# Best Display Advertising Software - Page 11 *By [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)* Display advertising software helps companies advertise on a wide range of websites. Display advertising products allow advertisers to buy, manage, and place display advertisements on websites, including banner, overlay, and rich media ads. Display advertising is typically managed by a company’s marketing team or a third-party ad agency to drive both brand awareness and direct response initiatives. Display advertising software provides advertisers with the broadest reach comparative to other advertising channels, as it is among the most common form of online advertising. Display advertising functionality may be offered through a best-of-breed product, but is more commonly offered as part of a [cross-channel advertising platform](https://www.g2.com/categories/cross-channel-advertising), which includes additional channel functionality across [search](https://www.g2.com/categories/search-advertising), [mobile](https://www.g2.com/categories/mobile-advertising), [social media](https://www.g2.com/categories/social-media-advertising), or [video](https://www.g2.com/categories/video-advertising). Display advertising products may also function as a [demand side platform (DSP)](https://www.g2.com/categories/demand-side-platform) to serve ads in real time through a process called real-time bidding (RTB). Display advertising products are paralleled by [publisher ad management](https://www.g2.com/categories/publisher-ad-management) products, including publisher ad servers and [supply side platforms (SSP)](https://www.g2.com/categories/supply-side-platform-ssp), that allow website owners to create and sell ad inventory on their websites. To qualify for inclusion in the Display Advertising category, a product must: - Offer tools for uploading or creating display ads such as banners, overlays, or rich media ads - Be able to buy and serve display ads to websites via ad networks, ad exchanges, or directly with website publishers - Provide workflows for effectively managing and trafficking ads within the platform - Track key success metrics reach, conversions, and ROAS ## How Many Display Advertising Software Products Does G2 Track? **Total Products under this Category:** 225 ### Category Stats (May 2026) - **Average Rating**: 4.21/5 (↓0.01 vs Apr 2026) - **New Reviews This Quarter**: 161 - **Buyer Segments**: Small-Business 50% │ Mid-Market 44% │ Enterprise 6% - **Top Trending Product**: El Toro Ad Tech (+0.036) *Last updated: May 18, 2026* ## How Does G2 Rank Display Advertising Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 15,500+ Authentic Reviews - 225+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## Which Display Advertising Software Is Best for Your Use Case? - **Leader:** [StackAdapt](https://www.g2.com/products/stackadapt/reviews) - **Highest Performer:** [Connect](https://www.g2.com/products/bridge-connect/reviews) - **Easiest to Use:** [StackAdapt](https://www.g2.com/products/stackadapt/reviews) - **Top Trending:** [Fluency](https://www.g2.com/products/fluency-fluency/reviews) - **Best Free Software:** [AdCreative.ai](https://www.g2.com/products/adcreative-ai/reviews) --- **Sponsored** ### Teikametrics Teikametrics is an AI-powered retail marketplace optimization platform designed to help users drive profitable growth across major online marketplaces such as Amazon, Walmart, and TikTok Shop. This innovative solution leverages advanced technology to streamline various aspects of marketplace management, enabling brands and agencies to make informed decisions quickly and efficiently. The platform is particularly beneficial for e-commerce businesses looking to enhance their performance in competitive retail environments. Teikametrics caters to a diverse target audience, including brands, agencies, and sellers who require a comprehensive solution to manage advertising, product listings, inventory, and performance analytics. By integrating these critical components into a single operating system, Teikametrics eliminates the need for multiple disconnected tools, allowing users to focus on growth and profitability. At the heart of Teikametrics is ARI, the proprietary and patent-pending Generative AI engine. ARI distinguishes itself by connecting various optimization levers that directly influence profitability. This includes real-time adjustments to advertising strategies based on margin, demand, and inventory levels, ensuring that marketing efforts are always aligned with business objectives. Additionally, the platform continuously optimizes product listings for both organic and paid performance, enhancing visibility and driving sales. Teikametrics also offers robust inventory forecasting capabilities, which help prevent wasted spending and stock-outs, ultimately leading to a more efficient allocation of resources. The platform transforms raw marketplace data into actionable insights, providing users with clear, decision-ready recommendations that facilitate strategic planning. This level of automation is particularly advantageous for high-volume, high-complexity workflows that would typically require large teams, enabling users to scale operations more effectively. In summary, Teikametrics is purpose-built for retail marketplaces, distinguishing itself from generic advertising technology or business intelligence software. By automating complex processes and integrating essential functions, the platform empowers users to operate more efficiently and achieve sustainable growth in an increasingly competitive landscape. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=277&secure%5Bdisplayable_resource_id%5D=277&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=277&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=47039&secure%5Bresource_id%5D=277&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fdisplay-advertising%2Fsmall-business&secure%5Btoken%5D=3adbb91059ceaeb66f22aace84551255b5e66b0b8cbfe66e0938e31df63d4df5&secure%5Burl%5D=https%3A%2F%2Fwww.teikametrics.com%2Fplatform%2F%3Futm_source%3Dg2%26utm_medium%3Dppc_g2%26utm_campaign%3Dg2_clicks%26utm_content%3DARI&secure%5Burl_type%5D=custom_url) --- ## What Is Display Advertising Software? [Digital Advertising Tech](https://www.g2.com/categories/digital-advertising-tech) ## What Software Categories Are Similar to Display Advertising Software? - [Mobile Advertising Software](https://www.g2.com/categories/mobile-advertising) - [Video Advertising Software](https://www.g2.com/categories/video-advertising) - [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising)