Best Supply Side Platform (SSP) Software

Supply side platforms (SSPs) allow publishers to make money from their websites by creating and selling ad inventory to marketers on an impression-by-impression, or visitor-by-visitor, basis. By selling ads in real time, publishers can provide advertisers with better visibility into individual impressions and gain instant clarity into advertising demand. This ensures that publishers sell their inventory at the most optimal price point and leverage their ad inventory to the fullest extent. SSPs are used in conjunction with publisher ad servers—either as a single product or two separate integrated products—that provide the functionality to manage ad inventory and traffic incoming ads. SSPs, in turn, give publisher ad servers the ability to sell their advertising inventory in real time through advertising exchanges or directly to advertisers’ demand side platforms (DSPs).

To qualify for inclusion in the SSP category, a product must:

  • Include publisher ad server functionality or be able to integrate with publisher ad servers
  • Connect to ad exchanges and directly to DSPs to sell ad inventory in real times
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    DoubleClick for Publishers is a complete ad revenue engine that helps publishers capture the full value of every impression across demand sources and channels. Seamless integration with DoubleClick Ad Exchange provides instant connection to millions of quality advertisers, while the natively integrated sales management platform streamlines operations for maximized sales at minimized costs.

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    AerServ is the leading inventory and audience monetization technology for mobile publishers.  AerServ helps thousands of mobile publishers increase revenue through AerServ's ad mediation platform, and increase yield by delivering brand-based ads from the aerMarket ad exchange. AerServ's mediation layer is powered by OpenAuction technology, the industry's first true, comprehensive unified and simultaneous auction. AerServ's entire platform and infrastructure is built with a publisher-first object

    MoPub is a hosted ad serving solution built specifically for mobile publishers.

    Maximize your revenue by working with the world’s largest independent programmatic marketplace. Built on top of AppNexus’ truly open and transparent platform, the AppNexus Publisher SSP provides advanced controls that let you use your proprietary data to manage your demand partners across desktop, mobile, native and video. "Like many other premium publishers who are shifting from a traditional newspaper revenue model to a digital one, we were looking for a partner to help us better monetize our

    OpenX’s vision is to unleash the full economic potential of digital media companies through superior advertising technology.

    PubMatic is the automation solutions company for an open digital media industry. Featuring the leading omni-channel revenue automation platform for publishers and enterprise-grade programmatic tools for media buyers, PubMatic’s publisher-first approach enables advertisers to access premium inventory at scale. Processing nearly one trillion ad impressions per month, PubMatic has created a global infrastructure to activate meaningful connections between consumers, content and brands. Since 2006, P

    Seller Cloud is the leading independent advertising marketplace that connects sellers across a global landscape of trusted, high-quality buyers. Maximize yield for your inventory and audiences across all screens and formats, with all of the benefits that automation provides.

    ONE by AOL: Publishers enables publishers to maximize their digital advertising revenue while providing the controls to minimize sales channel conflicts. It is built by industry veterans from and ONE by AOL: Ad Server, leveraging over 15 years of global experience in non-reserved, yield optimization and ad serving technology.

    RhthymOne is the data-driven marketing company that connects with brands assets to find and and connect with high-value consumers.

    BounceX is an international marketing technology solution that brings a “logged-in” experience to logged-out website visitors across all their devices. A category leader in real-time device identity resolution, BounceX helps companies like Uniqlo, HelloFresh, and Meredith Corp orchestrate real-time, multichannel marketing programs that specifically target the individual consumer behind each device. They're best known for their impact on triggered email performance and website personalization.

    Integrated ad management platform: RTB, Video, Mobile.

    Insticator is revolutionizing the relationship between publishers, advertisers, researchers and audiences.

    360 Polaris is a revolutionary ad monetisation platform for video, web and mobile publishers. A all-in-one solution for content providers that integrates advanced capabilities and offers unparalleled transparency and control, no matter what their sales strategy.

    Operative gives media companies the power of an open, data-driven, highly configurable architecture that works across all linear, digital and converged deals.

    sovrn helps publishers claim their stake in the independent web.

    Quite simply, it is the next evolution of revenue management. Faster, more scalable, and even easier to use, AdBook+ brings sales enablement, yield management and workflow automation together in a single platform: a Revenue Management Platform.

    Pure performance driven technology for results oriented publishers. Publisher Edge allows you to close the loop, connecting all aspects of your business by solving your everyday challenges. At the heart of our approach is enabling your ability to monetize. This means creating individual products, connected through a unified dashboard, which work seamlessly to identify threats and opportunities. Once identified, we give you the essential tools needed to nurture new revenue streams regardless of c

    The company enables brands to scale native advertising campaigns across premium and niche publishers, while publishers benefit from access to ADYOULIKE’s marketplace.

    NEWSCYCLE Advertising facilitates user-friendly and efficient selling in any possible combination of your print, digital and broadcast medias publications.

    PubNative is a mobile native mobile publisher platform that lets you create relebant ads to fit your apps design.

