like the ease of setup, along with the granularity in the reporting. It gives us a very clear CPA and ROAS on our spend, and I can drill down into the demographics of the people who convert and engage with each ad, which helps us further refine our targeting. Review collected by and hosted on G2.com.

The interface can be cumbersome when navigating between locations. Quantcast seems built for agencies, corporate entities, and franchise enterprises managing multiple accounts, but the way the menu and dropdown options are set up makes switching between them feel messy. I'd also like a more efficient way to upload creative and assign it across multiple accounts at once — many of our campaigns run identically across the network, but right now we have to upload everything individually for each location. There should be a better way to manage that at scale. Review collected by and hosted on G2.com.

I get a lot of actionable information from Quantcast Analytics "Affinity" models. Once clients understand how important it is to discover where ELSE on the internet their users go, what their interests really are (as opposed to what someone might think they are), and how those interests dovetail into purchase funnel development, it makes their buy-in on the audience assessment process so much easier, and provides faster performance improvements, especially on social media. It's easy to pop the p-code into place on any modern web site and the WordPress plugin still works, despite not really having been paid any attention to in a long time. I haven't used the automated features yet. Review collected by and hosted on G2.com.

In my type of work, not having had the Wordpress plugin updated in 8 years is a project-killer for me. I have to argue and finagle. I'd much rather have the native QC plugin than turn the code insertion over to the web dev on a project or the analytics dude who kinda-sorta knows how to set up Google Tag manager. Then there was that time where Google was going to phase out the Tag Manager, but oh hey, it's back again. This is the only thing I am displeased with. Review collected by and hosted on G2.com.

Quantcast is extremely easy to use. Agent Q is a super helpful AI agent, which means I don't have to bother my reps with every tiny question, and it gives me ideas and inspiration as a bonus. The UI is very clean, and the audience insights, brand lift survey options and easy conversion setup make this a powerful platform. And my reps are amazing! Review collected by and hosted on G2.com.

The downsides are that ad formats are restricted by objective, but thankfully all the conversion data and click-boosting capabilities help get around this. Some executions are web only. There are some features in development, so I'm optimistic about future improvements. Review collected by and hosted on G2.com.

Easy to navigate layout and audience insights sections. The insights lab is also very handy Review collected by and hosted on G2.com.

Would like to see channel overlap reports a bit more easy to understand. Reports UI a bit easier to navigate Review collected by and hosted on G2.com.

I use Quantcast Platform to reach relevant users for my clients, and I appreciate how it helps me reach the right people in the right environment. I like the ease of access and reporting, which makes my work simpler. I also find it valuable to use conversion reports to see uplifts and the audience builder to understand our audience better. The initial setup was very quick and easy, thanks to the great team in Sydney. Review collected by and hosted on G2.com.

There is no hard age cap. That is a big issue for us. If I could tell the platform that it should target 45+ only, that would be great. Review collected by and hosted on G2.com.

It's an easy to use activation platform for video, display and native campaigns that I can get up and running quicikyl for clients Review collected by and hosted on G2.com.

The platform hasn’t really changed over the last five years. There hasn’t been anything new that feels like a major step forward, especially when it comes to insights, media channel activation, or audience capabilities. Review collected by and hosted on G2.com.

I love their UI and their support. They are very proactive and very helpful. Their team can help with building audiences and also assist with the setup. They always come up with good ideas to reach the right people at the right time. The platform is very intuitive, making the initial setup very easy. Review collected by and hosted on G2.com.

I would like to have a better integration with bulk uploads, as if you want to upload more than 100 ads, it's time-consuming. Review collected by and hosted on G2.com.

What I like most about the Quantcast Platform is the strong support from the team. They are always available and proactive in helping, especially during the onboarding phase. When you start using a new dashboard, guidance is essential, and their team really makes a difference.

I also appreciate how simple and intuitive the platform is to use, combined with a wide range of powerful features that I haven’t found elsewhere. This balance between ease of use and advanced functionality makes Quantcast particularly valuable. Review collected by and hosted on G2.com.

Honestly, so far I haven’t found anything I don’t like. And this is pretty impressive for me, because I’m usually very picky. We’ll see how things go over the next few months, and if I do find anything, I’ll be sure to let you know. Review collected by and hosted on G2.com.

I find the insights from the Quantcast Platform very valuable because, thanks to the written texts, I can quickly perform an analysis without having to dive into the campaigns every time. The audience targeting based on context or keywords is very convenient. It's easy to see how the audience selection compares to the index, so I can immediately see whether I have niche targeting or broad targeting. The initial setup was also very easy; the Quantcast team had everything well prepared, and after the demo, I could get started right away. Review collected by and hosted on G2.com.

Viewability targeting often results in low delivery. So either more quality inventory needs to be added, or the technical side needs to be checked to ensure everything is correct. Review collected by and hosted on G2.com.

What I like most about the Quantcast platform is its ability to deliver high-quality, intent-based audiences at scale, backed by robust first-party data and real-time behavioral signals. The platform is intuitive and easy to navigate, making campaign setup, optimization, and reporting efficient even for complex strategies. Review collected by and hosted on G2.com.

One of the main downsides of the Quantcast platform is the lack of bulk editing functionality. Without a bulk edit option, making changes across multiple line items, creatives, or settings can be time-consuming and manual, particularly for larger or more complex campaigns. Review collected by and hosted on G2.com.