Best Supply Side Platforms (SSP)
Supply side platforms (SSPs) allow publishers to make money from their websites by creating and selling ad inventory to marketers on an impression-by-impression, or visitor-by-visitor, basis. By selling ads in real time, publishers can provide advertisers with better visibility into individual impressions and gain instant clarity into advertising demand. This ensures that publishers sell their inventory at the most optimal price point and leverage their ad inventory to the fullest extent. SSPs are used in conjunction with publisher ad servers—either as a single product or two separate integrated products—that provide the functionality to manage ad inventory and traffic incoming ads. SSPs, in turn, give publisher ad servers the ability to sell their advertising inventory in real time through advertising exchanges or directly to advertisers’ demand side platforms (DSPs).
To qualify for inclusion in the SSP category, a product must:
Featured Supply Side Platforms (SSP) At A Glance
G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
- Overview
- User Satisfaction
- Seller Details
DoubleClick for Publishers is a complete ad revenue engine that helps publishers capture the full value of every impression across demand sources and channels. Seamless integration with DoubleClick Ad
- Marketing and Advertising
- Publishing
- 43% Mid-Market
- 36% Small-Business
31,726,776 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
EX.CO is the smarter video technology company harnessing the power of machine learning to maximize revenue across every screen—web, mobile apps, CTV, and DOOH. As a trusted partner to leading media or
- 40% Mid-Market
- 36% Small-Business
197 Twitter followers
- Overview
- User Satisfaction
- Seller Details
GaleForceMedia media buying software is a web-based software platform designed to streamline media processes. GaleForceMedia helps media buyers eliminate redundancies like duplicate field requirements
- Marketing and Advertising
- 65% Small-Business
- 20% Mid-Market
- Overview
- User Satisfaction
- Seller Details
Opti Digital is an advertising technology (AdTech) designed to help media publishers optimize their advertising revenue through innovative and effective strategies. Established in 2018, Opti Digital f
- Marketing and Advertising
- 61% Small-Business
- 39% Mid-Market
- Overview
- User Satisfaction
- Seller Details
33Across makes the programmatic advertising ecosystem work without cookies, across supply-side platforms, demand-side platforms, publishers, data companies, agencies, and everything in between. Leadin
- Computer Software
- Information Technology and Services
- 58% Small-Business
- 31% Mid-Market
1,226 Twitter followers
- Overview
- User Satisfaction
- Seller Details
- Overview
- User Satisfaction
- Seller Details
OpenX’s vision is to unleash the full economic potential of digital media companies through superior advertising technology.
- Marketing and Advertising
- 37% Mid-Market
- 32% Small-Business
17,252 Twitter followers
- Overview
- User Satisfaction
- Seller Details
PubMatic (Nasdaq: PUBM) delivers superior revenue to publishers by being an SSP of choice for agencies and advertisers. PubMatic’s cloud infrastructure platform for digital advertising empowers indepe
- 36% Mid-Market
- 36% Small-Business
24,220 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Seller Cloud is the leading independent advertising marketplace that connects sellers across a global landscape of trusted, high-quality buyers. Maximize yield for your inventory and audiences across
- Internet
- Marketing and Advertising
- 55% Mid-Market
- 30% Enterprise
36,407 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Automatad is a digital media products co, that provides a suite of programmatic monetization solutions that drives efficiency and superior monetization at scale. Using our platform digital publishers
- 57% Small-Business
- 33% Mid-Market
295 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Quite simply, it is the next evolution of revenue management. Faster, more scalable, and even easier to use, AdBook+ brings sales enablement, yield management and workflow automation together in a sin
- 55% Mid-Market
- 27% Enterprise
9,126 Twitter followers
- Overview
- User Satisfaction
- Seller Details
The Genesis SSP powered by Page Intelligence improves the performance of outstream video. The platform tests and selects one of multiple formats on the fly, adapting to how the user is consuming the c
- 80% Small-Business
- 20% Mid-Market
860 Twitter followers
- Overview
- User Satisfaction
- Seller Details
360 Polaris is a revolutionary ad monetisation platform for video, web and mobile publishers. A all-in-one solution for content providers that integrates advanced capabilities and offers unparalleled
- 50% Mid-Market
- 40% Enterprise
- Overview
- User Satisfaction
- Seller Details
Mobile advertisement platform.
- Marketing and Advertising
- 71% Small-Business
- 14% Enterprise
- Overview
- User Satisfaction
- Seller Details
TheViewPoint is an innovative video ad monetization platform for CTV/OTT publishers and broadcasters. It is designed to provide every ad tech player looking to monetize video inventory with a transpar
- 58% Small-Business
- 25% Mid-Market
1,056 Twitter followers
