illumin Reviews & Product Details

I like that illumin is simple and has different ways of working, which allows me to manage campaigns both traditionally and through journeys, in a way that couldn't be easier to resolve. The visual clarity it offers is very useful for understanding what the team has done. Additionally, the visual way of setting up campaigns is really attractive and practical for tracking consumers. I also greatly appreciate the personalized support it offers, and the API is very functional for connecting from spreadsheets like Google Sheets, which makes it easy to have updated performance sheets. This, combined with Looker Studio, helps to compare data and overall performance. I also highlight the initial support and training meetings, which significantly shortened our learning curve. Review collected by and hosted on G2.com.

The feeling we have is that the inventory is a bit smaller than that of DV, which we also use very frequently. Review collected by and hosted on G2.com.

As someone that juggles both first party and third party data, illumin creates a seamless position to manage both. The upload process is very simple and the new AI support is very helpful. The reporting is great too - but it sometimes incredibly slow to load. Above all, I appreciate the support we receive from our representative, Gursharn. He is very attentive and gives recommendations often to help our overall campaign performance. Review collected by and hosted on G2.com.

illumin can be a bit buggy. I've experienced this personally in the Journeys, Library and Reporting. Some items will prompt an error, despite uploading properly in Journeys and Library. And the Reporting sometimes does not load at all or can be very slow to. Review collected by and hosted on G2.com.

The customer support, Joe M. has been an amazing individual and has gone above and beyond to get us the best pricing and zero in on campaigns that are going to move the needle. The team even helped to build shopping ads for display inventory and utilize our csv's from our product feeds. They are performing at 8x ROAS on a 48 hour attribution view through window which is amazing. Also, the UX / UI is very intuitive and the performance report builder is amazing. Review collected by and hosted on G2.com.

There is not much I dislike. I think the support has been phenomenal and there is premium inventory for my vertical which has historically proved hard to market in. Review collected by and hosted on G2.com.

I use Illumin to run programmatic campaigns for my startup media agency and I find that the platform feels smart and intuitive with a very user-friendly UI. It allows me to have a more visual way to plan and optimize campaigns along the way, making the process feel more intuitive. I really enjoy the unique key features of Illumin, such as real-time optimization and being able to insert social media into the campaign flow, which are game-changers and positively influence my time. Instead of needing to split a campaign into multiple DSP's and social media platforms, I can do it all in one place, optimizing from a core DSP. The onboarding was fantastic and as I run the company solo, having everything streamlined and easily accessible is crucial. Review collected by and hosted on G2.com.

I haven’t found a single thing I dislike Review collected by and hosted on G2.com.

It’s easy to use and very practical. We can achieve good results and very solid performance across several assets. Keep a good pacing with low costs are the best. We have use Illumin with display and video and it has very optimal results. Support is very efficient. Our clients are very happy with the results of the campaigns. Review collected by and hosted on G2.com.

Sometimes uploading the creatives can be complicated. At the beginning, things also felt a bit slow, and we occasionally had to contact support because of the pace. Review collected by and hosted on G2.com.

I appreciate illumin for its programmatic capabilities and the exceptional sales team. The variety of audiences, lower costs, and creative content options are great. They really help me get my campaigns on time and allow me to bring my creative ideas to life. The sales team is always available to help with a smile and a response. The initial setup of illumin was very easy, making it smooth to get started. Review collected by and hosted on G2.com.

Some cmps on video campaigns. More inventory and more creative options. Review collected by and hosted on G2.com.

I like illumin because it offers a great user experience and the journey is impressive, even though I haven't fully leveraged it yet. The reporting is easy to understand, and I can get to data on demand easily. The built-in views let me check multiple metrics quickly in the platform. The integration with LookerStudio is clutch since we do a lot of reporting there for our clients. The initial setup was easy because the illumin team walked us through it. They did a screenshare and helped set up everything from targeting to creative, and even launched our first campaign for us. That kind of service is so rare. Review collected by and hosted on G2.com.

Nothing I dislike at this time! Review collected by and hosted on G2.com.

What I like most about illumin is how intuitive and insight-driven the platform feels. It makes audience discovery, journey mapping, and media activation feel connected and cohesive, rather than siloed. The UI is clean, the workflow is straightforward and logical, and the data visualizations make it easy to see how users move from awareness through to conversion. illumin also strikes a strong balance between automation and control, so I can move quickly without feeling like I’ve lost transparency into what’s happening. It’s especially well suited for teams that care about performance, incrementality, and full-funnel measurement, instead of focusing only on last-click metrics. Review collected by and hosted on G2.com.

Nothing so far! The platform has been great and is super easy to use, and the team in charge of our account has been just as helpful. Review collected by and hosted on G2.com.

The real differentiator with Illumin compared to other DSPs is the Customer Journey tracking feature of the platform. In addition to providing an elevated level of execution equal to big partners like The Trade Desk or Google, we have been able to track exactly what path consumers are taking to convert. This allows you to refine targeting and increase efficiency of the dollars that you are putting into campaigns. Review collected by and hosted on G2.com.

We haven't run into any issues so far with the platform. Setting up API connections had been the most time consuming step in setup, but once connections were made we began seeing the data come through uninterrupted. Review collected by and hosted on G2.com.

I really like the journey format. It is vastly different from any other DSP I have ever used. It is detailed and really intuitive. We have only used Illumin for a few months, but we already feel comfortable in the platform. Our team of reps is great, they are always open to help us out with any issues we're having. There still so many features that we are yet to use/implement. We're eager to continue using the platform to its full potential. Review collected by and hosted on G2.com.

There are not many things to dislike about Illumin. The only thing I can think about right now lies in reporting. While reports are extremely simple to create and quick to generate, I find myself wanting to include filters like, "Impressions > 1000" in the report, but I am not able to. If I want to see that type of data, I have to export the export to an excel file and filter from there. Im nitpicking here. Besides that, I dont see any downsides to the platform. Review collected by and hosted on G2.com.