
  - **Company Size:** 55% Mid-Market, 30% Enterprise


  ### 10. [Automatad](https://www.g2.com/products/automatad/reviews)
  Automatad is a digital media products co, that provides a suite of programmatic monetization solutions that drives efficiency and superior monetization at scale. Using our platform digital publishers can create, monetize and optimize for the best ad experience.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 28

**User Satisfaction Scores:**

- **SSP Functionality :** 9.5/10 (Category avg: 8.5/10)
- **Impression Targeting:** 9.2/10 (Category avg: 8.3/10)
- **Ease of Admin:** 8.7/10 (Category avg: 8.4/10)
- **Bid Reporting:** 9.5/10 (Category avg: 8.3/10)


**Seller Details:**

- **Seller:** [Automatad](https://www.g2.com/sellers/automatad)
- **Year Founded:** 2013
- **HQ Location:** New York, US
- **Twitter:** @AutomatadX (294 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/automatad/ (7 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 57% Small-Business, 33% Mid-Market


  ### 11. [AdBook](https://www.g2.com/products/adbook/reviews)
  Quite simply, it is the next evolution of revenue management. Faster, more scalable, and even easier to use, AdBook+ brings sales enablement, yield management and workflow automation together in a single platform: a Revenue Management Platform.


  **Average Rating:** 3.5/5.0
  **Total Reviews:** 11

**User Satisfaction Scores:**

- **SSP Functionality :** 5.0/10 (Category avg: 8.5/10)
- **Impression Targeting:** 7.8/10 (Category avg: 8.3/10)
- **Bid Reporting:** 9.4/10 (Category avg: 8.3/10)


**Seller Details:**

- **Seller:** [FatTail](https://www.g2.com/sellers/fattail)
- **Year Founded:** 2001
- **HQ Location:** Calabasas, California
- **Twitter:** @fattailinc (9,111 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/fattail/ (27 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 55% Mid-Market, 27% Enterprise


  ### 12. [Genesis SSP](https://www.g2.com/products/genesis-ssp/reviews)
  The Genesis SSP powered by Page Intelligence improves the performance of outstream video. The platform tests and selects one of multiple formats on the fly, adapting to how the user is consuming the content.


  **Average Rating:** 3.3/5.0
  **Total Reviews:** 10

**User Satisfaction Scores:**

- **SSP Functionality :** 6.7/10 (Category avg: 8.5/10)
- **Impression Targeting:** 7.1/10 (Category avg: 8.3/10)
- **Ease of Admin:** 9.0/10 (Category avg: 8.4/10)
- **Bid Reporting:** 8.3/10 (Category avg: 8.3/10)


**Seller Details:**

- **Seller:** [Genesis Media](https://www.g2.com/sellers/genesis-media)
- **Year Founded:** 2010
- **HQ Location:** New York, NY
- **Twitter:** @GenesisMediaNY (856 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/genesis-media-llc/ (31 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 80% Small-Business, 20% Mid-Market


  ### 13. [360 Polaris](https://www.g2.com/products/360-polaris/reviews)
  360 Polaris is a revolutionary ad monetisation platform for video, web and mobile publishers. A all-in-one solution for content providers that integrates advanced capabilities and offers unparalleled transparency and control, no matter what their sales strategy.


  **Average Rating:** 4.0/5.0
  **Total Reviews:** 10

**User Satisfaction Scores:**

- **SSP Functionality :** 8.0/10 (Category avg: 8.5/10)
- **Impression Targeting:** 8.3/10 (Category avg: 8.3/10)
- **Ease of Admin:** 6.7/10 (Category avg: 8.4/10)
- **Bid Reporting:** 8.6/10 (Category avg: 8.3/10)


**Seller Details:**

- **Seller:** [Improve Digital](https://www.g2.com/sellers/improve-digital)
- **Year Founded:** 2008
- **HQ Location:** Schiphol-Rijk, North Holland
- **LinkedIn® Page:** https://www.linkedin.com/company/improve-digital (16 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 50% Mid-Market, 40% Enterprise


  ### 14. [TheViewPoint](https://www.g2.com/products/theviewpoint/reviews)
  TheViewPoint is an innovative video ad monetization platform for CTV/OTT publishers and broadcasters. It is designed to provide every ad tech player looking to monetize video inventory with a transparent demand chain and higher margins. TheViewPoint enables content owners to manage direct deals with demand partners. A wide set of tools developed specifically for the connected TV environment allows publishers to effectively upscale their business.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 12