    SmartyAds Supply Side Platform is a publisher-focused solution designed to streamline the process of cross-channel media-selling and inventory management. In real-time SmartyAds SSP provides publishers with a holistic overview of their inventory performance, and delivers effective bid optimization through header-bidding technology that maximizes demand and naturally grows the level of yields. SmartyAds SSP merges all publisher’s demand sources (preferred deals, networks, trading desks, and DSPs)

    33Across is an ad tech company focused on gaining consumer attention. Their platform unifies high-impact creative, quality supply, and technology-driven scale.

    adfurikun is a smartphone app-focused supply side platform.

    AdRiver SSP for Publishers helps to open the potential of the advertising space with the help of RTB technology.

    AdStir is an SSP providing value to the publishers through the fulfillment of ad formats and multi-device correspondence.

    Back Office Suite is a publishing and subscription management software that features an extensive reporting option providing key management reports with instant up-to-date information displayed clearly in a dashboard or exported into a variety of formats.

    BluHorn SOLUTIONS is a web-based media buying software program accessible from any device. It is designed to organize, schedule and report media buys, whether for broadcast TV, cable TV, radio, outdoor or print and digital media

    Convertise offers a full stack of ad monetization solutions for digital publishers & app developers that turns a digital space into a robust, yield-generating advertising tunnel. By complementing a web destination with relevant, highly contextualized ads, publishers gain greater value from their online audiences.

    The ConvertMedia PACT sell-side platform (SSP) enables publishers to manage Revenue Per Session for multiple instream and outstream units via a single tag. Publishers can easily configure ConvertMedia’s Breakthrough Video Units and choose which ad experience best integrates with their site, taking into account revenue goals alongside the user experience.

    E-planning is an advertising technology company, founded in 1998. We are known for being close, for our efficiency and, above all, for being commercial allies of our clients. Our propose is to provide solutions that generates a digital experiencia and revolutionize the way in which publishers and advertisers interact with their audiences. We have our own technology that will help you to gain presence in the market and to monetize your site.

    The Genesis SSP powered by Page Intelligence improves the performance of outstream video. The platform tests and selects one of multiple formats on the fly, adapting to how the user is consuming the content.

    iBILLBOARD RTB platform will easily get your advertisement to the proper placements. Take a tour via its functionalities.

    Imonomy offers an innovative in-image advertising solution that displays dynamic and relevant advertisements on the site.

    Kritter Software Technology Kritter's ad trading stack enables organizations to run their own campaigns, manage publisher inventory, and integrate demand and supply partners of all kinds. Our highly customizable, white-label, on-premise software platforms are deployed on-location (on our partners' servers) to help our partners completely in-house their programmatic advertising in as little as 2 weeks, versus white-label solutions from other companies that host the software on their own servers (

    Lineup created a new standard for software in the media industry by developing Adpoint, a cloud-based media sales solution that doesn't require a complex IT infrastructure to deploy and maintain. It can be accessed from any device- computers, tablets, and smartphones- keeping advertising sales reps in front of potential advertisers.

    Marfeel is an ad tech platform that revolutionizes the way publishers create, optimize and monetize mobile websites.

    MediaForce is a web-based tool designed by media buyers for media buyers. No more wondering where to look for dayparts or data it's all laid out in an easy-to-use user interface. MediaForce is scalable, flexible and will work for virtually any size agency, from the boutique shop to the Madison Avenue powerhouse.

    MicroAd Compass is an SSP that enables the maximization of the advertising revenue of online publishers.

    Mobile advertisement platform.

    Connect with your desired audiences on all devices and buy via auctions quickly and easily. Reach users across desktop, tablet and smartphone devices, target consumers at scale on premium content.

    In the world of customer acquisition, risk is created by unverified, non-compliant, and poorly-priced leads. The PX platform removes that risk. It gives you a one-stop marketplace for hundreds of vetted sources, plus an array of automated and predictive tools, so your effort to acquire leads is rewarded by converting those leads into customers. The PX platform addresses the primary challenges brands face in customer acquisition: Compliance, Transparency, Source Management, Control, and Result

    Q1Media serves global, national, regional, and local brands by reaching custom audiences on high-performing, highly viewable ad inventory across video, display and mobile. Our platform, Q1Connect, unites the best of Q1Media -- our direct sold campaigns with our direct, high impact publishers. Q1Connect today is our best in class, end-to-end, high impact marketplace. Agencies and brands can tap into billions of impressions of highly viewable, MOAT validated inventory. Need something more spec

    ReklamStore provides online advertising solutions for advertisers to target the right audience with the right ad model by analyzing users’ demographics, interest and behaviour according to their web browsing history. By this way, advertisers can easily execute effective and efficient online marketing strategies to reach their targets.

    REXRTB offers various tools for both sides - supply and demand partners - for managing and controlling advertising media and assets. The platform is designed to comply with all possible formats, channels, and models.

    SelectMedia is a global video supply platform.

    With SmartyAds White Label SSP publishers receive an ultimate control over their inventory monetization, maximize the value of their inventory, and achieve unparallelled customization opportunities for the platform that functions according to their own media-selling needs. SmartyAds White Label SSP solution is a tailor-made technology that perfectly adapts to your business objectives and scales up according to the monetization KPI you expect to achieve. Right after rapid platform installation

    Soleo's Call Generation Platform uniquely connects customers and businesses through direct one-on-one conversations.

    Specle offers ad specification and delivery solutions.

    SpringServe is an open video ad serving platform.

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