illumin Reviews & Product Details

I really like the journey format. It is vastly different from any other DSP I have ever used. It is detailed and really intuitive. We have only used Illumin for a few months, but we already feel comfortable in the platform. Our team of reps is great, they are always open to help us out with any issues we're having. There still so many features that we are yet to use/implement. We're eager to continue using the platform to its full potential. Review collected by and hosted on G2.com.

There are not many things to dislike about Illumin. The only thing I can think about right now lies in reporting. While reports are extremely simple to create and quick to generate, I find myself wanting to include filters like, "Impressions > 1000" in the report, but I am not able to. If I want to see that type of data, I have to export the export to an excel file and filter from there. Im nitpicking here. Besides that, I dont see any downsides to the platform. Review collected by and hosted on G2.com.

The things I like most about illumin as a DSP platform is their customer service (they are very hands on and provide recommendations), plus the platform is very intuitive for launching and managing campaigns. I run several campaigns on the platform and find their AI optimization capabilities works very well and I'm able to deliver omni channel campaigns across digital OOH, OLV, display, audio, CTV and more. The platform has drag and drop features for building campaigns out makes my life easier for trafficking and building out campaigns. Review collected by and hosted on G2.com.

I wouldn't say I dislike anything about illumin but areas for improvement include better pacing controls (currently just paces to a budget, instead of impression goals). They just switched to their new UI which took some getting used to but I like it a lot better once I got used to it. Like anything, sometimes change takes time to adjust to. Review collected by and hosted on G2.com.

I value my partnership with Illumin because the team is always willing to go the extra mile to support both my needs and our clients’ goals. They consistently go above and beyond to ensure our campaigns are successful. I’ve been able to bring Illumin team members into meetings directly with clients with complete confidence in their communication, collaboration, and expertise. Our campaigns have been very successful, and that’s a reflection of how proactive, supportive, and collaborative the team is. Yael, Jai and Shankar have been absolutely amazing! Review collected by and hosted on G2.com.

I have zero complaints. They have been great. Review collected by and hosted on G2.com.

I like the fact that is not structured like any other DSP. They made the user experience better instead of making it like DV360. Its more user friendly and it has better performance features. The pricing and inventory availability are similar to those of other DSPs, but it is more user-friendly. Also, being a smaller brand means you get higher-quality, personalized support compared to other platforms. I highly recommend it for agencies and brands that are making their first steps towards performance because they will provide the support and know-how to do so. Review collected by and hosted on G2.com.

The only downside I see is that it is not so mainstream yet, so it does not inspire the security it actually deserves. Review collected by and hosted on G2.com.

I love the foot traffic targeting to be able to target people who frequent certain stores. I also really appreciate how helpful my contacts are. Derek and Lindsey are fantastic and have helped me a ton. Review collected by and hosted on G2.com.

I don't love the reporting interface in platform, but data studio has helped a lot to visualize that information so I wouldn't even consider that a dislike. If I had to pick a tiny pet peeve it would be the attribution issue where there is a notable sum of impressions that reporting doesn't align with specific channels/placements. Review collected by and hosted on G2.com.

Ilumin performs robustly as a full-funnel DSP. The campaigns demonstrated that Awareness, Engagement, and Remarketing can be orchestrated in parallel across multiple formats (Video, Display, Native, Rich Media) while maintaining delivery consistency. Review collected by and hosted on G2.com.

Frequency saturation is a recurring pattern.

Demographic data quality is poor—with 79% "Unknown" across customer journeys—which limits the ability to take action based on age or gender segments and suggests that data provider integration needs strengthening.

"Standard" engagement consistently underperforms "RM" engagement; it appears that the site/inventory pool for the "standard" tier is poorly curated, dragging down overall results. Review collected by and hosted on G2.com.

Illumin is a reasonably priced DSP with strong customer service, and it’s been working well for us so far. We originally signed on as self-service customers, and we’re now updating our agreement to shift over to managed service. I also like the range of integrations they offer and the different audiences we’re able to target through the platform. That said, the UI could be improved. I’m also not sure whether they offer any AI features, but I wasn’t looking for that, and it isn’t important to me. Overall, I see real potential to scale our brand and reach unique prospects with Illumin. It’s still too early to fully gauge performance, but we have generated some sales. Review collected by and hosted on G2.com.

The UX & UI are not intuitive. I think they'd actually acquire more customers if they made it easier to use. We could have scaled more quickly with them if there weren't arbitrarily difficult actions we had to take to set up basic things like pixels. Review collected by and hosted on G2.com.

Support/onboarding is so simple & the Illumin team is always so helpful & willing to go above & beyond for a easy experience. They have great performance & the campaign insights they provide are detailed & helpful. Review collected by and hosted on G2.com.

I haven't found much I dislike about using Illumin. Sometimes we have campaigns that are not in Illumin's wheelhouse and they are very honest about what campaigns they accept. Review collected by and hosted on G2.com.

The knowledge of the paid landscape/industry and specifically our niche market. Access to custom healthcare audiences we're unable to find with other programmatic vendors. Amazing customer service with our reps who are incredibly responsive with any and all questions. Review collected by and hosted on G2.com.

Nothing so far! We had some tracking and attribution issues early on but that was 100% on our side. Illumin was able to come up with a custom solution as a workaround. Review collected by and hosted on G2.com.

I’ve used several DSPs, and illumin is by far the most user-friendly platform on the market. I really love the UI/UX, and I’m happy with the performance as well. We have been able to increase our closing rate with advertisers based on the incremental value proposition after we implemented illumin. We have been able to increase our closing rate with advertisers based on the incremental value proposition after we implemented illumin. We have been able to increase our closing rate with advertisers based on the incremental value proposition after we implemented illumin. Review collected by and hosted on G2.com.

Customer support should be improved to deliver better results and meet KPIs more consistently. Review collected by and hosted on G2.com.