**User Satisfaction Scores:**

- **SSP Functionality :** 7.8/10 (Category avg: 8.5/10)
- **Impression Targeting:** 8.3/10 (Category avg: 8.3/10)
- **Ease of Admin:** 7.8/10 (Category avg: 8.4/10)
- **Bid Reporting:** 9.2/10 (Category avg: 8.3/10)


**Seller Details:**

- **Seller:** [TheViewPoint](https://www.g2.com/sellers/theviewpoint)
- **Year Founded:** 2019
- **HQ Location:** New York City, New York
- **Twitter:** @_TheViewPoint_ (1,030 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/theviewpoint/ (22 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 58% Small-Business, 25% Mid-Market


  ### 15. [PayTunes](https://www.g2.com/products/paytunes/reviews)
  Mobile advertisement platform.


  **Average Rating:** 4.1/5.0
  **Total Reviews:** 35

**User Satisfaction Scores:**

- **SSP Functionality :** 8.6/10 (Category avg: 8.5/10)
- **Impression Targeting:** 8.2/10 (Category avg: 8.3/10)
- **Ease of Admin:** 8.0/10 (Category avg: 8.4/10)
- **Bid Reporting:** 8.2/10 (Category avg: 8.3/10)


**Seller Details:**

- **Seller:** [paytunes.in](https://www.g2.com/sellers/paytunes-in)
- **Year Founded:** 2015
- **HQ Location:** New Delhi, IN
- **LinkedIn® Page:** https://www.linkedin.com/company/paytunes/ (54 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Marketing and Advertising
  - **Company Size:** 71% Small-Business, 14% Enterprise


  ### 16. [PubWise](https://www.g2.com/products/pubwise/reviews)
  You can't optimize what you can't see. PubWise believes in Radical Observability™, and offers a first party, end-to-end programmatic advertising platform that eliminates unnecessary middlemen and creates observability of the entire digital advertising supply chain for publishers. Technology moves fast, which is why PubWise takes care of it all for you. Analytics are hard, which is why PubWise built SPOT, our patent-pending machine-learning Smart Path Optimization Technology®. Revenue is complex, which is why PubWise offers ease of management and excellent customer support. Optimization is expensive, which is why PubWise offers real time and automatic optimizations as well as available resources.


  **Average Rating:** 3.9/5.0
  **Total Reviews:** 15

**User Satisfaction Scores:**

- **SSP Functionality :** 5.7/10 (Category avg: 8.5/10)
- **Impression Targeting:** 6.7/10 (Category avg: 8.3/10)
- **Ease of Admin:** 3.9/10 (Category avg: 8.4/10)
- **Bid Reporting:** 6.0/10 (Category avg: 8.3/10)


**Seller Details:**

- **Seller:** [PubWise](https://www.g2.com/sellers/pubwise)
- **Year Founded:** 2016
- **HQ Location:** Atlanta, Georgia
- **Twitter:** @pubwiseio (126 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/pubwise.io (4 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 50% Small-Business, 44% Mid-Market


  ### 17. [Adpushup](https://www.g2.com/products/adpushup/reviews)
  AdPushup is a revenue optimization platform that helps web publishers sustainably grow their advertising revenue by using a combination of cutting-edge technology, premium demand partnerships, and proven ad ops expertise. AdPushup is a Google Certified Publishing Partner and an IAB Member.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 24

**User Satisfaction Scores:**

- **SSP Functionality :** 10.0/10 (Category avg: 8.5/10)
- **Impression Targeting:** 10.0/10 (Category avg: 8.3/10)
- **Ease of Admin:** 7.5/10 (Category avg: 8.4/10)
- **Bid Reporting:** 7.5/10 (Category avg: 8.3/10)


**Seller Details:**

- **Seller:** [AdPushup](https://www.g2.com/sellers/adpushup)
- **Year Founded:** 2014
- **HQ Location:** Wilmington, Delaware
- **Twitter:** @adpushup (1,612 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/adpushup/ (185 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 96% Small-Business, 4% Mid-Market


  ### 18. [E-Planning](https://www.g2.com/products/e-planning-e-planning/reviews)
  E-planning is an ad tech company that provides multiple top-notch solutions for publishers and advertisers in order to maximize their reach to every audience in the Open Web. We are a trusted partner with a fierce commitment to innovation and transparency.


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 8

**User Satisfaction Scores:**

- **SSP Functionality :** 7.9/10 (Category avg: 8.5/10)
- **Impression Targeting:** 8.8/10 (Category avg: 8.3/10)
- **Ease of Admin:** 7.7/10 (Category avg: 8.4/10)
- **Bid Reporting:** 7.5/10 (Category avg: 8.3/10)


**Seller Details:**

- **Seller:** [E-Planning](https://www.g2.com/sellers/e-planning)
- **Year Founded:** 1998
- **HQ Location:** Montevideo, UY
- **LinkedIn® Page:** https://www.linkedin.com/company/1376812 (31 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 63% Small-Business, 38% Mid-Market


  ### 19. [Insticator](https://www.g2.com/products/insticator/reviews)
  At Insticator, we’re on a mission to create a smart, unified platform built to collect, aggregate and monetize all of a publisher’s first-party data. Our suite of engagement products empowers publishers and consumers alike to amplify their voices and express their opinions in safe, interactive environments. From our Commenting Platform backed by hybrid AI and human moderation to our Trivia & Polls Unit which enables audiences to interact with content that speaks directly to them, Insticator reaches and pulls insights from over 350 million users monthly. Our vast roster of partners includes Gannett, USA Today, Major League Baseball, Ancestry, WebMD, and countless others. Headquartered in New York City, Insticator’s global footprint spans offices in Miami, Canada, India, the Philippines, Ukraine and the United Kingdom. Visit insticator.com to learn more.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 13

**User Satisfaction Scores:**

- **SSP Functionality :** 6.7/10 (Category avg: 8.5/10)
- **Impression Targeting:** 6.7/10 (Category avg: 8.3/10)
- **Ease of Admin:** 9.0/10 (Category avg: 8.4/10)
- **Bid Reporting:** 6.7/10 (Category avg: 8.3/10)


**Seller Details:**

- **Seller:** [Insticator](https://www.g2.com/sellers/insticator)
- **Year Founded:** 2012
- **HQ Location:** New York, NY
- **LinkedIn® Page:** https://www.linkedin.com/company/2757474/ (54 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 57% Small-Business, 43% Mid-Market


  ### 20. [Vistar Media](https://www.g2.com/products/vistar-media/reviews)
  Vistar Media is the home of out-of-home – providing brands, marketers and media owners with the world’s first truly intelligent platform for buying and selling OOH. Vistar hosts the world’s most extensive digital out-of-home inventory globally, offering the scale, data and expertise that allow brands to capture a better kind of attention. With a full suite of platforms to choose from – demand-side platform, supply-side platform, ad server and Cortex CMS system – Vistar has built the world’s largest marketplace for OOH transactions. Headquartered in New York, Vistar has a presence in more than 20 countries, working with hundreds of brand marketers and media owner networks to power an OOH that’s both timeless and future-proof. DSP: Vistar’s DSP connects marketers to the largest network of ad space in DOOH. Built to power a programmatic DOOH ecosystem when Vistar first launched, today it’s used by marketers to plan campaigns that leverage hyper-contextual storytelling to capture a better kind of attention. SSP: Vistar’s SSP brings automation to physical ad space in order to make DOOH bidding and buying more efficient to marketers at scale. DOOH thrives on breadth and the ability to make a campaign part of the physical world; with Vistar, brands and organizations can focus on generating moments of serendipity and discovery that don’t just create a positive impression, but genuinely lead to action. Ad Server: The Vistar ad server integrates loop-based and programmatic campaigns so media owners choreography inventory with one smart management platform for OOH. The ad server is engineered for media owners who are looking for a single solution to automate manual tasks and increase inventory value, so more marketers can take advantage of the most human channel in advertising. Cortex: Cortex is designed as an intuitive CMS for the world of digital out-of-home. It’s a highly flexible tool for remote deployment, troubleshooting, performance alerts and app development. In an industry that is constantly innovating and improving, media owners need solutions engineered to help them provide new and seamless opportunities for marketers.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 17

**User Satisfaction Scores:**

- **SSP Functionality :** 9.3/10 (Category avg: 8.5/10)
- **Impression Targeting:** 9.0/10 (Category avg: 8.3/10)
- **Ease of Admin:** 9.4/10 (Category avg: 8.4/10)
- **Bid Reporting:** 9.3/10 (Category avg: 8.3/10)


**Seller Details:**

- **Seller:** [Vistar Media](https://www.g2.com/sellers/vistar-media)
- **Year Founded:** 2011
- **HQ Location:** New York, NY
- **LinkedIn® Page:** https://www.linkedin.com/company/vistar-media (352 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Marketing and Advertising
  - **Company Size:** 59% Small-Business, 24% Mid-Market


#### Pros & Cons

**Pros:**

- Customer Support (8 reviews)
- Ease of Use (7 reviews)
- Audience Targeting (3 reviews)
- Easy Implementation (3 reviews)
- Advertising Customization (2 reviews)

**Cons:**

- Complexity (2 reviews)
- Lagging Performance (2 reviews)
- Layout Issues (2 reviews)
- Limited Creativity (2 reviews)
- Rebooting Issues (2 reviews)

  ### 21. [MonetizeMore](https://www.g2.com/products/monetizemore/reviews)
  MonetizeMore is a Google Certified Publishing Partner that has built an award-winning ad tech platform (PubGuru) to empower web publishers and app developers. 1000+ digital publishers trust us to manage their ad revenue optimization across 40 countries.


  **Average Rating:** 4.9/5.0
  **Total Reviews:** 27

**User Satisfaction Scores:**

- **SSP Functionality :** 9.4/10 (Category avg: 8.5/10)
- **Impression Targeting:** 10.0/10 (Category avg: 8.3/10)
- **Ease of Admin:** 9.2/10 (Category avg: 8.4/10)
- **Bid Reporting:** 9.4/10 (Category avg: 8.3/10)


**Seller Details:**

- **Seller:** [MonetizeMore](https://www.g2.com/sellers/monetizemore-08bef1ec-111c-4485-91be-aaafb8e28417)
- **Year Founded:** 2010
- **HQ Location:** White Rock, CA
- **Twitter:** @monetizemore (3,974 Twitter followers)
- **LinkedIn® Page:** http://www.linkedin.com/company/monetizemore (78 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 67% Small-Business, 26% Mid-Market


  ### 22. [Adsterra Network](https://www.g2.com/products/adsterra-network/reviews)
  Adsterra is a global adtech company and advertising network founded in 2013. The platform connects advertisers and publishers worldwide, providing solutions for traffic monetization and digital advertising campaigns. Adsterra partners with over 45,000 direct publishers, alongside more than 16,000 advertisers, affiliates, and media agencies spanning 248 GEOs. The company delivers a diverse selection of advertising formats, including Popunder, In-Page Push, Social Bar, and Interstitial ads, serving both mainstream and niche verticals. The platform accommodates different user needs by offering both self-service and fully managed accounts. Advertisers can efficiently launch, manage, and refine campaigns using advanced targeting features and optimization tools, while publishers are equipped to monetize web and social traffic through a variety of ad formats within an intuitive, automated environment. High standards of traffic quality and compliance are upheld by integrating both automated technologies and manual review processes. The platform supports a wide range of pricing models, such as CPM, CPC, CPA, and RTB, complemented by flexible payment solutions and reliable payout cycles. Focusing on global scalability, operational transparency, and performance-driven outcomes, Adsterra continues to reinforce its role as a well-established participant in the digital advertising landscape. Awards & Recognition Adsterra has built a strong and enduring reputation within the adtech sector. The company is consistently shortlisted for prominent industry awards and secures multiple accolades on an annual basis. In 2025, Adsterra earned several significant titles: - Best Advertising Network of the Year 2025 — uCompares Awards - Best Traffic Source 2025 — uCompares Awards - Top-3 Ad Networks 2025 — OfferVault - Best Popunder & Clickunder Network 2025 — Affbank Awards - Best Mobile Advertising Network 2025 — Affbank Awards


  **Average Rating:** 3.7/5.0
  **Total Reviews:** 13

**User Satisfaction Scores:**

- **SSP Functionality :** 2.8/10 (Category avg: 8.5/10)
- **Impression Targeting:** 3.3/10 (Category avg: 8.3/10)
- **Bid Reporting:** 3.3/10 (Category avg: 8.3/10)


**Seller Details:**

- **Seller:** [Adsterra](https://www.g2.com/sellers/adsterra)
- **Year Founded:** 2013
- **HQ Location:** Nicosia, Agios Andreas
- **Twitter:** @adsterranetwork (4,191 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/10111910 (411 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 86% Small-Business, 7% Mid-Market


#### Pros & Cons

**Pros:**

- Advertising (1 reviews)

**Cons:**

- Ad Targeting Issues (1 reviews)

  ### 23. [AdStir](https://www.g2.com/products/adstir/reviews)
  AdStir is an SSP providing value to the publishers through the fulfillment of ad formats and multi-device correspondence.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 6

**User Satisfaction Scores:**

- **SSP Functionality :** 10.0/10 (Category avg: 8.5/10)
- **Impression Targeting:** 8.3/10 (Category avg: 8.3/10)
- **Bid Reporting:** 10.0/10 (Category avg: 8.3/10)


**Seller Details:**

- **Seller:** [AdStir](https://www.g2.com/sellers/adstir)
- **HQ Location:** N/A
- **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 83% Small-Business, 17% Mid-Market


  ### 24. [Pixfuture](https://www.g2.com/products/pixfuture/reviews)
  Connect with your desired audiences on all devices and buy via auctions quickly and easily. Reach users across desktop, tablet and smartphone devices, target consumers at scale on premium content.


  **Average Rating:** 4.0/5.0
  **Total Reviews:** 6

**User Satisfaction Scores:**

- **SSP Functionality :** 7.9/10 (Category avg: 8.5/10)
- **Impression Targeting:** 8.8/10 (Category avg: 8.3/10)
- **Bid Reporting:** 7.9/10 (Category avg: 8.3/10)


**Seller Details:**

- **Seller:** [PixFuture](https://www.g2.com/sellers/pixfuture)
- **Year Founded:** 2008
- **HQ Location:** Toronto, CA
- **Twitter:** @pixfuture (107 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/pixfuture/ (13 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 57% Mid-Market, 43% Small-Business


  ### 25. [SmartyAds SSP](https://www.g2.com/products/smartyads-ssp/reviews)
  SmartyAds Supply Side Platform (SSP) is a programmatic media-selling solution for publishers and a vital part of SmartyAds' programmatic advertising stack. It leverages proprietary technology and sophisticated bidding algorithms to drive significant yield growth and streamline workflow automation. The publisher gallery presents a range of high-impact digital ad formats and features, such as native ads, video ads, banners, interscrollers, scrollers, footer ads, ad podding, and ad refresh. All of these enable media sellers to maximize their traffic monetization opportunities. With SmartyAds SSP, publishers can offer their advertising space across various DSPs simultaneously. They can also gain direct access to premium brands and agencies through integration with SmartyAds DSP. This connection to a vast pool of global demand sources in real-time, coupled with advanced publisher controls, leads to increased eCPM and fill rates. The platform's intuitive interface requires no specialized knowledge or experience, making it easy for publishers to monetize their traffic. Additionally, it offers a varied set of integrations (including custom ones) and transparent payments, ensuring that publishers have complete visibility into their earnings. About SmartyAds SmartyAds is a global digital advertising software developer that creates cutting-edge programmatic solutions for digital advertisers, publishers, ad agencies, and enterprises worldwide. Through leadership in machine learning, AI, and real-time bidding algorithms, SmartyAds drives new opportunities and provides a safe, robust, easy-to-use, and future-proof environment for collaboration. SmartyAds places the needs of partners and clients above all, striving to deliver maximum success and yield. The company is dedicated to ensuring continuous compliance with data protection regulations worldwide. By implementing stringent data protection measures, SmartyAds safeguards information and fosters trust and confidence.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 6

**User Satisfaction Scores:**

- **SSP Functionality :** 9.2/10 (Category avg: 8.5/10)
- **Impression Targeting:** 8.3/10 (Category avg: 8.3/10)
- **Ease of Admin:** 10.0/10 (Category avg: 8.4/10)
- **Bid Reporting:** 8.3/10 (Category avg: 8.3/10)


**Seller Details:**

- **Seller:** [SmartyAds](https://www.g2.com/sellers/smartyads-3bc1343f-953e-4539-83fe-88bb4e94e3d2)
- **Year Founded:** 2013
- **HQ Location:** Wilmington, US
- **Twitter:** @SmartyAds (403 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/3592611/ (74 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 83% Small-Business, 17% Mid-Market




## Parent Category

[Digital Advertising Tech](https://www.g2.com/categories/digital-advertising-tech)



## Related Categories

- [Video Advertising Software](https://www.g2.com/categories/video-advertising)
- [App Monetization Platforms](https://www.g2.com/categories/app-monetization-platforms)
- [Publisher Ad Server Software](https://www.g2.com/categories/publisher-ad-server)